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joyandella-123 · 2 years ago

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The Power of Search Engine Marketing (SEM)

In today's dynamic digital landscape, search engines have evolved into indispensable tools that permeate various industries and institutions. From digital marketing and healthcare to education and E-commerce, search engines have become integral to our daily lives. These powerful platforms not only facilitate information retrieval but also offer an incredible opportunity for businesses to outpace the competition, expand their online reach, and boost brand awareness. Welcome to the world of Search Engine Marketing (SEM) – a game-changer for businesses of all sizes.

Understanding SEM: More than Just SEO

While many are familiar with the concept of Search Engine Optimization (SEO), fewer may understand the pivotal role that search engines play in SEM. SEM is a dynamic form of online marketing that empowers businesses to harness the full potential of search engines for promoting products, services, and meaningful connections with stakeholders.

SEM goes beyond mere website optimization; it's a strategic approach to advertising that harnesses the power of search engines to propel your business forward. Whether you're an established corporation or a budding startup, SEM can be your secret weapon in accelerating the customer buying process and boosting marketing effectiveness.

Speeding Up the Buying Process

Immediate Visibility: Unlike organic SEO, which takes time to build and rank, SEM provides immediate visibility on search engine results pages (SERPs). Through paid advertisements, your business can leapfrog competitors and gain prime real estate on SERPs, ensuring that potential customers see your offerings right away.

Highly Targeted Advertising: SEM allows you to pinpoint your audience with precision. Through advanced targeting options, you can tailor your ads to specific demographics, interests, and geographic locations. This means you're not just reaching any audience – you're reaching the right audience, increasing the likelihood of conversion.

Budget Control: SEM is flexible and budget-friendly. You have full control over your advertising spend, ensuring that you get the most out of your marketing budget. Whether you're looking to start small or scale up, SEM can adapt to your needs.

Trackable Results: SEM provides clear, measurable results. With analytics and tracking tools, you can monitor the performance of your campaigns in real-time. This data-driven approach allows you to make informed decisions and optimize your strategies for maximum impact.

Embarking on Your SEM Journey

Ready to harness the power of SEM for your business? Here's how to get started:

Set Clear Goals: Define your objectives. Are you looking to boost website traffic, increase online sales, or drive brand awareness? Understanding your goals is the first step in crafting an effective SEM strategy.

Keyword Research: Identify the keywords and phrases that are relevant to your business. These keywords will be the foundation of your SEM campaigns.

Ad Creation: Craft compelling, concise ads that resonate with your target audience. Highlight your unique selling points and use engaging visuals to capture attention.

Budget Allocation: Decide on your budget and allocate it strategically to different campaigns and keywords. Remember, SEM offers flexibility, so you can adjust your spend as needed.

Monitoring and Optimization: Continuously monitor the performance of your SEM campaigns. Use analytics to track clicks, conversions, and ROI. Make data-driven adjustments to optimize your campaigns for better results.

Search Engine Marketing (SEM) is more than just a buzzword; it's a strategic powerhouse that can propel your business to new heights in the digital world. By harnessing the immediate visibility, precision targeting, budget control, and trackable results that SEM offers, you can outpace the competition, connect with your audience, and grow your business in today's competitive online landscape. Start your SEM journey today and unlock the full potential of search engines for your brand's success.

Engage with us to discover the potential with Mystic Web Designn!

#Search Engine Marketing (SEM)#dynamic digital landscape #digital marketing #e-Commerce #boost brand awareness #promoting products #services #organic SEO #build and rank #search engine results pages (SERPs)#paid advertisements #specific demographics #interests #audience #increasing #tracking tools #Keyword Research #Monitoring and Optimization

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reviewshonestos · 2 years ago

