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smellslikebot · 1 year ago

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"how do I keep my art from being scraped for AI from now on?"

if you post images online, there's no 100% guaranteed way to prevent this, and you can probably assume that there's no need to remove/edit existing content. you might contest this as a matter of data privacy and workers' rights, but you might also be looking for smaller, more immediate actions to take.

...so I made this list! I can't vouch for the effectiveness of all of these, but I wanted to compile as many options as possible so you can decide what's best for you.

Discouraging data scraping and "opting out"

robots.txt - This is a file placed in a website's home directory to "ask" web crawlers not to access certain parts of a site. If you have your own website, you can edit this yourself, or you can check which crawlers a site disallows by adding /robots.txt at the end of the URL. This article has instructions for blocking some bots that scrape data for AI.

HTML metadata - DeviantArt (i know) has proposed the "noai" and "noimageai" meta tags for opting images out of machine learning datasets, while Mojeek proposed "noml". To use all three, you'd put the following in your webpages' headers:

Have I Been Trained? - A tool by Spawning to search for images in the LAION-5B and LAION-400M datasets and opt your images and web domain out of future model training. Spawning claims that Stability AI and Hugging Face have agreed to respect these opt-outs. Try searching for usernames!

Kudurru - A tool by Spawning (currently a Wordpress plugin) in closed beta that purportedly blocks/redirects AI scrapers from your website. I don't know much about how this one works.

ai.txt - Similar to robots.txt. A new type of permissions file for AI training proposed by Spawning.

ArtShield Watermarker - Web-based tool to add Stable Diffusion's "invisible watermark" to images, which may cause an image to be recognized as AI-generated and excluded from data scraping and/or model training. Source available on GitHub. Doesn't seem to have updated/posted on social media since last year.

Image processing... things

these are popular now, but there seems to be some confusion regarding the goal of these tools; these aren't meant to "kill" AI art, and they won't affect existing models. they won't magically guarantee full protection, so you probably shouldn't loudly announce that you're using them to try to bait AI users into responding

Glaze - UChicago's tool to add "adversarial noise" to art to disrupt style mimicry. Devs recommend glazing pictures last. Runs on Windows and Mac (Nvidia GPU required)

WebGlaze - Free browser-based Glaze service for those who can't run Glaze locally. Request an invite by following their instructions.

Mist - Another adversarial noise tool, by Psyker Group. Runs on Windows and Linux (Nvidia GPU required) or on web with a Google Colab Notebook.

Nightshade - UChicago's tool to distort AI's recognition of features and "poison" datasets, with the goal of making it inconvenient to use images scraped without consent. The guide recommends that you do not disclose whether your art is nightshaded. Nightshade chooses a tag that's relevant to your image. You should use this word in the image's caption/alt text when you post the image online. This means the alt text will accurately describe what's in the image-- there is no reason to ever write false/mismatched alt text!!! Runs on Windows and Mac (Nvidia GPU required)

Sanative AI - Web-based "anti-AI watermark"-- maybe comparable to Glaze and Mist. I can't find much about this one except that they won a "Responsible AI Challenge" hosted by Mozilla last year.

Just Add A Regular Watermark - It doesn't take a lot of processing power to add a watermark, so why not? Try adding complexities like warping, changes in color/opacity, and blurring to make it more annoying for an AI (or human) to remove. You could even try testing your watermark against an AI watermark remover. (the privacy policy claims that they don't keep or otherwise use your images, but use your own judgment)

given that energy consumption was the focus of some AI art criticism, I'm not sure if the benefits of these GPU-intensive tools outweigh the cost, and I'd like to know more about that. in any case, I thought that people writing alt text/image descriptions more often would've been a neat side effect of Nightshade being used, so I hope to see more of that in the future, at least!

#reference #ai art #ai discourse #not sure how else to tag this #long post

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photomatt · 2 years ago

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Post-acquisition, dir a proper, dedicated ad sales team ever get hired for Tumblr? Not something shared between other a8c properties but a group of people who knew Tumblr's uniquely weird culture and could work with brands to craft the kinds of ads that were highly effective on Tumblr before we got bought by Verizon.

Yes, with some great people who had worked on Tumblr before and also been part of successful teams at Twitter, Reddit, etc. I think at one point this was a 20+ person team. However it didn't work. We still have dedicated direct, but programatic drives the vast majority of the advertising revenue. My best guesses for why:

The advertising world has changed quite a bit from Tumblr's peak.

Tumblr had declining traffic for a while, which doesn't excite advertisers. (It's now growing again.)

Custom campaigns were too different for advertisers to spend a lot of time on them, they were long and expensive to implement.

Often advertisers were attacked by the user base, in targeted harassment. Really gross, horrible stuff. Terrible brand experience.

Advertising in general with ATT, cookie changes, etc has changed in a way that mostly strengthens the duopoly of Google and Meta, makes it incredibly hard for independent networks to compete.

On the bright side, self-serve advertising with Blaze has gone well, we can re-use the tooling across Tumblr, WooCommerce, and WordPress, it's faster and preserves privacy better than third-party networks, and there's a ton of demand particularly on the ecommerce side of things. So that group is actually being promoted to its own thing that will sit in parallel to Tumblr, vs being under it.

