#해피브랜더그룹

[ikwansu]

다른 브랜드와 차별된 브랜드 네이밍을 선보이고 싶다면 일단 가장 중요한 상품의 특성과 가치가 무엇인지 목록으로 만들어라. 이때 중요한 것은 기업이 아니라 고객의 입장에서 중요한 특성을 정리하는 것이다. 경쟁 상품이나 브랜드에서는 찾을 수 없는 상품 가치나 특성을 목록화하다 보면 훨씬 더 효율적으로 네이밍 키워드를 발굴할 수 있다. 그리고 이렇게 수집한 단어와 어구와 이야기에서 소비자들과 관련된 의미를 찾고 이러한 의미를 하나의 이름으로 정련해 상품과 소비자를 만나게 하는 것이 바로 브랜드 네이밍이다. 이런 의미에서 브랜드 네이밍은 이름을 만드는 것이 아니라 상품의 가치를 찾아 알리는 일에 더 가깝다고 볼 수 있다. #브랜드청년 #네이밍은브랜드청년에게 #해피브랜더그룹 #브랜드네이밍문의 #네이밍의뢰 #뻔하지않되 #핵심은때깔나게 #이기는네이밍 #먹히는네이밍 #팔리는네이밍 #사업에날개를다는법 #혹하게만드는힘 #끌리는네이밍 #끌리는간판 #끌리는이름 #생각을팝니다 #생각상점 #브랜딩그룹 https://www.instagram.com/p/Bu8EGJWHKwl/?utm_source=ig_tumblr_share&igshid=1pddly6o3psq1

[happybrander-blog]

번개가 잦으면 천둥이 친다. 작은 일도 귀하게 최선을 다해서!!! #브랜드청년 #해피브랜더그룹 #한줄글쓰기 #번개 #천둥 #작은일 #브랜드네이밍 #본질탐구

[happybrander-blog]

사람들의 눈과 귀와 마음을 끌어당기는 브랜드를 꿈꿉니다. 터무니 없는 이름들이 너무 많은 세상에서 브랜드청년이 조금의 전문성을 보탤 수 있는 상품과 기업이 많아지면 더 좋겠습니다. 사람들에게 행복을 주는 브랜드가 오래갑니다. #브랜드청년 #이관수 #엉터리네이밍 #혼자만좋은네이밍금지 #브랜딩아이디어 #해피브랜더 #행복한브랜더 #해피브랜더그룹 #브랜딩그룹

[happybrander-blog]

인스타를 하면서 나도 글씨를 잘썼으면 하고 바랜 적이 있었다. 손글씨에 많은 좋아요를 내심 기대하기도 했었다. 그러나 지금은 마음으로 한다. 한 사람에게 내 마음이 가더라도 그 사람의 마음을 울릴 수 있다면 그것으로 만족하기 때문이다. 그래서 삐뚤빼뚤하지만 글씨에 진심을 담으려고 노력한다. #진심브랜딩 #진심브랜더 #해피브랜더그룹 #브랜드청년 #몰두 #멍때리기

[happybrander-blog]

다른 브랜드와 차별된 브랜드 네이밍을 선보이고 싶다면 일단 가장 중요한 상품의 특성과 가치가 무엇인지 목록으로 만들어라. 이때 중요한 것은 기업이 아니라 고객의 입장에서 중요한 특성을 정리하는 것이다. 경쟁 상품이나 브랜드에서는 찾을 수 없는 상품 가치나 특성을 목록화하다 보면 훨씬 더 효율적으로 네이밍 키워드를 발굴할 수 있다. 그리고 이렇게 수집한 단어와 어구와 이야기에서 소비자들과 관련된 의미를 찾고 이러한 의미를 하나의 이름으로 정련해 상품과 소비자를 만나게 하는 것이 바로 브랜드 네이밍이다. 이런 의미에서 브랜드 네이밍은 이름을 만드는 것이 아니라 상품의 가치를 찾아 알리는 일에 더 가깝다고 볼 수 있다. #브랜드청년 #네이밍은브랜드청년에게 #해피브랜더그룹 #브랜드네이밍문의 #네이밍의뢰 #뻔하지않되 #핵심은때깔나게 #이기는네이밍 #먹히는네이밍 #팔리는네이밍

