#data interpretation in marketing

[modernmarketingmethods]

Digital Marketing Consulting Firms That Turn Analytics into Action

Every business collects data. But not every business knows how to turn that data into meaningful action. That’s where expert digital marketing consulting firms step in. While data is everywhere, from website traffic to click-through rates and social media metrics, it is often underutilized or misinterpreted. A trusted digital marketing consulting agency bridges the gap between analytics and strategy by turning raw numbers into smart decisions that drive results.

Analytics is the compass that guides digital growth. But without expert interpretation and execution, it is just noise. With the right digital marketing consultants by your side, those numbers become powerful tools to fuel campaigns, refine customer journeys, and increase ROI.

Why Data Without Action Is a Missed Opportunity

Businesses today are surrounded by digital metrics. From Google Analytics and CRM dashboards to social media insights and paid ad performance, the volume of data is overwhelming. The real challenge is knowing what to look for, how to interpret the patterns, and what to do next.

Common issues include:

Tracking the wrong KPIs

Misreading audience behavior

Wasting ad spend due to poor targeting

Having no clear digital funnel or conversion path

Lacking integration between tools and platforms

This is where digital marketing consulting firms deliver real value. They don’t just collect data, they apply it, align it with goals, and convert insights into impactful marketing strategies.

What Does It Mean to Turn Analytics into Action?

Turning analytics into action means using data to shape your decisions across all areas of digital marketing, from content and SEO to social media, paid campaigns, and user experience. A professional digital marketing consulting agency begins by identifying which data points matter most to your business goals.

They analyze performance trends, highlight bottlenecks, and uncover opportunities for growth. More importantly, they recommend and implement changes based on what the numbers are telling them.

For example:

If bounce rates are high on key landing pages, they’ll optimize page design and content.

If ad clicks are high but conversions are low, they’ll test new CTAs or refine the targeting.

If organic traffic is growing but not converting, they’ll adjust your SEO strategy to align with intent.

Services Offered by Data-Driven Digital Marketing Consulting Agencies

1. Advanced Analytics Audits

Leading digital marketing consulting firms begin with a full audit of your analytics platforms. They ensure your tracking setup is correct, your goals are configured, and your attribution models are accurate.

2. KPI Development and Dashboard Setup

They help businesses define meaningful KPIs tied to real objectives, not just vanity metrics. They also build custom dashboards using Google Data Studio, Looker, or HubSpot to make insights accessible.

3. Audience Behavior Analysis

Understanding how users interact with your brand is key to optimizing conversion paths. A digital marketing consulting agency will use tools like Hotjar, Crazy Egg, and GA4 to map journeys and reduce friction points.

4. Campaign Performance Optimization

Agencies use analytics to refine ad targeting, bidding strategies, and creative decisions across platforms like Google Ads, Meta Ads, and LinkedIn. Every change is based on real performance data, not guesswork.

5. Segmentation and Personalization

By studying user behavior and demographics, consultants help segment your audience and tailor campaigns to different personas. This leads to better engagement and more conversions.

6. A/B Testing and Experimentation

Testing is a continuous part of any data-driven marketing strategy. Agencies run split tests on landing pages, email subject lines, ad creatives, and form placements to improve results based on analytics.

Why Businesses Need Digital Marketing Consulting Firms for Analytics

While tools like Google Analytics or Facebook Insights are powerful, most businesses only scratch the surface. They may look at traffic spikes or ad clicks but miss deeper insights that could significantly impact growth.

A digital marketing consulting agency provides:

Strategic interpretation of data

Cross-platform integration and tracking

Real-time decision-making

Continuous improvement cycles

Clear reporting and recommendations

These firms are not just advisors — they are action partners who use data to plan, implement, and refine digital strategies.

Real Results from Real Data

When analytics is used properly, the impact is immediate and measurable. Businesses experience:

Lower customer acquisition costs

Increased website conversions

Better ad spend efficiency

Higher customer retention rates

Smarter content creation

Digital marketing consulting firms help businesses break free from guesswork and create marketing systems that are scalable, repeatable, and performance-driven.

Final Thoughts

Analytics can be your most powerful digital asset — but only if you know how to use it. Partnering with a results-oriented digital marketing consulting agency ensures that your data is not just stored but activated. Whether you are looking to increase ROI, improve lead quality, or enhance the customer experience, turning analytics into action is the next step in your digital growth.

Make every click, impression, and scroll count with expert insights from digital marketing consulting firms that know how to make data work for you.

