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lalsingh228-blog · 1 year ago

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Animal Study Workflow Software Market Sets the Table for Continued Growth

Global Animal Study Workflow Software Market Report from AMA Research highlights deep analysis on market characteristics, sizing, estimates and growth by segmentation, regional breakdowns & country along with competitive landscape, player’s market shares, and strategies that are key in the market. The exploration provides a 360° view and insights, highlighting major outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions to improved profitability. In addition, the study helps venture or private players in understanding the companies in more detail to make better informed decisions. Major Players in This Report Include, ThernoFisher Scientific (United States), Virtual Chemistry, Inc. (United States), Labcat (United States), Instem Group (United States), Biopticon (United States), IDBS (United Kingdom), PDS (United States), VEEVA (United States), Medrio (United States), Dotmatics (United Kingdom). Free Sample Report + All Related Graphs & Charts @: https://www.advancemarketanalytics.com/sample-report/187168-global-animal-study-workflow-software--market Animal Study Workflow Software is a software used for the animal behaviour and animal welfare analysis. It also includes complicated facility management and health record management processes. The software is the Key Solutions for animal research modules simplify and streamline these processes for investigators, LARS staff, and veterinarians, enabling better research at lower costs. Market Drivers

Rising Demand for Animal Study Workflow Software

Increases research study on Animals for animal welfare analysis

Market Trend

Technological Advancement Across the gloge

Opportunities

Increasing Spending on Animals and rapid research on animals

Challenges

Less awareness about animal workflow management

Enquire for customization in Report @: https://www.advancemarketanalytics.com/enquiry-before-buy/187168-global-animal-study-workflow-software--market In this research study, the prime factors that are impelling the growth of the Global Animal Study Workflow Software market report have been studied thoroughly in a bid to estimate the overall value and the size of this market by the end of the forecast period. The impact of the driving forces, limitations, challenges, and opportunities has been examined extensively. The key trends that manage the interest of the customers have also been interpreted accurately for the benefit of the readers. The Animal Study Workflow Software market study is being classified by Type (On-premise, Cloud based), Application (Pharmaceutical companies, Academic institutions, Clinical research organizations, Biotechnology companies) The report concludes with in-depth details on the business operations and financial structure of leading vendors in the Global Animal Study Workflow Software market report, Overview of Key trends in the past and present are in reports that are reported to be beneficial for companies looking for venture businesses in this market. Information about the various marketing channels and well-known distributors in this market was also provided here. This study serves as a rich guide for established players and new players in this market. Get Reasonable Discount on This Premium Report @ https://www.advancemarketanalytics.com/request-discount/187168-global-animal-study-workflow-software--market Extracts from Table of Contents Animal Study Workflow Software Market Research Report Chapter 1 Animal Study Workflow Software Market Overview Chapter 2 Global Economic Impact on Industry Chapter 3 Global Market Competition by Manufacturers Chapter 4 Global Revenue (Value, Volume*) by Region Chapter 5 Global Supplies (Production), Consumption, Export, Import by Regions Chapter 6 Global Revenue (Value, Volume*), Price* Trend by Type Chapter 7 Global Market Analysis by Application ………………….continued This report also analyzes the regulatory framework of the Global Markets Animal Study Workflow Software Market Report to inform stakeholders about the various norms, regulations, this can have an impact. It also collects in-depth information from the detailed primary and secondary research techniques analyzed using the most efficient analysis tools. Based on the statistics gained from this systematic study, market research provides estimates for market participants and readers. Contact US : Craig Francis (PR & Marketing Manager) AMA Research & Media LLP Unit No. 429, Parsonage Road Edison, NJ New Jersey USA – 08837 Phone: +1 201 565 3262, +44 161 818 8166 [email protected]

#Global Animal Study Workflow Software Market #Animal Study Workflow Software Market Demand #Animal Study Workflow Software Market Trends #Animal Study Workflow Software Market Analysis #Animal Study Workflow Software Market Growth #Animal Study Workflow Software Market Share #Animal Study Workflow Software Market Forecast #Animal Study Workflow Software Market Challenges

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relianceanimationambernath · 2 days ago

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Reliance Animation Academy in Ambernath – Why Our 5-in-1 B.Sc. Animation & VFX Course in Ambernath Is Every Creator’s Dream

The world of animation is evolving. What was once a niche industry is now a booming global sector powered by movies, OTT platforms, gaming, YouTube, and AI-driven storytelling. In this competitive landscape, students need more than just a qualification—they need industry exposure, income opportunities, and futuristic skills.

That’s where Reliance Animation Academy in Ambernath comes in. With its flagship B.Sc. degree in Animation, this program has redefined what it means to be job-ready in the creative industry.

And the best part? You don’t just walk away with a degree—you graduate with five powerful career advantages that position you far ahead of traditional graduates.

1. Academic Recognition: A UGC-Approved B.Sc. Degree in Ambernath

Let’s start with the foundation: the B.Sc. degree in Ambernath is awarded through a university recognized by the University Grants Commission (UGC). This isn’t just a certificate—it’s a respected, nationally acknowledged academic credential.

Why this matters:

You can apply for postgraduate studies (MBA, M.Sc., PG Diplomas)

Valid for government job applications and international studies

Adds credibility when applying to studios or creative agencies

This gives you both structure and flexibility—formal education plus space to explore your passion.

2. Industry Certification: Studio-Level Training from Reliance Animation Academy

Your second big win is the Master Certificate from Reliance Animation Academy. While your B.Sc. adds academic strength, this certificate proves you can work with industry-grade tools and software.

What you’ll train on:

3D animation with Maya and Blender

VFX production using Nuke and After Effects

Motion graphics, editing, and compositing

Storyboarding, scriptwriting, and production design

This dual certification ensures you're equipped with both knowledge and applicable, hands-on skills.

3. Practical Exposure: 3-Month Internship at Reliance Animation Studios

Classroom learning is great—but real transformation happens when theory meets execution. That’s why this program includes a guaranteed internship at Reliance Animation Studios.

Here’s what you gain:

Experience on live projects under actual production deadlines

Collaboration with professional animators and creative teams

Understanding of studio workflows, revisions, and delivery protocols

Work that adds real value to your final portfolio

This ensures that you don’t just graduate—you enter the job market already experienced.

4. Creator Economy Training: Learn to Monetize on YouTube and Digital Platforms

This is where the course becomes truly unique. Alongside your degree and studio training, you’ll learn how to build, grow, and monetize your own YouTube channel or content brand.

Topics include:

Animated storytelling and explainer content creation

Channel setup, branding, and audience building

Understanding YouTube algorithms, video SEO, and monetization

Revenue strategies: ads, affiliate marketing, and sponsorships

Whether you want to become a full-time YouTuber or create content as a side income, this module gives you a head start in the digital economy.

5. Future-Proofing with AI: Training in AI Animation Tools & Workflows

AI is reshaping creative careers faster than ever. That’s why the program integrates AI-based tools and concepts into its animation and design curriculum.

What you’ll explore:

Using Runway ML and Midjourney for concept design

AI-assisted animation generation and lip-syncing

Automation in motion graphics and video editing

Real-time rendering improvements with AI

This knowledge prepares you for studios that are already using AI and positions you to innovate, not just participate.

Program Curriculum: A Step-by-Step Skill Journey

Year 1 – Creative Foundations

Drawing, design theory, and color psychology

Digital art tools and multimedia techniques

Basics of animation and visual storytelling

Year 2 – Core Technical Training

Advanced 2D and 3D animation

Compositing, editing, and sound syncing

Motion graphics, storyboarding, and production software

Year 3 – Professional Projects & Specialization

AI in animation and design

Studio internship and project execution

YouTube branding and monetization

Final portfolio submission and industry review

Career Outcomes: Where This Course Can Take You

The blend of academic qualification, technical mastery, and real-world practice unlocks many career options:

3D Animator or VFX Artist

Motion Graphics Designer

Storyboard Artist or Illustrator

Game Asset Developer

AR/VR Designer

YouTube Creator or Animation Influencer

AI-Integrated Animation Specialist

Freelance Creative Entrepreneur

Whether you want to join a studio, freelance for global clients, or build your own brand—this program gives you a roadmap.

Who Can Enroll in This Program?

The course is open to:

Students who’ve passed Class 12 (any stream)

Beginners with no animation background

Creatives, gamers, YouTubers, storytellers

Professionals looking to switch to a creative career

Individuals interested in future-ready digital content skills

You don’t need prior software knowledge—just a passion for creativity and commitment to learn.

Admission Details: Where to Find Us

Reliance Animation Academy Ambernath Shop No.302, Sai Siddhi Apartment, Plot No.20 Opp. Shree Rath Hotel, Near Shivaji Chowk Kansai Section, Ambernath East, Maharashtra 421501 Phone: 090671 68999 Website: https://relianceanimationambernath.com

Schedule a free counselling session and tour the campus to experience the difference for yourself.

Final Takeaway: The Most Powerful Animation Course in Ambernath

This isn’t just a course. It’s a multi-dimensional career launchpad that blends education, skill, income, and innovation into one clear pathway.

Here’s what you graduate with:

A respected B.Sc. degree in Ambernath

Studio-grade certification from Reliance Animation Academy

Internship experience to add to your resume

A monetized YouTube presence or digital brand

Training in AI-powered animation tools

If you're looking for an animation course in Ambernath that delivers on both creativity and career potential—this is it.

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brocoffeeengineer · 7 days ago

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Is Animation a Good Career in 2025? Key Trends and Insights

In 2025, animation is no longer just the domain of cartoons and children’s entertainment. It has evolved into a powerful medium used across a range of industries—from entertainment and advertising to education, gaming, healthcare, and even architecture. With digital experiences becoming the backbone of communication and storytelling, animation has firmly cemented its role as a compelling career choice. But is it a good career in 2025? Let’s dive into the real trends shaping this creative and ever-evolving field.

Rising Demand Across Industries

The first—and perhaps most obvious—indicator of animation's growing value is the increasing demand for content. Global consumption of visual media has surged, fueled by streaming platforms, social media, mobile apps, and virtual experiences. Animation, especially 2D and 3D formats, is everywhere: in educational explainer videos, marketing reels, YouTube channels, AR/VR experiences, and immersive metaverse projects.

