2020digitaltransformation

[2020digitaltransformation]

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[2020digitaltransformation]

[2020digitaltransformation]

Law of success in Digital Era?

The main building blocks for Digital Era success are leadership, governance, digital competencies, education and training, and change management.

The law of success in the Digital Era is not made of defined set of rules and regulations. Instead of that it is based on certain things that are discussed below:

Keep yourself updated with the latest technologies.

Keep the complete knowledge of Digital Marketing~ it tools, process and various aspects.

Gain experience in the field of Digital Marketing.

Make use of Digital Marketing tools to master them.

Be active on Social Media platforms and don’t forget to strengthen your presence on it.

Keep yourself updated about the latest Digital Transformation taking place around you such as progression in the field of Big Data Analytics, Cloud computing, Artificial Intelligence and Robotics.

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Top 3 competitors of Facebook in Social Media in 2020.

Social media is a technology that helps link people, ideas, and thoughts together, building communities and networks in the virtual world. Facebook is the largest and most popular social networking site around. Founded in 2004, the company had 2.5 billion active users every month as of September 2019. The company reported revenue of $70.7 billion for the year ending 2019.

Google is the biggest competitor of Facebook when it comes to advertising. Together, the companies are known as the digital duopoly for dominating the advertising platform.

[2020digitaltransformation]

How to find most relevant hashtags?

Hashtags are essentially Instagram's sorting process. With around 95 million photos posted on Instagram every day, it's difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.

Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience. Hashtags are proven to help your ads outperform and reduce cost per click (CPC).

Although daily hashtags are general by nature, you can easily tailor them to your specific industry and company culture.You should be specific as too general hashtags might reach a bigger audience, but they will not be significant to them. On the other hand, very detailed hashtags are more accurate in reaching out to niche audience, but some users might not even find them.

[2020digitaltransformation]

Essential Marketing Strategies

Some essential digital marketing strategies:

Content Marketing

Identity goals and target audience

Plan editorial calender

Assign content to team

Write content

Publish content

Distribute content via external sites

Respond to post comments.

Email Marketing

Plan and set goals

Map design and layout

Write email copy

Test and tweak emails

Schedule emails

Analyze results to improve future emails

Social Media Marketing

Source internal content and manage posting calendar

Monitor feeds

Monitor responses and engage with followers

Run analytics to inform strategies

Online PR

Content audit of current media coverage

Set goals

Determine audience

Define key messaging

Develop pitch

Follow up targets

Assess results and set new goal

Search Engine Marketing

Determine optimal keywords for target audience

Get feedback from team members

Create ad landing page

Schedule ads

Measure and analyse results

[2020digitaltransformation]

What is keyword in Digital Marketing

The words which are used to search about something on search engines are the keywords. Keywords form the basis for the digital marketing campaigns and are not just restricted to Search Engine Optimization. They are the building blocks of digital marketing.

The goal of businesses is to get discovered on the internet. People use search engines to find about products and services.

Search engines look at the quality of the content on a page and it also includes the words used on that page. If a website is not having proper keywords, it will not be treated as a good website. A good combination of content, proper keywords and good website architecture can boost the SEO of a website.

[2020digitaltransformation]

Job of Content Writer

Content intern should know how to enrich websites with new blog posts, guides and marketing copy.

Content Intern’s responsibilities will include conducting thorough financial research on industry-related topics, Prepare well-structured drafts using Content Management Systems, Coordinate with marketing and design teams to illustrate articles, Conduct simple keyword research, use SEO guidelines to increase web traffic, Identify customers’ needs and gaps in our content generating ideas for new content types and proofreading articles before publication.

[2020digitaltransformation]

Myths Related to SEO

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SEO Audit Checklist.

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CONTENT IDEAS FOR SOCIAL MEDIA.

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Video Advertising.

Video advertising is a new addition to the digital marketing world. It adds an extra flavor to the field of marketing. This form of advertising has been used in different websites, especially in the news portal, e-commerce site, in YouTube, Facebook and so on. It has been placed in such a way that the viewer will watch it unknowingly and they cannot ignore it. By the time they find a way to ignore they will get the related message. These kinds of video advertising are very short in nature, generally of 10 to 20 seconds. But with this limited time it leaves the maximum effect. Even it is effective in Smartphone and tab as well. While opening a site it pop up on the screen and there is no way to ignore it.

More than 8 billion videos are watched daily on Facebook.

Story Ad videos can increase ad recall, purchase intent, message association, and CTR.

