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We looked inside some of the posts by barrows and here's what we found interesting.
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4 months
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12
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Episode 11 - Michael Katz
On this week's episode of Why I Social: Chris speaks with Michael Katz, Founder and CEO of Flowsend. From an internship in China, learning experiences at Qualtrics to founding Flowsend - Michael has run into the fire to create new opportunities for himself personally and professionally. Learn why Michael socials on this week's episode!
Key Highlights:
- - Michael Katz's Career Journey: Michael shares his experiences from an internship in China to his transformative time at Qualtrics.
- AI in Content Creation: Michael discusses AI as a "thought partner," enhancing creativity and helping overcome writer's block
- AI for Social Media Managers: Michael highlights how AI tools can save time and boost efficiency, allowing managers to focus on creativity and authenticity.
Michael's Links:
LinkedIn
Learn more about Flowsend
Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.
This Is Why I Social!
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Episode 10 - Theresa Portratz
On this week's episode of Why I Social: Chris Barrows sits down with Growth Marketer Theresa Portratz. Teresa shares her journey from social media specialist to growth marketing director. She also discusses how AI is transforming content creation and strategy - and gives insights into her unique podcast, "Unhinged History." Learn why Theresa socials on this week's episode!
Key Highlights:
- Evolution of Social Media Marketing: Discover how AI has revolutionized the industry, shifting from manual processes to efficient, AI-assisted methods. Theresa shares insights on the balance between AI tools and human oversight.
- Growth Marketing Strategies: Theresa defines growth marketing and shares her career journey, emphasizing the importance of diverse skills in creating effective strategies.
- "Unhinged History" Podcast: Learn about Theresa's podcast, which brings unique historical events to life, and how she leverages social media to expand its reach with a focus on Tik Tok.
Theresa's Links:
LinkedIn
UnHinged History Podcast
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today. About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 9 - Tovah Kopan
On this week's episode of Why I Social: Chris Barrows sits down with Tovah Kopan who shares her journey from law school to legal technology. She also shares his experience creating community - both in her community and through the Go Boldly Initiative - as well as how to balance multiple roles from career to personal life. Highlights of the discussion include:
- From Law to Legal Tech: Tovah shares her journey from aspiring lawyer to finding her niche in legal tech, emphasizing the importance of staying "legal adjacent."
- The Go Boldly Initiative: Explore Tovah's efforts in community building through her podcast and initiatives, creating spaces for connection and growth.
- Social Media's Role in Community Engagement: Discover how social media transforms community engagement, especially in areas lacking traditional news sources.
- Balancing Multiple Roles: Tovah discusses managing her career, podcast, and community initiatives, sharing strategies for effective time management and content creation.
- Parenting in the Digital Age: Reflect on the challenges and joys of parenting with social media, including the potential for positive educational experiences.
Learn why Tovah socials on this week's episode! Tim's Links:
LinkedIn
Go Boldly Initiative
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today. The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 8 - Tim Sohn
On this week's episode of Why I Social: Chris Barrows sits down with Tim Sohn, a social media consultant and cancer survivor. Tim shares his inspiring journey from a decade in journalism to becoming an independent consultant. He discusses the creation of "Perspectives on Cancer," a community offering support to cancer patients, survivors, and their families. Highlights of the discussion include:
- From Newsrooms to Social Media: Tim's transition from journalism to social media consulting, driven by a need to educate businesses in rural Pennsylvania.
- Consulting Success: Insights into client relationships and defining success in social media strategies.
- Building Community: The story behind "Perspectives on Cancer" and its impact on connecting people through shared experiences.
- LinkedIn's Unexpected Role: How LinkedIn became a platform for personal connections and community building.
Learn why Tim socials on this week's episode! Tim's Links:
LinkedIn
Tim's Book, Perspectives On Cancer
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 7 - Jenny Li Fowler
On this week's episode of the Why I Social Podcast, Chris speaks with Jenny Li Fowler, Director of Social Media Strategy at MIT. Jenny has spent nearly two decades in digital marketing with more than a decade in Higher Education. Her experience in working with organic social media led to her writing "Organic Social Media - How To Build Flourishing Online Communities". Highlights of the discussion include:
Building a career in Higher Education
The power of community and organic social media
The experience of writing and promoting a book
Why working social media groups - work.
