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catherinewarnes · 7 years ago

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Contract and employment legislation

Research the different types of contract types within the film industry with examples of:

· Hours/ work pattern

· Benefits

· Pros/Cons

Here is a list of the contract types

Contract Types

1. Full Time

2. Part Time

3. Permanent

4. Shift Work

5. Freelance

6. Voluntary

7. Temporary

Explain Employment legislation within the production company, why is it important to understand each legal aspects of your contract?

· Terms and conditions

· Health and safety

· A set minimum wage as well as equal pay between males and females in the industry.

· Equal opportunities

· Employer’s liability

· Intellectual property

· Copyright

· Trademarks

There are many different contract types used within the business industry. These contracts are all legal documents used in any area of business and work. Contracts are used to establish a set amount of work time and payment for the work being produced. There are 7 main types of contracts and I will be researching and talking about the hours each contract usually limits to, benefits each contract can bring and the pros and cons for each; comparing these contracts throughout.

The first contract I will be researching is a full time contract. A full time contract is when an individual is working in a business as part of their life style. There’s no other commitments such as education or other jobs. The job is their main source of income at that moment. The hours for a full time contract is usually around 35 hours per week. This is paid in monthly instalments usually. Not only does this means a lot of money being made leading to a steady income but it also provides many with health benefits, paid sick or holiday leave and retirement options. On a full term contract, employees must be paid at least minimum wage and have a safe and kind workplace. Minimum wage is the minimum amount of money an employee can receive for the hours worked. For example, 18-20 year olds are entitled to £5.60 an hour. It is considered illegal if the pay is under the NMW. This goes for both men and women. There is equal pay with the national minimum ae. If a woman or man is paid more or less its discrimination in the work place. This is a very important aspect of a contract as this term hasn’t been the best in the past. Full time contracts, however, means it can be difficult to handle anything else such as family time or a flexible shift pattern. This can also lead to work related stress as employees have less time away from their job.

Similarly, part time contracts are very close to full time contracts. Part time contracts cover legally around or below 35 hours a week. These hours are either the same work pattern each week or at least averaging the same hours each week. Once again salaries are paid in monthly instalments. The benefits to part time are the same as full time with being paid minimum wage, sick and holiday pay for a certain amount of hours, and a safe environment to work in. This once again applies to both men and women and each contract type mostly. There should be equal opportunities throughout the contracts and for everyone. Part time means they do get more time away from the job meaning more time with family or extra education/work. Part time work also allows you to learn more on the job ready to update skills for future employment and/or figure out if you enjoy this type of job or not. It does mean that employees will be paid less due to less hours. Therefore, leading to more money being used on transport, necessities and work clothing. Most don’t earn enough each week to cover expenses. Some also don’t get health benefits like full time contractors do.

Both of these contract types can have two different ways of handling time, money and employees. One being a fixed term and one being an open-ended contract. Fixed term is when the job lasts for a certain length of time, and ends only once the specific task or event is completed. These contracts are usually set up in advance for the employee. Open ended contracts means there’s a start date but no end date to the contract. Full time open ended contracts are often called permanent contracts.

Permanent contracts are the most common types of employment in the workplace. It’s a contract whereby the company employs you until you no longer wish to work there or are asked to leave. The hours on a permanent contract are minimum 36 hours a week. Salaries are paid each month like the last two. The benefits to permanent is close to full time employment with subsidised healthcare, paid vacations and sick time, retirement plans. Permanent contracts are not often flexible and will take up most of the individuals’ time. Like full time they will have less hours to focus on home and out of work life. However, employers are obliged to add flexibility to hours, maternity pay rules and details in change of hours or location.

The next type of contract is shift work. Shift work is a type of work pattern that is designed to make use of all 24 hours in a day, all 7 days a week. Typically meaning the shifts/work pattern can include long night shifts or rotate shifts with other employees too. The schedule is often subject to change depending on the nature of the job but mostly employees can work either day or night shifts going against the usual 9am-5pm times. Shift work can come in either 8 hour shifts to 12 hour shifts. Each being designated frequent breaks and days off in the week. Though there are benefits to this type of contract the negatives have a clear opinion in the media. Many health effects are spoken about; both physical and mental. It can link to sleep disorders, health problems and illness development, and even worsen chronic diseases. However many countries are doing things to prevent this and put in bands for workloads. Shift work can lead to some great skill sets with time management, using more attention and energy to focus, and even allowing an incredibly flexible work pattern for those who wish to work in the night and be with others in the day.

Freelance contracts are contracts from an individual who works for themselves (self-employed). This means they look after their own tax and National insurance and are responsible for their own work load, payment and shift times. They are often in control of their own intellectual property. Meaning they have ownership of anything they create unless the contract with the client says otherwise. Intellectual property covers names, inventions, designs, and things written or produced. They can be in forms of copyright, patents, trademarks and designs. Copyright is a form of ownership created by the law of a country to give exclusive rights to a person for a design, name, logo etc. Copyright is usually only for a limited time. The other is trademark which is very similar but more aimed at products and services. It gives ownership and identifies products or services of a particular source from a company. Intellectual property will also be used in other workplaces and employers not just freelance workers. It can have more than one owner, belong to a business and be sold onto others. To those who wish to hire freelancers it means they have less legal documents and requirements to worry about but it can also mean it costs more to use them as it’s a more personal service and you are still responsible should things go wrong. For the freelancer, working from themselves or with an independent company means they are able to make their own amount of time and money. The hours and shift patterns are very flexible. There’s no tie or limit to anything and nothing holding them down on contracts, legal terms or sometimes even tax if money is paid cash in hand. However, they aren’t often entitled to the same rights as other contract workers. Things such as health and safety, health benefits and sick pay are often not part of the job.

