#Creator Tools 2026

[sunnyiocreators]

AI-Enhanced Audio :AI-Enhanced Audio: How Voice Tech Is Shaping the Next Generation of Creators

Sunny.io.creator is a progressive thinking tech blog spotlighting the intersection of Ai tech and digital innovation, and collaborative monetization strategies. The digital landscape is a relentless current, constantly shifting and reshaping itself. For brands, creators, and individuals alike, staying afloat and thriving means understanding the undertows and anticipating the next big wave. As we…

[satoshi-mochida]

Narrative adventure game IKUMA: The Frozen Compass announced for PS5, Xbox Series, and PC - Gematsu

Mooneye Studios has announced IKUMA: The Frozen Compass, a narrative adventure game that depicts the story of a boy and his dog stranded in the Arctic. It will launch for PlayStation 5, Xbox Series, and PC via Steam in 2026.

Here is an overview of the game, via Mooneye Studios:

About

IKUMA: The Frozen Compass is a coming-of-age story, where you play as cabin boy Sam and his sled dog Ellie who are stranded on an uncharted island in the Arctic in 1864. There’s harsh elements and rough terrain to overcome, food to be foraged and mysteries to be uncovered, all the while, Sam is on a journey of making peace with his past and becoming himself. IKUMA: The Frozen Compass is inspired by the Franklin expedition of 1845 (more on that in a sec, if you’re interested) and Inuit legends and can be played solo or cooperatively. The Franklin expedition set out on a mission to discover a North-West Passage that would connect Europe and Asia in 1845. Their ships, Terror and Erebus, were the best equipped expedition vessels thus far and yet never made it home. The ships and other remainders have only been discovered fairly recently and their disappearance is shrouded in mystery to this day. The story of Franklin and his crew has been fascinating us long before we started development on IKUMA: The Frozen Compass and became our initial inspiration. In the game we’re telling our fictional version of the story through a mystery Sam needs to solve on the island. The Humboldt expedition had been lost and Sam’s crew was tasked to find out what happened when they themselves got into an accident leaving Sam and a single sled dog stranded on the island that happens to be the stage for the final days of the lost Humboldt crew. Sam now has the chance to retrace their steps and uncover a dark secret that led to the expedition’s tragic failure.

An Emotional Narrative – IKUMA: The Frozen Compass is a coming-of-age story in which you explore unfamiliar terrain, forage for food and uncover mysteries. Not only in order to survive, but to make peace with your past and finally become yourself.

Explore with a Friend – Switch between the two companions at any time, or play side by side with a friend in order to make the best use of the characters’ different skills to achieve your goal.

Brave the Cold – Use the tools and items you gather on the island to find your way and overcome rough terrain. Climb, fish, gather resources, do what it takes to get yourself and your companion to safety.

An Ancient Mystery – Explore ancient Inuit legends in order to solve the mystery surrounding a lost expedition. Retrace their steps but beware of what’s lurking within the fog that cloaks their path.

Key Features

A Spectacular Frozen Environment – Traverse breathtaking Arctic landscapes, from glaciers and caverns to forgotten ships buried in the ice with the few tools you can manage to find.

A Haunting Mystery – Gather clues and uncover the fate of a cursed expedition left buried beneath the ice.

Fully Voiced Emotional Narrative – Experience a powerful story of love, loss, and endurance.

Play Solo or Cooperatively – Share the journey with a friend as you work together to overcome the Arctic’s challenges.

Survive the Arctic – Manage limited supplies, endure the bitter cold, and rely on your trusted sled dog for guidance. From the creators of award-winning narrative-driven adventure Lost Ember comes a new, deeply emotional experience.

Watch the announcement trailer and a 20-minute behind the scenes video below. View the first screenshots at the gallery.

Announce Teaser Trailer

Behind the Scenes

[marketinginghts]

Influencer Marketing Company in India

As the lines separating virtual and physical worlds begin to fade, the need to keep up with evolving trends becomes even more vital. Alongside this shift, as social media becomes a staple for people of all ages, a growing wave of content creators and influencers is seizing countless opportunities. According to Statista, the present worth of India’s influencer marketing sector stands at about 16.38 billion INR and is expected to grow to 28 billion+ INR by 2026.

As influencer marketing becomes a powerful strategic tool, the benefits of joining hands with an influencer marketing company in India are now a crucial asset for brands aiming to connect with their audience, amplify online visibility, and achieve success that once seemed out of reach. Companies are constantly on the lookout for innovative methods and breakthrough opportunities to enhance their brand equity through increased trust, recognition, engagement, and direct reach. With influencer partnerships becoming mainstream, joining forces with a leading influencer marketing agency can elevate a brand’s marketing to the next level.

Influencer Marketing Agency and Their Role in Current Advertising

In today’s competitive commercial space, influencer marketing agency have emerged as essential growth enablers for brands. These agencies serve as reliable partners in helping businesses connect with influential figures online. They support brands in forming genuine bonds with their audiences. These agencies maintain close relationships with a strong network of creators who are regarded as credible voices, guiding potential buyers toward brands through strategic and impactful messaging.

Influencer Marketing Company: Why Teaming Up with them Matters

To scale effectively, brands must utilize the full benefits offered by influencer marketing companies, including expert market research, campaign monitoring, performance evaluation, and actionable insights. It’s crucial for brands to rely on an experienced influencer marketing partner to gain the right tools, techniques, and understanding to grow their digital footprint and establish credibility. Such agencies are well-versed in fast-changing customer needs and influencer trends, enabling them to launch highly targeted campaigns that produce solid and measurable results.

To highlight the value more clearly, let’s explore the key advantages of choosing the best influencer marketing company to generate deep audience engagement and lasting brand relationships.

Key Rewards of Hiring a Premier Influencer Marketing Services

Here are five notable influencer marketing agency advantages that businesses can benefit from:

Tapping Into the Strength of Data for Winning Campaigns

A top benefit of working with influencer marketing agency lies in their ability to leverage data effectively. They operate at the intersection of creative thinking and data science. By combining advanced tools and market intelligence, they assess essential indicators like demographics, audience response, conversion rates, and brand visibility. These insights help fine-tune campaigns, improve brand reputation, and maximise return on investment through well-informed planning and research.

Activating Strategic Innovation for Campaign Success

Agencies offer powerful advantages by utilizing data insights and cutting-edge analytics. They help brands execute highly efficient campaigns. As algorithms shift rapidly, only consistent innovation can deliver outstanding outcomes. And who better to guide a brand than influencer specialists? They tap into top-tier creator content and apply smart tech-based tactics to meet the fast-changing preferences of digital consumers.

