good-value-digital-blog

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What Is On-Page SEO?

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On-page SEO relates to any action taken on the website itself to improve performance. This includes:

○ Using optimised content that contains target keywords.

○ Making sure that the site is accessible (can be crawled and indexed by search engines) and can be easily navigated by users

○ Using internal links (in menus, body copy, and breadcrumbs to aid navigation)

○ Ensuring that a website loads quickly

○ Keeping crawl errors to a minimum

Want to improve your website or want full-fledged SEO Service, Contact us on 03 9013 0420

Good Value Digital Address: Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Mail Us On: sales@goodvaluedigital.com.au

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#AffordableLocalSEOServices #SEOOnlIneMarketingExpert #AffordableSEOServices #AffordableOnlineMarketingServices #SEOExpert

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8 Instagram Marketing mistakes You Should Avoid

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8 Instagram Marketing Mistakes You Should Avoid

• No Link in Bio to Drive Traffic • Lack of a Goal • Making Your Instagram Account Private • Continually Posting Duplicate Photos • Misuse of Hashtags • Focusing on the Quantity of Photos & Videos, Not Quality • Not Replying to User Comments Quickly • Not Taking Advantage of Instagram stories

If you want to flourish your brand on Instagram, we can help you. Our Instagram strategies will help to not only increase brand visibility but also increase sales in the long term.

Good Value Digital Address: Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Call Us On: +61 3 9013 0420 Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital

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Digital Marketing Services For Every Part of Your Business | Good Value Digital

Visit our website: http://www.goodvaluedigital.com.au/services/

Good Value Digital is a local digital marketing company based in Melbourne, Australia. We provide fully integrated digital marketing services that will boost your company to grow online.

The main advantage of digital marketing is that a targeted audience can be reached cost-effectively and measurably. Other digital marketing advantages include increasing brand loyalty and driving online sales.

We can assist you to build a meaningful relationship with your clients by engaging them with your brand using digital marketing service.

Book A Free No-Obligation Appointment Today, Contact us on +61 3 9013 0420

Good Value Digital Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital/

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What Are Featured Snippets?

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Featured Snippets are small selections of text yet informative appearing at the top of Google’s organic search results that are designed to answer a user search query.

The content that appears inside of a Featured Snippet is automatically picked from web pages in Google’s index. The Common Types of Featured Snippets include are paragraph, tables, steps and lists.

Good Value Digital Address: Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Call Us On: +61 3 9013 0420 Mail Us On: sales@goodvaluedigital.com.au

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What Are Cookies And Are They Harmful?

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Blog URL: http://www.goodvaluedigital.com.au/what-are-cookies-and-are-they-harmful/

The word “cookies” sounds like a delicious, sweet and crispy treat is waiting for you. From chocolate chips cookie to Snicker doodle, cookies are loved and enjoyed by everyone. But, when we are talking cookies in computer language, things are different and obviously, they are not dessert. They’re intangible which means can’t see or taste it.

What are Cookies?

Cookie also called “HTTP Cookie” or simply “Cookies”, is a small set of data sent from a website and are stored on the user’s web browser. The website sends a cookie on a user’s computer and which computer stores it in a file inside your web browser. A Cookie can get expired by, setting up the time when the cookie was created. However, by default cookies get deleted when the current browser window is closed. Cookies are a vital part as they show the way how the web works and well as a source of privacy concerns and security risks. The Cookies can be convenient as it carries out information from one session on the website to another session without using any data server.

Did you know how did Cookie get his name?

Cookies derived from the term “magic cookie”, a packet of data a program receives and sends back unchanged.

What are the Different Types of Cookies?

1) Session Cookies Session Cookies also referred to as a temporary cookie. Session Cookie is stored only as long as the user is active. Once the browser is closed, that means when the session is stopped the cookie is deleted from the local hard drive.

