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fushitoru · 26 days ago

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in another life, i would make you stay a gojo satoru (fix it) fic

pairing ⸺ reincarnated!gojo x reincarnated!reader

summary ⸺ you are a sorcerer, married to your husband who bears the burden of being the strongest. firsthand, you watch the love of your life fall apart, the world burdening him until, finally, he dies at the hand of sukuna. as you watch him through the broadcast, you blankly volunteer to be next and you die, praying to whatever merciful god out there that, in another life, you and satoru get the happy ending you both deserved— until you wake up from your dream, gasping. why the hell was your dream so vivid? you were some sort of magician? with a smoking HOT husband? and why the fuck does the guy that's ten minutes late to the first day of lectures look EXACTLY like him?

warnings ⸺ eventual smut fluff and angst (the holy trinity of aashi longfics), hurt/comfort, reincarnation fic, basically you and gojo have a miserable life in canon and get reincarnated into a modern au where i fix everything and give you the romcom you deserve, canon typical violence, jjk manga spoilers, mentions of blood and injury, major character death, fem reader implied

a/n i'll see u at the end :3

December 23, 2018.

“How do you feel?”

The both of you lay, side by side on the grass as you stared into the sky. The only sounds that surrounded you were the occasional rustle of leaves, the hum of the late afternoon cicadas, and the soft, almost inaudible rise and fall of your breathing.

The stars were really bright that day.

The sounds of nature were even more tangible in the absence of traffic. After the culling games had roped in both non-sorcerers and sorcerers alike, no one went out, so the roads were all virtually empty.

Satoru frowns thoughtfully, in a way that makes his nose scrunch up. His fingers play through your hair absentmindedly as he comes up with a response. With the way he’s thinking, your heart aches to tell him that you want his honest feelings, his doubts and fears, not some fake image he perpetually paints on for the rest of the world. You temper the urge.

“Fighting Megumi is gonna be…weird,” he says finally, with a sigh. “I’m just glad the real pain in the asses are out of the way.”

You remember the day he had come back from killing the higher ups. There was still blood matting his face and hair, dried and flaking. His eyes had long lost their light, and when you had got him alone in your shared room, grabbed a washcloth to wash his face. While you made sure none of the blood was still there, he had asked: Did I do the right thing?

It had taken three face towels to clean it all. The others had gotten soaked too quickly.

He continues. “I’ve been walking toward changing the system for so long, I forgot how to want anything past it.”

You tilt your head to look at him. His eyes are on the sky, as if trying to memorize every cloud.

“You can still want things,” you murmur. “Even now.”

What is left unsaid from you is, You can run away with me.

It’s a pipe dream at best. He was born with the shackle of the six eyes, born in the prison called The Strongest. Running away from it all was as possible as it was for Sisyphus to escape the burden of rolling the rock forever.

At your words, he huffs out a laugh and turns his head just slightly, eyes meeting yours. The blue of them is softer in this light, dusk and gold turning them the color of worn glass. “I do,” he says. “I want a stupid house with a stupid yard and a dumb dog who only listens to you.”

You laugh, blinking against the sudden sting in your eyes. “The dog would accidentally eat your god-awful heap of chocolates and drop dead.”

“Okay, then maybe not a dog then,” he accedes. “I could do with a cat. Just don’t confiscate my chocolates.”

Your voice is a bit stuffy when you reply with, “I would never.”

“Good,” His smile is crooked now, warm. “If I had all the chocolates and the cakes you bake for the rest of my life, I would die a happy man.”

“You already have those, Satoru,” you laugh wetly.

“Yeah, but I want grocery lists and laundry days and boring Tuesday nights. Not endless mission reports. God, I’m definitely not going to miss the paperwork,” he groans, and his tone would sound petulant to anyone else; to you, it’s a reminder of how he’s been worked to the bone.

You roll closer to him, forehead brushing against his temple. “We’ll have all of it.”

There’s a beat of silence. The wind rustles through the trees again. He closes his eyes and breathes it in, like he’s trying to make a home of it. You can’t help but look at his serene face and think,

I love you.

It goes unsaid.

Then, “You’ll wait for me?” he asks, almost like a joke.

You turn to him, gaze softening as it lingers on the line of his jaw, the sweep of his lashes, the eyes you’ve loved in a thousand different lights. He’s so beautiful it aches—like something out of a dream or a poem scribbled by a lonely poet on a dirty street, staring up at a beauty wistfully peering out of a window of a high tower.

“Always.”

December 24, 2018.

He looks like he’s watching the sky again.

You are staring down at the shape of him broadcasted through Mei Mei’s crows. The ground is soaked, and the sky doesn’t seem to know whether to rain or just stay gray. His eyes are open.