Reinforcing Brand Integrity Through Effective Management

In an age dominated by fleeting digital relationships, influencer marketing agency assist brands in establishing true and lasting authenticity with their audience. By analyzing emerging trends and behavioral changes, these agencies enable brands to forge strong, transparent partnerships with influencers that mirror their core values—building trust and boosting credibility.

Fostering Deeper Bonds with Aligned Branding

Among the many influencer marketing agency benefits, a key one is cultivating a brand’s emotional bond with its prospective customers. Using carefully crafted strategies aligned with the brand’s long-term mission, these agencies form organic connections that not only resonate with the audience but also evolve into loyal and enduring customer relationships.

Expanding Impact Beyond Traditional Social Media

Another major benefit of influencer marketing agency is their ability to move beyond standard social content and tap into other creative avenues—such as blog collaborations, video series, podcast integrations, digital launches, and live campaigns. These agencies challenge conventional limits and craft immersive campaigns that help brands reach wider audiences and enhance their market positioning.

Final Words: Benefits of Collaborating with Influencer Marketing Company in India

By working with a professional influencer marketing services, brands can reach diverse audiences and reap countless strategic benefits. From delivering creative flair and unique storytelling to providing precise planning and analytics-driven execution, the perks of hiring a leading influencer marketing services like Raipl are abundant. Their expertise can propel any brand’s influence to new levels, offering impactful, efficient, and result-oriented growth across the digital landscape.

[craigshapiro]

2025 Predictions: Disruption, M&A, and Cultural Shifts

1. NVIDIA’s Stock Faces a Correction

After years of market dominance driven by AI and compute demand, investor expectations will become unsustainable. A modest setback—whether technical, regulatory, or competitive—will trigger a wave of profit-taking and portfolio rebalancing among institutional investors, ending the year with NVIDIA’s stock below its January 2025 price.

2. OpenAI Launches a Consumer Suite to Rival Google

OpenAI will aggressively debut “Omail,” “Omaps,” and other consumer products, subsidizing adoption with cash incentives (e.g., $50/year for Omail users). The goal: capture original user-generated data to train models while undercutting Google’s monetization playbook. Gen Z, indifferent to legacy tech brands, will flock to OpenAI’s clean, ad-light alternatives.

3. Rivian Gains Momentum as Tesla’s Talent Exodus Begins

Despite fading EV subsidies, Rivian becomes a credible challenger as Tesla grapples with defections. Senior Tesla executives—disillusioned with Elon Musk’s polarizing brand—will migrate to Rivian, accelerating its R&D and operational maturity. By late 2025, Rivian’s roadmap hints at long-term disruption, though Tesla’s scale remains unmatched.

4. Ethereum and Vitalik Surge to New Heights

Ethereum solidifies its role as crypto’s foundational layer, driven by institutional DeFi adoption and regulatory clarity. Vitalik Buterin transcends “crypto-founder” status, becoming a global thought leader on digital governance and AI ethics. His influence cements ETH’s position as the “defacto choice” of decentralized ecosystems.

5. Amazon Acquires Anthropic in a $30B AI Play

Amazon, needing cutting-edge AI to compete with Microsoft/OpenAI and Google, buys Anthropic but preserves its independence (a la Zappos). Anthropic’s “long-term governance” model becomes a differentiator, enabling multi-decade AI safety research while feeding Amazon’s commercial ambitions.

6. Netflix Buys Scopely to Dominate Interactive Entertainment

With streaming growth plateauing, Netflix doubles down on gaming. The $10B Scopely acquisition adds hit mobile titles (Star Trek Fleet Command, Marvel Strike Force) to its portfolio, creating a subscription gaming bundle that meshes with its IP-driven content engine.

7. Amazon + Equinox + Whole Foods = Wellness Ecosystems

Amazon merges Equinox’s luxury fitness brand with Whole Foods’ footprint, launching “Whole Life” hubs: members work out, sauna, grab chef-prepared meals at the hot bar, and shop for groceries—all under one subscription.

8. Professional Sports Become the Ultimate Cultural Currency

Athletes supplant Hollywood stars as cultural icons, with leagues monetizing 24/7 fandom via microtransactions (NFT highlights, AI-personalized broadcasts). Even as streaming fragments TV rights, live sports’ monopoly on real-time attention fuels record valuations.

9. Bryan Johnson’s Blueprint Goes Mainstream

Dismissed as a biohacking meme in 2023, Blueprint pivots from $1,000/month “vampire face cream” to a science-backed longevity brand. Partnering with retail giants, it dominates the $50B supplement market and other longevity products (hair loss, ED, etc).

10. Jayden Daniels Redefines QB Training with Neurotech

The Commanders’ rookie stuns the NFL with pre-snap precision honed via AR/VR simulations that accelerate cognitive processing. His startup JaydenVision, licenses the tech to the league—making “brain reps” as routine as weightlifting by 2026.

*BONUS*

11. YouTube Spins Out, Dwarfing Google’s Valuation

Alphabet spins off YouTube into a standalone public company. Unleashed from Google’s baggage, YouTube capitalizes on its creator economy, shoppable videos, and AI-driven content tools. Its market cap surpasses $1.5T—eclipsing Google’s core search business.

[topdigitalmarketingcourse]

9 Digital Marketing Predictions for 2026 That Will Shock Even the Top Institutes

In the ever-changing world of digital marketing, 2026 isn’t going to be just another year—it’s going to be a digital rollercoaster. From AI-driven campaigns to immersive content experiences, the landscape is evolving so fast that even the top digital marketing institutes in Raipur might need to update their playbooks.

So buckle up! If you're thinking about enrolling in the best digital marketing course in Raipur or you're already attending digital marketing classes in Raipur, these 9 jaw-dropping predictions are a must-read.

Let’s dive in.

1. Zero-Click Search Will Dominate Google Results

Remember when clicking a search result was a normal part of life? Well, in 2026, we’re moving toward a world where Google gives the answer before you even click. With the rise of featured snippets, AI summaries, and people-also-ask boxes, websites will fight harder for visibility without getting actual clicks.

This means marketers will need to master SEO strategies focused on visibility, not just traffic.

So if you’re wondering “Where can I find the best digital marketing institute in Raipur?”—you’ll likely get the answer right on the search page.

2. AI-First Content Will Be the New Norm

By 2026, AI won’t just assist marketers—it’ll be their creative sidekick. From generating social media posts to writing scripts for video ads, AI will handle much of the content workload.