Voluntary work means you don’t have a contract of employment so you won’t have the same rights as other workers. This type of work is usually done off your own back. You will put yourself forward for a job and only once you are hired will you be provided with a volunteer agreement listing things such as level of supervision you will receive, the training that is provided, health and safety, expenses the company covers and then of course payment if the job entitles this which usually for volunteers it doesn’t. Health and safety will be considered in every legal contract given. It’s needed in these contracts to cover any costs or rules for injuries and/or health problems caused by the workplace. The employees’ safety is a main objective in many workplaces as well as maintaining a secure and healthy environment. Not only for the best work to be produced but to also keep everyone happy and well. The employer will then hopefully have employers’ liability. This is an insurance that protects employers against compensation claims from an injured employee. After you have the job you usually don’t get the same rights as mentioned before and it’s similar to freelance employees. Health benefits, minimum wage and pension schemes often don’t happen for volunteers. However, volunteering is perfect for growing new skills and talents for upcoming or new jobs. Skills such as communication, challenging yourself and people skills will be massively developed in volunteer work. It also looks good on CV’s and forms as you’ve helped out others. These types of jobs do have flexible times but more often than not won’t be set shifts of work and natural amounts of hours.

And the final contract type is temporary. Temporary contracts are when clients require someone to work with them on a flexible basis. This usually means the employee will be on cover work. Whether that be for increases in workload, illness cover or even maternity leave. Temporary work means once you are no longer needed you will be let go and paid for the time you were there. The hourly rate will be the same as those who you are covering for or working with. The shift patterns again will be the same shift times as the person you are helping out. That can be both night and day shift. The hourly or daily rate agreed on will cover you for the time you work there and you will receive 28 days per year of holiday time. Another positive is that after 12 weeks in the work place you can receive the same basic terms and conditions of comparable work in that workplace. The terms and conditions in the workplace vary depending on what and where the work is. Overall the terms and conditions are the basic rules in the job. If the terms given on the contract are ever breached the contract owner is allowed to terminate the contract. So terms and conditions are general rules to follow. The negatives to this though is not having a secure workplace. You can be let go at any moment and it can be a while till the next job. This is difficult for a steady income and steady health without stress or worry.

Although these contracts are all very different they all mostly entitle the same benefits and consequences. It covers legal documentation for both employee and employer and sets a defined set of rules and regulations to follow. It’s a great way of keeping the company and employee in line and up to date without breaking laws or threatening anyone. So whether it be working for yourself or others, or working during the day or night each contract will allow a set amount of work, payment and benefit.

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catherinewarnes · 7 years ago

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Self Development work:

Write 500 words (or more) on how you are going to use this project for your own self development. Due on Monday 12/03 at 4.30 on Moodle.

What is your contribution to the project? (job role) My contribution to this project is working as a director along with the others in the group joining this role. Along with being one of the camera operators, and the storyboard artist. This way I will contribute to the main production of the piece. I will also be able to work with the camera to capture the shots for the visuals needed in the film. And finally, I will help plan in pre-production with the storyboard. Incorporating ideas from everyone’s plans and visualising where, when and how shots will be filmed.

- What skills will you acquire/develop? Briefs give people an opportunity to try something very different than just working for yourself. It’s a chance to develop and learn so many new skills and maintain a healthy relationship with more people than just your group. Communication is one of the main aspects of briefs with clients. You cannot work on a production for a client without speaking to them and so people needing to improve this skill will benefit greatly from a client brief. This is a skill I will develop more throughout the work as I will be catering the emails and meetings to the client. Not only does it improve communication and people skills but it also allows students like us to see how the real world would work. For example, me and my group have learnt to be tough and have many backup plans when things don’t work out. Our client didn’t like our first idea sent to her via an email. She asked us to re-visit the brief and decide again on an idea and so we did and sent her the recent script. Which she still wasn’t entirely happy with but it gave us somewhere to start. For us that developed a skill in us that would help us not to get disheartened when the client wasn’t happy. We are so used to our ideas being used right from the start with no question; so when we were turned down it affected us as a group for sure. But it also made us more confident and work together better to create a better storyline. We spoke more as a group and decided on things together in order to use everything we possibly knew and re-create something. So in terms of self-development I believe it helps people gather courage to communicate with new people, develop a tougher skin, and not be afraid of what the group thinks of your idea. Every idea is worthy at this point when we all need to use each other to move forward for the clients brief.With this self-development it also brought new skills such as negotiation and challenging the clients wants. We would occasionally challenge what the clients ideas were; responding to her thoughts with questions, to see if maybe we could gather up different types of information for the final piece. But we also had to negotiate confidently enough to let the client know we had a strong idea. Things such as budgets and script writing were spoken about. Asking about whether we would get any type of funding for this. And negotiating script writing to gather both our ideas but include her wants in the script too. The brief mentioned that the client would write us a script that we could follow but that has seized to happen. The client isn’t fully aware of what they want and so we wrote an idea out for them. We are currently negotiating ideas on that with her as she mentioned that they have a text helpline so we added that to the script and now they are saying that they don’t have a helpline. We as a group, are just trying to find a healthy middle to work around.

- How do these skills apply to your chosen career? These skills apply to my chosen career in terms of the communication and negotiating. I will need these skills in my career to speak confidently to my other co-workers but also to my clients. I need the negotiation skills for when I can’t produce a piece of work that the client asks for. I need to speak to them about other ways or means of making this project. Or I can use it in negotiating budgets, payments and other information for the production processes.

- What do you anticipate being the biggest challenge in this project? I think the biggest challenge for us in this project so far is having our ideas and plans turned down. However, in the overall scheme of the brief work I do think the biggest challenge will be producing and filming the story. We have an idea and once we have the clips we will be able to edit so I honestly believe that the filming and planning from the script will be the hardest challenge. This is because we don’t want to film anything too obvious and we also don’t want to film things that aren’t appropriate, things that won’t be liked by the client and things that are triggering or too dark/real to feature. It’s a difficult theme to base a serious piece of work around without hurting anyone who’s gone through something similar. It’ll be hard to capture the emotions and the process of the bereavement service without becoming too real sometimes. This is why I think this is the biggest challenge as we are all being cautious of what’s happening and being filmed; and therefore, who’s watching it.

- How will you meet the first deadline 28/03? e.g planning docs/meetings/email correspondence. We will meet the first deadline with lots of planning and working around scheduales and times. Each one of us in the group can do different times so we are working around this and trying to be flexible with others free time, the weather and the times of the day for filming. So first we will plan our full script in lesson. Monday will be our finalising lesson for this script. During this time phoebe is planning risk assessment and I will be making the storyboard. The rest of Pre production has already been planned. After the script is finished we have planned filming on Tuesday for the whole day and Thursday afternoon. These filming sessions will give us at least the bulk of the footage and anything we don’t have or need we will film during editing time. Once we’ve finished filming the editing will take place on the week after. During this editing time we will be piecing together clips of match the script, finding appropriate music, filming extra scenes and making the narration. Throughout all this we will be emailing our client and keeping them up to date with our work. This will all lead up to the first deadline on the 28th.