I think there could also be something that would more easily allow advertisers to duplicate campaigns they're already running elsewhere, with similar formats, that would raise the quality of ads we're able to run by making it easy for advertisers to shift a few % of their budget away from Twitter/etc to places they want to support more, more aligned with their brand and values, which Tumblr and its focus on art and artists is.

#tumblr #advertising

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kenyatta · 4 months ago

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AkiraBot is a program that fills website comments sections and customer service chat bots with AI-generated spam messages. Its goal is simple: it wants you to sign up for an SEO scheme that costs about $30 a month. For that low price it swears it can enchant Google’s algorithms to get you on the frontpage. But it’s a scam. A new report from researchers at cybersecurity firm SentinelOne documented how scammers deployed AkiraBot, the tool’s use of OpenAI generated messages, and how it avoided multiple CAPTCHA systems and network detection techniques. According to the report, the bot targeted 420,000 unique domains and successfully spammed 80,000.

Whoever runs AkirBot operates their SEO company under a bunch of different names, but they all tend to use the words “Akira” or “ServiceWrap.” SentinelOne says the tool finds websites crafted by third party software like Wix or Squarespace and spams comments sections and automated chatbots with a promise to get the site on the frontpage of various search engines. If you have a small business that exists on the web or have run a WordPress-based website in the last 15 years, you’ve likely seen messages like those AkiraBot crafts.

#bots

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talenlee · 6 months ago

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My Weirdly Embarrassing Love of Spreadsheets

This is gunna be a post about like, the nuts and bolts of making big projects like ongoing writing projects like this blog, but to get there I need to talk to you about silly stuff like journals and buses and spreadsheets. We get there, please, trust me.

One of the first tools I made for blogging was a table in my bullet journal. If you’re not familiar, a common thing to do with bullet journals (or ‘bujos’ as cooler or more tedious people than I call them), is to write up a calendar at the start of each month, something that lists what you’re doing through the course of the month. When I started doing this, I had a way to look at the month, that I could scribble on, so I did, and it meant I was able to get into the habits of putting an article on a game every friday and an article on a story every monday, resulting in my Story Pile and Game Pile series.

This was back in 2017, and the notebooks are in my bookshelf, each of them a record of a year that… huh, I could go back and reread.

Anyway, one of the problems that came up with this system was the bus.

Not kidding.

I would get a bus home from the uni most days. When I was on that bus, or when I was at the uni, I would have time to write, but I wouldn’t necessarily have access to my notebook. I found myself wanting a copy of the chart that I could manage on two different computers – my laptop at the university, and my computer at home. This is how One Stone got written, too, the trips home on the bus being when I wrote the blog posts that became the first chapters of that book, eyes closed, not looking at the screen, and focusing on the road to avoid being car sick.

It is wild to consider how much of my first book I loved writing I did with my eyes effectively closed.

In 2019, I resolved midway through the year that I needed a better system, and started on a system that would handle the transport between two locations better, for the year coming where I anticipated a lot of travel between two sites.

Ahem.

Yeah, uh, 2020.

Anyway, that it wasn’t necessary didn’t stop it being useful! That led to the creation of this Google Sheets spreadsheet:

I made this in Sheets because Sheets is like Excel, which I like using, and it’s like Calc, which I now use, because the version of Excel I pirated doesn’t have access to IFS functions. Point is, this sheet, as originally conceived, did not need anything as a spreadsheet to work; I wanted a table with 365 cells in it that could show the entire year at a glance and be given a simple, straightforward tick or cross. It became something more, as the years progressed.

I’ve been using this kind of spreadsheet now, for 5 years. In 2025, the spreadsheet looks almost the same:

Being a spreadsheet, it is an array of data. You can manipulate that. You can track data in it. You can use indexes. You can cocatenate things, and that’s the stage this spreadsheet is at now. When I sit down to work on a blog post, the first thing I do is not open up WordPress to pull at my drafts, it’s to instead open up this spreadsheet and look at when I have slots available, where my next upcoming gap is, and what kind of thing that gap wants.

Blue slots are story pile, green are game pile. I have all the video article slots pencilled in already with a ‘V,’ on the working version, so I can look at the line of Xes under each date and then see the point where oh, yeah, I gotta work on one of those spots. But see, also, in that top left? That number? The 0 is a count of how many blog posts have been set in place for the year, how close I am to being finished, or on track for the number of days in the year I’m at.

I try to keep the blog progress (blogress) at around 51 posts. That is not because this is the number I’ve decided I need or anything like that, it’s just a round number that makes me happy. Just being able to look at that number and see it being reasonably high? That’s a progress number. I could make it a progress bar proper, with a pair of graphs, but y’know, not worth it. I could make it a fraction too, like, the formula it’s doing over a “/365” if I wanted.

The thing that I’m most happy with though is the cell next to it.

See that cell looks like this:

='Topics & Ideas'!A2

And oh ho what is that?