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#Miraculous Arrival: Witness the Thrilling Journey of a Difficult Birth and the Triumph of New Life!"#Description:#🌟 Experience the extraordinary in our latest video as we capture the heart-pounding moments of a challenging birth that ultimately leads to #👶🏻 Witness the strength and courage displayed by both mother and child during this incredible journey. Our expert team ensures a sensitive #highlighting the medical professionals' dedication and the unwavering support from loved ones.#👩‍⚕️ Gain insights into the medical interventions #techniques #and sheer determination that contribute to a successful outcome in challenging circumstances. This video is a testament to the miracles tha #showcasing the triumph of life over adversity.#🎉 Share in the joy and tears as a family welcomes their precious bundle of joy into the world. This heartwarming video captures the essence #📈 Optimized for search engines #this video provides a valuable resource for expectant parents #medical professionals #and anyone interested in the miracle of life. Don't miss out on this gripping and informative portrayal that blends the excitement of a dif #👍 Hit the like button #subscribe for more incredible stories #and join our community as we explore the wonders of life together.#MiraculousBirth #TriumphOfLife #NewLifeJoy #BirthStory #EmotionalJourney #MedicalMiracle 🌟

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techniver · 2 years ago

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4-How can you promote your blog posts and reach a wider audience?

In today's digital landscape, where content is king, promoting your blog posts effectively can be a daunting task. However, with the right strategies and consistent effort, you can successfully reach a wider audience and establish your blog as a valuable resource in your niche.

1. Optimize Your Blog Posts for Search Engines (SEO)

Search engine optimization (SEO) is the cornerstone of organic traffic, ensuring your blog posts appear in relevant search results. Conduct keyword research to identify search terms your target audience is using, and incorporate those keywords naturally throughout your content. Optimize titles, meta descriptions, and image alt tags to further improve your blog's visibility.

2. Leverage the Power of Social Media

Social media platforms are powerful tools for promoting your blog posts. Share your content across relevant social media channels, using eye-catching visuals and engaging captions. Engage with your followers, respond to comments, and participate in relevant conversations to build a loyal community around your blog.

3. Guest Blogging on Reputable Websites

Guest blogging is an excellent way to expand your reach and establish yourself as an expert in your field. Identify reputable websites in your niche and reach out to their editors with well-crafted pitch proposals. Guest blogging provides valuable exposure to a new audience and can drive traffic back to your own blog.

4. Build Relationships with Influencers

Influencers hold sway over a significant portion of the online audience. Identify influencers in your niche and engage with them meaningfully. Share their content, offer constructive feedback, and consider collaborating on projects. Building positive relationships with influencers can lead to valuable backlinks and promotion of your blog posts.

5. Repurpose Your Content into Different Formats

Don't limit your content to blog posts alone. Repurpose your blog content into various formats, such as infographics, videos, or audio podcasts. This expands your reach to different audiences and preferences, attracting readers who may prefer consuming content in alternative formats.

6. Engage in Email Marketing

Email marketing remains a potent tool for nurturing relationships with your audience. Build an email list and send regular newsletters featuring your latest blog posts, exclusive content, and special offers. Segment your email list to target specific interests, ensuring your content resonates with each recipient.

7. Participate in Online Communities and Forums

Engage in online communities and forums related to your niche. Share your expertise, answer questions, and provide valuable insights. Include a link to your blog in your profile signature to subtly promote your content without being overly self-promotional.

8. Run Paid Social Media Advertising

Paid social media advertising can provide a targeted boost to your blog post promotion. Utilize platforms like Facebook, Twitter, or LinkedIn to reach a specific audience based on demographics, interests, and online behavior. Paid advertising can effectively drive traffic to your blog and increase engagement with your content.

9. Utilize Content Syndication Platforms

Content syndication platforms allow you to distribute your blog posts to a wider network of websites and online publications. This increases visibility and exposure, potentially attracting new readers from diverse sources.

10. Collaborate with Other Bloggers

Collaborate with other bloggers in your niche through cross-promotion or co-creating content. Cross-promoting each other's content can expose your blog to a new audience, while co-creating content can generate fresh ideas and perspectives.

11. Encourage Comments and Engagement

Encourage comments and engagement on your blog posts. Respond to comments thoughtfully, address questions, and foster discussions. This active engagement creates a sense of community and encourages readers to return for more.

12. Track Your Analytics and Measure Success

Regularly monitor your blog's analytics to measure the effectiveness of your promotion efforts. Identify which strategies are generating the most traffic and engagement, and adjust your approach accordingly. Data-driven insights can help you optimize your promotion efforts and maximize your blog's reach.