But you know better. And still, you wait.

Around you, there’s chaos. Your students, in disbelief, are talking loudly but it’s as if everyone around you is talking underwater, none of their words comprehensible. You feel someone shake you, but you’re still staring.

His eyes aren’t closed, but he looks peaceful.

The air thrums with cursed energy, of people in utter shock, and with fear so thick it could choke.

But all you can think about is a stupid patch of wildflowers blooming in your yard. They would’ve been his favorite color—blue, like his eyes when he was teasing you. Like his eyes when he told you he wanted a dumb dog and boring Tuesday nights.

You were going to plant them for him every spring.

You were going to make him cakes every time he forgot his own birthday.

You were going to grow old together.

Instead, you’ll be the one laying flowers on his grave. Alone.

“I’ll go,” you say.

It’s too quiet. Someone protests. You don’t even hear who.

“I said I’ll go.”

You’re already stepping forward. The fight is miles away but it doesn’t matter—you’ll find it. You’ll find Sukuna. You’ll follow the stench of blood and ruin until it leads you to him.

You know your death is imminent, but there is nothing left to want anymore. Because a future without Satoru is no future at all.

As you make your way through Shinjuku rapidly, you can’t help but think of Yuji—his eyes wide and boyish, despite everything—as he shoved a flyer into your hand and told you to try that ramen shop with him once this was all over.

You remember Megumi’s ginger candies, the ones you had to keep hidden or Gojo would eat them all in one go. They’re still sitting in a dish by the kitchen window.

You remember Shoko’s voice when she said, “Just come back alive, okay?”

You remember Nanami, and Utahime, and Nobara. You remember every stupid, beautiful person you’ve ever loved.

You love them, but love doesn’t always save you; instead, it makes you walk straight into the fire.

Your life had begun when Satoru had saved you from that lonely, dark prison you were forced into; you remember how you had thought that he was akin to a glowing deity, descended from heaven to be your savior. A discarded animal like you, made to believe you were human again by this savior.

So it feels right, in a terrible, sacred way, that your life should end with him, too.

When you finally spot Sukuna, you put up a good fight, but anyone who watches you knows you are resolved, have accepted your fate and prefer death. You don’t scream or cry when it happens; you stare at his face when your body is cleaved into spilling your blood like an endless dam.

You just think: I kept my promise.

I waited.

Then, as you feel everything growing darker and darker, there’s only one thought left, just a silent prayer to whatever god that might still be out there:

Let us try again.

Please—let us try again.

…

BEEP! BEEP! BEEP! BEEP!

You wake up from your dream, gasping.

The noise your alarm makes is an unfriendly wake-up call; in your furious effort to locate your phone—which has found itself nestled in your messy blankets—you notice your roommate, Maki, blearily shifting. You madly search to minimize the yelling you’re going to get from her later in the day (you’re already cooked by this point), until silence blankets the room once more.

It’s only until your phone is silenced that you register how fast your heart is beating. Then, when you trudge over to the personal bathroom you and Maki share and flick the light switch, you see that tears had flowed down your cheeks in your sleep.

What a weird fucking dream.

One to have on your first day of classes for the semester, too. You squint at your reflection, the fluorescent light doing your sleep-addled eyes no favors as you grudgingly get ready, brushing your teeth and washing your face and all that. You don’t know why it was so vivid.

From the dredges of your mind, you first recall the flashing light beams and carnal violence in the destruction of the city, and then you. Were you some kind of magician? It was kind of like…Winx Club, but you weren’t a cunty fairy in cute clothes. Something about sorcerers, so maybe Harry Potter? Hunter X Hunter?

You spit out the frothy mix of your saliva and the mouth freshener. So ridiculous. You couldn’t even blame stress for the weird fanfiction at this point—classes haven’t even started.

Memories of the dream ebb and flow as you try hard to remember what else had occurred as you wipe your face. Gazing upon the white of the moisturizer you’re dabbing on your skin, a flash of white suddenly resurfaces.

Gojo.

A violent feeling overcomes your chest at the name, and you think you’re having a heart attack with the way it clenches like you’re almost about to weep in longing of a beloved. You gasp, cupping the left side of your chest as you try to lower your heart rate.

What hurts most of all is the searing pain, like a spiral of thinly corded string has branded itself on your ring finger. In your rush to look up in the mirror to see what could be hurting you, you don’t notice the red glow it forms. What you see in the see in your reflection surprises you: you’re crying again.

Tears have fully started streaming down your face with the pain, carving wet valleys on your cheeks as they went. After your heart rate slows down, you frown while looking down at your hands. Why were they shaking?

