Hi, I'm a graphic designer based in Birmingham. Take a look at some of the awesome things I've created for people.
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Last Seen Tumblr Blogs
Fun Fact
Tumblr was named as a finalist in Lead411’s New York City Hot 125 in Aug 2010.
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The British Dietetic Association
2022 - present
The British Dietetic Association (BDA) is the only body in the UK representing the whole of the dietetic workforce. They are a trade union and professional body representing the professional, educational, public and workplace interests of our members. Founded in 1936, they are one of the oldest and most experienced dietetic organisations in the world.
Membership is open to anyone working in dietetics, in nutrition, or who has an interest in diet or food, throughout the world. They represent the whole of the dietetic workforce - practitioners, researchers, educators, support workers and students.
My Role
I was commissioned as part of a Health Education England (HEE) funded project to support, secure and develop their current and future dietetic workforce in England, Scotland, Wales and Ireland.
I worked across two organisations, the British Dietetic Association (BDA) and the British and Irish Orthoptic Association (BIOS) to produce a suite of resources both available internally and to the wider public, including commissioned reports, website and social graphics, educational assets such as postcards, flyers, presentations, display signage and video case studies.
View my application presentation:
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Wired for Adventure
2020 - 2022
Wired For Adventure is a highly influential multi-media channel providing non-stop inspiration. Spanning 25 years of experience in the adventure and outdoor industry, our print magazine is the aspirational lifestyle statement that our customers want to display on their coffee table.
With its stunning photography and captivating content, Wired For Adventure magazine takes the subject of outdoor exploration to a higher plane, tapping into that innate desire we all have to escape the everyday and pursue a life of absolute freedom. Its striking design concept makes it enviably cutting edge while its creative approach to editorial ensures it continues to push boundaries: where we go, only the truly adventurous follow.
Designed to appeal to the senses from the outset, the unique look and feel of Wired For Adventure immediately sets it apart from other outdoor mags. This 230mm x 297mm luxury bookazine is printed on sustainably sourced stock using soya-based inks while its uncoated covers are made from 100% recycled pulp stock, ensuring it’s both ethically responsible and a joy to behold.
My Role
I was instrumental in the concept and creation of a new luxury lifestyle brand that incorporated a strong design aesthetic that appealed to the emerging outdoor brand loving market.
Designing a high-end coffee table style, ethically sourced periodical, published in print and digital formats six times a year.
Creating associated branding, apparel and marketing materials.
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Adventure Bike Rider
2017 - 2022
Adventure Bike Rider is the largest reaching Adventure Motorcycle magazine in the UK, and the largest Adventure Bike specific media brand on the planet. First published back in Summer 2010, ABR has taken the bike media world by storm and is now unrivalled in quality of print, and size of digital output and engagement.
Its success is built on a winning editorial formula which combines visually engaging motorcycle travel inspiration, UK routes for the weekend and breath-taking world stories on two-wheels, coupled with balanced and pinpoint accurate reviews of the industry’s latest bikes, gear and technology.
My Role
I was tasked with refreshing the brand in 2020 to reflect a higher-end aesthetic, modern design that stood out from our competitors and was loved by our loyal community of bikers.
Designing a bi-monthly glossy newsstand publication in print and online, including advertorials and adverts working directly with motorcycle brands to engage, entertain and inform our audience.
Creating associated branding, apparel and marketing materials.
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Adventure Bike Rider Festival
2018 - 2022
The ABR Festival is the largest event of its kind in Europe, and in so doing attracting visitors from European countries. The Festival provides quality in the environment (Grade A venue), facilities, services and attractions. The aim is to celebrate riders and motorcycles and treat them with the respect that they deserve.
Visitors tend to be predominantly male (80%) with a love of motorcycles, adventure, travel, associated gear and accessories. The majority are affluent, aged 40 plus and simply enjoy spending time and money on motorcycles and the related gear, equipment, and riding opportunities available.
Every ABR event has been a sell-out so far and this year (2022) they are raising the number of full weekend tickets available to 10,000.
My Role
To create the festival branding, advertising and marketing materials, yearly Show Guide, maps and apparel.
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Adventure Travel
2017 - 2020
Adventure Travel is the largest-reaching and longest-running cross platform outdoor travel magazine in the UK. First published back in 1997, AT has unrivalled longevity in print and industry leading digital and social media channels in which our engagement with active and outdoor consumers is second to none. Literally.