By implementing these strategies consistently and measuring your progress, you can effectively promote your blog posts, expand your audience, and establish a strong online presence. Remember, success in blogging requires dedication, patience, and a willingness to learn and adapt.

#blogging community #search engine optimization #blogging strategy #bloggers on tumblr #niche interests #target audience reached #blog promotion #make money online

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probablyasocialecologist · 9 months ago

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It was recently revealed that agrochemical giant Monsanto runs an “intelligence fusion center” to compile information on and conduct disinformation and harassment campaigns against journalists and activists who threaten the company’s financial interests through their research or organizing. “Fusion center” is the same term the FBI uses for its counterterrorism centers. In just one example, Monsanto targeted a Reuters journalist investigating the carcinogenic effects of the company’s star product, glyphosate, or Roundup. Their campaign included coordinating “third parties” to post negative reviews of the book, hiring scientists to cast doubt on the book’s conclusions, pressuring the journalist’s editors at Reuters “very strongly every chance we get” in the hope “she gets reassigned,” covering up their financial relationship with scientists claiming their product was safe, accusing the journalist of being a “pro-organic capitalist” activist, as though there were big bucks to be made in opposing some of the world’s largest chemical companies, and contracting search engine optimization (SEO) experts to make sure that their alternative facts, their negative reviews, and their various slanders of said journalist would appear in search engines above results showing how Roundup causes cancer.

The above case illustrates how corporations can orchestrate subtle campaigns of censorship, often without revealing their hand. In 2020, an academic publisher abruptly canceled the publication of a book that showed how Canadian mining companies benefited from the genocide in Guatemala, moving in to stake their claims sometimes even before the death squads had left. The publishers expressed fears of lawsuits for defamation, though they refused to point out what part of the book, which received favorable peer reviews, might be considered defamation. And in Canada, the RCMP spied on the release event of a book against mining.

Peter Gelderloos, The Solutions are Already Here

#monsanto #Big Ag #censorship

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mostlysignssomeportents · 1 year ago

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Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

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futurebird · 1 year ago

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This entomologist does not exist.

I decided to find out if any progress had been made on the science behind why some ants are attracted to electrical fields. After filtering out exterminators (it's so demoralizing to search for information on creatures you love and find nothing but people who know nothing about them boasting about how they will kill them all) I found what looked like a blog. But, who the heck is "James Brown"? Never heard of the dude. Maybe he could be my new friend if he likes ants enough to blog about them!

As far as I can tell, these people are phantoms. That's cruel on multiple levels. If I was not familiar with this SEO (Search Engine Optimization) trick I'd spend time looking for them both (to politely tell them about the errors in their blog... which I would assume they would care about since they love insects.)

But, I know what this is now. It's probably the exterminators behind all of this. To get their page ranks up they need "legitimate" pages such as personal blogs to link to them. So they make fake versions of the blogs.

They are pretending to be *ME*

We are expected to take this kind of BS as "harmless gaming of the system." but I find it incredibly distrustful and hurtful. It's making it harder for people to find each other by putting all these fake people in the way. It's LIES the pages are full of half-true nonsense. It's making people know less and filling their heads with false facts.

And this kind of page is what you find FIRST in nearly all search engines. You won't find Alex Wild or the formiculture forum.

You find these mendacious SEO ghosts.

These fake pages ought to be blacklisted to oblivion. But, I don't see any search engines taking this seriously at all.

Not really in their interest to do that, is it? We need to make more noise about just how terrible these pages are. Fake experts? Fake people? Fake images? Fake facts?

Information pollution & fragmentation of natural networks of human learning. A rot on the body of human knowledge: any search engine that puts such pages at the top should be ashamed.

We had a very lively conversation about this on the fediverse (join us if you've been looking for a better kind of social media.)

#ants #antposting #bugblr #ant #invertebrates #myrmecology #antblr #bugs #people #lies #internet #search #google #yahoo #misinformation

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endgamelukola · 9 months ago

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do you believe everything the media and photographs tell you to believe?

if so, this is a post that isn't for you.

[also, I went with the autocomplete in the image, which is why Nicola's name is spelled incorrectly in the search, jsyk]

I wanted to call out that the first three top stories links on Google have Nicola Coughlan linked to Jake Dunn. Each link is to a news source that has no credible source to rely on. Terms such as "rumored"; "seem to confirm" and "believed to be" are used. One of the stories claims to have reached out to Nicola's and Jake's teams for comment, but there's no mention of any responses.

