aavyaaromatics

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Week 12

Building Aavya Soaps – One Week at a Time

Hey everyone 👋🏽 Week 12 has been a mix of small wins and honest struggles. As always, here’s a transparent update on what’s moving forward and what’s hitting a few bumps.

✅ What’s Working

🔹 Local Event Planning – We’re actively prepping for upcoming community markets and local pop-ups. The idea of trial shops is coming to life, and the research into booth design, signage, and inventory planning is starting to feel real. It’s exciting to think about connecting with people in-person and getting their reactions in real-time.

🔹 Brand Story Clarity – The core values of Aavya Soaps — herbal, handcrafted, and healing — are becoming clearer as I work more on the content and visuals. It’s helping align everything from packaging design to our digital messaging.

❌ What’s Not Working

🔻 Online Visibility – SEO and social media traction still feel slow. Despite posting content and trying hashtags, the reach and engagement aren’t where I’d like them to be. There's a learning curve here, and I might need to seek outside help or try a new approach.

🔻 Product Consistency – Small inconsistencies in fragrance intensity or soap hardness are popping up in test batches. These might seem minor, but they matter — and I know they need fixing before launch.

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Startup Reflections: What’s Working, What’s Not & What I’m Learning

Week 10 | Aavya Soaps

Hey everyone 👋🏽 This week, I wanted to take a pause and reflect on where I stand with Aavya Soaps — my little dream of creating handcrafted, herbal soaps that promote wellness, sustainability, and self-care. Here’s a deep-dive into what’s working, what’s not, and everything in between:

✅ What’s Working

We’re starting to plan trial shops at local events to get face-to-face with real customers. This feels like the right move — it brings community connection, real feedback, and a chance to let people experience the scents, textures, and story of Aavya Soaps up close. It’s exciting to take our brand from online mood board to real-world market stall.

❌ What’s Not Working (Yet)

The advertising and SEO optimization side has been a tough nut to crack. We know what our brand stands for, but getting it out to the right audience online feels like navigating a jungle. There’s a lot of noise, and standing out without a big budget is real. Also, getting our licensing number and official setup took more time and energy than expected — a reminder that the paperwork is just as important as the product.

📊 How I Feel About the Project

It feels real now — not just an idea anymore. It’s challenging and overwhelming at times, but also energizing. The hardest part is the uncertainty, but the joy of watching something grow from scratch? Totally worth it.

📚 What I’m Learning About Business

Running a business isn’t dipping your toes in — it’s diving into the ocean. And once you step in, there’s no turning back. It’s all or nothing — every decision matters, and half-efforts don’t cut it. I’m learning how layered this world is — operations, branding, sales, compliance, and marketing — it’s all connected.

🌱 What I’m Learning About Myself

This journey is teaching me to be more patient, more consistent, and less reactive. I used to want instant results, but I’m realizing that good things take time. Even slow growth is growth. And showing up for your dream — every day — is the real win.

Thanks for being part of this honest check-in. 💚 If you’re working on your own dream or startup, tell me — what’s your biggest lesson so far?

#AavyaSoaps #StartupLife #FoundersDiary #Week10Reflections #WhatImLearning #HandcraftedSoaps #SustainableBusiness #PatienceAndPersistence #LocalMarkets

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Where will i get the money?

My Current Game Plan:

Bootstrapping it — Using personal savings for the initial trial batch

Side hustle funding — Allocating some of my part-time earnings toward essentials

Small grants + contests — Exploring startup funding programs for student entrepreneurs and women-led ventures

Crowdfunding (maybe) — Thinking about launching a Kickstarter-style pre-order campaign

Friends & fam? — Still deciding if I want to pitch to my inner circle for early backing

Money will always be a big part of the journey — but I’m learning to see it not just as an obstacle, but as a tool. I may not have it all now, but I have a vision. And step by step, I’ll build it.

Thanks for being part of this ride! 💚 If you’ve bootstrapped your business or have creative funding ideas, I’d love to hear them. #AavyaSoaps #StartupStruggles #Week9Update #FundingMyDream #SmallBusinessJourney #Crowdfunding #HerbalSkincare #WhereWillIGetTheMoney #EcoStartup

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Here's a polished Tumblr post titled "Week 8 Progress on My Startup Venture" that reflects the journey and updates of Aavya Soaps:

🌿 Week 8 Progress on My Startup Venture: Aavya Soaps

Hey Tumblr fam! ✨ It’s already Week 8 into my startup journey with Aavya Soaps, and I wanted to share a quick update on how things are bubbling up (pun intended 🧼)!

