#Data-driven Marketing Decisions

[enfuse-solutions]

10 Best Practices To Skyrocket Your ROI With Digital Marketing Services

In today's fast-paced digital landscape, businesses need to stay ahead of the curve to maximize their Return on Investment (ROI) through effective digital marketing strategies. With the right approach, businesses can leverage the power of data-driven decisions, targeted content, and optimized campaigns to enhance their online presence and drive conversions.

Whether you're a startup or an established enterprise, these 10 best practices will help you skyrocket your ROI with digital marketing services.

1. Embrace ROI-Driven Digital Marketing Strategies: Focus on strategies that have a direct impact on your profitability. Prioritize channels and tactics that offer the highest ROI potential for your business. This could include paid advertising, email marketing, or conversion rate optimization (CRO) techniques.

2. Harness The Power Of Data-Driven Marketing Decisions: Utilize data analytics tools to gather insights into customer behavior, preferences, and trends. By analyzing this data, you can make informed decisions about your digital marketing campaigns, ensuring they are targeted and effective.

3. Optimize Conversion Rates With CRO Techniques: Conversion Rate Optimization (CRO) is crucial for maximizing the effectiveness of your digital marketing efforts. Test different elements of your website and landing pages to identify what resonates best with your audience and drives conversions.

4. Leverage Content Marketing Tactics: Develop compelling and valuable content that resonates with your target audience. Whether it's blog posts, videos, or infographics, content marketing can help attract and retain customers while boosting your brand's visibility and authority.

5. Harness The Potential Of Social Media Advertising: Social media platforms offer unparalleled opportunities for targeted advertising. Invest in paid social media campaigns to reach specific demographics, engage with your audience, and drive conversions.

6. Implement SEO Best Practices: Improve the visibility and organic traffic to your website by optimizing it and its content for search engines. Focus on relevant keywords, meta tags, and quality backlinks to rank higher in search engine results pages (SERPs).

7. Utilize Marketing Analytics Tools: Invest in robust marketing analytics tools to track and measure the performance of your campaigns. Monitor key metrics such as traffic, engagement, and conversions to identify areas for improvement and optimize your marketing strategies accordingly.

8. Optimize The Customer Journey: Map out the customer journey from awareness to conversion and beyond. Identify touchpoints where you can engage with your audience and provide personalized experiences to guide them through the sales funnel effectively.

9. Partner With Expert Digital Marketing Services In India: Collaborate with reputable digital marketing agencies like EnFuse Solutions India, having a proven track record of delivering results. EnFuse Digital House's expertise and insights can help you devise and execute ROI-driven digital marketing strategies tailored to your business goals.

10. Continuously Adapt And Innovate: The digital landscape is constantly evolving, so it's essential to stay agile and adapt to new trends and technologies. Keep experimenting with different approaches, measuring results, and refining your strategies to stay ahead of the competition.

Conclusion

Maximizing ROI with digital marketing services requires a strategic approach that prioritizes data-driven decisions, targeted content, and optimized campaigns. By embracing these 10 best practices, businesses can achieve sustainable growth, drive conversions, and stay competitive in today's digital marketplace.

Partnering with expert digital marketing agencies like EnFuse Digital House and EnFuse Solutions India can further amplify your success. Their proven track record, expertise, and insights can help you devise and execute ROI-driven digital marketing strategies tailored to your business goals.

Ready to elevate your digital marketing initiatives? Implement these best practices, and partner with EnFuse Solutions to watch your ROI soar!

[asm5129]

So I was thinking

There tends to be that sentiment that studios don’t make anything original anymore.

But that’s not true; even if the ratio of originality to safe IP has tipped dramatically in the direction of the latter.

But I think we need to have less conversations about which IP is getting a new installment, and more conversations about marketing.

See, the problem isn’t simply that new ratio—it’s that only the safe IP gets the big marketing push. (Sometimes even safe IP doesn’t when it needs to of course, look at Transformers One).

But essentially, studios create a perception of which movies and shows and such they are making by which they make people aware of. If people are more aware of safe IP and less aware of original stories, it will feel like original stories aren’t getting made regardless of how many are actually out at the time. (Though again, it is a known factor that it is harder to get original stories green lit today than it used to be and that shouldn’t be dismissed).

And of course the frustrating part is that the safe IP needs that awareness far less. A smaller marketing budget can go a lot farther if the thing being marketed gets people excited by its mere existence.

All together this creates a cycle of original stories often experiencing less success, which then feeds studio exec data crunching with numbers that people prefer sequels and franchises and don’t want to give new movies a chance.

Point is, marketing priorities arguably play a bigger role in shaping the industry than actual audience preferences, and I think that (and excessive budgets) need more attention and conversation.

[modernmarketingmethods]

Digital Marketing Consulting Firms That Turn Analytics into Action

Every business collects data. But not every business knows how to turn that data into meaningful action. That’s where expert digital marketing consulting firms step in. While data is everywhere, from website traffic to click-through rates and social media metrics, it is often underutilized or misinterpreted. A trusted digital marketing consulting agency bridges the gap between analytics and strategy by turning raw numbers into smart decisions that drive results.

Analytics is the compass that guides digital growth. But without expert interpretation and execution, it is just noise. With the right digital marketing consultants by your side, those numbers become powerful tools to fuel campaigns, refine customer journeys, and increase ROI.

Why Data Without Action Is a Missed Opportunity

Businesses today are surrounded by digital metrics. From Google Analytics and CRM dashboards to social media insights and paid ad performance, the volume of data is overwhelming. The real challenge is knowing what to look for, how to interpret the patterns, and what to do next.

Common issues include:

Tracking the wrong KPIs

Misreading audience behavior

Wasting ad spend due to poor targeting

Having no clear digital funnel or conversion path

Lacking integration between tools and platforms

This is where digital marketing consulting firms deliver real value. They don’t just collect data, they apply it, align it with goals, and convert insights into impactful marketing strategies.

What Does It Mean to Turn Analytics into Action?

Turning analytics into action means using data to shape your decisions across all areas of digital marketing, from content and SEO to social media, paid campaigns, and user experience. A professional digital marketing consulting agency begins by identifying which data points matter most to your business goals.

They analyze performance trends, highlight bottlenecks, and uncover opportunities for growth. More importantly, they recommend and implement changes based on what the numbers are telling them.

For example:

If bounce rates are high on key landing pages, they’ll optimize page design and content.

If ad clicks are high but conversions are low, they’ll test new CTAs or refine the targeting.

If organic traffic is growing but not converting, they’ll adjust your SEO strategy to align with intent.

Services Offered by Data-Driven Digital Marketing Consulting Agencies

1. Advanced Analytics Audits

Leading digital marketing consulting firms begin with a full audit of your analytics platforms. They ensure your tracking setup is correct, your goals are configured, and your attribution models are accurate.

2. KPI Development and Dashboard Setup

They help businesses define meaningful KPIs tied to real objectives, not just vanity metrics. They also build custom dashboards using Google Data Studio, Looker, or HubSpot to make insights accessible.

3. Audience Behavior Analysis

Understanding how users interact with your brand is key to optimizing conversion paths. A digital marketing consulting agency will use tools like Hotjar, Crazy Egg, and GA4 to map journeys and reduce friction points.

4. Campaign Performance Optimization

Agencies use analytics to refine ad targeting, bidding strategies, and creative decisions across platforms like Google Ads, Meta Ads, and LinkedIn. Every change is based on real performance data, not guesswork.

5. Segmentation and Personalization

By studying user behavior and demographics, consultants help segment your audience and tailor campaigns to different personas. This leads to better engagement and more conversions.

6. A/B Testing and Experimentation

Testing is a continuous part of any data-driven marketing strategy. Agencies run split tests on landing pages, email subject lines, ad creatives, and form placements to improve results based on analytics.