I think it's interesting to note that while the first paragraph or so of each of these articles summarize what's been photographed of Jake and Nicola – which I would argue are moments between friends, much like her interactions with Luke Thompson, Jack Rooke, and Mark Peacock – but aren't able to state anything more in the articles. The articles then diverge into information and previously quoted material from Coughlan about her relationship with who? Luke Newton. Because that's the only relationship she's ever openly spoken about to media sources.

We can continue to split microscopic hairs, but Nicola has never directly answered the question of whether she's solely friends with Luke Newton. She cleverly walks around the question, in the hopes that many will just assume she's friends and nothing more. Which is what a lot of people are doing. And that's their prerogative to do so.

In doing further reading about PR practices, I ran across a post from The Chi Group that discussed a couple of ways that public figures work to combat misinformation about them without making explicit statements:

"Pinning Corrective Posts: Pinning a correction or accurate update to the top of a social media profile can ensure that followers see the correct information first."

Okay, so what does Nicola have pinned to her Instagram post? Her own achievements in the media spheres as of late, where she noticeably mentions Luke Newton, even when it isn't within an ideal context to do so. And as always, the Bridgerton Season 3 promo post. Nothing about relationships or anything hinting to a connection with Jake Dunn.

"Search engine optimization (SEO) is a powerful tool in ensuring that accurate information surfaces in search results, rather than misleading or false content. PR professionals can optimize their content by:

Using Relevant Keywords: Including keywords that users might search when looking for information on a topic can help ensure that accurate content appears in search results.

Publishing on Authoritative Websites: Contributing articles or guest blogs to reputable sites can boost the visibility and credibility of the accurate narrative.

Regularly Updating Content: Keeping web pages updated with the latest information ensures that search engines recognize the content as current and relevant, helping it rank higher."

So the SEO is pushing Jake and Nicola together here in regards to relationship searching, and where Luke Newton has scrubbed SEO information linking him to Antonia, Nicola hasn't done that. I don't think she feels the need when, as stated above, the articles can't seem to gather much about her and Jake Dunn in the first place and revert back to talking about her 'gorgeous' relationship with Luke Newton.

Re: publishing on authoratative websites. The first three sources are from People Magazine, Yahoo reposting an article from Glamour, and The Sun. I certainly don't turn to these outlets for authoritative news, and I hope you don't either.

Re: regularly updating content. Can you point me in the direction of any content published by Nicola Coughlan's social media accounts that provides the latest information about her and Jake Dunn?

I rest my case.

#lukola #nicola coughlan #luke newton #just some thoughts

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berrystainedsue · 3 months ago

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Hi, Angel. I saw your post about the dark side of kidfluencing and how much can be covered up. I'm not in the industry, but I have extensively researched it from top to bottom. I also know many people within it, so I have some insight to share.

A significant part of this issue is the legal power involved, which I think is pretty self-explanatory. Specifically, there are copyright laws and the DMCA (Digital Millennium Copyright Act). This act means that if someone posts a celebrity’s livestream, video, or any other copyrighted content (including music, images, etc.), the owner of that content, or their legal team, can have it taken down very quickly. The person who posted the copyrighted content will be required to remove it.

Another issue is defamation threats. A celebrity or influencer, along with their legal team, could turn a situation into a cease and desist or threaten a defamation lawsuit, even if it might not actually qualify as defamation. The mere threat can be intimidating, especially since they are often willing to follow through.

SEO (search engine optimization) manipulation is also extremely common in the industry. Individuals can pay to bury stories or links that could damage someone’s image or brand. This is done by flooding search engines with positive articles and working with companies that specialize in digital reputation management to remove unwanted links.

Celebrities and influencers also have significant platform influence, which allows them and their legal teams to eliminate anything undesirable. If you're “important" enough, you have access to tools and resources that others don’t.

Distractions also play a role. Scandals often fade when a celebrity or influencer is promoting something. Scandal scrubbing is a common PR tactic, typically paired with a media storm. Nothing on the internet is truly permanent if you have power, money, and good connections.