[happybrander-blog]

Naming is the first and best way to get people's attention, heart, and mind. When you have a great name, people will remember it, talk about it, and have an emotional connection to your brand. Don't be boring.....#브랜드청년 #브랜드언어사 #마음을흔드는브랜드글쓰기 #마음을흔드는브랜드라이팅 #해피브랜더그룹 #

[happybrander-blog]

차별화와 브랜드화는 동의어이다. 다르지 않으면 브랜드가 아니란 말이다. Be different!!! #마케터 #한줄생각 #브랜더 #브랜드청년 #차별화 #브랜드화 #나는브랜더다 #해피브랜더그룹

[happybrander-blog]

모든 일이 마케팅이다. 마케팅에서 자유로운 사람은 아무도 없다. 마케팅은 누구에게나 해당되는 일이다. 이제 마케팅하자.#마케팅 #브랜딩 #실행력 #아이디어력 #브랜드청년 #해피브랜더그룹

[happybrander-blog]

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바쁠 때 가끔 하늘을 보라. 매일 앞만 보지 말고 위도 좀 쳐다보면서 살자. 낯선 세상이지만 그곳에 또 다른 우리의 세상이 존재한다. #하늘보기 #봄날오후 #흔들리는나무 #정신없는일상 #급할수록천천히 #브랜드청년 #해피브랜더그룹

[happybrander-blog]

사람들에게 사랑 받는 대부분의 상품들은 ‘새로움’과 ‘자기다움’을 내세움으로써 브랜드가 되었다. 차별화란 자기만의 그 무엇을 찾아 남과 달라지는 것을 말한다. 남들도 다 하는 것을 다르게 하는 것이 차별화를 의미하는 것이 아니다. 다른 것에는 없는 그 브랜만의 고유한 가치가 사람들에게 눈에 띄어 고유성을 인정받을 때 차별화인 것이다. #브랜드청년 #브랜드론 #브랜드화 #브랜드차별화 #마음을움직이는힘 #해피브랜더그룹 #마케팅전략 #대체불가능성 #자기다움 #소리없는영향력

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A Deep Dive into Some Deep Thoughts

A Deep Dive into Some Deep Thoughts

In preparation for sharing this post with you, I read an abundance of powerful quotes, interpreted, researched, and included ways to implement their value into your life, or at least that was my intent. It is my hope that you are able to draw your own interpretations and meaning, and most importantly, apply what serves you to improve your mindset, your circumstances, and the quality of your life.

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas A. Edison

Interpretation: It is quite easy to quit once resistance or obstacles present themselves, and move on to another endeavor, to most assuredly repeat the same process. Think about how different your life would be if you gave up when things got hard. If you are blessed with the ability to walk, I can assure you that you did not accomplish that on your first try. You are reading or listening to this post right now, which means you endured the undoubtedly challenging process of learning a language. Sure, you might take for granted talking and walking, but what if you applied the same tenacity to learning and mastering anything you choose to spend your time doing?

Implementation: Go into any experience, with the mindset that you are ready to learn, ready to fail, and most importantly, ready to move forwards and keep trying no matter what you face. Anything less than your best effort, is a squandering of your time, and time is your most valuable resource in life. If you are going to do something, do it well and with a sense of pride, no matter how small or big the task is.

Deeper Dive: Check out the article below to see how individuals like Thomas Edison embodied the power of second chances, and an unquenchable desire to succeed. How different our world would be if Thomas Edison gave up on his ambitions and ideas?

12 Successful People Who Faced Extreme Hardship But Never Gave Up

_‌________________________________________________________________

"It is far better to be alone than in bad company." George Washington

Interpretation: The people you choose to surround yourself with, greatly determine the quality and direction of your life. Choose wisely, and learn when it is best to disengage, and walk your own path. There is a powerful sense of peace that comes with enjoying your own company. Once you are able to do so, you will not seek validation or approval from others, and will appreciate your time with those who actually deserve it.