Why Businesses Need Digital Marketing Consulting Firms for Analytics

While tools like Google Analytics or Facebook Insights are powerful, most businesses only scratch the surface. They may look at traffic spikes or ad clicks but miss deeper insights that could significantly impact growth.

A digital marketing consulting agency provides:

Strategic interpretation of data

Cross-platform integration and tracking

Real-time decision-making

Continuous improvement cycles

Clear reporting and recommendations

These firms are not just advisors — they are action partners who use data to plan, implement, and refine digital strategies.

Real Results from Real Data

When analytics is used properly, the impact is immediate and measurable. Businesses experience:

Lower customer acquisition costs

Increased website conversions

Better ad spend efficiency

Higher customer retention rates

Smarter content creation

Digital marketing consulting firms help businesses break free from guesswork and create marketing systems that are scalable, repeatable, and performance-driven.

Final Thoughts

Analytics can be your most powerful digital asset — but only if you know how to use it. Partnering with a results-oriented digital marketing consulting agency ensures that your data is not just stored but activated. Whether you are looking to increase ROI, improve lead quality, or enhance the customer experience, turning analytics into action is the next step in your digital growth.

Make every click, impression, and scroll count with expert insights from digital marketing consulting firms that know how to make data work for you.

[digitalrhetoricpune]

From Data to Decisions: How Analytics Empower Insight-Driven Growth

In a digital-first world where competition is fierce and attention spans are short, relying on guesswork is a recipe for wasted budgets and lost opportunities. That’s why businesses are embracing data-driven marketing strategies to unlock smarter, faster, and more profitable outcomes. From website traffic to social engagement and customer lifetime value, data is the new currency that fuels performance.

What Are Data-Driven Marketing Strategies?

Data-driven marketing strategies involve using analytics, consumer behavior, and performance metrics to guide campaign planning, execution, and optimization. This approach moves away from intuition-based decision-making toward a scientific, test-and-learn framework where every action is backed by measurable insights.

Instead of simply asking “What worked?”, modern marketers now ask:

What insights can we gain from our performance data?

Which audiences engage the most?

How can we optimize content, ad spend, and channels based on that?

These questions are the foundation of making data-driven decisions that reduce guesswork and improve return on investment (ROI).

The Role of Analytics in Data-Driven Decisions

Analytics tools like Google Analytics 4 (GA4), Meta Business Suite, Hotjar, and CRM dashboards help marketers visualize user behavior, pinpoint friction points, and track conversions across customer journeys. With these tools, teams can determine the best-performing content, the most cost-effective channels, and the customer segments that are most likely to convert.

By interpreting this data accurately, businesses can make data-driven decisions such as:

Prioritizing high-performing ad creatives

Investing more in underutilized but effective keywords

Segmenting audiences for personalized messaging

Optimizing landing pages based on bounce rates and scroll depth

This shift allows brands to move from reactive to proactive marketing.

Driving Insight-Driven Growth

The end goal of leveraging analytics is to enable insight-driven growth—growth fueled by strategic actions based on real-world user insights. It’s not enough to just have access to data; the value lies in interpreting that data and turning it into actionable business intelligence.

For example, a brand may discover through analytics that mobile users convert at a higher rate during weekends. This insight can inform campaign scheduling, mobile ad optimization, and even design tweaks—all of which contribute to improved performance and ROI.

Another example could involve tracking customer journeys. If data shows that a large percentage of users drop off at the checkout page, this insight can prompt a technical and UX audit to improve the purchase flow.

Implementing Data-Driven Marketing Strategies: Best Practices

Set Clear Goals: Start with measurable KPIs like conversion rate, cost-per-click, or engagement rate.

Use the Right Tools: Implement platforms like GA4, Google Tag Manager, and CRM integrations for accurate tracking.

Regular Audits: Clean and verify data sources regularly to maintain accuracy.

A/B Test Everything: From headlines and CTAs to landing pages and ad creatives, always test before scaling.

Build a Feedback Loop: Continuously analyze, optimize, and refine your marketing tactics based on the latest insights.

Future of Marketing is Data-Driven

As AI and automation tools become more advanced, the effectiveness of data-driven marketing strategies will continue to increase. From predictive modeling to real-time personalization, brands that base their decisions on data will outperform those that rely on assumptions.

Marketers who focus on insight-driven growth will see stronger engagement, higher retention, and better customer experiences—all driven by the power of actionable analytics.

Conclusion

If your business is still relying on gut feeling over data, now is the time to pivot. Data-driven decisions are not just a trend—they’re a necessity for sustainable marketing success. Start small by tracking essential metrics, and grow into advanced strategies like predictive analytics and dynamic personalization.

For businesses seeking long-term success through smart digital marketing, integrating data-driven marketing strategies into your workflow is the most direct path to insight-driven growth.

[theadvantagesof]

The advantages of Using Data to Guide Decision-Making

In today’s interconnected and fast-evolving world, decision-making has become more complex, whether in business, healthcare, government, or personal finance. Data-driven decision-making transforms uncertainty into strategy, allowing individuals and organizations to make choices backed by evidence rather than intuition alone. By leveraging data effectively, businesses gain competitive advantages,…

[indianreporter]

[pragmaticfinancesep1]

How Financial Forecasting Helps Stay Ahead|Pragmatic Finance

Want to prepare your business for the future? Financial forecasting is a powerful tool that helps businesses anticipate trends, make informed decisions, and adapt to market changes. In today’s fast-paced and unpredictable economic landscape, staying ahead of shifts is crucial for long-term success. At Pragmatic Finance, we offer expert financial forecasting solutions designed to help businesses navigate uncertainty with confidence. In this guide, we’ll explore the importance of data-driven planning, how forecasting supports strategic growth, and how to build a reliable forecasting strategy for your business.

Why Choose Pragmatic Finance for Financial Forecasting?

With Pragmatic Finance, businesses gain access to advanced forecasting tools and expert guidance to support smarter financial planning. By leveraging historical data and market trends, companies can generate accurate financial predictions that inform better decision-making. Pragmatic Finance offers custom forecasting models tailored to specific business goals, along with strategies to mitigate risk during economic uncertainty. With improved budget planning and access to seasoned industry professionals, businesses can allocate resources effectively, invest confidently, and build a more stable financial future through precise and proactive forecasting.

The Role of Data in Smart Business Decision-Making

Financial forecasting relies on comprehensive data analysis to uncover patterns and predict future financial performance. Key data sources include:

Revenue & Sales Trends – Identify seasonal shifts and long-term growth patterns.

Market Conditions – Assess external influences such as inflation, competition, and industry shifts.

Expense Tracking – Project operational costs to maintain profitability.

Economic Indicators – Monitor interest rates, inflation, and consumer behavior.

By leveraging these insights, businesses can proactively address challenges and seize growth opportunities.

Benefits of Financial Forecasting for Businesses

Financial forecasting offers a range of benefits that help businesses stay ahead in a competitive market:

How to Implement a Strong Forecasting Strategy

Pragmatic Finance recommends the following steps for a successful financial forecasting strategy:

Set Clear Business Goals – Define short-term and long-term financial objectives.

Gather Accurate Data – Use past financial reports and market research for analysis.

Choose the Right Forecasting Model – Select between qualitative and quantitative forecasting.

Monitor & Adjust Projections – Regularly update forecasts based on real-time data.

Use Financial Software – Leverage technology for precise and automated forecasting.

Stay Ahead of Economic Changes with Pragmatic Finance

A strong financial forecasting strategy is key to long-term business success. At Pragmatic Finance, we work with businesses to create data-driven financial plans that help navigate economic changes with confidence. From budgeting support to long-term forecasting, our expert team provides the insights needed for smarter decision-making and sustainable growth. Contact Pragmatic Finance today and start building a financially stable and profitable future for your business.