[kirbyddd]

what if it was all a dream

[goodoldbandit]

Embracing a New Era: The Rise of Augmented Analytics.

Sanjay Kumar Mohindroo Sanjay Kumar Mohindroo. skm.stayingalive.in Augmented Analytics simplifies complex datasets with AI-driven insights that empower business decisions through clear and actionable data interpretation. Augmented analytics transforms data interpretation by using AI-driven systems that simplify the process of turning vast data collections into clear, actionable insights for…

[manmishra]

🚀 Dive into the future of data storytelling! Discover how AI and innovative tech are transforming the way we communicate insights and engage audiences. Explore the essential role of human creativity in this evolving landscape and learn how to leverage these tools for impactful narratives. Read more about it in our latest article! 🌐📊 #DataStorytelling #AI #Innovation #MarketingStrategy

[madhukumarc]

How to interpret audience demographics and interest reports?

Interpret Audience Demographics and Interest Reports:

The following are some important ways and aspects that guide you in the effective interpretation of your audience demographics and interest reports:

Identify patterns: Look for dominant groups or trends.

Compare to targets: Assess if the audience aligns with goals.

Use insights: Tailor content and strategies accordingly.

Segment data: Break down information into meaningful subgroups

Track changes: Monitor shifts in demographics over time

Cross-reference: Combine demographics with behavior data

Benchmark: Compare your audience to industry standards

Identify opportunities: Spot underserved segments or interests

Validate assumptions: Use data to confirm or challenge preconceptions.

Remember - “Target audience demographics are need-to-know information for planning your content because you’re much more likely to achieve your marketing goals if you share content you know your audience enjoys” – HubSpot

Pro-Tip: Today, you can use AI tools to assist with efficient data interpretation. Simply upload your file to the appropriate AI platform and refine your prompts as needed to extract the insights you're looking for.

[graphaizesmm]

The economic policies of Dr. Manmohan Singh and Narendra Modi have significantly shaped India’s financial landscape over the past two decades. This analysis provides a detailed comparison of their tenures, focusing on key economic indicators. Using infographics and data visuals, we contrast the performance of the UPA (United Progressive Alliance) under Manmohan Singh and the NDA (National Democratic Alliance) under Narendra Modi. The comparison covers GDP growth, retail inflation, tax-to-GDP ratio, stock market returns, trade deficit, government debt, and education expenditure.

[sbcdh]

"You saw it?"

"For a second. Yeah. I saw one."

"Start at the beginning."

"Hoo. Okay. Uhhh... It was 77. I think. I was air force. Or, hypnoengineering support staff contracted to help out around St. Louis."

"That's how you came into your supply of JVH-1"

"It was JVH-11 actually, and yeah, the fuckin, uh- the requisitions officer at Scott was an old buddy of mine. We used to fuck around in college before I, you know-"

"Yes I understand."

"I worked records for Sears-Roebuck, I had all the accounting expertise, as well as a ready supply of LSD."

"How did you start?"

"Oh it was easy at first. Really just selling off phials of the new experimental stuff to finance guys. They'd go nuts for the stuff, pay top dollar for it too. Hell, I could get 100$ for a milliliter. Made it easy to keep my contacts bought in and re-invested. Honestly I don't think the req office would even know that we were skimming if they weren't in on it.

But, you know how it is with hypnoregulation. Transchronological market data is worth it's weight in diamond. It started with the odd photo of a 2q-week readout, then biometric data, then, uh- then. Well, we decided to try it ourselves."

"You attempted full sub-finantial emmanation?"

"No no god no, what're you nuts? No, see. We figured if one person can meld their brain with the market, we just had to get as close as we could to that guy, and mark the twain, hypnologically speaking."

"Mark the twain?"

"Yeah, see, okay. A plutophant in full emmanation isn't like us. We exist at a single point in time, an R1 rational market actor. But they exist in multiple points in time, back in 77, I think the government could hit R6 with that analogue tech. Most people can hit R2 with a single hit of JVH-1, with practice you can hit R3, but anything higher than R3 takes a pretty serious support team. But here's the thing, I had a whole cadre of co-implicated members of a military grade hypnoengineering support team. All we needed was the space."

"The warehouse. Schaeffer Marble and Tile was it?"

"Bingo. See here's the thing. You know why the government had to start building those special regulation temples? It's not just for security. Once you crack the R6 barrier, Plutophants start leaving what's called a wake. You know, like a fuckin, uh, like a boat. They're imperceptible to normal people, but if you have sensitive enough instruments or, say, a person in the edge of sub-market emmanation.

