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This particular political manifesto design has given me inspiration on how the graphics of my app product and marketing could resonate with the ‘destiny’ and ‘inspiration’ themes I’m looking to apply to the persona and identity for the mature consumers.

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Having now collected a reasonable and justifiable amount of sources that have pointed me in the direction of how one values their purpose and position in life, it becomes clear to me how the beneficial product to build an advertisement around, one that will strike a chord with consumers on an emotional and relatable level, is the solution for helping those in the field of employment and life-building skills. I have showcased the fact of how in our modern world there is a copious growth in individuals looking to re-purpose or explore new horizons in their career building, colloquially phrased a ‘portfolio career’, particularly in light of those who had to do so following the covid19 pandemic. However, there does still come the somewhat stigma of ageism and the question of where or how one can look to transfer their established skills into new forms of work.  despite the fact that they’re previous career may entail that they are not ‘expereinced’ in other avenues to pursue new lines of work, even being judged by their age. Therefore, I would seek to build my product around the emotional anchor of age, a topic that effects all of us at some point in our lives.

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The first approach I have taken, in regards to technical ability and accomplishment, is the citation of what developments in digital media are currently prevalent and growing in the revolution of our industry. Our current year of 2022, one that is still very much representative of a decade that has not yet unfolded, carries much potential as to how digital media can be beneficial and even capitalise on the needs of people owing to economic and life issues brought on by the Covid19 pandemic. Therefore, it seems quite explanatory to me as to why User Experience (UX) and Augmented Reality are continuing to remain relevant in our digital industry going forward; they can provide an engaging medium, either in the form of apps or social media, as to how one can receive or plan the information, guide or strategy needed to move forward in life. Since advertising is evolving from its more traditional has come to my attention that there may indeed be methods

This one is pretty self-explanatory. It means advertising which overlaps the traditional entertainment methods and combines the two to lure the users. Here the ads could very well look like a movie, or a music video or TV show even.

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During the summer period, I intend to watch the comedy film The Internship (2013) as an alternative form of research to note what mature learners can bring to their demographic.

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Watch "Ageism Is a Bully...Stand Up to It! | Mariann Aalda | TEDxOakParkWomen" on YouTube

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Watch "Ageism: Changing the narrative | Shibani Bedi | TEDxJMC" on YouTube

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Watch "Ageism in Advertising" on YouTube

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During my study proposal, I established how my creative talent and capabilities function under my personal brand, Art Deno; a name that operates with the five hierarchy principles of Technicality, Management, Networking, Cause and Vision. I have utilised these five essentials to showcase how myself and the brand would function under the duty of an Advertising designer in the creation of content and marketing assets. However, regarding this topic I will be looking to take a different approach to the exploration of my research; as opposed to working from the bottom of my hierarchy, I will look to start from the top and state what the vision is for this project.

My starting point in formulating a vision is to identify exactly what philosophies I carry with me and where I would like to see more attention provided regarding a certain subject matter. I have very strong inclusive values in my work and brand name, believing people of all ages and backgrounds should feel entitled to pursue the lives they set out for themselves. This particular subject is a personal one to me, since I am twenty-eight years of age and although still relatively young in life, the fact remains as to how making a break into the ideal industry for one’s career is a challenge that still prevails whatever your age.