[abhibaj]

The Revenue Engine Blueprint: Kaya Adams on Marketing Ops, ABM, and Sales Enablement

In today's B2B landscape, the convergence of marketing operations, account-based marketing (ABM), and sales enablement forms the backbone of successful revenue engines. Kaya Adams, a seasoned marketing leader, shares her insights on building and optimizing these engines to drive sustainable growth.

Adams emphasizes the importance of integrating various marketing functions to create a cohesive strategy that aligns with sales objectives. This alignment ensures that marketing efforts directly contribute to revenue generation, making the marketing department a pivotal player in business success.

Get full insights@ https://itechseries.com/interviews/revenue-engines-growth/

Building the Foundation: Marketing Operations

Marketing operations serve as the structural framework for executing effective marketing strategies. Adams highlights the necessity of robust processes and technologies to streamline campaign execution and performance tracking.

By implementing standardized workflows and leveraging automation tools, marketing teams can increase efficiency and scalability. This operational excellence allows for more precise targeting and measurement, essential components of revenue marketing.

Precision Targeting: The Role of ABM

Account-Based Marketing (ABM) has emerged as a critical strategy for engaging high-value accounts. Adams discusses how ABM enables personalized marketing efforts that resonate with specific accounts, leading to higher conversion rates.

Through close collaboration with sales teams, marketers can identify key accounts and tailor messaging to address their unique pain points. This targeted approach not only enhances engagement but also accelerates the sales cycle, contributing to overall demand generation.

Empowering Sales: The Importance of Enablement

Sales enablement bridges the gap between marketing and sales by providing sales teams with the resources they need to close deals effectively. Adams underscores the value of equipping sales representatives with relevant content, tools, and insights derived from marketing efforts.

This empowerment ensures that sales teams can deliver consistent messaging and value propositions, fostering trust with prospects. Moreover, continuous feedback loops between sales and marketing facilitate the refinement of strategies, enhancing sales and marketing alignment.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Driving Demand: Integrated Campaigns

Integrated marketing campaigns are pivotal in generating demand and nurturing leads through the sales funnel. Adams advocates for cohesive campaigns that leverage multiple channels and touchpoints to engage prospects effectively.

By aligning content and messaging across platforms, marketers can create a unified brand experience that guides prospects toward conversion. This holistic approach to demand generation ensures that marketing efforts are synchronized with sales objectives, maximizing impact.

Aligning Forces: Marketing and Sales Synergy

Achieving synergy between marketing and sales teams is essential for a seamless buyer journey. Adams emphasizes the importance of shared goals, open communication, and collaborative planning to foster this alignment.

Regular interdepartmental meetings and joint performance reviews can identify areas for improvement and ensure that both teams are working toward common objectives. This alignment not only enhances efficiency but also drives revenue growth by ensuring that marketing efforts are directly supporting sales initiatives.

Measuring Success: Analytics and KPIs

Data-driven decision-making is at the heart of effective revenue marketing. Adams highlights the significance of establishing clear key performance indicators (KPIs) and utilizing analytics to monitor campaign performance.

By tracking metrics such as lead conversion rates, customer acquisition costs, and return on investment, marketers can assess the effectiveness of their strategies. These insights enable continuous optimization, ensuring that marketing efforts are contributing to the company's bottom line.

Future Outlook: Scaling the Revenue Engine

Looking ahead, Adams envisions a future where marketing operations, ABM, and sales enablement are even more tightly integrated. Advancements in technology and data analytics will further enhance the ability to deliver personalized experiences at scale.

Organizations that invest in building agile, data-informed marketing infrastructures will be well-positioned to adapt to changing market dynamics. By fostering a culture of collaboration and continuous improvement, companies can ensure their revenue engines remain robust and effective.

Need more help@ https://itechseries.com/contact-us/

In conclusion, Kaya Adams' insights provide a comprehensive roadmap for building and optimizing revenue engines through the strategic integration of marketing operations, ABM, and sales enablement. By focusing on alignment, precision, and data-driven strategies, B2B marketers can drive sustainable growth and achieve long-term success.

[unitedstatesrei]

From Fear to Fiercely Building a Global Real Estate Business with Alicia Jarrett

Key Takeaways Fear doesn’t have to stop you—Alicia Jarrett proves that bold action builds empires. Systems and delegation are the keys to scaling a business from anywhere in the world. Women can thrive in investing by leading with both heart and strategy. United States Real Estate Investor United States Women in Real Estate Investing with Alicia Jarrett https://youtu.be/qnKpV-lt5GE Follow and subscribe to United States Women in Real Estate Investing worldwide on your favorite podcast platform. spotify apple amazon iheart pocket castbox overcast pandora United States Real Estate Investor United States Real Estate Investor The Leap That Changed Everything When Alicia Jarrett left her secure corporate job in Melbourne, Australia, she didn’t have all the answers—just a powerful vision and an even stronger determination. She dared to dream beyond borders, and that dream led her straight into the heart of U.S. real estate investing. “I didn’t want to build someone else’s dream anymore—I wanted to build my own.” In this episode of United States Women In Real Estate Investing, host Jeune Ortiz sits down with Alicia to uncover the mindset, systems, and purpose that allowed her to create a thriving real estate business from across the globe. From Corporate to Courageous Alicia’s story begins like many others—trapped in the rhythm of corporate life, silently craving something more. But unlike most, she took action. She chose the uncertainty of real estate over the comfort of routine, knowing that true freedom would never be found in a cubicle. “I was scared, but I did it scared.” It’s this fearless mentality that became her foundation. And with that courage, she not only entered a new industry—she disrupted it. Building an Empire from Another Continent Operating out of Australia while investing in the U.S. is no small feat. But Alicia didn’t let geography limit her vision. She built a rock-solid team, leveraged virtual assistants, and created data-driven systems that allowed her to thrive in a completely different country. “We built Supercharged Offers to help others do exactly what we did—scale smart, and scale boldly.” Through her companies, Supercharged Offers and Global Citizens, Alicia now empowers other investors, especially women, to break free from limiting beliefs and take control of their financial futures. Real Systems. Real Delegation. Real Freedom. The secret to Alicia’s success? Systems and delegation. She realized early on that she couldn’t—and shouldn’t—do it all. “Stop treating your business like a hobby. If you want real results, build a real structure.” Alicia shares how clarity, automation, and the right team can transform chaos into consistency—and why every woman in real estate should aim to work smarter, not harder. Leading with Heart and Strategy Alicia’s mission goes beyond business. She wants women to see what’s possible when they stop letting fear dictate their choices. “You don’t have to know everything. You just have to take the first step—and keep walking.” Her story is a call to every woman who’s been told she’s not enough, not ready, or not capable. Alicia is living proof that the only limits that matter are the ones we accept. No Borders, No Limits—Only What You Choose to Believe Alicia Jarrett’s journey isn’t just about building a real estate business—it’s about building a life of intention, courage, and possibility. From Melbourne to middle America, her story reminds us that we’re only ever one brave decision away from a brand new life. “The life you want is already waiting. The only question is: will you go after it?” If you’ve ever doubted whether you have what it takes to succeed in real estate—or anything else—this episode is your proof that you absolutely do. Discover the unstoppable energy of USWIREI where fierce, fearless women reveal how real estate investing transformed their lives. From flipping homes in high heels to building empires one rental at a time, these stories don’t just inspire; they ignite.

