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lalsingh228-blog · 1 year ago

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Animal Study Workflow Software Market Sets the Table for Continued Growth

Global Animal Study Workflow Software Market Report from AMA Research highlights deep analysis on market characteristics, sizing, estimates and growth by segmentation, regional breakdowns & country along with competitive landscape, player’s market shares, and strategies that are key in the market. The exploration provides a 360° view and insights, highlighting major outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions to improved profitability. In addition, the study helps venture or private players in understanding the companies in more detail to make better informed decisions. Major Players in This Report Include, ThernoFisher Scientific (United States), Virtual Chemistry, Inc. (United States), Labcat (United States), Instem Group (United States), Biopticon (United States), IDBS (United Kingdom), PDS (United States), VEEVA (United States), Medrio (United States), Dotmatics (United Kingdom). Free Sample Report + All Related Graphs & Charts @: https://www.advancemarketanalytics.com/sample-report/187168-global-animal-study-workflow-software--market Animal Study Workflow Software is a software used for the animal behaviour and animal welfare analysis. It also includes complicated facility management and health record management processes. The software is the Key Solutions for animal research modules simplify and streamline these processes for investigators, LARS staff, and veterinarians, enabling better research at lower costs. Market Drivers

Rising Demand for Animal Study Workflow Software

Increases research study on Animals for animal welfare analysis

Market Trend

Technological Advancement Across the gloge

Opportunities

Increasing Spending on Animals and rapid research on animals

Challenges

Less awareness about animal workflow management

Enquire for customization in Report @: https://www.advancemarketanalytics.com/enquiry-before-buy/187168-global-animal-study-workflow-software--market In this research study, the prime factors that are impelling the growth of the Global Animal Study Workflow Software market report have been studied thoroughly in a bid to estimate the overall value and the size of this market by the end of the forecast period. The impact of the driving forces, limitations, challenges, and opportunities has been examined extensively. The key trends that manage the interest of the customers have also been interpreted accurately for the benefit of the readers. The Animal Study Workflow Software market study is being classified by Type (On-premise, Cloud based), Application (Pharmaceutical companies, Academic institutions, Clinical research organizations, Biotechnology companies) The report concludes with in-depth details on the business operations and financial structure of leading vendors in the Global Animal Study Workflow Software market report, Overview of Key trends in the past and present are in reports that are reported to be beneficial for companies looking for venture businesses in this market. Information about the various marketing channels and well-known distributors in this market was also provided here. This study serves as a rich guide for established players and new players in this market. Get Reasonable Discount on This Premium Report @ https://www.advancemarketanalytics.com/request-discount/187168-global-animal-study-workflow-software--market Extracts from Table of Contents Animal Study Workflow Software Market Research Report Chapter 1 Animal Study Workflow Software Market Overview Chapter 2 Global Economic Impact on Industry Chapter 3 Global Market Competition by Manufacturers Chapter 4 Global Revenue (Value, Volume*) by Region Chapter 5 Global Supplies (Production), Consumption, Export, Import by Regions Chapter 6 Global Revenue (Value, Volume*), Price* Trend by Type Chapter 7 Global Market Analysis by Application ………………….continued This report also analyzes the regulatory framework of the Global Markets Animal Study Workflow Software Market Report to inform stakeholders about the various norms, regulations, this can have an impact. It also collects in-depth information from the detailed primary and secondary research techniques analyzed using the most efficient analysis tools. Based on the statistics gained from this systematic study, market research provides estimates for market participants and readers. Contact US : Craig Francis (PR & Marketing Manager) AMA Research & Media LLP Unit No. 429, Parsonage Road Edison, NJ New Jersey USA – 08837 Phone: +1 201 565 3262, +44 161 818 8166 [email protected]

#Global Animal Study Workflow Software Market #Animal Study Workflow Software Market Demand #Animal Study Workflow Software Market Trends #Animal Study Workflow Software Market Analysis #Animal Study Workflow Software Market Growth #Animal Study Workflow Software Market Share #Animal Study Workflow Software Market Forecast #Animal Study Workflow Software Market Challenges

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brocoffeeengineer · 3 days ago

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Beginner’s Guide to Animation: Start from Zero and Create Like a Pro

There’s something magical about animation. It can transform simple lines and colors into compelling characters, emotions, and entire worlds. And the best part? You don’t need to be a professional artist or tech wizard to enter the field. In fact, many successful animators today began with nothing more than a fascination for moving images and a willingness to learn. So, if you’re starting from zero, don’t worry—this is your roadmap to begin your animation journey with confidence.

Begin by Understanding What Animation Really Involves

Before jumping into tools or tutorials, it’s important to grasp what animation actually entails. Animation isn't just drawing cartoons—it’s the art of movement, emotion, and timing. It's used in movies, video games, marketing, education, mobile apps, and even UI design.

From traditional hand-drawn styles to computer-generated visuals, the field includes multiple approaches like 2D animation, 3D modeling, stop-motion, and motion graphics. What ties them all together is storytelling—animation at its core is about communicating ideas through motion.

Getting Comfortable with Animation Concepts

You don’t need to master drawing to become an animator. What you really need is an understanding of how things move and behave. Start by studying real-life motion—how people walk, how a ball bounces, how fabric flows in the wind. Observing life closely helps build the animator’s eye.

Alongside this, you’ll encounter the 12 principles of animation. These time-tested rules—like squash and stretch, anticipation, timing, and exaggeration—are essential. Every beginner should spend time learning and experimenting with these concepts, no matter the software or style they aim to pursue.

Start with Simple Software and Hands-On Practice

It’s tempting to dive straight into advanced tools, but that can lead to confusion and burnout. Beginners should start with beginner-friendly animation programs like Pencil2D, Krita, or Adobe Animate. These tools help you focus on timing and movement without being bogged down by 3D complexities.

When you’re ready, you can graduate to platforms like Blender for 3D animation, which is free and used by professionals worldwide. But in the beginning, less is more. Your priority should be creating short animations that help you apply core principles—like bouncing balls, walk cycles, or facial expressions.

The learning curve may feel steep at times, but consistency is key. You’ll be amazed at the progress you can make with just 30 minutes of daily practice.

Learn from Real Animators and Communities

Animation is one of those fields where mentorship—even informal—can make a huge difference. Fortunately, you don’t have to go it alone. The internet is rich with tutorials, courses, and community forums where animators of all levels share their insights.

Following professionals on platforms like YouTube or Instagram can expose you to real workflows. Creators often break down their process, show timelapses, and offer critiques. Sites like ArtStation, Behance, and Reddit threads like r/animation can also serve as a source of feedback and inspiration.

In cities like Bengaluru, where the digital and creative industries are expanding rapidly, animation communities and workshops have become quite accessible. If you’re looking for formal instruction, enrolling in an Animation course in Bengaluru could give you access to mentors, internships, and networking that fast-tracks your learning curve.

Build a Portfolio from Day One

Even when you’re just starting out, think like a creator. Save every mini project—no matter how basic—and slowly build a portfolio that reflects your progress. You don’t need flashy visuals to get noticed; what matters is your understanding of motion and timing.

A simple bouncing ball or a looping animation can demonstrate that you’ve grasped key concepts. Over time, aim for short character animations, facial expressions, or storytelling scenes. These can be used for freelance pitches, internships, or even just sharing on social media to grow your presence.

Don’t wait to become “good enough.” Share your work early and often—it’s the best way to get feedback and grow.

Keep Up With Industry Trends

The animation industry isn’t standing still. From feature films to mobile games, demand for animation is evolving—and fast. In recent months, global streaming platforms like Netflix and Disney+ have ramped up investments in animated content, with particular focus on international stories and culturally rich narratives.

Interestingly, ed-tech platforms are also driving demand for animated learning content in India. Explainer videos, storytelling modules, and gamified apps all rely on smooth, engaging animation. This has led to a surge in job openings not just in media companies but also in startups, SaaS firms, and marketing agencies.

In India, Bengaluru stands out as one of the fastest-growing hubs for digital and creative industries. The city’s ecosystem—rich in tech startups and multimedia agencies—has made animation a sought-after skill. This is particularly true for those trained in 2D and motion design, which are widely used in digital advertising and e-learning products.

Stay Inspired and Trust the Process

Animation is a long game. It’s a craft that rewards patience, experimentation, and a keen eye for detail. You might not get the perfect character rig or walk cycle on your first try—or even your tenth. But each attempt brings you closer to understanding how visual storytelling works.

Set small goals. Create five-second animations before trying full scenes. Watch your favorite animated films and break them down shot by shot. Most importantly, remind yourself that every animator you admire once started where you are—curious and completely new.

Conclusion: Your First Step Is the Most Powerful

Animation is one of the most inclusive creative fields for beginners. Whether you’re a student, a working professional exploring a new hobby, or someone looking to pivot careers, there’s space for you here. The key is to start, stay curious, and stay consistent.

As the animation industry grows across India, Bengaluru in particular has become a destination for learners and creators alike. Opting for a 2D animation course bengaluru can help you bridge the gap between foundational skills and real-world application, especially in a city where storytelling meets technology every day.

So if you’ve ever watched an animated scene and thought, “I wish I could do that,” this is your sign to begin. You don’t need years of art school or expensive gear. You just need curiosity—and a single frame to start.

