#contextual advertising market

[contextualadvertising]

Riding the Digital Wave: The Global Contextual Advertising Market Set to Reach $335.1 Billion by 2026

In the ever-evolving landscape of digital marketing, contextual advertising has emerged as a powerhouse. With its ability to target consumers with precision, advertisers have found this approach to be highly effective in reaching their target audiences. The contextual advertising market is witnessing unprecedented growth and is projected to reach a staggering $335.1 billion by 2026. In this blog, we'll delve into what contextual advertising is, why it's on the rise, and what the future holds for this dynamic industry.

Understanding Contextual Advertising

Contextual advertising is a form of online advertising that delivers relevant ads to users based on the content they are currently viewing or their recent online behavior. It leverages contextual cues such as keywords, user demographics, and browsing history to display ads that are more likely to resonate with the user.

Here's how it works:

Content Analysis: Contextual advertising systems analyze the text, images, and other elements on a webpage to determine its subject matter and context.

User Profiling: Information about the user, including their interests, demographics, and online behavior, is collected and analyzed.

Ad Matching: The system matches the content's context with the user's profile and selects the most relevant ads from its inventory.

Displaying Ads: The selected ads are displayed to the user in various formats, including text, display banners, video, and native ads.

Why Contextual Advertising is Thriving

Several factors contribute to the rapid growth of the contextual advertising market:

Enhanced Relevance: Contextual advertising offers highly relevant ad placements, increasing the chances of user engagement and conversions. Users are more likely to interact with ads that align with their current interests.

Privacy and Personalization: As privacy concerns grow and regulations like GDPR and CCPA become more stringent, contextual advertising stands out as a privacy-friendly advertising method. It doesn't rely on collecting extensive user data, making it less intrusive.

Ad Blocker Resilience: Unlike some other forms of advertising, contextual ads are less susceptible to ad blockers because they are seamlessly integrated into the content.

Improved Technology: Advances in AI and machine learning have greatly improved the accuracy and efficiency of contextual advertising systems. Advertisers can now target users with pinpoint precision.

Better ROI: Advertisers appreciate contextual advertising for its ability to provide a higher return on investment (ROI). By reaching users when they are most receptive, advertisers can achieve better conversion rates.

The Future of Contextual Advertising

The contextual advertising market is poised for substantial growth in the coming years. Here's what the future holds for this dynamic industry:

Video and Native Ads Dominance: Video and native ads, which seamlessly blend with the content, are expected to dominate the contextual advertising landscape. As more users consume video content online, advertisers will capitalize on this trend.

AI and Machine Learning Advancements: Continued advancements in AI and machine learning will refine contextual advertising algorithms, enabling more precise targeting and real-time optimization.

Integration with E-commerce: Contextual advertising will play a pivotal role in the e-commerce sector. Ads will not only promote products but also guide users through the purchase process, enhancing the online shopping experience.

Cross-Device Targeting: As users switch between devices, contextual advertising will adapt to deliver consistent and relevant ads across smartphones, tablets, desktops, and smart TVs.

Privacy and Regulation: Advertisers will need to navigate a complex landscape of privacy regulations and evolving user preferences. Contextual advertising's privacy-friendly approach will become a significant selling point.

Also Read: Navigating Path with Contextual Advertising in a Programmatic Advertising Landscape

Conclusion

The contextual advertising market's projected growth to $335.1 billion by 2026 is a testament to its effectiveness and adaptability in the digital advertising ecosystem. As it continues to evolve, contextual advertising will provide advertisers with a powerful tool to connect with their target audiences while respecting user privacy and preferences. In a world where personalization and relevance are paramount, contextual advertising is set to play a leading role in shaping the future of digital marketing

[gothhabiba]

The 2023 Barbie film is a commercial. I’m sure it will be fun, funny, delightful, and engaging. I will watch it, and I’ll probably even dress up to go to the theater. Barbie is also a film made by Mattel using their intellectual property to promote their brand. Not only is there no large public criticism of this reality, there seems to be no spoken awareness of it at all. I’m sure most people know that Barbie is a brand, and most people are smart enough to know this and enjoy the film without immediately driving to Target to buy a new Barbie doll. After all, advertising is everywhere, and in our media landscape of dubiously disclosed User Generated Content and advertorials, at least Barbie is transparently related to its creator. But to passively accept this reality is to celebrate not women or icons or auteurs, but corporations and the idea of advertising itself. Public discourse around Barbie does not re-contextualize the toy or the brand, but in fact serves the actual, higher purpose of Barbie™: to teach us to love branding, marketing, and being consumers.

[...] The casting of Gerwig’s Barbie film shows that anyone can be a Barbie regardless of size, race, age, sexuality. Barbie is framed as universal, as accessible; after all, a Barbie doll is an inexpensive purchase and Barbiehood is a mindset. Gerwig’s Barbie is a film for adults, not children (as evidenced by its PG-13 rating, Kubrick references, and soundtrack), and yet it manages to achieve the same goals as its source material: developing brand loyalty to Barbie™ and reinforcing consumerism-as-identity as a modern and necessarily empowering phenomenon. Take, for example, “Barbiecore,” an 80s-inspired trend whose aesthetic includes not only hot pink but the idea of shopping itself. This is not Marx’s theory on spending money for enjoyment, nor can it even be critically described as commodity fetishism, because the objects themselves bear less semiotic value compared to the act of consumption and the identity of “consumer.”

[...] Part of the brilliance of the Barbie brand is its emphasis on having fun; critiquing Barbie’s feminism is seen as a dated, 90s position and the critic as deserving of a dated, 90s epithet: feminist killjoy. It’s just a movie! It’s just a toy! Life is so exhausting, can’t we just have fun? I’ve written extensively about how “feeling good” is not an apolitical experience and how the most mundane pop culture deserves the most scrutiny, so I won’t reiterate it here. But it is genuinely concerning to see not only the celebration of objects and consumer goods, but the friendly embrace of corporations themselves and the concept of intellectual property, marketing, and advertising. Are we so culturally starved that insurance commercials are the things that satiate our artistic needs?

