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3 Reasons Guest Blogging Isn't as Dead

Why Guest blogging Isn’t dead?

The recent declaration by Matt Cutts, a renowned American software engineer, that guest blogging is dead has left lots of bloggers wondering whether to continue guest blogging or quit guest blogging completely.

Bearing in mind that Matt Cutts is the head of Google’s Web Spam team and also works alongside Google’s search quality team on issues touching on search engine optimization; his announcement definitely carries a lot of weight and credibility. Whereas there is little doubt that guest blogging is increasingly becoming a spammy practice these days, it however doesn’t mean that guest blogging is dead. But prior to delving into this topic of whether guest blogging is dead or not, it is imperative to look at guest blogging so that you can understand this topic much better. What is guest blogging? It is a marketing technique that you can use to establish your credibility in your specific niche and also boost your search engine rankings. Guest blogging is when a writer or blogger creates content for another blog that isn’t theirs and then links it to their own blog. It gives bloggers an opportunity to share their expertise with others, and an opportunity to drive more traffic to both parties’ blogs. Guest blogging mainly serves three purposes namely. - Help expose a writer’s blog to a new audience  - Help writers/ bloggers establish themselves as thought leaders’ in their field  - Help bloggers build relationships with fellow bloggers in their respective field  In as much as guest blogging could be on Google’s radar, it, however, doesn’t mean that it is completely dead. Below are a couple of reasons why guest blogging isn’t dead. - Even SEO gets spammy as well, but it isn’t dead  Every SEO technique is somewhat spammy regardless of whether it is effective or not. No matter how well an SEO tactic may work, it is however bound to become spammier over time. Actually, there is no SEO technique that is spam-proof. Each technique must adapt with the competitive algorithm and landscape. Similarly, guest bloggers need to focus on long-term quality over-short-term effectiveness when it comes to guest blogging. But the fact that guest blogging is getting spammy doesn’t simply mean that bloggers should stop guest blogging. And neither does it mean that guest blogging is dead. - There isn’t any technical difference between guest blogging and other types of content  Algorithmically, Google can’t differentiate between other types of content such as articles and guest blogging. This is simply because websites and blogs aren’t bound by any law to disclose whether anything they publish isn’t a guest post or it is a guest post. For instance, most of the content that is featured on high-quality news sites such as New York Times or other high ranking sites is largely crafted by freelancers. Now, if you write a bylined article for any site that you don’t personally own, then it is apparent that your article isn’t a guest post. There is definitely no way for Google to establish an author’s motives, regardless of whether they created and published content for purposes of earning money, exposure or pure altruism. But if you are among the many writers/ bloggers who fear that Google will rein on guest blogging, then there are a number of things that you need to do as a publisher. Some of them include. - Strive at building relationships but not links  - Stop guest-blogging for guest blogging farms  - Guest blogging can still be valuable even when they are no links  This doesn’t mean that you should eliminate all the links from your guest posts. After all, Google can’t tell the difference between other types of content and guest blogs, and, therefore, there isn’t any way it can devalue links that are embedded in guest posts. However, avoid spammy links for they only help in ruining guest blogging. Simply create high-quality content and then attach your business name and your name to that content if you want your content to reach a bigger audience. Even if you fail to include links back to your blog or site, your content can still get to a different or bigger audience as you want. Conclusion  No one can claim that guest blogging is dead despite the fact that it is a practice that is increasingly becoming spammy each day. But once it is done properly, guest blogging can be a great way of establishing yourself in your own niche and connecting with others bloggers/ writers. Read the full article

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Link Building vs. Content Marketing?

Link Building vs. Content Marketing? Choose the Right One for Your Business When it comes to developing a strategy for your online business or website, sooner or later you will be facing these two ways. Let me define briefly what each strategy is about: Basically, link building means advertising your site’s address in other places. Among the best places to attach your links are: blogs, forums, social media, and many other places that relate to your niche. Just make sure that you are not creating spam! If you decide to follow this strategy, you could rank your site among the first places even sooner than expected. Content marketing means to develop high-quality content, with plenty of useful information and with a coherent structure. A good content creator knows that this strategy is not only about writing, but also about providing your target audience with useful videos, podcasts, slides, e-books, etc. When it’s done correctly, this strategy can really build up a great reputation for your site.