You repeat the name numerous times in your brain, each time causing you to physically tweak. Gojo, Gojo, Gojo, and then resurfaces Satoru, Satoru, Satoru—

It’s after the tenth time you repeat his name that your body seems to calm itself down and get accustomed to whatever emotional shock that coursed through your name after you mentioned his name. His name originally came up because you remember the main person in your dream: the white-haired man. He was the reason you decided to confront that…three armed man? Or did he have four arms? Regardless, you basically offed yourself after he died because you loved him, or something. With the way your body seems to physically shake at the sheer thought of his name, as if the utter image of longing, love may not have been enough to describe what you felt.

Realizing that you’ve drifted off at reminiscing sleepily, you start, as if suddenly animated. You pat your skin, setting in the final step of your skincare routine. Then, you click on your phone screen to check the time.

And notice immediately that you are going to be late.

Then ensues you scrambling to your room, putting on your clothes, tripping on the floor in the process, getting a sleepy glare from Maki that has doubly certified that you are getting a scolding, and then finally making it out the door. The somewhat cool fall weather hits your face as you walk on the pavement, checking your clock repeatedly to ensure it hasn’t hit 9am yet.

When you make it into the lecture, you realize that it is packed. There aren’t many seats—it is a gen ed class after all, something on some ancient history, and you notice two empty seats, side-by-side, tucked away in the corner of the lecture room. You have to carefully maneuver yourself down the seats.

Navigating the maze of limbs and backpacks, you mumble a series of "excuse me’s" and "coming through’s" until you squeeze past two guys—a stern-looking blond with glasses that scream "salaryman thirst trap" and a loud brunet beside him. Reaching your target, you slide into the seat that leaves an empty one between you and the blond. You’re very pleased about the extra breathing room.

Maybe today won’t be so bad after all.

You prepare your supplies to take notes on the first (of many) syllabus reviews to come. In the meantime, you’re privy to hearing the mumble and grumble of people around you; it’s only when a throat clears itself at the head of the class do you see a man—probably the professor of this class, Yaga—who has the slides already up. Ancient East Asian History is branded on the big white screen in bolded, black Arial font. Clearly, graphic design was not his passion.

His voice projects through the mic and is fairly deep and resonant, so it’s clear to everyone, despite the number of people in the room, that class is starting. As expected, the next slide is titled “What is Ancient East Asian History?”

“Let’s delve deeper into what I mean by East Asian. Asia is a subcontinent that’s home to a diverse set of cultures, and even so in East Asia…”

As Yaga speaks, time ebbs and flows around you. The monotonous sounds of papers flipping, pens scratching on paper, and the clicking of keyboards surrounds you. You can’t help but think the fluorescent lights, harsh and white, had to be designed to keep students from falling asleep, because their intensity paints the lecture hall in this weird lighting. The mood created by it is something akin to the filter horror movies perpetually have on—vivid, but cold and dark. Like when you’ve been up for too long to the point that you don’t know if it’s night, or morning, because it’s still dark out. Then, dawn breaks, the sun enveloping the sky in its warmth.

Suddenly, the heavy set of doors that serve as your lecture hall’s entrance open loudly—louder than someone who is sheepishly entering late. Instead of the usual indifference reserved for a fellow student who had slept in, the room ripples with murmurs and giggles, shattering the silence that had settled—save for Yaga’s lecturing.

You don’t look at first. You look at Yaga, who is pinching the bridge of his nose as he mutters, “In Japanese culture, punctuality is a form of respect—something we are clearly still learning.”

You don’t turn. You don’t need to. But, like a current pulling you under, your gaze follows the crowd’s. And you see him.

Gojo.

Suddenly, your heart clenches violently, and you can only help but gasp hoarsely and shut your eyes. If you didn't, streams of tears would flow down your face once more. You couldn’t help but swear internally; you had thought you had conditioned yourself to be stable at the mention of his name.

But, almost as if it’s subconscious, you wrench your eyes open, desperate to view the boy. You’d assume something apologetic, maybe. Rushed. Someone with their hood up, mumbling an excuse as they shuffle into the shadows of the back row. But this—

This is someone who walks like he knows the sound of his own footsteps matters. His ivory hair is tussled, like he had just rolled out of your dream. He looks a bit younger than he did when you had seen him, but his eyes are the same unmistakable brilliant, cerulean color.

Now, he’s making his way down the stairs, skipping every third one with his long legs. Something leaves his lips, and it’s something humorous—depending on how girls and guys around him laugh, a shared sense of adoration in their eyes. You can only help but watch as he comes closer and closer to you, and you remember belatedly that the seat next to you is the only empty one in the whole lecture hall.