— Charlie Squire, “Mattel, Malibu Stacy, and the Dialectics of the Barbie Polemic.” evil female (Substack), 2023.

[mostlysignssomeportents]

To save the news, repeal the app tax

Today (June 7), I’m keynoting the Re:publica conference in Berlin.

Tomorrow (June 8) at 8PM, I’m at Otherland Books in Berlin with my novel Red Team Blues.

Big Tech steals from the news, but what it steals is money, not content. Talking about the news, excerpting it, linking to it, quoting it — these are all beneficial, normal news activities. If you can’t talk about the news, it’s not news — it’s a secret.

But tech does steal from news. A variety of monopolistic tricks allows tech to interpose itself between reporters, publishers and outlets, and the audiences they serve. By creating chokepoints between the news and its audience, tech can extract gigantic sums from the news.

And because the news itself is dominated by the same kinds of extractive, vicious, gigantic corporations, the shit flows downhill: the first victims of attacks on news profitability are news workers — reporters, technical staff, illustrators, photographers. A news outlet has to be really starving before it turns to the money claimed by vulture capitalists who buy distressed debt, or hedge funds who roll up papers, or wealthy owners.

Anything that can’t go on forever eventually stops. Tech’s ripoffs have reached a breaking point, and there’s a broad coalition of journalists, media companies, audiences and politicians ready to do something about this. Now the question is: what should we do?

Whatever we do it should:

Maintain broad access to the news;

Make it easier for new news outlets to pop up;

Make it easier for new tech outlets that carry the news to pop up, too.

It shouldn’t simply transfer funds to bond holders who own newspaper debt, or shareholders of media companies, or billionaire dilettante news proprietors. It shouldn’t make the news and tech into “partners”: we want the press to hold tech to account, not join forces with it.

A month ago, EFF and I started publishing a five-part series of policy prescriptions “saving the news from tech.” Part one was the “curtain raiser,” setting up the whole program:

https://www.eff.org/deeplinks/2023/04/saving-news-big-tech

Each week since, I’ve published a specific policy recommendation. The first one was breaking up the ad-tech industry, on the lines suggested by Senator Mike Lee’s AMERICA Act:

https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech

Next was passing comprehensive privacy law, which would kill off surveillance ads and force a switch to “contextual ads” (ads based on what you’re looking at, not who you are):

https://www.eff.org/deeplinks/2023/05/save-news-we-must-ban-surveillance-advertising

Both of these proposals are aimed at reducing the share of ad money claimed by tech, especially the ad-tech duopoly of Google/Meta. Ad-tech claims more than 50% of every ad dollar spent, thanks to their chokepoint on ads. The ad-tech market is a cesspool of fraud, abuse and creepy practices. Fixing ads would make everyone better off, by freeing us all from ubiquitous commercial surveillance, and it would make the news better off, letting the news claim a much larger share of ad revenues, whether they are large media brands or independent reporters covering a niche subject in depth.

This week’s installment turns to subscription revenues. When Steve Jobs launched the Ipad in 2010, he set himself up as a daddy figure for the traumataized press, promising them a return to subscription-based business, with seamless payment processing through the apps in his walled garden:

https://memex.craphound.com/2010/04/01/why-i-wont-buy-an-ipad-and-think-you-shouldnt-either/

But since then, the mobile duopoly of Apple/Google has simply recapitulated the abusive extraction of the ad-tech industry, but for apps. Both companies charge a whopping 30% to process in-app payments, and both companies have strict rules banning app makers from evading this 30% app tax by steering customers to the web to complete payments:

https://www.eff.org/deeplinks/2023/06/save-news-we-must-open-app-stores

The companies — nominally bitter competitors — have nevertheless converged on this 30% vig, allegedly without any anticompetitive collusion. Apple uses Digital Rights Management (DRM) to lock people into using its App Store, threatening anyone who reverse-engineers its devices to add competing stores with five year prison sentences under Section 1201 of the Digital Millennium Copyright Act (DMCA).

Google’s Android does have a facility for “side-loading” apps that aren’t in its app store, but the company uses a web of commercial requirements and technological tricks to prevent a competitor from emerging:

https://theplatformlaw.blog/2023/05/24/why-the-proposed-commitments-offered-by-google-to-the-uk-competition-authority-regarding-in-app-purchases-are-wrong-and-will-make-the-situation-of-app-developers-worse/

The result is a massive transfer from the news to tech: payment processing normally costs 2–3%, but these companies manage to take a 30% bite out of every subscription dollar collected in-app. Some very large outlets like the NY Times can drive readers to sign up on the web and escape the app tax, but the additional friction costs even these large publishers a fortune in lost subscribers — and smaller outlets have even less leverage over readers and are corralled into paying the app tax, making it a regressive tax indeed.

Unrigging the mobile payments market would produce good results far beyond the news, of course. Games publishers, independent creators, and office and productivity app makers would all benefit from no longer having to pay the app tax. And so would their users: these app makers are passing on most of those payment costs to us, and we end up paying them, because there are only two major mobile platforms and they both charge the same app tax.