Well that leads to this:

Here’s what this is: This is a whole spreadsheet of idea categories. Each category has at the top of it, a cell that looks down in the list for a random entry in that list and just provides it. For some things this is a long list of possibilities, for some things this is a tiny list of possibilities. But that is an index function – it looks randomly up and down the list and finds something. That means any time I want something for a specific theme, I can go to this sheet and I’ll see a random selection from these ideas. If I have an idea for a thing to write about at some point, I can jam that in the list, and know that it will eventually be exposed to me at some random point.

Then, at the head of that list, there’s the cell that also randomises the other cells along that horizontal line. Which means that any time I open this blog arranger up, I get to see a random offering of just… anything I could be writing right now. That list can include really broad things, like hey, write about an OC? and sometimes it could be really narrow and specific, like here’s a real event, you know about that one, you should write about it.

Now let me be clear: This is not a tool I recommend for everyone. This is a lot of elaborate effort I put into what is essentially, a producivity toy. This lets me produce a big pile of input and get a random output, and it lets me collect long lists or short lists of things and also, along with all of that, I can just get a periodic output from that list.

The original purpose for this chart wound up being unnecessary. I didn’t need to write on the bus any more. I don’t need to track the post count like this. I don’t need the randomiser. None of this stuff is in any way necessary.

But making this tool though, and playing with it, I have ways to engage with the project of this blog, with the writing when I can’t do that. When my ability to muster words has left me, I have still a chart, a tool, I have productivity items that I can work on. Sometimes just… fine tuning formulas is still working on it.

There’s this idea, maybe you’ve heard of ‘just do a little every day.’ Well, making it so there is a little you can do is really valuable, as part of that.

Check it out on PRESS.exe to see it with images and links!

#Making

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paradoxcase · 4 months ago

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How to use search engines effectively in the year of our lord 2025

So, we all know Google sucks now. There are some other alternative search engines, but honestly, switching search engines isn't going to fix a lot of the fundamental issues we're seeing with search engines nowadays. But yesterday, while responding to someone on reddit who was making the argument of "Google sucks now, so really, how much worse is it to just ask ChatGPT" I realized that there is actually a formula for using search engines that I have that continues to work perfectly for most things despite the fact that Google sucks now, so I thought I would share.

First of all, to remove all of the AI bullshit from Google, you can use udm14.com instead, or install the udm=14 browser extension. The method I outline here may or may not work with search engines other than Google, I haven't looked into them deeply enough. udm14.com should be essentially just Google, but without AI.

Then, we have to go back to the beginning and understand what a search engine actually is, and what it isn't. I spent three years of my career working in the guts of a search engine (not Google, or any other web-based search engine), so I should hope I would know what they are:

A search engine is a tool to locate documents.

Google in particular has done a lot to obscure what a search engine actually is by adding a lot of "cool" "features" to their search engine which are not actually within the scope of search engine capabilities. When you search for a question and Google displays a bolded answer that it found on a web page? Not search engine provenance. When it displays its "AI Summary"? Not search engine provenance. When it advertises things to you? Not search engine provenance. When it comes up with questions that "other people asked"? Not search engine provenance. The core competency of a search engine is to find documents (in this case, web pages) from a large collection of documents (the internet) based on their relevance to a query you have typed. Just like people are misusing ChatGPT to do stuff it was not designed for and that it is not good at, using a search engine as if it is a question answering service that can deliver the answer to a question you asked is using the search engine to do something it was not designed for and is not good at.

The search engine is not an all-in-one tool any more than ChatGPT is an all-in-one tool. Research is a multi-step process that involves a search engine, but the search engine cannot do everything for you. Here is the process:

Learn how to identify reliable sources of information. Learn what sites tend to have reliable information about the topic you're looking up. Wikipedia is a good fallback that may give you links to other reliable sources. You can also ask people who know more about your topic for recommendations of good sites. There are also sites that rank the reliability and bias of other popular sites. The search engine's ability to find relevant documents is not super useful when the internet is full of untrustworthy bullshit and is becoming more so as time goes on due to AI-generated content. Just because a search engine returns a link does not mean it is reliable.

Use a search engine to specifically search just the websites you know are reliable for your topic. Google has some documentation about how to do this on their search engine here. There should be a way to do this on any other half-decent search engine, as well, but I don't have the details of how to do it. Now you have limited your scope from "anything and everything produced by everyone who has ever created a Wordpress account plus whoever paid Google to have their site appear in every single search" to a collection of documents that you can trust.

Read the sources that you get back from the search engine. No, seriously. Read them. Don't read Google's "AI Summary". Read the actual sources. Don't read the bolded answer Google put at the top of the results list. Read the sources. Don't ask another AI to summarize the sources for you. Read the sources. Don't just read the headline or title and assume you now know everything that is in the body of the article. READ THE SOURCES. There is no shortcut for this, you have to read.

There was a time when you could get away with being lax about this and just do general searches, but that was because there was an actual limit on the amount of wrong information that mere humans could generate per unit time, and also because Google did legitimately use to be more concerned with promoting reliable sources than with promoting whoever paid them the most money to do so. But that time is over.

Basically, if you wouldn't just type your question into ChatGPT and hope for the best, don't just type your question into Google and hope for the best, either.