Yaga huffs and rolls his eyes, crossing his arms in barely concealed annoyance. “Nice of you to join us, Gojo.”

Gojo lifts a hand in a lazy wave. “Yaga, you ever tried finding parking on this campus?” The lecture erupts in barely muted half-sleepy giggles.

It’s only when a particularly loud high five he receives—by the brunet in your row—that you break out of your reverie and turn to your laptop, flustered. Any attempt to act nonchalant would be funny as if the thing that’s wrong with you—that invisible thing—hasn’t been rippling violently inside your gut the moment you laid eyes on him. Like your body has just been handed proof. Like a wound cracking open in slow motion.

He’s approaching, long legs trying to get through the sheer amount of people to where the empty seat next to you was, and when he’s there, right next to you, you shouldn’t look up.

But you do.

When your eyes meet his, something ancient and awful coils in your throat. A shiver, not of fear, but of recognition so buried it aches.

Pearly teeth and bright blue eyes glistening. A breathless, “Hi.”

And the invisible string, that had spiraled and corkscrewed itself into the jumble it was, pulls—until it is straight and wrung tight. You don’t know this boy. You’ve never seen him before.

So why does it feel like your heart just remembered how to break?

Your throat is dry, but you manage out a “Good morning.”

You turn back to your desk, your fingers quivering. By your side, he’s moving and rummaging through the contents of his backpack quite noisily, one that can be heard throughout the lecture hall if one were to tune out Yaga’s droning. In curiosity of seeing what was taking him so damn long to find, you turn your head slightly, and notice the heaps of wrappers—all pastel colored and bright, like candy and dessert wrappers—that his backpack is almost suffocated with. Then, he pulls out his laptop, opens it, and resumes the game of Run 3 he had paused beforehand.

Respectfully, what the fuck.

As if sensing your stare, he turns to you until meeting your eyes; you were caught. Like a deer caught in headlights, you helplessly stare back at him, heat creeping up your neck, and his gaze leaves your eyes to look at your lips, which you were biting.

Then, he leans in slightly—you also inching yourself back because why is he getting so close and why is your heart beating so fast—and whispers, “Do I know you?”

You’ve never seen him outside of the weird dream you had, and it would’ve been weird to admit that you’ve dreamed about him. “No, I don’t think you do,” you whisper back, voice hoarse.

His lips quirk in response, but, to your dismay, he doesn’t retract. His brows furrow while he stares at your face, as if deep in thought, and nods, flirtatiously saying, “Makes sense. I feel like I wouldn’t have forgotten you if I had met you.”

Despite the cheesy line, heat creeps up your neck, and you can’t help but bitterly look down at your desk after giving him a quiet, “No, I don’t we have. I’m sorry.” If he flirted with a stranger like this, dream you must’ve had a really hard time as his wife. Shameless.

And thus the lecture runs its course. Throughout, you’re tense, the heat of his presence never letting you relax. You feel every movement of his fingers, his forearms, as he played his games or typed miscellaneous things that you didn’t see because you were physically forcing yourself to stare at the lecture slides, back ramrod straight.

It’s only until his leg starts shaking that you start feeling…weird. His reaction is completely normal; you don’t blame him, because Yaga’s been going over the syllabus’ section of projects and how you can’t change project partners for over thirty minutes. But it’s the fact that a steady wave of nausea is building up inside you, until a sharp piercing sensation overwhelms your head.

Then, a vision.

It’s hazy, as if projected on cloudy water. A shaking leg, clad in what seems like uniform pants, underneath a small wooden desk. Then, a hand reaches out to yours, grasping it firmly, and you feel a weird sense of nausea once more. However, it’s not the same feeling you’ve been feeling since your dream—instead, it’s a stomach upturning feeling of being teleported somewhere.

A bed.

It’s a small one, in a room that resembles a dorm. The hand grasping yours isn’t simply grabbing your hand; it’s now trailing up your sock-covered ankle, up your calves, and then under your skirt—

The murky vision gets even murkier until you can’t register anything anymore. Then, you suddenly return, the fluorescent lights being the first thing you register after the weird deja-vu-memory thing. The feelings you felt from the vision linger, including overwhelming feelings of euphoria, lust, and sheer happiness that bloom in your heart warmly, like a flower in fresh spring.

You’re so distraught from the complicated jumble of feelings that have thrusted themselves upon you that you don’t hear Yaga say his concluding words. It’s the jarring, obnoxious screech! of the chair next to you—Gojo’s—that you jump to your senses and realize half of the students have left.

Thus, you hurriedly pack your things and book it the fuck out of there because you would rather die than be the last person to leave class, lest Yaga think you were staying behind to talk to him. You’ve had more than your fill of East Asian Studies today.

