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Budgeting Video Production

There is no doubt that the Internet has changed the way companies communicate with their customers. Today, most companies are using a mix of digital media - which includes websites including video, YouTube, training videos, Facebook and more - with "traditional media" - which includes direct mail, print ads, brochures , Radio and television and other media. If you are new to the production of digital media materials, especially video, you may be wondering how to effectively budget for video production. Well, "Production 101" is designed to help you guide you through the process. So keep reading!

Because video production can be complicated at times, the best way to approach this topic is to give it an analogy to work. What seems to work for most people is to compare video production with the renovation of a home. Here's why: if you ask how much a home renovation will cost, the answer is, "It depends." Well, it's the same with video production.

For home renovation, "depends" goes back to how many square feet you have, what kind of materials you want - granite, marble or tile, for example, how many different subcontractors will be involved - painters, tiles, floor refiners, electricians, - Well, the list goes on and on. As you can see, there is really no other answer for home renovation prices that, "it depends".

With video production, that response will depend on how long the finished video will last, what it will be used for: a TV ad, training video, promotional video, uploaded to YouTube, etc. The price also depends on how many people will be involved - whether or not there will be talent in the camera, make-up artists, hair stylists, ensemble builders, multiple cameras, special effects, plus what types of cameras and equipment will be used, whether it will be Or it will not be a studio or shoot location - this list goes on and on. As you can see, there really is no other answer for video production than pricing, it "depends."

In both cases, the key is quality. You do not want poor quality craftsmanship when you redo a house, right? Of course, no! You do not want an inexperienced plumber or electrician working on your home infrastructure, right? Of course, no!

With video production, quality is of paramount importance as well. You could pop a camera on a tripod and press the record button. But remember, the video is supposed to represent your company, and a camera on a tripod would be a pretty poor representation of your brand.

While "quality" has many different meanings, when it comes to video production is easy to define: you want a professional, compelling video that people want to see, and it's a video that represents your business in a positive way . The key is "professional" - people today are accustomed to watching television ads that cost more than $ 200,000; The reality is that they will not see your video if all you have to show is a video shot from a camera perched on a tripod with a person talking.

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