So, should I choose content marketing or link building? On the next lines, I will give you some guidelines that will help you choose between these two strategies. These have worked pretty well for me, so I think you’ll find them useful. But first, let’s outline the basic points that you must take into account before choosing the right path to follow: Time span When do you plan to achieve your business’ goals? List all your main and secondary goals, then see if most of them are short term or long term goals. This first step will define the right strategy for you as I will explain below. Resources Right now do you have everything you need in order to achieve your goals? Don’t forget that time is also a resource. Make a realistic list of all your available resources and see if those will be enough to get the results you want within the time span you previously defined. Team Are there any other people who can help you? Whether you are a one-man team or you are lucky enough to be part of a great group of people, define your performance as a whole. Then evaluate if this performance will be good enough to reach your goals within your defined time span and making good use of the available resources. Time to make the right choice! If you see that most of your goals are short term, then link building is the best path to follow. On the other hand, if you noticed that you have plenty of time to reach your goals; a better strategy would be content marketing. If you realize that you just don’t have all the resources to develop all the media that would improve your content, then choose link building. Not doing so may result in valuable time lost or depleting all your resources too early. Keep in mind that if you do have all the resources you need to develop a content marketing strategy, not using them timely could result in negative results as well. If you found out that you have an awesome team that will be able to produce top-quality content during all the time you have to reach your goals, then content marketing is the way to go. My best advice, if you are a one-man team, would be to put your effort in link building once you have developed your first set of content. What if I try to follow both paths at the same time? You are free to do so, but I seriously wouldn’t recommend utilizing link building and content marketing at the same time. All good online marketers know that eventually you’ll have to switch from one strategy to the other if you want your business to remain among the first places in search engines. I suggest that you thoughtfully evaluate your current situation and your goals; do it twice or even three times. Then, start developing your strategy with the path that best adjusts to your status. Don’t allow your first choice to blind you from switching to the other strategy. The truth is that most high-ranked sites got there because the developers knew that link building and content marketing work best hand-to-hand. Experience will show you the right times to switch from one strategy to the other. Conclusion Whether you decide to choose one strategy or another, the first step is to be realistic about your expectations and available resources. Once you’ve made up your mind, implement that strategy to the fullest. However, keep an eye open to know the right time to try something different. And finally, remember that even when link building has proven to show faster results, none of these strategies will work from one day to another. Make sure to give each strategy enough time to reach its full potential before switching to the other one. If you have tried any of these strategies and got good results, I would be more than happy to read about your success. Also, feel free to post any comments or suggestions that you may have. Read the full article

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How to Make Your E-commerce Store to Attract Return Customers?

Customer retention is critical, no matter what your line of business is. Most of us know that acquiring a new customer might cost five times as much as retaining an existing one. Furthermore, although a new customer has a 27 percent likelihood of purchasing again, an old customer has a 54 percent chance of doing so.

The latter is likewise more inclined to spend more money. Customer retention is critical if your business wants to be successful in the retail and eCommerce industries in the long run. converting prospective customers into long-term customers. When we add Coronavirus to the mix, we are confronted with unprecedented economic conditions and competition. Good customer service is essential for converting potential customers into long-term buyers and is one of the keys to business success. All eCommerce marketing strategies should prioritize customer acquisition and retention. The average eCommerce shop spends 80% of their overall marketing budget on eCommerce marketing strategy, but how can they be sure they're receiving excellent value for money? You may believe that you are secure since you already give excellent customer service, but are you sure this is sufficient to keep buyers coming back for more? You must go deeper to understand the customer's digital journey and simplify it to decrease friction. If you run an eCommerce website, abandoned shopping carts are a red flag that something is amiss. You must follow specific eCommerce SEO and website suggestions to improve your web design for eCommerce and web design for retail. Customer loyalty and digital customer service The essence of the issue is customer loyalty and how to instil it. Request assistance from your website designer by improving the website's user experience (UX) in the following ways: Make the customer journey pleasurable by delivering a unified digital experience. Increase creativity by making the website visually appealing and memorable. Improve page speed optimization. One second of load time over 3.5 seconds might result in a loss of up to 7% of conversions. Make sure the checkout procedure is as simple as possible. Don't add unnecessary information to fill out, such as fax numbers, as this may annoy the consumer and cause them to abandon their basket. Include several calls to action, such as a live chat option and a clear 'Contact Us' page. Page layouts have been improved. Improve the site's general functionality. How to improve online retail websites: You can see from the numbers above why repeat customers are so crucial. So, how can you keep this kind of customer satisfied? Here are some valuable tips to discuss with your eCommerce website developer: Encourage new customers to register : Because some customers may abandon the basket if they are forced to register, always include a 'guest checkout' option. However, if you can persuade the buyer to register, you may improve the customer experience by allowing speedier checkout and sending relevant marketing emails. Consider providing an incentive, such as special offers and discounts. Maintain contact by email : after your customer has agreed to receive emails from you, make use of this. Send relevant, personalized notifications about new items and offers. Provide enticements to return, such as time-limited discount vouchers. This will entice them to return. Give something unique :stand out from the crowd with exciting packaging, handwritten remarks, or a sprinkling of glitter or dried flower petals, depending on your product. Make use of your creativity. Don't let that cart escape : make sure your website notifies you when a cart is abandoned and that an email is instantly sent to the potential customer. Add an incentive, such as a discount or free delivery. Gather feedback : a simple pop-up star rating would suffice. More than this, a poll may irritate viewers and add an incentive to pique people's interest. Improve digital customer service by soliciting feedback. Don't forget about social media : your eCommerce site should be linked to your social media accounts. Make your business accessible and answer inquiries swiftly to boost eCommerce customer service. Post blogs : on your eCommerce site, post relevant, high-quality blogs. Customers are more inclined to read and return to the new content when they know it will bring value. Talk to a professional eCommerce SEO service provider about how you can employ content marketing to boost your eCommerce SEO results with Google. Emphasis on retail and eCommerce website design Customers will return to make repeat purchases if you ensure that your eCommerce site is performing its magic and apply all of the above, as well as SEO for eCommerce. Talk about eCommerce website design with your eCommerce web design agency today. Implementing some of the above tips will increase trust and brand loyalty, strengthen customer connections and convert one-time customers into long-term repetitions. Read the full article