#animation course #2d animation course #vfx course

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shabdproductionhouse · 3 months ago

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Video Editing in Delhi NCR India | Shabd Produciton House

Shabd Production House, a leading video editing company in Delhi NCR, specializes in storytelling and cinematic brilliance. With a focus on corporate films, social media reels, and full-fledged documentary productions, the company transforms raw footage into compelling narratives that captivate audiences and elevate brands, making it a leading player in the competitive media production industry.

Who We Are

Shabd Production House, a Delhi NCR-based video editing company, aims to bridge the gap between imagination and reality. With a team of skilled editors, animators, and storytellers, they create visually stunning and emotionally resonant content, transforming ideas into lasting masterpieces.

Shabd caters to diverse clients, including small businesses, influencers, and filmmakers, offering tailored solutions that prioritize every frame and edit, believing every edit tells a story.

What Sets Us Apart

Shabd Production House stands out in the video production market due to its unique blend of creativity, technical expertise, and client-centricity, making it the preferred editing company in Delhi NCR.

Unmatched Editing Precision

Our team uses advanced software like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve to create seamless transitions, vibrant color grading, and flawless sound design, enhancing the essence of your footage.

Tailored Solutions for Every Industry

We offer a wide range of services, including corporate videos, ad films, and wedding montage, catering to industries such as tech, real estate, fashion, and entertainment, ensuring a seamless and impactful experience.

End-to-End Services

Shabd Production House provides comprehensive post-production services, including motion graphics, VFX, 2D/3D animation, and audio mastering, from concept to final cut.

Affordable Excellence

We offer premium video editing services at competitive rates, ensuring professional-grade content is accessible to businesses of all sizes without compromising quality.

Timely Delivery, Every Time

Our streamlined workflows and dedicated project managers ensure timely completion of projects in the fast-paced digital media world, without

Our Services

Shabd Production House provides a diverse range of video editing and production services tailored to the ever-evolving market demands.

Corporate Video Editing: Create polished films that effectively communicate your brand’s vision and values by transforming raw footage into visually appealing content.

Ad Film Post-Production: The task involves creating visually stunning commercials that are visually engaging and attention-grabbing.

Social Media Content: Create short, captivating videos that are specifically designed for popular social media platforms such as Instagram, YouTube, and LinkedIn.

Documentary Editing: The individual skillfully creates captivating narratives with meticulous attention to pacing and emotion.

Event Highlight Reels: Experience the magic of your events with beautifully edited montages.

Animation & VFX: Enhance your videos’ visual appeal with custom animations and effects that add a layer of creativity.

Why Video Editing Matters in Today’s World

Video has become the most effective medium for communication in the digital age, with studies showing viewers retain 95% of a message in video compared to 10% in text. Well-edited videos boost engagement, drive conversions, and build trust, while individuals preserve memories and share stories.

Shabd Production House focuses on crafting compelling stories for your audience, ensuring your message stands out in a competitive digital landscape.

Serving Delhi NCR and Beyond

Shabd Production House, situated in Delhi’s NCR region, offers services to clients in Noida, Gurgaon, Faridabad, and the National Capital Region. With a strong presence in India’s business and cultural hub, they stay ahead of trends and deliver market-driven content. They also serve clients nationwide and internationally, bringing their signature touch to projects.

Client Success Stories

Shabd Production House has a proven track record of transforming visions into victories, working with startups, established brands, and creative individuals. Their portfolio includes successful projects such as tech startup explainer videos and viral luxury brand ad films.

A Delhi-based real estate firm praised our work, stating that our cinematic showcase of properties, created from raw footage, impressed clients and set us apart from competitors.

Let’s Create Something Extraordinary

Shabd Production House offers video content services to elevate ideas for product launches, service promotions, or storytelling. Their team is equipped to deliver exceptional results. Contact them for a consultation and start crafting your next big hit.

For more information contact us

Phone no.+91 8840231884

Email us: [email protected]

Website: https://shabdproduction.com/video-editing-in-delhi/

#delhi #videoeditingdelhi #videoeditingindelhi #videoeditingcompanyindelhi #delhivideoediting #videoediitngagenycindelhi #videoediitngcompanyindelhi #delhivideoeditingcompany #delhivideoeditingagency

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markettrend24 · 3 years ago

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Animal Study Workflow Software Market 2022 Key Trends, Top key Players in Globe, Benefits, and Opportunities till 2030

Animal Study Workflow Software Market Animal Study Workflow Software Market Size and Outlook 2028 report provides detailed insight into aspects of controlling and enhancing market growth by correct way. The research report provides thorough information on market share analysis, market size, consumer volume, key market sectors, diverse regions, key market participants and industry / business…

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#Animal Study Workflow Software #Animal Study Workflow Software Forecast #Animal Study Workflow Software Industry #Animal Study Workflow Software Market #Animal Study Workflow Software Price #Animal Study Workflow Software Share

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designlabpune · 3 years ago

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Best Prototyping Tools for UI/UX Designers

Prototyping, which is an important part of the user experience and user interface design process, allows us to test ideas before they are completely developed, resulting in a better user experience. Designers can develop either a high-fidelity or low-fidelity prototype, depending on its intended use, which allows them to test a feature, application, or website before releasing it to the general public.

Best Prototyping Tools for UI/UX Designers

Because of the multiple prototype tools that are accessible to designers, there is no shortage of ways to demonstrate your idea to others. But which one is the most suitable for your workflow, your team, and your product in particular? These are the top tools for UX/UI designers to use in order to construct the optimal interactive model for your design concept or product concept.

Adobe XD

When it comes to UX/UI designers, Adobe XD is one of the most popular tools since it is an all-in-one prototyping platform that can be used for wireframe creation as well as immersive prototype creation for website designs, sports, smartphone applications, voice interfaces, and more. The ability to collaborate in real-time across platforms while receiving useful comments and feedback from clients is a significant advantage.

Sketch

Sketch is one of the greatest programs available today for creating all types of user interfaces, including mobile, web, and code assistance, which is why millions of programmers all around the globe rely on it to develop their interfaces.

Sketch facilitates a fluid production process, allowing designers to create high-quality designs with ease. Think of it as a more advanced and well-supported variation of the popular software Figma (albeit it is only accessible on iOS).

Figma

Figma is a drag-and-drop editor that makes it simple to generate wireframes and working prototypes for any project. It also offers a lot of immersive components that may be used to animate prototypes.

The majority of designers are already familiar with this well-known web-based user interface design tool. While Figma is best known as a user interface design program, it also includes software for fast prototyping. An additional feature is the availability of plugins such as Figmotion and Auto flow, in addition to the Arc Tool and Vector Networks programs.

Webflow

Webflow is becoming increasingly popular because it allows developers to work more quickly by delivering clean, semantic code and designs, which speeds up their work. For designing zero-coding sensitive websites, this tool is a well-known prototype approach that has been used for years.

With its pre-built features, designers can quickly and easily build high-fidelity designs that Webflow can convert to a fully functional website for production. Or, to put it another way, Webflow enables you to prototype while simultaneously developing a live website.

Axure RP (Rapid Prototyping)

Axure RP combines prototype capabilities with SVG import, Sketch and Adobe XD integration, and other features. From Adobe XD, you can quickly and simply share Axure RP prototypes and artboards with others.

You can also gather feedback at the top of your screens. While transforming static photos into dynamic Axure Cloud prototypes, the interface allows you to study the layout, get CSS snippets, and download components from the server. Axure RP also makes it easier to provide thorough documentation, automate redlining, and improve handoff to developers without the requirement for coding skills.

Mockplus

Mockplus is another piece of software that is designed with prototyping in mind and is excellent for cross-team cooperation. In addition, Mockplus, one of the fastest-growing prototype tools on the market, provides for rapid design and revisions to that design as needed.

While designers are organizing their processes, developers are gathering snippets of code to use in their projects. All of this contributes to a far more simplified project collaboration process.

Mockplus provides plugins for Axure, Sketch, Adobe Photoshop, Figma, and Adobe XD, allowing you to prototype any project from a variety of platforms and applications. Mock PlusCloud also features desktop programs for Windows and Mac, as well as mobile applications for iOS and Android. All projects are synchronized to the Mock PlusCloud, so collaboration isn't restricted to those who use the same operating system as you are.

Claritee

A powerful visual wireframing tool, Claritee allows you to convert your ideas into visually appealing designs that can be shared and worked on collaboratively with your team in real-time. The tool is rather simple to use for designers and project managers, as well as for marketers and anybody else in your team who wants to offer feedback on the project.

InVision

InVision is another online application that is mostly concerned with architecture. It includes all of the materials you'll need to make the transition from wireframing to user interface design. InVision also has useful tools for integrating cooperation and prototyping quickly and efficiently.

InVision, like some of the other tools described above, allows designers to make real-time design changes and get immediate input from teams, while also helping them to manage their workflow.

Framer

In addition to its flexibility, Framer is well-known for its immersive UI, effective layouts, and easy templates. Due to the fact that it is a code-based prototyping platform that makes use of CoffeeScript to construct prototypes, it goes beyond the usual drag-and-drop nature of designer dynamics.

One disadvantage of this program is that the interface and workflow might be unnecessarily sophisticated, forcing developers and designers to put in a significant amount of effort to become familiar with the software.

The Origami Studio

Origami Studio is a desktop program for the Mac operating system that was developed and is now in use by Facebook. The mobile app version of the program is also available, which allows you to view your prototypes on a real device.