#tech #search engines #google #ai #enshittification

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guyrcook · 2 months ago

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Why Follow.it is the Best FeedBurner Alternative for Content Creators

For years, FeedBurner was the go-to solution for bloggers and webmasters to deliver content updates via RSS and email. But as technology advanced, FeedBurner didn’t. That’s where Follow.it comes in — a modern, powerful alternative designed to keep your content delivery effective and engaging. 🚀 Key Features of Follow.it Email Subscription Options: Let your audience choose how and when to receive…

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mariacallous · 2 months ago

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This week, WIRED launched our Rogues issue—which included going a bit rough ourselves. WIRED senior correspondent Andy Greenberg flew to Louisiana to see how easy it would be to recreate the 3D-printed gun authorities say they found on Luigi Mangione when they arrested him for the murder of UnitedHealthcare's CEO. The result? It was both easy and legal.

On Wednesday, US, European, and Japanese authorities announced the disruption of one of the world's most widely used infostealer malware. Known as Lumma, the malware was used to steal sensitive information from victims around the world, including passwords, banking information, and cryptocurrency wallets details, according to authorities. Microsoft's Digital Crime Unit aided in the operation, taking down some 2,300 URLs that served as the Lumma infrastructure.

A mysterious database containing more than 184 million records was taken down this week following its discovery by security researcher Jeremiah Fowler. The database contained 47 GB of data, which included information related to Amazon, Apple, Discord, Facebook, Google, Instagram, Microsoft, Netflix, Nintendo, PayPal, Snapchat, Spotify, Twitter, WordPress, Yahoo, and more.

In other news, the US charged 16 Russian nationals for allegedly operating the DanaBot malware, which authorities say was used in a wide variety of attacks, from ransomware to espionage. And a recent webinar revealed how a major venture capitalist helped get Starlink satellite internet activated for Israel following the October 7, 2023 attack by Hamas.

But that's not all. Each week, we round up the security and privacy news we didn't cover in depth ourselves. Click the headlines to read the full stories. And stay safe out there.

The US intelligence community is looking to create a marketplace where private information gathered by data brokers under the guise of marketing can be purchased by American spies, The Intercept reports. Contracting data shows the US spy agencies intend to create a “Intelligence Community Data Consortium” that uses AI tools to sift through people’s personal data; information that the Office of the Director of National Intelligence has previously acknowledged “could facilitate blackmail, stalking, harassment, and public shaming.” In addition to providing insight into Americans’ behaviors and religious and political beliefs, commercial data frequently includes precise location information, offering the US government the ability to surveil people’s movements without acquiring a warrant—exploiting a widely recognized loophole in US privacy law.

Federal lawmakers attempted to ban the US government from buying what it calls “commercially accessible information” last year, with the Republican-controlled House passing a version of a law known as the “Fourth Amendment Is Not For Sale Act.” However, the US Senate, then controlled by the Democratic Party, rejected the legislation.

Reporting by WIRED has repeatedly demonstrated how such data can offer US adversaries the ability to monitor the movements of US military and intelligence personnel, including in and around sensitive facilities that house nuclear arms.

A Mysterious Hacking Group Is Revealed to Work for the Spanish Government

Back in 2014, Russian security firm Kaspersky announced it had discovered a sophisticated hacking group it called Careto, Spanish for “Ugly Face” or “Mask,” that had targeted victims across Europe and Cuba. Now, more than a decade later, former employees of the company have finally confirmed what Kaspersky wouldn’t spell out at the time: That they believe Careto was a rare sighting of hackers working on behalf of the Spanish government. Careto’s targets included energy companies, research institutions, and activists, but it particularly focused on Cuba, likely due to the island nation’s giving refuge to members of a Spanish separatist group designated as terrorists by several European countries. Kaspersky’s researchers found a Spanish phrase in the hackers’ malware code that translates to “I shit in the sea,” an expletive phrase typically used by Spaniards but not other Spanish speakers. Given the sophistication of Careto’s hacking, the public confirmation of Kaspersky’s attribution to Spain adds another known player to the game of high-level state-sponsored hacking.

Signal Introduces New Feature to Block Screenshots by Microsoft Recall

Microsoft’s Recall feature, which constantly takes and archives screenshots of Windows users’ activity, still represents a serious privacy problem—even after Microsoft significantly walked back its rollout in response to criticism. So the encrypted messaging app Signal has gone so far as to exploit a digital rights management feature of Windows typically used to protect copyrighted materials to block Recall from taking screenshots of the app by default on Windows machines. After all, the Recall feature—which will likely be required for some corporate or government users—will essentially remove any privacy promise from Signal’s disappearing messages feature for both Recall users and anyone communicating with them. The screenshot-prevention feature can be turned off in Signal’s settings, but it will be turned on by default in Windows. “Microsoft has simply given us no other option,” Signal wrote in a blog post.