Even the corporate world is embracing animation. Businesses are now using motion graphics to simplify complex concepts in training modules, pitches, and client presentations. Meanwhile, industries like healthcare are investing in animated visuals to make medical procedures understandable for patients and trainees alike.

According to a report by MarketsandMarkets, the global animation market is expected to reach over $640 billion by 2030, growing at a CAGR of over 5%. This demand is not only for final content but also for skilled professionals who can conceptualize, design, and execute animated visuals.

Career Versatility and Specializations

Another reason animation is thriving as a career path is the variety of specializations it offers. You don't have to be a traditional animator to enter the field. Some of the most in-demand roles in 2025 include:

Character Designer

Storyboard Artist

2D/3D Animator

Compositing Artist

VFX Specialist

Motion Graphics Designer

UI/UX Animator

This diversity of roles makes animation accessible for different skillsets—from illustrators and designers to coders and storytellers. As animation pipelines become more complex, studios are actively hiring for niche roles, opening more doors for aspiring creatives.

The AI and Tech Disruption: Threat or Opportunity?

A lot has been said about artificial intelligence changing the creative landscape, and the animation industry is no exception. Tools like Runway ML, Adobe Firefly, and Kaiber are making it easier to generate visuals and even full sequences with minimal manual input.

But rather than being a threat, AI in animation is becoming an enabler. It automates repetitive tasks—like lip-syncing, in-betweening, or background generation—freeing up animators to focus on creativity and storytelling. Those who embrace AI tools are not being replaced; they’re becoming more efficient, versatile, and competitive.

Recent projects from major studios like Pixar and Netflix are even integrating AI into their production workflows to speed up rendering and simulate physics-based animations.

So, in 2025, the key is adaptability. The best animators are not just artists—they are creative technologists.

Education and Skill-Building Matter More Than Ever

While the industry is growing, it's also becoming more competitive. Studios expect candidates to come equipped not just with creativity but also technical know-how. Proficiency in software such as Adobe After Effects, Toon Boom Harmony, Blender, and Cinema 4D is often a baseline requirement.

For those wondering how to get started, structured learning can make a difference. Enrolling in a recognized 2D animation course bengaluru or any similar hands-on program can provide not only skills but also industry exposure, project-based training, and professional mentorship—components that are difficult to gain through self-study alone.

Educational institutions are also updating their curricula to include newer aspects like VR/AR integration, AI-assisted animation, and real-time rendering with game engines like Unity and Unreal Engine. As recruiters increasingly look for candidates who can wear multiple hats, a strong educational foundation gives aspiring animators an undeniable edge.

India’s Role in the Global Animation Scene

India has always been a hub for outsourced animation, especially for international studios in the US, Canada, and Japan. But things are changing in 2025. The country is no longer just an execution partner—it is now a creative leader.

Homegrown content, from animated films and web series to indie games, is gaining traction on global platforms. Shows like Mighty Little Bheem on Netflix or original IPs developed by studios like Green Gold and Paperboat are not just entertaining Indian audiences—they're drawing global viewership.

Additionally, India’s gaming and edtech sectors are heavily investing in animated content, creating more jobs and driving innovation locally.

This surge in demand has led to new studios cropping up across the country and established ones expanding their teams. The need for animators, modelers, and VFX artists is at an all-time high—and is expected to continue rising through the decade.

Freelancing and Remote Work: A Boon for Creatives

The shift towards remote work has benefited animators in a big way. Freelancers can now collaborate with global studios without relocating. Platforms like Upwork, Freelancer, and even Behance are brimming with animation gigs ranging from 10-second explainer videos to full-length music videos and ads.

For many animators, this flexibility is the best part of the job. You can build a personal brand, work with international clients, and even start your own studio or YouTube channel. As long as your work stands out, geography is no longer a limitation.

In fact, some of the most influential animators in 2025 are independent creators who have turned their personal styles into full-blown digital brands.

What Recruiters and Studios Look for in 2025

Recruiters are now prioritizing portfolios over degrees. A strong showreel that highlights versatility, storytelling ability, and software skills is worth more than a certificate alone. Here’s what studios are actively looking for in 2025:

An understanding of both 2D and 3D techniques

Clear storytelling and visual communication

Knowledge of real-time animation pipelines

Collaborative work and communication skills

Familiarity with AI-assisted tools

A willingness to keep learning and adapting

If you’re an aspiring animator, your learning never stops. Even seasoned professionals are upgrading their skill sets to keep up with evolving tools and industry expectations.

Conclusion: Is Animation a Good Career in 2025?

The answer is a resounding yes. Animation in 2025 is not just about creating characters or drawing frames. It’s about communicating ideas, building immersive worlds, and solving real-world problems with motion and design.

As cities across India contribute to this creative boom, Bengaluru, in particular, stands out with its growing ecosystem of animation studios, gaming companies, and edtech startups. For those seeking structured guidance and technical excellence, enrolling in an Animation course in Bengaluru can provide the right blend of mentorship, software training, and industry exposure.

With the right mix of creativity, adaptability, and technical know-how, animation isn’t just a viable career in 2025—it’s one of the most exciting, dynamic, and fulfilling paths for today’s visual storytellers.

#animation course #2d animation course #3d animation course

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sketchpadofgdi · 28 days ago

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GDI – Graphics Designing Course Institute, Chandigarh

In the fast-paced world of digital communication, graphic design is the backbone of visual storytelling. Whether it’s the logo of a global brand, the interface of your favorite app, or the social media posts that stop you mid-scroll, a graphic designer’s work is everywhere. Helping individuals harness this creative power into a meaningful career is GDI – Graphics Designing Course Institute, Chandigarh.

More than just an institute, GDI is a creative catalyst—a place where passion meets profession, where design transforms from a hobby into a high-impact career path.

Turning Creativity into Capability

Creativity without direction can remain potential. At GDI, raw talent is refined through structured guidance and expert mentorship. The institute offers a wide range of industry-relevant courses that give students both technical proficiency and design fluency.

Students don’t just learn how to use tools like Adobe Photoshop or Illustrator—they learn how to think like designers, how to solve visual problems, and how to meet real client expectations.

The curriculum is built to mirror the actual work environment of design agencies and digital firms. By the time students graduate, they are ready to hit the ground running.

Course Offerings Designed for the Future

Whether you're just beginning your design journey or looking to upgrade your skills, GDI has a course tailored for your needs:

🎓 1-Year Advanced Diploma in Graphic Design

Covers everything from visual theory and digital art to motion graphics, UI/UX, and branding. This is the flagship course for students looking to build a long-term career in design.

🚀 8-Month Graphic Expert Premium Program

A condensed, skills-focused track designed for fast learners or professionals switching careers. Emphasis is placed on core software mastery and portfolio development.

🧩 Short-Term Certification Courses

Courses ranging from 1 to 3 months in tools like Adobe XD, CorelDRAW, Canva, After Effects, or specific skills such as logo design, typography, or social media creatives.

Every course includes project work, assessments, feedback sessions, and real-world case studies.

Technology + Creativity = Career

In today’s digital-first economy, designers must be tech-savvy. That’s why GDI makes sure students are proficient in the latest tools:

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)

Figma & Adobe XD for interface and user experience design

CorelDRAW & Canva for fast, efficient layout creation

Digital sketching and design workflows on tablets and hybrid platforms

With a strong technical foundation, students are empowered to work in any design environment—be it in-house, freelance, or agency.

Faculty That Shapes the Future

What truly sets GDI apart is its team of experienced mentors. Instructors aren’t just teachers—they’re working professionals who bring their industry knowledge directly into the classroom.

They guide students not just on design fundamentals but also on:

Real-world client interaction

Freelancing tips and client acquisition

Pricing and project management

Brand strategy and digital storytelling

The mentorship at GDI is personal, proactive, and purpose-driven. Students get regular feedback and one-on-one sessions to help refine their design identity and career goals.

Real Portfolios. Real Opportunities.

At the end of every course, students at GDI don’t walk away with just a certificate—they walk away with a professional-grade portfolio. These portfolios showcase work across multiple disciplines:

Branding and logo projects

UI/UX prototypes

Packaging and print design

Animated and video content

Social media campaigns

Portfolios are reviewed by instructors and sometimes even external designers to give students a realistic idea of their market readiness.

This focus on outcomes ensures that GDI students are interview-ready and freelance-ready.

Career Launchpad: Beyond the Classroom

GDI’s mission is not just to teach design but to launch creative careers. That’s why the institute offers a robust set of career support services:

Resume and portfolio review

LinkedIn and Behance optimization

Job referrals and placement assistance

Internship opportunities

Freelance and startup guidance

Students are taught how to present themselves, how to build a personal brand, and how to confidently pitch their services.

Many graduates go on to work with design studios, advertising agencies, digital marketing firms, and product startups. Others build successful freelance careers or even launch their own creative businesses.

Creative Culture and Community

At GDI, learning is immersive and interactive. The institute hosts:

Monthly design challenges

Portfolio day events

Guest lectures from industry leaders

Peer critiques and collaborative projects

This collaborative environment fosters not just creativity but confidence and communication skills—key traits in any designer’s success.

Chandigarh: The Perfect Creative Setting

GDI’s location in Chandigarh offers a perfect blend of inspiration and opportunity. The city’s reputation for planning and design influences the institute’s aesthetic focus. Plus, Chandigarh’s growing tech and startup ecosystem makes it a fertile ground for emerging designers to find work, network, and grow.

Conclusion: GDI Is More Than an Institute—It’s a Creative Journey

In a world dominated by digital visuals and constant content, the role of the designer is more crucial than ever. GDI understands this and equips students with everything they need to thrive in the creative industry.

From cutting-edge tools and expert mentorship to portfolio development and career coaching, GDI – Graphics Designing Course Institute, Chandigarh provides the complete package. It’s not just a place to learn—it’s where careers are built, brands are born, and designers discover their creative identity.

If you’re passionate about design and ready to transform your creativity into a profession, GDI is your starting point.