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catherinewarnes · 7 years ago

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HBBS Bereavement service: Meeting two

We discussed the two separate ideas of the stories we have so far.

By the sounds of it they were more open and interested in the story idea surrounding the personal statement and emotions of an individual going through bereavement.

We would speak about the service and what they provide. Showing it in a realistic and usual way.

The visuals and music is key for this and after showing some of the clips we’ve already recorded they understood the aesthetic more for the film.

I think we are planning to start it as a story of an individual who’s just gone through a family death. It will show the emotions they experience and the struggles it can make on other areas of their life such as family fall outs, grades moving down, harming of themselves etc...

It would move into the individual maybe texting the hotline and figuring out some things. And would eventually end up with a phone call and how it works. It would end along the lines of meeting the counsellor a couple times and finally sitting down for a meeting.

Things to note:

No mention of HBBS- Re-branding.

Can use their own building for a shot.

Be wary of what the phone call entails.

Can use clips already captured.

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catherinewarnes · 7 years ago

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Opportunities in brief work:

Q3: How would you identify opportunities for self-development through working on a brief include examples (500 words)

Working to a brief with a clients’ requirements is a challenging thing to do. You are expected to continue creating a piece of work that meets your own standards and ideas but also make sure the client is happy throughout and not letting them down when the final piece is released. Briefs give people an opportunity to try something very different than just working for yourself. It’s a chance to develop and learn so many new skills and maintain a healthy relationship with more people than just your group. It’s with people in the outside world, needing legitimate content for their business. It’s a lot of pressure to get it perfect and that’s a massive skill to undergo. Communication is one of the main aspects of briefs with clients. You cannot work on a production for a client without speaking to them and so people needing to improve this skill will benefit greatly from a client brief.

Not only does it improve communication and people skills but it also allows students like us to see how the real world would work. For example me and my group have learnt to be tough and have many backup plans when things don’t work out. Our client didn’t like our first idea sent to her via an email. She asked us to re-visit the brief and decide again on an idea and so we did and sent her the recent script. Which she still wasn’t entirely happy with but it gave us somewhere to start. For us that developed a skill in us that would help us not to get disheartened when the client wasn’t happy. We are so used to our ideas being used right from the start with no question; so when we were turned down it affected us as a group for sure. But it also made us more confident and work together better to create a better storyline. We spoke more as a group and decided on things together in order to use everything we possibly knew and re-create something. So in terms of self-development I believe it helps people gather courage to communicate with new people, develop a tougher skin, and not be afraid of what the group thinks of your idea. Every idea is worthy at this point when we all need to use each other to move forward for the clients brief.

With this self-development it also brought new skills such as negotiation and challenging the clients wants. We would occasionally challenge what the clients ideas were; responding to her thoughts with questions, to see if maybe we could gather up different types of information for the final piece. But we also had to negotiate confidently enough to let the client know we had a strong idea. Things such as budgets and script writing were spoken about. Asking about whether we would get any type of funding for this. And negotiating script writing to gather both our ideas but include her wants in the script too. The brief mentioned that the client would write us a script that we could follow but that has seized to happen. The client isn’t fully aware of what they want and so we wrote an idea out for them. We are currently negotiating ideas on that with her as she mentioned that they have a text helpline so we added that to the script and now they are saying that they don’t have a helpline. We as a group, are just trying to find a healthy middle to work around.

This then brings the point of multi-tasking. We are currently in the process of writing a script but also trying to create a plot that revolves around the clients business. We have little information about this and so whilst story writing we are talking to the client about what to improve on and use in our script. As well as trying to stick to a theme and plot but adding this information in without making it sound cringey or like a sponsored advert.

I contributed to communicating with the client. Sending emails back and forth to them with the groups comments written in. I’ve also gone out and filmed some shots around London. Just aesthetically pleasing shots that the group can use for fillers in the edit if needed. It’s a start to the production. And thus far at the moment we collectively contributed into the slight changes in the script and storyline.

And so I truly believe working with a brief and a client has set us new challenges and brought us new skills to use in the media industry. Briefs set up such a pressure and determination to create something for someone else’s use and to make sure it’s to its best standard.

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catherinewarnes · 7 years ago

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Negotiating the brief:

Q2: What are the process and practice of negotiating a brief (min 500 words)

When producers and clients negotiate a brief together it basically means the process of production is constantly being negotiated between the two parties. For example the producer wants to create one thing but the client does not. The two have the find a healthy middle in terms of getting what the client wants but also making it the best it can look for the producer. At this point in production producers will regularly consult the client. Keeping them up to date with the project and making sure needs are fulfilled for the client. The client may go on to suggest things, changes and amendments in the production stage to further develop or scrap ideas. This is all part of the process to create the best final product. Besides the client knows their business and brief best. They often know what they want to see or at least know what they defiantly don’t want. And so communication is key in the part of production. This is the stage we are currently at with or client and brief. We have been given the brief and the meetings and now we are regularly contacting her about the storylines and concepts of her brief and whether she likes our ideas or not. We have been negotiating plot ideas with the client and asking for budgets, market research etc. to create the production. She has already suggested changes to certain things and corrected us on parts in the script.

There can be a lot of restraints or obstacles when working on the brief. Often at times this type of thing can even stop production. For example in our case our clients are not allowed to give us real life situations or testimonials about their customers. It’s against their regulation to provide us with their customers’ stories and thus we need to script an idea around a fake story and hire actors to play it. But other restrictions could include licensing and permission. This could be for things such as music, location use, plot ideas, stories and even permission from the client themselves to use the business in the brief. Legal and ethical constraints are also part of this. This is for things such as plot lines, clips and music types. These types of things can go against legal and ethical terms as they can include bad content, rude or insensitive remarks and even go against cultures, communities and groups. And finally making sure it’s regulatory.

Once this is all considered and the production is complete the team and client will then look over it and make final amendments and adjustments to it. This covers changes to final product, budget, conditions and fees. Meaning changes will be made to the edit, reshooting scenes or filming more, cutting out scenes that no longer fit the conditions and considering fees and cost for things.