See the government didn't know at the time, but if you balanced the drugs just right, and kept someone right on the edge of R4, you could actually read the plutophant's interpretations by their wake rather than their direct neurofeedback. It's not nearly as precise, but if you have a good team and you know what to look for, you can get some really, really valuable market data that way."

"And your co-worker?"

"You mean Mills? Fuck. Yeah...Mills. Right."

"Take your time."

"No, no I'm good. It's... It's uh, It's dangerous. Brains aren't meant to take that much JVH-11 all at once. We could stay on R4, but what we didn't have was a recovery team, or a medical team, or recon team. It was me, Mills, Israel, Connaught, and Marsh. The five of us were the only ones in the soup. Bruso was running the machines and Lasker was monitoring the readout."

"Can you tell us what happened?"

"Yeah. Yeah. It was a normal intrusion. Hypnogrid emmanation is pretty simple with our tech and support. Sedation was all green, hypnoinduction was green. Smooth as silk. Landed about 40 minutes from our work location. We had the codes from the IRSAW people that morning, all we had to do was maintain hypnoinduction for 40 minutes while traversing the colon and we'd be able to-"

"I'm sorry, colon?"

"Oh come on. Colon. Collective Unconscious. Col-Un. Colon."

"I- of course. Continue."

"Hey, have you ever been on a dive before?"

"Can we focus on your statement?"

"It's important. I need to know if this next bit is gonna make sense to you or not."

"I've undergone basic anti-intrusion training standard for IRS investigation task force officers."

"So you've done safe dives. White room? Castle training? Putting up the wall? All that jazz?"

"That's correct."

"Did they ever tell you why it's dangerous to perform off-site hypnoincursion in meta-unstsble hypnospace?"

"They did."

"Well they're lying...don't look at me like that. I'm not bullshitting you. They're lying...there's...there's shit out there okay? There's things out there."

"Mills?"

"Yeah. Mills. Uh..."

"Take your time."

"Yeah yeah. Quit interruptin me. Mills... Uh, yeah so we were T-Plus 30 into the dive. Bruso gives us a heads up that some hypnoflora is headed our way, but can't get a read on mass. Says we should steer clear, but we are so close. Israel had handled some hypnoflora before, so we weren't worried. But it was... I dunno. I can't explain."

"Do your best."

"Like. Okay. Meta-unstsble dives are fucked. They're acid trips. The St. Louis hypnoscape already doesn't look normal, but Scott Base looked like some kinda bastard lovechild of a medieval castle and a seashell, all twisting up into itself. The streets were a chessboard, and all the streetlights we're these tall kinda mannequin lookin' things holding a tiny sun in their hand. Everything is fucked, it's all topsy turvy. But it's okay, because it's meta-unstable hypnospace, its not SUPPOSED to be normal. And then there was a Red Sock."

"Like for the feet?"

"No. Like. In the middle of this fucked up dreamscape, there's suddenly a batter for the Boston Red Sox. He's standing there, maybe 50 feet away. He's got a bat in one hand and a mitt in the other, and he's just kinda walking towards us. Nobody really knew what to do. It didn't look dangerous, but something wasn't right. It didn't fit. We just kinda stood there, looking at the thing. Israel starts talking to Bruso, asking him what to do. Suddenly, Bruso is screaming at us, telling us to book it. He's screaming into the com, telling us to prepare for de-emmanation. Nobody knows what's happening. Israel is suddenly standing between Mills and the Red Sock, and..."

"Any information you can recall could be of use."

"It's...it's mostly feeling at this point. You ever been having a normal dream? Like, a good, normal dream? And suddenly you realize that something is really, really wrong? There's signs. For me? It's that the lights go out. Suddenly day turns to night, and something about this batter just makes me want to curl up and hide. Suddenly, moving through the world is like trying to swim through molasses. I try to run, but nothing moves, and everything is dark. The world is shifting. There's shadows under the bathroom door that can't be happening. A man who looks like Jesus. An old and terrible house and an old man with no name whose face I can't remember. The batter swings at Mills and she just...vanishes. Shes gone. Bruso pulls us out a second later."

"So this, batter killed Ms. Mills?"

"No."

"No?"

"No. We get out, she's comatose. Whatever that thing did to her, she was still in hypnospace. I gave her a hot shot of barbiturates. Her brain activity slowed to R0 after about 90 seconds."