Learn why Jenny socials on this week's episode! Jenny's Links:
LinkedIn
Organic Social Media - How To Build Flourishing Online Communities
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 6 - Sue Serna (Serna Social)
On this week's episode of the Why I Social Podcast, Chris speaks with Sue Serna, Founder of Serna Social. Sue began her career as a journalist and has since become an expert in social media governance, security, and risk. She also served as the head of global social media at Cargill. With a focus on smart, safer social media - you'll learn more than a few tricks of the trade from Sue. Highlights of the discussion include:
Recommendations on tools to keep your social media platforms safe
Insights into experiences as a hiring manager for social media roles
Why journalism experience translates into effective social media managers
Learn why Sue socials on this week's episode! Sue's Links:
LinkedIn
8 Takeaways from the NISM 2024 Social Media Job Study
Serna Social Website
Serna Social Blog
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 5 - Alex Hultgren
On this week's episode of the Why I Social Podcast, Chris speaks with Alex Hultgren, fractional CMO and author. From Ford's leadership program to his career as a fractional CMO, Hultgren offers a wealth of knowledge that will help inspire others as they look to build their career. His book "The Three Knows" - which came out in January 2025 - distills everything you need to know down to three fundamental questions: do you know your customer, do you know yourself, and do you know your funnel (e.g. your go-to-market execution). Highlights of the discussion include:
His experience with Ford's leadership program
Developing his career growth through soft skills and why they matter
How to transition from contributor to manager
The benefits of working independently
The Three "Knows" of Marketing
Learn why Alex socials on this week's episode! Dan's Links:
LinkedIn
The Three Knows (Amazon)
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 4 - Dan LaToracca
On this week's episode of the Why I Social Podcast, Chris speaks with Dan LaToracca, who currently serves as Marketing Director at Zoomph. Dan's previous work includes social and leadership roles with the Carolina Panthers and the Carolina Hurricanes. Highlights of the discussion include:
Building a career in the sports media industry
What he's learned in his role as an adjunct teacher
How the sports industry has drastically changed since he began his career
The expected and unexpected in content preparation
The importance of data in sport's social media - and how to build multiple pieces of content from major moments
Learn why Dan socials on this week's episode! Dan's Links:
LinkedIn
Zoomph
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 3 - Casie Shimansky
On this week's episode of the Why I Social Podcast, Chris speaks with a three-time guest on the podcast dating back to 2015 as Casie Shimansky returns to podcast. Shimanksky's experience in social media and the digital marketing profession offers a wealth of knowledge. Highlights of the discussion include:
How to successfully manage a layoff
A decade worth of social media changes
How she has raised nearly 200k for childhood cancer research
and much more...
Learn why Casie socials on this week's episode! Casie's Links:
Instagram
LinkedIn
St. Baldrick's Foundation (FB)
Join The Why I Social Community Discord: https://discord.gg/PgHcZNfK About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 2 - Robbie Schneider
On this week's episode of the Why I Social Podcast, Chris speaks with healthcare communications practitioner Robbie Schneider, author of "Social Media, Sanity & You." Highlights of the discussion include:
Her career in Healthcare Communication
The importance of mental health for social media professionals
Her book writing journey
and much more...
Quotable Moment: "Changes happen constantly. When you work in the social media space, it is the biggest game of Tetris you'll ever play."
Learn why Robbie socials on this week's episode! Robbie's Links:
Purchase your copy of Social Media, Sanity & You today
Kindle Edition
Paperback Edition
Join The Why I Social Community Discord: https://discord.gg/PgHcZNfK About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 1 - Callie Goodwin
Chris speaks with Callie Goodwin, Founder of Sparks of Joy and Communications Manager at ZeeMee. Callie shares highlights of her career from being a team of one in Higher Education to building a small business on TikTok. Learn why Callie socials on this week's episode! Callie's Links:
Sparks of Joy
TikTok (The LoseIt Log)
Join The Why I Social Community Discord: https://discord.gg/PgHcZNfK About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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Episode 0 - The Return of Why I Social
We're excited to announce the OFFICIAL return of the Why I Social Podcast - with full sponsorship from the National Institute for Social Media. Hear Chris' discussion with Amy Radke, CEO of NISM, as we share what's new and what's the same - and tease the first official episode in two weeks featuring Callie Goodwin. About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
This Is Why I Social!
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My intern is taking a work break. via Instagram https://ift.tt/2JleI1C
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The kids say hi. via Instagram https://ift.tt/2vVrYHm
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I miss the people filling these places and the amazing people who work there. Please remember to #SupportLocal through gift cards and other means. #Covid19 Missing the staffs at @theroomverona and @bellobarbers - can't wait to see you again sooner than later! via Instagram https://ift.tt/3bsneYN
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"You nodded off in my arms watching TV I won't move you an inch even thought my arm's asleep" via Instagram https://ift.tt/2QHdj9B
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