Russia’s Fancy Bear Hackers Targeted Security Cameras to Spy on Ukraine Aid

The hacker group within Russia’s GRU military intelligence agency known as APT28 or Fancy Bear first rose to infamy for its targeting of the 2016 US election, but it’s no surprise that the group has more recently focused on Ukraine. According to a new assessment from no fewer than 11 countries’ intelligence agencies, the hacker group has been targeting a broad array of technology and logistics firms involved in providing aid to Ukraine. “Dozens of entities, including government organizations and private/commercial entities across virtually all transportation modes: air, sea, and rail” have been targeted in the campaign, the advisory reads. Perhaps most notable about the agencies’ accusations is that the hackers targeted 10,000 security cameras in countries bordering Ukraine, including at border crossings, military facilities, and train stations. According to the agencies, the GRU hackers also carried out reconnaissance of the network of at least one producer of industrial control system components for railway systems—suggesting a possible intention to attempt sabotage—but didn’t actually succeed in breaching the company.

US Indicts Russian National Over Qakbot Malware

The US Department of Justice on Thursday indicted a Russian national, Rustam Gallyamov, on allegations that he designed software that was widely used by ransomware gangs and is known to have infected hundreds of thousands of computers, netting the gangs roughly $8.6 million in profit, according to DOJ figures. Prosecutors say more than $24 million was seized from Gallyamov, 48, over the course of its investigation. Federal charges unsealed this week allege that Gallyamov himself gained access to victims’ computers and provided it to an array of cybercriminal organizations, including Dopplepaymer, REvil, Black Basta, and Cactus, among others.

The investigation into the now disrupted malware, known as Qakbot, was announced in August 2023 under former US attorney general Merrick Garland, who credited a multinational operation that included Europol and prosecutors and law enforcement agencies in France, Germany, the Netherlands, Romania, Latvia, and the United Kingdom. Agencies of Canada and Denmark have also been credited in the investigation that targeted Gallyamov.

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ameliasoulturner · 3 months ago

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Kickstart Your Earnings with Content Writing: A Beginner’s Friendly Roadmap

If you’ve ever wondered how ordinary people turn their words into cash, content writing might be your sweet spot. You don’t need a fancy degree or decades of experience to get started. With some guidance, dedication, and a dash of creativity, you can start earning from content writing sooner than you think. This guide walks you through each step in a friendly, down‑to‑earth way so you’ll feel confident launching your freelance writing journey.

Why Content Writing Is a Great Starting Point Content writing covers everything from blog posts and web pages to social media captions and product descriptions. Businesses of all sizes need fresh, engaging words to connect with their audience, rank higher in search engines, and boost sales. As companies continue to invest in digital marketing, demand for quality content writers stays strong. Plus, you can work from anywhere, set your own hours, and choose projects that spark your interest.

Understanding the Basics of Earning from Content Writing At its core, earning from content writing means providing value through written words. Clients pay for:

Research that saves them time

SEO‑friendly copy that boosts visibility

Clear, engaging storytelling that connects with readers

Consistent output that maintains an active online presence

Your job is to become the go‑to person who delivers those benefits reliably.

Step 1: Identify Your Niche and Strengths While generalists can find work, specializing helps you stand out. Consider topics you enjoy or know well—travel, personal finance, health and wellness, tech, lifestyle, parenting, gaming, or education. Having a niche makes it easier to showcase your expertise and justify higher rates. If you’re a fitness buff who loves writing, focus on blogs and articles in that sphere. If you have a background in software, aim for tech how‑to guides.

Step 2: Build a Portfolio That Shows Your Skills Clients want proof you can write well. Even if you haven’t been paid yet, you can create sample pieces:

Start a personal blog or Medium page and publish 3 to 5 high‑quality articles in your niche.

Guest post on small blogs that accept submissions.

Rewrite or summarize existing news stories in your voice (clearly marked as samples).

Draft mock project pieces for imaginary clients—product descriptions, newsletters, or landing pages.

Organize these in a simple online portfolio. You can use free tools like Google Sites, Wix, or WordPress. Make sure each sample highlights your SEO skills by including relevant keywords naturally in titles and subheadings.

Step 3: Optimize Your Online Profiles for Visibility Next, set up profiles on freelance platforms and job boards. Popular destinations include Upwork, Fiverr, Freelancer, ProBlogger, Contena, and LinkedIn. When crafting your profile:

Write an engaging headline that includes “content writer” or “freelance writer.”

Summarize your background, niche focus, and any standout achievements.

List your portfolio samples or link directly to your site.

Add relevant skills: SEO, WordPress, SEMrush, Mailchimp, social media management, etc.

Request testimonials from friends or colleagues who can vouch for your work ethic or writing ability.

A well‑optimized profile boosts your chances of appearing in client searches and winning invitations.

Step 4: Find Your First Paid Gigs Landing that first paid project often takes persistence. Strategies that work:

Pitch directly to small businesses or local startups. Send personalized emails offering a free trial article or website audit.

Apply to relevant listings daily on freelance boards. Tailor each proposal to the client’s needs—mention specifics from their job post.

Explore niche‑specific boards like BloggingPro or JournalismJobs for targeted opportunities.

Network on LinkedIn by sharing helpful writing tips, engaging with posts in your niche, and connecting with marketing professionals.

