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Benefits of Contextual Marketing

Contextual marketing is one of the prominent strategy used by top advertising agencies in Singapore. It places most appropriate ads with right context. The ads placed in the right platform where people are able to read, heard and watches. 

Benefits of Contextual Marketing

The value of using contextual targeting within digital advertising is strong:

Relevancy

For a start, you can assume whoever views your ads will be more interested in them simply based on the context of the webpage they are visiting.

However, it’s not just that. Today users are tired of non-relevant ad creatives that are not relevant to them. Advertisers have to enhance the ad experience with more personalised and relevant ad creatives.

Anti ad fatigue

Interestingly, if you have a good way to detect a very relevant environment, an ad placed next to the right content lifts its value.

This has a positive effect on ad fatigue as a viewer sees ads not just in the right place but the best place for them. And the bonus is ads and content lift each other too.

Privacy-friendly

Contextual targeting doesn’t interfere with the user viewing a banner either – it’s 100% about the environment of the page in which an ad is placed. The viewer is essentially anonymous.

The only information the ad tech performing contextual targeting uses is the content of the webpage. And this is to find the most appropriate banner ad for the page.

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How does brand advertising work?

In today's competitive market place, you must establish a unique, trustworthy and memorable ads to grab the customer attention and building long-lasting relationships with the customers. Companies use brand advertising to get long term brand awareness and motivating audiences to take specific actions. 

Mainly there are two types of advertising, brand advertising and direct advertising. Brand advertising is used to improve the overall branding and credibility of the business and direct ads to take specific actions from users. 

Direct response ads the form of digital advertising in which the advertisers are allowed to easily track and measure the performance of each campaign with the unique number of clicks, phone calls, coupon codes, app installs and more. It requires a lot of analysis and testing and offers more insights, better conversions and sales. The advertising agency in Singapore only needs to pay when customers have taken specific actions. Brand ads such as TV, Radio or Billboards are not easy to track or measure the results. Through this kind of advertising, it does involve asking users to perform specific actions.

Advertising agency in Singapore uses numerous communication tools like emails, digital ads, calls, newspaper ads and more to communicate and engage the customers. Studies show that now businesses are spending a large amount of money in advertisements around the world. The main interest is the ability to enhance business sales and many companies tend to ignore the social aspects in creating an advertisement campaign 

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Get your marketing strategy from leading digital marketing agency in Singapore 

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Top Chinese Search Engines in China

Search Engine Marketing simply SEM is one of the top marketing methods used over the past few years to bring new customers in an effective way. An effective online marketing strategy is needed for millions of brands all are looking to enhance their customer base. Unlike other markets, the Chinese search engine market is constantly changing. So you need a Chinese digital marketing agency to work with. The Chinese internet landscape is fragmented and there is a platform or service for every type of user need. 

As Google being the leader of the search engine in the western world, it is not existing in China. When you need any Google service like Gmail the only possible solution is to use a VPN. In China, Baidu is the king in search engine world and its algorithms are matched to the need of local Chinese users which ranks most Chinese sites with Chinese content. Digital marketing agency Shanghai will help you to get your website in the Chinese market. 

The following are the top search engines in China

Baidu: Founded in 2000, Baidu Chinese search engine is the most popular search engine in China with 74.63% of the overall market share. One of the main reasons as to why Baidu has controlled most of the market is its ability to understand Chinese text more effectively than other search engines. 

Shenma: Adapting to the mobile-centric environment of Chinese consumers, Shenma is a mobile search engine that is only expected to grow. It has gained traction due to its mobile-only strategy with 13.52% of the market share. This may be your first time hearing about Shenma, but it’s connected through the joint venture with the popular mobile browser called UC Browser and Alibaba. 

Sogou: Founded in 2004, Sogou is China’s second-largest search engine and has its own unique algorithm that differs from Baidu. What makes Sogou so unique is that it was acquired by Tencent, which makes it the only search engine that has access to WeChat’s 1.08 billion users.

