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THE TECHNOLOGY INSIDE: KILLER.CURLS Our products combine the best ingredients from new age technology in order to deliver performance, strength, and style longevity. Though many of our ingredients are inspired by the finest ingredients that nature has to offer, there are additional ingredients amongst these that work together to provide powerful, positive impacts for your hair. Read on to learn more about Polyurethane-14, AMP-Acrylates Copolymer and Sodium Polystyrene Sulfonate found in KILLER.CURLS. While these may seem like scientific ingredients due to their names, they are in fact extremely gentle and beneficial for your locks, and are in line with our philosophy of offering you the highest quality, ‘skincare for your hair’ products.Polyurethane-14 and AMP-Acrylates Copolymer are anionic ingredients found in many hair sprays, gels, mousses, lotions, pomades and other styling aids. They provide a strong, flexible hold with memory in order to help your style last all day. With these ingredients, the hair is still able to move freely, yet returns to its original shape, allowing you to maintain a freshly-styled look throughout the day – whether you are styling for an everyday look or for an editorial session. Sodium Polystyrene Sulfonate is a high molecular weight sodium salt. This polymer is very versatile and provides many benefits when used in hair and skin care products. It forms a clear flexible film that shrinks upon drying, quickly dissipates electric charge, remains stable among temperatures exceeding 300°C, and helps to reduce surface tension, helping KILLER.CURLS form and enhance the curls in your hair while remaining strong and flexible! To learn more about KILLER.CURLS, click here or find it in a salon near you today. by Kyrsti Ashmall

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ADVANCED EDUCATION

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WHY WE DON’T USE OLAPLEX The simple answer to this question… We don’t need to. Olaplex suggests that adding its product to hair color and bleach formulas will prevent breakage and repair hair following a chemical service. Our question is, why are you using products that are creating breakage and so much damage to the hair to require such a product to begin with? With using Olaplex, we cannot appropriately guarantee the safety of the end color result. Specifically, We do not recommend using Olaplex because in technical evaluations, color chemists found it significantly lengthened processing time and unpredictably shifted the color result, both in tone and in depth. Not only was the immediate color result affected, but the long term color was unpredictably impacted as well! Nobody has time for that! MOREOVER, we never encourage or teach color services that would cause excessive damage to a guest’s hair! We formulate all of our services to help MINIMIZE the damage to the hair and maintain the integrity of the hair! In fact, The Forum's collection of deep conditioning lighteners use ammonia-free Multi-Layer Technology to deliver proven conditioning performance during the lightening process. Our advanced techniques and premium lightening products put the integrity of the hair first. While we are not here to “bash” Olaplex; we, at The Forum, simply don’t need it!

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Check me out! I'm so excited and honored to be featured on my friend, and industry leader, Tony Dorso's new web page! So flattered by what him and his team had to say about me. :) "Anthony DeVito, President and Founder The Professional Stylist Forum Boston, Massachusetts Devoted to continuing  education and the sharing of knowledge in our industry.  Anthony is one of the best known purveyors of advanced education in the entire Boston area."

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Join The Professional Stylist Forum as we celebrate the 7th Annual Kiehl’s LifeRide for amfAR, an 11-day motorcycle ride to raise funds for HIV/AIDS research and help find a cure in our lifetime. We’re donating up to $150,000 to amfAR, The Foundation for AIDS Research. #AquaExtensions #Aids #liferide #kiehls #hiv #theforum #cure #salon

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Whether it's your first day of school ever or returning after a much enjoyed summer break we've got you covered at The Professional Stylist Forum. Call 978-210-8552 or click the link below to schedule an experience. https://go.booker.com/#/location/professionalstylist/service-categories

