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The Dilemma of Business Platforms: Social Media and Otherwise

Check out our new blog post! #business #presence #visibility

One of the common problems for new and established business owners is deciding where to build a community. While in-person is an option for many niches, others require forays into the wild online space to pick which platforms are best for business. Ultimately, this creates a dilemma. The Two Must-Have Platforms There are two must-have platforms for almost any business, even an in-person one. A…

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Self vs. Social Personas as They Relate to Marketing

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One of the tricky things about marketing is the growth and change of it all. You simply never know when something is a trend, when it’s a permanent shift, or when you need to change strategies. The use of personas is one such area. The Technical of Personas Personas refer to two different things, sometimes more. The first is a profile of a typical customer. The second is a business’s persona to…

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Finding the Human in Writing for Marketing and Sales

Let’s face it, humans have created massively complicated systems as part of growing economies. As a single consumer in that system, it can sometimes be overwhelming and feel vaguely predatory. Feeling like a human, especially while looking at marketing writing and sales copy, is becoming rarer and rarer. How Writing for Marketing and Sales Works There are many potential reasons to write, from…

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Humanity in the (Social) Media

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Media is part of how we connect with the world, yet 1 in 4 people in the United States feels lonely. In many ways, we’re more disconnected than ever, even though we have various ways to make connections through multiple media platforms. It’s a puzzle, but there are points to consider with humanity in media. Media Shifts Media has shifted significantly over the course of civilization. If we…

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Silver Magpie is Making a Shift

It's time to make some changes around here, and hopefully, they'll be helpful to you too! Click to read all about it! #smallbusiness #updates

Welcome to 2024, the year of well, let���s leave it at it’s been a year. So, now that that’s out there, let’s talk about what’s changing around here and how it should improve your experience with Silver Magpie Writing Services. What’s Changing Brand style Marketing practices We are performing a brand style update to better match where the company is compared to where we started. Like many…

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Reality Check: Freelance Lifestyle is Not Just for the Beach

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If you have a preconceived image of freelance lifestyle, it’s probably some fit white person on a beach in a bathing suit holding their laptop. Reality is usually far from that image, so a reality check is usually warranted around this point in the year. Why Do People Get into the Freelance Lifestyle? People get into the freelance lifestyle for all kinds of reasons. However, traveling to exotic…

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Organizing Your Online Spaces for Productivity

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One of the top problems for soloprenuers and small business owners is time. Often, the to-do list exceeds the number of hours in the day. However, organizing your online spaces for productivity can help maximize your hours. What are Your Online Spaces? Online space is a generic term for the digital channels you use within your business. You may use some or all of these channels, and as time…

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2024 Edition: Business Planning Looks Different for Everyone

Check out our new blog post! #business #businessplanning

It’s January, and if you’re like me, you’ve been inundated with everyone’s take on planning your business. However, business planning looks different for everyone. There is no one-size-fits-all solution for planning. A Few Words on Business Plans Business plans and business planning are two different things. A business plan is the bird’s eye view of what and how you will do your business that…

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The Impact of Revitalizing Copy and Websites

Check out our new post about revitalizing copy rather than starting over to increase engagement.

Collectively, we see a lot of websites every day. It’s woven into the fabric of society, and most companies have a reference website. This fact can benefit a business, but some websites let their businesses down. That’s where revitalizing copy comes in. The Problem Some websites have been around for decades without updates, whether it’s to the copy, the website layout, the coding functionality,…

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Why SEO Still Matters in 2024 and Beyond

Check out our new blog post with a few predictions for 2024.

SEO is a critical component of marketing and part of the broader strategy. Yet, if you’re looking around the internet, you may notice an absence of discussions about SEO and how to implement it correctly for results in 2024. The Short Version: What is SEO? SEO is the shorthand for search engine optimization. SEO encompasses both things you do on your website and the strategies you use off of it…

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Why Silver Magpie is Not Swapping to AI At This Point

Check out our new blog post discussing why we're not jumping to AI.

It’s challenging to look at any news site or social media feed without seeing a mention of AI. Depending on your preferences (usually collected by cookies), it may be about the benefits of AI, how to use it to be more efficient, or how it harms creatives. Writing is an Art, So AI Imitation Lacks Like many creative businesses, Silver Magie took a hit when ChatGPT exploded into popular…

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The Kerfuffle of Planning and An Alternative to Yearly Planning

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Every December, January, and sometimes November, a lot of businesses start talking about doing a yearly plan for their small business. Yearly planning content appears everywhere, and most sell a program to make it easier. The thing is, it’s a solution that doesn’t work for everyone. Why Planning Became a Kerfuffle Yearly planning is an easy topic for businesses in all niches to write about.…

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Creating Motivation, Especially After 2020

Creating Motivation, Especially After 2020, is a challenging proposition. It's one thing many people struggle with, especially with all the available distractions. Staying on track and motivated means making your dream come true.

Creating motivation is one of the most challenging parts of being your own boss. There are thousands of television hours you want to watch, hours of outdoor activities, and many other easy distractions. This procrastination does not benefit you, especially if you’re the head honcho at your small business.

The Dedicated Option

Some people put their minds to something, and that’s all it takes…

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Web Misconceptions: Building a Website is Hard

Web Misconceptions: Building a Website is Hard The thought that building a website is hard, time-consuming, or otherwise not for ordinary people holds folks back. It's simply not true. Anyone can start a site, regardless of experience.

You have seen many businesses benefit from websites, even when they do not update them regularly. However, there’s a perception that building a website is hard and that you have to spend significant amounts of money to get a good one. In the age of on demand everything, that could not be further from the truth.

The Website Building is Hard Misconception

Part of the belief that websites are…

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Social Media as a Copywriter

Social Media as a Copywriter can be complicated. Simply because someone is a copywriter does not mean social media is an effortless thing. Instead, it requires the development of a strategy just like every other aspect of a business.

Social media presence is a necessary evil for copywriters. Unfortunately, being a fantastic copywriter does not always translate into social media posts. However, developing a strategy can help you maintain a solid presence, even when it’s not a revenue stream.

The Time Tradeoff

If you let it, social media is a time suck. There are simply too many platforms and potential courses of action…

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SEO Keyword Myths: Keyword Frequency

Keyword frequency is a hotly debated topic in the SEO world. It's no longer as black and white as people believe it is to write SEO copy. The algorithms keep getting smarter and more difficult to gain. That's where writing for people helps. #seo

Understanding how to use SEO is a trick, and it’s an evolving process. Unfortunately, that leads to many misconceptions. One of them is keyword frequency. So many people, even copywriters, believe that more is always better with keywords.

Why Does Keyword Frequency Exist?

When the internet first began and search engines came into existence, they were rudimentary. By today’s standards, they…

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Freelancing Truth: It Takes Time to Handle Income Variability

Freelancing Truth: It Takes Time to Handle Income Variability Unfortunately, it's a reality. It takes a very lucky person to jump into freelancing and immediately become stable financially. Most of us struggle for a while to find the right balance.

The internet does an interesting thing. When people look up freelancing, they get sent to all these guides that guarantee they will be successful if they do this or that. The thing is, most freelancers live with a level of income variability, especially in the beginning. I know I did and do.

The Wibble Wobble

Freelancing is a balancing act. There’s the time it takes to do the work, pricing…