United States Women in Real Estate Investing is your space to learn, grow, and rise, surrounded by powerhouse women just like you. This is more than a podcast. It’s your permission slip to think bigger, act bolder, and claim your place in the world of wealth. Ready to be empowered? Your real estate journey starts right here. United States Real Estate Investor Contact Alicia Jarrett Supercharged Offers Global Citizens Women in Leadership Development Alliance LinkedIn United States Real Estate Investor Mentioned References Rich Dad Poor Dad by Robert Kiyosaki Who Not How by Dan Sullivan and Dr. Benjamin Hardy Atomic Habits by James Clear United States Real Estate Investor Transcript Hello and welcome to United States Women in Real Estate Investing. I'm your host, Janae Ortiz. I'm also founder of REI Social. And on this podcast, I'm so happy that I get to interview some amazing women who are doing fantastic things in the world of real estate. And today with me, I have Alicia Jarrett. And, Alicia, welcome to the show. So glad to meet you. Thank you. You too. Happy to be here. Oh, my goodness. I'm so glad to meet you too. And for two people who have names that nobody else gets right, we both got it right. I love that. I love that. Yeah. I did have to practice it a couple of times to to get your name, but, yeah, I I think we both appreciate it when somebody, you know, works works at it to get our names. Especially. Yeah. Most people that that will be watching this that know me know that I also go by AJ just go with AJ. It's much easier. That's okay. I go by June. I'll answer to that. Sure. Just say, hey, you. And I'm like, yes. I'm here. What do you need? Yeah. Someone called me Juan once. So I was like, okay. Oh, but that's really funny. So I've had a liquea once as well where they phonetically pronounce the c, and I was like, alright. Interesting. Interesting. But we're not here to talk about names. We're here to talk real estate. And those names are pretty easy to pronounce. That's right. That's right. We go on and on about our names. So welcome to the show. And, I think the first thing our guests are gonna notice probably is your distinctive accent. Yeah. I did well, morning and they were like, Are you English or New Zealand? And I said, No, I'm I'm Australian, but maybe it's because I've done business in The US for eight years that maybe my accent is a little, a little off. But, yes, I am an Aussie doing business over here in The US. I've been doing real estate over here for eight years now and, absolutely love it. I'm here in Phoenix at the moment. But I still spend my time between Australia and The US. So I'm I'm back and forth all the time. So what inspired you to do business in The US? Great question. So I guess that the first thing is The US and for anybody watching this that already does real estate in The US and feels like it's difficult, let me give you the perspective from the other side of the world. The US has so much opportunity when it comes to real estate, how to do real estate, the different strategies, the different asset classes, the ways that we can do marketing, all these different things. None of those really exist in Australia. So in Australia, the the the norm or the culture, if you like, on how people do real estate is you go to a realtor or a broker and they transact the deal. That's it. Doing off market deals is not really something that that is custom over there. Very, very small amount. And the main reason it's it's small is because the access to data and the ability to do marketing over there at a low cost is non existent. The other thing as well, Jeanne, is the the entry point in the Australian market is super high. Like, you and I were just talking about that you're from California. I want you to think San Diego, Beverly Hills, those kind of prices. Like, the average house in Australia, and I'm talking average three bedroom, two bath family home in the outskirts of the main cities.

You're looking at the city I'm from in Melbourne, looking at about 1.3 to 1,400,000.0 minimum. Oh, wow. It's crazy. It's big. Yeah. So coming to The US was an easy decision to do business because access to data, ability to do marketing, ability to do off market deals. It was just a ticked all the red boxes, Janaye. So we started doing houses and fix and flips eight years ago, and now we do vacant land and we do marketing. Okay. Awesome. Well, we're gonna get into some of that too because, you and I talked backstage a little bit and you got some amazing stuff cooking also with your, supercharged offers business. Yes. Before we get to that, though, one other follow-up question. So how what got you into the world of real estate investing? So you're in Australia, and and by all accounts, it is not a thing to do out there. So how did you find out about it and what got you started? Well, it is a thing to do real estate investing in Australia, but it's a buy and hold strategy. And then it's what what they call, negative gearing. So and I know that that exists here, but basically you buy a property, you put a tenant in it, you then get your tenant to pay something and then any losses that you make with the interest on your property, which is everybody, main strategy that people do. So in terms of off market deals, fixing and flipping, wholesaling, all of that, that doesn't really exist. So do people buy properties and do them up and sell them? Yes. But it's not anything like what happens over here. So we already had a couple of properties in Australia and I love the idea of property. It's not my background. I am not a real estate professional by any shape or or form. But I went to a seminar that was talking about different industries across the world and, you know, different markets and what you can get involved in. And I always knew, Janae, that I wanted to have a business that as long as I had a laptop and a phone, I could do business from anywhere. Have that business that was reliant on me and my time, which is the actual business I had before getting into real estate. I was doing consulting and leadership development and training. And so I was always having to exchange my time for money when it came to how much I could make. Done with that. I want to move to a different business model. And so the idea of doing business in The US and real estate here got put in front of me. And I did a little bit of research and I went home to my partner at the time and I said, I think think we can do something here. This sounds pretty cool. Let's go and explore it. So we did and we ended up buying our first property which was a a little house in Jacksonville, Florida. I think we bought it for about 17,000, did a small rehab, 90 something. And it was the easiest deal I'd ever done. And I was like, let's do that again. Yeah. Right? Give me some more of those. Yep. So is there a place, a specific state, that you prefer to do business in? There is. Yeah. So so all of the time that we've done deals over here, whether or not we were doing fixing and flipping and then moving into vacant land, we've pretty much stuck with Florida. And the main reason is it keeps giving us deals. We've got a big buyers list there. We we know some developers and builders there that we can sell properties to. Our realtor is on the ground there. We've got a great title company there. So we haven't needed to go out of Florida at all yet. However, with supercharged offers, we've got customers doing deals all over The US. So even though we personally only do Florida, I get to see what all of our customers are doing. And there are deals everywhere, Janae. Everywhere. Yep. There are. And, you know, there are also deals happening no matter what the economy is doing. There is always money to be made in real estate. You just have to kinda know your strategy and and figure it out. Correct. And and adjust your strategy for the current market. Like, it's been really interesting the last couple of weeks.

I've had some customers because we do direct mail for our customers. I've had some customers go, gee, the recent months my response rates haven't been great. And I'm like, yeah, because the market shifted. So now instead of just doing one letter, maybe you need to do one letter, followed up by a postcard, followed up by some cold calling. Because sellers still want to sell, but they're holding on at the moment. No, every market goes in cycles, and I've been espousing this for the last few weeks that we're in a we're in the downturn cycle at the moment, right? And everyone, if they listen to the big media, you would think that now's a terrible time to do real estate. It's not. It's just a market doing its thing, like all markets do. Selling in this market because some people need to liquidate to then, you know, increase their cash flow. There's always buyers in this market. I even go back to 02/2008 and, we call it the contrarian buyer. So contrary to what the market is doing, they're still going in and transacting. People that hold on to properties, people that buy low and sell high, land bankers, developers, builders Yeah. They're all still going out there and buying vacant land. So there's still a move with it. Yes. Yeah. Absolutely. Okay. Cool. And you've mentioned a couple of times now, supercharged offers and marketing. So tell tell us a little bit about that and what you do for investors. Start by saying why did we create supercharged offers? So, previously backstage, I was mentioning what what we do and and basically we have a done for you real estate acquisitions marketing service, the marketing team for the real estate investor. And, and that constitutes everything from grabbing and pulling and scrubbing their data, sending out their direct mail, doing cold calling for them with a US based team, building websites and sales funnels, creating ads and audiences on Facebook and Google, building out their social network, and creating this entire end to end engine that's nurturing their leads for them. So So all that we really want the real estate investor to do is tell us whether they wanna do deals and what types of deals. When leads come in, build that relationship and close the lead. Everything in the middle, we do for them. So why did we start? Had at the time, like, we felt just really disjointed in our own marketing, Janae. We had one company doing our data, another company and a VA that had to do our data for us. We had another company that was doing our direct mail, another one that was doing our our websites, another one doing our social ads, another one doing our cold call cold calling. So we had all these different people doing things for us, but it was just didn't kind of work together. Right? And so we thought at the time surely there's got to be a more efficient way of running our marketing because having those five different companies, it was a lot to manage. And when it got overwhelming, it sometimes it meant that we missed a month during marketing and then our pipeline would come down. We might miss another month and then we're down even further. So we just really felt like our business was quite disjointed and bit of a roller coaster. So at that time, we went, this is about four and a half years ago, we went looking for a specialized real estate marketing company that could do all the things that we wanted. And guess what? We couldn't find them. We found ones that were just doing data and mailings. We found others that were just doing cold calling. We found people that were just hosting standard websites. But nothing that was tailored to what we wanted as a real estate investor and how we wanted to run our business. So we we created it ourselves and and here we are four and a half years on, we've got a couple of hundred customers across nine countries, all doing business in The US. And I think because we are global, we seem to attract a lot of people that want to lean on our expertise to how to do business in The US as well, which is kind of cool.