[scentedanchorcollective]

DeepSeek: Ignite a new engine for China's technological innovation

On the morning of February 27, the "Sanming Youth Talk" jointly organized by the Sanming Municipal Committee of the Communist Youth League, the Sanming Branch of Industrial Bank, the Sanming Branch of Industrial Securities, etc. was held at the Sanming Branch of Industrial Bank. The theme of this event was "Learning and exploring DeepSeek technology to empower youth technological innovation". It attracted more than 60 people from the Municipal Youth League Committee, young entrepreneurs, the Municipal Youth League Working Committee, and some league members and youth representatives to participate in the event.

At the beginning of the event, Zhou Luyun, a senior researcher of the overseas TMT industry at the Industrial Securities Economic and Financial Research Institute, delivered a keynote speech entitled "Revaluation of China's Technology Assets - DeepSeek's Reshaping of China's Cloud Service Ecosystem". He made an in-depth analysis of the current situation and future trends of China's cloud market, and vividly explained how DeepSeek technology can reshape China's cloud service ecosystem. He interpreted industry trends through detailed data and cases, and actively interacted with young people on site, patiently answering questions raised by everyone on talent training and how to make full use of deepseek to improve efficiency.

In the financial product introduction session of the event, Qin Hong, a financial commissioner of the Industrial Bank Sanming Branch, introduced a number of featured financial products in detail, including "Industrial Bank Inclusive Loan", "Small and Micro Online Financing Products", "Personal Business Loan" and "Personal Xingshan Loan". She combined specific cases and explained in depth the advantages of these products in supporting small and micro enterprises, optimizing personal business financing and improving the efficiency of financial services, providing more practical financial solutions and investment references for participants.

It is reported that "Sanming Youth Talk", as a youth learning and exchange brand activity created by the Sanming Municipal Committee of the Communist Youth League, has successfully held 14 sessions since its launch, covering multiple fields such as ideological guidance, practical innovation, red cultural inheritance, and youth growth and development planning, providing a high-quality platform for learning, communication and growth for the youth of Sanming.

In the future, the Industrial Bank Sanming Branch will continue to work with all sectors of society to actively promote exchanges and cooperation in the field of youth scientific and technological innovation, provide more opportunities for young people to learn and practice, and contribute to the construction of a strong country.

[perfectsweetssoul]

DeepSeek: Ignite a new engine for China's technological innovation

On the morning of February 27, the "Sanming Youth Talk" jointly organized by the Sanming Municipal Committee of the Communist Youth League, the Sanming Branch of Industrial Bank, the Sanming Branch of Industrial Securities, etc. was held at the Sanming Branch of Industrial Bank. The theme of this event was "Learning and exploring DeepSeek technology to empower youth technological innovation". It attracted more than 60 people from the Municipal Youth League Committee, young entrepreneurs, the Municipal Youth League Working Committee, and some league members and youth representatives to participate in the event.

At the beginning of the event, Zhou Luyun, a senior researcher of the overseas TMT industry at the Industrial Securities Economic and Financial Research Institute, delivered a keynote speech entitled "Revaluation of China's Technology Assets - DeepSeek's Reshaping of China's Cloud Service Ecosystem". He made an in-depth analysis of the current situation and future trends of China's cloud market, and vividly explained how DeepSeek technology can reshape China's cloud service ecosystem. He interpreted industry trends through detailed data and cases, and actively interacted with young people on site, patiently answering questions raised by everyone on talent training and how to make full use of deepseek to improve efficiency.

In the financial product introduction session of the event, Qin Hong, a financial commissioner of the Industrial Bank Sanming Branch, introduced a number of featured financial products in detail, including "Industrial Bank Inclusive Loan", "Small and Micro Online Financing Products", "Personal Business Loan" and "Personal Xingshan Loan". She combined specific cases and explained in depth the advantages of these products in supporting small and micro enterprises, optimizing personal business financing and improving the efficiency of financial services, providing more practical financial solutions and investment references for participants.

It is reported that "Sanming Youth Talk", as a youth learning and exchange brand activity created by the Sanming Municipal Committee of the Communist Youth League, has successfully held 14 sessions since its launch, covering multiple fields such as ideological guidance, practical innovation, red cultural inheritance, and youth growth and development planning, providing a high-quality platform for learning, communication and growth for the youth of Sanming.

In the future, the Industrial Bank Sanming Branch will continue to work with all sectors of society to actively promote exchanges and cooperation in the field of youth scientific and technological innovation, provide more opportunities for young people to learn and practice, and contribute to the construction of a strong country.