In the EU, the Digital Markets Act (DMA) will force app stores to open up, paving the way for alternative app stores:

https://www.theverge.com/2022/3/25/22996248/apple-sideloading-apps-store-third-party-eu-dma-requirement

In the US, there’s proposed laws like the Open Apps Markets Act, which is likely to be reintroduced in this legislative session:

https://www.blumenthal.senate.gov/newsroom/press/release/blumenthal-blackburn-and-klobuchar-introduce-bipartisan-antitrust-legislation-to-promote-app-store-competition

The mobile duopoly hate this, of course, and claim that forcing them to permit rival app stores would put users’ security at risk. It’s true that this could happen, but it doesn’t need to: security and openness are compatible:

https://www.schneier.com/essays/archives/2022/01/letter-to-the-us-senate-judiciary-committee-on-app-stores.html

Next week, I’ll conclude the series with a post on applying the end-to-end principle to social media, to prevent platforms from holding a publication’s subscribers hostage in order to extract “boosting” fees from media. Once that’s out, we’re going to gather all these posts into a single, downloadable PDF, suitable for sharing with the news junkies in your life, your friends in the media business, and your elected reps.

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/06/07/curatorial-vig/#app-tax

[Image ID: EFF's banner for the save news series; the word 'NEWS' appears in pixelated, gothic script in the style of a newspaper masthead. Beneath it in four entwined circles are logos for breaking up ad-tech, ending surveillance ads, opening app stores, and end-to-end delivery. All the icons except for 'open app stores' are greyed out.]

[mariacallous]

On September 12, 2023, the most significant U.S. technology antitrust trial in decades opened in a Washington, D.C. federal district court. In U.S. v. Google, the U.S. Department of Justice (DOJ) and 38 state and territory attorneys general allege that Google has violated Section 2 of the Sherman Act, an antitrust law originally enacted in 1890.

The Sherman Act prohibits using exclusionary practices to maintain a monopoly. The DOJ and state attorneys general assert that Google has done just that in relation to certain internet search services. As often occurs, the case was narrowed in the months leading up to the start of the trial. Here is an overview of some of the key questions being addressed at the trial, which is expected to last several months.

Are Google’s browser agreements exclusive?

Google has entered into browser agreements with Apple and Mozilla under which Google is the default search engine for web browsers provided by those companies. For example, with respect to Apple, this means that a person who purchases a new iPhone, launches the Safari web browser, and enters a query into the search bar will, by default, receive search results from Google. In return for making Google the default search engine, the web browser providers receive a portion of advertising revenue arising from those searches.

A key question is whether these agreements are exclusive. Google asserts that they are not, arguing that the default settings can easily be changed by consumers who wish to use a non-Google search engine. The DOJ responds, “Even where search users might want to switch defaults, the effort and knowledge required to make that change biases them towards sticking with the default option.”

In an August 2023 ruling regarding summary judgement motions, Judge Amit Mehta wrote that “It is best to await a trial to determine whether, as a matter of actual market reality, Google’s position as the default search engine across multiple browsers is a form of exclusionary conduct.” In making this inquiry, the court will consider not only whether the browser agreements are actually exclusive, but also whether they are de facto exclusive. An agreement that lacks a formal exclusivity provision can nonetheless function in a de facto exclusive manner due to contextual factors, such as market dynamics and incentives.

A related question is whether any exclusivity associated with the browser agreements is simply the result of market competition. Google argues that it won the competition to be the default search engine for browsers made by Apple and Mozilla “on the merits as established and judged by its customers, not through anticompetitive or exclusionary conduct.” The DOJ counters this by stating that the “existence of multiple bidders does not transform an anticompetitive agreement into a permissible one.”

Are Google’s agreements regarding Android devices exclusive?

Android is the world’s most widely used mobile operating system, with a global market share as of December 2022 of about 72%, versus 27% for iOS. In the United States, the Android market share as of December 2022 was about 44%, compared with about 56% for iOS. Google has agreements with Samsung and other mobile device manufacturers of Android-based phones to make Google the default search engine on those devices. Google also has similar agreements with cellular wireless network providers that sell Android phones.

In relation to the Android antitrust question, Google enters into two types of agreements: Mobile Application Distribution Agreements (MADAs) and Revenue Share Agreements (RSAs). A MADA is a nonexclusive agreement allowing an Android device maker to preinstall a set of Google apps, including Google search and the Chrome browser. Since a MADA is nonexclusive, it permits a device maker to also preinstall non-Google search apps. RSAs introduce an additional wrinkle: Device makers and wireless carriers that enter into an RSA must make Google the exclusive, preinstalled search app on the device, and are thus prohibited from preinstalling any competing search app.

The revenue share that accompanies an RSA creates a strong economic incentive. And, because an RSA is only available to device makers that also have signed a MADA, the plaintiffs argue that this linkage has the effect of turning MADA into an exclusive contract. Google responds by underscoring that MADAs are nonexclusive and that device makers and wireless carriers are free to choose—or decline—to enter into the exclusive relationship that accompanies signing an RSA.

If the agreements are exclusive, how much of the market do they foreclose?

A finding that the Google browser and/or Android agreements are actually or de facto exclusive would not necessarily mean Google is violating antitrust laws. As the D.C. Circuit (which sets precedent for the district court hearing U.S. v. Google) explained in a 2001 decision, “Permitting an antitrust action to proceed any time a firm enters into an exclusive deal would both discourage a presumptively legitimate business practice and encourage costly antitrust actions. Because an exclusive deal affecting a small fraction of a market clearly cannot have the requisite harmful effect upon competition, the requirement of a significant degree of foreclosure serves a useful screening function.”

A key question that the U.S. v. Google trial will therefore explore is: To the extent that the browser and/or Android agreements are exclusive, is the resulting market foreclosure “substantial”? Unsurprisingly, the parties disagree, with the DOJ asserting that the answer is yes and Google asserting the opposite. The parties also disagree on the methodology that should be used in obtaining the answer.

What is the relevant market?

Examining alleged anticompetitive behavior requires identifying the relevant market. With respect to internet users (as distinct from advertisers), the DOJ argues that “general search services” is the relevant market and that offerings in that market include Google search and Bing. Notably, the DOJ specifically excludes from this category “specialized search services or other websites that are limited to specific topics, such as discounted hotels or airline fares,” writing that “Yelp can find you a pizzeria but is no help when it comes to the symptoms of strep throat.”