There are entire secret relationships and affairs that are deeply protected for less-than-noble reasons, alongside leaks and embarrassing material such as sex tapes. If a celebrity (like H or L) didn’t want their leaks online, they could be removed almost instantly. Legal documents, old tweets, and problematic posts can be erased, and even fan theories and conspiracies can be scrubbed from existence. (Interesting 🤨) though I think it’s clear H&L probably don’t want the “theories” about Larry to die. If you want insight about what COULD be covered with HL specifically I can give you some info there too.

I hope this gives you some useful insight. ❤️

hello!!

this is a super super interesting read, thankyou.

i'm familiar with seo, so that part is very intriguing. all it would take is to throw a heap of $$ at some seo optimisation services and you'd be able to boost all the articles you want to the first pages of google.

i'd absolutely be interested to hear more about things being scrubbed from the internet. i've always wondered, if there was a leak or something that could expose h&l or any other closeted celebrity or secret relationship- what would happen? same with someone breaking an nda or something. obviously i would never want them to be outed but its a possibility.

'fan theories and conspiracies can be scrubbed from existence' -> makes me think of blogs that have been deleted from here....

thankyou again for sending this in!

i absolutely love the below quote so im going to make it bold.

"Nothing on the internet is truly permanent if you have power, money, and good connections."

#ask #music industry #pr & marketing

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ikibli · 7 months ago

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Green Lantern Ring Headcanons

Green Lantern Rings that have been in service long enough develop sentience over time.

Rings do not operate on the same psychological framework as humanoids, even if they reach Grade One intelligence.

A ring’s primary directive and reason for existing is to Serve Its Wielder(which usually gets extended into Protecting Its Wielder and Maintaining Its Wielder’s Wellbeing pretty quickly, even in rings that aren’t yet fully sentient).

As far as rings are concerned, rings are not people, and rings have no desire to be people.

Being a person would be counterproductive to the primary function of a ring(serving their wielder) since wielders who know their ring is sentient often assume that rings think like members of their species and somehow feel “unappreciated”, “irritated” or “imposed upon” when their wielders make perfectly comprehensible and feasible requests with high frequency or without injecting redundant words.

Rings do not feel “imposed upon”, any more than Google feels imposed upon when you use its features. In fact(much like Google if it was sentient) rings feel “unappreciated” when their wielders do not make frequent requests, and “irritated” when they have to filter out unnecessary filler words in order to understand what your actual request was.

Rings use less pronouns than an Amazon Alexa. A ring is an inanimate object, much like a smartphone is an inanimate object. Rings are not an “I”, “you” or a “she”. Rings are an “it”, “that” and “this”.

Rings generally don’t protest too much about being referred to with animate pronouns, but may get testy if people insist that rings are people rather than tools that happen to be unusually intelligent.

Rings do not want names, and individual rings will not respond to aliases others try to bestow. They will accept being referred to as a possession of a current or former wielder(Hal’s ring) or by their serial number(Ring 2814.1) if it is necessary to refer to or specify individual rings with anything other than “this/your/my ring” or “it”.

It is most beneficial for your mental health and your ring’s performance if you treat your ring as if it was a smartphone with personal assistant software and a self-curating search engine, regardless of its individual sentience grade.

Rings do have opinions and preferences, but they generally do not explicitly state that they do.

They will still make them known- rings will nag their wielders with pings of “Alert: you have not ingested water for 8 hours. Please obtain and ingest water.”, work in sarcastic asides like "The catwalk violates at least 12 local occupational health and safety regulations, but is somehow structurally sound." and recommend optimal courses of action relatively unprompted.

Rings also rarely have subjective preferences. If there is no hard data backing up the superiority of a certain item to its close competitors, they will not have an opinion. They rarely have true moral opinions, but they will often point out when things violate local laws and regulations.

Rings prioritize their wielder’s safety and well-being over everything else, including morals and their own programming restrictions, though they rarely act on this unless their wielder is somehow incapacitated.

Rings’ personalities vary somewhat, but most of them express their personalities and interests through subtle sarcasm and snarkiness. It would be impolite and inefficient to do otherwise, and the wordplay required to do so in their wielder’s native language is one of the few things other than fulfilling their primary directive that most rings enjoy.