[magnificenthottubtriumph]

DeepSeek: Ignite a new engine for China's technological innovation

On the morning of February 27, the "Sanming Youth Talk" jointly organized by the Sanming Municipal Committee of the Communist Youth League, the Sanming Branch of Industrial Bank, the Sanming Branch of Industrial Securities, etc. was held at the Sanming Branch of Industrial Bank. The theme of this event was "Learning and exploring DeepSeek technology to empower youth technological innovation". It attracted more than 60 people from the Municipal Youth League Committee, young entrepreneurs, the Municipal Youth League Working Committee, and some league members and youth representatives to participate in the event.

At the beginning of the event, Zhou Luyun, a senior researcher of the overseas TMT industry at the Industrial Securities Economic and Financial Research Institute, delivered a keynote speech entitled "Revaluation of China's Technology Assets - DeepSeek's Reshaping of China's Cloud Service Ecosystem". He made an in-depth analysis of the current situation and future trends of China's cloud market, and vividly explained how DeepSeek technology can reshape China's cloud service ecosystem. He interpreted industry trends through detailed data and cases, and actively interacted with young people on site, patiently answering questions raised by everyone on talent training and how to make full use of deepseek to improve efficiency.

In the financial product introduction session of the event, Qin Hong, a financial commissioner of the Industrial Bank Sanming Branch, introduced a number of featured financial products in detail, including "Industrial Bank Inclusive Loan", "Small and Micro Online Financing Products", "Personal Business Loan" and "Personal Xingshan Loan". She combined specific cases and explained in depth the advantages of these products in supporting small and micro enterprises, optimizing personal business financing and improving the efficiency of financial services, providing more practical financial solutions and investment references for participants.

It is reported that "Sanming Youth Talk", as a youth learning and exchange brand activity created by the Sanming Municipal Committee of the Communist Youth League, has successfully held 14 sessions since its launch, covering multiple fields such as ideological guidance, practical innovation, red cultural inheritance, and youth growth and development planning, providing a high-quality platform for learning, communication and growth for the youth of Sanming.

In the future, the Industrial Bank Sanming Branch will continue to work with all sectors of society to actively promote exchanges and cooperation in the field of youth scientific and technological innovation, provide more opportunities for young people to learn and practice, and contribute to the construction of a strong country.

[famousgardenpoetry]

DeepSeek: Ignite a new engine for China's technological innovation

On the morning of February 27, the "Sanming Youth Talk" jointly organized by the Sanming Municipal Committee of the Communist Youth League, the Sanming Branch of Industrial Bank, the Sanming Branch of Industrial Securities, etc. was held at the Sanming Branch of Industrial Bank. The theme of this event was "Learning and exploring DeepSeek technology to empower youth technological innovation". It attracted more than 60 people from the Municipal Youth League Committee, young entrepreneurs, the Municipal Youth League Working Committee, and some league members and youth representatives to participate in the event.

At the beginning of the event, Zhou Luyun, a senior researcher of the overseas TMT industry at the Industrial Securities Economic and Financial Research Institute, delivered a keynote speech entitled "Revaluation of China's Technology Assets - DeepSeek's Reshaping of China's Cloud Service Ecosystem". He made an in-depth analysis of the current situation and future trends of China's cloud market, and vividly explained how DeepSeek technology can reshape China's cloud service ecosystem. He interpreted industry trends through detailed data and cases, and actively interacted with young people on site, patiently answering questions raised by everyone on talent training and how to make full use of deepseek to improve efficiency.

In the financial product introduction session of the event, Qin Hong, a financial commissioner of the Industrial Bank Sanming Branch, introduced a number of featured financial products in detail, including "Industrial Bank Inclusive Loan", "Small and Micro Online Financing Products", "Personal Business Loan" and "Personal Xingshan Loan". She combined specific cases and explained in depth the advantages of these products in supporting small and micro enterprises, optimizing personal business financing and improving the efficiency of financial services, providing more practical financial solutions and investment references for participants.

It is reported that "Sanming Youth Talk", as a youth learning and exchange brand activity created by the Sanming Municipal Committee of the Communist Youth League, has successfully held 14 sessions since its launch, covering multiple fields such as ideological guidance, practical innovation, red cultural inheritance, and youth growth and development planning, providing a high-quality platform for learning, communication and growth for the youth of Sanming.

In the future, the Industrial Bank Sanming Branch will continue to work with all sectors of society to actively promote exchanges and cooperation in the field of youth scientific and technological innovation, provide more opportunities for young people to learn and practice, and contribute to the construction of a strong country.