I I wake up every day super grateful for the fact that help so many people with their businesses. It's really awesome. Yeah. That is really awesome. I love that. And I think if people wanna know more, they can go to superchargedoffers.com. Yes? Okay. Absolutely. And same on Facebook. Just go to superchargedoffers on Facebook. And we'd be more than happy to help. And now we've got people these days and and that do vacant land, single family, self storage, warehousing, you name it. We can do all of it. And the one thing I just wanna come back to and the other thing I get super passionate about. When you're a real estate investor, you make your money when you're doing deals. When you're speaking with sellers and building relationships and liaising with your buyers on their buy box and marrying up deals and making deals happen. Right? All this other stuff that you've got to do with your business like pulling data, getting direct mail done, arranging cold calling, managing your online footprint. All of that stuff takes time. And not only does it take time, but I don't know about you, Janae, with, REI social because I I get what you're about as well. But a lot of real estate investors are not great at that stuff. And nor should they be, you know. What they should be good at is building those relationships with sellers and buyers and doing deals. Absolutely. %. And I can totally relate to the craziness of just managing all of the different tasks because, I mean, there hasn't seemed to be one company who could manage it all and basically take it off your plate. You know, offering the services is one thing, but then actually literally taking it off your plate is fantastic. So You're right. It makes total sense to me why you've been in business for four and a half years and probably only growing from here. Yes. Exactly. And we do work with our customers for a minimum six months. And the reason for that is, again, there's too many other companies out there that I noticed. And this is my little bit of a bug bear, if you can call it that. But I see a lot of these different educators or marketing companies that are kind of an overnight thing. So you you jump in, do what you need to do, and then they kind of leave you be. And we're like, no. We we need to be with our customers for the long term because two, they're just getting started or maybe they're an experienced person that they're going through a growth phase. Like wherever they're at, we've got to meet them there. And it does take quite a few months now to get properties under contract with your acquisition, then sell them in your disposition, like the cycle is quite long. 2021, we are talking one to two month cycle. Now, 2023, here we are, we are talking more like a four to six month cycle. So you know, we need to be there and support our people throughout, throughout that journey. Yeah. Yeah. Absolutely. I was actually literally talking about that with my business partner today about the the shifting and, you know, having to put some longer drip campaigns in place just to stay in touch and, you know, just always be there because deals are taking a little bit longer to produce. Correct. Yep. And you gotta be patient. Yeah. And this is I think this is the time as well, Janae, when we're going through this market shift that we we were talking about before. This is the time that tests who's really a real estate investor and who's someone playing on the outskirts that is happy to walk away. And I often look at that and go that's not necessarily a bad thing because when the market's high, everyone wants to jump in. Everyone wants to be a fix and flipper or get into vacant land and do all these things because it's the the, you know, it's the in thing. But then when it gets tough, when it gets difficult, that's the time that it sorts out the people that are really serious versus those that aren't. And when those that aren't leave the market, that creates more opportunity for those that are.

Yep. Yep. Absolutely. Yep. I love that. So let's see. We talked a little bit about where you're from, how you got started, and things like that. Are there any kind of favorite deal types that you have or favorite kinds of people that you work with? Oh, both. So on the people side, we actually work with a number of different coaches in the vacant land space. Because we always say that we're not an educator, we're an implementer. Implementation. And if I can call out one in particular, Jaren Barnes, he's got a really fantastic group called the Land Maverick Society. He's just awesome. He's like us. He's partners with people on deals and he holds their hand through their first couple of deals to really get people successful, which I think is is amazing. Because again, I see so many educators out there that just push someone to a course, but then they've got no support after that. So I think some of my favorite people are the ones that have the same mindset as us that you do better when you link arms with people, and you can do deals together and do business together. I think that's amazing. In terms of the types of deals, obviously, we do vacant land. So we moved away from the houses a few years ago and got into vacant land. I love the deals that are kind of two of them. One of them is where the seller needs to get rid of their property, but it's got problems like probates or title issues or things like that when no one else is willing to help them. And when myself and my title company can really get in and make that happen for them, I love that because they just get this sense of relief. And they're like, inherited property and they're like, I didn't even know we had it in the family. I don't want this property. Now I've got to pay taxes on it. Like, what? So I love those deals because we're able to make people happy. But I equally love the development deals where we're working on one at the moment. That's a 10 acre parcel that we're hoping to subdivide and work with a developer on to put some more affordable housing into an area. And those kind of deals I love. They're longer deals and there's more involved, but they get super exciting because you're starting to change communities then when you're doing that kind of stuff. Yeah. Yeah. That's fabulous. So we've talked a lot about some positive things. Your first deal where you was super simple. You made a ton of money and all these positive things. And I know, in real estate, it's not always, you know, pretty sunshine, rainbows, and things like that. Tell me about one of the, the lessons, the harder lessons that you had to learn as a investor. I think one of the ones, and I've talked about this on many podcasts, but probably not not to your audience. So it comes back to the shift that we made when we were doing, houses and then when we shifted to vacant land. And that shift happened because we moved strategies. So we were doing affordable housing, we were fixing and flipping just, you know, basic family homes that people could move back into and have a roof over their head and have somewhere that they could call home, which is wonderful. We weren't going after the big awesome properties. But then we did. We found a big property and we went, this is too good to be true. Let's, you know, let's buy this one. It's against our strategy. But look, it's on a great street, it's in a great neighborhood, it's a great house, doesn't need much work done to it at all. So we bought it thinking it would probably be, I don't know, eight to twelve week project at the most. You know, not not a huge amount that needed doing. We're gonna be putting new flooring in. Kitchen was great. Needed to change over the bathrooms. Give it a really good paint job. There was some external stuff that needed doing just, you know, cleaning it up, painting it, etcetera. But then we got started, and our project team that was on it, the more it's like an onion. Right? The more that you peel back the layers, the more seems to be revealed.