🧼 About Aavya Soaps

For those new here, Aavya Soaps is my small business venture focused on handcrafted, herbal, and aromatic soaps. We're all about:

Using natural, skin-friendly ingredients

Promoting wellness, purity, and sustainability

Making each bar with intentional care and love

👩‍💼 Ideal Customer Persona

Meet Anamika Mehta – the soul of our brand vision. She’s conscious, eco-loving, and seeks purity in everyday self-care. Everything I design is with someone like her in mind.

📊 Week 8 Highlights:

✅ Finalized the customer persona ✅ Tightened our brand values and story (purity | wellness | sustainability) ✅ Outlined our feasibility plan (targets, marketing strategy, cost optimization) ✅ Explored online channels for sales and visibility ✅ Identified seasonal soap collections and packaging ideas ✅ Developed contingency plans for sourcing + pricing risks ✅ Working on a loyalty program for repeat buyers

🌟 Challenges We're Facing:

Competing with well-established brands in the natural skincare space

Spreading brand awareness with a tight budget

Navigating labeling + compliance, especially for international orders

💬 What’s Next?

Launch our first trial batch for feedback

Run a mini Instagram ad campaign

Pitch to a few local eco-boutiques

Prep for a small pop-up event this spring 🌼

If you’ve read this far – thank you for being part of this journey! 💚 Drop your fave soap scent below or any startup advice you wish you knew in your early days!

#startupjourney #week8update #aavyasoaps #handcraftedsoaps #ecobrand #sustainability #naturalproducts #smallbusinesslove

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A post shared by Aavya - First ray of the Sun (@aavya_world)

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Progress of the Exciting Venture.

As we nurture our business to create beauty and impact people's lives, we are excited to share that our product line is finally coming together into something truly special. Here’s a sneak peek at some of the finalized products as we prepare to launch and keep our stock ready for you.

Through all the skepticism and doubts, we’ve gained even more confidence and appreciation for the work we do. The effort that goes into ensuring every product carries a sentiment is something we’re deeply proud of.

After thorough research and designing for various audiences, we’ve had a breakthrough in creating products that resonate with people of all ages.

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Business Plan and Brand Cover

What started as a personal passion has now become a labor of love—creating soaps that are gentle, effective, and made with care.

For years, I’ve believed that skincare should be simple, nourishing, and free from unnecessary chemicals. That’s why every bar we make is carefully crafted with a blend of natural and skin-loving ingredients, ensuring a cleansing experience that feels as good as it looks.

Handmade in small batches, with a touch of artistry and a whole lot of care—because true beauty comes from how we treat ourselves, every day. We’re growing slowly but steadily through self-funding, keeping a close eye on our budget to ensure we’re always reinvesting into the business. Every bar is made in small batches, allowing us to offer the best quality while staying sustainable.

As we generate revenue, we’re excited to expand and welcome like-minded entrepreneurs to join us on this journey.

Join Us:

We’re more than just a soap company – we’re a community of people who care about what goes on their skin and how it affects the planet. Stay tuned for more as we expand and create more ways for you to enjoy our handcrafted products.

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Meet Anamika – the kind of conscious consumer, Aavya Soaps is made for!

✨ Anamika Mehta | 28 | Marketing Professional | Toronto, Canada

Anamika is passionate about living a sustainable lifestyle. She values products that are ethical, transparent, and truly natural. When it comes to skincare, she's picky—no harmful chemicals, no greenwashing. Just pure, safe ingredients that nourish her sensitive skin. 🌱

🔎 What Anamika Loves:

Handcrafted, small-batch products.

Gentle, chemical-free skincare that works.

Eco-conscious brands that align with her values.

Aromatherapy & natural skincare rituals.

💡 Pain Points Anamika Faces:

Sensitive skin reactions from synthetic ingredients.

Misleading "natural" labels from mainstream brands.

Overwhelm when searching for truly pure products.

💚 Why Aavya Soaps is Perfect for Anamika:

Handcrafted & Ayurvedic: Embracing the wisdom of nature for pure wellness.