Implementation: Think about the relationships in your life, especially the ones you have chosen to invest your time and heart into. Do they reciprocate your efforts within the relationship? Do they inspire you to grow? Do they bring peace and comfort into your life? Does the relationship consistently provide a meaningful and mutually positive experience for both sides? Take the time to ask yourself these questions and evaluate who you spend your time with accordingly.

Deeper Dive: Check out the article below for some great insight on navigating friendships and making good, informed choices in your life.

https://brainwavetrail.com/importance-of-choosing-good-friends

_________________________________________________________________

"The pessimist complains about the wind; the optimist expects it to change: the realist adjusts the sails." William Arthur Ward

Interpretation: Think about the last time you complained about something. While spending your time and energy on complaining, did a solution emerge? It is far more likely that clarity came when you decided to stop complaining and began thinking about a solution or reframed your perspective on the situation. The pessimist has a negative, fixed mindset regarding the wind which serves little purpose. The optimist's perspective, although positive, lacks action which will often not get them to where they aspire to be. The realist evaluates the situation, identifies what they can control, and adjusts their actions accordingly.

Implementation: Next time you are faced with a challenge, or uncomfortable situation, remember that wasting your time and thoughts on playing victim, or complaining about the circumstances, will not get you very far. Instead, believe there is a solution that you simply have not found yet, and focus on your energy on determining a first, logical, step you can take to improve your situation.

Deeper Dive: Check out the article below for interesting insight on pessimism, optimism, realism, and the importance of a balanced mindset in life.

https://www.happiesthealth.com/articles/mental-health/difference-between-optimism-pessimism-and-realism

_________________________________________________________________

‌"Don't be distracted by criticism. Remember, the only taste of success some people get is to take a bite out of you." Zig Zagler

Interpretation: Do not let other people's opinions of you determine your sense of personal value or impede your path to success. As part of my journey to becoming a life coach, I have posted my work on social media, knowing that I am opening myself up to potential criticism. Unsurprisingly, I have received some negative comments that provide no value or constructive feedback, and were written to just take away from what I am trying to accomplish. I paid them little thought and kept moving forwards. To clarify, you should be open to feedback as that will help you to make progress and refine your product, but you should evaluate the source and intent behind such input. The moment you stop trying to impress others and act out of a need of validation and approval; is the moment you learn that true strength and growth comes from within.

Implementation: Surround yourself with people you trust, you respect, and who will help you to learn and grow. Disregard intentionally harmful criticism and a need for validation, do your best to be your best, and be open minded to who and what you can learn from to assist with this process. Do not let negative people, or circumstances, keep you from getting to where you want to be.

Deeper Dive: You cannot avoid criticism, but you can learn to handle it in a positive and productive way. Check out the article below to do just that.

https://thearisesociety.com/how-to-handle-criticism/

_________________________________________________________________

‌"It is our choices that show what we truly are, far more than our abilities." J.K. Rowling

Interpretation: Life is full of so many different things that are out of our control, however, it is what we choose to do with what we do have control over, that ultimately determines our quality of life. When you choose to continuously seek knowledge and ability, through education, practice, and experience, you are making an investment in yourself that can only help your cause. It is the hard working and resilient individuals that often find success over the naturally gifted. You are not determined by your current abilities and circumstances; you are determined by the decisions you make to change them. Remember that.

Implementation: Your thoughts determine your emotions, and consequently, the actions you ultimately choose to take. The key to changing your life, is changing your thoughts. Learn to think rationally and make sound decisions and choices that are most likely to result in positive change in your life.

Deeper Dive: Check out the article below to see how even the smallest, seemingly insignificant choices, and have a profound effect on your life.

https://www.psychologytoday.com/us/blog/meditation-for-modern-life/202410/the-butterfly-effect-of-choices?msockid=1a66d616c43c66c825eec3d5c594672b

I hope you enjoyed the post. I truly value your feedback and would love to hear in the comments below if you enjoyed the content, and if you have any suggestions for improvement or additional content in the future. Most importantly, take care, God bless, and be well.