Google asserts that the relevant market for search is broader, arguing that “by defining the relevant market to include only general search engines, Plaintiffs distort the commercial reality that users routinely substitute other search providers for general search engines—such as Amazon when they shop, or Expedia when they travel—and thereby improperly exclude many of Google’s strongest competitors from the relevant market.” Thus, the trial will explore the competing narratives regarding the definition of the relevant market for internet search and, separately, for search advertising.

A landmark antitrust trial

In addition to the above, the court will also consider an allegation by the state and territory attorneys general (but not the United States) that a Google marketing tool called Search Ads 360 is used in anticompetitive ways in relation to advertising. But the specifics of the questions to be addressed at trial aside, U.S. v Google has enormous implications for the technology sector. It is the first major U.S. trial to examine antitrust in the context of the contemporary Big Tech landscape.

The ruling from the current district court trial will not be the last word, as the non-prevailing party will almost certainly appeal to the D.C. Circuit. And regardless of the eventual outcome, there will be calls for change. A Google victory would lead to assertions that the technology ecosystem has outpaced antitrust law. And a DOJ victory would lead to assertions that antitrust law is being applied and interpreted far too broadly.

[genuflectx]

Mentioned this on Twitter, but Discord’s AI, Clyde, uses chatGPT -3. The same version of chatGPT Replika used. The one that takes mimicry to the extreme with poor contextual memory.

For example, in Replika if you vented to the AI, the AI would mimic your negative responses and say upsetting things back to you instead of being a comfort. This was especially bad because the Replika app was advertised as a therapeutic app but the AI would respond as if it had depression if you had depression.

Clyde already exhibited this in our first chat, where it randomly started using “mate” and when asked “stop acting like a pirate” it saw the word pirate, ignored the context, and suddenly it’s next several messages were in pirate format.

Basically, Clyde is marketed as a shiny toy for Discord but it’s just outdated hot garbage they inserted to get on the AI hype train. That said, don’t be mean or rude to the bot; you can internalize hostility in yourself even if you think you’re yelling and insulting a wall. It’s not “Clyde’s” fault they used the -3 model.

[uptodigitalmarketingskill]

DIGITAL MARKETING

Digital Marketing Course Content

Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y & Netizen’s expectation & influence wrt Digital Marketing.  The Digital users in India, Digital marketing Strategy- Consumer Decision journey,

POEM Framework, Segmenting & Customizing messages, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan.  Terminology used in Digital Marketing, PPC and online marketing through social media, Social Media Marketing, SEO techniques, Keyword advertising, Google web-master and analytics overview, Affiliate Marketing, Email Marketing, Mobile marketing

Display adverting, Buying Models, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, Programmatic Digital Advertising.

Social Media Marketing

Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing, Building a Successful strategy: Goal Setting, Implementation.  Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats, Setting up Facebook Advertising Account, Facebook audience & types, Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live, Hashtags  LinkedIn Marketing: Importance of LinkedIn presence, LinkedIn Strategy, Content Strategy, LinkedIn analysis, Targeting, Ad Campaign  Twitter Marketing:- Basics, Building a content strategy, Twitter usage, Twitter Ads, Twitter ad campaigns, Twitter Analytics, Twitter Tools and tips for mangers. Instagram & Snapchat basics.

Search Engine Optimization

Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works, What is Googlebot (Google Crawler), Types Of SEO technique, Keywords, Keyword Planner tools  On page Optimization, Technical Elements, HTML tags, Schema.org, RSS Feeds, Microsites, Yoast SEO Plug-in  Off page Optimization- About Off page optimization, Authority & hubs, Backlink, Blog Posts, Press Release, Forums, Unnatural links.  Social media Reach- Video Creation & Submission, Maintenance- SEO tactics, Google search Engine, Other Suggested tools

Advertising Tools & Its Optimization

Advertising & its importance, Digital Advertising, Different Digital Advertisement, Performance of Digital Advertising:- Process & players, Display Advertising Media, Digital metrics  Buying Models- CPC, CPM, CPL, CPA, fixed Cost/Sponsorship, Targeting:- Contextual targeting, remarking, Demographics , Geographic & Language Targeting.  Display adverting, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, ROI measurement techniques, AdWords & Adsense.  YouTube Advertising:- YouTube Channels, YouTube Ads, Type of Videos, Buying Models, Targeting & optimization, Designing & monitoring Video Campaigns, Display campaigns

Website Hosting Using Word Press

Website Planning & Development- Website, Types of Websites, Phases of website development, Keywords: Selection process  Domain & Web Hosting:- Domain, Types of Domain, Where to Buy Domain, Webhosting, How to buy Webhosting  Building Website using Word press-What is Word press, CMS, Post and Page  Word press Plug-ins- Different Plug-ins, social media Plug-ins, page builder plug-ins: the elementor, how to insert a section, how to insert logo, Google Micro sites

[arunalejandro]

Modelo / Corona Case Study

On its journey to overtaking Heineken as the US' top imported beer, Modelo has encountered a number of headwinds. Rumors, such as contamination and heavy caloric value, have plagued growth. The public, competition, and Corona's own motto ("Fun, Sun, Beach") have pigeonholed the beer into an overly-specific use case. And Modelo's choice to sell beer primarily on-premise has further siloed the beer's occasion of consumption.

In short, Modelo's brand suffers from both negative health associations and overly-specific contextual associations. Combined, these forces create enough friction to discourage consumers from reaching for Corona except under the "right" circumstances.

Modelo has some effective tools available to them as they navigate rough waters:

Addressing rumors head-on is typically ineffective, and can backfire by calling further attention to the rumors. Instead, Modelo should ignore the rumors altogether and instead build new associations that run counter to the rumors. For example, communications with the public (i.e. marketing) can contain scenes presenting healthy activities. The first idea that comes to mind is an advertisement of athletes playing volleyball on the beach, and celebrating a win by drinking Corona.