This ensures the client receives the best version of the edit. Meeting all needs, requirements and conditions. Appealing to a target audience and creating the most polished product possible. All using both the producers and clients skills.

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catherinewarnes · 7 years ago

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Reading a Brief:

Q2. Write a 500 word evaluation on how to read a brief (include examples)

When reading a brief there are multiple things to consider before starting on the project. Each brief covers different terms, requirements and information therefore each brief needs to be catered to in different ways. For example they all have different target audiences, considerations and even legal terms such as payments etc. So it is essential to read and understand a brief before starting any type of pre-production at all. Before starting the brief the producer must understand what is required and what their client is looking for. Usually this is followed by a meeting with the client to discuss more information.

From this the producer must have resources, knowledge, skill and a set budget for production. Without these four key things producers will not be able to make a project that fulfils the brief requirements. Resources are often provided from the client but if not then the producer will have to look around for these resources. Finding things such as logos, testimonials and their clients information. With this they can start on pre-production. Using their general knowledge and found information they will begin with the planning and ideas. Both the producer’s skills with fulfilling previous briefs and understanding the nature of the work, and the client’s skills with their own business and wants the two work hand in hand to create the final product. Using both clients and producers skills greatly evolve the final piece to be the best it can be. And finally the budget would be discussed with the client as to how much they get for production but also how much they are paid. Sometimes the budget for production can come out of the producers own pocket if needed.

While in production using all these requirements, producers also have to consider demographics and psychographics for both the business and the brief to then create the final piece catering to this. Creating a finished piece of work is not what the client wants if it does not consider the target age, gender, location and class of people. This would more than likely be mentioned in the brief or discussed in a meeting. This type of market research is needed to create the brief and final production. If the information is not provided by the client the producers can go out and do data collecting through quantitative or qualitative research. Quantitative research is measured in numbers and usually has a large quantity of people involved so mass questionnaires and groups are used. Qualitative research is a more defined and detailed synopsis of the audience. Demographics such as age, gender, class etc. is all measured quantitatively. Psychographics is the measurements of key features such as attitudes of the customers, aspirations, and psychological criteria (how their minds work). This all sets up the production of the product/brief and caters precisely to the audience the client is aiming at. Without this research the brief wouldn’t be fulfilled and the client will be unhappy with the final product.

All of this should then help the producer recognise the nature of the brief.

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catherinewarnes · 7 years ago

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Film Briefs

Working to a brief:

Q1. Explain the structure of different briefs using different examples: e.g. contractual; negotiated; formal; informal; commission; tender; cooperative brief, competition. (1000 words)

There are eight main different types of briefs that companies and productions may follow. These briefs are usually then followed by both the production company and the client with frequent communication between the two both referencing the brief throughout the making of the product. Briefs are formal documents roughly explaining the necessities and wants from clients to producer. They go over general information such as provided scripts, what they want to feature such as logo, audio etc. and they even cover smaller obvious information such as contact details and other things. This document is then given to the producer/company and they allow them to use this vague piece of information to make the final piece. However, considering many briefs are so vague the two will need to keep a line of communication throughout the production to understand where to go with it.

The first type of brief is a contractual brief. This type of brief explains what will be required when making the product. So, for example the things that are needed on set and in editing. It also covers the scheme of the work such as deadlines. Its contractual, meaning the brief comes with a contract amount of money that will be given to the media producer once the final brief is fulfilled. It also then covers all the legal information and areas such as what the producer is agreeing to and general liability insurance. This is a legal contract between both producer and client covering all the legal requirements and duties when making.

A general example of a contractual brief is much like these ones.

As you can see from the examples above these types of briefs are incredibly formal and official. As mentioned the producer will have the ability to sign the documents agreeing to the process of the brief and what it entails. It shows the dates signed, the deadlines, the jobs and requirements, the costs and payments and all the legal information such as copyright, payments made from the client to producer, the work the producer makes and more. This one even features the terms of agreement such as proofing, responsibly and delivery.

This is all confidential documents between just the producer and the client. They then both sign and agree to what the producer needs and what the client wants. This is the most common type of agreement and has the most amount of safety between the two parties and has the best amount of safety.

This is very similar to a formal brief with the officialised theme of the document.

The next brief example is called a negotiated brief. This is not as legal based; meaning it’s not as serious. It’s mostly produced through discussion and agreement on balanced terms from both the producers side and the clients side. Each side may have different views and ideas on parts of the brief. Covering things such as deadlines, creative ideas, payments, features and more. Its then negotiated to meet an end idea/brief to work forward on. The client may like the producer’s idea more and visa versa. The final product will be a variety of ideas coming from both sides and equalling a balanced exchange of communication, ideas and therefore overall skill.

This is an example of a negotiated brief. You can tell due to there being less information given to the producer about the project. This is one side of the negotiation speaking about their plans as clients and what they wish to see out of it. This would’ve then been shown to the producer who has their own set of ideas to present a final negotiated brief. As you can see this side of the brief has figured out deadlines, general information and the schedule. Including a few smaller general points such as target audience, aims and outlines of the idea. Therefore, this has led me to believe that the producer side of the brief has a more detail synopsis and script about the story idea and the points made in the final piece. If discussed before the two parties would’ve decided who was working towards what parts of the brief with possible quick ideas throughout for reference.

A negotiated brief is very similar to a formal brief with the two separate ideas being heard. It’s just not as formal in terms of communication as negotiation briefs are less detailed and serious.

A formal brief is a well-structured and thoroughly thought through brief. It will often be very clear on ideas and sometimes very technical. The client and the producer will have a clear expectation and representation in their heads laid out in detail in writing for the brief. Working to a brief like this means both parties get a clear say in what they would like to see the final product to look like. The ideas are set out and heard protecting both the interests of the parties but also giving them a way of arranging a healthy middle to work from. It also then helps arrange a payment, schedule, deadlines and other expectations; making specific references to legal considerations like copyright and clearances for use of other work. The final completion of work will be balanced well between both ideas and include a range of skill and therefore a determined and structured final piece.

An example of a brief like this looks a lot like this one below.