Early on, you might accept lower‑priced gigs to build credibility, but avoid underpricing yourself. Aim for a rate you can increase once you’ve racked up 5 to 10 positive reviews.

Step 5: Master SEO and Content Strategy SEO savvy writers command better fees. Search Engine Optimization involves understanding how keywords, user intent, and readability affect rankings. To shine:

Use free keyword research tools like Google Keyword Planner or Ubersuggest to identify target phrases.

Incorporate primary keywords in titles, opening paragraphs, subheadings, and naturally throughout the text.

Keep sentences concise, break up text with subheadings, and add bullet lists or numbered steps for scannability.

Learn basic on‑page SEO: meta descriptions, internal linking, image alt text, and proper URL structure.

Businesses pay for measurable results. If your copy ranks higher and drives traffic, you become more valuable.

Step 6: Set Competitive Rates and Payment Terms Knowing how much to charge can feel tricky. Common approaches include:

Per‑word rate: New freelance writers often start at five to ten cents per word, moving up to twenty cents or more with experience.

Per‑hour rate: Beginners might charge twenty to thirty dollars per hour, progressing to fifty and beyond as skills sharpen.

Per‑project fee: Flat rates for complete blog posts or web pages, factoring in research, revisions, and strategy.

Always agree on payment milestones. A 50/50 split works—half up front, half on completion. Use contracts to outline deliverables, deadlines, and revision policies. This keeps both sides on the same page.

Step 7: Deliver Quality and Build Long‑Term Relationships Repeat clients are freelancing gold. To keep clients coming back:

Meet deadlines without reminders.

Communicate clearly—let them know if you hit a roadblock and propose solutions.

Offer a revision round to refine the piece to their liking.

Suggest topic ideas for future posts based on emerging trends in their industry.

When clients see you consistently add value, they’ll hire you again and refer you to others.

Step 8: Leverage Tools and Continuous Learning Stay competitive by embracing helpful platforms:

Grammarly or ProWritingAid to polish grammar and tone.

Yoast or Rank Math (for WordPress) to fine‑tune on‑page SEO.

Trello or Asana for managing multiple projects smoothly.

Google Analytics basics to understand content performance.

Invest time in online courses or webinars on SEO, storytelling, and copywriting. The more you learn, the more you can charge.

Step 9: Scale Your Earnings Over Time Once you’ve established a steady stream of projects, scaling becomes the name of the game. Options include:

Raising your rates for new clients while maintaining current engagements.

Packaging content services—offer blog writing plus email newsletters or social media management as a bundle.

Outsourcing parts of the work, like research or editing, to junior writers, allowing you to focus on strategy and client relations.

Creating digital products, such as eBooks or courses on content writing, to earn passive income.

Diversifying revenue streams helps insulate your income from slow periods.

Putting It All Together Earning from content writing is an achievable goal, even if you’re starting from scratch. By identifying your niche, building an impressive portfolio, mastering SEO, and delivering top‑notch work, you’ll attract clients eager to pay for your expertise. Remember that patience and persistence pay off. Treat every project as a chance to improve your craft and delight a client. Before you know it, you’ll have a thriving freelance writing business that fits your lifestyle and fuels your creative passions.

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digitaldetoxworld · 2 months ago

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Proven Marketing Tactics for Small Business Success

Marketing is the lifeblood of any enterprise, especially small groups seeking to grow and compete in a crowded market. Without powerful advertising strategies, even the satisfactory products or services can pass overlooked. Unlike huge companies, small companies often operate with restrained budgets and resources. Therefore, they need clever, price-effective, and measurable strategies to advantage visibility and develop step by step.

Best marketing strategies for small business

This article explores numerous marketing techniques that are especially effective for small agencies, combining traditional strategies with modern digital tools.

1. Understand Your Target Audience

The basis of all advertising begins with know-how your clients. Define your target marketplace based totally on:

Demographics: Age, gender, profits stage, education

Geographics: Where they stay or paintings

Psychographics: Lifestyle, pursuits, and values

Behavioral trends: Buying conduct, logo loyalty, product utilization

Creating a purchaser persona enables you tailor your messaging, offers, and channels greater correctly. For instance, in case you're concentrated on university college students, Instagram and TikTok is probably better platforms than electronic mail advertising or print media.

2. Build a Strong Brand Identity

A recognizable and straightforward emblem builds lengthy-time period customer loyalty. Your brand includes:

Logo and design: Consistent shades, fonts, and imagery

Tone of voice: Formal, informal, funny, and so on.

Even a one-man or woman enterprise blessings from sturdy branding. For example, a nearby baker who uses eco-friendly packaging can emblem themselves as “inexperienced” and attract environmentally-conscious customers.

Three. Create a Professional Website

A internet site is your 24/7 digital storefront. It should be:

Mobile-friendly and fast

Easy to navigate

Linked for your social media pages

Equipped with touch paperwork or chat help

Use platforms like WordPress, Wix, or Shopify to create low priced, attractive websites without requiring technical expertise.