#graphic designing #education

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infiniumglobalresearch123 · 1 year ago

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A David vs. Goliath Battle: Can Mobile Devices Topple the 3D Mapping Giants

A recent report by Infinium Global Research dives deep into the global and regional 3D mapping and modeling market, meticulously analyzing its segments and sub-segments. The study sheds light on the short- and long-term impact of various drivers, restraints, and macro indicators that shape this dynamic market. It provides a comprehensive overview, outlining current trends, forecasts, and projected dollar values for the global 3D mapping and modeling landscape. Notably, the report predicts a promising future with a projected Compound Annual Growth Rate (CAGR) of 44.58% for the global 3D mapping and modeling market over the forecast period of 2024-2032.

To Get More Business Strategies for Request Sample Report @: https://www.infiniumglobalresearch.com/reports/sample-request/20718

The 3D mapping and modeling market is experiencing a surge, driven by the ever-increasing demand for visualizing and analyzing spatial data across various industries. This market encompasses powerful technologies like LiDAR, photogrammetry, and 3D scanning, all crucial for creating highly accurate 3D models of real-world spaces and objects. Industries from construction and architecture to urban planning and entertainment are embracing these technologies to improve decision-making, streamline design processes, and enhance user experiences. Furthermore, the market has seen significant adoption in the development of autonomous vehicles and augmented reality applications. The growing accessibility of 3D mapping and modeling, fueled by the proliferation of drones and advanced sensors, is a key factor propelling the market's expansion.

Market Dynamics

The 3D mapping and modeling market is flourishing due to its diverse applications across industries. From virtual prototyping in product design to intricate surgical planning in healthcare, 3D models are transforming workflows.

The construction sector is a prime example. Here, 3D mapping and modeling software allows visualization of construction models, buildings, and entire sites before any physical work begins. This facilitates informed decision-making, streamlines processes, and contributes to the development of smart cities. Similarly, the healthcare industry leverages 3D applications for cancer diagnosis and surgical planning, with software used to map human anatomy and model complex procedures.

However, market growth faces challenges. High initial investment costs can be a hurdle, and mobile device integration presents both opportunities and limitations. While mobile 3D mapping and modeling hold immense potential, most devices currently lack the processing power to render complex 3D models efficiently.

Market Segmentation Analysis

Type: This segment is divided into two primary categories: 3D modeling and 3D mapping. 3D modeling focuses on creating digital representations of objects, while 3D mapping involves generating 3D models of physical spaces and environments.

Application: This segment explores the diverse uses of 3D mapping and modeling technology. Common applications include:

Projection mapping: Used for creating immersive visual experiences by projecting images onto surfaces.

Maps and navigation: 3D models are incorporated into digital maps for improved user experience and spatial understanding.

Texture mapping: Adds realistic textures to 3D models for enhanced visual fidelity.

Other applications: This category encompasses a wide range of uses, including virtual reality simulations, product design visualization, and scientific modeling.

End-User: This segment identifies the various industries that utilize 3D mapping and modeling technology. Some key end-user industries include:

Construction & Engineering: 3D models are used for design, planning, and project management in construction and engineering projects.

Media & Entertainment: 3D technologies play a crucial role in creating visual effects, animation, and video games.

Healthcare: 3D applications are used for medical imaging, surgical planning, and patient education.

Other End-Users: This category includes diverse sectors such as manufacturing, education, and retail, all finding applications for 3D mapping and modeling.

Regional Analysis

North America: A Leader in 3D Innovation

North America currently reigns supreme as the leading revenue generator in the global 3D mapping and modeling market. This dominance can be attributed to several factors:

Concentration of Major Players: The region boasts a well-established ecosystem with prominent players like Esri leading the charge in 3D technology development.

Government Support: Government-backed initiatives like the United States Geological Survey (USGS) play a significant role in market growth. Programs such as the 3D Elevation Program (3DEP) provide crucial elevation data for creating highly accurate topographical maps. This readily available data fuels innovation and streamlines 3D modeling processes across various industries

Request full Report: https://www.infiniumglobalresearch.com/reports/global-3d-mapping-and-modeling-market

Competitive landscape

Airbus SE

Bentley Systems

Dassault Systèmes

Alphabet Inc

Trimble Inc.

Esri

Intermap Technologies

Vricon

Autodesk, Inc.

And Others

Future outlook and conclusion:

The 3D mapping and modeling market is experiencing explosive growth, driven by its diverse applications across numerous industries. From product design and surgical planning to creating immersive entertainment experiences, 3D models are transforming workflows. Key sectors like construction and healthcare are leveraging 3D technology for visualization, planning, and improved decision-making.

However, challenges remain. High initial investment costs can be a barrier for some, and while mobile device integration presents a significant growth opportunity, processing limitations currently hinder widespread adoption.

Looking ahead, overcoming these limitations and capitalizing on the potential of mobile 3D technology will be crucial for the market's continued expansion. Additionally, the report by Infinium Global Research provides a deep dive into market segments, trends, and key players, offering valuable insights for businesses and investors to navigate this dynamic landscape.

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recentanimenews · 4 years ago

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INTERVIEW: Rajorshi Basu on Creating Studio Durga and the State of Anime in India

All images via Studio Durga

What constitutes “anime” is a topic of much debate. The general public associates the word “anime” with a particular visual style. Purists, on the other hand, believe that only animation made in Japan can be considered anime, regardless of whether the visuals are on the K-On! end of the spectrum or the Panty and Stocking with Garterbelt end of the spectrum. This is, to an extent, understandable. But can such a strict definition continue to hold weight in an era where anime is becoming increasingly global? Can a production from outside Japan that possesses all the traits we have come to associate with anime be called anime?

The members of Studio Durga — an independent animation studio based in New Delhi, India — certainly seem to think so. They proudly claim to be India’s first anime studio. While India has worked on anime in the past — in the form of co-productions with Japan (such as Ramayana: the Legend of Prince Rama) — what sets Studio Durga apart is the fact that they work without any foreign assistance, be it from Japan or elsewhere. Their debut work Karmachakra — an 80-minute Bengali-language film, the first in a series of films — is an entirely independent film, made by a core team of only seven members for animation production. Karmachakra is pending release, but the first 20 minutes of the film have been uploaded on YouTube as a “pilot episode” — which won awards at the Independent Shorts Awards 2020: the Platinum Award for Best Animation Short, and Honorable Mentions for Best Web Series/TV Pilot and Best Original Score. Karmachakra is a supernatural mystery-drama, aimed at an older audience — something that is rare in India, where animation has long been seen as a medium for younger audiences only. The Indian anime community has reacted very favorably to Karmachakra, with many heralding it as a step forward for animation in India.

youtube

I reached out to Studio Durga founder and CEO Rajorshi Basu, who was kind enough to answer my questions. We had a great discussion, not only about Karmachakra, but about anime and 2D animation in general. Here’s what he had to say:

(The following questions and answers are lightly edited for clarity and content.)

How did you get into anime and manga?

Rajorshi: The first anime I recall watching was Ninja Robots on Cartoon Network — way back when I was three or four years old and didn’t really know it was called anime. There was Heidi, Girl of the Alps, also on Cartoon Network, a title from the World Masterpiece Theater collection of anime. It was my first exposure to the work of many old masters, including Hayao Miyazaki. Then they started showing anime on the Toonami programming block, with Cardcaptors and Dragon Ball and all that stuff.

Animax was also a huge factor. I used to check out a lot of stuff on Animax before it finally went away. And then of course streaming services happened. But yeah, it was tough to get your hands on anime and manga back then. I remember that you would just chance upon secondhand manga in shops. That was procurement back in the day. But now it’s a different ballgame; one can just open up Netflix and find all kinds of different shows. Throughout the years there have been a lot of different shows that have influenced me, and all of that comes into the stuff that we are doing. I think this idea of doing an Indian anime was something I’ve had since my early teens to late teens.

So you decided pretty early on that you wanted to make an Indian anime, is that right?

Rajorshi: Yeah, this idea has been with me for roughly half my life. It's just that I actually knew how to do it after a whole lot of experiences. Especially after visiting Japan in 2013. I went there for a pop culture research program where we were actually given access to facilities that make Japanese entertainment, including animation.

So did you face any opposition in pursuing this path?

Rajorshi: We faced nothing but opposition, actually. In 2017 we’d put out a trailer on YouTube and, you know, it was just a sort of demo. It's not there anymore; we took it off. This was way before we brought out the actual trailer that you see right now. It was only after we took it to the quality that we wanted that people started thinking about the possibility of, you know, Indian anime. Especially after 2019, when the two movies (Weathering With You and Dragon Ball Super: Broly) were released in India. The community started considering the possibility that Indian anime can happen.

I think there are two main challenges. One challenge (which we’ve kind of got past) was finding the right people for the production because hand-drawn animation is a lost art and it's very tough to find people who pursue that. It was tough finding people, which is also why we are a very small team. We somehow managed, over a number of years, to finish the movie production.

The other challenge (one we are facing right now) is distribution. I think that’s because India does not have a proper distributor for anime. Of course, we see some anime on Netflix, Amazon Prime Video, and Crunchyroll. Disney+ Hotstar, which actually has the biggest reach in India, don't showcase any anime. There is a solid market and demand for anime in India but there's hardly any supply, which is why we thought we’d fill that gap in the market. It depends on what kind of channels you go through when it comes to distribution. I mean, we are in talks with Netflix and Amazon Prime Video, and we want to be in talks with Crunchyroll. But it's very hard to find people, to find the correct approach or routes through which you take this product. I think that's what matters. In terms of distribution, routes matter more than the product itself because if you are talking about Netflix or Amazon Prime, they are going to look at it as an independent movie and they are also going to want to see examples of such production that has made it in the market and things like that.

Obviously, there's a huge demand but there needs to be a distributor that recognizes the demand and what it means when something like our product (or anyone who is doing an animated film that is not for kids) gets licensed. Distribution is the final roadblock we are facing right now because when it comes to quality and production values, all of the people that we have talked to have appreciated our work. But when it comes to actually slating on an acquisition session, there's always some kind of discrepancy there. There's no one to handle animated movies when it comes to India, unless you’re talking about the kids’ market. That's a totally different topic.