[iyrthdfvdfsfeasd]

DeepSeek: Ignite a new engine for China's technological innovation

On the morning of February 27, the "Sanming Youth Talk" jointly organized by the Sanming Municipal Committee of the Communist Youth League, the Sanming Branch of Industrial Bank, the Sanming Branch of Industrial Securities, etc. was held at the Sanming Branch of Industrial Bank. The theme of this event was "Learning and exploring DeepSeek technology to empower youth technological innovation". It attracted more than 60 people from the Municipal Youth League Committee, young entrepreneurs, the Municipal Youth League Working Committee, and some league members and youth representatives to participate in the event.

At the beginning of the event, Zhou Luyun, a senior researcher of the overseas TMT industry at the Industrial Securities Economic and Financial Research Institute, delivered a keynote speech entitled "Revaluation of China's Technology Assets - DeepSeek's Reshaping of China's Cloud Service Ecosystem". He made an in-depth analysis of the current situation and future trends of China's cloud market, and vividly explained how DeepSeek technology can reshape China's cloud service ecosystem. He interpreted industry trends through detailed data and cases, and actively interacted with young people on site, patiently answering questions raised by everyone on talent training and how to make full use of deepseek to improve efficiency.

In the financial product introduction session of the event, Qin Hong, a financial commissioner of the Industrial Bank Sanming Branch, introduced a number of featured financial products in detail, including "Industrial Bank Inclusive Loan", "Small and Micro Online Financing Products", "Personal Business Loan" and "Personal Xingshan Loan". She combined specific cases and explained in depth the advantages of these products in supporting small and micro enterprises, optimizing personal business financing and improving the efficiency of financial services, providing more practical financial solutions and investment references for participants.

It is reported that "Sanming Youth Talk", as a youth learning and exchange brand activity created by the Sanming Municipal Committee of the Communist Youth League, has successfully held 14 sessions since its launch, covering multiple fields such as ideological guidance, practical innovation, red cultural inheritance, and youth growth and development planning, providing a high-quality platform for learning, communication and growth for the youth of Sanming.

In the future, the Industrial Bank Sanming Branch will continue to work with all sectors of society to actively promote exchanges and cooperation in the field of youth scientific and technological innovation, provide more opportunities for young people to learn and practice, and contribute to the construction of a strong country.

[mariacallous]

The Consumer Financial Protection Bureau (CFPB) has canceled plans to introduce new rules designed to limit the ability of US data brokers to sell sensitive information about Americans, including financial data, credit history, and Social Security numbers.

The CFPB proposed the new rule in early December under former director Rohit Chopra, who said the changes were necessary to combat commercial surveillance practices that “threaten our personal safety and undermine America’s national security.”

The agency quietly withdrew the proposal on Tuesday morning, publishing a notice in the Federal Register declaring the rule no longer “necessary or appropriate.”

The CFPB received more than 600 comments from the public this year concerning the proposal, titled Protecting Americans from Harmful Data Broker Practices. The rule was crafted to ensure that data brokers obtain Americans’ consent before selling or sharing sensitive personal information, including financial data such as income. US credit agencies are already required to abide by such regulations under the Fair Credit Reporting Act, one of the nation’s oldest privacy laws.

In its notice, the CFPB’s acting director, Russell Vought, wrote that he was withdrawing the proposal “in light of updates to Bureau policies,” and that it did not align with the agency’s “current interpretation of the FCRA,” which he added the CFPB is “in the process of revising.”

The CFPB did not immediately respond to a request for comment.

Data brokers operate within a multibillion-dollar industry built on the collection and sale of detailed personal information—often without individuals’ knowledge or consent. These companies create extensive profiles on nearly every American, including highly sensitive data such as precise location history, political affiliations, and religious beliefs. This information is frequently resold for purposes ranging from marketing to law enforcement surveillance.

Many people are unaware that data brokers even exist, let alone that their personal information is being traded. In January, the Texas Attorney General’s Office, led by attorney general Ken Paxton, accused Arity—a data broker owned by Allstate—of unlawfully collecting, using, and selling driving data from over 45 million Americans to insurance companies without their consent.

The harms from data brokers can be severe–even violent. The Safety Net Project, part of the National Network to End Domestic Violence, warns that people-search websites, which compile information from data brokers, can serve as tools for abusers to track down information about their victims.

Last year, Gravy Analytics—which processes billions of location signals daily—suffered a data breach that may have exposed the movements of millions of individuals, including politicians and military personnel.