This prototype tool was first introduced by Facebook in 2013. Initially, it worked with Quartz Composer, but that element of the Xcode environment wasn't the most efficient for prototype purposes. As a result, Facebook launched Origami Studio last year.

The tool is, for all means and purposes, a reincarnation of their earlier prototype tool that operates within their own environment. The relocation has significantly improved the platform's speed, but it is still only available to Mac users, which is sad.

Visit DesignLab Today for Best UI/ UX Designs

The learning curve, amount of fidelity, and (maybe most significantly) how these tools will operate for your complete team should all be considered when deciding which application to utilize for your next project. Generally speaking, the more comfortable and easy-to-use a tool is, the more time you'll have to communicate and develop with your team. Visit DesignLab to know more about UI/UX and prototyping services.

#ui ux designs #designlab #designing #development

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bhandvalkar94 · 4 years ago

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Global Artificial Intelligence (AI) In Genomics Market Size Trends, Regional Segmentation, Growth Factor and Forecast from 2021 to 2030.

The report titled as Artificial Intelligence (AI) In Genomics Market Size has been recently added by Absolute Markets Insights which provide readers with a stronger and effective business outlook. The data also presents penetrative insights into several industry attributes such as trends, policies, and clients operating in widespread industrial regions. The qualitative and quantitative analysis techniques have also been used by analysts to provide an accurate overview of global business owners and industry trends. Among other salient features of the report, the study also incorporates client’s demands as well as insinuates future progress of the market across global regions.

The analysts have distributed the global Artificial Intelligence (AI) In Genomics Market Size into several regions such as North America, Latin America, Asia-Pacific, Africa, and India for a detailed market study. The financial aspects of the business are also meticulously studied referring to several attributes such as price, profit margins and sales by regions during the forecast period (2021-2030).

Browse the Full Information of this report: https://www.absolutemarketsinsights.com/reports/Artificial-Intelligence-AI-in-Genomics-Market-2021---2029-896

The report also includes information on significant market players in order to deliver penetrative insights into the businesses with regards to successful strategies of top-notch companies. Moreover, the report offers comprehensive information of several traders by presenting accurate facts and figures of market shares. The research study further also highlights the present competitive scenario of the global Artificial Intelligence (AI) In Genomics Market Size and centers on some crucial issues faced by various stakeholders.

IBM (US), Microsoft (US), NVIDIA Corporation (US), Deep Genomics (Canada), BenevolentAI (UK), Fabric Genomics Inc. (US), Verge Genomics (US), Freenome Holdings, Inc. (US), MolecularMatch Inc. (US), Cambridge Cancer Genomics (UK), SOPHiA GENETICS (US), Data4Cure Inc. (US), PrecisionLife Ltd (UK), Genoox Ltd. (US), Lifebit (UK), Diploid (Belgium), FDNA Inc. (US), DNAnexus Inc. (US), Empiric Logic (Ireland), and Engine Biosciences Pte. Ltd. (US)

Segmentation of Artificial Intelligence (AI) In Genomics Market Size:

AI in genomics Market, by Offering

· Software

· Services

AI in genomics Market, by Technology

· Machine Learning

· Deep Learning

· Supervised Learning

· Reinforcement Learning

· Unsupervised Learning

· Other Machine LearningnTechnologies

· Other Technologies

AI in genomics Market, by Functionality

· Genome Sequencing

· Gene Editing

· Clinical Workflows

· Predictive Genetic Testing & Preventive Medicine

AI in genomics Market, by Application

· Diagnostics

· Drug Discovery & Development

· Precision Medicine

· Agriculture & animal Research

· Other Applications

AI in genomics Market, by end user

· Pharmaceutical & Biotech Companies

· Healthcare Providers

· Research Centers, Academic Institutes, &

· Government Organizations

· Other End Users

By Region

North America

Europe

Asia Pacific

Middle East & Africa

Latin America

Company: Absolute Markets Insights Email id: [email protected] Phone: +91-740-024-2424 Contact Name: Shreyas Tanna The Work Lab,Model Colony, Shivajinagar, Pune, MH, 411016 Website: https://www.absolutemarketsinsights.com/

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wegamersclub · 4 years ago

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apple newsroom

The most advanced pro camera system ever on iPhone; Super Retina XDR display with ProMotion; a massive leap in battery life; A15 Bionic, the fastest chip in a smartphone; an advanced 5G experience; and so much more

CUPERTINO, CALIFORNIA - Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.

“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience. The Most Advanced Cameras Ever on iPhone With new sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilization (OIS) — unique to iPhone — is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not. The new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper. The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software also unlock something never before possible on iPhone: macro photography. Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.

picture from apple newsroom

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera, and with Smart HDR 4, users can expect improved color, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

A Massive Leap in Smartphone Video

Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro,1 making the lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.

iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes,2 an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression. This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.

A15 Bionic with 5-core GPU for Best-in-Class Performance

A15 Bionic in the iPhone 13 Pro lineup is even more advanced, offering impressive power and efficiency, and driving the incredible new display, camera, and video features never before possible on iPhone. With 5-nanometer technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features. The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. And major advancements to the next-generation ISP provide improved noise reduction and tone mapping.

Super Retina XDR with ProMotion: A Brighter, More Responsive Display

iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced display ever on iPhone, Super Retina XDR with ProMotion, supporting an adaptive refresh rate from 10Hz to 120Hz, for fast frame rates when users need it and preserving battery life when they don’t. Offered in both 6.1-inch and 6.7-inch sizes,4 the intelligent new display leverages a more efficient OLED panel, new display engine of A15 Bionic, faster GPU performance, always-on touch coprocessor, and is custom designed to operate with iOS 15, making gestures, animations, and activities like gameplay feel faster and more responsive. This is the brightest display ever on iPhone with up to 25 percent higher max outdoor brightness, at 1000 nits, so users will experience amazing resolution, color, and contrast whether casually scrolling through the web or watching HDR videos.

Redesigned Inside and Out, Durable Design, and a Huge Leap for Battery Life

The all-new Pro lineup features a premium flat-edge design, crafted with exceptional materials, including the surgical-grade stainless steel band, with an elegant finish that is resistant to abrasion and corrosion, and a textured matte glass back. Both models are available in four striking colors including the all-new sierra blue, created using multiple layers of nanometer-scale metallic ceramics applied across the surface for a stunning and durable finish. iPhone 13 Pro and iPhone 13 Pro Max are protected by the Ceramic Shield front cover, exclusive to iPhone and tougher than any smartphone glass, offering amazing durability and drop performance. With a 20 percent smaller area to house the TrueDepth camera system, both models feature more viewing area on the display, while still packing in innovative technologies like Face ID, the most secure facial authentication in a smartphone. The rear camera system introduces a new design with beautiful stainless steel trim surrounding each sapphire crystal lens, and the Pro lineup is designed to protect against spills from common liquids with an industry-leading IP68 rating for water resistance.5

On the inside, A15 Bionic, more power-efficient components, a larger battery, and power optimizations made possible by the tight integration of hardware and software enable amazing all-day battery life6 for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever in an iPhone. iPhone 13 Pro will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.

5G Experiences in More Places

The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customized hardware design in the iPhone 13 Pro lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance.7 By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more. With iOS 15, SharePlay8 on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.

Featuring iOS 15

iOS 15 enhances the iPhone experience with new ways to stay connected, and powerful features that help users focus, explore, and do more with on-device intelligence. FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information.9

iPhone and the Environment

iPhone 13 Pro and iPhone 13 Pro Max are designed to minimize their impact on the environment, including the use of 100 percent recycled rare earth elements in magnets like those used in MagSafe, 100 percent recycled tin in the solder of the main logic board and, for the first time, in the solder of the battery management unit. Both models also introduce 100 percent recycled gold on the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding 600 metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by 2025.

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.

Pricing and Availability

iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.

Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.

Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.

Customers can get iPhone 13 Pro for $41.62 (US) a month for 24 months or $999 (US) before trade-in, and iPhone 13 Pro Max for $45.79 (US) a month for 24 months or $1,099 (US) before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations.10

iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorized Resellers and select carriers.

Customers in the US can get ready for iPhone 13 Pro and iPhone 13 Pro Max pre-orders until 9 p.m. PDT on Thursday, September 16, by visiting apple.com/store or using the Apple Store app. They can choose to pay monthly or in full, add a trade-in credit toward their new product, or upgrade through the iPhone Upgrade Program.

iOS 15 will be available as a free software update Monday, September 20.

The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.

Customers can save up to $1,000 (US) on iPhone 13 Pro and iPhone 13 Pro Max with trade-in directly from the Apple Store online or at an Apple Store when they activate it with select US carriers. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-iphone/carrier-offers.

Apple provides customers with a number of services in store and online that make its retail experience uniquely Apple. With personalized support and advice from Apple Specialists, convenient delivery and pickup options, free engraving, and special ways to save with carrier offers and great trade-in values, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.

ALL THE INFORMATION FROM APPLE NEWSROOM

Low-light photo of a woman taken on iPhone 13 Pro’s Wide camera

#Blog #Gaming Phone #Iphone13

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genuinereport · 4 years ago

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3D Imaging Market Size, Regional Trends and Opportunities, Revenue Analysis, For 2020–2027

The Global 3D Imaging Market report gives a comprehensive overview of the 3D Imaging market scenario to present accurate forecasts of the upcoming years with special focus on the competitive landscape, market segmentation, current and emerging trends, and strategic recommendations to help readers gain a robust footing in the market to 2027. The report also focuses on the comprehensive analysis of the competitive landscape along with descriptive company profiles, market share, product portfolio, financial standings, market reach, global position, and strategic business expansion plans.