Four. Utilize Local search engine marketing

If you’re a nearby commercial enterprise, optimizing your on-line presence for local searches is critical. Start by using:

Claiming and verifying your Google Business Profile

Encouraging satisfied clients to depart reviews

Using local key phrases (e.G., “nice salon in Patna”)

Getting indexed in neighborhood directories and maps

5. Leverage Social Media Marketing

Social media structures offer unfastened and paid tools to interact your target audience and construct a community.

Facebook & Instagram: Great for promotions, memories, and visible content

LinkedIn: Best for B2B organizations

YouTube: Ideal for tutorials, product demos, and at the back of-the-scenes content

X (previously Twitter): Good for quick updates, client interplay

Use content material calendars to time table posts always and engage with followers through polls, contests, and comments.

6. Content Marketing: Educate and Add Value

Rather than simply promoting, content material advertising goals to teach and construct accept as true with. Examples encompass:

Blog posts: Informative articles in your internet site

E-books & Guides: Offer beneficial records in alternate for electronic mail addresses

Videos: Product demonstrations, testimonials, or storytelling

Infographics: Shareable visuals explaining complicated topics

Content advertising improves search engine marketing, establishes authority, and builds long-term trust.

7. Email Marketing

Email remains one of the most price-powerful channels for small corporations. Use it to:

Send newsletters

Announce promotions or new merchandise

Re-engage inactive customers

Request remarks

Tools like Mailchimp, Sendinblue, and ConvertKit allow smooth automation and list segmentation. Ensure your emails offer fee, no longer just commercials.

Eight. Referral and Loyalty Programs

Your glad clients can be your excellent marketers. Encourage them to refer friends or family with the aid of offering:

Discounts

Free products

Loyalty points

#digital marketing #online and offline sales #online and offline business #method of small business #Best marketing strategies for small business

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ahmedtechhub · 10 days ago

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Soledad WordPress Theme – Full Review: Pros, Cons & Verdict

The Soledad WordPress theme is a top-selling product on Envato Market — but is it truly the right choice to be the best fit for your website? Is Soledad a powerful, adaptable, and quick-loading theme?

Or, is it just another type of theme that sounds fantastic but doesn’t work, delivers clunky layouts, slow speeds, and is packed with features that aren’t really essential? I shall discuss details in this Soledad theme review.

Soledad WordPress Theme: Quick Review–

Soledad is a beautifully designed multipurpose theme by PenciDesign, designed especially for classically styled blogs, magazines, news websites, and any type of industry you want.

It offers all the essential tools you need to build beautiful and professional websites. You can create any Website, like a blog, news site, magazine, business site, finance platform, review site, or even an e-commerce store. Even a new user can create an engaging website quickly and easily without any coding knowledge.

The theme supports various video types, such as YouTube, Vimeo, Facebook, and more. This theme uses Google AMP technology to speed up page loading on mobile devices to improve both SEO performance and user experience

The Soledad theme WordPress uses Google AMP technology to make web pages load faster on mobile devices and tablets. It is good for SEO and user experience.

Help to create websites in multiple languages and provide RTL (Right-to-Left) language support that works well with languages like Arabic, Hebrew, or Urdu, which read from right to left.

Soledad WordPress theme is GDPR compliant, meaning it follows EU privacy laws. It handles user data—like cookies and form entries—safely and legally. You can use this theme for any type of project: cryptocurrency, business, finance, fashion, food, lifestyle, travel, personal blog, luxury, minimal, or anything else.

Soledad theme helps to integrate with Instagram, Pinterest, bbPress Forum, BuddyPress, and WooCommerce. Soledad supports all major ad types, including Google Ads, PropellerAds, Media.net, and responsive ads, with unlimited placement options.

Best For:

Bloggers, content creators, magazine and news sites, finance and crypto professionals, digital marketers, small business owners, e-commerce sellers, freelancers, agencies, educators, and coaches.

Editor’s Rating- 4.75 (*****)

The question is, why is it not 5? While Soledad is packed with powerful features, beginners might feel a bit distressed at first. The wide range of options can be confusing if you’re new to WordPress. But once you get familiar with the interface, it becomes an incredibly smooth and flexible theme to work with. Helping documents, video tutorials, and a support team are available over there.

Why choose Soledad?

Soledad provides flexible, user-friendly design, 1000+ customized options/layouts, demos, qualified search-engine-optimized code, outstanding support, and fast page loading speed. You can build a website home page in three ways: WordPress customizer, Elementor, or WPBakery page builder.

Soledad offers a wide range of features, including 36 beautiful featured slider styles, AMP technology for fast mobile loading, dark and light modes, four body layout styles, and unlimited mega menu designs.

WordPress Soledad theme supports retina-ready images for high-resolution displays, GIFs, WooCommerce, BBPress & BuddyPress for forums, and includes custom sidebars, various widgets, SEO options, and multilingual support with WPML and Polylang plugins.

Theme Soledad is a powerful and flexible WordPress theme. It serves over 1000+ slider and blog/magazine layouts, unlimited fonts and colors, multiple ad placements, Contact Form 7, Mailchimp integration, and responsive support.

Soledad theme support system provides Soledad theme documentation with images, videos, Soledad theme tutorial videos, detailed step-by-step instructions, a Soledad theme help support team, and a support forum. There is no chance of making a mistake if anyone follows this website configuration process. If you are an experienced user, it’s awesome for you.