But here’s the catch: brands will compete on humanized content—messaging that doesn’t feel robotic. That’s why enrolling in digital marketing classes in Raipur that teach both AI tools and emotional storytelling will be crucial. The blend of tech and empathy? That’s the sweet spot.

3. Voice Search Will Finally Take Center Stage

"Okay Google, show me the top digital marketing institute in Raipur."

That phrase alone reflects the next wave of SEO—voice search optimization. As smart speakers and voice assistants become more mainstream, optimizing for natural language queries will be critical.

If your content doesn’t answer voice-style questions like “What’s the best digital marketing course in Raipur?”—you’re already behind.

4. Augmented Reality (AR) Ads Will Go Mainstream

Get ready for your Instagram ads to literally pop off the screen. By 2026, brands will use AR-driven marketing to let users "try" products virtually—whether it's lipstick, sunglasses, or even a sofa in your living room.

This means digital marketers must learn how to create interactive campaigns. If you're joining top digital marketing classes in Raipur, ask if AR ad creation is part of the curriculum. It’s no longer futuristic. It’s now.

5. Google’s Third-Party Cookie Phase-Out Will Reshape Ad Targeting

In a post-cookie world, first-party data will become gold. Brands will shift to community building, email marketing, and exclusive app-based data tracking.

So, if you’ve been learning how to run Facebook Ads, it’s time to upgrade to privacy-first advertising strategies.

Any best digital marketing course in Raipur in 2026 will need to cover this shift extensively—or risk becoming outdated.

6. Micro-Influencers Will Have More Power Than Celebrities

While celebrities were the face of influencer marketing in the 2010s, micro-influencers are now stealing the show. With higher engagement rates and niche audiences, their ROI is unmatched.

Imagine you're working with a local Raipur fashion blogger who has 8K loyal followers—that's more powerful than paying a Bollywood celeb with low interaction.

Learning how to identify and collaborate with micro-creators will become essential in modern marketing strategies.

7. AI Search Engines Will Compete with Google

ChatGPT, Meta AI, Perplexity—2026 might just be the year AI-powered search engines rival Google’s dominance. These engines answer queries conversationally and pull data from multiple sources instantly.

If your brand isn't optimized for these platforms, you might disappear digitally.

This makes enrolling in the top digital marketing institute in Raipur more critical than ever—because staying visible in a multiverse of search engines requires next-level training.

8. Hyper-Personalization Will Outperform Generic Campaigns

Forget one-size-fits-all ads. In 2026, the most successful brands will use real-time data to show different ads to different users based on their mood, behavior, and location.

Picture this: two people visit the same website and see two completely different landing pages based on how they’ve previously interacted online.

To execute that? You’ll need training in dynamic content, AI personalization tools, and behavioral analytics.

And yes, that’s what a solid digital marketing course in Raipur should teach.

9. Learning Platforms Will Shift to AI + Mentorship Hybrids

Here’s something that might surprise even the best institutes—the way digital marketing is taught will change drastically. By 2026, we’ll see hybrid models combining:

AI-led assessments

Live mentorship

Personalized learning dashboards

Career simulation tools

So if you’re searching for “Which is the best digital marketing course in Raipur?”—make sure the institute offers modern formats that reflect this future.

Because students in 2026 will need more than just PDFs and PowerPoints—they’ll need an immersive, mentorship-led experience.

🎯 So… What Does This Mean for Students in Raipur?

If you're someone typing “best digital marketing institute in Raipur” into your search bar, you’re not just looking for information—you’re looking for a future-proof career. And these 9 predictions prove one thing loud and clear:

👉 Digital marketing is changing fast. And only the updated survive.

So, whether you're:

A student aiming to break into digital marketing

A small business owner wanting to do-it-yourself

Or a working professional looking to reskill

You need an institute that doesn’t just keep up—it leads.

✅ Why VIDA Is the Future-Ready Choice in Raipur

Let’s cut to the chase:

📍 VIDA is the best digital marketing institute in Raipur for students serious about growth.

Here’s why:

✅ Industry-backed curriculum designed for 2026 trends

✅ Trainers with real campaign experience, not just theory

✅ Hands-on learning with Google Ads, Meta Business Suite, ChatGPT tools, and more

✅ Flexibility for students, professionals, and entrepreneurs alike

✅ AI-integrated classrooms with personalized mentorship

Whether you're asking “Where can I find the top digital marketing classes in Raipur?” or “Which digital marketing course in Raipur actually lands jobs?”—VIDA is the answer.

✨ Final Thoughts: Be the Marketer of the Future

2026 won’t wait for anyone. It’s bringing change in waves—from AI domination to ad personalization and beyond. The real question is:

Are you learning at an institute that’s teaching the future—or still stuck in the past?

At VIDA, we believe in teaching tomorrow, today.

Join the best digital marketing course in Raipur, and let your success story begin.

[techit-rp]

Why an Online Digital Marketing Course Is the Smartest Career Move in 2025

Digital marketing has become the backbone of modern business strategy. From startups to Fortune 500 companies, every brand is investing in digital channels to engage customers, build loyalty, and drive sales. As this demand rises, so does the need for skilled digital marketers—and that’s where an online digital marketing course can unlock powerful career opportunities.

Whether you’re a student, a working professional, or an entrepreneur, an online course offers the flexibility, affordability, and job-ready skills needed to thrive in this fast-paced industry. In this blog, we’ll explore why 2025 is the best time to upskill, what to look for in a quality course, and how to choose the right path for your goals.

Why Learn Digital Marketing in 2025?

The global digital advertising industry is expected to surpass $870 billion by 2026, with India becoming one of the fastest-growing markets. From AI-powered tools to hyper-personalized customer journeys, digital marketing is constantly evolving.

Key drivers of growth include:

Explosive rise in e-commerce and D2C brands

Expanding social media platforms like Threads, LinkedIn, and Instagram

AI and automation tools transforming how campaigns are managed

Demand for data-driven marketers who can analyze and optimize performance

If you're looking to future-proof your career or grow your business, enrolling in an online digital marketing course is no longer optional—it’s essential.

Who Should Take an Online Digital Marketing Course?

An online digital marketing course is ideal for:

Students and fresh graduates looking to enter the job market

Working professionals aiming to switch careers or upskill

Entrepreneurs and small business owners who want to manage their own marketing

Freelancers and content creators wanting to offer more services

Career re-starters or homemakers looking for flexible work-from-home options

No coding or technical background is required—just a strong internet connection and a willingness to learn.

Key Benefits of an Online Digital Marketing Course

1. Learn Anytime, Anywhere

Whether you're working full-time or studying, an online course gives you the freedom to learn at your own pace. With recorded videos, live sessions, and self-paced modules, you can study when it's most convenient for you.