The report is furnished with the latest market scenario pertaining to the COVID-19 pandemic and its after-effects on the 3D Imaging industry and the key segments. The pandemic has disrupted the workflow of the industry and created financial difficulties. The report assesses the complete impact of the pandemic on the market and offers key insights into the market scenario along with trends and demands disruptions. The report also offers an outlook on the market scenario in the forecast timeline.

Get a sample of the report @ https://reportsanddata.com/sample-enquiry-form/1069

Some of the players profiled in the report are: Konica Minolta (Japan), Google, Inc. (US), Lockheed Martin (US), Able Software (US), Panasonic (Japan), Agilent Technologies (US), GE Healthcare (US), Philips Healthcare (US), and Tom Tec Imaging solutions (Germany).

The Global 3D Imaging Market is segmented as follows:

Segmentation by Product Type:

· 3D supported Smartphones

· 3D Cameras

· Sonography

Segmentation by Application/End-user:

· Layout & Animation

· Modelling

· Rendering

· Scanning

Market Segmentation by Regions:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Request a discount on the report @ https://reportsanddata.com/discount-enquiry-form/1069

Key Point Summary of the Report: The global 3D Imaging market research report is an investigative study offering key insights into the latest growth trends, developments, technological and product advancements, and the research and development scenario. The report also covers the market aspects that directly influence the growth of the market. These features include strategies undertaken by the prominent players, their expansion tactics, and the product portfolios of the companies, and micro and macro-economic factors.

The study also analyses the crucial market aspects, including R&D, product launches and brand promotions, mergers and acquisitions, collaborations, joint ventures, and the growth pattern on both regional and global levels. The report offers an in-depth evaluation of factors such as cost, capacity, rates of production and consumption, gross revenue, profit margin, demand and supply ratio, import/export, market share, market size, and market trends.

The Global 3D Imaging Market includes relevant and verified information relating to the overall market, key players, and their market position and financial standing. The report utilizes advanced analytical tools such as SWOT analysis, Porter’s Five Forces Analysis, investment return analysis, and feasibility analysis to offer a comprehensive view of the market position of the major players of the industry.

To know more about the report, visit @ https://reportsanddata.com/report-detail/3d-imaging-market

To summarize everything stated above, the report offers key insights into the 3D Imaging market to allow the reader to gain a complete understanding of the Global 3D Imaging Market through accurate estimations, a panoramic view of the market scenario, competitive landscape, factors influencing the growth of the market, driving factors, restraints, regulatory framework, growth prospects and opportunities, and factors propelling the market forward. The research study offers an in-depth view of the industry to offer a competitive edge to the reader and help them in formulating beneficial investment plans. The report provides a comprehensive overview of the market with facts relating to the past, present, and future of the Global 3D Imaging Market.

Related Reports:

Endocrine Testing Market

Active Cosmetic Ingredients Market

Migraine Drugs Market

Thank you for reading the report. The report can be customized as per the requirements of the clients. For further information or queries about customization options, please reach out to us, and we will offer you the report best suited for your needs.

#3D Imaging Market 3D Imaging Market demand 3D Imaging Industry 3D Imaging Market size 3D Imaging Market share 3D Imaging Market trend 3D Ima

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jesse-pinkman123 · 4 years ago

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Genomics Market Size, Share, Outlook, and Opportunity Analysis, 2019– 2027

Genomics Market by Product Type (Consumables, Software, and Others), by Technology (PCR, Microarray, Next Gene Sequencing, Nucleic Acid Extraction and Purification, and Others), by Application (Diagnostics, Drug Discovery and Development, Precision Medicine, Agriculture & Animal Research, and Others), by End Users (Academic and Research Institute, Pharmaceutical & Biotechnology Companies, Hospital and Clinics, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2019 – 2026

Genomics is the study of human genes and chromosomes. It focuses on structure, function, evolution, mapping, and editing of genomes. Genome is the genetic material of organism, which includes the Deoxyribonucleic acid (DNA). DNA consists the information needed to build the whole human body. Human genome consists of 23 pairs of chromosomes and 24000 genes. This study is divided into various types such as structural genomics, functional genomics, and comparative genomics.

Global Genomics Market Drivers

Increasing new product launches is expected to drive the global genomics market growth. For instance, in January 2019, Contextual Genomics launched two molecular hotspot assays (Liquid Biopsy Test and updated Solid Tumor Panel) for the detection of genomic mutations in blood and solid tumors.

* The sample copy includes: Report Summary, Table of Contents, Segmentation, Competitive Landscape, Report Structure, Methodology.

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Furthermore, in May 2015, Rosetta Genomics Ltd. launched OncoGxOne. It is Next Generation Sequencing (NGS) test that profiles tumors for targeted therapy selection and chemotherapeutic tolerance.

Moreover, in September 2018, Zenome launched the first decentralized genomic internet software, which is expected to increase possibilities of safe storage of large amount of genetic data. The main advantage of decentralized genomic internet software is that the degree of security is much higher.

Global Genomics Market Restraints

Lack of qualified and trained professionals in genomics study is a major challenge for the global genomics market growth. For instance, in January 2019, according to express healthcare report, genomics study needs highly qualified and trained professionals to optimize lab workflows and run it efficiently.

Global Genomics Market Regional Analysis

Browse Research Report: https://www.coherentmarketinsights.com/ongoing-insight/genomics-market-2660

This approach includes the CE-IVD marked library preparation and analysis software. This software enables fast, highly accurate, cost-effective, and non-invasive parenteral testing (NIPT).

Furthermore, Asia Pacific is also projected to witness significant growth in the global genomics market during the forecast period, owing to increasing collaboration activities by key players. For instance, in January 2018, 10X Genomics, Inc. collaborated with the Berry Genomics Co. Ltd. Under this collaboration, 10x Genomics, Inc. focuses on development of approaches for next generation non-invasive prenatal testing (NIPT) and developing and offering new services for Berry Genomics Co. Ltd.

Key players operating in the global genomics market include Thermo Fisher Scientific, Inc., Agilent Technologies, Bio-Rad Laboratories, Inc., Illumina, Inc., Pacific Biosciences, Oxford Nanopore Technologies., 23andMe, Inc., Foundation Medicine, Inc. Hoffmann-La Roche Ltd., and Myriad Genetics, Inc.

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Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

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#Genomics Market Analysis #Genomics Market

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blueweave · 4 years ago

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Small Animal Imaging Reagents Market Size and Share is Growing at a CAGR of 10.7% During 2021-2027 | BlueWeave

According to BlueWeave Consulting, the global small animal imaging reagents market is projected to reach USD 3.4 billion by 2027, growing at a CAGR of 10.7% during 2021-2027 (forecast period). Small animal imaging is identified as a process that has been employed using imaging devices and reagents for monitoring the molecular or cellular process for biochemical, biological, diagnostic, and therapeutic application in animals such as rats and mice for drug development and gene expression studies. Furthermore, the small imaging systems are a cost-effective way for regular validation and commercialization of new drugs as it includes the whole body scan of the animal

Technological innovations such as a combination of high-resolution MRI new opportunities in the small animal imaging reagents market

The most recent advances in magnetic resonance imaging technology have been on the software side, which enables faster contrast scans, greatly simplifies cardiac imaging workflows, and allowing MR scans of the lungs. Also, a few new MRI scanners have entered the market in the past year. The technological innovations such as a combination of high-resolution MRI with other modalities and the advancement of transgenic and gene knockout technologies will fuel the demand for the reagents in the market as small animals like rats and mice are most widely used for cardiovascular imaging studies.

Rise In the Pharmaceutical Industry and R&D Expenditures

For instance, global spending on R&D has reached a record high of almost US$ 1.7 trillion. About 10 countries account for 80% of spending. The pharmaceutical market across the globe is expected to grow in the upcoming years despite the recent slowdown in key markets. In addition, the aging and growing population, rising income levels, and emerging medical conditions and along with the emergence of new diseases are the major driver's factors. These would be directly benefiting the small animal imaging market growth.

Request to Download Free Sample Report: https://www.blueweaveconsulting.com/global-small-animal-imaging-reagents-market-bwc20224/report-sample

Optical Imaging Segment occupy the largest share of the small animal imaging reagents market

Based on the Modality, the small animal imaging reagents market is segmented into Optical Imaging, PET, SPECT, CT, MRI, ultrasound, Photoacoustic Imaging, Magnetic Particle Imaging. The recent advances in molecular and cell biology and the rising awareness regarding the human and mammalian genome, molecular and cellular mechanisms that control biological processes and underlie many diseases, including cancer are boosting the segment growth. In addition, compared with the other PET/SPECT and MRI, optical imaging is relatively inexpensive without the need for extensive infrastructure.