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The Professional Stylist Forum is proud to announce their partnership with Kiehl’s LifeRide for amfAR. Join us as we celebrate the 7th Annual Kiehl’s LifeRide for amfAR, an 11-day motorcycle ride to raise funds for HIV/AIDS research and help find a cure in our lifetime. We’re donating up to $150,000 to amfAR, The Foundation for AIDS Research, and LifeRiders will stop at Kiehl’s stores along the way. Join The Professional Stylist Forum, North Shores most established platform artists as they provide complimentary consultations, Pure Colors make-up applications and Red Aqua Hair Extensions to benefit HIV/AIDS research. Join us on the fifth leg of the LifeRide for press and public welcoming at the following tour stop: WEDNESDAY, AUG. 10—BOSTON Kiehl's Since 1851, Burlington Mall, 75 Middlesex Turnpike, Burlington, MA 1-2PM For more information or to learn how you can make a difference please visit: http://www.kiehls.com/liferide2016#liferide2016-history

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On set & behind the scenes with The Professional Stylist Forum with photographer Justin Adams, A crop of today's top hair and make-up designers (Jenna Mammola, Anthony DeVito, Maggie Luce) and model (Jackie Hunt) for "Rock Glam" photo shoot. #photoshoot #style #hair #makeup #theforum #salon #aquage #purecolors #joico #editorial #rockglam #magazine #projectmuse

[anthonydevito]

On set & behind the scenes with The Professional Stylist Forum with photographer Justin Adams, A crop of today's top hair and make-up designers (Jenna Mammola, Anthony DeVito, Maggie Luce) and model (Jackie Hunt) for "Rock Glam" photo shoot. #photoshoot #style #hair #makeup #theforum #salon #aquage #purecolors #joico #editorial #rockglam #magazine #projectmuse

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#TheForum #JAP #aquage #hair #PurelyHot #PureColors #mkp #KristenFord #model #photography #ProjectMuse

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The 4 People Who Will Help You Achieve Your Goals Now is the time of year when we are all looking ahead with hopeful and determined eyes. “This is going to be my year. This is the year that I become my best self.” We get to be a little selfish and ask ourselves, “What do I want?” You might be looking at articles on how to set effective goals. These articles are likely telling you the same thing: Make the goal actionable and achievable. Give yourself a deadline. Reverse engineer the steps it will take to get there. That's solid advice. However, in the hundreds of articles I’ve seen fly by my screen on this topic, none of them mention a vital element to your goal-creation process. Related: 5 Reasons to Dream Big, Even When You Think You Have No Business Doing So You’ll read a lot about the when and how of setting your goals. But don’t forget the who. Arguably, very few goals are accomplished by you and you alone. No person is an island, as the saying goes. On your journey to success, there are four different types of people you will need. These people are the ones who will aid you in your endeavors. But if you don’t know to look for them, they might just pass you by. So, who are the people who can help you with your personal success? 1. The mentor As Joseph Cambell famously points out with The Hero’s Journey, all great heroes have a mentor. Luke Skywalker had Yoda. The Karate Kid had Mr. Miyagi. Katniss Everdeen had Haymitch Abernathy. A mentor is someone who has been there, done that and got the T-shirt. He or she is someone you can turn to, ask questions and get advice. If you want to grow your business, align yourself with someone who has succeeded with a similar business model. If you want to lose weight, you could get a personal trainer or you could reach out to a friend who has already succeeded in his or her weight loss journey. Identify who has already walked the path you're on. Build or strengthen a relationship with them. Your mentors will help you achieve your goals in less time than it would take to figure it all out on your own. 2. The mark In my coaching and speeches, I refer to “a mark” as a shorthand way of saying “the person you want to influence.” A mark is the person you want to hear “yes” from. Everyone has marks. Your husband could be your mark while you convince him to take a vacation at a ski resort. Your co-worker could be a mark while you motivate them during a project. Your mark is the one who can say “yes” and make your dreams come true, or they could say “no” and all efforts could feel lost. For your goals, who do you need to hear "yes" from? A big-name client? An investor? Your co-founder? Get clear about your mark. How can you make your idea most appealing to him or her? Related: Try This Exercise in Giving to Grow and Strengthen Your Network 3. The sidekick We all need sidekicks. Batman is better with Robin (or Alfred, depending on how you look at it). Neo needed Trinity. Doctor Who isn’t himself without a companion. (Am I getting too nerdy for you?) The point is, we all need someone on the sidelines to cheer us on. But if you haven’t identified who will be your supporter for when you hit the bumps in the road, then you won't know who to turn to when they happen. Identify your sidekicks, reach out to them today and give them appreciation now for being and staying in your corner. Also, don’t forget to consider sidekick groups. Group settings can be just as empowering. If you’re wanting to lose weight, then become a regular in gym class. If you need to clear out some mental baggage, support groups can be a safe haven for exactly that. If you want to express your artistry, sign up for a weekly painting class. So who will you bring on your team? Who will keep you accountable? 4. The connector This is, by far, the most overlooked “who” in the goal-setting process. You have a goal and you know you need to hear a “yes” from a mark, but you give up when you realize you don’t have direct access to that mark. How can you get a “yes” when you can’t even get a “hello”? It’s not over yet. If you run into this realization, then your next question is, “Who do I know who is connected to that person?” Our world is flatter than ever. Our marks are often just a LinkedIn connection away. The connector is the person who can introduce you to your mark. He or she makes the connection so you can make magic happen. Remember the persuasive process -- observe, connect, influence. In this instance, you will go through the process twice -- once for the connector and once more for mark. As you create your goals, remember to include the people who will help you on your climb up. Goal setting isn’t a one-person show. Success is always achieved in numbers. ~entrepreneur