2. Industry-Relevant Curriculum

The best online digital marketing courses are built by industry professionals and updated regularly. This means you're learning what actually works in the real world—not outdated textbook theory.

3. Practical Skills with Real Tools

Top courses focus on hands-on experience with tools like:

Google Ads

Meta Business Suite (Facebook & Instagram)

Canva

HubSpot

ChatGPT & AI content tools

Google Analytics 4

SEMrush, Ahrefs, Moz

You’ll also build real campaigns and websites to showcase in your portfolio.

4. Globally Recognized Certifications

Most online digital marketing courses offer certificates from recognized bodies like Google, HubSpot, and Meta, which boost your credibility and job readiness.

5. Cost-Effective and Time-Saving

Unlike MBAs or long-term diplomas, online courses are affordable and can be completed in 3 to 6 months. Many offer lifetime access to materials and updates.

What to Expect in a Quality Online Digital Marketing Course

A well-rounded course should include the following modules:

Introduction to Digital Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Email Marketing and Automation

Content Marketing and Blogging

Google Analytics and Data Tracking

Affiliate and Influencer Marketing

E-commerce and Performance Marketing

AI and Chatbot Integration

Some programs also include career mentoring, resume-building, and mock interviews.

Career Opportunities After Completing an Online Digital Marketing Course

Once trained, you can apply for roles such as:

Digital Marketing Executive

SEO Specialist

Social Media Manager

Performance Marketer

Content Marketing Strategist

Email Marketing Manager

PPC Analyst

Influencer Marketing Specialist

Web Analyst or E-commerce Consultant

According to Glassdoor, digital marketing salaries in India start from ₹3–6 LPA for freshers and can go up to ₹15+ LPA with experience and specialization.

Recommended: Boston Institute of Analytics – Online Digital Marketing Course

If you’re looking for a professional and globally recognized online digital marketing course, the Boston Institute of Analytics (BIA) offers one of the most comprehensive programs in the market.

Why Choose BIA?

Live online classes led by 150+ digital marketing experts

Real-world training through campaign projects and tools

Globally recognized certification

Placement support with 350+ hiring partners

Lifetime access to study materials and toolkits

107+ global campuses with a strong alumni network

Whether you’re in Mumbai, Delhi, Dubai, or London—you can access BIA’s program from anywhere in the world.

Explore more at: https://bostoninstituteofanalytics.org

Student Testimonial

“I joined BIA’s online digital marketing course during my final semester of college. Within 4 months, I had completed Google Ads certification, built my portfolio website, and landed my first internship at a fintech startup. The live sessions and mentorship really helped me stay motivated.”— Arjun Mehta, Marketing Intern, Bangalore

Tips to Get the Most Out of Your Online Learning

Create a LinkedIn profile and share your digital marketing journey

Practice building real ad campaigns for local businesses or personal projects

Start a blog or Instagram page to apply your learnings

Join digital marketing communities and attend webinars

Complete certifications from Google, Meta, and HubSpot alongside your course

Final Thoughts

Digital marketing isn’t just a career—it’s a gateway to global opportunities, freelance freedom, and entrepreneurial success. In a digital world that’s constantly evolving, staying updated with the latest strategies and tools is key.

An online digital marketing course offers the flexibility, affordability, and hands-on training you need to stay ahead in 2025 and beyond. Whether you're just starting out or looking to pivot your career, this is your time to shine online.

[nisatbasir]

Top 7 Skills Every Advertising Manager Needs in 2025

This is 2025 - the era where creativity meets data, and where 15-second reels can reshape global brands. The advertising industry is undergoing a seismic shift. With AI-powered content, hyper-personalized messaging, immersive storytelling, and real-time analytics becoming the new normal, the role of an advertising manager has never been more challenging—or more exciting. Today’s professionals are expected to be equal parts strategist, creator, tech nerd, and trend forecaster.

According to a report by Statista, global digital ad spending is projected to surpass $835 billion by 2026, with India contributing one of the highest growth rates. This rapid evolution has made it essential for advertising leaders to constantly upskill. That is where a well-structured advertising management course comes in—bridging the gap between traditional principles and the digital-first mindset needed to thrive. If you are aiming to lead in this dynamic space, now is the time to learn the skills that will define tomorrow.

7 Skills That Every Advertising Manager Must Have

Strategic & Analytical Thinking

In 2025, advertising is less about guesswork and more about laser-focused strategy. As per a report by Deloitte, brands that base their marketing strategies on data and strategic insight perform 60% better than those that rely on intuition alone. Advertising managers must be able to assess market conditions, study competitor trends, understand customer behavior, and craft compelling campaign strategies that align with business goals. Analytical thinking helps make data-driven decisions that maximize ROI.

Digital Fluency & Platform Expertise

Whether it is launching a paid Instagram campaign or optimizing a YouTube pre-roll ad, digital fluency is a must. Advertising managers need to stay updated on the latest tools, ad formats, social media algorithms, and digital platforms. Google Ads, Meta Business Suite, programmatic advertising, and even emerging channels like Discord or Snapchat for Business are all fair game. A strong advertising management course ensures students are trained in these tools, making them industry-ready from day one.

Creativity That Connects

Creativity has always been the soul of advertising—but in 2025, it must come with precision and impact. The best advertising managers know how to take big ideas and mold them into culturally relevant, emotionally resonant campaigns. Whether it is writing a bold tagline or leading a visual campaign, your ability to innovate will be the game-changer. As per Nielsen’s Global Marketing Report (2023), creative quality contributes to 47% of a campaign's overall sales impact.

Communication & Collaboration

Behind every successful campaign is a web of collaborators: copywriters, designers, analysts, account managers, and clients. Advertising managers must communicate ideas clearly, give constructive feedback, and manage expectations. Whether you are pitching to a client or briefing your creative team, your ability to inspire and align people will determine your success. A quality advertising management course helps build these interpersonal and team-building skills through role-plays, case studies, and presentations.

Client-Centric Mindset

Advertising managers in 2025 need to wear multiple hats—but the most important one is that of a client advocate. Understanding client objectives, managing feedback, balancing expectations, and building long-term relationships are all part of the job. Clients expect not just execution but consultation. As campaigns become more integrated and cross-functional, having a sharp client-first mindset can set you apart. This is a core focus in any reputed advertising management course, preparing students to lead confidently in client-facing roles.