2) Persistent Cookies

They are also called as permanent cookies, as they are stored as a text file in the hard disk of the user’s computer until it gets expired or user deletes it. These cookies are used to identify information about user behavior as web surfing etc.

3) Secure Cookies

The HTTPS websites are the one who sets secure cookies, i.e., cookies with encrypted data.  Secure Cookies are generally used on payment pages of an e-commerce site for better and safer transactions. Likewise, online banking services used secure cookies for safety and privacy issues.

4) third-party Cookies

Third-party cookies are set by domains that are not directly visited by the user. These cookies are created by domains other than the one the user is visiting at the time. These cookies are also used for retargeting and ad-serving.

Cookies are Harmful? Should I Delete It?

Harmful! Not but it may affect the user experience when browsing a web as it may not recognise preferences. Yes, Cookies can be harmful if it’s in the wrong hands. Hackers can use your hack user computer by abusing cookies. There are hundreds of cases of fake malicious cookies.

Users do have the ability to delete cookies using the guides below organized by browser:

• Chrome • Firefox • Internet Explore • Google • Bing

What are the Pros and Cons of Using Cookies?

Pros: Cookies are stored on the hard disk so if the server crashes they are still available. They also work transparently without the user being aware that information needs to be stored. Cons: Cookies cannot store complex information and there also security or privacy concerns which will cause a problem.

Contact Good Value Digital for Book A Free No-Obligation Appointment with our digital marketing expert.

Good Value Digital Address: Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Call Us On: +61 3 9013 0420 Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital

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What Does Image Alt Text Means and How It Helps For SEO

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Search engines can’t read images. However, they can read the text. Alt text (Alternative Text) usually helps them to figure out what these images are all about. Besides, if a page does not load for some reason, people can still get to know what these images are by reading the alt texts. “Alt text”, sometimes called an “alt tag”, is an important consideration for accessibility, but it can also have a positive impact on your site’s Search Engine Optimization (SEO).

To know more about digital marketing contact us on +61 3 9013 0420

Good Value Digital Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Mail Us On: sales@goodvaluedigital.com.au

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What Does Alt Text Mean?

Goodvaluedigital.com.au

Search engines can’t read images. However, they can read the text. Alt text (Alternative Text) usually helps them to figure out what these images are all about. Besides, if a page does not load for some reason, people can still get to know what these images are by reading the alt texts.

Want to know more about SEO and Digital Marketing, Contact us +61 3 9013 0420

Good Value Digital Address:  Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital

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Why should you have a website for your business

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Blog URL: http://www.goodvaluedigital.com.au/why-should-you-have-a-website-for-your-business/

You want to build a new website for your company, but a question arises where do you start, why do have a website?

In today’s competitive marketing world, most of the business from big MNC’s and small shops have their website. Even (maybe) your brother’s best friends is an on a blog, which is a kinda website and probably your’s neighbour uncle sons build websites ‘for cheap’ and he is likely to give you discounts, but is that who you want to trust?

Firstly, a website is the face of your company; hence, it needs to reflect the difficulties, strengths and multiple aspects of your business. Many companies, individuals and even small business say they can go online, and many can. But to what’s the worth?

Having a Website can give several gains to your business that you may not have been aware of before.

1. Cost-Effective: Making and maintaining are much more cost-effective compared to the traditional media and it plus enables you to make on-the-fly changes in your website.

2. Credibility: If you have a user-friendly and good looking website, users will likely have a higher chance of considering your business credible over companies who either do not have a web presence or have a poor one’s.

3. 24X7 Availability: A Website will provide your consumers with continuous availability in terms of access to products, information etc at any time for 24 hours a day, seven days a week.

4. Improved Sales: We said here improved sales as a website can provide exposure and can attract customers. An effective and professional-looking website with high and good content can increase sales.

5. Wider Reach: A website can communicate your business profile around the world, allowing for enhanced exposure and sales, due to a broader demographic reach.

How do you as a company owner know what you are going in your web developer?