Maybe it’s best if you avoid Gojo, lest you slip up. The dream—and the weird reactions your body seems to be having in his presence—are too…peculiar. If something happened, you wouldn’t know how to recover.

In your haste, you don’t realize you’ve left something behind, nor did you hear the “Wait! You forgot….this” that Gojo had called out to you, staring at the object in his hand—and your retreating back—with a complicated expression.

next. the aftermath (soon!)

a/n short chapter, but this series is going to contain a mixture of: a lot of crack and fluff, yearning (as always, yall know me), and debilitating angst ("who did this to you??" oh i loved writing the angst) and crazy reunion sex. comment down below to be added to the taglist!!

to be clear, unless otherwise indicated, reader is getting these moments from the past as "migraines" / flashes / dreams.

TAGLIST P1:

@nithica @rh-tg1 @tbzzluvr @spookytyphoonfire @vsynical

@totallyuniquenut @yamiyas @nishayuro @nariminsstuff @starmapz

@sylusonlylove @purplemint @elliesndg @gggellaa @arabellasolstice

@arrozyfrijoles23 @yeehawbrothers @that-one-lightskin @candyluvsboba @avaults

@iheartkhloe @angelcherrry @madamechrissy @xxemmarldxx @lovenbesos

@liveforkny @nattie-smack @cherryredribbons @introvertatitsfinest @starlightoru-gojo

@hyori2 @gxldencloset @l0v3m3m0re @cuntysaurusrex @nanamineedstherapy

@oikawasxx @littlemisspoets-blog @anuncalledbridge @watermelonmuntchers @zeyno-14

@k-kkiana @nanamiskentos @kviwi @evawts @forest-nymph420

@bontensh0e @viiennie @blossomedfloweroflove @6isek @dreamssfyre

#aashi writes #gojo x reader #gojo smut #gojo x you #jjk x reader #jjk smut #jjk x you #gojo satoru x reader #gojo satoru smut #gojo satoru x you #jujutsu kaisen x reader #jujutsu kaisen smut #jujutsu kaisen x you #jjk fic #jujutsu kaisen #gojo satoru

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tomk447 · 3 months ago

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Inside NAB 2025: The AI Revolution Transforming Media Technology

The moment I stepped into the Las Vegas Convention Center for NAB 2025 this past weekend, I was struck by an unmistakable atmosphere of transformation. This wasn't just another incremental year in broadcasting technology—it was a paradigm shift unfolding before my eyes. With over 60,000 attendees from 160 countries and nearly 1,100 exhibitors showcasing their innovations, NAB has cemented its position as the global nexus for content creators across all industries.

The exhibition halls vibrated with excitement over revolutionary technologies, particularly artificial intelligence, which has fundamentally reshaped the landscape of content creation and distribution. As the exhibition continues through April 9, I'm sharing my exploration of the most remarkable innovations, emerging trends, and standout company showcases defining this watershed moment in broadcasting history.

The AI Revolution: From Experiment to Essential Toolkit

If there's one technology dominating every conversation on the show floor, it's artificial intelligence. The AI Innovation Pavilion has become one of the most trafficked areas of the convention, where attendees witness firsthand how AI is revolutionizing content creation and production workflows. What's particularly striking this year is AI's evolution from experimental technology to essential toolkit for media professionals across all sectors of the industry.

Content Creation Reimagined Through AI

At Adobe's booth, crowds gather continuously to witness astonishing advancements in AI-powered content creation tools. Their new GenStudio platform functions essentially as a complete creative team within a single software solution, demonstrating how AI can augment rather than replace human creativity. The feature generating the most buzz is Premiere Pro AI Pro, which now offers multilingual subtitles with emotional nuance recognition—a game-changer for global content distribution. During a live demonstration, I watched the software accurately capture not just words but tone and context across five languages simultaneously, dramatically reducing post-production time while improving accessibility.

Microsoft's main stage presentation, led by Silvia Candiani, VP of Telco, Media and Gaming, provided valuable insights into AI integration across the entire content lifecycle. Their panel discussion brought together industry leaders who highlighted concrete examples of AI applications already transforming their workflows. What became evident through these discussions is that we're witnessing a fundamental shift from AI as specialized tools to comprehensive solutions addressing entire production pipelines.

Production Workflow Transformation

The integration of AI into production workflows represents perhaps the most immediately practical application of the technology. Multiple vendors demonstrated how AI-powered solutions can recognize images, speech, and actions in real-time, dramatically streamlining the production process. One particularly impressive AI tool converts verbal descriptions into comprehensive production plans, effectively reducing pre-production time by up to 70% according to case studies presented on the show floor. This represents a significant advancement in operational efficiency that smaller production companies can leverage to compete with larger studios.