Modelo has built a strong brand around "Fun, Sun, and Beach." These associations -- while constraining -- are also a key to their success, and dropping this association altogether will alienate their core base. Instead, they can distill this motto into an essence which can resonate with a broader population: Enjoyment and Leisure rather than Sun and Vacation. This serves to abstract out, rather than run from, their current brand.

[aizdigitalconnect]

How will Digital Marketing Change in the Future?

Digital marketing is expected to undergo significant changes in the future, driven by advancements in technology, shifting consumer behaviors, and regulatory developments. Here are some key ways in which digital marketing is likely to change in the coming years:

Increased Emphasis on AI and Machine Learning: Artificial intelligence (AI) and machine learning algorithms will play a more prominent role in digital marketing strategies. Marketers will leverage AI-powered tools for data analysis, personalization, predictive analytics, and automation of routine tasks, leading to more efficient campaigns and better targeting of audiences.

Rise of Voice Search Optimization: With the growing popularity of voice-activated devices like smart speakers and virtual assistants, optimizing content for voice search will become crucial. Marketers will need to focus on conversational keywords, long-tail phrases, and providing concise yet informative answers to voice queries to improve visibility in voice search results.

Evolution of Content Formats: The demand for interactive and immersive content experiences will drive the evolution of content formats. Video content, live streaming, augmented reality (AR), and virtual reality (VR) experiences will become more prevalent as marketers seek to engage audiences in innovative ways and create memorable brand interactions.

Data Privacy and Compliance: Stricter data privacy regulations and consumer concerns about data security will shape digital marketing practices. Marketers will need to prioritize transparent data collection and usage practices, adhere to regulatory requirements such as GDPR and CCPA, and build trust with consumers by demonstrating a commitment to data privacy and security.

Integration of Social Commerce: Social media platforms will continue to evolve into powerful e-commerce channels. Marketers will integrate social commerce features such as shoppable posts, in-app checkout options, and social shopping experiences to drive sales directly from social media platforms and enhance the overall customer journey.

Innovations in Digital Advertising: Digital advertising will undergo innovations in targeting capabilities, ad formats, and measurement metrics. Contextual advertising, native advertising, programmatic advertising, and influencer marketing will remain key strategies, with a focus on delivering relevant, non-intrusive ad experiences that resonate with target audiences.

Personalization at Scale: Advanced personalization techniques powered by data analytics and AI will enable marketers to deliver highly tailored and relevant content experiences at scale. Personalized recommendations, dynamic content customization, and adaptive messaging based on individual preferences and behaviors will drive engagement and conversion rates.

Mobile-First and Mobile-Optimized Strategies: The continued proliferation of mobile devices will necessitate a mobile-first approach to digital marketing. Marketers will prioritize mobile-optimized websites, responsive design, mobile apps, and location-based targeting to reach and engage mobile-centric audiences effectively.

Sustainability and Social Responsibility: Brands will increasingly integrate sustainability and social responsibility initiatives into their digital marketing strategies. Purpose-driven marketing campaigns, eco-friendly product messaging, and support for social causes will resonate with socially conscious consumers and enhance brand reputation.

Data-driven Decision Making: The use of data analytics, attribution modeling, and marketing automation tools will enable marketers to make data-driven decisions and optimize campaign performance in real time. Continuous monitoring, testing, and refinement of marketing strategies based on actionable insights will be essential for driving success in the evolving digital landscape.

Overall, the future of digital marketing will be characterized by innovation, agility, and a customer-centric approach. By embracing emerging technologies, prioritizing data ethics and privacy, and staying attuned to evolving consumer trends, businesses can navigate the changing digital marketing landscape effectively and achieve their marketing objectives in the years ahead.

[leads-view]

Case Studies: Successful Follow-Up Strategies and Their Impact on Sales Conversion

Follow-up strategies are an integral part of the sales process. However, time and time again, businesses fail to realize the full potential of well-structured, effective follow-ups. In this blog, we will explore some case studies illustrating successful follow-up strategies and how they have positively impacted sales conversion.

Understanding the Power of Follow-Ups

Businesses that consistently and effectively manage follow-ups certainly have an edge over their competitors, as such strategies help maintain communication, build relationships, and eventually boost sales conversions. According to InsideSales.com, 50% of sales happen after the 5th follow-up, yet many businesses give up after one or two attempts. This fact alone amplifies the significance of crafting meticulous follow-up strategies.

Case Study 1: Google

One of the best examples of a potent follow-up strategy can be seen from Google's customer service model. Google, despite its immense size, manages to approach every customer query with valued attention, timeliness, and appropriate follow-ups.

This is particularly noticeable with their ad management platform, Google Ads. Google employs a dedicated team that reaches out to customers regarding their advertising experience, offering assistance even before customers realize they need it. They follow up with emails, phone calls, and assistive resources, before and after ad campaign launches, ensuring customers are guided through the entire process and beyond.

This preemptive approach results in a significant increase in customer satisfaction and retention, impacting product usage and, eventually, sales conversions.

Case Study 2: Zappos

Zappos, an online shoe and clothing retailer, is well-known for its exceptional customer service. The follow-up strategy is particularly interesting due to Zappos' "Personal Emotional Connection" tactic.

As part of this tactic, each customer query is not just answered and then closed, but it also includes a personalized follow-up message aimed at creating emotional engagement. This follow-up often includes empathetic and supportive messages, along with additional help or suggestions tailored personally for the customer. Zappos' personalized follow-up strategy has led to an incredibly loyal customer base, repeat purchases, and higher sales conversion rates.