As with everything we do, we have a process we follow. When a client comes to us requiring to build a new website, We don’t just jump into the creation, design and craft your website. We want you to know the step of building the website. We take the client, to take a step back and analyze and get an understanding of what they want to convey in their new website.

We ask them:

• What are your primary geo-target areas? • Products/Services which are to be featured on the website along with a description • List of teammates of the company (if they want them to be featured) • What makes your products/services superior to the competition? • Want to have the website visitor call, email, online chat or contact form? • Want to add list any consonant FAQs about your product and services. • Additional relevant information such as how your websites should look like the layout, colour scheme, content, user-ability, links, etc.

Some FAQs about Website Development

• What domain name should I choose? The selection of the domain name depends on how you plan to use it. It makes sense to pick one that is easy and simple to pronounce, spell and write in search query if you will be telling people about it over the phone.

• How long will it take the website to be designed? The time it takes to build a website usually depends on the complexity of the site. The common cause of delaying of the website is the content, graphics, video and images from the client.

• How much cost does it take to make a website? The cost of a website usually varies and depends on site complexity. We are delighted to discuss your requirements and provide a quote at any time.

Contact Good Value Digital for Book A Free No-Obligation Appointment with our digital marketing expert.

Good Value Digital Address:  Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Call Us On: +61 3 9013 0420 Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital

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Top 5 Paid Online Advertising Strategies for Business in 2020

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Paid online advertising permits you to display your ads to the people who are already searching for what you have to offer. It helps to build your online presence, reach your target audience and generate leads. There are various platforms you will be able to use to advertise your business. If you are planning to allocate a little bit of money for online ads, here are the few effective online advertising strategies for your business:

Pay-Per-Click (PPC) Advertising:

– PPC Pay Per Click is one of the effective paid advertising strategies that permit you to place your ads in search engine results for specific keywords. If your business is new in the market and you want to generate great outcomes in a short period then PPC would be your optimal propelling point. According to Paid Search Report, Most digital markers discover PPC Advertising strategy is very effective for lead generation, as a result, they increase their budget for PPC ads.

Social Media Advertising:

– Posting ads on social media has grownup withing last years, especially social media sites like Facebook, Instagram, Twitter have started offering clients more paid promoting choices than before. Social Media Advertising is considered one of the powerful and easiest techniques to guarantee your message reaches the right audience at the right time. You can select your audience based on demographic information including location, gender, age, behaviors, interests and more. Using this data will assist you to target your promoting ways and build the foremost out of your budget. If you are searching for a cost-effective advertising plan to reach new customers, then social media is the right option.

Retargeting Ads:

– Retargeting is another effective marketing strategy that showing your ads to people who previously interacted with your website or mobile app. It is a great opportunity for companies to get visitors back to their website and increase conversion rates. You can do retargeting through AdWords, Facebook, Instagram, Bing and many others.

Video Advertising:

– Video as a marketing tool has been on the increase for the complete past decade. Nowadays, most marketing professionals suggest Video Advertising to reach online audiences. Also, video advertising helps to increase your brand awareness, boost social media engagement and enhance mobile marketing. Advertisers and businesses have several platforms for video advertising like YouTube Ads, Facebook Video Ads, Instagram Video Ads and more.

Banner Ads:

– Banner Ad or Web Banner is a form of digital advertising which show up into a website in banner format. It can help to increase brand awareness, leads and re-target audience.

Contact Good Value Digital for Book A Free No-Obligation Appointment with our digital marketing expert.

Good Value Digital Address:  Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Call Us On: +61 3 9013 0420 Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital/

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Goodvaluedigital.com.au

Does blogging help SEO?

Yes!, it does, Blogging is good for SEO because it helps with several things that are important ranking factors and is one of the most effective techniques to boost your SEO.📈😃

Each bit of new content you wrote in your blog gives a chance to rank for a target keyword related to your business. ✍📔🎯

The more high-quality blogs and fresh content you create, the wider chance of you getting ranked in search engine.