Adaptability & Trend Sensitivity

Trends in advertising change faster than ever. Today it is short-form video, tomorrow it could be AI-generated copy or immersive AR experiences. A good advertising manager must stay ahead of the curve, adapting strategies quickly to match evolving tech and audience behavior. According to HubSpot’s Marketing Trends Report (2024), marketers who adapt early to new platforms and content formats gain a 36% higher engagement rate than late adopters.

Tech & Data Integration

Gone are the days when creatives and analysts worked in silos. In 2025, advertising managers must be fluent in both languages. Understanding how to use customer data, AI-based targeting, automation tools, and campaign analytics is no longer optional. This integration is what ensures that campaigns are not only creative but also smart and scalable. Modern advertising management course programs emphasize this balance—giving students exposure to tools like HubSpot, Google Analytics, and marketing automation platforms.

AAFT University, Raipur: Where Big Ideas Meet Bold Execution

If mastering the art and science of advertising sounds like your kind of future, then you need more than just a classroom—you need a launchpad. That is exactly what AAFT University, Raipur offers. More than just a place to earn a degree, it is a creative ecosystem built for the next-gen ad professional.

Learning That Feels Real

Here, learning does not feel like a chore—it feels like stepping into your future. Classes often double as brainstorming rooms. Projects are modeled after real client briefs. You work on campaigns that matter, pitch ideas, and get your hands on every stage of the creative process. It is immersive, intense, and incredibly rewarding.

Mentorship That Moves You Forward

What sets AAFT apart is not just what you learn—but who you learn it from. Faculty members are more than just teachers—they are industry insiders, brand strategists, creative directors, and media consultants who bring their experiences into every class. Their mentorship gives you more than just skills—it gives you clarity, direction, and confidence.

A Community That Gets You

At AAFT University, you are not just another student—you are a creator in the making. The university fosters a supportive, collaborative environment where your voice is heard, your ideas are encouraged, and your growth is celebrated. Whether you're a design enthusiast, a future strategist, or someone who simply loves to tell stories—this is a space where you can truly belong.

Career Preparation That Feels Personal

This is not a one-size-fits-all program. AAFT’s advertising management course is built around your career goals. From workshops on copywriting and campaign planning to live industry projects and expert review sessions, everything is curated to help you find your niche—and own it.

Conclusion

The advertising world is changing fast—and the ones who will thrive are those who grow with it. Whether you are diving into data, exploring the latest platforms, or leading a creative brainstorm, these seven skills are what will set you apart in 2025 and beyond.

If you are serious about making your mark, a well-rounded advertising management course can help you get there. The program at AAFT University, Raipur is built not just to teach you the rules of the industry—but to help you rewrite them. It is about learning how to think big, create with purpose, and lead with confidence.

The industry is evolving. Brands are listening. The question is - are you ready to step up and lead the conversation?

[jcmarchi]

Integrating AI with AR/VR: Transforming user interaction & empowering creators

New Post has been published on https://thedigitalinsider.com/integrating-ai-with-ar-vr-transforming-user-interaction-empowering-creators/

Integrating AI with AR/VR: Transforming user interaction & empowering creators

The convergence of AI and AR/VR is changing the way we engage with, explore, and even create content for virtual worlds. This convergence is adding intelligence, realism, and adaptability to immersive experiences like never before, enhancing the potential of AR/VR significantly.

AI adds intelligence, personalisation, and adaptability to AR and VR interactions, thereby enhancing the degree of responsiveness and smoothness of the system for user needs.

This convergence of technology is more than just an innovation, it represents a significantly growing industry; According to a study of Verified Market Research, the AR and VR market surges to USD 214.82 billion by 2031, propelled by 31.70% CAGR.

At the same time, PwC predicts that AI advancements in business functions like training simulations, remote work, and cross-location teamwork will greatly enhance VR and AR applications, contributing $1.5 trillion to the economy by 2030.

Additionally, the AR and VR consumer segment is set to soar as well. IDC estimates that global expenditure on AR/VR will exceed $50 billion annually by 2026, with AI personalisation driving demand.

In addition, the AI-in-AR/VR sector is projected to experience a growth rate of more than 35% CAGR in the next few years, highlighting the transformative influence of intelligent algorithms on immersive technologies. 

This rapid expansion illustrates the need for advanced virtual experiences powered by AI in almost every sector.  It is predicted that by 2029, the number of users in the AR & VR market worldwide is expected to reach 3.7 billion.

As AI improves the functionality of AR/VR applications, it will change how we interact with the digital world and the real world, merging virtual and real experiences in ways we have just begun to scratch the surface of.

The integration of AI with AR/VR technologies

The growth of AR technology is quite evident with the success of Vuzix Blade and Epson Moverio’s step into the enterprise world. Imagine a scenario in which AI interacts with you on a personal level and caters to your every need while guiding you through a new virtual world that seems similar to our physical world.

Undoubtedly, from enterprises to personal users, the use cases are limitless. Remote workers, for example, can use AR glasses to get real-time guidance from AI virtual assistants that enable them to work more productively. Users can expect advanced navigation, e.g., guided navigation, virtual try-ons, and much more. Some remote workers could receive real-time assistance through virtual AI helpers.

On one hand, with the lines blurring between the physical and virtual worlds, the integration of AI with AR and VR will cross new boundaries and significantly enhance user experience.

On the other hand, AI is changing the game for creators of AR and VR technologies by completing repetitive tasks like 3D modeling and creating textures, allowing creators to make important, high-level decisions. Immersive experiences have also become easier to create due to AI tools, which allow unrestricted real-time rendering, physics simulation, and dynamic lighting.

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Enhancing AR/VR experience through AI

1. AI-powered personalized experience 

AI systems assess usage patterns and modify content depending on prior encounters, preferences, and even emotions. A recent survey by PwC found that 55% of individuals are prone to patronising companies that offer personalised services, further demonstrating the strength of personalization.

In AR/VR, this transition leads to the creation of animated virtual universes that adapt to the user’s inputs and wishes, resulting in spaces that are highly personalised  and pleasing to satisfy the users’ needs. 

2. AI-powered optimisations 

The impact of AI on XR systems is evident as its applications boost motion anticipation, compression, and rendering to achieve seamless and consistent visuals.

NVIDIA CloudXR employs AI-driven pose prediction for user movement tracking, which enhances motion responsiveness and stream relays in cloud-streamed XR applications. Furthermore, real-time frame scaling of lower resolutions through DLSS enhances visual sharpness without increasing GPU demand.

The ability to cut bandwidth consumption dramatically through AI-powered video compression enhances the fluidity of AR/VR streaming over conventional networks. Dynamic foveated rendering from Meta’s XR ecosystem advancements and Qualcomm’s Snapdragon Spaces utilizes AI to optimize detail-rich areas for user gaze focus while expecting lesser detail in peripheral views. Such improvements significantly improve immersion capabilities for users. 

