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Explorers’ Edge targets American tourists

Explorers’ Edge is using social media to attract tourists from Boston, New York City, Washington and Chicago. Explorers’ Edge, also known as Regional Tourism Organization 12 (RTO12), represents the Almaguin Highlands, Loring-Restoule, Algonquin Park, Muskoka and Parry Sound. The provincially-funded agency has led the charge for two years to introduce commercial air service into Muskoka, including building the business case for such a service, conducting outreach with the airline industry and co-ordinating logistical requirements with municipal, provincial and federal stakeholders, including Transport Canada. It is now going to use the tourism marketing initiative to help build a database of leads to target should commercial air service into the Muskoka Airport (YQA) become a reality in the next year, explains executive director James Murphy. “The commercial air service project is an incredibly important opportunity for economic development in our region, and we are delighted to be moving forward with it,” Murphy says. “We are, however, in a holding pattern as we await Royal Assent of the omnibus Bill C49 in the Canadian Parliament because an amendment within this bill would allow smaller airports to access the Canadian Air Transport Security Authority’s (CATSA) screening services, which must be in place in order to attract a commercial carrier to the Muskoka Airport.” While RTO12 and the District of Muskoka wait out Bill C49’s passing, Murphy says the organization has moved forward with its international campaign. “We know that the United States is Ontario’s No. 1 one market for international visitors, and we want to make sure they are coming to this region of the province. Research shows us that longer stays for these travellers are trending upwards, and we hope to get them interested now for the time when commercial air service becomes a reality in our region, which will make their decision to come here even easier.” Murphy added that it is not known how long Bill C49 will take to be passed by both the House of Commons and the Senate, but he is hopeful it will be in time for a summer 2019 service. “A lot of great work has been done on the commercial air service project to date, and we are simply waiting for the political arena to catch up so we can move forward once again.” RTO12’s new international campaign, funded in part by FedNor, Destination Ontario and the District of Muskoka, will run until September. Murphy says the new campaign relies on “sophisticated” social content marketing strategies. More information is available at www.explorersedge.ca

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Air Taxi Service From Toronto To Cottage Country Will Begin Next Month –

Getting to and from the cottage is about to get a lot faster.FlyGTA, a regional airline based out of Billy Bishop Airport (YTZ), has announced plans for scheduled air taxi service to and from the Muskoka Airport (YQA) starting…Read more ›...

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FlyGTA Airlines Announces Plans For Scheduled Air Taxi Service Into Muskoka Airport From Downtown Toronto

This is great news with the construction on Highway 400 and more road traffic.New Convenient Option to Visit Muskoka or Commute to the Cottage this Summer Billy Bishop Toronto City Airport YTZ-YQA Muskoka Airport FlyGTA and the District Municipality of Muskoka and are pleased to announce p...