Stay ahead of your competition, by creating a creative and rich content blog.

Contact us on: +61 3 9013 0420

Good Value Digital Address: Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Mail Us: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital/

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Visit our website at Goodvaluedigital.com.au

Are you new to digital marketing and don't know the marketing tricks and managing your campaigns? We're here to help you with your digital marketing campaigns.

We offer a full range of Digital Marketing services to grow your business online.

Just send us your questions or concerns on +61 3 9013 0420 and we will give you the help you need.

Good Value Digital Adderess: Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital/

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Is Social Media Is Good For Advertising?  

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Advertising through social media is great because you can target your exact demographic. 👥

Social media platforms can help you target your potential buyers, which allows you to drive more relevant traffic to your site. 💻

It's also an inexpensive way to promote your #business and share content. 💰

We can help you reach people based on Demographics and on their interests and behaviours. We can target specific ages, locations, income levels, and much more!

Contact Good Value Digital for Book A Free No-Obligation Appointment with our digital marketing expert.

Good Value Digital Address: Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Call Us: +61 3 9013 0420 Mail Us: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital/

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6 Ways Responsive Website Design Benefits Your SEO

Infographic designed by: Good Value Digital

Mobile internet usage has been growing regularly over the past few years. So, having a mobile-friendly website is very important to each online business. Google recommends using Responsive Web Design for effective mobile optimization. Let’s see the top 6 SEO benefits of a responsive website design all you need to know.

1. Improved Website Speed

Google finally announced that page speed is a ranking factor in overall search results. So it is important to increase your website speed. Loading a full website on smaller screen size is not only useless but also it is very slow. Using responsive web design, you can make your website quick and speedy for users on any size of the device.

2. Reduced Bounce Rate

High Bounce Rate means a large number of visitors come to your website and leave immediately as a website do not load quickly. As per Google, a high bounce rate is not good for websites ranking. If your website has great content but the website is not responsive then mobile users will not stay longer than a few seconds. So most SEO companies suggested responsive web design for reducing bounce rate and therefore increasing your web rank.

3. Better User Experience

User experience design is immediate influences your search engine rankings via the different user-engagement metrics. Easy navigation always improves website usability. So you have to ensure visitors can explore through your website with no issues.

4. No Duplicate Content

If you want to make 2 separate versions for desktop and mobile, Google will consider it as 2 different websites with the same content. According to Google, duplicate content can hurt your rankings. So, Responsive Web Design is an effective solution for avoiding duplicate content. With responsive design, you can utilize a single URL that related to all of the sizes.

5. Increased Mobile Traffic

Nowadays, most people spend their time on mobile devices. According to statics, mobile accounts for almost 50% of web traffic around the world. So by using responsive web design, you can open the door for most web users. As a result, it will help to increase mobile traffic and conversion rates.

6. Support Multiple Devices

Responsive web design properly fits to all screen sizes when users change between laptops and tablets. If your website shows on each size of the screen, this will make simple for the search engine to index your website content.

Contact Good Value Digital for Book A Free No-Obligation Appointment with our digital marketing expert.

Good Value Digital

Address:  Level 1B, 6/18-20 Edward Street, Oakleigh,VIC 3166 Australia. Call Us On: +61 3 9013 0420 Mail Us On: sales@goodvaluedigital.com.au

Find Us On Facebook: https://www.facebook.com/GoodValueDigital/ Twitter: https://twitter.com/Goodvaluedigitl Instagram: https://www.instagram.com/goodvaluedigital/

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Get Social Media Marketing Services - Good Value Digital

Goodvaluedigital.com.au

Get Discovered by Right Audience on Social Media with the help of :

• Attractive Visuals   🎨 • Right Content for your audience ✍  📔 • Optimized Pages 🔎

At Good Value Digital, we develop, publish, measure and optimize your social networks.

Contact us: +61 3 9013 0420