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Which FTSE 100 organisations have effective digital marketing?

Digital transformation is revolutionising industries globally. Our latest census evaluates the digital maturity of the FTSE 100. Discover more on coronavirus and the stock market insights.

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How to implement testing into your business’ personalisation strategies

Marketers need the right technology to be agile and best respond to their audience’s needs and behaviours. Using Sitecore’s capabilities can help businesses realise their objectives quicker. The platform’s testing features support A/B and M/V testing and can be applied to a range of page components. So, what is Sitecore testing? Learn more in our recent guide.

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The benefits of an SEO strategy

Google processes over 40,000 search queries per second, averaging at 3.5 billion every day. So why is Google so important to your SEO strategy? Discover the importance of SEO for business during the coronavirus crisis.

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Steps for developing a digital transformation strategy

Organisations who successfully plan and implement an agile digital transformation strategy reap the benefits. Nevertheless, this requires a process which is tailored to your organisation in order of ensuring long-term digital growth. Discover our steps for successfully creating a digital transformation strategy.

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Uncover tips to boost your brands organic rankings

There are other ways to drive traffic to your website such as paid ads and content outreach. However, these can be often costly. The key to effective content writing for SEO is to ensure content is optimised. Discover tips on how to learn SEO content writing.

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Kagool is growing

BGF has partnered with Sitecore Platinum Partner, Kagool, to support their ongoing international growth plans. Kagool will explore strategic acquisition opportunities with the support of BGF’s financial backing. Learn more on Kagool and BGF’s partnership.

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Give your customers the personalised digital experience they desire

Providing your customers with an engaging, personalised digital experience when they visit your website is vitally important, in a world where competition and choice are abundant. Find out how optimising your digital solution with Sitecore technology will set your organisation apart from its competitors and help reach your business objectives sooner.

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Review CMS security with our guide

Organisations can’t afford to ignore the importance of website security.  Over the past 5 years’ website security breaches have increased by 67%. Ensure your Sitecore website is safe and secure with our best practice guide to Sitecore security.

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How to make sure your organisation prioritises digital, post pandemic

The onset of the corona virus pandemic has turned traditional business models on their head. The dramatic change in customer buying behaviour has meant that those who are yet to evolve into the digital sphere, are at a disadvantage and will be more so moving forward. Discover why digital transformation for business during Covid-19 is more important than ever with our latest article.

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Build a brand experience that keeps customers coming back

Utilising the right software can take your online brand experience from 0-100. Customers demand personalised and intelligent solutions, making sure your brand can offer this is vital for online success. Discover how optimising your website with Sitecore Commerce’s powerful inventory of customisable tools can increase sales and make sure your customers are coming back for more.

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How to optimize your communications to meet the changing needs of your customer base

Generic content and emails are a thing of the past. Customers now expect content tailored to their interests at every brand touch point. If your organization doesn’t provide them with relevant content, they may choose to shop elsewhere. Learn how implementing Sitecore 9 personalization tools into your digital strategy can boost traffic, conversions and encourage repeat visits.

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How implementing these five simple tactics will help grow your organisation’s domain authority

Increasing your organisation’s domain authority (DA) takes time and is a gradual process that involves building trust and relevance with search engines like Google.  Discover how your organisation can achieve this in our latest article and jump start your DA growth by making sure you include these top five off-page SEO techniques in your digital strategy.

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Optimise your organisation’s online activity and reach your desired audience quicker

Analysing your business’ digital activity will help your marketing team understand your audience, their likes, dislikes and the platforms they use most frequently. If something isn’t working, or the whole strategy might need a shake-up. Read the nine digital marketing tactics that every business should implement and help revitalise their digital offering.

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UX takes the limelight in Google’s 2021 algorithm update

The 2021 algorithm update from Google will introduce quantifiable metrics to benchmark how a given web page performs in terms of user experience (UX). Many businesses are yet to optimise their UX, but with the algorithm update on the horizon, now is the time to act. Find out how to keep your organisation ahead of the curve with our guide to Google’s core web vitals update.

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Enhance your marketing team’s output by utilising the right digital tools

Equipping your marketing resource with the right digital tools can lead to an increased output, faster results and a better ROI for your organisation. Learn how to implement Experience Explorer, Sitecore Path Analyser and Federated Experience Manager into your digital strategy with our guide to Sitecore digital marketing tools.

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Build more profitable customer experiences

Software that can collect key customer data, such as location, contact details and previous site interactions, can now help your organisation make sure every interaction you have with a customer is richer and more profitable.  Using this data, website content and email campaigns can be personalised to a customer’s needs. So, how can you make this a reality for your business? Find out more with our guide to optimising your marketing output with marketing automation.

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Is there any need for my organisation to upgrade its digital platform?

When deciding whether to upgrade your organisation’s Sitecore solution, a number of factors come into play. Perhaps the main question you find yourself asking is ‘what makes this version better than the one we have already?’ Use our guide to unlock the differences between Sitecore 8 and 9 and to help you decide whether this upgrade is right for your organisation.