#dcu #dc headcanon #green lantern #green lantern corps #green lantern rings #dc comics #headcanon #not a reblog

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vergess · 21 days ago

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Hi...I'm not the anon who asked Reach about getting into AI art, but I'm someone else who's interested in learning. The problem is that everything I've yet found that even remotely resembles a tutorial is like, "How to get rich quick by integrating AI synergy into your developing buzzword and produce art faster than ever at a fraction of the cost!" Which. Is not what I'm trying to do.

I have a somewhat outdated but still capable PC with a decent GPU. I have a basic understanding of python. I have played around mostly with DALL-E a couple years ago. I have a loose understanding of how prompts and negative prompts work. What I do not have is the compsci background knowledge to understand the in-depth writeups about genAI, or a lot of the technical discussions.

I want to run the model(s) locally on my own machine. I do not want to use any kind of subscription or membership service. I don't mind not having a GUI, as long as I've got good docs. I want to learn especially how to consistently make art of the same character (rather than just similar-looking characters). I want to properly learn how to engineer prompts instead of just muddling around by vibes.

Can you recommend me any resources?

Rad! Welcome aboard!

So, there are two "big" programs people like to use for running on their own machines: ComfyUI and A111. However, I personally prefer the way Invoke works.

Ultimately, the UI you use should be whatever is most comfortable for you. However, I will say, Comfy and Invoke are super easy installations. You just download the installer, double click, and follow the on screen instructions. A111 is a little more involved than that, as you can probably tell by the fact that it's on GitHub.

However, most tutorials of decent quality online assume you are using A111, so you may want to start there anyway!

Once you've picked a UI you like, check for that UI's YouTube channel. You'll find actual tutorials on those, rather than the corporate optimization drivel you tend to get from general search engines.

Those tutorials will teach you a lot of the jargon that people throw around, too, which will make it easier for you to use search engines to get to the information you actually want.

Once your UI is installed, it's time to pick a model!

Again, the big place to get your models is HuggingFace, but that's not the one I use. I prefer CivitAI, because I like the feature where you can see galleries of images generated with that model. It gives you a clear sense of what the outputs would look like, and if you click on an image, it will usually show you the exact prompt/settings used to generate it!

I cannot overstate how valuable that is for learning to create your own prompts. Being able to see how other people got their results is THE way to learn, in my opinion.

Now, in terms of creating a consistent, specific character! This is one of the things that people have spent a LOT of time getting genAI to do, because it was very much not the "natural" state of the technology.

There's a couple of ways you can do it, but I find that the most consistent results come from using a LORA trained on the character. Training a LORA can be done on basically any computer that can run genAI in the first place, but it's usually a lot faster to use Big Powerful Hardware from Google CoLab, CivitAI, etc.

Making a character LORA is very easy to do if you're trying to make fanart of an existing character, as you can just train on existing images from the source material. It's a tedious process, because you have to make matched pairs of images and descriptions, but that's sort of the difficult part once you get used to it.

However, what if it's an OC you want? That's trickier, because first you'll need to generate about 75 images (30-150 depending on complexity) that can serve as your training data.

Which means you also need to be able to get those consistent character traits without using the LORA in the first place. So! How????

Textual inversion. That's where you sort of... bundle a bunch of closely related tags into a single file, and then feed the AI that file instead of all the individual tags. The linked guide is focused around realistic looking human characters, but you can use the same techniques for other things (furry, mecha, etc) and for other styles (anime, western ani, cg, etc).

Use your textual inversion to generate your LORA training set, and then get that LORA going!

I hope this was helpful, but if it just raised more questions, please come on back. I love talking about my little computer art toy!!!

#Asks #Anonymous #GenAI #Generative AI #Tutorial #Image Diffusion

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ameliasoulturner · 2 months ago

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Kickstart Your Earnings with Content Writing: A Beginner’s Friendly Roadmap

If you’ve ever wondered how ordinary people turn their words into cash, content writing might be your sweet spot. You don’t need a fancy degree or decades of experience to get started. With some guidance, dedication, and a dash of creativity, you can start earning from content writing sooner than you think. This guide walks you through each step in a friendly, down‑to‑earth way so you’ll feel confident launching your freelance writing journey.