Formal briefs are presented in a very clean and formatted way much like this one. They are crisp and clearly state all the necessities and information needed to look over straight away. This is a formal agreement to an NHS service and clearly states the responsibilities and considerations throughout the brief. This brief is actually about a clinical trial an investigator is working on. This is just one half of the brief as the other half, in this case, would come from the investigator themselves on what their agreements and rules are. Once the two briefs are joined to create a type of negotiated middle ground then the final brief is made. This one would be one side of the brief with all the NHS/Hospitals rules and regulations to the principle investigator as stated at the top of the document. In this case it would then mean once the final decision is made the investigation can go ahead with responsibilities taken from both sides of the party. It will provide both with a thorough investigation considering both the NHS’ points and the investigators.

As mentioned before there are very many similarities between the negotiated brief and this brief. They both carefully consider two parties sides and ideas coming together as one.

An informal brief is one of the most laid back of the eight briefs allowing both producer and client to chat on occasion and create a final outcome with little information. It’s often a very loose verbal agreement/discussion between client and producer about what is required, deadlines, payment, etc. It’s very different from the contractual brief meaning there is often at times no legal signing or contract. This approach with less communication and requirements means a more relaxed environment and allows the producer to become more creative with the work without having to check back on what the client thinks. However, this is also the most troublesome type of brief resulting in the client and producer making wrong assumptions about what the work will look like and therefore the finished product may disappoint the client.

An informal brief is very much like the one me and my group have done with a client recently. However, I have no example of this type of brief as its mostly done through verbal communication. There’s no solid copy of the briefs used. The contract is made verbally too meaning the whole ordeal is souly based on trust and communication between the client and producer. Much like our own we have negotiated on ideas and techniques with the client. Our brief is very similar to a negotiated brief in terms of us both having different skills and ideas. And how we then use this to work together for a good final product. The informal brief part comes in ways such as being very relaxed and communication based and also then allowing us the space to work. The brief we were given was very vague much like an informal brief would be; so all we really knew was general information such as deadlines, required fields like logos, contact details, whether we need scripts and actors etc. So our brief came under informal but our communication and ideas came under negotiated.

A commission is a type of brief although not a full written brief. Commissions are instructions, commands or duties given to the producer or group. Commissions are often used in business terms such as building work, art-based pieces and other company-based products. It’s a request for work from a client to a business partner. Usually a large corporation employing an independent company. Formally choosing someone to do a piece of work often at times it’s a special piece not just a normal, simple project. Commissions will cover payments, deadlines, and requirements. Often at times they won’t cover the audience-based information such as targets, how it’s made and scripts. A commission looks like this.

This is a commission brief for new photographer to work towards a new exhibition piece. You can tell it’s a commission brief due to the instructions and clearly defined commands given to anyone who wishes to take up the request. It’s to the point, clearly stating briefs, payment and deadlines for the commission. The photographers interested will then request themselves for the job and hope they meet expectations. The commission brief will provide anyone with enough information to start on the request with more details to follow.

Commissions are similar to competitions in some ways. They will both have producers make work and then hope they are good enough to be chosen for the final piece.

Tender is another form of a brief but again not fully coving the idea of a brief. This means a company or producer will provide an overall description of a project. This outlines roughly what they want and will then be open to anyone willing to take the brief. Producers may also make an offer to carry out work on their own behalf without any brief to go by. They will instead will assign themselves to the work/project in a formal written offer. Either way the producer will have to send all their paperwork and ideas straight to the client allowing the client to then make a decision on who to hire based on pre-production and pitch.

This type of brief often covers work, supplying goods, buy land, shares or other fixed priced things. Tenders are more so for businesses and corporations and not for films or services. They are for materialistic based products not services. A tender look like…

You can see this example here is a tender brief. It’s written out more like an invitation rather than an official stated document of work. It clearly states to any potential producers what they need as a client and what needs to be considered. In this case it states to any cleaners that they could need their help and all information surrounding the cleaning is given; such as payments, deadlines and areas of work.

This type of brief is much like a CV handed out to employees rather than the opposite way round.

Tender briefs once again can be very similar to competitions due to the nature of the process with going up against others to get the job.

Cooperative briefs are when there is more than one producer working on the final project. Examples of this may be when one producer works on one part or half of the project such as the filming and the other producer works on the animation or script writing etc. Due to this particular brief having more than one company/party working on it there are usually added complications and therefore to fix this there will more communications between all the parties. Even though there are more negative outcomes with this type of brief there is a chance there is a better outcome on the overall product. Having multiple companies work on different areas of their expertise can lead to a stronger finished piece.

A cooperative brief like this example here is clearly stating the requirements needed by each of the contract holders. As mentioned at the top of the brief it’s a document about the strength in numbers referencing the amount of contract holders on this particular job. If the brief was about film making the client would be speaking to all producers in each brief about the work they wish to be done and the producers would send back their own ideas and requirements for each part of the film production. In this case the contract holders would respond in their own ways to the document explaining how they feel about now working with more companies and competitors but also keeping to the contract. This means they all have to work in unison to keep stock levels high using each of the companies’ skills to do so. But also trying to keep communications rolling with each which is hard if there’s a lot of people. However it can end in an extremely reliable and functioning business for consumers.

Co-operative briefs don’t really match to any other brief. They pretty much stand alone in what they are made for. However, they do look a lot like formal briefs in the ways of structuring and communication.

And finally, is competitions of which a prize is offered to any producer who creates the best final product of the brief given to them. These producers won’t have the certainty of being paid but at least their name continues to get used and it’s a form of free advertisement to anyone who knows about the competition. Other than this its good practise and other clients may see them through this competition. This is why it’s a great opportunity for a new company/producer but can have its consequences when other win meaning the other competitors have no refund of their time or resources.

Things such as Nikon and Cannon use their branding to create competitions for their users to take photos and submit them. The winner of the competition win a new camera for example.

For this brief you can clearly see the competition brief text in bold showing the producer that it is in fact a competition. For this brief the company Sundance London are asking producers to create short films for the upcoming film festival. The brief, deadline and payment/prize is all stated in the brief like it should do. They are given a vague description on what the film can be about and pretty much left to their own devices. The best final product will be shown at the festival giving them advertisement and branding. And as mentioned before these types of competitions are perfect for newer production companies. It’s one of the most relaxed briefs out of the 8 provided and honestly just fun to be a part of. There’s no set limit to producing anything it’s pretty much free and open to whatever the producer wants to make. To then be noticed by bigger brands.