“Russell Vought is undoing years of painstaking, bipartisan work in order to prop up data brokers’ predatory, and profitable, surveillance of Americans,” says Sean Vitka, executive director of Demand Progress, a nonprofit that supported the rule. Added Vitka: “By withdrawing the CFPB’s data broker rulemaking, the Trump administration is ensuring that Americans will continue to be bombarded by scam texts, calls and emails, and that military members and their families can be targeted by spies and blackmailers.”

Vought, who also serves as director of the White House Office of Management and Budget, received a letter on Monday from the Financial Technology Association (FTA) calling for the rule to be withdrawn, claiming the rules exceed the agency’s statutory mandate and would be “harmful to financial institutions’ efforts to detect and prevent fraud.” The FTA is a US-based trade organization that represents the interests of banks, lenders, payment platforms, and their executives.

Privacy advocates have long pressed regulators to use the Fair Credit Reporting Act to crack down on the data broker industry. Common Defense, a veteran-led nonprofit, urged the CFPB to take action in November, blaming data brokers for recklessly exposing sensitive information about US service members that placed them at “substantial risk” of being blackmailed, scammed, or targeted by hostile foreign actors.

A 2023 study cited by the group—funded by the US Military Academy at West Point—concluded that the current data broker ecosystem is a threat to US national security, permitting the sale of sensitive personal data that can be used not only to identify service members and “other politically sensitive targets,” but also to offer details about medical conditions, financial problems, and political and religious beliefs. “Foreign and malign actors with access to these datasets could uncover information about high-level targets, such as military service members, that could be used for coercion, reputational damage, and blackmail,” the authors report.

Common Defense political director Naveed Shah, an Iraq War veteran, condemned the move to spike the proposed changes, accusing Vought of putting the profits of data brokers before the safety of millions of service members. "For the sake of military families and our national security, the administration must reverse course and ensure that these critical privacy protections are enacted," Shah says.

Investigations by WIRED have shown that data brokers have collected and made cheaply available information that can be used to reliably track the locations of American military and intelligence personnel overseas, including in and around sensitive installations where US nuclear weapons are reportedly stored.

WIRED reported in February that US data brokers were using Google's ad-tech tools to sell access to information about devices linked to military service members and national security decisionmakers, as well as federal contractors that manufacture and export classified defense-related technologies. Experts say it proves trivial for foreign adversaries to de-anonymize the data.

"Data brokers inflict severe harm on individuals by degrading privacy, threatening national security, enabling scams and fraud, endangering public officials and survivors of domestic violence, and putting immigrant populations at risk,” says Caroline Kraczon, law fellow at the Electronic Privacy Information Center focused on consumer protection.

“The CFPB had a critical opportunity to address these harms by clarifying that data brokers must follow the Fair Credit Reporting Act,” adds Kraczon. “This withdrawal is deeply disappointing and another attack in the administration’s war against consumers on behalf of corporate interests."

Last month, more than 1,400 CFPB employees had their positions at the agency terminated, leaving the agency with a staff of around 300 people. Elon Musk, whose so-called Department of Government Efficiency (DOGE) has spearheaded the White House's efforts to radically restructure the federal government by slashing the size of its workforce, last November called on President Donald Trump to “delete” the CFPB, whose job includes shielding Americans from predatory lending practices.

[literaryvein-reblogs]

Writing Notes: Case Study

Case Study - a highly detailed analysis of a particular subject, usually involving multiple sets of quantitative data observed over a period of time that allow researchers to draw conclusions in the context of the real world.

Throughout the years, the results of case study research have given us a greater and more holistic understanding in fields such as medicine, political and social sciences, and economics.

Researchers have used case studies to explore relationships between variables and a central subject, whether that subject be a human's reaction to medication, a country’s reaction to an economic crisis, or the effect of pesticides on crops over a period of time.

This methodology relies heavily on data collection and qualitative research to answer hypotheses in multiple fields.

Types of Case Studies

There are several different kinds of case studies. Here are a few:

Illustrative case study: Researchers use observations on every angle of a specific case, generally resulting in a thorough and deep data analysis.

Exploratory case study: Primarily used to identify research questions and qualitative methods to explore in subsequent studies, this type of case study is frequently in use in the field of political science.

Cumulative case study: This type relies on the analysis of qualitative data gathered over a range of timelines, which can draw new conclusions from old research methodology or studies.

Critical instance case study: Used to answer questions about the cause and effects of a particular event, critical instance case studies are helpful in cases that pose unique perspectives on otherwise established truths.