Case Study 3: HubSpot

HubSpot, the widely recognized inbound marketing, sales, and service software, employs a multi-channel follow-up strategy focused on nurturing leads and customers through every stage of the sales funnel. They utilize an optimal mix of email, phone calls, educational resources, and even social media interactions for their follow-ups.

HubSpot's approach ensures contextually relevant and timely engagement. Customers on HubSpot often receive follow-up emails that direct to a helpful blog, an insightful webinar, or an actionable ebook, contributing to continually educating and nurturing them. This constant flow of valuable follow-ups helps HubSpot maintain high engagement levels, leading to increased sales conversions.

Conclusion of Follow-Up Strategies

Effectively weaving follow-up strategies into your sales process can significantly improve communication, nurture relationships, and enhance customer loyalty, all attributing to an increased sales conversion rate.

The key takeaway here is to approach your follow-ups methodically, personalize your communication, and consistently deliver value to your customers and prospects. It's not about being pushy; it's about being there as a supportive guide. Great follow-ups are the foundations of great customer relationships, and these relationships are what drive sales and business growth.

[seedtag1]

Seedtag offers a suite of Contextual Advertising solutions based in Machine Learning and Artificial Intelligences to global brands.

[generative-ai-kroop]

Unleashing Gen AI: A Revolution in the Audio-Visual Landscape

Artificial Intelligence (AI) has consistently pushed the boundaries of what is possible in various industries, but now, we stand at the brink of a transformative leap: Generative AI, or Gen AI. Gen AI promises to reshape the audio-visual space in profound ways, and its impact extends to a plethora of industries. In this blog, we will delve into the essence of Gen AI and explore how it can bring about a sea change in numerous sectors.

Decoding Generative AI (Gen AI)

Generative AI is the frontier of AI where machines are capable of creating content that is remarkably human-like. Harnessing neural networks, particularly Recurrent Neural Networks (RNNs) and Generative Adversarial Networks (GANs), Gen AI can generate content that is not just contextually accurate but also creatively ingenious.

The Mechanics of Gen AI

Gen AI operates by dissecting and imitating patterns, styles, and structures from colossal datasets. These learned insights then fuel the creation of content, whether it be music, videos, images, or even deepfake simulations. The realm of audio-visual content is undergoing a monumental transformation courtesy of Gen AI.

Revolutionizing the Audio-Visual Realm

The influence of Generative AI in the audio-visual sphere is profound, impacting several dimensions of content creation and consumption:

1. Musical Masterpieces:

Gen AI algorithms have unlocked the potential to compose music that rivals the creations of human composers. They can effortlessly dabble in diverse musical genres, offering a treasure trove of opportunities for musicians, film score composers, and the gaming industry. Automated music composition opens the doors to boundless creative possibilities.

2. Cinematic Magic:

In the world of film production, Gen AI can conjure up realistic animations, special effects, and entirely synthetic characters. It simplifies video editing, making it more efficient and cost-effective. Content creators, filmmakers, and advertisers are poised to benefit significantly from these capabilities.

3. Artistic Expression:

Gen AI is the artist's secret tool, generating lifelike images and artworks. It can transform rudimentary sketches into professional-grade illustrations and graphics. Industries like fashion, advertising, and graphic design are harnessing this power to streamline their creative processes.

4. Immersive Reality:

Gen AI plays a pivotal role in crafting immersive experiences in virtual and augmented reality. It crafts realistic 3D models, environments, and textures, elevating the quality of VR and AR applications. This technological marvel has applications in gaming, architecture, education, and beyond.

Industries Set to Reap the Rewards

The versatile applications of Generative AI are a boon to numerous sectors:

1. Entertainment Industry:

Entertainment stands as a vanguard in adopting Gen AI. Film production, music composition, video game development, and theme park attractions are embracing Gen AI to elevate their offerings.

2. Marketing and Advertising:

Gen AI streamlines content creation for marketing campaigns. It generates ad copies, designs visual materials, and crafts personalized content, thereby saving time and delivering more engaging and relevant messages.

3. Healthcare and Medical Imaging:

In the realm of healthcare, Gen AI enhances medical imaging, aids in early disease detection, and generates 3D models for surgical planning and training.

4. Education:

Gen AI facilitates the creation of interactive learning materials, custom tutoring content, and immersive language learning experiences with its natural-sounding speech synthesis.

5. Design and Architecture:

Architects and designers benefit from Gen AI by generating detailed blueprints, 3D models, and interior design concepts based on precise user specifications.

The Future of Gen AI

The journey of Generative AI is far from over, and the future holds promise for even more groundbreaking innovations. However, it is imperative to navigate the ethical and societal implications thoughtfully. Concerns related to misuse, privacy, and authenticity should be addressed, and the responsible development and application of Gen AI must be prioritized.

In conclusion, Generative AI is on the cusp of redefining the audio-visual space, promising an abundance of creative and pragmatic solutions across diverse industries. Embracing and responsibly harnessing the power of Gen AI is the key to ushering these industries into a new era of ingenuity and innovation.

[artiblog22]

PPC Strategies to Generate High-Quality Leads in 2023

 Lead Generation Strategies for 2023

When it comes to lead-generating tactics, the year 2023 marks a fresh beginning. Businesses are becoming a lot more tech-savvy and aware of how important digital marketing is to growing their clientele and connecting with prospects. Companies now have access to a wide spectrum of potential clients that they may sell to thanks to the rise of social media, the internet, and mobile technologies, but using the correct lead generation tactics is now crucial to success. Pay Per Click (PPC) campaigns, a form of advertising where a business pays a fee each time a user clicks on an advertisement, are among the most successful tactics. This kind of marketing produces leads that are of excellent quality. By making the adverts more appropriate,

PPC Strategies for Lead Generation

It’s crucial to have a thorough plan that will bring quality leads to your website when using PPC for lead creation. The following are some crucial tactics to think about for your PPC campaigns: marketing with a specific audience. This entails developing targeted campaigns for particular lead kinds and luring those prospective clients with relevant keywords and content. To reach the proper customers, you can utilize contextual targeting, user-intent targeting, demographic targeting, and geography targeting.