3. Enhancing emotional intelligence for AR/VR applications through AI

The realm of AR and VR is being transformed by AI, especially in the areas of emotion recognition. Utilizing machine learning techniques, AI systems are capable of discerning emotions through voice, posture, and even subtle facial expressions.

Such capabilities can dynamically tune AR/VR experiences. For instance, an emotionally intelligent AI VR game could tailor its story or modify the game’s level of difficulty based on the emotional feedback received from the player. Similarly, emotion-sensitive AI could improve responsiveness in strategy educational games by changing content to meet a student’s emotional needs. 

Researchers also suggest that AI designed to recognize emotions can enhance emotional engagement, or more basic cues could be used to guide remotely controlled environments. context of gaming 

4. AI for natural language & gesture control in AR/VR 

AI is transforming the manner in which people engage with AR and VR technology through natural language processing and gesture control. Hands-free operation is made possible through voice recognition powered by AI, such as Google’s Dialog Flow.

On the gesture recognition front, AI-powered hand tracking is transforming how users interact in VR. Leap Motion’s AI sensors allow for precise hand movements and gesture recognition in VR applications, making them as responsive as real-world interactions.

Gesture tracking also allows for interaction with the Microsoft HoloLens AR smart glasses, integrating touch-free commands in the medical, industrial, or enterprise applications. Bringing digital experiences closer to the real world, these features deepen the immersion and usability of AR/VR systems.

5. AI augmentation of virtual beings (NPCs) in AR/VR

AI modifies virtual humans and NPCs in AR/VR systems by automating their responsiveness and emotional sensitivity.

Avatars and NPCs (non-player characters) powered with AI technology facilitate immersion through real-time context-responsive dialogues powered by Natural Language Processing (NLP), computer vision, and deep learning. In gaming and social VR, AI-powered NPCs are interacting with users on a more sophisticated level.

NPCs with personalities, memory, and emotional intelligence can now be created, enhancing the engagement level in VR storytelling and multiplayer gaming. These advancements in AI-engagement are redesigning user immersion in AR/VR systems as interactions become less mechanical and more lifelike with sociability and emotions.

6. AI-powered virtual worlds: Bridging the gap between digital and reality 

NVIDIA’s Omniverse employs AI photorealistic modeling and physics simulation to enable seamless collaboration in virtual spaces. Photorealistic environments are explorable in real-time.

Epic Games’ Unreal Engine 5 uses AI-based procedural techniques for the creation of untamed and lifelike explorable terrains. In social VR, Inworld AI and Charisma.AI animate NPCs with self-adaptive dialogue systems and emotional intelligence, transforming avatars into engaging personas.

Advances in AI illumination techniques, AI-powered physics, and object recognition open new frontiers where realism transforms immersion, making the world more wondrous.

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Enhancing creators’ potential with the help of AI  

While enhancing the end user experience, AI is also enhancing AR/VR creators’ capabilities in several ways.

AI-assisted 3D content creation and world building

One of the most challenging tasks for AR/VR developers is creating high-quality 3D assets and environments.

World generation and asset creation are now automated with AI. NVIDIA’s Omniverse and Epic Games’ Unreal Engine 5 employ AI-powered procedural generation to construct incredibly detailed, photorealistic landscapes with little human intervention. Additionally, AI tools like Promethean AI, which help artists by automatically generating 3D assets, are becoming more common.

Data-driven decision-making for AR and VR creators using AI technologies

AI assists AR and VR creators with making data-driven decisions on user behavior, level of engagement, and overall experience using performance metrics.

User interaction with virtual environments is monitored through advanced analytics systems like Niantic’s Lightship VPS, Unity Analytics, and others, enabling developers to improve game design, mechanics, user interfaces, and overall user engagement.

AI sentiment analysis and interaction heatmaps are utilized by Meta’s Horizon Worlds to monitor player interaction, enabling improvements in social VR space features and functionalities.

Additionally, the spatial understanding of how users interact with AR technologies is facilitated through AI-powered technology in Google’s ARCore, enabling brands to construct unique, immersive advertisements.

AI approaches to A/B testing, forecasting, and user experience customization enable AR and VR creators to define parameters on monetization, engagement, immersion, and interaction without being decisive.

A time of unified, intelligent engagements

The advent of AR/VR alongside AI is revolutionizing the way digital content is created and consumed. The report from Gartner does suggest that 40% of AR/VR applications from the consumers’ perspective in 2026 will be integrated with AI; a clear testament to the potential that such intelligent immersive applications possess.

Whether it’s gaming, virtual meeting spaces, or working on creative ideation, the core merger of AI and AR/VR is rendering boundaries obsolete.

In the words of Nvidia’s CEO, Jensen Huang, integration of AI within immersive tech is not resizing or enhancing the relevance of the technology but rather altering the paradigm of interacting with the computer. For creators, it’s a great time to explore various tools and devices, while for consumers, it is the beginning of adaptive and tailored interactions.

With every innovation, it seems like the world where the digital space doesn’t stand out from our reality, it simply merges, is not so far. In fact, it seems like it has the potential to rework the definition of work interactions and creativity.

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Course Builders Software: Your Guide to Creating and Selling Online Courses Like a Pro

Want to share your expertise with the world? Whether you’re a teacher, entrepreneur, or hobbyist with a passion to teach, course builders software is your secret weapon. It’s the tool that lets you design, launch, and even sell online courses without needing to be a tech wizard. With the e-learning market booming—expected to hit $375 billion by 2026 (Statista)—there’s never been a better time to jump in. Let’s break down what course builders software is, why it’s a game-changer, and how to pick the perfect one for you.

What Is Course Builders Software?

Course builders software is a platform that helps you create and manage online courses from scratch. Think of it as your digital classroom toolkit. You can build lessons, add videos, quizzes, and downloadable resources, then package it all into a polished course your students can access anywhere. Some even let you set up payment systems, track student progress, and host live sessions—all in one place.

It’s not just for pros either. Whether you’re teaching yoga, coding, or cake decorating, this software simplifies the process so you can focus on what you love: teaching. No coding skills? No problem. The best course builders software is designed with beginners in mind.

Why You Should Use Course Builders Software

You might think, “Can’t I just upload videos to YouTube or sell PDFs?” Sure, but course builders software takes it to the next level. Here’s why it’s worth it:

Professional Look: A dedicated platform makes your course feel legit, not like a scattered DIY project.

