woocommercevsshopify-blog

[woocommercevsshopify-blog]

Woocommerce or Shopify: Which is Better?

Learn all about marketing automation All those individuals who own a business have had a closer encounter with an alien term: marketing. Of course, they have tried to know all about this concept and to learn the basics of it. But there's a problem with marketing: the more time you have the more time you spend by doing all sorts of marketing campaigns. For business owners, time is something they lack. Therefore, marketing automation is a real bless for all those who don't want to spend their time on marketing. Hubspot.com writes an article about this process of marketing automation. They say that marketing automation is a faithful companion - a virtual assistant, if you want- which will do the needy-greedy tasks for you. It can rotate leads, manage database, copy values and select them at will, so on and so forth.

"Put time back into your day by automating simple tasks. Use workflows to set up webhooks, score leads, rotate leads to sales, and easily manage your data in bulk by updating properties, copying values, and more. Trigger internal notifications for your team when a contact takes a noteworthy action, and add tasks to HubSpot CRM or Salesforce to alert your sales team to contacts they should follow up with. The possibilities are endless." hubspot.com

Marketo.com offers a detailed list of examples which are all features of marketing automation. They define the terms well enough and come up with something very interesting: they start by saying what marketing automation is not. Then, they pass on and say what the concept really means.

"A fancy name for email marketing: Not even close. Like the term suggests, marketing automation encompasses marketing campaigns across all channels—from direct mail and phone campaigns to online, social and mobile initiatives. What’s more, it combines robust, insight-focused capabilities from your CRM, lead management system, web analytics platform, and other systems to create something that’s more than the sum of the parts." marketo.com

Check this site to learn more about Woocommerce or Shopify. Quicksprout.com finishes up our story by providing relevant information about marketing automation. The author of the article says marketing automation is or may be the perfect solution for all those who need to get more leads in little time. he also says you can do your own marketing when your business is at its very beginnings, but things are completely different when your business starts growing.

"Marketing is the lifeblood of every brand-to-customer (or prospect) relationship. The field is also heavily integrated with sales. When companies first launch, they’re typically run by builders and sellers. Builders create the product, while sellers are out in the field forging 1:1 connections with potential customers. The sales process is marketing in its most nascent stages. As a company starts to grow, it’s impossible to maintain 1:1 relationships with everybody. At this point, it’s time to hire a marketing director who can build performance-driven, conversion-centric programs at scale." quicksprout.com

For more information on this very topic you may want to watch the following video which provides relevant knowledge that can be exactly what you need.

[woocommercevsshopify-blog]

Shopify vs. WooCommerce: Which is the best e-Commerce Platform?

Nowadays, every single marketeer will tell you that inbound marketing is trendy. Why is that? Maybe because is very effective and people are looking for results. They will say they use various types of inbound marketing according to the desired results. But what types of inbound marketing are there? Read the article in order to find out more about variouos types of inbound marketing. In an article written by Nick Stamoulis on a site called brickmarketing.com the author talks about different types of inbound marketing. Some of these techiques are social media, SEO, per per click or content marketing.

"Inbound Marketing Commerce Content Social Media ConceptInbound marketing refers to a style of marketing that is designed to bring visitors to you. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. Once the visitors reach your content, the goal is to convert them into paying customers. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. In other words, people find your content online and when they feel compelled, they join in on the conversation. " brickmarketing.com

Nectafy.com identifies eight types of inbound marketing. Some of them are very interesting and quite unique. One of these techniques consitsts in adding calculators or quizzes. Think about it. how many times you needed an online calculator? Quizzes are a more effective way for finding out some feedback from your users. At the same time, a quiz is the perfect way to making the user spend more time on your site.

"Calculators & Quizzes. Why it works: I’m willing to bet that at some point, you’ve needed to use an online calculator. Maybe it was to help you calculate something as simple as adding a column of numbers; or it could have been for something as complex as how much your net worth will be once you invest a particular percentage of your yearly income into a particular stock that yields a particular dividend. Regardless of why you needed a calculation tool, the reason you were searching online for this type of tool was the same as any other scenario: you knew that somewhere on the web, someone had created a tool that allowed you to calculate something faster than you would be able to on your own." nectafy.com

Click here to read more information about shopify vs woocommerce . Blog.hubspot.com finishes up with an the article which is also about types of inbound marketing. One of their selected types are the guides. They come in various shapes and sizes and they are really helpful both for clients and for business owners.

"Guides come in many shapes and sizes. There are "ultimate guides," which are long, in-depth, and usually include detailed explanations, screenshots, and step-by-step instructions. Then, there are "simple guides," which are shorter and much more concise. There are also tactical guides, pocket guides, introductory guides and advanced guides. The list goes on. What's the common denominator? They're all tutorials of some sort, and many of them include step-by-step instructions." blog.hubspot.com

For more information on this very topic you may want to watch the following video which provides relevant knowledge that can be exactly what you need.

[woocommercevsshopify-blog]

Woocommerce vs Shopify Comparison

It is common knowledge the fact that one of the best ways of increasing your conversion rate is to have the best targeted traffic money can buy. But that is not enough because people may come to your site and leave for good if you don't get their emails. A good CTA strategy will do this job for you. If a person leaves his email it means he is really interesting in something you provide. A good email marketing campaign will reach people who will be lost forever otherwise. Email marketing automation takes the matter to the next level and does the hard job for you. An article published by blog.hubspot.com reveals 13 examples of email marketing automation workflows you should try in order to get more sales.

"Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. " blog.hubspot.com

Campaignmonitor.com provides a list of decent pieces of advice which will help you in your trial to create and apply successful email marketing campaigns. As all professionals do, they firstly define the terms and then come up with their suggestions such as welcoming new subscribers, increasing product usage, not using list uploading emails or gathering product feedback.

"As opposed to newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automatic email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger. To give you an example, imagine you’re Facebook and you want to send an email to somebody when they signup for an account. This email will welcome them to Facebook and show them how to get started adding friends and uploading a profile picture in an attempt to get them to become a frequent user." campaignmonitor.com

This gives a thorough information on woocommerce vs shopify , here. Smartinsights.com promises and succeeds in offering 3 marketing automation strategies you can implement on the spot and which will boost your sales. They describe concepts like dynamic contents, drip campaigns or nurture campaigns. Their idea is to let the user decide and make their own choices. In fact, an automated email campaign takes some time to implement but will save a lot of your time and efforts in the future.

"Lead nurture is often visually depicted as a funnel, but it's really more accurate to see it as a watering can - it allows your audience to branch out and choose their own journey through your pre-planned automated campaigns. In the same way, dynamic content will change an email based static fields in your database or CSV upload, a nurture campaign will segment your audience based on their interaction with your communications, automatically sending them in different directions based on their interests." smartinsights.com

For more information on this very topic you may want to watch the following video which provides relevant knowledge that can be exactly what you need.