Pure Ingredients: No chemical upscaling, just nature’s best.

Eco-Friendly Packaging: Supporting her low-waste, sustainable lifestyle.

A Personal Touch: Each soap is made with care, making it feel like a special treat, not a mass-produced product.

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Creative Advertising Exercise

Here are three creative selling exercises designed specifically for Aavya Soaps to attract and engage customers effectively.

1. The “Scent Memory” Experience

Exercise:

Set up an interactive scent-testing station at a pop-up shop or event.

Ask customers to close their eyes and smell different Aavya soap variants (lavender, sandalwood, rose, etc.).

Prompt them to describe what the scent reminds them of—a memory, a feeling, or a place.

After they share, explain how Aavya’s handcrafted approach evokes nature and purity in every bar.

Results:

Creates an emotional connection between the customer and the product.

Enhances brand recall, as customers associate Aavya soaps with personal experiences.

Encourages impulse purchases based on emotional engagement.

2. “Your Skin, Your Ritual” Challenge

Exercise:

Offer a 7-day personalized skincare challenge where customers use one Aavya soap variant tailored to their skin type.

Provide a small reflection journal or a social media check-in prompt (e.g., “How does your skin feel today?”).

At the end of the challenge, ask them to share their experience through a review or a short video.

Results:

Builds habitual product use, leading to higher repeat purchases.

Generates authentic user testimonials that can be used for marketing.

Enhances customer trust through real, visible results.

3. “Soap Matchmaker” Quiz

Exercise:

Create an interactive quiz (online or in-store) where customers answer 5 simple questions about their skin type, fragrance preference, and skincare goals.

Based on responses, the quiz matches them with their ideal Aavya soap and explains why it suits them.

Offer a discount or free sample for completing the quiz to encourage a first-time purchase.

Results:

Personalizes the shopping experience, making customers feel valued.

Increases engagement and time spent on the brand’s website/social media.

Drives higher conversion rates by guiding customers to the right product.

These exercises are designed to increase customer interaction, emotional engagement, and brand loyalty while making Aavya Soaps stand out in the handcrafted soap market.

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Message Map for Dove

Core Message : 🕊 Dove empowers real beauty and self-confidence through gentle, nourishing care.

3 Key Pillars:

1. Real Beauty & Self-Confidence

"Beauty is for everyone." Dove celebrates diversity and promotes self-acceptance.

The Dove Self-Esteem Project – Empowering young people to build confidence in their appearance.

Campaign for Real Beauty – Challenging unrealistic beauty standards with real, unretouched women.

2. Gentle & Nourishing Care

Mild, skin-loving formulas – Made with ¼ moisturizing cream for soft and hydrated skin.

Dermatologist-tested – Suitable for all skin types, even sensitive skin.

No harsh ingredients – Free from sulfates, parabens, and unnecessary chemicals.

3. Sustainability & Ethical Responsibility

Cruelty-free & PETA-approved – Committed to zero animal testing.

Plastic reduction initiatives – Using recycled packaging and promoting sustainability.

Ethical sourcing – Responsibly sourced ingredients for a better planet.

Proof Points (Reinforcement of Trust & Credibility):

✔ Over 60 years of skincare expertise. ✔ Global campaigns with real people, not models. ✔ Impacting millions through self-esteem education.

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Local Competition

What Sets Aavya Apart? 🌿

In the market of handcrafted soaps, many competitors offer a wide range of ayurvedic and herbal products. While they focus on variety, Aavya is dedicated exclusively to the art of soap-making—ensuring each bar is crafted with care, purity, and intention.

✨ Our Difference: ✔ Personal Touch – Every soap is handcrafted with precision and passion. ✔ Purest Ingredients – No chemical upscaling, just nature’s best. ✔ Conscious Crafting – We prioritize quality over mass production, ensuring ethical and sustainable practices.

At Aavya, we believe skincare should be simple, honest, and rooted in wellness. Stay tuned as we bring our vision to life! 💚 #HandcraftedWithCare #PurelyAavya

[aavyaaromatics]

starting to explore the industry of aromatics gave me the idea of creating this page. This is a parent idea of me and my family trying to build a business on the basis of a very niche interest. This is the first sample of the logo that i have created for the Brand.