You raise an important point about 2D animation being something of a lost art. In particular, the whole Japanese anime workflow is totally different from what most people are used to doing. So, how did you learn it, and how did you find people with this skill?

Rajorshi: So the current core team is a team of four people, including myself. I personally handle everything other than the actual drawing, because although I’ve studied design and art and all of those things, music and film production is what I have primarily been trained in and what I have experience in (the former of which I'd been recognized with a scholarship for from Berklee College of Music). Compositing — the final “look” of anime — is something that I learnt entirely on my own through observation and software/workflow research. So I know the process of anime production. There is hardly anyone who makes animation through this process in India. So I would say it is something very unique to our studio.

The people that I have, they were actually making the transition to college back when I hired them. They had considerable skill when it came to illustration and making animation, but it was this project that got everybody up to a certain level. The core team that I started with are still working together — basically the four of us, but we extend sometimes to 10 people. And if you’re talking about the total number of people involved in this project, it’s over 30. But finding the core team took a long time. I’d actually thought of starting a business with this around four or five years back, and since then it’s been about finding people to execute and help out in the process.

When it comes to hand-drawn animation, there is talent out there. There just needs to be a product that makes use of those talents. I wanted to create a forum where talented artists could join in and showcase their capabilities. It’s not that 2D animation is completely not there, it’s just that it’s not focused on by people as a career option because there are no outlets for it that are monetizable. I think that’s more of the problem. When you look at some talented students from NIDs [National Institutes of Design, India], you will find that they are very much capable of doing everything that we do. It’s just that there’s no forum or platform to create a product like this which makes use of both the anime production process as well as the hand-drawn aspect of it.

So if you look at, say, Chinese animation studios, the way they started off was by doing subcontract work for Japanese anime studios. They slowly built up their own base, their own talent pool, and then started to make originals of their own. So, why did you decide to start off with an original rather than go through this process?

Rajorshi: Chinese animation actually has a much richer history. They’ve been doing their own intellectual properties for longer than they’ve been outsourcing. But with India that is actually not the case. When it comes to 2D animation we’ve had collaborations with Japan in the past, whether it’s Ramayana or Batu Gaiden. But our main aim was to do something that was completely Indian-produced. I think that’s the main draw, so that we could call it India’s first anime.

Let’s talk a bit about outsourcing outside our realm of animation: when it comes to 3D animation and VFX. India is actually a world player in the market when it comes to 3D assets and VFX being outsourced to us. But when it comes to intellectual properties, there’s pockets of brilliance that surface from time to time, especially in the non-3D space, because the 3D space is a framework in itself, a framework that I personally have also been very connected with in the past, in all the projects that I’ve freelanced for (when it comes to music, editing, and the post-production side of things). When it comes to hand-drawn animation, I would say that there are these pockets of independent production which do not find the correct outlet or distribution platform. But they’re there; they’ve been there for a very long time. They’re not necessarily practicing the anime art style like we’re doing, but they’re doing hand-drawn animation nonetheless. And the quality and execution is something that’s worth showing to the world, it’s just that there’s no proper distribution channel as I was saying. Why anime? That’s because there’s huge demand for this particular art style. Since there was already a demand for it, as well as respect in the community for something that is a product made by India for India, that is where we came in and thought “this is a niche we want to fill.”

And look, most of the artists who worked on this project have already worked on commissions for foreign clients all of their lives. We don’t look at outsourcing as a route that we necessarily have to do first before we make our own intellectual property. Because we do that anyway: when it comes to making small animations for brands, or working for clients that are primarily non-Indian. The whole idea about this project is that it’s by India and for India. I wouldn’t go so far as to call it a statement, but it is a specific niche that’s appealing to a lot of people, thankfully.

So let’s talk a bit more about Karmachakra itself. When I saw the trailer on YouTube, the art style stood out to me, and it reminded me of a couple of things. One was the works of Mamoru Hosoda, with his distinctive style of flat shading. The other was Shin Sekai Yori, which has sticker-like 2-dimensional character designs but with mood lighting and effects and appropriate color palettes to create an atmosphere. Were any of these your inspirations, or were there other influences?

Rajorshi: I mean, Mamoru Hosoda is an inspiration for any animation filmmaker. My personal inspiration, in terms of direction and in terms of storytelling, is Satoshi Kon. You know, works like Perfect Blue, Millennium Actress, Paranoia Agent: all these films and shows that are very loved, conceptually and thematically. My second influence would be the directorial signature of Tetsuro Araki (Death Note, Attack on Titan); I think that directorial signature is very alluring. In terms of how to tell a story through many characters, I’d say Durarara is an influence. I mainly chose to go with urban fantasy, inspired by the unique approach that light novels like Boogiepop or Nisio Isin's works take. Other than that, I think my all-time favorite director is Shinichiro Watanabe (Cowboy Bebop).

Some more important key influences that left a huge mark on my imagination of what the medium can be are:

Wolf's Rain, Black Lagoon, the Steins;Gate franchise, Terror in Resonance, Michiko and Hatchin, Barakamon, Mushi-Shi, Great Pretender

Spirit-world action-comedies like The Devil is a Part-Timer, Blood Lad, Hoozuki’s Coolheadedness, and Noragami

Mind Game from director Masaaki Yuasa

Any project involving character designer Yoshitoshi Abe, like Texhnolyze, Serial Experiments Lain, etc

There's also the noitaminA block stuff; short, offbeat 11-episode per cour series with a broader audience in mind. Brings to mind the makers of the noitaminA logo animation, Studio Rikka and their charming sci-fi works such as Time of Eve and the like.

In terms of manga:

The superlative, mind-game ridden works of Shinobu Kaitani

The out-of-this-world panelling in works by Keiichi Koike

The poignant interpersonal/social drama from folks like Shuzo Oshimi and Inio Asano

The artful, satirical guro manga from people like Shintaro Kago

The sprawling, epic series from the legendary Naoki Urasawa, such as Monster and the like

Brilliant food/drink manga such as Bartender and Sommeliere by Araki Joh, or even Oishinbo.

These are just names I can think of right now, but there’s actually plenty of influences for all of us here at Studio Durga.

Let’s talk about the OP. From Episode 0 of Karmachakra, what strikes me as its most "anime" element is its OP. From the song itself, with its “anime theme song” vibes, to the color palette reminiscent of the Psycho-Pass OP, to the character-focused cuts reminiscent of the Baccano and Durarara OPs, to the text on screen reminiscent of the Cowboy Bebop OP: this OP screams "anime." OPs usually are a studio's way of enticing viewers to watch an anime, so clearly, a lot of effort went into this OP. And it's a really attractive and alluring OP. What went into the making of this OP? How did you storyboard it, and how did you compose the opening song? How much more effort was it to animate, comparatively?

youtube

Rajorshi: The OP song was composed, arranged, produced, and played by me more than six years ago. At the time, I was inspired to make a melody and instrumentation that sounds “classic anime.” It was a personal project back then, and I had no idea I was going to be using it for an anime production of my own in the future. So when it was time, my mom helped with the lyrics and I asked Tanisha (the singer who I've collaborated with on the ED as well) to sing out the lyrics composed for the song. It was a blast to make. Unlike the ED, which I composed much more recently, the OP arrangement is more busy than minimal, which was my style back then and which probably works better for the usual high-energy anime OP.

Unlike background scoring, which is set to edited bits of animation, the animation for the OP was set to the music instead. We were using a scratch track and timing every cut to whichever hit we wanted it to fall on. The choreography and transitions took more time than standard animation, as the entire thing was meant to seamlessly flow with non-stop fluid animation. The effort varies in anime production from shot to shot, but in the case of the OP, it was about tying together an entire string of money-shots. Apart from the animation, we had a lot of fun with the compositing as well. Doing MVs is the most enjoyable activity for us.

Let’s talk about the world of Karmachakra. What inspired it? Personal, lived experience or literature and other media?

Rajorshi: Karmachakra is a series of movies. The second and third are what we’re working on right now. The second is more of the action-thriller kind, and the third/finale is along the lines of philosophical sci-fi. But the first one is more of a mystery-drama. I’m a huge mystery buff; that’s a sort of personal favorite genre of mine. So thematically I think the first movie of Karmachakra is mostly a mystery-drama with certain supernatural elements and certain cultural elements to those supernatural elements. So there’s many different layers. I usually like to do something that is layered, something that is character-driven but layered not only in the histories of the characters but in the lore that ties it all together with a supernatural theme, and also the third layer that puts them in a cultural context. These are basically the three levels that we’re working on when it comes to Karmachakra.

When it comes to cultural influences, there’s me being a Bengali and hence making this in Bengali. That is something I had in mind from the beginning. Having connections to the Bengali film industry, getting some of the best names from there to do voice acting on this: that was definitely part of the plan.

For the script, I’ve had many, many different influences. My background is quite varied. Since I was a kid I’ve always been a music buff. I was very much into classic/prog rock and concept albums from the '70s and '80s, apart from my production and performance background in jazz, jazz fusion, RnB, soul, and funk. So storytelling is a huge part of music for me, whether it’s through film scoring or whether it’s through a concept album where you tell stories through music itself. Other than that, I graduated in English literature, which is a huge part of the general approach I take to things when it comes to layering and writing for film. For this production, between film, literary works, musical works, and anime, there’s a LOT of influences. I wanted to take all those influences and make something that was cohesive enough for someone who was watching, but at the same time wasn’t predictable or cookie-cutter like.

Are there any talented Indian animators you’d like to spotlight?

Rajorshi: I would like to talk about Ghost Animation. They’ve been working on little animated clips for Bollywood movies for a very long time, but recently they made a short film, Wade, set during a flood that happened in Bengal. They put it up on Kickstarter, promoted it, and successfully got it funded. I think it won an award at Annecy or something. And it’s all hand-drawn.

Apart from that, there’s a couple of guys who’ve been in the Indian anime community and illustrator community for a very long time. Their names are Krishna and Balram Bannerjee, but they’re informally called the Xong Bros. They’re primarily comic artists, so they don’t do a lot of animation, but they also work on animation for indie games made by foreign studios: they make some trailers and the like for them.