WeChat Search: WeChat, the app for everything, continues to find innovative ways to stay true to its name. In 2017, the tech giant unveiled a new feature called search. It’s an alternative method to traditional search, which is uniquely suited for social media search results. 

Qihoo 360: Qihoo 360 search is a kind of metasearch engine. It helps users to select and utilize appropriate search in multiple search engines through a unified user interface. The 360 search+ is a full-text and a third-generation search engine based on machine learning technology developed by Qihoo 360.

SoSO: SoSO launched in March 2006 which is owned by Tencent. Soso has become one of the top three search engines of choice for Chinese netizens. It mainly provides useful and convenient search services for netizens and undertakes all of Tencent’s search business.

Boopin is a leading Chinese digital marketing agency with branches in UAE, Shanghai and Singapore. If you want to know more about us contact now: Digital marketing agency Shanghai: www.boopin.com

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Why we need an Email Newsletter?

As new digital marketing tools and techniques have been entered, But email is still widely used and people still visit their emails. Digital marketing agency in Singapore uses email newsletter advertising to generate loyalty and awareness to your business while increasing your bottom line. The following are the benefits of an email newsletter.

1. Stay Connected with your Customers

People can like your brand and they can follow you on social media accounts, But creating a personalized connection with them is valuable. Email newsletters deliver an exceptional value through exciting content. People buy because they are loyal to you and trust you. 

2. Increase website traffic

The newsletter subscription can help you to attract visitors to your website. Digital marketing agency in Singapore can invite and encourage users to visit your website and make a purchase by targeting the right audience with a specific call to actions.

3. Conversions

When a customer opens your newsletter, you have the opportunity to offer products by explaining the benefits and connect to them. There are chances to drive conversions by providing some extra benefits.

4. Get Social media followers

Emails with social sharing buttons have much higher click-through rate as compared to those without having it. Email newsletters can help you to build an online community to engage than through the inbox and guide them to your social media channels.

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Benefits of Digital Marketing in Singapore

Today, over the world, a lot of businesses are ending up being loving and are moving towards continuously practical techniques for marketing and publicizing. Finally, businesses have comprehended the noteworthiness of digital marketing and started placing into it. The activity of digital marketing is spread past brand care and in-your-face advancing. Digital marketing agency in Singapore and individual characters the equivalent have comprehended its essentialness in the current circumstance. They are using these capacities for an unrivalled partner with the market, help online reputation and closeness, and stay before the test.

Advertising agency in Singapore is connected to marketing Products and organizations through digital headways, all in all, the web, digital marketing incorporates all marketing weapon that requires an electronic contraption or the web. For the headway of business and backing for new organizations, different digital channels, for instance, online life, email, web search tools, and locales are utilized to interface with the stream and imminent buyers. The weapons in digital marketing contraption consolidate locales search engine marketing (SEM) – which is a shade that fuses search engine optimization (SEO) and paid pursuit – similarly as a digital banner advertising, social media marketing, content marketing, and email marketing.

Benefits of Digital Marketing

Digital Marketing makes possible a prompt correspondence path between your business and your customer, engaging you to set up your own one of a kind gathering of onlookers of dependable fans.

Digital marketing grows brand care and show up at your target clients and give better ROI.

Digital marketing can save you a lot of money. Scrutinize by what strategy can little associations put aside money in marketing? By Entrepreneur With digital marketing, you can ensure that the right customers are seeing your substance.

Digital advertising shows up at those purchasers who are scanning the web for substance and topics that are critical to your business.

Digital marketing engages nonstop customer help.

Digital marketing gives a gigantic estimation and examination of buyer direct and duty.

Digital marketing sets you up for the Internet of Things.

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Top 5 Social Media Platform to Use for Business

Singapore is known to be the fastest internet connectivity country in Asia. 7 out of 10 people are active in using any of the social media almost everything throughout the day. So it is a golden opportunity for an advertising agency in Singapore to help brands to increase their brand awareness by connecting with customers and boost conversions. 