Its success is built on a winning editorial formula which combines visually engaging outdoor inspiration, travel and adventure features coupled with balanced and pinpoint accurate reviews of the industry’s latest gear, tech and outdoor equipment.
My Role
Designing a bi-monthly glossy newsstand publication in print and online, including advertorials and adverts working directly with outdoor brands to engage, entertain and inform our audience.
Creating associated branding, merchandise and marketing materials.
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SL Shop
2017
SLSHOP are the UK’s leading Classic Mercedes-Benz and SL specialist. From their premises near Stratford-Upon-Avon, they always have a large selection of classic Mercedes-Benz models for sale.
Inspiring enthusiasts to create lasting memories, protect and enhance returns through an accessible, passionate, and knowledgeable team - dedicated to classic Mercedes-Benz owners.
Their service department caters for not just SL R107 servicing and restoration, but all classic and modern classic Mercedes-Benz models (including W113, W123, W124, R129, W140 and more) from the fifties through to the 2000s.
My Role
Create a range of print-ready adverts of varying sizes for publication in national automotive magazines, utilising strong brand recognition and values.
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Stratford upon Avon College
2017
Stratford-upon-Avon College merged with Solihull College and University Centre in February 2018. As a major institution of both further and higher educational provision in the West Midlands, their aim is simple – to make significant contributions to the local and regional economies and beyond, by providing high quality vocational education and training for individuals, employers and the wider community. As such, their provision is designed to be up to date, flexible, accessible and responsive to all our customers needs, serving approximately 8,000 students across three main campuses, several satellite centres and on work based programmes.
My Role
Working directly with the head of department for the creative arts to brand and design wall mounted imagery and graphics that combined the department’s ethos and include examples of students’ work at the college.
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C-me
2016
C-me is a behavioural profiling tool that helps businesses and people understand a person’s likely preferred way of doing things.
A C-me profile gives information about people’s preferred behaviours expressed in the language of the different combinations of four colours: Red, Yellow, Green and Blue.
This combination gives each person their unique temperament. The approach provides a behavioural language to help people to understand, remember and relate to their own preferred way of working, but also to use and translate into action.
My Role
Create wireframes and design elements for a new website that reflected strong brand identity that met with the client’s brief.
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New Sparta Events
2016
On-going relationship with London-based events company specialising in debates, roundtables and conferences with a key focus on investment opportunities in emerging markets. Materials include: brochures, agendas, mailers and digital marketing materials for web and email.
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New Sparta Films
2015
Full screen, scrolling ‘parallax’ website design for an international film company based in London. The brief was to create expansive spaces for stunning film visuals, galleries, testimonials and biographies incorporating the corporate identity.
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NHS (BSMHFT)
2015
Working with Birmingham & Solihull Mental Health Foundation Trust to develop a pioneering new mobile phone app which aims to support the coping strategies of service users with the condition of ADHD. Service users engage with the app on a daily basis, a mood diary is built up which encapsulates and safely secures data, based on the key themes of mood, medication, sleep, diet and activity levels. The Focus ADHD app also features elements of gamification to engage service users and encourage ongoing participation.
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NHS (BSMHFT)
2014
Working with Birmingham & Solihull Mental Health Foundation Trust (BSMHFT), the largest mental health trust in the UK to create a mobile app for patients who are receiving treatment for mental health conditions. The app also has a daily mood diary where patients can monitor their feelings, sleep patterns and psychosis levels. Silver Linings won an award in the NHS board challenge for innovation in 2014.
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Fuel Broadband
2014
Creating designs for the customer portal section of the website for an award-winning broadband and telecoms company with close to a million annual subscribers. Creating landing page, billing and payment sections whilst observing and incorporating existing design and brand guidelines.
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Saffron Walden Symphony Orchestra
2014
Logo design and visual identity combining elements of the local Saffron crocus and musical visual representation into one elegant design.
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Moving On
2012 - 2017
Moving On magazine is a print and online bi-monthly publication distributed to all school’s, sixth forms, colleges and careers advisors in England providing them a tool for students regarding choices following school. It explores work experience, apprenticeships, gap years, higher education and further education. Moving On was acquired by CASCAID in January 2017.
My Role
Create vibrant and engaging designs and layouts that would appeal to school leavers, utilizing my illustration and typographical skills to inform young people of careers and qualification information in a fun and easily digestible format.
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Commissioned Artwork
Private commission for several pieces of art reflecting a familiar Pop Art aesthetic, utilising my skills in digital illustration using graphics tablets and mixed media Giclée fine art printing.
For more examples of my portfolio please visit my Behance site
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