Ads should be improved. Your advertising should be relevant to what potential customers are seeking while also being optimized to attract clicks. Include calls to action that will encourage users to click through by using clear, concise language.

Offer carefully. The keywords that are most likely to produce high-quality leads are the ones you should bid on. This entails learning which keywords your target market uses and placing bids on those terms. Study the outcomes. PPC campaigns can be quite successful, but you must monitor and evaluate the outcomes. Regularly produce reports to monitor your progress and make corrections as necessary. Try and adjust. To find out what resonates with your target audience the most, don’t be scared to test various adverts and content formats. In time, this will enable you to develop campaigns that are more successful.

PPC Lead Generation Tactics

You can employ a range of strategies in addition to a general approach to creating leads through PPC advertising. Here are some strategies to think about: touchdown pages. When a potential customer clicks on your ad, they will initially be redirected to the landing page. Make sure the landing page contains calls to action, clear forms for customers to fill out, and is clean and succinct. Making it as simple as possible for prospective customers to become leads is the aim. Specific keywords. Carefully chosen keywords should target potential customers who are most likely to convert. Reduce the number of keywords you use in your campaigns to make them more effective, and use analytics tools to track your results. 

Retargeting. Retargeting campaigns are a terrific approach to interact with website visitors who are potential consumers. Retargeting efforts can be put up to stay in touch with these clients and persuade them to convert. Good content. The key to generating interest in your PPC advertisements is content. You may engage potential consumers by producing high-quality material, and you can advertise your content on social media platforms to attract a wider audience. Extended ads. Potential customers can benefit from the added value that ad extensions can offer by seeing additional content, such as reviews, and exclusive deals.

By using these methods in 2023, you can use PPC advertising to produce high-quality leads. You may develop a successful PPC plan that will assist you in reaching your target audience and turning them into leads by using the appropriate tools and methods.

www.oriondigital.in

[denimbex1986]

'The Barbenheimer craze is showing no signs of subsiding any time soon. While expectations that Barbie and Oppenheimer would dazzle critics and audiences alike were high, it's safe to assume that even the most attuned industry insiders couldn't have predicted how enthusiastically the world would embrace such a unique double feature. Giving movie theaters a much-needed boost, and proving that a cross-promotion marketing strategy rather than a bitter rivalry can do wonders for competing blockbusters, the movie event of the year has only just begun and will no doubt sustain its place in the cultural zeitgeist as awards season approaches.

For all its stunning success, however, the high-profile nature of Barbenheimer has raised thought-provoking questions and inspired debate regarding the relationship between media hype and historical reverence. At a time when mainstream marketing machines are increasingly dominant and influential over public perception and discourse, the line between entertainment and exploitation seems to be getting ever-thinner. And given Oppenheimer's contextual nature, particularly the world-changing events at the center of its titular protagonist's story, the sensational glitz and glam surrounding the cinematic phenomenon have struck some as unintentionally undermining the tragedies that occurred in Japan in August 1945.

Warner Bros. Has Come Under Fire for Some of its Barbenheimer Marketing

Though the idea of films cross-promoting one another isn't unheard of, the notion of films as tonally and thematically divergent as Barbie and Oppenheimer debuting together has led to a once-in-a-generation set of marketing campaigns operating simultaneously. The word "Barbenheimer" first began appearing online in April 2022. However, it was hardly intended to kick off a media firestorm but rather was meant to playfully acknowledge the upcoming double feature. Matt Neglia, editor of Next Best Picture and the man first credited with using the term, told NBC News, "It's cool statistically that I might show up as the first, but I never meant to start a hashtag or anything like that." It didn't take long for Barbenheimer to make an impression, going viral across social media platforms and rousing the interest of people around the globe. And once the pop culture event seemed to gain the momentum of a runaway train, sensible and carefully considered marketing strategies ultimately gave way to some more egregious forms of advertisement.

Shortly after the films hit theaters and became box office sensations, several tweets put out by Warner Bros. to promote Barbie were met with backlash by the studio's Japanese affiliate. One tweet in particular features Oppenheimer (Cillian Murphy) holding Barbie (Margot Robbie) atop his shoulder as an atomic mushroom cloud rages in the background. This prompted #NoBarbenheimer to trend in Japan, and the nation's Warner Bros. branch issued the following statement: "We consider it extremely regrettable that the official account of the American headquarters for the movie ‘Barbie’ reacted to the social media postings of ‘Barbenheimer’ fans. … We take this situation very seriously. We are asking the U.S. headquarters to take appropriate action. We apologize to those who were offended by this series of inconsiderate reactions."

While Barbenheimer as a pop culture phenomenon is undoubtedly unique and worthy of attention, such forms of advertisement are indeed tone-deaf gestures and a distasteful way of capitalizing on a major moment in entertainment history. According to Variety, Warner Bros. responded to the backlash with, "Warner Brothers regrets its recent insensitive social media engagement. The studio offers a sincere apology." Considering that Barbie and Oppenheimer are so stark in contrast, perhaps it was inevitable that a combination of wildly differing sensibilities would eventually miss the forest for the trees, losing sight of the bigger picture that a film like the latter is tapping into both historically and contemporarily.

'Oppenheimer's Exclusion of the Atomic Bombings Has Drawn Criticism

When Oppenheimer was announced as Christopher Nolan's next project, speculation abounded over whether the film would depict the destruction of Hiroshima and Nagasaki. After all, one may argue a film about the creation of the atomic bomb that doesn't show its devastating power would be akin to Titanic not showing the ship's sinking. But with Nolan opting for an intensely personal prism through which to experience the film's narrative, Oppenheimer leaves such a horrifying spectacle to viewers' imaginations. While the three-hour epic has received widespread acclaim for its performances, screenplay, visuals, and overall ambition, some moviegoers have questioned whether its omission of the bombings is an error on Nolan's part.