Written By: Man with a plan aka Jeffrey Kalinoski

Citations:

Emma. (2018, October 8). 12 Successful People Who Faced Extreme Hardship But Never Gave Up. Fearless Motivation - Motivational Videos & Music. https://www.fearlessmotivation.com/2018/10/08/successful-people-who-faced-extreme-hardships/

Evans, P. (2023, September 15). Choosing the Right Friends: A Key to Good Well-being. BrainWaveTrail.com. https://brainwavetrail.com/importance-of-choosing-good-friends/

Half full, half empty or…? Understanding optimism, pessimism and realism. (2023, August 26). Happiest Health. https://www.happiesthealth.com/articles/mental-health/difference-between-optimism-pessimism-and-realism

Heath, V. (2021, February 10). How to Handle Criticism in a Healthy Way. The Arise Society. https://thearisesociety.com/how-to-handle-criticism/

The Butterfly Effect of Choices. (2024). Psychology Today. https://www.psychologytoday.com/us/blog/meditation-for-modern-life/202410/the-butterfly-effect-of-choices?msockid=1a66d616c43c66c825eec3d5c594672b

Source: A Deep Dive into Some Deep Thoughts

[happybrander-blog]

지금부터라도 계획만 세워놓고 묵혀두었던 생각들을 실행에 옮겨보자. 기회는 늘 있는 것이 아니다. 머릿속에만 있는 아이디어는 쓸모 없다. 아깝게 머릿속에 처박아두지 말고 눈앞에 보였을 때, 떠올린 그 순간 곧바로 붙들어야 한다. 해 본 적 없다고 할 수 없는 것은 아니다. 스스로를 믿고 일을 즐겨보라. 무작정 행동하라. 우직하게 성실히 실행해가다 보면 어느 순간 비범해지는 것이다. 그리고 비범해짐으로써 큰 성취를 얻게 되는 것이다. #책속의한줄 #또라이들의시대 #아이디어력 #비즈니스북읽기 #창의적아이디어 #브랜드청년 #해피브랜더그룹 #읽어양득 #마케팅책읽기 #문샷씽커 #invisible-influencer

[happybrander-blog]

목이 마를 때 물을 찾듯이 브랜드 네임을 개발할 땐 #절실하게 #우직하게 #성실하게 긴 호흡을 갖고 가라. 그래야 사람들의 마음을 흔드는 이름을 만날 수 있다. #네이밍전략 #네이밍해결사 #브랜드네이밍 #브랜드청년 #해피브랜더그룹 #상표개발 #상표출원의뢰 #네이밍의뢰

[happybrander-blog]

책을 읽다가 얼마만에 웃어봤는지 모르겠다. 난 알지도 못하는 배우가 쓴 책인데, 이 친구 정말 괜찮은 사람인가보다. 글도, 글체도, 글격도 좋다. 나는 누군가를 글로 웃겨본 적이 있던가? 반성하게 된다. #쓸만한인간 #배우박정민 #읽다웃다 #읽어양득 #브랜드청년 #해피브랜더그룹

[happybrander-blog]

획기적인 아이디어라는 것은 그리 쉽사리 생겨나지 않는다. 끊임없는 배움과 그 속에서의 깨달음이 켜켜이 쌓일 때 비로소 무릎을 탁 칠 아이디어를 만나게 된다. 당신만의 위대함을 찾아라. 그리고 스스로 자신의 스승이 돼라. 뭔가를 배우기 위해서는 스스로 자신의 엄격한 스승이 되어야 한다. 때론 다른 사람에게서 배울 수도 있지만 진정한 깨달음은 스스로에게서 나온다는 사실을 잊지 마라. #브랜드청년 #한줄생각 #한줄글쓰기 #오늘의생각 #청춘어록 #청년실록 #청년아저씨 #해피브랜더그룹 #브랜더 #브랜드마케터

[wordpress-blaze-243800539]

A Deep Dive into Some Deep Thoughts

A Deep Dive into Some Deep Thoughts

In preparation for sharing this post with you, I read an abundance of powerful quotes, interpreted, researched, and included ways to implement their value into your life, or at least that was my intent. It is my hope that you are able to draw your own interpretations and meaning, and most importantly, apply what serves you to improve your mindset, your circumstances, and the quality of your life.