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Lara Stone by Alasdair McLellan for Vogue Paris April 2015

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I am excited to announce an entirely new concept in salon suite rentals, The Modern Salon Group offers the freedom of ownership with the amenities and community of a traditional salon. Located in Andover Center at 2 Elm Square, our state of the art facility offers education, group advertisement, sales incentives, vacation time, and community break room, reception area and much more. limited space available. Contact: modernsalongroup@gmail.com

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THE PROFESSIONAL STYLIST FORUM MAKES NINE THOUSAND DOLLAR SERVICE DONATION The Professional Stylist Forum is proud to assist Brides Across America in there mission to inspire and join fellow American's in expressing gratitude and appreciation for our service men and women serving in our armed forces. Brides dream of having the perfect dress and a beautiful gown is an essential part of every bride's special day. Brides Across America plays a role in making their dreams come true by giving a military bride a free wedding gown during a Brides Across America's Nationwide Gown Giveaway. Events are held twice a year in partnership with bridal salons across the country. Deployments, financial hardships, and other challenges unique to servicemen and women can make it difficult to plan a wedding. The organization garnered the attention of ABC's Nightly News in 2011 and 2012, and People Magazine article in 2013. However, the highest honor was received during a 2012 White House event by Michelle Obama and Dr. Jill Biden. The event recognized twenty organizations for their contributions to improving the lives of military families. Brides Across America continues to support wounded warriors, post traumatic stress and employment for veterans. www.bridesacrossamerica.com Brides Across America Massachusetts Event Nov 11 @ Tulle Bridal 362 N. Main St, Andover, MA 617-877-6396 | www.tullebridal.com

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ANNOUNCEMENT:

ANNOUNCEMENT: As of Nov 16th 2014, Studio 52 will be formally known as: The Professional Stylist Forum Our new name better reflects who we are: a collective mind of innovative beauty & lifestyle professionals with a shared passion for our industry, education, and exemplary customer service. Our larger location, growing team of industry leaders, and new company name coalesce to create a platform for great minds to collaborate and thrive.

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We have life-changing news... Studio 52: Professional Salon, Andover's favorite place for beauty and renewal, has moved just down the road to a new state-of-the-art facility. In only six months we have seen unprecedented growth and thanks to our amazing guests we have accomplished goals we set for years from now. With over 3,000 square feet, this opulent and relaxing setting will come complete with modern treatment rooms, a beauty & lifestyle experience center, and access to the latest innovative beauty & wellness services and luxury products. The addition of some of the North Shore's most established platform artists, our postgraduate Professional Stylist Academy, and collaborations with some of the nation's top salons. This location will serve as a Professional Stylist Forum, combining the minds and talents of the best and brightest in our industry. #studio52 #anthonydevito #theprofessionalstylistforum