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Why Are Sites with Poor Content Outranking Yours?

Why Are Sites with Poor Content Outranking Yours? : Why Are Sites with Poor Content Outranking Yours?Ever wondered why you never come at the top in popular search engines? by Web Designer Read the full article

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22 Ways to Increase Traffic to Your Website

22 Ways to Increase Traffic to Your Website :

“More customers” is the top ranked item on the wish list of every business owner and marketer. A wish for “more web site traffic” comes in a close second. by Web Designer Read the full article

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Why Spend Time And Money On SEO Versus Pay Per Click Marketing ?

Why Spend Time And Money On SEO Versus Pay Per Click Marketing ? : Throughout the internet there rages a debate that has gone on for many years and will likely continue on as long as the internet exists: which is better, SEO or PPC? by Web Designer Read the full article

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WEB DESIGN TIPS THAT YOU NEED TO KNOW

WEB DESIGN TIPS THAT YOU NEED TO KNOW : If уου want tο mаkе ��n attractive website whісh іѕ appealing tο thе users аnd mаkеѕ thеm visit іt repeatedly thеn follow ѕοmе οf thе tips given below. Read the full article

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Questions You Must Answer Before you Post New Blog Content

Questions You Must Answer Before you Post New Blog Content : Have you ever tried to find out your major blog traffic source? You could be shocked to find out that it is neither the visitors that come to your blog through direct clicks, nor the social media by Web Designer Read the full article

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Google AdWords v SEO? Why choose both?

Google AdWords v SEO? Why choose both? : Search engine optimization and Google AdWords are the two main components of SEM or search engine marketing. by Web Designer Read the full article

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Register Domain and Create Website and Web Hosting Service

Register Domain and Create Website and Web Hosting Service : The first step of creating a website is to register a domain and purchase a web hosting space. by Web Designer Read the full article

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AN IMPORTANT STEP IN THE WEB DESIGN CREATION

AN IMPORTANT STEP IN THE WEB DESIGN CREATION : Web design іѕ whаt іt іѕ called whеn уου mаkе a website аftеr first рlаnnіng іt out. Plаnnіng іѕ аn іmрοrtаnt step іn building a fіnіѕhеd product thаt dοеѕ whаt уου want іt tο dο, bυt experimentation by Web Designer Read the full article

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Expand your business at low investment

Expand your business at low investment : We are living in a very competitive world. Sectors such as information technology, banking, and telecommunications, among others, are competing to establish a strong brand image in the market. by Web Designer Read the full article

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Extraordinary Website Design Benefits with Xourx Web Design

Extraordinary Website Design Benefits with Xourx Web Design : Website designing is essential while creating a website, but unfortunately, people often pay the slightest attention. by Web Designer Read the full article

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Five ways to deal with Negative Reviews

Five ways to deal with Negative Reviews :

Negative comments

If you want to improve your company's reputation and image, creating by Web Designer Read the full article

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SEO DESIGN

SEO DESIGN : Making the website design user-friendly is not enough. The designer has to make the website search engine friendly. by Web Designer Read the full article

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Targeting B2B Market ? Avoid These Social Media Mistakes

Whether it’s a start-up business for your public relations company or something bigger like a fortune 500 company, you are using Social Media for your B2B strategy. However, while many companies are embracing social media with open arms they’re still missing opportunities to bring new business to their company. Here are a few common mistakes businesses are making when trying to execute their B2B social media plan.