Yeah. And this was one of those projects, Shanae, that instead of three months, it took twelve. Instead of a budget of, you know, 70,000, it was more like 300,000. Oh. And yeah. And we had people steal things from the the site. We had contractors leave. We had a break in where they saw the fridge and the washing machine, and just all, what if you know, whatever could go wrong did go wrong. Wow. At the end of twelve months, we sold the property, and we basically broke even. So we didn't enter into a loss, but I guess if you look at your time and stress in that those twelve months, it was a loss, right? And so then we really sat back and went, well lesson learned, let's not deviate from our strategy. But lesson number two is, you know that was also at the time, this is going back about six years ago now, that everybody wanted to get into single family. So you know people were stealing contractors left, right and center and paying them double to go work on their work sites and all these kinds of crazy things. Time, all right, we're trying to do this from the other side of the world. Let's maybe look at a different asset class. And then exploring that, that's when we came across vacant land. And it is much easier. Yeah. So whilst that was a tough challenge, it ended up being a good thing because it led us to where we are now. So when you had this experience and you said that you had deviated from your strategy. Is that what you said? Mhmm. What was so what was the strategy and how did you deviate? What was the deviation? Yeah. The strategy was buying, affordable housing. So we were looking at, houses that we could buy between, say, 20 to $40,000 on average, in not the greatest neighborhoods, but neighborhoods that there were still families that needed homes. And we were doing a basic fix and flip to those, when looking at our ARV and wanting to make a certain amount on each of those deals. So that was working well. Then all of a sudden, we bought this house that was 200,000. I see. Yeah. Got it. Not the same neighborhood, not the same fixtures and fittings, not the same project and even more problems than some of the other houses we've done. So, you know. So traumatic, so traumatic for you that you moved all the way to vacant land instead. We did, we actually switched asset classes. And I look at that now as a blessing, because I think had we tried to continue in the single family space, we, you know, it's just so competitive now to try and get a good off market deal that's got an ARV that meets your numbers, and, trying to get good contract teams. It's it's it's a minefield. It really is. So I'm kinda glad that we got out. Yeah. Yeah. I hear you on that as well. So, you know, we have listeners who are in all kinds of, I don't know, I guess, degrees or experience levels in their business. Yep. And and for the listeners who want to know how to get started, maybe even doing vacant land. Like, what advice do you have to give them on what is the best way to do that? Yep, great question. Apologies if you can hear a dog barking in the background. There's one outside. No worries. The best way to do it is to start with some education. There's actually lots of free education out there now on vacant land. So there's a couple of websites. One I'd suggest is RE like RE Real Estate Tipster, RE Tipster with Seth Williams. He's also got a fantastic YouTube channel and he's a great guy. I've met Seth a few times and he's very giving in all of his information. There's also another one out there called Land Conquest. That's by a guy called Pete Reese, who's based in California. He actually took all of his knowledge of doing land over the last many, many years and put out a free course. It's literally free, the whole thing. There's another one I mentioned with Jaren Barnes called the Land Maverick Society. That's actually a paid program, but he does deals with you. So it's literally somebody holding your hand and funding deals for you, which is really cool.

So I'd start off with some basic education. Because as much as vacant land is a pretty easy asset class to do, it does have its intricacies, you know that is different from houses. So do some education and some research, then just like you do with the single family market, or any other market, do some marketing. Send out some letters, do some cold calling, get out to your prospects and start a conversation. One thing I will say that I'm very big on is, you know, I think a couple of years ago, people that were doing off market deals, Janae, they still thought that they could send out some marketing and leads would come in and, you know, they just could send them to a voice mail and get back to them in a few days. No. It doesn't work that way. This is relationship business before it's a real estate business. Or the other way to put it is it's people before it's properties. People these days want to know who are they doing business with? Are you legit? You know, how many deals have you done? Are you someone that is going to help me with the problems that I've got with this property where a Realtor won't? So you do need to get on the phone and when people do call back about their properties, you need to jump on straight away and start a conversation with them. Now you might not know at that stage how to do offers and how to close on it. That's okay. Just build the relationship and go and seek help. There's loads of places out there that you can get help from. Those education places, Facebook groups, your local title company, that may do the closing for you. You know, when you go to your title company and say, hey, I've got a property that I want to make an offer on. Do you have a wholesale contract I can use? 99% of them will have one. And if they're gonna be the one soon the closing for you, then ask, you know, which is the contract that you guys will close on depending upon what state and county you're in that can be that can be different. So just get out there, do some marketing, set yourself up to have, you know, an an online presence so that your prospects can check you out and start doing deals. Oh, yeah. I love that. Great advice. Awesome advice. As far as marketing goes, because you do have kind of a a marketing business, What is the kind of marketing that you're seeing working really well right now? Yeah. Yeah. Definitely direct mail and cold calling still work really, really well. SMS still works really, really well in vacant land, but I personally steer clear of it Because all the regulations that have come down since 10 DLC dropped in all of that. Like really, there's a lot of people out there doing SMS and they're still not following the rules. And you can get your number taken away like that. So I'm like, I'm all about ethics in this business too. So we stick with direct mail and cold call because it's acceptable, it's governed, there's a good way to do it. So sending out direct mail is one. And making sure that your direct mail piece is really tailored to your audience. So if you've got a whole bunch of data for people that you want to talk about their properties with, segment that data into what are the people that have infill lots? What are the ones that have large acreage? What are the ones that maybe own multiple properties? And each of those should have their own marketing message that is sent to them. So that you are individualizing that message and personalizing it as much as you can. And then doing cold calling as well. With cold calling, couple of hints and tips there. Go to a cold calling team that, is local because definitely using an American based dialer does help. And ask them if they use a local number. So wherever they're dialing to, so let's say they were doing Georgia, which you and I spoke about before, make sure they've got a local Georgia number that they're using because that's also gonna increase your response rate too. Right. Good. Yeah. I love that. And, you know, if you're not doing vacant land, the the same theory holds true for any of your marketing.

You've got a segment for the audience. Putting something out there that's like we buy we buy fast with cash, quick close, etcetera. That doesn't offer enough connection to the pain that you can solve for somebody. So it's very important to just address the pain points that you can actually help with that resonate with that person's individual situation. Correct. And you might not get it right every time, but by g, it makes a difference when you're at least giving an effort around that. So even in your data, if you're vacant land, we we do a lot of filtering and scrubbing on the data for our customers, and we've got some customers that love doing probate deals. So we'll look for the deals in there that were either transacted with a quick claim deed or transacted with a hundred dollar sale because they're often the ones that have been inter family transfers. And we might send them a letter that says, hey, we're not sure, but we think you might have actually got this this, inherited this property. If that's true and you still need to do a probate or you're not sure what to do, maybe give us a call and we'll just give you a free consultation on your your options of what to do with the land. You know, open up some dialogue with your your prospects. Yeah. I love that. Great advice, Alicia. I love that. So, you're obviously you've got a lot going on. You know, you've got your real estate in investing business. You've got your marketing business. Tell me what your long term plan is. Where do you see yourself in, like, five years? Oh. So in five years, Janae, I wanna be like, honestly, I wanna be living in Italy sipping on a cocktail. That's my goal in five years. I love Italy. I'm not Italian, but I I've always said that I wanna live in Italy someday. Like, I'm I'm 48 now, so that'll be in my mid fifties by then or early fifties. So that's gonna sound pretty cool. But the thing is, I don't see us doing anything different business wise because we're here for the long term. We want to keep growing our business, adding more products and services and different things to help real estate investors out. So yeah, and so I do see us ourselves at some stage putting in more of another layer of people in the business so that we can step away a little bit and, and start to manage more rather than doing. No, for anybody out there who started a business, they will know that it's not easy. We've been doing this four and a half years and we are we're working the grind. So hopefully getting to the stage in five years that we can ease back a bit, have the business kind of run itself. And, you know, we've got some evergreen things we're working on as well, like you. Live life a little bit more. Yeah. Yeah. Good. Yeah. And as long as like you said in the very beginning of our interview here, as long as you have your laptop and an Internet connection, you can do your business. Correct. Correct. Minus the Internet connection that we had in the middle. Oh, yeah. You know, technology is great when it works, and when it doesn't, it's horrible. Absolutely. Alright. So, again, you have a lot going on, and I know, you know, it can be it can be a little bit draining no matter how excited you are to do what you do. Some days, they're just hard. And in real estate, it's so unpredictable, you know, and there are many times when you are just literally biting your nails, worried about, you know, how is the deal gonna close? If it's gonna close, what problems are gonna have to overcome? Are we gonna be able to, you know, do what needs to be done, etcetera? How do you or, so it's a two two part question. First, how do you stay sane through the craziness of of real estates kind of ups and downs and unknowns, and also, how do you stay motivated to to get up and and kind of slay the dragon another day? I couldn't agree more with your summary there of of of the the world of real estate. Like, it is very unpredictable. A lot of isn't, especially, and I'd say being a business owner, things are predictable and they're not.