There was also this short film that was commissioned by Royal Stag Short Films, called Death of a Father. Entirely hand-drawn. Not the anime artstyle, but entirely hand-drawn.

Lastly, there’s Jazyl Homavazir. A long-time animator, illustrator, and coach in the Indian comics/animation scene in the art style of manga. Both him and the Xongs are dear friends of ours who support and appreciate our initiative.

Do you have any parting thoughts for our readers?

Rajorshi: I would say don’t make any compromises. If you know you’re capable of doing something, whether it is independently or whether you have backing or whatever it is, don’t make any compromises and do something that is only an approximation of what you actually want to do. If you have a vision, just go ahead and do it, and then see what happens. You might succeed, or you might fail, but that will be a learning experience. Just because something is tangentially related to whatever vision you might have, don’t settle for less.

Are you excited for Karmachakra? Let us know in the comments!

Do you love writing? Do you love anime? If you have an idea for a features story, pitch it to Crunchyroll Features!

By: Manas B. Sharma

#Anime #News #Latest in Anime News by Crunchyroll!

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enchantingvoid · 3 years ago

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3D Animation Market Scope and Opportunities Analysis 2020 – 2030

Global 3D Animation Market: Snapshot

The latest business intelligence studies predict that the global 3D animation market will expand at a stellar growth rate of 11.9 % over the forecast period of 2017 to 2022. It dictates that the global 3D animation market was evaluated at US$ 12,010.0 million in the base year of the study i.e. 2017.

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The research report predicts that the global 3D animation market will cross the evaluation of US$ 21,050.0 million by the end of the forecast period in 2022.

Some of the leading technologies used by the designers, developers, and players in the global 3D animation market include 3D modelling, 3D rendering, visual effects or VFX, and motion graphics. The software and solutions in the global 3D animation market find diverse set of applications in a wide range of end use industries, including manufacturing, media and entertainment, and healthcare and life sciences.

The rising adoption of visual effects, most commonly known as ‘VFX’ in the media and entertainment industries is one of the most significant drivers for the growth within the global 3D animation market.

However, constant exposure to piracy as well as corruption, highly intense competitive landscape, ad rising price sensitivity may restrict the growth within the global 3D animation market over the forecast period.

Furthermore, low level of proficiency amongst professionals may also create severe challenges for the development of the global 3D animation market in coming years. On the other hand, increasing scope for application in a diverse set of industries, including healthcare, for both training as well as diagnostic purposes is likely to create increased demand for sophisticated and purpose specific tools in the global 3D animation market in coming years. The rising usage of 3D laser scanning as well as 3D mapping is also fuelling the demand within the global 3D animation market.

The evolution and introduction of three-dimensional (3D) animation has given the world of animation a new perspective. The process of creating 3D moving images in a digital space through objects or models has given these illusions depth. One of the most fundamental differences between 2D animation and 3D animation is the technique used for creating the images and the way they look. The global 3D animation market is filled with a wide range of software that are used for creating 3D animation results.

While creating 2D animation, techniques such as such as onion skimming, anime, rotoscopy, morphing, and twining are used. On the other hand, 3D animation uses techniques such as arena building, sketching, abating, appearance modeling, texturing, camera setup, rendering, and alteration and bond. A great deal of 3D animation is used for making TV shows, games, and other entertainment solutions. The global 3D animation market is also benefiting from its adoption in education and healthcare sector.

Though creation of 3D animation requires tremendous effort, art, and calculation, the global market offers several tool to match the needs of the animator. Some of the popularly used tools in the overall market are Maxon, Side FX, and NewTek. Companies are focused on developing software that are allow customization of the workflow and comes with built-in features for making lifelike characters. Players are also focusing on developing software that are easier and intuitive to learn, especially for artists who aren’t quite familiar with sophisticated tools. Development of various sectors is expected to offer lucrative opportunities to the 3D animation industry along with creating several jobs for animators.

Global 3D Animation Market: Overview

3D technology is rapidly gaining preference to traditional 2D technology owing to their better graphic quality and clarity and faster rendering of frames. As the benefits of 3D technology are being highly acknowledged worldwide, 3D animation is being increasingly adopted by contractors, game developers, automobile designers, and production houses. The global 3D animation market is experiencing a strong growth in end-user industries such as healthcare, aerospace, defense, automotive, and media and entertainment. The rising trend of smart classrooms is also augmenting the market in the education sector.

This research report serves as a repository of analysis and information regarding various aspects of the global 3D animation market. These aspects include market dynamics, geographical segmentation, trends, and technological developments. It includes a detailed overview of the competitive landscape of the market. It consists of a separate section of recommendations for both existing and new players in the market.

Global 3D Animation Market: Drivers and Restraints

The increasing interest in animated movies and games is working in favor of the global 3D animation market. Game developers worldwide are increasingly implementing 3D technology with their offerings in order to boost their sales. Moreover, the growing trend of outsourcing animated content is propelling the market. However, the eyesight issues associated with the prolonged usage of gadgets such as 3D viewing glasses are limiting the global 3D animation market from realizing its full potential. Nevertheless, this issue can be mitigated by the introduction of eye-friendly apparatuses. Furthermore, the development of 4D technology is creating immense growth opportunities for the market.

Global 3D Animation Market: Segmentation Analysis

The global 3D animation market can be broadly classified into software, hardware, and services. Hardware can be further segmented into motion capturing system, workstations, video card/GPU, and others. Similarly, the sub-segments of software are plug-in software, SDK, packaged software programs, and others. Services can be further divided into development, integration, training and certificate, support and maintenance, and consulting.

While hardware will account for the leading share in the market throughout the forecast period, the demand for 3D animation software will rise rapidly during the same period. Several websites are providing complimentary or free of charge software such as Autodesk 123D, Anima8or 3D Modeler, CloudCompare, DX Studio, and MeshLab. Solid Edge 3D Studio Max, NX, and Softimage are some of the commonly available software through subscription.

The key segments on the basis of geography are North America, Asia Pacific, Europe, and Rest of the World. North America is the dominant market for 3D animation owing to the increasing demand for animation content. The domicile of some of the leading mass media and entertainment companies such as Disney and DreamWorks is providing a significant boost to the growth of the region. Asia Pacific will rise at a noteworthy CAGR during the forecast period, with China, India, and Japan being the major contributor.

Global 3D Animation Market: Companies Mentioned in the Report

Some of the key players in the global 3D animation market are Autodesk, Adobe Systems, Intel Corporation, Advanced Micro Devices Inc., Maxon Computer GmbH, Corel Corporation, Side Effects Software, Lenovo Group Ltd., Nvidia Corporation, Microsoft Corporation, and Newtek Inc.

Key questions answered in this report

What are the diverse growth parameters influencing the market?

Which regions will contribute largely to the growth of the market

What are the recent innovations and technological advancements in the market?

What are the emerging trends across the market?

How has COVID-19 affected the market?

What will be the post-pandemic scenario of the market?

What are the major threats that will dent the growth prospects of the market?

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bhandvalkar94 · 4 years ago

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Global Artificial Intelligence (AI) In Genomics Market Size Trends, Regional Segmentation, Growth Factor and Forecast from 2021 to 2030.

The report titled as Artificial Intelligence (AI) In Genomics Market Size has been recently added by Absolute Markets Insights which provide readers with a stronger and effective business outlook. The data also presents penetrative insights into several industry attributes such as trends, policies, and clients operating in widespread industrial regions. The qualitative and quantitative analysis techniques have also been used by analysts to provide an accurate overview of global business owners and industry trends. Among other salient features of the report, the study also incorporates client’s demands as well as insinuates future progress of the market across global regions.

The analysts have distributed the global Artificial Intelligence (AI) In Genomics Market Size into several regions such as North America, Latin America, Asia-Pacific, Africa, and India for a detailed market study. The financial aspects of the business are also meticulously studied referring to several attributes such as price, profit margins and sales by regions during the forecast period (2021-2030).

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The report also includes information on significant market players in order to deliver penetrative insights into the businesses with regards to successful strategies of top-notch companies. Moreover, the report offers comprehensive information of several traders by presenting accurate facts and figures of market shares. The research study further also highlights the present competitive scenario of the global Artificial Intelligence (AI) In Genomics Market Size and centers on some crucial issues faced by various stakeholders.

IBM (US), Microsoft (US), NVIDIA Corporation (US), Deep Genomics (Canada), BenevolentAI (UK), Fabric Genomics Inc. (US), Verge Genomics (US), Freenome Holdings, Inc. (US), MolecularMatch Inc. (US), Cambridge Cancer Genomics (UK), SOPHiA GENETICS (US), Data4Cure Inc. (US), PrecisionLife Ltd (UK), Genoox Ltd. (US), Lifebit (UK), Diploid (Belgium), FDNA Inc. (US), DNAnexus Inc. (US), Empiric Logic (Ireland), and Engine Biosciences Pte. Ltd. (US)

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AI in genomics Market, by Technology

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digifootprints00 · 4 years ago

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PROFESSIONAL COURSES IN DIGITAL MARKETING & BUSINESS COMMUNICATION TO PURSUE

The changing nature of the job market, as well as frequent job layoffs and a scarcity of available positions, have made it necessary for working professionals to upskill or cross-skill, or perhaps seek a new career path entirely.

Working professionals who wish to go further up the corporate ladder must be aware of the latest trends in their field, and digital marketing courses are the ideal option for them. Listed below is a short overview of how these courses may be beneficial to work in a professional way.

1. Sales and Marketing Course

About the course

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It is a course that focuses on real-world application and best practices in sales and marketing. The Certified Sales and Marketing Professional (CSMP) Certification provides you with the tools you need to be the best in your field while also letting employers know that you have real-world, practical expertise that can be applied immediately to the current work environment, according to the requirements of the certification.

Benefits of it and how can it help 12th class students

Sales professionals who operate in operational sales roles, where they are in charge of managing others and allocating available resources, among other duties, would benefit from this certification program in particular.