Blackmagic Design's implementation of AI for noise reduction in their URSA Mini Pro 8K Plus camera and AI-driven color correction in the ATEM Mini Extreme HDR demonstrates how artificial intelligence is being deployed directly in hardware solutions. During hands-on demonstrations, I was impressed by how these technologies produced professional-grade results with minimal human intervention, potentially democratizing high-end production capabilities for creators at all levels.

Cloud Production and Virtualization: Redefining Remote Work

The evolution of cloud-based production environments has accelerated dramatically since last year's show, with infrastructure becoming more robust and workflows more sophisticated. This technological advancement continues to reshape how teams collaborate across distances and time zones.

Cloud Ecosystem Development

The evolution of cloud ecosystems was evident across multiple vendor booths, with many companies showcasing expanded capabilities through microservices that enhance flexibility and scalability. Several media solution providers demonstrated cloud routing platforms designed for live video with expanded feature sets. In one particularly effective demonstration, I watched how a modern cloud platform handled complex multi-feed productions with remarkable efficiency, allowing producers to route and manage numerous simultaneous streams without requiring extensive technical expertise.

AWS continues to lead innovation in cloud infrastructure specifically tailored for media workflows, showcasing scalable solutions that enable broadcasters to handle increasingly complex streaming demands. Their presentations emphasized how traditional broadcasters are leveraging cloud technologies to remain competitive in a rapidly evolving digital landscape, with demonstrable cost savings and enhanced capabilities. Microsoft Azure and Google Cloud also maintained significant presences, each highlighting their unique approaches to media workflow optimization.

Remote Production Advances

The shift toward remote production, initially accelerated by necessity during the pandemic years, has now matured into sophisticated systems that offer significant advantages over traditional on-location setups. Several vendors showcased case studies illustrating how remote production technology has evolved from simple transmission tools to comprehensive production environments. Particularly impressive were demonstrations of bonded cellular solutions with adaptive bitrate technology for challenging locations—one notable example being coverage of the 2025umbhela festival in India, where various technical solutions maintained consistent streams despite network saturation from an enormous crowd of attendees.

What's particularly fascinating about the current remote production landscape is how it's enabling smaller teams to create broadcast-quality content with significantly reduced budgets. Multiple technology providers presented data showing substantial cost reductions compared to traditional remote production techniques—some claiming savings of up to 90%. This democratization of production capabilities represents a fundamental shift in who can create professional broadcast content, with implications across the entire media industry.

Immersive Media: When Virtual Meets Reality

Virtual and augmented reality technologies have transcended novelty status to become practical tools for storytelling and audience engagement. The Post|Production World track at NAB 2025 offers comprehensive sessions on mixed-reality storytelling that showcase the latest hardware and software solutions.

Advancements in VR/AR Technologies

Sony's booth features demonstrations of their Crystal LED XR Studio, which allows control of virtual scenes using AR glasses, creating a seamless blend between physical and digital environments. This technology enables directors and producers to visualize and adjust virtual elements in real-time, dramatically streamlining production processes for virtual productions. The integration with their new VENICE 7 camera, which offers 8K HDR at 120fps with AI depth prediction, creates a comprehensive ecosystem for next-generation content creation.

ASUS showcased their ProArt Cinema PQ09, a breathtaking 162-inch 4K HDR MicroLED display with an ultra-small 0.93mm pixel pitch, delivering exceptional 10,000:1 contrast and 97% coverage of the DCI-P3 color spectrum. This display technology represents a significant advancement in immersive viewing experiences, with applications ranging from high-end home theaters to broadcast studios and corporate environments. The visual fidelity must be seen to be believed—colors appear incredibly vibrant while maintaining natural tones, and the contrast levels create a truly immersive viewing experience.

Storytelling in Mixed Reality

Vizrt is building on their success from last year's Olympics with new AR tools specifically designed for sports broadcasting. Their demonstrations showcase virtual sets designed to interact seamlessly with real people and objects, creating compelling visual narratives that enhance viewer understanding and engagement. During their presentations, they emphasized how these tools enable broadcasters to tell more complete stories by visualizing information that would otherwise be difficult to convey.

Megapixel's booth highlights their groundbreaking Full Spectrum lighting technology and Camera+ mode on their HELIOS® LED Processing Platform, enabling more realistic virtual productions. Their partnership with ROE Visual showcases the Carbon Full Spectrum RGBCA multi-primary series, which significantly improves color reproduction and lighting quality for in-camera effects. These advancements are crucial for productions seeking to capture final pixel in-camera rather than relying on extensive post-production.