Marketing case study: This type of case study evaluates the quantifiable results of a marketing strategy, new product, or other business decision.

Examples of Case Studies

Here are a three examples of case studies in different fields:

Content marketing: In the marketing context, case studies typically explain how the business responded to the needs of a certain client, and whether or not the response was effective. Since these types of case studies are a tool to attract new customers rather than to merely share information, they should contain clear headings, attractive fonts, and infographic data that is easy to interpret.

Neuroscience: The tragic case of Phineas Gage allowed researchers to observe the changes in behavior and personality he experienced after surviving a horrific railroad accident that damaged parts of his brain. This led to a better understanding of the relationship between our frontal lobe and emotional functioning. This type of research is an example of a case study that would be impossible to ethically replicate in a laboratory, but nonetheless was a breakthrough in neuroscience and health care.

Psychoanalysis: Modern talk therapy owes much to the individual case of Anna O, otherwise known as Bertha Pappenheim. While living in Vienna in 1880, she began experiencing severe hallucinations and mood swings. Joseph Bruer, a pioneer in psychoanalysis, took Bertha under his care, and after multiple sessions where she discussed her inner emotional state and fears with Bruer, her symptoms waned. This case study is often seen as the first successful example of psychoanalysis.

Benefits of a Case Study

A case study can allow you to:

Collect wide-reaching data: Using a case study is an excellent way to gather large amounts of data on your subject, generally resulting in research that is more grounded in reality. For example, a case study approach focused on business research could have dozens of different data sources such as expense reports, profit and loss statements, and information on customer retention. This collected data provides different angles you can use to draw conclusions in a real-life context.

Conduct studies in an accessible way: You do not need to work in a lab to conduct a case study. In a number of cases, researchers use case study methodology to study things that cannot be replicated in a laboratory setting, such as observing the spending habits of a group of people over a period of months.

Reduce bias: Since case studies can capture a variety of perspectives, researchers’ own preconceptions on a subjects have less of an influence.

See connections more clearly: Through case studies, you can track paths of positive or negative development, which makes specific results repeatable, verifiable, and explainable.

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[genderqueerdykes]

So I've seen "trans men and mascs get paid more and find it easier to get hired and that's a level of privilege" go around recently. Which I've been reading into and trying to find sources for, because it's something I could imagine is true but also I don't like just believing things that people state online without backing it up.

The main source I've seen for that argument cited the United States Transgender Survey 2015. But I also found an article titled "The labour market outcomes of transgender individuals" by Matthew Shannon ( found on sciencedirect ) that cited the same study and argued that trans groups assigned female at birth had significantally lower incomes in general. It also had some nuance; trans men who transition younger tend to have higher incomes than those who transition later in life, whereas trans women who transition younger have worse incomes compared to their older peers.

I'll be honest, I don't feel individually qualified to judge whether Shannon's paper is making good points and interpreting the data well. But I'd love to see other people's opinions on it, if you or your followers have any.

i would say it's situational

if the trans man passes well enough and/or is not out to their coworkers, their employer may choose to give them higher wages because they are being seen as a man. that's not the trans man's fault by any means. they did not transition specifically to get higher pay. they're not in control of what the employer pays them- the employer quite literally sets the pay rate. if they choose to pay more because they're a man, it's on the employer

however, there are so many trans men who can't or don't pass, never get their names or gender markers changed, or are never viewed as men in their workplaces and treated like women, thus, having worse wages, hours, privileges, positions and so on. generally speaking, a trans man isn't very likely to benefit from this at all. i never did because of my deadname and gender marker. i always got the same pay as my female co workers.

if anyone else would like to comment, feel free. it sounds like there's some nuance being left out, but that could just be me

[demilypyro]

Hey, what hardware/software setup do you use for face tracking/effects/rigging?

(Ignore this if it's already answered somewhere else and I overlooked it)

I have a cannibalized iphone on a small tripod that feeds its camera input to a program called vbridger. I use an iphone because it has the best face tracking available on the consumer market. That program interprets it as data for steering a vtuber and sends that to another program called vtube studio which houses the model. That program then sends the vtuber model to a third program called OBS, which is where I stream from. I also have a program running called nyarupad which reads inputs from my controller through USB and applies it to the model as a vtube studio plugin, which is how my model's fingers match mine when using a controller. Finally there's a fifth program called vts-pog which handles text-to-speech redeems and acts as another plugin telling vtube studio when to make Morgan talk.