Diverse Career Choices

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Broad Business Education

Communication Experience

Consumer Psychology Knowledge.

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About the course

In non-scientific words, office automation is concerned with the day-to-day activities and duties associated with an office, as well as the methods of automating and simplifying these activities.

Office automation deals with automating and simplifying these tasks through relevant software. For example – office accounting work can be automated and made easier through relevant software such as – MS Excel, Tally, Google Docs, etc.

Similarly, data entry work can be carried out through word processing software such as MS Word, Rich text editor, or text editor. In short, office automation primarily deals with computer applications and software. The main aim of office automation is to simplify and automate workflow in an office. It can help improve the efficiency of workers in an office.

Benefits of it and how can it help class 12th students

The diploma in the Office Automation program will train you in different areas of office automation and its allied areas. The program will train you in notable areas such as – Operating system, basic computer application, components of a computer system, word processing/data entry, relevant software, Tally, MS Office, internet technology (ISPs, networks, e-mail), etc. After completing this Diploma course, you will be able to carry out regular office work using a computer system which can be very beneficial for freshers.

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About the course

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Benefits of it and how will it help class 12th students

With the Digital Marketing course material, you will learn how to master the art of online marketing by contacting your target audiences in a more powerful and accurate manner via a variety of digital platforms, impressing and engaging with them in order to convert them into customers. It assists you in the development and management of marketing strategies for your future jobs after class 12th.

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About the course

In graphic design programs, you will study how to communicate ideas and messages visually via the use of pictures, animation, and graphics. In order to be successful in this profession, you will also need to be familiar with electronic media packages and possess marketing abilities.

A graphic designing course is done in such a manner that it familiarises students with the graphic design business while also emphasizing the fundamental principles of design such as movement and balance as well as rhythm and contrast, as well as typography, among others. Aside from that, applicants are taught how to produce pictures for the web and print, how to edit images, and how to be a leader in the workplace.

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Benefits of it and how can it help class 12th students

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If you're a highly-skilled professional with a new perspective and a trove of innovative ideas, your pay scale maybe something to lust for. There is a strong need for graphic design graduates that are fresh and creative, and one may even work as a freelancer in this field.

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You will learn new methods and abilities

The opportunity to meet new designers.

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Possibility of collaborating with respectable organizations.

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You have the option to work for yourself.

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About the course

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Benefits of it and how can it help class 12th Students

The most significant advantage of doing an English Speaking Course is that you will be able to talk more fluently as a result of your efforts. If you wish to converse in virtually any nation in the world for new business opportunities, learning this language will be very beneficial. If you are unable to interact with the people in your surroundings, getting about the nation will be tough. If you often travel for work to various countries or for seeking work opportunities after the 12th, mastering the English language will be very beneficial to you.

All global corporations and internet enterprises want to attract a large number of consumers from all over the globe. This is done in order to establish their brand and make their brand recognized across the globe. Learning English as a second language will enable you to expand your company online and to discover new partners and customers. As part of this course, you will study appropriate business etiquettes that will assist you in writing professional e-mails, contracts, and agreements in the English language.

6. Personality Development Course

About the course

Personality Development Courses are concerned with the improvement of an individual's communication and interpersonal abilities, among other things. The high demand for Personality Development Courses is a result of the fact that they assist candidates in learning soft skills and techniques that are required to gain a competitive edge during placement and job interviews after class 12th and help them to gain knowledge on how to earn money effectively.

Personality Development courses open career opportunities for students as Personality Trainers, Soft Skills Developers, or better job opportunities at top management companies like BCG, Amazon, Bain & Company, and Bain & Company, among others. After completing Personality Development courses, the average annual income ranges between INR 2,00,000 and INR 4,00,000 per year, depending on the industry.

Benefits of it and how will it help class 12th students

A personality development course will help you to better understand yourself. Starting with a self-awareness module, the course encourages students to get in touch with their inner selves through a variety of exercises. Students not only learn traditional communication skills such as expressing themselves well in person or writing, but they will also learn vital tips and tricks to manage public speaking situations as well as how to understand and control their own body language.

#Digital Marketing #Digital Marketing Courses #Digital Marketing Services #Digital Marketing Programme #English Speaking Course #English Speaking Classes #English Speaking Online #Personality Development Course #Personality Development Classes

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digifootprints · 4 years ago

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BEST PROFESSIONAL COURSES IN DIGITAL MARKETING & BUSINESS COMMUNICATION TO PURSUE

1. Sales and Marketing Course

Diverse Career Choices

Experience of Working In Many Fields.

Broad Business Education

Communication Experience

Consumer Psychology Knowledge.

2. Office Automation Course

In non-scientific words, office automation is concerned with the day-to-day activities and duties associated with an office, as well as the methods of automating and simplifying these activities.

3. Digital Marketing course

Extremely Economical

Providing real-time client assistance

Higher rate of return on investment

Improve your customer service connections

Results that are measurable and trackable

4. Graphic Designing course

A graphic designing course is done in such a manner that it familiarizes students with the graphic design business while also emphasizing the fundamental principles of design such as movement and balance as well as rhythm and contrast, as well as typography, among others. Aside from that, applicants are taught how to produce pictures for the web and print, how to edit images, and how to be a leader in the workplace.

Given the current state of digitization, the need for graphic designing jobs has reached an all-time high. Creativity and familiarity with computer-aided design tools are certainly assets in this position. With the increasing digitization of the globe and the ever-expanding worldwide web, there is an insatiable need for Graphic Designers to meet this demand.

If you’re a highly-skilled professional with a new perspective and a trove of innovative ideas, your pay scale maybe something to lust for. There is a strong need for graphic design graduates that are fresh and creative, and one may even work as a freelancer in this field.

You will have the freedom to use your creativity.

You will learn new methods and abilities

The opportunity to meet new designers.

Improve your ability to interact with others.

Possibility of collaborating with respectable organizations.

Income that is predictable.

You have the option to work for yourself.

4. English Speaking course

6. Personality Development Course

Personality Development Courses are concerned with the improvement of an individual’s communication and interpersonal abilities, among other things. The high demand for Personality Development Courses is a result of the fact that they assist candidates in learning soft skills and techniques that are required to gain a competitive edge during placement and job interviews after class 12th and help them to gain knowledge on how to earn money effectively.

#digital marketing company in lucknow #Digital Marketing Company

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genuinereport · 4 years ago

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3D Imaging Market Size, Regional Trends and Opportunities, Revenue Analysis, For 2020–2027

The Global 3D Imaging Market report gives a comprehensive overview of the 3D Imaging market scenario to present accurate forecasts of the upcoming years with special focus on the competitive landscape, market segmentation, current and emerging trends, and strategic recommendations to help readers gain a robust footing in the market to 2027. The report also focuses on the comprehensive analysis of the competitive landscape along with descriptive company profiles, market share, product portfolio, financial standings, market reach, global position, and strategic business expansion plans.

The report is furnished with the latest market scenario pertaining to the COVID-19 pandemic and its after-effects on the 3D Imaging industry and the key segments. The pandemic has disrupted the workflow of the industry and created financial difficulties. The report assesses the complete impact of the pandemic on the market and offers key insights into the market scenario along with trends and demands disruptions. The report also offers an outlook on the market scenario in the forecast timeline.

Get a sample of the report @ https://reportsanddata.com/sample-enquiry-form/1069

Some of the players profiled in the report are: Konica Minolta (Japan), Google, Inc. (US), Lockheed Martin (US), Able Software (US), Panasonic (Japan), Agilent Technologies (US), GE Healthcare (US), Philips Healthcare (US), and Tom Tec Imaging solutions (Germany).

The Global 3D Imaging Market is segmented as follows:

Segmentation by Product Type:

· 3D supported Smartphones

· 3D Cameras

· Sonography

Segmentation by Application/End-user:

· Layout & Animation

· Modelling

· Rendering

· Scanning

Market Segmentation by Regions:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Key Point Summary of the Report: The global 3D Imaging market research report is an investigative study offering key insights into the latest growth trends, developments, technological and product advancements, and the research and development scenario. The report also covers the market aspects that directly influence the growth of the market. These features include strategies undertaken by the prominent players, their expansion tactics, and the product portfolios of the companies, and micro and macro-economic factors.

The study also analyses the crucial market aspects, including R&D, product launches and brand promotions, mergers and acquisitions, collaborations, joint ventures, and the growth pattern on both regional and global levels. The report offers an in-depth evaluation of factors such as cost, capacity, rates of production and consumption, gross revenue, profit margin, demand and supply ratio, import/export, market share, market size, and market trends.

The Global 3D Imaging Market includes relevant and verified information relating to the overall market, key players, and their market position and financial standing. The report utilizes advanced analytical tools such as SWOT analysis, Porter’s Five Forces Analysis, investment return analysis, and feasibility analysis to offer a comprehensive view of the market position of the major players of the industry.

To know more about the report, visit @ https://reportsanddata.com/report-detail/3d-imaging-market

To summarize everything stated above, the report offers key insights into the 3D Imaging market to allow the reader to gain a complete understanding of the Global 3D Imaging Market through accurate estimations, a panoramic view of the market scenario, competitive landscape, factors influencing the growth of the market, driving factors, restraints, regulatory framework, growth prospects and opportunities, and factors propelling the market forward. The research study offers an in-depth view of the industry to offer a competitive edge to the reader and help them in formulating beneficial investment plans. The report provides a comprehensive overview of the market with facts relating to the past, present, and future of the Global 3D Imaging Market.

Related Reports:

Endocrine Testing Market

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Thank you for reading the report. The report can be customized as per the requirements of the clients. For further information or queries about customization options, please reach out to us, and we will offer you the report best suited for your needs.