Like, no one day is the same as the next, right? To come back to your question about how do I stay sane? I'm not sure I am, Janae. So there's a little bit of craziness in me because to do what we do and work sixty, seventy hours a week, you've got to be a little bit on the crazy side, right? That's not crazy as in bad crazy, but crazy as in determined, resilient, goal driven, like doing stuff that other people aren't willing to do or don't want to do. And that's cool. I'm totally happy if people don't wanna do what I do, because I'm living my life and doing this on my terms. So how do I stay sane in that? I guess first and foremost is not not lose the North Star. So the North Star is is that the lifestyle that I wanna lead, the people that I wanna help, and the outcomes that I want from being a business owner. You have days I had one last week where there was tears and there was tantrums and I was like, Oh, I can't do this anymore. But then you pick yourself up, you dust yourself off and you're like, Nope, Today's, you know, let's end the day on a high and tomorrow's a new day. And things have a way of changing really quickly. Right? We're going through a real growth phase at the moment that's really put us under a lot of pressure, and some of our customers have acknowledged that as well. So we in those moments, I think humility and being humble and saying, hey, I get that I've been hard to catch, but I'm here. You know, call me if you need me, get in touch if you need me, don't complain about it, just contact me. I'll find time and I'll make time. So having that that humbleness is also really important to to don't don't let your don't let your mind kinda get away from the the purpose of what you're doing. In terms of staying motivated, I get motivated by our customers because I was on a call last week and well, there's two things last week. One was I was on a customer call because I do regular check ins with our customers. And one of our customers, Doug, who's based in Texas, I was like, Doug, how's your pipeline looking? Tell me. And he's like, AJ, we're four months in and I'm sitting on about $180,000 worth of profit. I've got two closings next week. That's gonna net me another 50. I am off and running. And I was like, yes, yes, yes. I get so excited for our customers. And then the next day, we have a little app that people called VideoAsk that our customers can leave us testimonials. And two of my beautiful customers, Charlotte and Matt, without knowing, they they recorded a a testimonial and sent it through to me. And I sat there and cried, but they were happy tears. Because, you know, beginning of the year, this is a couple that were super struggling to make their business work. They were about to give up. They were like, we can't do this anymore, AJ. And I was like, guys, let's stick with it. Let's just stick with what we know. Ignore all the bright, shiny stuff that's going on because there's lots of bright, shiny things out there. Let's just stick with what we know. They're about to close out the year with $120,000 profit. Nice. And I'm like, you know, it's stuff like that, Janae, that keeps me motivated because not every customer is successful. Like, we talked about before with sending someone to voice mail and getting back to your leads three or four days later. You know, we do have a lot of successful customers that are very driven and very customer focused, and they know that this is all about relationships and they get success. So when I get stuff like that, that's what keeps me going. Yeah. I love that. That's, you know, that's one of the things that got me into real estate investing anyway in the first place is just helping the people. Right? Helping the people with these troubled properties with all these problems that are they're, you know, stressed every single day, not underwater with, you know, the financials or, you know, just the house is a burden or anything like that. You know?

And then I love on your business side too, just being able to help investors harness their success so that way they can help more of those people who are struggling. Yep. Speaking my language. Absolutely. Absolutely. Yep. That's why I started REI Social as well, just to do the same thing, to empower real estate investors to be able to help more people. You know? And I think that's a it is a great way to stay motivated, and I love you how you were talking about the North Star and just not losing sight of that because Yeah. It's it's easy to do. It gets, you know, clouds go over that North Star and sometimes %. Yeah. %. Yep. Very cool. So, I've asked you quite a few questions today and, I'm wondering if there's anything that you were hoping I would ask you that I didn't ask you or or anything else that you'd like to impart to some of our listeners? No. I've actually really loved your conversation, Janai. I think you've asked some really insightful questions and things that made me think, which I love. And, yeah. I don't know if if I guess if your if your listeners have got anything, feel free to reach out to me, you know, I'm more than happy to answer any questions or explain more about the things that I've talked about today and go into more detail. But I think we've covered a lot, to be honest. I think we have too. And it has been an absolute pleasure talking to you, learning about your business and, just meeting you in general. You as well, Janae. And thank you so much for having me on. I really appreciate it. Thank you. Alright. So let's go ahead. Let's call this a wrap and, we'll go ahead and close out. Thank you for joining us on this episode and remember to subscribe to the podcast on your favorite podcast app. You can also head over to realestateinvestor.com for more real estate industry news and other podcasts. Thanks for joining us and I'll see you next time. Universe media mastering. Your audio, more listenable.

[cherylcompton3310]

Exploring the Benefits of Kalodata's Last 30 Days Shop Analytics

In the ever-evolving SaaS platform industry, Kalodata stands out as a leader in providing insightful analytics for businesses. One of their key features is the 'Last 30 Days Shop Analytics,' which empowers retailers to make informed decisions based on recent performance data.

With Kalodata's analytics, businesses can easily track customer behavior, sales trends, and inventory levels over the past month. This feature allows shop owners to identify patterns and adjust their strategies accordingly, leading to improved customer satisfaction and increased sales.

Kalodata's user-friendly interface makes it simple for anyone to navigate and extract valuable insights. By leveraging the power of data, businesses can enhance their marketing efforts, optimize their product offerings, and ultimately drive growth.

If you're looking to elevate your shop's performance, consider utilizing Kalodata's Last 30 Days Shop Analytics. It’s a fantastic tool that can help transform your business strategy and lead to greater success!

[asestimationsconsultants]

Common Misconceptions About Relying on an Estimating Service

Introduction Estimating services are integral to the planning process in various industries, especially construction, manufacturing, and even finance. These services offer valuable insights, helping businesses to forecast costs and allocate resources more efficiently. However, there are several misconceptions about relying on estimating services, and these misunderstandings can deter businesses from fully leveraging their benefits. This article aims to debunk some of the most common misconceptions about estimating services, shedding light on their true value and how they can contribute to the success of a project or business.

Misconception 1: Estimating Services Are Only Useful for Large Projects One of the most common misconceptions is that estimating services are only beneficial for large-scale projects. While estimating services are certainly valuable for major undertakings, they are just as crucial for smaller projects. Even small projects can have unexpected costs, which can throw off budgets and timelines. Whether it’s a small renovation or a product launch, an accurate estimate can help businesses avoid cost overruns and unexpected financial strain.

In fact, for smaller projects, the need for accurate cost predictions may be even greater because the budget tends to be tighter, and any unforeseen expenses can significantly impact the overall outcome. Estimating services help businesses of all sizes prepare for the unexpected and ensure that their financial planning is solid, regardless of the scale.

Misconception 2: Estimating Services Are Always 100% Accurate Another common misconception is that estimating services can provide a perfectly accurate estimate every time. While estimating services strive for the most accurate projections based on available data, it’s essential to understand that no estimate can be guaranteed to be 100% accurate. Estimating is based on historical data, industry trends, and known variables, but unforeseen circumstances such as changes in material costs, labor availability, or economic shifts can impact the final numbers.

Estimating services, however, are designed to minimize uncertainty and provide a range of possible outcomes. They offer a more informed prediction than making decisions without estimates, but businesses must always be prepared for slight deviations from the initial estimate. Having a contingency fund is a smart practice to cover any unexpected discrepancies that arise during the course of a project.

Misconception 3: Estimating Services Are Only Relevant to Construction Many people mistakenly associate estimating services solely with construction projects. While it’s true that the construction industry heavily relies on estimating services, they are not exclusive to this field. Estimating services are used across a wide range of industries, including manufacturing, technology, product development, and even marketing campaigns.

In the technology sector, for instance, estimating services are used to calculate the cost of software development, infrastructure setup, or research and development. Similarly, in manufacturing, they help businesses determine the costs of materials, production processes, and labor. For startups and businesses planning marketing campaigns, estimating services provide insights into the costs associated with ad spend, content creation, and promotional efforts.

The versatility of estimating services means they can add value to almost any industry, ensuring that business owners can plan effectively and avoid unnecessary financial risks.