The following are the top social media platforms you can use for your business. 

1. Facebook

Main reasons to use Facebook as your primary social media platform

- Your target audience is on Facebook

- Budget-Friendly Solution

- Excellent targeting options

2. LinkedIn

LinkedIn is one of the largest professional networks with target consumers based on job titles, industry and more. If it is a B2B ad network, LinkedIn is the right channel to help your business attract new customers and grow. Why should advertise on Linkedin

- Reach more professional audiences

- Precise Target

- LinkedIn lead ads

3. Instagram

Instagram is one of the great platform owned by Facebook to share images and videos. Instead of content, Instagram prefers image quality and frequency of posting.

How Instagram helps business

- Keeping up to date with the latest trends

- Collecting feedback and data

- Improve brand awareness

4. Twitter

With Twitter, we can advertise your brand with single tweets or an entire campaign for specific objectives. Like Facebook, Twitter offers a different objective for advertising. Unlike other platforms, it is unique and operates differently.

The highlights of using this platform are

- Pay only for results

- Topic Targeting

- Tweet Engager targeting

5. Snapchat

Advertising on Snapchat is recommended if you are targeting a younger audience. Snapchat provides various opportunities for businesses as follows

- A large number of influencers

- Snap pixel track user interactions with the website

- Multiple products featuring

Social media agency in Singapore will help you to choose the right platform for your business goals to generate more sales and conversions.

Learn more about the leading digital marketing agency in Singapore at www.boopin.sg

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Top Digital Marketing Trends in Singapore

As the trends and technologies are changing, keeping ahead of the curve is necessary. In recent years, more new technologies and trends have emerged and many of the businesses are sadly lost their popularity quickly. The following are the changes in consumer behaviour and market landscape that businesses should be aware of.

1. Voice Search optimization

By the end of 2020, about 50% of all the queries will be voice-based. Voice search can be taken place in two ways one is smart speakers which give an immediate answer to user queries and other is smartphones where the display is written the answers. 

Voice search is capable to deliver personalised experience using the voice-enabled devices. They are affordable and deliver greater capabilities. So businesses need to increase their digital marketing efforts for voice search optimisation by delivering more targeted and unique content.

2. Micro-Moments

People relay their mobile for processing their online activities. But advertising agency in Singapore is more focus on getting the audience attention through micro-moments. When a user needs to find a nearby shop, search for service marketers can optimize the micro-moments to generate better-targeted advertising campaigns.

The micro-moments include I want to know the moment, I want to buy moments, I want to go moments. In which the customer exactly knows what they want and when they want so the brands need to deliver the value-added solution to their needs.

3. SmartChatbots 

To deliver customer service, about 40% of the users prefer to communicate with the chatbot. Over the past years, Chatbots are being engaged with the customers with deeper communication without much efforts though live chat option on the website. They provide real-time assistance, proactive interactions and dedicated support to users where they can ask questions to solve their real problems. WhatsApp business messaging app is one of the top-rated smart chat used by many marketers. Now AI and machine learning are also integrated with Chatbots to improve the quality of service without any human interaction. 

4. Augmented Reality and Virtual Reality

Singapore online market now started using augmented reality (AR) to marketing campaigns. I will provide a more realistic experience of the brand's offering. By combining virtual reality with augmented reality, marketing can create immersive brand awareness campaigns. 

5. Live Videos

Live videos are great in producing real-time user engagement. Live content through social media is one of the fastest-growing segments of internet video traffic. Live streaming is more effective in generating more impressions than content published on the brand's feed. It can reach a broader audience, improve customer relations and boost traffic from social media.

Singapore marketplace is constantly changing and require marketers to monitor the industry trends. Boopin, leading digital marketing agency Singapore is continuously studying and evolving the marketing industry trends to avoid falling down.

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Boopin is a leading digital marketing agency in Singapore delivering the best ROI to clients. To learn more: https://www.boopin.sg/