Six Companies Shaping Broadcasting's Future

While thousands of innovations across hundreds of companies fill the exhibition floor, six organizations stand out for their transformative contributions to the industry. These companies represent various facets of the broadcasting ecosystem, from content creation to distribution and display technologies.

TVU Networks: Evolution in IP-Based Solutions

Among the companies marking significant milestones this year is TVU Networks, celebrating its 20th anniversary. Their evolution from early IP-based transmission to today's comprehensive media solutions mirrors the industry's broader transformation. Walking through the West Hall, I noticed their booth showcasing both historical innovations and forward-looking technologies.

What caught my attention was their MediaHub platform, which since its launch last year has found application in several major productions. During a demonstration, I observed how the routing solution handled multiple video feeds simultaneously, an approach that several broadcasters at the show mentioned had simplified their remote production workflows.

Like many companies at NAB, TVU is addressing the industry-wide challenge of making cloud workflows more cost-effective. Their TVU One with advanced bonded cellular technology was featured in various use cases, including challenging coverage scenarios in densely populated events. This focus on reliability in difficult transmission environments reflects a broader industry trend toward ensuring content delivery regardless of conditions.

Blackmagic Design: Democratizing Professional Tools

Blackmagic Design continues its tradition of making professional equipment more accessible with several notable announcements at NAB 2025. Their booth attracted substantial crowds eager to see the latest hardware and software innovations that have made the company a favorite among independent content creators and established studios alike.

The URSA Mini Pro 8K Plus introduces AI noise reduction that sets new standards for image quality in challenging lighting conditions. During demonstrations, this camera produced remarkably clean footage in low-light situations that would typically require expensive lighting setups. Their ATEM Mini Extreme HDR with AI-driven color correction ensures consistent color reproduction across multiple cameras, addressing one of the common challenges in multi-camera productions.

On the software side, DaVinci Resolve showcased several exciting new features, including a Keyframing Panel on the Edit Page that eliminates the need to use Fusion for simpler animations. The ability to view two timelines simultaneously (similar to Avid) and enhanced multicam AI editing tools demonstrate Blackmagic's commitment to streamlining post-production workflows. These innovations reflect a deep understanding of editors' needs and a commitment to continuous improvement.

Adobe: Redefining Creative Possibilities

Adobe's presence at NAB 2025 reinforces their position as a leader in creative software solutions, with AI-powered tools taking center stage. Their booth features demonstrations of two experimental projects that push the boundaries of AI-assisted creation: Project Scene, which generates 3D environments based on descriptions, and Project Motion, which animates text descriptions.

While Adobe's booth was notably smaller than in previous years, reflecting broader industry changes in how companies engage with trade shows, the quality and innovation of their demonstrations attracted consistent crowds. Their focus on AI as a creative partner rather than just a productivity tool resonated with attendees looking for ways to enhance rather than automate their creative processes.

Premiere Pro AI Pro's multilingual subtitle feature, which grasps emotional nuances, addresses a significant pain point for content creators targeting global audiences. This technology not only saves time but potentially improves the viewing experience for international audiences by preserving the emotional context of dialogue.

Sony: Pushing Technical Boundaries

Sony's substantial booth showcases their continued commitment to high-end broadcasting and cinema equipment. The VENICE 7 camera, offering 8K HDR at 120fps with AI depth prediction, represents the pinnacle of digital cinema technology. This camera's capabilities enable directors and cinematographers to capture footage with unprecedented detail and dynamic range, opening new creative possibilities.

The Crystal LED XR Studio demonstration illustrates how virtual production is evolving from specialized technology to mainstream production methodology. By allowing control of virtual scenes using AR glasses, Sony has created an intuitive interface for directors and cinematographers to work with virtual environments. This approach maintains the creative workflow familiar to filmmakers while enabling the efficiency benefits of virtual production.

Sony's consistent innovation in sensor technology and image processing continues to set industry standards, making them a required visit for anyone interested in the technical aspects of image capture and display. Their integration of AI for depth prediction in the VENICE 7 camera demonstrates how traditional camera manufacturers are embracing computational photography to enhance their products.

ASUS: Professional Displays Reimagined

ASUS's ProArt series makes a significant impression at NAB 2025, with their massive 162-inch ProArt Cinema PQ09 4K HDR MicroLED display serving as a centerpiece. This display's ultra-small 0.93mm pixel pitch sets it apart from typical microLED displays, resulting in smoother and more vivid images ideal for home theaters and broadcasting environments.