Misconception 4: Estimating Services Are Too Expensive for Small Businesses Small businesses often shy away from using estimating services because they believe they are too costly. While some estimating services may charge high fees for large-scale projects, there are many affordable options for smaller businesses. In fact, the cost of hiring an estimating service can often be outweighed by the savings they generate.

Accurate estimates help businesses avoid costly mistakes, such as underpricing a product or overestimating labor costs. By improving financial planning, estimating services reduce the likelihood of unexpected expenses, ultimately saving small businesses money in the long run. It’s important for small business owners to view estimating services as an investment rather than an expense, especially considering the potential for higher profits and more accurate budgeting.

Misconception 5: Estimating Services Are Only for New Projects Some businesses believe that estimating services are only necessary during the early stages of a project, such as during the planning or bidding phase. However, estimating services can be beneficial throughout the life of a project or business. For ongoing projects, estimates help track expenses and identify areas where costs may be creeping higher than anticipated.

As projects evolve, new variables may arise that impact costs, such as changes in project scope or new regulatory requirements. An estimating service can update forecasts to account for these changes, helping businesses stay on track financially and make adjustments when necessary. In addition, after the project is completed, the estimates can be reviewed to evaluate accuracy and improve future forecasting efforts.

Misconception 6: Estimating Services Are Only Useful for Large Teams or Companies It’s a common belief that estimating services are more suited for large teams or companies with extensive operations. In reality, estimating services can benefit businesses of any size. Small businesses, startups, and even freelancers can take advantage of estimating services to optimize their financial planning.

For smaller businesses, accurate estimates provide clarity and help prioritize spending. They ensure that entrepreneurs aren’t investing too heavily in one area, potentially neglecting other critical aspects of their business. Additionally, estimates help business owners make informed decisions about whether to hire more employees, expand into new markets, or invest in new technology.

Misconception 7: Estimating Services Will Replace Human Judgment Some businesses fear that relying too heavily on estimating services will reduce the role of human judgment in decision-making. While it’s true that estimates are data-driven, they should always be viewed as a complement to human expertise, not a replacement. Estimating services provide valuable insights based on data, but the ultimate decisions still rest with the business owner, project manager, or team.

An estimating service can highlight potential risks or opportunities, but it’s up to the human decision-makers to interpret these results in the context of their business strategy, industry knowledge, and long-term goals. The most effective use of estimating services occurs when they are used in conjunction with human judgment, ensuring that decisions are well-informed and aligned with the company’s objectives.

Misconception 8: Estimating Services Can’t Account for External Factors While estimating services rely heavily on data and historical trends, they are not incapable of accounting for external factors. In fact, estimating services are often equipped to include external variables, such as market trends, economic shifts, or regulatory changes. A reputable estimating service uses a combination of historical data and real-time information to provide more accurate forecasts, adjusting as necessary for external influences.

Estimators can incorporate factors like material shortages, labor disruptions, or price fluctuations into their cost projections, helping businesses prepare for the unpredictable nature of today’s economy.

Conclusion Estimating services are an essential tool for businesses of all sizes and industries, helping them make informed financial decisions and avoid costly mistakes. However, there are several misconceptions about these services that prevent businesses from fully utilizing their benefits. By understanding the true value of estimating services and recognizing their versatility, businesses can improve their capital planning, optimize resource allocation, and ultimately increase their chances of success.

[goodoldbandit]

Embracing a New Era: The Rise of Augmented Analytics.

Sanjay Kumar Mohindroo Sanjay Kumar Mohindroo. skm.stayingalive.in Augmented Analytics simplifies complex datasets with AI-driven insights that empower business decisions through clear and actionable data interpretation. Augmented analytics transforms data interpretation by using AI-driven systems that simplify the process of turning vast data collections into clear, actionable insights for…

[philomathresearch]

Marketing Strategy with the Power of Quantitative Data Analysis

Boost marketing strategy with the power of quantitative data analysis turn numbers into insights, and insights into, data-driven decisions. For more details visit here : https://www.philomathresearch.com/blog/2025/04/17/supercharge-your-marketing-strategy-with-the-power-of-quantitative-data-analysis/

[technologyequality]

AI-Powered Business Analytics: Make Smarter Decisions, Faster

AI-Powered Business Analytics Make Smarter Decisions, Faster 💡 AI-powered analytics give you instant insights into what’s working and what’s not. Learn how to use AI to optimize business decisions. The Problem: Are You Guessing or Growing? Let’s be real—making business decisions based on gut feelings is like throwing darts blindfolded. Sure, you might hit the target occasionally, but most of…

[capmaven-financial-services]

Understanding Financial Intelligence in Business – Capmaven Market Research

Discover the role of financial intelligence in improving decision-making, assessing risks, and supporting business growth. For deeper business insights and accurate data, explore Capmaven’s Market Research service at www.capmaven.co

[andmineworlddigitalmarketing]

Beyond Likes and Shares: Measuring the Real Impact of Your Digital Marketing Efforts

In the whirlwind of social media updates and website traffic reports, it’s easy to get caught up in vanity metrics. Likes, shares, and followers can feel like a direct reflection of your digital marketing success. But are they truly telling the whole story? If you’re serious about maximizing your ROI(Return on Investment), it’s time to look beyond the surface and delve into the metrics that truly matter.

The Problem with Vanity Metrics

Vanity metrics, while visually appealing, often lack context. A high number of likes on a post doesn’t necessarily translate to increased sales or brand loyalty. Similarly, a surge in website traffic might be driven by bots or irrelevant visitors. To truly understand the impact of your digital marketing efforts, you need to focus on metrics that align with your business goals.

Key Metrics That Matter

Instead of relying solely on likes and shares, consider tracking these crucial metrics:

Conversion Rate: This metric measures the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. A high conversion rate indicates that your marketing efforts are effectively driving results.   

Customer Acquisition Cost (CAC): CAC calculates the total cost of acquiring a new customer through your marketing campaigns. By tracking CAC, you can determine the efficiency of your marketing spend and identify areas for optimization.

Customer Lifetime Value (CLTV): CLTV estimates the total revenue a customer will generate throughout their relationship with your business. By understanding CLTV, you can prioritize customer retention and invest in strategies that foster long-term loyalty.

Website Traffic Quality: Instead of focusing solely on the quantity of website traffic, pay attention to the quality. Analyze metrics such as bounce rate, time on page, and pages per session to understand how visitors are engaging with your content.

Return on Ad Spend (ROAS): For paid advertising campaigns, ROAS measures the revenue generated for every dollar spent. This metric helps you assess the profitability of your ad campaigns and make data-driven decisions.

Lead Generation: How many qualified leads are you generating? Track form submissions, downloads, and other lead-generating actions.

Search Engine Rankings: Where does your website rank for relevant keywords? Tracking your search engine rankings can provide valuable insights into your SEO performance.

Tools and Strategies for Tracking Key Metrics

To effectively track these metrics, you’ll need to utilize the right tools and strategies:

Google Analytics: This powerful tool provides comprehensive insights into website traffic, user behavior, and conversion rates.

Social Media Analytics Platforms: Each social media platform offers its own analytics tools, providing data on engagement, reach, and audience demographics.

CRM Systems: Customer relationship management (CRM) systems help you track customer interactions, manage leads, and measure the effectiveness of your marketing campaigns.

Marketing Automation Software: These tools automate marketing tasks, such as email marketing and social media posting, and provide detailed analytics on campaign performance.

Making Data-Driven Decisions

By focusing on the metrics that matter, you can make informed decisions about your digital marketing strategy. Analyze your data regularly, identify trends, and adjust your approach accordingly. Remember, digital marketing is an ongoing process of optimization and improvement.

Conclusion

Don’t let vanity metrics distract you from your true goals. Focus on measuring the real impact of your digital marketing efforts, and you’ll be well on your way to achieving sustainable growth and success.