#3D Imaging Market 3D Imaging Market demand 3D Imaging Industry 3D Imaging Market size 3D Imaging Market share 3D Imaging Market trend 3D Ima

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jesse-pinkman123 · 4 years ago

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Genomics Market Size, Share, Outlook, and Opportunity Analysis, 2019– 2027

Genomics Market by Product Type (Consumables, Software, and Others), by Technology (PCR, Microarray, Next Gene Sequencing, Nucleic Acid Extraction and Purification, and Others), by Application (Diagnostics, Drug Discovery and Development, Precision Medicine, Agriculture & Animal Research, and Others), by End Users (Academic and Research Institute, Pharmaceutical & Biotechnology Companies, Hospital and Clinics, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2019 – 2026

Genomics is the study of human genes and chromosomes. It focuses on structure, function, evolution, mapping, and editing of genomes. Genome is the genetic material of organism, which includes the Deoxyribonucleic acid (DNA). DNA consists the information needed to build the whole human body. Human genome consists of 23 pairs of chromosomes and 24000 genes. This study is divided into various types such as structural genomics, functional genomics, and comparative genomics.

Global Genomics Market Drivers

Increasing new product launches is expected to drive the global genomics market growth. For instance, in January 2019, Contextual Genomics launched two molecular hotspot assays (Liquid Biopsy Test and updated Solid Tumor Panel) for the detection of genomic mutations in blood and solid tumors.

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Furthermore, in May 2015, Rosetta Genomics Ltd. launched OncoGxOne. It is Next Generation Sequencing (NGS) test that profiles tumors for targeted therapy selection and chemotherapeutic tolerance.

Moreover, in September 2018, Zenome launched the first decentralized genomic internet software, which is expected to increase possibilities of safe storage of large amount of genetic data. The main advantage of decentralized genomic internet software is that the degree of security is much higher.

Global Genomics Market Restraints

Lack of qualified and trained professionals in genomics study is a major challenge for the global genomics market growth. For instance, in January 2019, according to express healthcare report, genomics study needs highly qualified and trained professionals to optimize lab workflows and run it efficiently.

Global Genomics Market Regional Analysis

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This approach includes the CE-IVD marked library preparation and analysis software. This software enables fast, highly accurate, cost-effective, and non-invasive parenteral testing (NIPT).

Furthermore, Asia Pacific is also projected to witness significant growth in the global genomics market during the forecast period, owing to increasing collaboration activities by key players. For instance, in January 2018, 10X Genomics, Inc. collaborated with the Berry Genomics Co. Ltd. Under this collaboration, 10x Genomics, Inc. focuses on development of approaches for next generation non-invasive prenatal testing (NIPT) and developing and offering new services for Berry Genomics Co. Ltd.

Key players operating in the global genomics market include Thermo Fisher Scientific, Inc., Agilent Technologies, Bio-Rad Laboratories, Inc., Illumina, Inc., Pacific Biosciences, Oxford Nanopore Technologies., 23andMe, Inc., Foundation Medicine, Inc. Hoffmann-La Roche Ltd., and Myriad Genetics, Inc.

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#Genomics Market Analysis #Genomics Market

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blueweave · 4 years ago

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Small Animal Imaging Reagents Market Size and Share is Growing at a CAGR of 10.7% During 2021-2027 | BlueWeave

According to BlueWeave Consulting, the global small animal imaging reagents market is projected to reach USD 3.4 billion by 2027, growing at a CAGR of 10.7% during 2021-2027 (forecast period). Small animal imaging is identified as a process that has been employed using imaging devices and reagents for monitoring the molecular or cellular process for biochemical, biological, diagnostic, and therapeutic application in animals such as rats and mice for drug development and gene expression studies. Furthermore, the small imaging systems are a cost-effective way for regular validation and commercialization of new drugs as it includes the whole body scan of the animal

Technological innovations such as a combination of high-resolution MRI new opportunities in the small animal imaging reagents market

The most recent advances in magnetic resonance imaging technology have been on the software side, which enables faster contrast scans, greatly simplifies cardiac imaging workflows, and allowing MR scans of the lungs. Also, a few new MRI scanners have entered the market in the past year. The technological innovations such as a combination of high-resolution MRI with other modalities and the advancement of transgenic and gene knockout technologies will fuel the demand for the reagents in the market as small animals like rats and mice are most widely used for cardiovascular imaging studies.

Rise In the Pharmaceutical Industry and R&D Expenditures

For instance, global spending on R&D has reached a record high of almost US$ 1.7 trillion. About 10 countries account for 80% of spending. The pharmaceutical market across the globe is expected to grow in the upcoming years despite the recent slowdown in key markets. In addition, the aging and growing population, rising income levels, and emerging medical conditions and along with the emergence of new diseases are the major driver's factors. These would be directly benefiting the small animal imaging market growth.

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Optical Imaging Segment occupy the largest share of the small animal imaging reagents market

Based on the Modality, the small animal imaging reagents market is segmented into Optical Imaging, PET, SPECT, CT, MRI, ultrasound, Photoacoustic Imaging, Magnetic Particle Imaging. The recent advances in molecular and cell biology and the rising awareness regarding the human and mammalian genome, molecular and cellular mechanisms that control biological processes and underlie many diseases, including cancer are boosting the segment growth. In addition, compared with the other PET/SPECT and MRI, optical imaging is relatively inexpensive without the need for extensive infrastructure.

Global Small Animal Imaging Reagents Market: Regional insights

North America catering the largest share and expected to witness significant growth in the small animal imaging reagents market during the forecast period. The high industry growth rate, with the emergence of new technology, is the major reason. The key providers are continuously upgrading their offerings to differentiate them from other competitors. This is achieved by various organic and inorganic strategies. Suppliers operating in the industry are continuously working on new development, technical expertise, and in-house capabilities. High opportunity makes the small animal imaging reagents market more competitive and suppliers are trying hard to capture the clients. The market is highly acceptable to innovative products, however, considering the risks involved in business continuity implementers are still considering brand over new offerings in the market.

Global Small Animal Imaging Reagents Product Market: Competitive Landscape

The leading players for the global small animal imaging reagents product market include, ErkinElmer Inc. Bruker Corporation, FUJIFILM Holdings Corporation, Mediso Ltd., MILabs B.V., MR Solutions Ltd. Aspect Imaging, LI-COR Biosciences hermo Fisher Scientific, Perkinelmer, Bruker, Fujifilm Holdings, Trifoil, MiltenyiBiotec, Mediso, Aspect Imaging, Li-Cor Biosciences, Trifoil Imaging, and others, are expanding their presence in the market by implementing various business strategies. Major players are engaged in mergers and acquisitions, expansion of their manufacturing facilities, infrastructural growth, investment in R&D facilities, and the quest for opportunities to expand vertically through the value chain.

Don’t miss the business opportunity of the Small Animal Imaging Reagents market. Consult our analysts, gain crucial insights, and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of global small animal imaging reagents market size & forecast. The report promises to provide recent technology trends of the small animal imaging reagents market and industry insights that help decision-makers to make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

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#Small Animal Imaging Reagents Market #Small Animal Imaging Reagents Market Size #Small Animal Imaging Reagents Market Share #Small Animal Imaging Reagents Market Forecast

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amshrihari · 5 years ago

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GENOMICS MARKET ANALYSIS

Source

Global Genomics Market Drivers

Furthermore, in May 2015, Rosetta Genomics Ltd. launched OncoGxOne. It is Next Generation Sequencing (NGS) test that profiles tumors for targeted therapy selection and chemotherapeutic tolerance.

Global Genomics Market Restraints

Global Genomics Market Regional Analysis

Europe is expected to gain significant share in the global genomics market over the forecast period, owing to increasing launches of new products by key players. For instance, in April 2017, Illumina, Inc. announced launch of its new product VeriSeq NIPT Solution, it is a CE-IVD marked next-generation sequencing (NGS)-based approach to non-invasive prenatal testing (NIPT).This approach includes the CE-IVD marked library preparation and analysis software. This software enables fast, highly accurate, cost-effective, and non-invasive parenteral testing (NIPT).

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Global Genomics Market Taxonomy

By Product Type

Consumables

Software and Services

Others

By Technology

PCR

Microarray

Next Gene Sequencing

Nucleic Acid Extraction and Purification

Others

By Application

Diagnostics

Drug Discovery and Development

Precision Medicine

Agriculture & Animal Research

Others

By End Users

Academic and Research Institute

Pharmaceutical and Biotech Companies

Hospital and Clinics

Others

By Region

North America

Europe

Asia Pacific

Latin America

Middle East

Africa

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edwardbailey286 · 5 years ago

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Online Donation Software Market 2020 Advanced Technology In- Depth Industry Overview Will Boost Considerable Development Prospects By -2030

Online Donation Software: Introduction

Online donation software is primarily used by non-profit organizations to manage and monitor the activities related to donations and numerous aspects of their relationship with their donors.

Online donation software helps non-profit organizations to supervise the whole process of donations in real time or from remote locations. Online donation software manages online fundraising, soliciting donations, gathering & managing donor information, analyzing donation-related data, boosts engagement, and accepting donations. It helps organizations to improve access and insight into the process.

The global online donation software market is projected to expand at a rapid pace during the forecast period, due to an increase in demand for online donation software among non-profit organizations.

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Global Online Donation Software Market: Dynamics

Global Online Donation Software Market: Key Drivers and Restraints

Growing demand to manage and improve the efficiency and capability of donor management teams is estimated to boost the demand for online donation software during the forecast period.

Rising demand to reduce the administrative costs of an organization is estimated to boost the demand for the software across the globe.

Rise in adoption of marketing automation features is estimated to boost the demand for online donation software across the globe. Online donation software reduces the time and effort required for repetitive tasks and automates the whole process of donation such as sending reminders to donors who have not donated for a long time.

Demand for online donation software from non-profit organizations to simplify and synchronize resources is estimated to propel the market during the forecast period

Increased demand for managing multichannel communications of the entire workflow in real-time across the globe is anticipated to boost the demand for online donation software during the forecast period.

Increasing need to strengthen relationships between the donors and organization, tracking and targeting key donors with segmented analytics, and raising awareness through email and newsletters are some of the major factors likely to propel the need for online donation software during the forecast period.

However, data security and privacy concerns are expected to hamper the online donation software market during the forecast period

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Impact of COVID-19 on the Global Online Donation Software Market

Increasing cases of COVID-19 across the globe is resulting in economic slowdown. Developed countries are strongly affected by this pandemic. Businesses have been adversely impacted in most countries due to partial or full lockdown. This in turn is projected to indirectly hamper the global online donation software market in the next few years. However, COVID-19 has a positive impact on the online donation software market due to increasing donations across the globe.