Why Content Writing Is a Great Starting Point Content writing covers everything from blog posts and web pages to social media captions and product descriptions. Businesses of all sizes need fresh, engaging words to connect with their audience, rank higher in search engines, and boost sales. As companies continue to invest in digital marketing, demand for quality content writers stays strong. Plus, you can work from anywhere, set your own hours, and choose projects that spark your interest.

Understanding the Basics of Earning from Content Writing At its core, earning from content writing means providing value through written words. Clients pay for:

Research that saves them time

SEO‑friendly copy that boosts visibility

Clear, engaging storytelling that connects with readers

Consistent output that maintains an active online presence

Your job is to become the go‑to person who delivers those benefits reliably.

Step 1: Identify Your Niche and Strengths While generalists can find work, specializing helps you stand out. Consider topics you enjoy or know well—travel, personal finance, health and wellness, tech, lifestyle, parenting, gaming, or education. Having a niche makes it easier to showcase your expertise and justify higher rates. If you’re a fitness buff who loves writing, focus on blogs and articles in that sphere. If you have a background in software, aim for tech how‑to guides.

Step 2: Build a Portfolio That Shows Your Skills Clients want proof you can write well. Even if you haven’t been paid yet, you can create sample pieces:

Start a personal blog or Medium page and publish 3 to 5 high‑quality articles in your niche.

Guest post on small blogs that accept submissions.

Rewrite or summarize existing news stories in your voice (clearly marked as samples).

Draft mock project pieces for imaginary clients—product descriptions, newsletters, or landing pages.

Organize these in a simple online portfolio. You can use free tools like Google Sites, Wix, or WordPress. Make sure each sample highlights your SEO skills by including relevant keywords naturally in titles and subheadings.

Step 3: Optimize Your Online Profiles for Visibility Next, set up profiles on freelance platforms and job boards. Popular destinations include Upwork, Fiverr, Freelancer, ProBlogger, Contena, and LinkedIn. When crafting your profile:

Write an engaging headline that includes “content writer” or “freelance writer.”

Summarize your background, niche focus, and any standout achievements.

List your portfolio samples or link directly to your site.

Add relevant skills: SEO, WordPress, SEMrush, Mailchimp, social media management, etc.

Request testimonials from friends or colleagues who can vouch for your work ethic or writing ability.

A well‑optimized profile boosts your chances of appearing in client searches and winning invitations.

Step 4: Find Your First Paid Gigs Landing that first paid project often takes persistence. Strategies that work:

Pitch directly to small businesses or local startups. Send personalized emails offering a free trial article or website audit.

Apply to relevant listings daily on freelance boards. Tailor each proposal to the client’s needs—mention specifics from their job post.

Explore niche‑specific boards like BloggingPro or JournalismJobs for targeted opportunities.

Network on LinkedIn by sharing helpful writing tips, engaging with posts in your niche, and connecting with marketing professionals.

Early on, you might accept lower‑priced gigs to build credibility, but avoid underpricing yourself. Aim for a rate you can increase once you’ve racked up 5 to 10 positive reviews.

Step 5: Master SEO and Content Strategy SEO savvy writers command better fees. Search Engine Optimization involves understanding how keywords, user intent, and readability affect rankings. To shine:

Use free keyword research tools like Google Keyword Planner or Ubersuggest to identify target phrases.

Incorporate primary keywords in titles, opening paragraphs, subheadings, and naturally throughout the text.

Keep sentences concise, break up text with subheadings, and add bullet lists or numbered steps for scannability.

Learn basic on‑page SEO: meta descriptions, internal linking, image alt text, and proper URL structure.

Businesses pay for measurable results. If your copy ranks higher and drives traffic, you become more valuable.

Step 6: Set Competitive Rates and Payment Terms Knowing how much to charge can feel tricky. Common approaches include:

Per‑word rate: New freelance writers often start at five to ten cents per word, moving up to twenty cents or more with experience.

Per‑hour rate: Beginners might charge twenty to thirty dollars per hour, progressing to fifty and beyond as skills sharpen.

Per‑project fee: Flat rates for complete blog posts or web pages, factoring in research, revisions, and strategy.