This type of brief is similar to an informal brief with how laid back the brief can be, but it’s also similar to commission briefs. This is because it’s once again a client asking for a specific job to be done by a producer for their business.

Overall each brief can be very different and each one varies depending on the job type, the client type and even the target producer type. Each one is perfect for different jobs though and work ethics. It depends on what’s needed and what it’s aimed for. And although each one looks very similar, they do all consist of different styles and formats. Usually the competition briefs are the most creative looking to attract attention whereas the formal briefs are very crisp and neat.

However, each one clearly states what is needed, payment, details, synopsis’, deadline and all that other important information to allow the producer to make the best bit of work possible for the client. Briefs are perfect for explain key information in a vague but informational way.

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catherinewarnes · 7 years ago

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Pitch for Bereavement Campaign

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catherinewarnes · 7 years ago

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Social Action unit:

Research and planning

Things to include:

How does each campaign relate to these 7 points:

1) Change attitudes

2) Raise awareness

3) Challenge dominant representations and agendas

4) Strengthen community ties

5) Change voting behaviour

6) Infiltrate mainstream media

7) Build relationships with subjects

Local:

London Cycling Campaign

https://lcc.org.uk/boroughs/havering

London Cycling campaign changes attitudes of cyclists, pedestrians and drivers. They strive to transform the city of London into a healthier, cleaner, and happier place to live. They achieve this by presenting evidence based arguments to encourage cycling over driving. This includes widespread economic benefits, improvements to public health, reductions in road danger, less motor traffic congestion, zero CO2 emissions, reduced air pollution.

They raise awareness through social media, charity work and attending all the nearby cycling events. They also promote the campaign by hosting and supporting other campaigns in the area.

They don’t challenge dominant representations as many people already support cyclists anyway. This campaign just supports cyclists and tries to offer a safer journey and time for them rather than changing an opinion.

They do strengthen community ties by creating cycling groups and ensuring the safety of everyone. Even putting in things such as bike racks, supporting the London bikes and trying to promote cycle lanes all create community. Between both pedestrian and cyclist. They create a community between cyclists but also with road users and pedestrians with safe lanes and parking spots on the pavement.

Voting behaviour is not changed as they are not political. However, they are able to link to the Greenpeace. Greenpeace is the campaign for keeping the UK healthy and clan. It works with recycling, Reusing and eco friendly ways of living. Therefore, London Cycling Campaign comes closely under this bigger campaign as they work with the rules of eco friendly ways to work and lowering pollution etc.

They have infiltrated mainstream media by being shortlisted for awards and making it into local newspapers.

They have managed to build relationships with subjects such as The London Boulevard, The lorry safety project and Cycle Superhighways.

Dementia Friends

https://www.dementiafriends.org.uk/

Dementia Friends is a local campaign raising awareness and supporting dementia. It aims to transform the way the nation thinks, acts and talks about the condition. They try to change to attitudes of the people by recruiting more and more staff all over the nation moving from schools, to small clubs/business etc. The awareness is raised via social media, blogs and even appeared on the news as many Santander employees joined on the Dementia friends team after receiving training for Alzheimer's Society.

Dementia friends tries to challenge natural views on dementia. They believe the small things are what makes the difference and we as a society now days tend to not show as much compassion towards the older generation. And so they try to show the small things can make all the difference even when most believe it doesn’t.

They strengthen community ties by showing support all over the nation as said before with schools, businesses etc. but also attending and hosting more and more events and accompanying more families and people struggling with dementia.

Although this group is not political in any way they do come under some issues on a political stance. The biggest current epidemic in our society is the NHS not getting enough money to help them after the finance cut they received. After the voting day each party promised to help the NHS in some way but it didn't quite happen like that in the end and so the NHS continues to struggle. This means dementia friends also suffers the consequences as the health benefits to helping people with dementia are slowly deteriorating.

This campaign has built ties with Santander, Schools and The Alzheimer's Society.

Global:

World Health Organisation WHO

http://who.int/en/

The World Health Organisation’s goal is to build a better, healthier future for people all over the world. They change the attitudes all over the world on how people view medicines and health. They strive to combat diseases – infectious diseases like influenza and HIV and noncommunicable ones like cancer and heart disease. Helping mothers and children survive and thrive so they can look forward to a healthy old age. They ensure the safety of the air people breathe, the food they eat, the water they drink – and the medicines and vaccines they need. They help people understand the problems happening all over the world and how to help them. The awareness is raised through the likes of social media, advertising all across the world and supporting events and days. They also have such a big team of people that they are able to hold board meeting on where the next step is.

They don’t really challenge or act against other views in our society as pretty much everyone in our world has the same view on world health especially for those who are worse off. Majority of us believe in helping those in need or at least aware of the help and so WHO aren't really acting against popular views instead they just make help more accessible for more people.

They are massively known for strengthening community ties. Forming bonds across the entirety of the world with so many different people. Not only do they help smaller communities strengthen but also create bonds with many other regions and groups.

The world health organisation as mentioned before has such a big team and following that they hold meetings once a month in the Governing Bodies Assembly. The World Health Assembly is the supreme decision-making body for WHO. It generally meets in Geneva in May each year, and is attended by delegations from all 194 Member States. Its main function is to determine the policies of the Organisation. Some WHO staff work side by side with governments and other partners to ensure the highest attainable level of health for all people. Therefore they are able to change voting behaviours as they are are within the highest body of people with the ability to change voting habits.

The infiltrate mainstream media many times as they have such a massive impact on the world. They’ve raised so much awareness and money for charity over the years that it would honestly be strange to not have them infiltrate the media. Not only producing their own books and videos even news reports they've also featured in the likes of many news companies, panels and event talks. Let alone working with the United Nations.

They have so many relationships across many different boards and projects such as UN, regions like Africa, America, South-East Asia, European, Eastern Mediterranean, Western Pacific etc. and finally helping out a variety of projects with currently over 90 withstanding projects under their help and care.

Movember

https://uk.movember.com/?home

They are the only charity tackling men’s health on a global scale, year round. They’re addressing some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention.