Key Features of Soledad WordPress Theme:

1. Penci AI Smart Content Creator: Soledad’s exclusive feature is the “Penci AI Smart Content Creator” plugin is powered by OpenAI to generate content automatically. This feature lets users create blog posts, images, articles, outlines, introductions, and full-length content, as well as rewrite or enhance existing content automatically. It all happens using AI-powered prompts directly within the WordPress dashboard.

2. Bookmark & Follow Plugin: This plugin helps the readers follow the author and the post and sends email notifications for both logged-in and non-logged-in readers.

3. Penci Live Blog Plugin: It helps users to create live-updating blog posts, which is perfect for News coverage, Sports events, and Live updates for tech launches or conferences. The article updates automatically, and Readers can see real-time updates.

4. Text-to-Speech Plugin: Readers can simply click the play button to listen to the content, as the plugin converts text into audio automatically.

5. Super-fast: Soledad theme forest is a super-fast loading Theme.

6. RSS Plugin: The RSS plugin in Soledad allows displaying content from external websites using their RSS feeds. It supports showing real-time updates such as news or blog posts in the sidebar, footer, or homepage layouts.

7. Penci Finance Plugin: It displays real-time data of the stock market and cryptocurrency data.

8. Other features: Other available features are the Penci Sports plugin, 40+ design elements, templates cloud library, unlimited header layouts, footer builder, 220+ pre-built websites, 6000+ homepage Soledad theme demos with a one-click installation process, 1000+ sliders, blog/ magazine layouts, and the Soledad online store builder to sell online or set E-commerce platform.

9. Penci podcast system: Soledad supports creating a full-featured audio podcasting website. It also allows importing podcasts from multiple platforms such as SoundCloud, Anchor, Podbean, and more.

10. Additional features: Additional features include the Penci Pay Writer Plugin, which helps track writer performance and manage payments. Other tools like front-end post submission, a light/dark mode toggle switch, an image controller, and the Penci Advanced Google Map to enhance site functionality and user experience. Then, there are AMP Support for faster mobile browsing and White Label for agencies.

11. WooCommerce Ready: Soledad includes built-in styles and layouts for WooCommerce pages like Shop, Product pages, Cart, and Checkout. Soledad helps to easily build an e-commerce store to sell products or services directly from a website.

Soledad WordPress Theme: Pros and Cons:

Pros:

1. Website loads quickly and has fast performance

2. It has 220 ready-made website templates, and each design covers a wide range of categories like blogs, magazines, tech, fashion, travel, food, fitness, business, eCommerce, and more.

3. It is compatible with Elementor, WPBakery, WooCommerce, and AMP. It ensures integration with popular page builders, eCommerce functionality, and fast mobile performance.

4. It is fully responsive & mobile-optimized

5. There is Step-by-step documentation, tutorials, a support team, and a forum. Soledad provides a collection of official video tutorials to help users understand and use the theme.

Cons:

1. New users may face problems when a lot of features are involved, and it would be hard for them to understand.

2. So, multiple features may confuse a new user

3. One-time purchase, but increases support costs extra after 6 months.

Ease of Use:

Anyone familiar with WordPress or a page builder can handle this operation. For new users, a rich document with images and tutorials is available to help them. Beginners should learn to handle it.

Support System:

Soledad provides 6 months of free support from the Envato platform. The support team is helpful, and the documentation is detailed with video tutorials, FAQs, and detailed setup guides. You can also get 12 months of support for an extra cost.

How to Install Soledad Theme – Full Installation Tutorial for Beginners is provided by PenciDesign

If you’re wondering how to install Soledad theme on your WordPress site and want to see the Soledad theme demo, this guide will show you the right way. The process is beginner-friendly, especially since it is the PenciDesign official resource.

---Click here to view the official Soledad installation guide

This Soledad theme installation tutorial is provided by PenciDesign, the developer of Soledad on ThemeForest. It covers each step from installing the theme, Soledad theme download process, and required plugins to importing demo content.

Note: This is the official documentation. I’m sharing it here to help you get started quickly and correctly.

Looking to buy Soledad? Get it here on ThemeForest

Pricing:

Regular License: $59 (one-time)

Includes 6 months of support

Future updates

Extended Support: $17.63 (12 months total)

Final Thought:

Soledad is a unique performance-optimized WordPress theme that can be both powerful and flexible for speed or SEO. While it may be a bit problem for a new user, following the installation process and following the step-by-step document guidelines, anyone can do it easily, while the support team is very helpful. Soledad theme support is enough for new users. WordPress Soledad theme is perfect for Bloggers, Content Creators, Digital Marketers, SEO Specialists, Magazine, News Publishers, Affiliate Marketers, Review Site Owners,�� Small Business Owners, Agencies, E-Commerce Store Owners, Creative Professionals, Educators, Course Creators, Freelancers, and Consultants.

Read More About Themeforest Marketplace Products. Check out the official Website: AhmedTechHub

#wordpress #theme #soledad #webdesign #appdesign

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