Control: You own your content, set your prices, and keep your audience—not some social media algorithm.

Passive Income: Build it once, sell it forever. It’s a dream for anyone wanting to earn while they sleep.

Engagement: Quizzes, certificates, and forums keep students hooked and learning.

Scalability: Start small, then grow to hundreds or thousands of students without breaking a sweat.

For businesses, it’s a way to train teams or educate customers. For creators, it’s a chance to monetize knowledge. Either way, course builders software turns your ideas into impact.

Key Features to Look for in Course Builders Software

Not all tools are equal, so here’s what to prioritize when choosing:

Drag-and-Drop Builder A simple editor lets you design lessons without tech headaches. Drag, drop, done.

Multimedia Support Add videos, audio, PDFs, and images to make your course dynamic and fun.

Payment Integration Look for built-in options to sell your course—think PayPal, Stripe, or subscription plans.

Student Tracking See who’s enrolled, how they’re progressing, and where they’re dropping off. Knowledge is power.

Quizzes & Certificates Test learning and reward completion with custom certificates—students love that stuff.

Mobile-Friendly Design Most people learn on their phones. Ensure your software works seamlessly on small screens.

Support & Community Stuck? Good customer support or an active user community can save the day.

Top Course Builders Software Options

Ready to pick a tool? Here are some of the best course builders software options in 2025:

Teachable Teachable is a go-to for beginners and pros alike. It’s got a slick builder, payment tools, and marketing features. Plans start at $39/month with a free tier to dip your toes in.

Thinkific Thinkific shines with customization and student engagement tools like quizzes and forums. It’s free to start, with paid plans from $49/month after a trial.

Kajabi Kajabi’s an all-in-one beast—courses, websites, email marketing, you name it. It’s pricier (starting at $149/month), but perfect if you’re scaling fast.

Podia Podia keeps it simple and affordable. Sell courses, memberships, and digital downloads starting at $39/month with a free trial.

LearnWorlds LearnWorlds stands out with interactive video and white-label options—great for businesses. Plans begin at $29/month after a trial.

Each has its flavor, so your choice depends on your budget and vision.

How to Choose the Right Course Builders Software

Overwhelmed by options? Here’s how to narrow it down:

What’s Your Goal? Just teaching? Teachable or Podia. Building a brand? Kajabi or Thinkific.

Who’s Your Audience? A handful of students? Start free. Hundreds? Invest in scalability.

Tech Comfort Level? Newbie? Stick to drag-and-drop like Teachable. Tech-savvy? Explore LearnWorlds’ extras.

Budget? Free plans are great for testing, but paid tiers unlock more power.

Most platforms offer trials, so play around before committing. It’s like test-driving a car—you’ll know what feels right.

Tips for Creating a Killer Course with Course Builders Software

Got your tool? Here’s how to make your course a hit:

Plan It Out Outline your lessons first—what’s the big takeaway? Break it into bite-sized chunks.

Mix It Up Use videos, text, and quizzes to keep it lively. Nobody wants a snooze-fest.

Start Simple Don’t overcomplicate your first course. Launch, learn, then level up.

Engage Early Hook students with a strong intro—why should they care? Sell the transformation.

Promote It Share on social media, your email list, or even your site

The Future of Course Builders Software

Online learning’s not slowing down. Expect course builders software to get smarter—AI might suggest lesson tweaks or auto-generate quizzes soon. Mobile-first designs are a given, and monetization’s getting slicker with subscriptions and bundles. If you’re behind something like Delta SaaS (your site!), pairing it with a course could showcase your expertise and draw in users.

Final Thoughts

Course builders software is your shortcut to turning knowledge into a thriving online course. It’s not just about teaching—it’s about connecting, earning, and growing. Whether you’re a solo creator or a business with big plans, there’s a platform out there that fits like a glove. Pick one, start small, and watch your ideas take off.

What’s next? Maybe a free trial or sketching out your first lesson. You’ve got the tools—now it’s time to build something amazing. Need help brainstorming? I’m here!

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How AI is Revolutionizing Content Creation

Did you know that over 90% of online content might be generated by AI by 2026? With AI-powered tools like ChatGPT, Jasper, and Midjourney, businesses are now automating content at an unprecedented scale. From writing blog posts to creating videos and even composing music, AI is reshaping the digital landscape.

Traditional content creation was labour-intensive, requiring extensive research, writing, and editing. AI automates these tasks, generating high-quality content within minutes.

With so much content online, standing out is a challenge. AI-driven tools analyze trends and personalize content, making it more engaging and unique.

SEO strategies require constant updates and keyword optimization. AI tools help with keyword research, readability improvement, and automated SEO suggestions.

AI is rapidly advancing and making its mark across various industries and domains. Below are some key areas where AI is revolutionizing content creation:

AI Tools for Content Creation

The rise of AI tools has transformed content generation across various formats:

Best AI Tools for Content Creation: Popular tools like Jasper, Copy.ai, and Writesonic generate high-quality text content efficiently, saving time and effort.

AI Tools for Blog Writing: AI-powered platforms such as SurferSEO and Frase optimize content for search engines, improving rankings.

AI Tools for Video Content Creation: Tools like Pictory and Synthesia allow creators to generate professional-quality videos quickly.

AI Tools for Social Media Content: Canva and Lumen5 enable users to create engaging social media posts with minimal effort.

AI Tools for Email Marketing Content: AI-powered email assistants personalize subject lines and content to enhance engagement.

AI Tools for Content Optimization: AI tools like Grammarly and Hemingway improve grammar, readability, and clarity for better audience retention.

AI in Content Marketing

AI is enhancing marketing strategies by:

AI-Driven Content Marketing Strategies: AI analyzes audience behavior and trends to create data-driven marketing campaigns that perform better.

AI in Content Distribution: AI automates content sharing across different platforms, ensuring a wider reach.

AI for Content Performance Analysis: AI-powered analytics tools track engagement, providing insights to refine marketing strategies.

AI in Content Marketing Trends 2024: AI-powered voice search, interactive content, and hyper-personalization are key trends in 2024.

AI for Content A/B Testing: AI optimizes marketing strategies by testing different content variations and selecting the most effective one.

AI in Content Marketing Case Studies: Several businesses have successfully implemented AI-driven marketing campaigns, increasing conversions.

AI and Content Personalization

Personalized content is key to customer engagement, and AI plays a crucial role:

AI for Personalized Content Creation: AI crafts content tailored to users’ interests, enhancing engagement and conversion rates.

AI in Customer Segmentation: AI categorizes audiences based on behaviors and preferences for better-targeted messaging.