Global Small Animal Imaging Reagents Market: Regional insights

North America catering the largest share and expected to witness significant growth in the small animal imaging reagents market during the forecast period. The high industry growth rate, with the emergence of new technology, is the major reason. The key providers are continuously upgrading their offerings to differentiate them from other competitors. This is achieved by various organic and inorganic strategies. Suppliers operating in the industry are continuously working on new development, technical expertise, and in-house capabilities. High opportunity makes the small animal imaging reagents market more competitive and suppliers are trying hard to capture the clients. The market is highly acceptable to innovative products, however, considering the risks involved in business continuity implementers are still considering brand over new offerings in the market.

Global Small Animal Imaging Reagents Product Market: Competitive Landscape

The leading players for the global small animal imaging reagents product market include, ErkinElmer Inc. Bruker Corporation, FUJIFILM Holdings Corporation, Mediso Ltd., MILabs B.V., MR Solutions Ltd. Aspect Imaging, LI-COR Biosciences hermo Fisher Scientific, Perkinelmer, Bruker, Fujifilm Holdings, Trifoil, MiltenyiBiotec, Mediso, Aspect Imaging, Li-Cor Biosciences, Trifoil Imaging, and others, are expanding their presence in the market by implementing various business strategies. Major players are engaged in mergers and acquisitions, expansion of their manufacturing facilities, infrastructural growth, investment in R&D facilities, and the quest for opportunities to expand vertically through the value chain.

Don’t miss the business opportunity of the Small Animal Imaging Reagents market. Consult our analysts, gain crucial insights, and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of global small animal imaging reagents market size & forecast. The report promises to provide recent technology trends of the small animal imaging reagents market and industry insights that help decision-makers to make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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#Small Animal Imaging Reagents Market #Small Animal Imaging Reagents Market Size #Small Animal Imaging Reagents Market Share #Small Animal Imaging Reagents Market Forecast

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amshrihari · 5 years ago

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GENOMICS MARKET ANALYSIS

Source

Global Genomics Market Drivers

Furthermore, in May 2015, Rosetta Genomics Ltd. launched OncoGxOne. It is Next Generation Sequencing (NGS) test that profiles tumors for targeted therapy selection and chemotherapeutic tolerance.

Global Genomics Market Restraints

Global Genomics Market Regional Analysis

Europe is expected to gain significant share in the global genomics market over the forecast period, owing to increasing launches of new products by key players. For instance, in April 2017, Illumina, Inc. announced launch of its new product VeriSeq NIPT Solution, it is a CE-IVD marked next-generation sequencing (NGS)-based approach to non-invasive prenatal testing (NIPT).This approach includes the CE-IVD marked library preparation and analysis software. This software enables fast, highly accurate, cost-effective, and non-invasive parenteral testing (NIPT).

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Download PDF

Global Genomics Market Taxonomy

By Product Type

Consumables

Software and Services

Others

By Technology

PCR

Microarray

Next Gene Sequencing

Nucleic Acid Extraction and Purification

Others

By Application

Diagnostics

Drug Discovery and Development

Precision Medicine

Agriculture & Animal Research

Others

By End Users

Academic and Research Institute

Pharmaceutical and Biotech Companies

Hospital and Clinics

Others

By Region

North America

Europe

Asia Pacific

Latin America

Middle East

Africa

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Coherent Market Insights is a global market intelligence and consulting organization focused on assisting our plethora of clients achieve transformational growth by helping them make critical business decisions.

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michaelandy101-blog · 5 years ago

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19 Impressive Product Demo Videos You'll Want to Copy

New Post has been published on http://tiptopreview.com/19-impressive-product-demo-videos-youll-want-to-copy/

19 Impressive Product Demo Videos You'll Want to Copy

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward.

In fact, 72% of people would rather use video to learn about a product or service. There are many different types of product demo videos, so I’m sharing a few of my favorites below, along with tips on how to get started on your own product demo video.

Want to skip straight to the videos? Click here.

How to Create a Product Demo Video

Identify the goal

Determine your audience

Set a budget (and a timeline)

Decide between in-house or agency

Structure your video

Choose between animation and live-action

Write a script

Create a marketing plan

1. Identify the goal

Purchases? Subscriptions? Education? Brand awareness? Decide what your video is trying to achieve and what you want the viewer to walk away with. What action do you hope the viewer takes after watching your video, and what business need does it fulfill? For example, “After watching our product demo video, we hope the viewer submits a demo request form.”

2. Determine your audience

Has the audience for this video purchased with you before? Are you introducing a new product or feature to them? Or is this video reaching people who have never heard of you? What will this audience be concerned with? How long will they want to watch? What buyer persona will you be gearing this video for?

All of these are important questions to answer. For example, let’s say you’re introducing software that regulates the temperature of various areas in your office. The audience for your video might be harried office managers who are constantly fielding requests to turn the temperature up or down. They’re concerned with keeping their colleagues comfortable without breaking the bank on electricity costs.

3. Set a budget (and a timeline)

Do you have $7000 or $80,000 to make this product demo video? Identify your budget so you know how to proceed. This is also the time to set expectations. If you have a $500 budget, you’re not going to come out with a video on par with Apple’s latest release — and that’s alright.

Oh, and don’t forget to outline when you need this video to be completed. Even the biggest budgets can run up against roadblocks, if the timeline is too limited.

4. Decide between in-house or agency

This decision will likely be dependent on your budget. If you have a lot to work with, interview agencies who can give you quotes and creative pitches for your project.

If you have a small budget, don’t let that dissuade you from creating a video using your iPhone. You can also record a video of your computer screen while moving through your platform. Work with what you have and be proud of whatever you create.

5. Structure your video

Will you tell a story? Highlight pain points? Use text or visuals only? Decide how you want to communicate your goal and how you’ll bring it to life.

If you’re working with a creative agency or freelance videographer, they may help you define the structure. If you’re going it alone, use videos like the ones we’ve listed below to inspire you and define which format will work best for your product and goals.

6. Choose between animation and live-action

Animation can sometimes be a little cheaper than live-action video. Work within your budget and skill level, and be honest about which option best highlights what your product can do and the scope your project requires.

7. Write a script

The script is a crucial part of your video. It defines the tone, pace, and message. Start with a project brief, move on to an outline, and navigate your script, section by section, making sure it speaks to the goals you’ve previously outlined.

Call out opportunities for B-roll throughout, and always conduct a verbal run-through before getting behind the camera.

For more tips and a video script template, check out this blog post and accompanying video on how to write a video script.

8. Create a marketing plan

Once you’ve shot, edited, and finalized your video, it’s time to decide how you’ll share it with your audience. YouTube, your website or campaign landing pages, and special email campaigns are all great channels for distribution.

But don’t overlook less obvious opportunities, like including your video in your email signature, sharing it in partner blog posts, and incorporating it into your sales team’s pitches.

Product Demo Video Examples

1. Beauty Bakerie

This pleasant demo from Beauty Bakerie‘s CEO and Co-Founder Cashmere Nicole Carillo highlights the brand’s new concealer, foundation and makeup setting mist. Cashmere begins the demo with no makeup on to show her fans what the makeup will look like realistically as she puts it on her face.

While the demo allows viewers to see what the products will look like in real life, Cashmere also gives instructions on how to use it so they’ll also know just how easy it is to add to their daily beauty routine.

youtube

2. Airtable

This classic product demo video uses animation and the Airtable product to show users exactly who can use their product and how they can benefit from it. The video demonstrates several different use cases, taking a broad, top-of-the-funnel approach that will attract the masses.

They also do something else incredibly smart. As seconds tick by and viewers hypothetically click out of the video, the information shared gets more into the weeds sharing specific tactics and features. Airtable knows if someone has stuck around over one minute into their demo video, this is likely a qualified lead who wants to learn more.

youtube

3. Zendesk Sunshine

Zendesk leads with pain points in their product demo video. “Customer relationships are complicated … made up of fragmented pieces of what you know about your customers … it’s kind of all over the place,” a narrator explains. But Zendesk gets it. “What seems like chaos is actually everything you want.”

The viewer immediately feels like Zendesk understands them. It’s a full 50 seconds into the video before Zendesk even introduces a solution. We never actually see the platform at work, but that’s not really the goal of this video.

youtube

4. SurveyMonkey

At nearly two-minutes long, this is a lengthy product demo video. But it packs a powerful punch with text-based benefits and features, and a walk-through of the product interface.

Viewers see just how easy it is to send a survey using SurveyMonkey. They even see how it integrates with other platforms like Slack. This is a workhorse of a demo video, but the viewer witnesses how SurveyMonkey can integrate into their daily workflow — and how easy the product is to use, from sign-in to send.

youtube

5. Headspace

Is there anything harder to sell on the internet than meditation? Headspace makes it seem easy with their modern, relatable animated product demo video.

They offer a “healthier, happier life” and show you how the app works for a variety of users with differing goals and time. It’s an inclusive video that communicates a lot without overwhelming the viewer.

youtube

6. Esusu Financial

Esusu, an app created by Forbes 30 Under 30 social entrepreneurs Abbey Wemimo and Samir Goel, aims to help people in marginalized locations with financial planning. The demo created by the company gives viewers a look inside Esusu;s platform and the tools it has to offer.

Specifically, this demo walks through how families can use the platform together to build each member’s credit, save funds together, or send funds to each other.

youtube

One great thing about the intro above is that it establishes a pain point by asking the audience if they’ve ever dealt with bad credit or poor savings. Then, it highlights exactly how Esusu can help them.

This demo is also a great example of how a quick and simple tour of an app can show potential users exactly what they need to know about navigating and using this type of financial planning app.