Their ProArt Display PA16USV, a portable 15.6-inch 4K monitor with 12G SDI connectivity, addresses the needs of on-set professionals requiring accurate color reproduction and flexible mounting options. The monitor's 282 PPI density, 100% sRGB and Rec. 709 color gamut coverage, and versatile connectivity make it ideal for production and post-production tasks.

The introduction of the ProArt CaliContrO MCA02 Three-In-One Calibrator demonstrates ASUS's understanding of professional workflows. This device not only aids in hardware and software calibration but also provides direct OSD adjustments and customizable shortcuts for Adobe and other applications, streamlining the editing process for content creators.

Megapixel: Advancing Display Technology

Megapixel's presence at NAB 2025 centers on their innovations in display technology and LED processing for virtual production environments. Their HELIOS® LED Processing Platform with Full Spectrum lighting technology and Camera+ mode has garnered significant attention from broadcasters and film producers exploring virtual production techniques.

Their partnership with ROE Visual to showcase the Carbon Full Spectrum RGBCA multi-primary series powered by Megapixel technology demonstrates the company's commitment to improving color reproduction and lighting quality for in-camera effects. This technology is particularly valuable as productions increasingly seek to capture final pixel in-camera rather than relying on extensive post-production work.

Megapixel's ST 2110 100G with NMOS capabilities addresses the growing need for high-bandwidth, standards-compliant signal processing in professional environments. This technology facilitates the integration of LED walls into broadcast infrastructure, enabling more sophisticated virtual sets and real-time effects.

Where Media Technology Is Heading: Future Outlook

The innovations on display at NAB 2025 point to several clear trends that will shape the future of media technology. These developments will influence not only how content is created but also business models, audience engagement strategies, and regulatory frameworks.

Economic Implications

The integration of AI and cloud technology into content creation and distribution suggests a shift toward increased efficiency and cost-effectiveness. Broadcasters benefit from AI's capacity to streamline production processes, potentially reducing operational costs while enhancing content quality. Several technology providers announced significant cost reductions in cloud-based live workflows, addressing one of the primary concerns for organizations transitioning to cloud-based production models. These economic efficiencies could be particularly transformative for mid-sized and smaller media organizations.

The democratization of professional tools through innovations from companies like Blackmagic Design continues to lower barriers to entry for content creators. This trend could lead to further fragmentation of the media landscape as smaller producers gain access to tools previously available only to large organizations with substantial budgets.

Social and Political Considerations

The political context surrounding NAB 2025 includes significant concerns about press freedom under the current administration. NAB CEO Curtis LeGeyt has emphasized the importance of safeguarding journalistic integrity amid governmental pressure, and several sessions focused on navigating these challenges while maintaining editorial independence.

The creator economy receives substantial attention at this year's show, reflecting its growing importance in the media ecosystem. Sessions exploring business models, monetization strategies, and audience development for independent creators demonstrate how the industry is adapting to this shift in content production and distribution.

Technological Trajectories

The convergence of AI, cloud technology, and immersive media is creating new possibilities for storytelling and audience engagement. These technologies are increasingly working in concert rather than as separate innovations, enabling more sophisticated and personalized content experiences.

The evolution of virtual production from specialized technology to mainstream methodology continues, with companies like Sony, Megapixel, and Vizrt developing more intuitive and powerful tools. This trend could fundamentally change how visual content is created, reducing the distinction between production and post-production phases.

A Transformative Moment in Media Technology

NAB 2025 represents a pivotal moment in the evolution of broadcasting and media technology. The integration of AI across all aspects of content creation and distribution is no longer experimental but essential for organizations seeking to remain competitive in a rapidly changing landscape. Cloud-based production environments have matured into robust solutions that offer significant advantages over traditional infrastructure. Immersive media technologies are evolving from novelties to powerful storytelling tools that enhance audience engagement and create new creative possibilities.

The six companies highlighted in this report—TVU Networks, Blackmagic Design, Adobe, Sony, ASUS, and Megapixel—exemplify different aspects of this technological transformation. From TVU Networks' cloud routing solutions to Blackmagic's AI-enhanced cameras, Adobe's creative AI tools, Sony's virtual production environments, ASUS's professional displays, and Megapixel's LED processing innovations, each company is contributing to a fundamental reimagining of how media content is created and consumed.

As NAB 2025 continues through April 9, the conversations and demonstrations on the show floor will undoubtedly generate new insights and collaborations that will shape the industry for years to come. The technological innovations on display represent not just incremental improvements but transformative changes that will influence economic, social, and political aspects of media production and distribution worldwide. For content creators, technologists, and media executives alike, this year's NAB Show isn't just an exhibition—it's a glimpse into a future that's arriving faster than any of us anticipated.

#Virtual-Production-Technology #Cloud-Production-Workflows #AI-Broadcasting-Integration

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