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” – Thomas A. Edison

Interpretation: It is quite easy to quit once resistance or obstacles present themselves, and move on to another endeavor, to most assuredly repeat the same process. Think about how different your life would be if you gave up when things got hard. If you are blessed with the ability to walk, I can assure you that you did not accomplish that on your first try. You are reading or listening to this post right now, which means you endured the undoubtedly challenging process of learning a language. Sure, you might take for granted talking and walking, but what if you applied the same tenacity to learning and mastering anything you choose to spend your time doing?

Implementation: Go into any experience, with the mindset that you are ready to learn, ready to fail, and most importantly, ready to move forwards and keep trying no matter what you face. Anything less than your best effort, is a squandering of your time, and time is your most valuable resource in life. If you are going to do something, do it well and with a sense of pride, no matter how small or big the task is.

Deeper Dive: Check out the article below to see how individuals like Thomas Edison embodied the power of second chances, and an unquenchable desire to succeed. How different our world would be if Thomas Edison gave up on his ambitions and ideas?

12 Successful People Who Faced Extreme Hardship But Never Gave Up

_‌________________________________________________________________

"It is far better to be alone than in bad company." George Washington

Interpretation: The people you choose to surround yourself with, greatly determine the quality and direction of your life. Choose wisely, and learn when it is best to disengage, and walk your own path. There is a powerful sense of peace that comes with enjoying your own company. Once you are able to do so, you will not seek validation or approval from others, and will appreciate your time with those who actually deserve it.

Implementation: Think about the relationships in your life, especially the ones you have chosen to invest your time and heart into. Do they reciprocate your efforts within the relationship? Do they inspire you to grow? Do they bring peace and comfort into your life? Does the relationship consistently provide a meaningful and mutually positive experience for both sides? Take the time to ask yourself these questions and evaluate who you spend your time with accordingly.

Deeper Dive: Check out the article below for some great insight on navigating friendships and making good, informed choices in your life.

https://brainwavetrail.com/importance-of-choosing-good-friends

_________________________________________________________________

"The pessimist complains about the wind; the optimist expects it to change: the realist adjusts the sails." William Arthur Ward

Interpretation: Think about the last time you complained about something. While spending your time and energy on complaining, did a solution emerge? It is far more likely that clarity came when you decided to stop complaining and began thinking about a solution or reframed your perspective on the situation. The pessimist has a negative, fixed mindset regarding the wind which serves little purpose. The optimist's perspective, although positive, lacks action which will often not get them to where they aspire to be. The realist evaluates the situation, identifies what they can control, and adjusts their actions accordingly.

Implementation: Next time you are faced with a challenge, or uncomfortable situation, remember that wasting your time and thoughts on playing victim, or complaining about the circumstances, will not get you very far. Instead, believe there is a solution that you simply have not found yet, and focus on your energy on determining a first, logical, step you can take to improve your situation.

Deeper Dive: Check out the article below for interesting insight on pessimism, optimism, realism, and the importance of a balanced mindset in life.

https://www.happiesthealth.com/articles/mental-health/difference-between-optimism-pessimism-and-realism

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‌"Don't be distracted by criticism. Remember, the only taste of success some people get is to take a bite out of you." Zig Zagler

Interpretation: Do not let other people's opinions of you determine your sense of personal value or impede your path to success. As part of my journey to becoming a life coach, I have posted my work on social media, knowing that I am opening myself up to potential criticism. Unsurprisingly, I have received some negative comments that provide no value or constructive feedback, and were written to just take away from what I am trying to accomplish. I paid them little thought and kept moving forwards. To clarify, you should be open to feedback as that will help you to make progress and refine your product, but you should evaluate the source and intent behind such input. The moment you stop trying to impress others and act out of a need of validation and approval; is the moment you learn that true strength and growth comes from within.