7. Apple’s iPhone XS, XS Max, and XR

This glossy product video introduces the new iPhone XR by showing what it can do. Simple text alerts the viewer to the features this new phone possesses (e.g., “liquid retina,” “face ID,” and “water resistant”), and the benefits are communicated through the vivid visuals.

The goal of this product demo is to “wow” rather than educate, and that’s exactly what it does.

youtube

8. Slack

Slack uses this brightly hued video to break down a common misconception about their platform: that it’s only for sending private messages. They walk viewers through how teams can communicate using their interface.

“It’s way more than just a place to talk,” explains the actor, “We keep all of our files here too.” The video is feature-heavy, but the actor chimes in with how those features translate into benefits as he walks viewers through a demonstration of Slack. A simple “Get started with Slack, today” closes out this informative video.

youtube

9. The Origins of Nike Free

This product demo tells the origin story of the Nike Free running shoes. The shoe creators share a bit about how the shoe was designed and call out benefits like, “More natural movement” and “Nice, modern evolution.” A simple tagline at the end reads, “Engineered for modern motion.”

youtube

10. Duolingo

Duolingo kicks things off with social proof. “Far and away the best free language-learning app,” says The Wall Street Journal. What follows is a description of how the platform works, backed with more data on how effective it really is.

If you want to prove that your product works, sometimes facts are more alluring than a demo of the product itself.

youtube

11. IKEA Place

There’s nothing wrong with stating your purpose up front. “Hey, IKEA would like everyone to know about Place, our new augmented reality app,” explains this demo video. What follows is a demonstration of the app, and a video montage of people struggling to design and furnish new spaces. “We want to make it easier for people everywhere to imagine a better place,” the narrator explains. That’s exactly what this video demo does.

youtube

12. NoseFrida

Your baby is cute, until she’s not. The narrator explains what happens to a baby’s nose when they’re sick — and why your baby gets fussy. Immediately, he’s identified the viewer’s pain points and explained the problem with NoseFrida’s competitors.

The narrator begins to explain how to use the NoseFrida — a device that allows parents to physically suck snot out of their baby’s nose and effectively ruins your days of carefree milkshake sipping forever (take it from me).

It’s here that the company does something brilliant. They know their customer’s biggest purchasing block is the gross-out factor this product elicits, so they confront it head on. “Breathe easy, we know what you’re thinking.”

The narrator then explains how NoseFrida is designed to be hygienic and safe. Know your product has a big red flag for customers? Try addressing it bravely, like NoseFrida does, instead of tip-toeing around the elephant in the room.

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13. Bluprint

How do you get people to part with their most valuable asset: their free time? Online learning platform Bluprint does just that. They overcome viewer objections early on. Think you don’t have time? “There’s always a way to get your creative fix,” the narrator explains.

The video takes an aspirational lens, showing people cooking, painting, and dancing. It ends with a call to action, “What will you do today?” Bluprint knows what they’re up against, and their demo video is a strong rebuttal against inactivity.

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14. Sphero

Are you known for one product but want to introduce another? Sphero knows a little about that. A few years ago, they created a robot called BB-8 for a little-known movie called Star Wars: The Force Awakens. Lucky for them, I hear that panned out.

In a Kickstarter video for their newest robot, they begin by featuring the iconic BB-8 robot that skyrocketed their success. Once the viewer knows who they are, they present their new robot: The Sphero RVR.

The rest of the video features the robot’s engineers speaking about what their new creation does and why it’s special. We believe them, because they’ve tethered this new creation to their past authority.

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15. Ring Door View Cam

This is another great example of showing instead of telling viewers what your product can do. The video shows everyday people using Ring’s Door View Cam in a variety of ways. We see them use the mobile interface, benefit from the speaker, and avoid danger using the camera.

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16. Lime

Text that reads, “How to Lime” kicks this video off and tells viewers exactly what to expect. We see a step-by-step demonstration of how to use Lime, their safety recommendations, and some basics on their mobile app.

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17. Peloton

This product video begins with an origin story of the Peloton bicycle and quickly moves to the benefits (i.e., you can ride it in your bedroom without waking your partner). Before you know it, the video is speaking to viewer pain points, “One of the challenges with boutique fitness is that it can be inconvenient.” They solution? Peloton.

Thousands of classes, experienced instructors, community, and ease of use. Close-ups of the machine in use highlights certain features, but what this video demonstrates most is the experience you’ll have using Peloton. “This is what I’ve been missing,” says one video participant. I can’t help but think that’s the primary goal the makers of this video had for their viewers.

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18. Zoom

This is a classic example of a product demo video. A solid, feature-heavy script immediately jumps into how professionals can use and benefit from Zoom. The viewer sees the product being used as they listen to how it works, and they’re left with a clear picture of what Zoom can offer them.

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19. Gusto

I’ve saved the most comprehensive product demo video for last. This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds.

What follows is a careful walk-through of the product, it’s benefits, and how to pick the perfect plan.

Viewers who make it to the end likely signal to Gusto that they’re ready to speak with a salesperson. This video probably works best for buyers further along in the buyer’s journey. If your goal is to introduce your product/service to new audiences, stick with a shorter option that’s quick and easy to consume.

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Using Product Demo Videos in Your Marketing Strategy

Product demo videos might take a bit of time and planning to create, but once they’re live, they can be an effective piece of your brand’s overall video marketing strategy.

As 2020 continues, and consumer seek out more video content while researching products, marketers are also finding that videos are their most effective asset. Like them, you’ll want to leverage video marketing and product demos to guide your prospect to the customer stage.

Want to create your own video? Check out our ultimate guide to video marketing.

Editor’s Note: This blog post was originally published in June 2019, but was updated for comprehensiveness and freshness in July 2020.

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edwardbailey286 · 5 years ago

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Online Donation Software Market 2020 Advanced Technology In- Depth Industry Overview Will Boost Considerable Development Prospects By -2030

Online Donation Software: Introduction

Online donation software is primarily used by non-profit organizations to manage and monitor the activities related to donations and numerous aspects of their relationship with their donors.

Online donation software helps non-profit organizations to supervise the whole process of donations in real time or from remote locations. Online donation software manages online fundraising, soliciting donations, gathering & managing donor information, analyzing donation-related data, boosts engagement, and accepting donations. It helps organizations to improve access and insight into the process.

The global online donation software market is projected to expand at a rapid pace during the forecast period, due to an increase in demand for online donation software among non-profit organizations.

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Global Online Donation Software Market: Dynamics

Global Online Donation Software Market: Key Drivers and Restraints

Growing demand to manage and improve the efficiency and capability of donor management teams is estimated to boost the demand for online donation software during the forecast period.

Rising demand to reduce the administrative costs of an organization is estimated to boost the demand for the software across the globe.

Rise in adoption of marketing automation features is estimated to boost the demand for online donation software across the globe. Online donation software reduces the time and effort required for repetitive tasks and automates the whole process of donation such as sending reminders to donors who have not donated for a long time.

Demand for online donation software from non-profit organizations to simplify and synchronize resources is estimated to propel the market during the forecast period

Increased demand for managing multichannel communications of the entire workflow in real-time across the globe is anticipated to boost the demand for online donation software during the forecast period.

Increasing need to strengthen relationships between the donors and organization, tracking and targeting key donors with segmented analytics, and raising awareness through email and newsletters are some of the major factors likely to propel the need for online donation software during the forecast period.

However, data security and privacy concerns are expected to hamper the online donation software market during the forecast period

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Impact of COVID-19 on the Global Online Donation Software Market

Increasing cases of COVID-19 across the globe is resulting in economic slowdown. Developed countries are strongly affected by this pandemic. Businesses have been adversely impacted in most countries due to partial or full lockdown. This in turn is projected to indirectly hamper the global online donation software market in the next few years. However, COVID-19 has a positive impact on the online donation software market due to increasing donations across the globe.

North America to Hold Major Share of the Global Online Donation Software Market

In terms of region, the global online donation software market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America

North America dominated the global online donation software market in 2019, due to the presence of financially strong, wealthy people in the region. The U.S. is the key country in the region because it has a strong economy.

The online donation software market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to rapid adoption of cloud-based technology along with increased digitalization in the region.

Global Online Donation Software Market: Competition Landscape

Several local, regional, and international players are active in the online donation software market with strong presence. Rapid technological advancements have created significant opportunities in the global online donation software market. Market players are gradually focusing on mergers and acquisition with technology partners to develop innovative and advanced solutions in order to improve their offerings and market reach.

Key Players Operating in the Global Online Donation Software Market

Blackbaud, Inc.

Bonfire

Campus Management Corp.

CaseWorthy, Inc.

Donately

DonationForce

DonorDirect.com, Inc.

DonorsChoose

DonorSnap

Double the Donation

GiveGab Service

Little Green Light, LLC

MyPledger

Neon One, LLC

OneCause

Qgiv, Inc.

Salsa Labs, Inc.

SilkStart Technology Inc.

SofterWare, Inc.

Sylogist Ltd.

Global Online Donation Software Market: Research Scope

Global Online Donation Software Market, by Component

Software

Services

Global Online Donation Software Market, by Deployment

On-premise

Cloud

Global Online Donation Software Market, by End-user

Charities

Animal Charities

Environmental Charities

Health Charities

Educational Institution

Global Online Donation Software Market, by Region

North America

Europe

Asia Pacific

Middle East & Africa

South America

U.S.