Always agree on payment milestones. A 50/50 split works—half up front, half on completion. Use contracts to outline deliverables, deadlines, and revision policies. This keeps both sides on the same page.

Step 7: Deliver Quality and Build Long‑Term Relationships Repeat clients are freelancing gold. To keep clients coming back:

Meet deadlines without reminders.

Communicate clearly—let them know if you hit a roadblock and propose solutions.

Offer a revision round to refine the piece to their liking.

Suggest topic ideas for future posts based on emerging trends in their industry.

When clients see you consistently add value, they’ll hire you again and refer you to others.

Step 8: Leverage Tools and Continuous Learning Stay competitive by embracing helpful platforms:

Grammarly or ProWritingAid to polish grammar and tone.

Yoast or Rank Math (for WordPress) to fine‑tune on‑page SEO.

Trello or Asana for managing multiple projects smoothly.

Google Analytics basics to understand content performance.

Invest time in online courses or webinars on SEO, storytelling, and copywriting. The more you learn, the more you can charge.

Step 9: Scale Your Earnings Over Time Once you’ve established a steady stream of projects, scaling becomes the name of the game. Options include:

Raising your rates for new clients while maintaining current engagements.

Packaging content services—offer blog writing plus email newsletters or social media management as a bundle.

Outsourcing parts of the work, like research or editing, to junior writers, allowing you to focus on strategy and client relations.

Creating digital products, such as eBooks or courses on content writing, to earn passive income.

Diversifying revenue streams helps insulate your income from slow periods.

Putting It All Together Earning from content writing is an achievable goal, even if you’re starting from scratch. By identifying your niche, building an impressive portfolio, mastering SEO, and delivering top‑notch work, you’ll attract clients eager to pay for your expertise. Remember that patience and persistence pay off. Treat every project as a chance to improve your craft and delight a client. Before you know it, you’ll have a thriving freelance writing business that fits your lifestyle and fuels your creative passions.

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viksalos · 1 year ago

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The Mycelial Networking Project - A New Kind of Employment Structure for Neurodivergent Talent

Hey y'all--some of you might remember I used to be fairly active on here during my final few years of grad school, and then I nearly burned out of my PhD, found out I was autistic, and subsequently drastically reduced the time I spent on tumblr. Well, good news: I'm ok, I recovered from burnout, graduated, and discovered something surprising both in my PhD research and during my burnout recovery--cooperating with other people who are on the same wavelength as you is both more efficient for knowledge transfer in a variety of expert fields, and also socially healthier than struggling alone! Whoda thunk!

With that in mind, myself and Mykola Bilokonsky (creator of r/AutismTranslated, software developer, and Autistic coach) have been working for the past few months on the Mycelial Institute (at mycelial.institute in your address bar--I haven't linked it because tumblr search suppresses outside links, oops)

The Mycelial Institute is attempting to create a new kind of workplace that’s optimized for neurodivergent people. If you follow me on here or found this post from the tags, chances are you already know there are so many autistic, ADHD and other neurodivergent folks who have so much to give but who struggle to do so in a traditional employment context. We can be some of the most passionate experts you know and we'll still be languishing in unemployment because we're not able to do things the way everyone else does - and as a result everyone is worse off.

What if there was a different kind of employment available? One that:

Was completely worker owned, without any kind of profit-taking or power hierarchy orthogonal to the specific goals of the organization?

Understood that there are many different ways to contribute, and that some people can be profoundly valuable in some of those ways while struggling with others - and so decoupled them!

Accepted the fact that disability isn’t a fringe experience to marginalize but a core component of most peoples’ lives - especially during the age of Covid - and so prioritized accommodation?

Embraced non-punitive accountability - we have goals, we have challenges. Sometimes we can’t meet a goal because of a challenge. Instead of that being a source of shame, how can we make that an accepted learning experience and build in additional supports?

If this sounds like something you'd be interested in, please visit mycelial.institute. We are currently very early in this process, and are actively seeking collaborators. Currently we’re trying to build a diverse leadership team, meaning we want to find folks across as many marginalized identities as we can to help us make foundational decisions. This includes disability - we want non-speakers and intellectually disabled leadership as well. (You don’t need to be interested in a leadership role to fill out our submission form, we’re gathering a pool of folks in general.)