Implementation: Surround yourself with people you trust, you respect, and who will help you to learn and grow. Disregard intentionally harmful criticism and a need for validation, do your best to be your best, and be open minded to who and what you can learn from to assist with this process. Do not let negative people, or circumstances, keep you from getting to where you want to be.

Deeper Dive: You cannot avoid criticism, but you can learn to handle it in a positive and productive way. Check out the article below to do just that.

https://thearisesociety.com/how-to-handle-criticism/

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‌"It is our choices that show what we truly are, far more than our abilities." J.K. Rowling

Interpretation: Life is full of so many different things that are out of our control, however, it is what we choose to do with what we do have control over, that ultimately determines our quality of life. When you choose to continuously seek knowledge and ability, through education, practice, and experience, you are making an investment in yourself that can only help your cause. It is the hard working and resilient individuals that often find success over the naturally gifted. You are not determined by your current abilities and circumstances; you are determined by the decisions you make to change them. Remember that.

Implementation: Your thoughts determine your emotions, and consequently, the actions you ultimately choose to take. The key to changing your life, is changing your thoughts. Learn to think rationally and make sound decisions and choices that are most likely to result in positive change in your life.

Deeper Dive: Check out the article below to see how even the smallest, seemingly insignificant choices, and have a profound effect on your life.

https://www.psychologytoday.com/us/blog/meditation-for-modern-life/202410/the-butterfly-effect-of-choices?msockid=1a66d616c43c66c825eec3d5c594672b

I hope you enjoyed the post. I truly value your feedback and would love to hear in the comments below if you enjoyed the content, and if you have any suggestions for improvement or additional content in the future. Most importantly, take care, God bless, and be well.

Written By: Man with a plan aka Jeffrey Kalinoski

Citations:

Emma. (2018, October 8). 12 Successful People Who Faced Extreme Hardship But Never Gave Up. Fearless Motivation - Motivational Videos & Music. https://www.fearlessmotivation.com/2018/10/08/successful-people-who-faced-extreme-hardships/

Evans, P. (2023, September 15). Choosing the Right Friends: A Key to Good Well-being. BrainWaveTrail.com. https://brainwavetrail.com/importance-of-choosing-good-friends/

Half full, half empty or…? Understanding optimism, pessimism and realism. (2023, August 26). Happiest Health. https://www.happiesthealth.com/articles/mental-health/difference-between-optimism-pessimism-and-realism

Heath, V. (2021, February 10). How to Handle Criticism in a Healthy Way. The Arise Society. https://thearisesociety.com/how-to-handle-criticism/

The Butterfly Effect of Choices. (2024). Psychology Today. https://www.psychologytoday.com/us/blog/meditation-for-modern-life/202410/the-butterfly-effect-of-choices?msockid=1a66d616c43c66c825eec3d5c594672b

Source: A Deep Dive into Some Deep Thoughts

[happybrander-blog]

처음 만나는 듯이 아주 낯선 얼굴로 오늘을 살아야 한다. 그 오늘이 쌓여 인생이 되는 것이다. #오늘안녕하신가 #브랜드청년 #청년정신 #해피브랜더그룹 #한줄글쓰기 #인생예찬 #꼰대소리 #쉰소리 #지금지족 #지금이다 #오늘이다

[happybrander-blog]

브랜딩은 사랑이다. 그래서 고객에 대한 진심이 없는 브랜드는 브랜드가 아니라 그냥 이름만 있는 상품에 불과하다. 브랜드를 만들고 싶다면 먼저 고객을 향한 마음을 열어라. #브랜드청년 #브랜드상담소 #네이밍해결사 #해피브랜더그룹 #브랜드마케터