Canada

Rest of North America

Germany

France

U.K.

Italy

Rest of Europe

China

Japan

India

South Korea

Rest of Asia Pacific

GCC

South Africa

Rest of Middle East & Africa

Brazil

Rest of South America

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

Market segments and sub-segments

Market trends and dynamics

Supply and demand

Market size

Current trends/opportunities/challenges

Competitive landscape

Technological breakthroughs

Value chain and stakeholder analysis

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market

Important changes in market dynamics

Market segmentation up to the second or third level

Historical, current, and projected size of the market from the standpoint of both value and volume

Reporting and evaluation of recent industry developments

Market shares and strategies of key players

Emerging niche segments and regional markets

An objective assessment of the trajectory of the market

Recommendations to companies for strengthening their foothold in the market

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dippedanddripped · 5 years ago

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We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down for religious groups, labor organizations and non-profits. A cynic could interpret these trends as a sign that we have all become digital hermits, with our noses buried in our highly personalized screens. The reality is that powerful communities are not just alive and well but also booming. They just look different than they did 50—even 20—years ago. They are organized around businesses and brands and providing profound opportunities for companies around the world.

Take Salesforce for example. While you might think its $140 billion valuation is due purely to its innovation of software delivered on demand through the cloud, it has also created a community of nearly 2 million members who support each other, organize events, produce content, and are a critical part of its global operations. This community is an international network of minds, talent, and time, all supporting the success of Salesforce. The company’s annual “Dreamforce” conference, which attracts nearly 200,000 acolytes to San Francisco each year, represents a mecca for its ecosystem to convene, build relationships, and advance its corporate agenda.

Other examples include Harley Davidson, which has created more than 1,400 local chapters around the world for enthusiasts to get together in person and discuss their bikes; Fitbit, which has a community of more than 25 million members, who share and refine their exercise regimes; and HITRECORD, which has brought more than 750,000 artists, writers, and filmmakers together to collaborate on productions, many of which have shown at Sundance. The list goes on.

While communities generate tangible value for businesses — such as content, events, online advocacy and marketing, technology production, customer support, and education — it is the intangible value that members derive from the experience that makes these environments truly “sticky.” Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing our work. Theresa Amabile’s The Progress Principle and Daniel Pink’s Drive both demonstrated that making progress towards a shared mission is the most motivating force a professional can feel. Communities deliver these benefits, creating a sense of shared accountability and a set of values while preserving individual autonomy.

A Superior Business Model

If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model. Specifically:

Enthusiastic members help acquire new members, resulting in lower customer acquisition costs and a tight viral loop.

Members are loath to abandon the community, resulting in increased retention and therefore improved lifetime value.

Members support one another, resulting in high gross margins due to a lower cost of service.

The result of this are very real network effects: as engagement grows, the community gets smarter, faster to respond, more globally available, and generates more value.

Codecademy is another example of a company that has figured out how to use community to support its business model. Since the company was founded nine years ago, more than 50 million people have taken one of its courses. Beyond its rich catalog of interactive educational content, the secret to Codecademy’s success has been its ability to link learners who contribute to the catalog and collaborate to improve their skills. Users of Codecademy Pro (the company’s paid offering) have access to a Slack group so they can meet, mingle and share best practices with others and gain access to events with industry professionals and peers. More advanced learners mentor the novices. This rich learning environment generates a network effect in the business model for a company that might not inherently have one.

A Sea Change Is Happening

Why is this happening now? One key reason is that technology-based communication platforms are more commoditized and accessible than ever before, building a rapidly growing addressable audience. We now have multiple generations of people who have grown up with technology and especially mobile phones and social media as part of their day-to-day lives. Global smartphone penetration is estimated to reach 45% in 2020, thus nearly one out of every two humans on the planet has the capacity to engage socially with others online.

With the ground seeded, many cheap, scalable tools for building communities both digitally and locally have been developed. These include Discourse, Slack, GitHub, Meetup.com, and WordPress, all of which make it practically effortless to convene and engage like-minded individuals and, as a result, are increasingly popular.

Consumers today also expect different relationships with brands. They don’t just want a customer support email address and a newsletter; they want deeper interaction with the company and fellow buyers of the product or service. It should be no surprise that in a recent survey, nearly 80% of startup founders reported that building a community of users was important to their business, with 28% describing it as their competitive moat and critical to their success. The top five brands in 2019 — Apple, Google, Microsoft, Amazon, and Facebook — have all invested significantly in digital and in-person community engagement across their various product portfolios.

Seven Success Patterns in Community Building

Motivated by the allure of a superior business model, accessible tools, and an eager and available audience, any company can build a tribe. But this is both a technological and cultural challenge. It’s not enough to set up a platform. You also need to create an environment that incentivizes the behavior you want to see, exposes the value generated, and highlights and rewards great participation.

Successful communities have seven key elements:

1. A shared purpose and values. As former Instagram executive Bailey Richardson puts it, the community must be able to answer the question “Why are we coming together?” 2. Simple, easily accessible value consumption. Prospective and existing members can easily see what they’re getting: support, events, documentation, the ability to download and use technology, etc. This value is not hidden or buried, it is clearly organized and available. 3. Simple, easily navigable value creation. Members can easily create new value for others in the group to consume. This contribution process is (a) crisply defined, (b) simple and intuitive, and (c) provides almost-immediate gratification. 4. Clearly defined incentives and rewards. Quality contributions (e.g. content, support, technology, etc.) and community-centric behavior (e.g. mentoring, leadership, and growth) are acknowledged and applauded to build a sense of belonging, unity, and satisfaction. 5. Carefully crafted accountability. There is a clearly defined, objective peer review and workflow — for example, reviewing content, code, and events. This doesn’t just produce better, more diverse results, it also increases collaboration and skills development. 6. Healthy, diverse participation driven by good leadership. When you are intentional about diversity and good conduct and have leaders who embody and empower these important principles, you reduce toxicity and increase value. 7. Open, objective, governance and evolution. There is clear, objective governance, and community members can play an active role in reshaping its structure and operational dynamics together, giving them “skin in the game” and, thus, a sense of ownership and responsibility.

Chief is an interesting case study of an emerging community seeking to embody these patterns of success. The company is a private network designed to support exceptional professional women with a core set of services such as coaching, peer learning and network building. Since its launch in January 2019, the company has grown rapidly and has more than 5,000 names on its wait-list. Value consumption (advice to advance your career) and value creation (peer-to-peer coaching) are obvious and clear, as is the healthy, diverse participation of community members that feel a sense of mutual accountability for their individual and collective success. As the company scales to cities throughout the United States, its community presents a formidable competitive moat, organized around the mission of professional advancement and support for female executives who are members.

Measuring Success

While there is no silver bullet for building a community, success is delivered by tracking a crisp, focused set of metrics and regularly evaluating and making adjustments based on those evaluations. This process is an evolutionary one, where your cross-functional team should repeatedly ask questions about the results they see and hypothesize changes to drive improvements. These changes are then delivered as a series of small experiments that will both move the needle and build internal experience.

For companies building a community initiative, the areas you track should be:

1. Community Consumption and Creation. This means tracking active participation and the value that members consume and produce. For example, measuring community traffic, sign-ups, individual contributions (e.g. answering questions, running events, improving content), and other areas. 2. Delivery and Execution. This means looking at how well your company is building community strategy, estimating work, and executing effectively. This is important to ensure planning and execution are aligned and avoid spinning your wheels. 3. Organizational Experience. This involves following the incubation and evolution of community skills and expertise in your business (e.g. reading and reacting to data, mentoring, moderation, conflict resolution, building and delivering incentives, etc.). This is important to ensure the company is what it needs to foster and grow the community, especially as it scales up.

We are in the early stages of truly harnessing the potential of carefully crafted, productive communities. Done well, and when intentionally woven into the fabric of the business, communities can offer a sustainable competitive advantage and drive brand awareness, value production, and therefore overall commercial valuation (oh, and delivering a world-class, personal, gratifying member experience.)

The future of business is a more open, connected, engaging one, and communities are going to change the nature of how we interact with brands, products, and other people.

#strategy #fashionl blog

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ncmagroup · 6 years ago

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

By Emily Gaudette

Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to “be careful to listening.”

My teacher had a charming way of wording things in English because her personal vocabulary was like a complicated French-accented soup: a linguistic bouillabaisse. That’s how complex and lovely things can get when you pour in terms from multiple cultures. In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries.

As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing—engaged audience members—but we’ve all been taught to talk about attention and audience using industry-specific terms.

For all you media folks out there who are planning a switch to marketing, we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “map against your KPIs” means.

No matter why you’re reading this, these thirteen alphabetically listed terms should help you communicate across the divide. So let’s get started!

Call to action (CTA)

A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific.

The primary difference between marketing and the mainstream media (which I’ll call MSM from here on out) is that every single piece of marketing content should require specific action on the part of the reader, even if that action is just” read more”. For a brand, it’s not enough if 1,000 people read a blog post—those people need to click through to more content, subscribe to an email newsletter, or make a purchase. Content marketers never make content for content’s sake.

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Functionally, it’s fluff. Artistically, it’s likely reaching for the standard of a classic celebrity profile like “Frank Sinatra Has a Cold.”