North America to Hold Major Share of the Global Online Donation Software Market

In terms of region, the global online donation software market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America

North America dominated the global online donation software market in 2019, due to the presence of financially strong, wealthy people in the region. The U.S. is the key country in the region because it has a strong economy.

The online donation software market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to rapid adoption of cloud-based technology along with increased digitalization in the region.

Global Online Donation Software Market: Competition Landscape

Several local, regional, and international players are active in the online donation software market with strong presence. Rapid technological advancements have created significant opportunities in the global online donation software market. Market players are gradually focusing on mergers and acquisition with technology partners to develop innovative and advanced solutions in order to improve their offerings and market reach.

Key Players Operating in the Global Online Donation Software Market

Blackbaud, Inc.

Bonfire

Campus Management Corp.

CaseWorthy, Inc.

Donately

DonationForce

DonorDirect.com, Inc.

DonorsChoose

DonorSnap

Double the Donation

GiveGab Service

Little Green Light, LLC

MyPledger

Neon One, LLC

OneCause

Qgiv, Inc.

Salsa Labs, Inc.

SilkStart Technology Inc.

SofterWare, Inc.

Sylogist Ltd.

Global Online Donation Software Market: Research Scope

Global Online Donation Software Market, by Component

Software

Services

Global Online Donation Software Market, by Deployment

On-premise

Cloud

Global Online Donation Software Market, by End-user

Charities

Animal Charities

Environmental Charities

Health Charities

Educational Institution

Global Online Donation Software Market, by Region

North America

Europe

Asia Pacific

Middle East & Africa

South America

U.S.

Canada

Rest of North America

Germany

France

U.K.

Italy

Rest of Europe

China

Japan

India

South Korea

Rest of Asia Pacific

GCC

South Africa

Rest of Middle East & Africa

Brazil

Rest of South America

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

Market segments and sub-segments

Market trends and dynamics

Supply and demand

Market size

Current trends/opportunities/challenges

Competitive landscape

Technological breakthroughs

Value chain and stakeholder analysis

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market

Important changes in market dynamics

Market segmentation up to the second or third level

Historical, current, and projected size of the market from the standpoint of both value and volume

Reporting and evaluation of recent industry developments

Market shares and strategies of key players

Emerging niche segments and regional markets

An objective assessment of the trajectory of the market

Recommendations to companies for strengthening their foothold in the market

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dippedanddripped · 5 years ago

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We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down for religious groups, labor organizations and non-profits. A cynic could interpret these trends as a sign that we have all become digital hermits, with our noses buried in our highly personalized screens. The reality is that powerful communities are not just alive and well but also booming. They just look different than they did 50—even 20—years ago. They are organized around businesses and brands and providing profound opportunities for companies around the world.

Take Salesforce for example. While you might think its $140 billion valuation is due purely to its innovation of software delivered on demand through the cloud, it has also created a community of nearly 2 million members who support each other, organize events, produce content, and are a critical part of its global operations. This community is an international network of minds, talent, and time, all supporting the success of Salesforce. The company’s annual “Dreamforce” conference, which attracts nearly 200,000 acolytes to San Francisco each year, represents a mecca for its ecosystem to convene, build relationships, and advance its corporate agenda.

Other examples include Harley Davidson, which has created more than 1,400 local chapters around the world for enthusiasts to get together in person and discuss their bikes; Fitbit, which has a community of more than 25 million members, who share and refine their exercise regimes; and HITRECORD, which has brought more than 750,000 artists, writers, and filmmakers together to collaborate on productions, many of which have shown at Sundance. The list goes on.

While communities generate tangible value for businesses — such as content, events, online advocacy and marketing, technology production, customer support, and education — it is the intangible value that members derive from the experience that makes these environments truly “sticky.” Human beings are fundamentally social animals. Behavioral economics and psychological research have taught us that we fundamentally crave a sense of connectedness, belonging, mission, and meaning, particularly when performing our work. Theresa Amabile’s The Progress Principle and Daniel Pink’s Drive both demonstrated that making progress towards a shared mission is the most motivating force a professional can feel. Communities deliver these benefits, creating a sense of shared accountability and a set of values while preserving individual autonomy.

A Superior Business Model

If a company can transition from simply delivering a product to building a community, it can unlock extraordinary competitive advantages and both create and support a superior business model. Specifically:

Enthusiastic members help acquire new members, resulting in lower customer acquisition costs and a tight viral loop.

Members are loath to abandon the community, resulting in increased retention and therefore improved lifetime value.

Members support one another, resulting in high gross margins due to a lower cost of service.

The result of this are very real network effects: as engagement grows, the community gets smarter, faster to respond, more globally available, and generates more value.

Codecademy is another example of a company that has figured out how to use community to support its business model. Since the company was founded nine years ago, more than 50 million people have taken one of its courses. Beyond its rich catalog of interactive educational content, the secret to Codecademy’s success has been its ability to link learners who contribute to the catalog and collaborate to improve their skills. Users of Codecademy Pro (the company’s paid offering) have access to a Slack group so they can meet, mingle and share best practices with others and gain access to events with industry professionals and peers. More advanced learners mentor the novices. This rich learning environment generates a network effect in the business model for a company that might not inherently have one.

A Sea Change Is Happening

Why is this happening now? One key reason is that technology-based communication platforms are more commoditized and accessible than ever before, building a rapidly growing addressable audience. We now have multiple generations of people who have grown up with technology and especially mobile phones and social media as part of their day-to-day lives. Global smartphone penetration is estimated to reach 45% in 2020, thus nearly one out of every two humans on the planet has the capacity to engage socially with others online.

With the ground seeded, many cheap, scalable tools for building communities both digitally and locally have been developed. These include Discourse, Slack, GitHub, Meetup.com, and WordPress, all of which make it practically effortless to convene and engage like-minded individuals and, as a result, are increasingly popular.

Consumers today also expect different relationships with brands. They don’t just want a customer support email address and a newsletter; they want deeper interaction with the company and fellow buyers of the product or service. It should be no surprise that in a recent survey, nearly 80% of startup founders reported that building a community of users was important to their business, with 28% describing it as their competitive moat and critical to their success. The top five brands in 2019 — Apple, Google, Microsoft, Amazon, and Facebook — have all invested significantly in digital and in-person community engagement across their various product portfolios.

Seven Success Patterns in Community Building

Motivated by the allure of a superior business model, accessible tools, and an eager and available audience, any company can build a tribe. But this is both a technological and cultural challenge. It’s not enough to set up a platform. You also need to create an environment that incentivizes the behavior you want to see, exposes the value generated, and highlights and rewards great participation.

Successful communities have seven key elements:

1. A shared purpose and values. As former Instagram executive Bailey Richardson puts it, the community must be able to answer the question “Why are we coming together?” 2. Simple, easily accessible value consumption. Prospective and existing members can easily see what they’re getting: support, events, documentation, the ability to download and use technology, etc. This value is not hidden or buried, it is clearly organized and available. 3. Simple, easily navigable value creation. Members can easily create new value for others in the group to consume. This contribution process is (a) crisply defined, (b) simple and intuitive, and (c) provides almost-immediate gratification. 4. Clearly defined incentives and rewards. Quality contributions (e.g. content, support, technology, etc.) and community-centric behavior (e.g. mentoring, leadership, and growth) are acknowledged and applauded to build a sense of belonging, unity, and satisfaction. 5. Carefully crafted accountability. There is a clearly defined, objective peer review and workflow — for example, reviewing content, code, and events. This doesn’t just produce better, more diverse results, it also increases collaboration and skills development. 6. Healthy, diverse participation driven by good leadership. When you are intentional about diversity and good conduct and have leaders who embody and empower these important principles, you reduce toxicity and increase value. 7. Open, objective, governance and evolution. There is clear, objective governance, and community members can play an active role in reshaping its structure and operational dynamics together, giving them “skin in the game” and, thus, a sense of ownership and responsibility.

Chief is an interesting case study of an emerging community seeking to embody these patterns of success. The company is a private network designed to support exceptional professional women with a core set of services such as coaching, peer learning and network building. Since its launch in January 2019, the company has grown rapidly and has more than 5,000 names on its wait-list. Value consumption (advice to advance your career) and value creation (peer-to-peer coaching) are obvious and clear, as is the healthy, diverse participation of community members that feel a sense of mutual accountability for their individual and collective success. As the company scales to cities throughout the United States, its community presents a formidable competitive moat, organized around the mission of professional advancement and support for female executives who are members.

Measuring Success

While there is no silver bullet for building a community, success is delivered by tracking a crisp, focused set of metrics and regularly evaluating and making adjustments based on those evaluations. This process is an evolutionary one, where your cross-functional team should repeatedly ask questions about the results they see and hypothesize changes to drive improvements. These changes are then delivered as a series of small experiments that will both move the needle and build internal experience.

For companies building a community initiative, the areas you track should be:

1. Community Consumption and Creation. This means tracking active participation and the value that members consume and produce. For example, measuring community traffic, sign-ups, individual contributions (e.g. answering questions, running events, improving content), and other areas. 2. Delivery and Execution. This means looking at how well your company is building community strategy, estimating work, and executing effectively. This is important to ensure planning and execution are aligned and avoid spinning your wheels. 3. Organizational Experience. This involves following the incubation and evolution of community skills and expertise in your business (e.g. reading and reacting to data, mentoring, moderation, conflict resolution, building and delivering incentives, etc.). This is important to ensure the company is what it needs to foster and grow the community, especially as it scales up.

We are in the early stages of truly harnessing the potential of carefully crafted, productive communities. Done well, and when intentionally woven into the fabric of the business, communities can offer a sustainable competitive advantage and drive brand awareness, value production, and therefore overall commercial valuation (oh, and delivering a world-class, personal, gratifying member experience.)

The future of business is a more open, connected, engaging one, and communities are going to change the nature of how we interact with brands, products, and other people.

#strategy #fashionl blog

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