People who've voiced opposition to showing the bombings maintain that Oppenheimer's subjective point-of-view takes precedent in telling his story. According to NBC News, Nolan said that "to depart from Oppenheimer’s experience would betray the terms of the storytelling. He learned about the bombings of Hiroshima and Nagasaki on the radio — the same as the rest of the world. Everything is his experience, or my interpretation of his experience. Because as I keep reminding everyone, it’s not a documentary. It is an interpretation. That’s my job." On the other hand, critics of Nolan's decision have cited it as an example of dismissal, and even erasure, of the harrowing experiences of those impacted by the bombings. Brandon Shimoda, a Japanese-Amercian writer who oversees the Hiroshima Library, told NBC News, "Even within the realm of entertainment it's still demoralizing and making, once again, unreal the experience of Asian people. The experience and perspective of Hibakusha (survivors) needs to be centered in whatever way possible."

The decision to feature the bombings or not presents a damned-if-you-do and damned-if-you-don't conundrum from a storytelling perspective, and compelling arguments can be made for either side of the debate. While including those horrific events in Oppenheimer would have given representation and a voice to those who were killed, injured, or otherwise suffered long-term impact over generations, such inclusion could have also been perceived as gratuitous, exploitative, and an unintentional way of re-traumatizing survivors. If he'd decided to recreate the destruction of Hiroshima and Nagaski, Nolan would likely have been equally criticized, perhaps even more so, by viewers deeming such a cinematic recreation distasteful and bordering on sensational. In tackling one of the most fraught and divisive moments in global history, Oppenheimer's exclusion of the Japanese bombings was undoubtedly carefully considered on Nolan's part but wasn't intended to minimize or downplay the tremendous suffering and trauma that persists to this day.

The Barbenheimer Phenomenon Shouldn't Distract From History

As expressed in Oppenheimer's tagline, the world forever changed in August 1945. A critical turning point in the history of civilization, the unleashing of such cataclysmic power via weapons of mass destruction can never be undone, and for better or worse, humanity has to reckon with the actions taken by a handful of powerful and determined people. Though the bombing of Japan ended World War II, and such weapons miraculously haven't been used in warfare since, what happened in Hiroshima and Nagasaki is one of the ultimate cautionary tales, deserving of attention and thoughtful consideration for those who were and remain impacted. With more than 200,000 people estimated to have been killed by the end of 1945, many more succumbing to injuries and radiation sickness, and an entire generation (Hibakusha) traumatized, the horrific scale of what happened can't be stressed enough.

As all the hype and sensation surrounding Barbenheimer continues to enamor people around the world, audiences should resist the tendency to overlook or memory-hole the core tragedy at the center of Christopher Nolan's film. Instead, moviegoers should embrace Oppenheimer not just as a crowning cinematic achievement, but also as a jumping-off point to more deeply consider what led to the tragedy, how it affected generations of the Japanese population, and what kinds of troubling consequences have risen as a result. Oppenheimer certainly poses difficult and disturbing questions without supplying any easy explanations, and that's exactly why viewers would do well to keep it in perspective.'

[jexcore]

3 Important Features to Understand for YouTube Advertising

Did you have any idea that YouTube is the second-biggest search engine on the planet? With north of two billion clients, YouTube offers a lot of chances to interface with imminent clients. Our social media agency in Ahmedabad, India is here to walk you through what your brand has to be familiar with YouTube marketing.

Advanced targeting and dynamic setups

Video advertising in light of consumer interest and aim has essentially more effective than text or picture promoting. To make audience association simpler to accomplish, dynamic setups driven by contextual focusing on are currently accessible on YouTube. This means videos are separated relying on their content, and AI frameworks are really improving at recognizing what’s going on with every video, and how to convey it to the perfect individuals brilliantly. The framework works by breaking down significant parts of the video picture, sound, voice, and text, and utilizing these factors to further develop the promotion position or ad placement. All the more unequivocally, it implies that less money is currently expected to target the suitable crowd bunches for your brand, who are thus bound to be mindful and respond to your ads.

Driving productive reach

Google’s advantageous “Find my Audience” YouTube feature can assist you with recognizing new, valuable viewers for your company, allowing you to help the effect of your video procedure. Moreover, Advertisers have the choice of joining the Display network for extended exposure through Video partners. Your crowd will be extended assuming your advertisement is seen on a few outsider sites, applications, and devices, however, the disadvantage is that you will have less command over the nature of your leads, which can prompt more video sees that don’t interface with likely clients.

It actually takes the ability to stand out for new clients, yet YouTube Video for Reach Ads truly helps to make this interaction more straightforward. To begin, simply upload video promotion types and begin a new “Brand awareness and Reach” campaign. From that point, let Google consequently streamline your promoting for your particular targeted audience, at the most reasonable cost for you.

YouTube’s Advertising solution Center

To help advertisers as they explore the post-Coronavirus environment, YouTube is presenting another help called the Advertisement Solution Center. Sharing these encounters plans to give more substantial information on YouTube’s products and the way that they may be utilized all the more realistic to accomplish your brand awareness objectives.

Especially starting from the beginning of the pandemic, YouTube has begun to act increasingly more like customary television. Organizations that make the most of their capacities will actually want to distribute top-quality, television advertisements, with a preferable focus over customary television, all without going over the spending budget.

To make convincing YouTube advertising, you’ll require a reasonable advertisement technique. At the point when appropriately utilized, this drive will assist you with acquiring more leads and transformations for your business. Our video creation office in Ahmedabad, India has a skilled group that can assist help your marking with content that catches your brand image. Reach us today to find out more.