Professionalism

Maintaining great professionalism is important in B2B marketing, especially when it did on social media. B2B Marketers need to remember that social media is a tool used to connect people with people, as well as business with business. Having an online tone that sounds professional will give your business a greater opportunity for content sharing which in turn increases follower engagement. One of the easiest ways to have effective communication on social media is to adapt your tone by using simple conversation words as if you were communicating face to face. Avoid using jargon and cliches when communicating on social media because it makes it difficult for your followers to understand your message.

Irrelevant Business trends

Thinking about posting a funny meme with Kermit the Frog sipping a cup of tea, with the caption below saying “but that’s none of my business” to your company’s Instagram account? While the meme may be funny and double your company’s followers, retweets, likes and comments on social media, it could damage your professional relationship with other companies. Social media shouldn’t be used as a shortcut to engaging the millennial audience. Jumping on the latest trends bandwagon can come across to a company as not knowing how to use social media properly or a desperate attempt to gain more followers and their engagement. Whether you’re on Facebook, Twitter, Linkedin, Instagram and etc. you should always keep your target audience in mind. For example, if you see that your target audience has zero interest in the Kermit the Frog meme, then your company shouldn’t post it to the Instagram account.

Missed Opportunities

Social media and the internet have dramatically changed the way people spend their money. According to an August article by B2B News Network, the average B2B buyer is 57 percent the purchase decision before engaging with a sales rep. Therefore, using social media to keep track of buyer tendencies is crucial tool companies need to utilize. This allows for a company to get potential new leads and build new relationships. However, seeing mentions online from customers that are unhappy with a product shouldn’t be an opportunity for companies to use an aggressive marketing strategy. The same sales rules apply online as they do for offline in regards to B2B marketing. Earning the customer’s trust and putting them first is key in the content marketing game especially if it’s done via social media. Read the full article

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This formula will calculate your customer retention rate

Customer retention rate, in brief, indicates how loyal your customers are. It is one of the critical metrics for analyzing your customers’ shopping behaviours. Unlike other eCommerce metrics like average order value (AOV) and conversion rate, there is no standard measuring method. That’s why we’re here to introduce the basic method of measuring retention rate.

The General Formula

One simple way of calculating your customer retention rate is to take a look at the proportion of customers who shopped previously that would still be considered active at the present. Once you have that data, you can roughly calculate the retention rate with this formula: Retention rate = a number of customers who have shopped 12 months ago who have also shopped within the past 6 months/number of customers who have shopped 12 months ago. Let’s say that you have an online store that sells pet supplies; if you had 2,000 customers who shopped 12 months ago and 200 of them shopped again in the past 6 months, then the retention rate is equal to 10%. This formula simply takes the customers that shopped in your store in a historical period of time (in this case, 12 months) and calculated the proportion of those who shopped recently (within the last six months). How simple is that? But the retention rate you get is too rough to be efficient. And here is why: This formula only reflects the purchase frequency within a given amount of time. It fails to recognize the impact of your product categories. For example, in the case of your pet supplies business, the retention rate of dog food should be different from the retention rate of dog beds/carriers. So when calculating, you should take the different product category life cycle into consideration. You should also consider your customer segments. The purchase behaviours of B2B customers and B2C customers are not the same, therefore their retention rate should be measured individually with different metrics.

 Three Simple Tactics That Increase Customer Retention Rate

Loyalty Programs

Running loyalty programs that offer rewards for frequent purchases is not a new phenomenon. In fact, it’s something most shoppers expect today anyway. When a customer receives rewards, they are given a switching cost if they want to choose your competitor for their next purchase. It won’t be easy for them to give up that value offered by the loyalty program, whether it is redeemable points, conditional cash backs or special status that comes with perks. Therefore, it is a fairly strong retention driver for many businesses.

Keep A Close Touch

Avoid losing your customers by keeping in close touch with them. The easiest way is to engage them during the post-sales period is by sending emails, notes, special deals and other types of follow-ups with a personal touch. Thank them for their previous purchase or keep them informed about the latest product update; it will help build a long-term relationship.  

Customer Support

Poor customer service is one of the biggest reasons customers won’t buy from you again. Whether it is through social media platforms or on-site features such as live chat, customer support creates a way for you to keep them loyal. You can take one further step by shortening the time gap between receiving a message to responding it. To do so, adopt tools such as Hootsuite to monitor real-time social media activities. Got no time to reply one by one yourself? Hire a community manager or PR agency to share that workload. After all, it’s so important to engage with your customers online to consistently build your brand. Social media is the way to do it! Read the full article