YouTube’s 6-second bumper ads have an average brand message lift of more than 30%, and 9 out of 10 top ads resulted in ad recall globally.

64% of customers said that watching a Facebook video convinced them to make a purchase

[2020digitaltransformation]

Common Social Media Marketing Myths.

Some common Social Media Marketing myths are:

Social media is completely free marketing: Joining is free but it is still an investment in resources. Even if you're posting for free, you'll probably have to pay a staff member to manage your channels and build strategy. And as your social media strategy grows more successful, you may decide to make up investments in time and money.

Newer platforms, like Snapchat and TikTok aren't worth taking seriously: Snapchat and TikTok are both mobile social media apps due to their unique platforms that have pulled in millennials and Gen Z. While Snapchat thrives on ephemeral content, AR filters, and Bitmoji features, TikTok highlights 10 to 60-second-like goofy, fun or musical videos similar to Vines.

Only young people use social media: Indeed, 90% of ages 18 to 25 used social media in 2019, but according to Statista, over 80% of ages 30 to 49 and almost 70% of ages 50 to 64 are on social media.

Hashtags are essential for every post: The point of hashtags is to have common communication threads linked together. So while getting a hashtag for an event such as a webinar or a trade show is great, don't lose your mind if it doesn't become a trending subject.

[2020digitaltransformation]

Best Ways of Using LinkedIn for Content Marketing.

Like any other Social Media Platform Content Marketing on LinkedIn is very crucial too for that a well-defined strategy is very important. Below are the mentioned ways to master Content Marketing on LinkedIn.

Tips for Sharing Updates on LinkedIn:

Share links to interesting articles, websites or videos.

Mention a person or situation that might be helpful to some of your connections.

Things You Should Avoid When Sharing Updates on LinkedIn:

LinkedIn is a professional network. Before you post, make sure that what you're sharing is relevant to your audience and provides value.

Continually pitching products and services.

Talking about sensitive topics.

Steps for Publishing on LinkedIn:

Define your purpose.

Brainstorm topics.

Narrow your focus.

Select an image.

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Rules of Hashtags!!

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Technologies that are important for Digital Transformation.

These technologies allow companies to digitally transform the manner in which people communicate with each other and their environment.

Cloud computing: The introduction of widespread cloud computing has democratized data collection and increased business capacity, allowing businesses of any size to forget the need for expensive IT infrastructure and complicated maintenance schemes. Nearly 70 per cent of businesses currently use or find cloud services, according to a TechRepublic survey.

Artificial intelligence: Companies around the globe are increasingly turning to automation for a variety of tasks that were once handled by humans. This is radically transforming the workforce and causing concerns of widespread employment cuts over the next decade.

Smartphones: The last decade has witnessed an explosion in access to smartphones, for the first time bringing entire continents of people on the web. Smartphone popularity has prompted the creation of a whole ecosystem of mobile apps and tools that people now consider to be integral parts of their lives.

4G and 5G: 4G has become so widespread that people take for granted the fact that wireless internet access is relatively new.

Internet of Things: Industries such as manufacturing and retail have equipped trucks, storage facilities and factories with Internet of Things (IoT) devices and other smart tools capable of gathering information on how they are used and providing insights into how things can be optimized or streamline.

Data analytics: Improvements in artificial intelligence and machine learning have provided businesses a way to scan and filter through data, extracting the most valuable insights from their customers that can help companies improve.

Blockchain: Blockchain has infiltrated virtually every sector, owing to its broad applicability to almost every company that requires a more structured supply chain or increased verification.

[2020digitaltransformation]

Sectors in India which spends most in Digital Marketing.

“The media and advertising industry is shifting at a rapid speed and digital is certainly taking charge,” said Ashish Bhasin, CEO, APAC and chairman, India - DAN. “2020 is expected to witness a major change in advertising in India, with digital becoming a bigger medium. In fact, by 2021, its growth should surpass that of print.”

As India’s content consumption is increasingly moving to online platforms, advertisers are also following their audiences to the digital world. Among all other business verticals in the country, the FMCG sector had a 27 percent share in the total digital ad expenditure in 2019, making it the highest spending sector that year. Online ads made up the highest share of the digital media expenditure by the FMCG sector that year, spending 36 percent of their digital budget on it.

As of January 2020, Facebook had an advertising reach of around 260 million users across India. As long as social media sites continue to promote the reach of a broader audience, advertisers will lean toward them for higher investment returns.