Knowing what works for men, and how to find and fund the most innovative research to have both a global and local impact they are independent of government funding, so they can challenge the status quo and invest quicker in what works. In 13 years they’ve funded more than 1,200 men’s health projects around the world.

They change attitudes and existing views by letting people know how little people care or think about these issues. Being the only charity doing this on a global scale really puts into perspective how small this community is for supporters and awareness. And so they change attitudes by helping people realise that they do need all the help they can get and its worth the help for everyone.

They raise awareness every single year for their cause with the project Movember. Its advertised all over the world on many different medias such as Social, TV, adverts on laptops and even posters etc. Its a movement of people raising money for this charity by not shaving their beards or moustaches. It gathers a lot of good attention and reaction from both doers and supporters. Meaning its infiltrated mainstream media. The news broadcasters and many other places give this campaign attention every single year for the work they do.

They strengthen ties with so many people but mostly with young men both victims and supporters. Building bonds with communities and people all over the world.

This campaign is able to change voting behaviours again supporting the NHS as mentioned many times before. Supporting cancer victims like Movember does means the NHS helps this campaign therefore the public may change their habits to instead vote for a party that helps this cause.

They have built relationships with the likes of Oris, Gillette, Prostate cancer UK, the institute of cancer research, and many more. Not only this but building relationships with so many individual people and young men finding something in common to be aware of or help.

National:

Change 4 life

https://www.nhs.uk/change4life#AsQGuE1iyL9kezwV.97

These days, 'modern life' can mean that we’re a lot less active. With so many opportunities to watch TV or play computer games, and with so much convenience and fast food available, we don't move about as much, or eat as well as we used to. So, Change 4 Life tries to change this around helping kids and adults life a healthier lifestyle.

They change attitudes by portraying our society as it truly is now days. It shows our generation is growing up unhealthy and damaging on our growth. It forces parents to notice the impact its having on their kids growing up with technology.

The campaign raises awareness through social media and it influences other projects such as weight loss programmes and more. They also advertise lots on TV mostly the BBC channels to grab the attention of most parents but also shown on kids channels so kids see the animation and ask the questions.

Existing views are not changed as most of the population are aware of the damages of technology and also how unhealthy the younger generation is. So views are not changed but may be altered or heighten when people truly see the damage or are made aware of a campaign like this that can help.

They strengthen ties with so many kids, family, and even schools. Helping people come together and become healthier maybe even influencing a few along the way.

Voting behaviours again change in favour for the NHS as the NHS built this campaign in hopes it would help child obesity.

They’ve managed to infiltrate the media before. More so in the past when the campaign first came out and not so much anymore but it still exists. They featured on the news when a new campaign under the Change 4 Life name started an obesity campaign. It featured in magazines across the nation. BBC news also showed them when a campaigner started a new challenge.

They have a single aim: to motivate and support millions more people to make and sustain changes that will improve their health. They can deliver more effective campaigns and ensure their public health messages reach the people who will really benefit from them.

They work with major national retailers, household name brands and major organisations, including commercial brands as well as government departments and NGOs, providing them with all the support and materials they need to change health outcomes and to help influence people's behaviour across the country.

Mental Health Awareness Week

https://www.mentalhealth.org.uk/campaigns/mental-health-awareness-week

World Mental Health week offers a vision for a world with good mental health for all. Their mission is to help people to thrive through understanding, protecting and sustaining their mental health. Another massive campaign gaining attention across the entire world every year on that one special week. Everyone celebrates together in unity bringing together a community of people.

They raise awareness through social media like most campaigns but also through a very active blog and lots of advertising of leaflets and posters and projects, runs, events, trips and therefore even more money raised for the charity. The foundation runs on only donations from the public. They don’t change attitudes on how people see or imagine mental health; they do however, help people understand that mental health isn't just associated with teenagers and depression. It can take many different names and forms but also effect many different people.

They do change representations and feelings towards mental health awareness. Since Mental Health Foundation made Mental Health Awareness week there has been such an increase in help and support for so many people. Its brought together a massive community especially when that week comes around. They manage to change the attitudes of so many people. Making what was once a sad topic something comforting and happy giving the issue an ability to grow.

They do strengthen community ties with a variety of people and groups. They are what started the biggest movement of people supporting Mental Health and continue to this day to bring people together. They bring both victims and supporters together from everywhere into one collective community. Even bringing together smaller communities over different topics such as depression, anxiety, bereavement, general illnesses etc.

They can’t change much voting behaviours however, they can influence a large amount of people. The NHS is greatly suffering after cuts of costs and education/teaching meaning the help that the Mental Health Foundation needs with the NHS isn’t as great as before and its impacting so many people including all those using the Mental health foundation to get better. This means voting behaviours could be changed as more and more people are realising the difficulties without the NHS. This could influence people to vote for a party that will help the NHS more.

They have infiltrated mainstream media by appearing on news channels and being broadcasted on national TV during the week of Mental Health Week. They appeared in articles when the manager of the foundation stepped down for someone else to take over. They then appeared on BBC News during the Mental Health Awareness week to be interviewed on mental health in todays society.

They build relationships with many other partnerships like Friends of the Foundation, the EU, WHO Europe, the Council of Europe, Mental Health Europe, EUFAMI and national Governments.

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catherinewarnes · 7 years ago

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Cover letter Draft :

Catherine Warnes Address Phone Number Email

Dear Sofar Sounds,

I am writing to you today as regards to the job of an Editor on your team. I have attended a variety of your shows and keep up to date on your YouTube channel. I thoroughly enjoy editing especially with clips from shows like yours. It’s so beautiful to both watch and listen to and I would love to be part of the team.

I have been filming and editing for two years with continuous good grades and consistent learning of skills and ways to improve on my work before the final product. Working with Premier Pro and Cannon cameras I have a vast amount of experience in this field and I would be able to bring all this experience to the job. I have filmed and edited over 20 different types of video ranging from artsy minimalistic films to documentaries and shorts. With each of these I have immensely enjoyed creating these and the final product is always to the best of my ability. I always try to create the best product working with whatever I have. I understand these events only happen once and so I will do my best to make it memorable for the audiences on YouTube; hopefully making them want to return and watch again or even attend the shows I enjoy so much. I do believe my enthusiasm and love for Sofar Sounds will show in the edits I make from the shows.