To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. But increasingly, CTAs are looking like useful tools for the MSM. Many media companies have begun putting CTAs on their websites—the pop-up warning you that you’ve reached your third free article for the month and will soon need a paid subscription is one example. A lead form for a magazine’s free email newsletter is another.

CMP

A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. A CMS, on the other hand, serves many different kinds of professionals at once.

Most writers at media companies simply use the CMS as a place to paste in their writing. At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly and Chartbeat if they’re interested in their audience metrics.

Over in the marketing world, all that audience data is usually baked into a CMP. At least, it’s there if you’re using a good one. You wouldn’t buy a CMP without data reporting capability, and the really stellar options have a transparent workflow management interface.

Content campaign

A content campaign is a plan for the strategic use of content marketing around a specific goal. This one is a pretty one-to-one translation of “editorial package.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” Why? No idea. But there’s your translation.

Just like an editorial package, a content campaign is a multi-format publishing plan that might comprise social media posts, videos, gifs, email newsletters, press releases, merchandising, print media, and blog posts. It is the central effort of several content-adjacent teams to get people’s eyeballs on a particular piece of content.

Data-driven

A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. In the MSM, journalists who routinely parse out study findings and crunch numbers in order to report on them often self-identify as data journalists. Not every journalist is a data journalist—that’s how Nate Silver was able to create FiveThirtyEight with a central data-breakdown “gimmick.”

It may be difficult to work as a journalist in the MSM without having any knowledge of statistics, but it is completely impossible to do similar work in marketing without those skills. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data.

In the mainstream media, one celebrity’s personal experience with divorce is a compelling enough story to stand on its own. No MSM writer is going to interrupt their lede about Bradley Cooper and Irina Shayk divorcing to dig deep into the national divorce rate, but a content marketer at a dating app company probably pumps out a blog post per week on that data.

Gamification

Gamification is a psychological trick that inspires us to enter sweepstakes, pour hours into Candy Crush, and buy all our lotions at Sephora just to watch those loyalty points rack up. (Just me?) Even if you’re not a marketer, you’re probably familiar with the concept of gamification—it’s the way brands turn engagement into a game-like process that rewards active players with little incentives.

Some especially savvy media companies have played with gamification in recent years. Inverse.com’s email newsletter reward habitual readers by racking up points, which readers can spend in the media company’s webstore. The New York Times has published several stories that use interactive UX designs, and these psychologically “reward” readers for clicking around with funny animations. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight.

Hub and spoke

To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. It’s a metaphor: there’s a hub at the center of a bicycle wheel, and each spoke that supports the shape of the tire connects back to that central hub. Content marketers like to advise writers to focus on a “hub” piece—usually a long-form e-book or whitepaper—and then build supporting pieces of content around it, like spokes.

If a writer in the MSM were to write a single definitive feature story and then spend the next few weeks writing short blog posts about the same story, well, they’d be accused of being derivative. There’s a vast cavern between reporting on a beat and repeating yourself, and that’s what keeps “hub and spoke” out of the minds of most media writers. The only time you’ll see an editorial strategy of this kind in the MSM is if a newsroom is particularly attached to search traffic (as marketers are). When I worked at Inverse, a website modeled after Bryan Goldberg’s now-ubiquitous “search-driven” strategy, we called hub and spoke strategy “topic swarming.”

Ideation

Ideation just means pitching or brainstorming. Sometimes marketers use a ten-dollar word when a ten-cent word will do. (See also: “utilize” and “leverage” when you could just say “use.”)

Journalistic

To be “journalistic” in your content marketing work means that you operate “somewhat like a journalist.” You technically interview people at your company and write Q&As. You apply for press passes to trade conventions and cover them the way a journalist would cover a convention. It’s a sliding scale, though. Occasionally, “being journalistic” means you are close to a journalist as a bottle of orange Gatorade is to an orange.

Here’s the thing, though, and I say this from experience: a lot of professional writers in the MSM are just as “journalistic” as content marketers. If you cover the film industry, for instance, and you’re not at a trade publication, chances are you’re not actually breaking “stories” as often as you are publishing explainers and breaking down fan theories. That kind of writing is closer to “making content” than it is to “doing good journalism.” So in this case, marketers just found an apt word to describe a multi-industry phenomenon.

KPIs

Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. Example: if your business objective is to increase your brand’s sales enablement program, your KPI for that goal might be “we will produce twenty-four new marketing-qualified leads (MQLs) this quarter.”

Sidenote: you might be wondering why KPIs are “key” performance indicators instead of just “performance indicators.” The answer is that marketers love to say the word “key.” You’re not just gathering coworkers in a room—you’re inviting key stakeholders. You’re not just telling an audience what a slideshow is going to involve—you’re giving them key takeaways. Don’t ask me why “key” is key—it’s just one of those marketing industry mysteries we don’t talk about, like “how did they get Henry Rollins to speak at Content Marketing World?!” and “why am I the only one in this office who washes their own coffee mug?!”

ROI

You’ll often hear marketers ask for a project or story’s demonstrated return-on-investment (ROI), which is just a fancy way of asking, “How did this do?” If you’re an MSM writer or editor, you might associate ROI with audience metrics like page clicks and social shares.

Marketers tend to have a deeper understanding of ROI because they wear more hats than the average writer at a website or magazine. At a media company, functions like social media strategy, newsletters, video, UX design, SEO, and aud dev are typically split across a team of people, but in a content marketing department, everyone does a bit of everything. That’s why all marketers are responsible for proving ROI on their work, whereas writers are often just told how their stories are doing by other teams.

SEO

Search engine optimization (SEO) is the practice of formatting online content according to parameters set by Google’s algorithm, in order to make that content appear higher on a search engine results page (SERP).

Most writers know what SEO is in a vague sense, but they’re probably not responsible for implementing a strategy. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively. For marketers, that line is irrelevant, because the art of content creation will always come second to the science—however, you do need both to do content marketing well.

Because of a lack of education on the subject, many writers think of SEO as simply turning their headline into a question that readers might Google. Content marketing requires a more nuanced understanding of optimization, from meta data to keywords and longtail subject authority.

Snackable

If a piece of content is “snackable,” it means it’s designed to be engaged within a single sitting. A long-form piece of writing is not snackable, but an infographic posted to social media is snackable. Because content marketers typically work in a more diverse array of media formats than writers, they come up with ways to categorize these offerings.

Again, marketers fall in love with buzzwords, but you don’t have to say “snackable” to get a job in the industry. You can just call a social graphic or an infographic or a gif whatever it is.

Thought leader

Admittedly, this is the one content marketing buzzword that creeps me out. A “thought leader” is just an industry critic, talking head, or influencer, but something about that particular phrasing reminds me of Charles Manson.

I’m not alone either. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world. Thought leadership in a business setting, the article argued, is sort of weaponization of TEDTalk-style presentations, and a lot of sound and fury signifying nothing. “The rich have empowered a new kind of thinker—the ‘thought leader’—at the expense of the much-fretted-over ‘public intellectual,’” David Sessions wrote. “Whereas public intellectuals like Noam Chomsky or Martha Nussbaum are skeptical and analytical, thought leaders like Thomas Friedman and Sheryl Sandberg ‘develop their own singular lens to explain the world, and then proselytize that worldview to anyone within earshot.’”

So, it’s up to you whether thought leaders are harmless LinkedIn influencers or agents of late-stage capitalism. You should just know the term if you’re working in content marketing because a lot of folks fancy themselves thought leaders.

UGC

User-generated content (UGC) refers to any online media created by the audience members following a brand. Because marketers want to inspire relationships with their audiences, even more so than the average writer, they tend to put emphasis on UGC. If a brand asks followers to tweet their own stories about a product, or take a photo at a branded event and share with a hashtag, they’re requesting UGC.

Interestingly, MSM writers like to joke about avoiding UGC—see the whole “reply guy” controversy, the “don’t @ me” mindset, or the persistent “don’t read the comments” meme. It’s all done playfully, but the punchline is that an MSM writer doesn’t really want to be bothered with feedback from random readers. Social shares are appreciated, but a modern critic or reporter doesn’t like to think of themselves as embroiled in a constant conversation with the general public. Marketers, on the other hand, are ravenously hungry for that back-and-forth.

Now, this is just a list of thirteen marketing terms that require a bit of context for the average media employee. There are hundreds of more buzzwords, disappearing from industry conversations as quickly as they arrive, but if you know this set, you can have a productive conversation with a content marketer. So go forth and network!

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers By Emily Gaudette Translating is a tricky business.

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healthcare00897 · 6 years ago

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Genomics Market Are Made : An Overview To The Future Opportunities Over The Globe

Global Genomics Market Drivers

Furthermore, in May 2015, Rosetta Genomics Ltd. launched OncoGxOne. It is Next Generation Sequencing (NGS) test that profiles tumors for targeted therapy selection and chemotherapeutic tolerance.

Global Genomics Market Restraints

Global Genomics Market Regional Analysis

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Global Genomics Market Taxonomy

By Product Type

Consumables

Software and Services

Others

By Technology

PCR

Microarray

Next Gene Sequencing

Nucleic Acid Extraction and Purification

Others

By Application

Diagnostics

Drug Discovery and Development

Precision Medicine

Agriculture & Animal Research

Others

By End Users

Academic and Research Institute

Pharmaceutical and Biotech Companies

Hospital and Clinics

Others

By Region

North America

Europe

Asia Pacific

Latin America

Middle East

Africa

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