AI for Dynamic Content Recommendations: AI-powered recommendation engines suggest personalized content, similar to Netflix’s AI-driven suggestions.

AI in Personalized Email Marketing: AI enhances email personalization, improving open and conversion rates with tailored subject lines.

AI for Personalized Social Media Content: AI customizes posts based on audience interactions, increasing engagement.

AI in Personalized Ad Content: AI dynamically generates and optimizes ad creatives for higher click-through rates.

AI for Hyper-Personalized Content Strategies: AI fine-tunes content to match user intent, ensuring better engagement and retention.

AI in Creative Industries

AI is making waves in various creative fields:

AI in Graphic Design: Tools like Adobe Firefly and DALL·E assist designers with AI-powered creativity, reducing manual effort.

AI in Video Production: AI automates video editing, scriptwriting, and special effects, cutting production time significantly.

AI in Music Composition: AI generates music compositions in different genres, assisting musicians and producers.

AI in Storytelling: AI-driven tools like Sudowrite help authors develop compelling narratives.

AI in Game Development and Animation: AI-powered engines like Unity’s ML-Agents and NVIDIA’s AI-assisted animation improve production efficiency.

AI in Creative Writing: AI assists in drafting screenplays, novels, and marketing copy with ease.

AI and Automation in Content Creation

AI is automating content workflows, making processes more efficient:

AI for Automated Content Generation: AI tools generate blogs, ad copies, and reports instantly, saving time and effort.

AI for Content Scheduling and Curation: AI-powered platforms like Buffer and Hootsuite automate social media posting and curation.

AI for Automated Social Media Posting: AI ensures content is posted at the most optimal times for maximum engagement.

AI for Content Workflow Automation: AI streamlines content approvals, team collaboration, and publishing schedules.

AI for Automated Content Translation: AI-driven translation tools like DeepL and Google Translate help businesses expand globally.

AI in Social Media Content

AI is a game-changer in social media marketing:

AI for Social Media Post Creation: AI helps craft engaging social media captions and visuals in seconds.

AI for Social Media Content Scheduling: AI analyzes peak engagement times to schedule posts for maximum reach.

AI for Social Media Analytics: AI tools track social media trends, audience behavior, and engagement rates.

AI for Social Media Ad Content: AI optimizes ad creatives and targeting, improving ad performance and ROI.

AI for Social Media Sentiment Analysis: AI gauges audience sentiment, helping brands adjust their strategies accordingly.

AI for Influencer Marketing Content: AI identifies suitable influencers and optimizes content collaborations for better reach.

AI for Viral Content Creation: AI analyzes trending topics and suggests viral content ideas to boost engagement.

AI in Digital Marketing Events

AI is becoming a crucial part of digital marketing conferences and networking opportunities:

AI Trends in Digital Marketing Conferences: AI-powered marketing strategies, automation, and data-driven content creation are hot topics in industry events.

AI Networking Opportunities at Tech Events: Tech conferences now feature AI-driven matchmaking tools, helping attendees connect based on their interests.

AI Panel Discussions at Tech Events: Experts discuss the impact of AI on digital marketing, content strategies, and future innovations.

AI and the Future of Content Creation

The future of content is AI-driven, with advancements in:

AI and the Future of Blogging: AI-powered content creation will lead to more automated and SEO-friendly blogs.

AI and the Future of Video Content: AI-driven video production will make high-quality content more accessible.

AI and the Future of SEO: AI tools like Clearscope enhance content rankings through predictive analytics.

AI and the Future of Storytelling: AI-generated scripts and storytelling will become more sophisticated and immersive.

AI and the Future of Creative Industries: AI will continue to reshape art, music, gaming, and writing industries.

AI and the Future of Content Marketing: AI-driven insights will refine marketing strategies and increase engagement.

Conclusion AI is undeniably revolutionizing content creation, offering efficiency, personalization, and creativity at scale. As AI continues to evolve, businesses and creators must embrace these technologies to stay competitive in the digital world.

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PUMA Reveals Top 10 Fan-Designed Kits from First AI Creator Competition with Manchester City

PUMA and Manchester City are excited to announce a global fan vote to decide the club’s official Third kit for the 2026/27 season, following the groundbreaking PUMA AI Creator kit design competition launched in December.

After receiving over 1.6 million ratings from fans on the platform, PUMA and Manchester City have narrowed it down to ten designs that capture the creativity, passion, and spirit of City culture.

Powered by DEEPOBJECTS, a leading AI co-creation platform, the PUMA AI Creator tool first debuted in December. This innovative fan activation saw over 180,000 City supporters from around the world design their dream kits, using text prompts, customisation tools, and intuitive sliders.

Now, the final decision is in the hands of the fans. PUMA and Manchester City are inviting supporters worldwide to vote for their favourite design, which will be worn on the pitch by City stars during the 2026/27 season.

Fans can cast their vote at aicreator.puma.com until 23:59 GMT on January 29th.

In another exciting first for football, Manchester City goalkeepers will wear a unique PUMA AI Creator goalkeeper kit on the pitch during the men’s match against Chelsea at the Etihad Stadium and the women’s match against Aston Villa on January 25th.

This one-of-a-kind kit, inspired by the net of a goal and designed by City players Ederson, Stefan Ortega, and Rico Lewis using the PUMA AI Creator tool, is the first-ever football kit created with AI technology. The limited-edition kit will be available for purchase in City Stores at the Etihad Stadium and Arndale Centre on January 25th, while stocks last.

Ederson, speaking at the launch event in December, shared his excitement about the design process: “It’s the first time I’ve designed a shirt with Stefan and Rico, and I’m so happy to see our shirt on the pitch. The colours are amazing—they remind me of Brazil.”

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, added: “We know how passionate our fans are about kits, and it’s been incredibly exciting to let them design their dream City kit using AI. We’ve been blown away by the level of participation and can’t wait to see which design is chosen for our 2026/27 Third Kit. We’re also thrilled to showcase the AI-designed goalkeeper kit on the pitch this weekend and give fans the chance to own this limited-edition piece of history.”

Ivan Dashkov, Head of Emerging Marketing Tech at PUMA, said: “The launch of AI Creator has been all about empowering both the PUMA and Manchester City communities to explore new creative possibilities with advanced technology. The response has been phenomenal, and it's been incredible to see how AI has enabled fans to unlock fresh ideas and express themselves in ways they might not have thought possible. We can’t wait to see how this technology continues to inspire innovation and engage our audiences.”

The winning design will be revealed in summer 2026. Stay updated on all upcoming kit launches through the official Manchester City and PUMA channels.