I have a great eye for the prefect shot type and therefore the perfect edit for each artist. I’ll be able to match the style of the artist with the edit. A beautiful slow singer will have slow transitions and long shots. It’ll be delicate. Whereas the spoken word artists or the bands will have quicker shots with different angles. The audience will have a major impact on the viewers too and so use the shots that show genuine happiness or emotion when watching the artist in front of them.

So, with my skills and passion for what you guys do and create I’d love to become part of the team. I really do believe I can bring my uniqueness to this and I hope it shows. Thank you so much for this amazing opportunity and I hope to hear back from you. If not, then good luck with the rest of this company and keep it going. It’s so incredible to see how far it’s come already.

Respectfully yours,

-Catherine

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catherinewarnes · 7 years ago

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Social Action unit:

What is the aim of the Social Action unit?

“The aim of this unit is to enable learners to apply production skills in a community context. Learners will investigate existing social action and community media products and then apply their understanding through the production of a piece of work with a specific social action and community purpose. Finally, they will evaluate the effectiveness of the finished product.

This unit requires not only technical skills, but also a degree of maturity in dealing with members of the public and potentially sensitive or controversial issues.”

Task: Write this paragraph into your own words to show you understand what this unit is about and what you are expected to do.

This unit is about raising awareness and helping a movement. Its used to make a change in society and attempt to fix the wrongs in our world. Social action is about introducing new ideas and taking the right steps to ensure our future is brighter. And so the aim of this unit is to take an issue in this world and raise awareness of it through a piece of work we will create.

We will work alongside a pre-existing social action group to develop a short promotional/campaign video about this. The groups we will be working with already have a following of people. We are here to make this bigger. The topics we may be covering could be sensitive or controversial issues and so we will need to be mature and sensible when creating these videos.

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catherinewarnes · 7 years ago

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Cover Letter research.

What does the company do?

Who are their competitors?

Who are their target audience?

What does the role involve?

What are the essential skills?

Sofar Sounds is an independent live music event hosted all around the world nearly every night. It was founded in 2009 when two people realised live music had lost its spark. People watch it through their phones, cant hear the artist around the crowd or don’t pay attention to the stage anymore. Sofar sounds was created to set it back right. With intimate secret gigs hosted all over London each night. The small chosen group of audience get to sit back and genuinely enjoy the experience of the artists in front of them.

Sofar Sounds doesn’t really have competitors. Its a very unique and individual idea and they haven’t lost any audiences to another show. They could be up against the smaller venues who play bands or even up against artists themselves who do a one off intimate acoustic gig in London. However, Sofar hosts it so often and its accessible to everyone I don’t believe they have much of an issue.

Their target audience is pretty much anyone who’s interested in music and wants a nice evening out. Any age is welcome and often a variety of ages and genders turn up. Some shows are teens, others a mixture of the elderly and the young.

The role is videographer/editor. This involves attending the events with your own equipment and filming the event. Often working with other camera operators you will record and document the entire experience with both the audience and the artist. After the event is over your footage and the other footage will be put into an edit. The edit will then be put on YouTube.

The role involves

- Filming the event

-Editing the footage

-Not getting in the way of the audience when filming

-Using the best footage to put the artist in a good light with good sound and visuals.

The essential skills are:

-ability to operate a camera

-ability to use Premier Pro, After Effects, etc.

-1 year of experience with Premier Pro.

-comfortable with audiences

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catherinewarnes · 7 years ago

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Good and Bad CV’s

Bad CV

-The email address isn’t professional. It makes the person look childish and not sensible. This is the most common way employers get ahold of candidates and this may be a turn away for them when hiring you. It may give the wrong impression.

-Not every part of the CV needs to have titles. It’s clear what part of the CV is what. It ends up cluttering the page and becoming too busy to read.

-Silly spelling mistakes. Makes candidates look uncaring towards both their CV and work. May put off employers as it looks like little care is given.

Bad CV

-Completely different fonts throughout. Different bullets points. Capital letters for no reason etc. Needs to look cleaner. Having a messy CV often means employers won’t even look through a majority of it.

-Needs to evaluate the job better and what the candidate is capable of. Theres not enough detail of the skills they posses and reasons as to why they’d be a good candidate. This doesn’t advertise the candidate well and therefore may prevent jobs happening.

Good CV

-Well written paragraphs about education and skills developed. This is needed when writing out a CV as it gives employers and understanding of who your are as an individual but also a quick look into what type of skills you can bring into their workplace.

-Clearly structured text and paragraphs. Its not difficult to read. This will heighten chances with employers as it looks aesthetically pleasing to read through.

-Skills are listed in a simple yet effective way. Giving order and clarity to the page. Again not only making it clearer to read but also presenting necessary information to the employer.

Good CV

-Clear to read both name, contact and address. Easy access to the candidates information. This is a great position to be in as the reader will instantly know you and details. Such as location of living.

-Education and previous jobs are all in order with most recent at the top.

My CV

Good:

-Clearly structured. It’s easy to read with headlines for each topic the CV is covering so the employer can easily see everything I can offer for the job. It also just makes it aesthetically pleasing to look over.

-Professional style and contacts. My email is clear and simple, name at the top of the document to read over easily, all information up to date and recently added in.

-Education and work is all set out correctly with most recent being closer to the top. With a clear grade or skill written nearby to properly state the best thing about this section of the CV

- I’ve also got about 4 different types of CVs depending on the job I’m trying to cater to. This is my creative CV but the others are General, Catering and Retail. Thus, for each CV the correct order of skills is there and that’s why my creativity skill is at the top of this CV. It’s also my biggest paragraph of writing as I’m extremely passionate about this skill I have.

Bad:

-May have bulks of writing that are considered too big for a CV. The employer may not read over all of this and easily become bored with the rest of the document. This can have big impacts on me as a candidate as they don’t see all the skills or information that could get me the job.

-The references are listed at the bottom and mentioned that they are available on request. This is apparently not needed on a CV at this stage.

-My personal profile may be too vague and lack substance to generally outline my characteristics as an individual.

-My previous job bullet points need dates of when I worked there. Having this show the amount of year’s I’ve worked there and therefore how much training I may have gotten and skills I’ve acquired.

-My references may need more detail in them such as full names, their position etc.

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