cathyd767-blog

[cathyd767-blog]

Top Tips for Digital Marketing in 2018

http://www.tgdaily.com/enterprise/top-tips-for-digital-marketing-in-2018

[cathyd767-blog]

September 26th is National Voter Registration Day.

For many states, it’s the last day you can register to vote on the upcoming November local ballots.

Voting local is voting for issues that impact you directly—quality of roads and public transportation, education for the next generation of voters, parks, public safety, minimum wage laws, local healthcare access, and so very much more.

Don’t let this deadline slip by. Millions of Americans were unregistered for last year’s presidential election. Millions of voices went unheard. We can’t let that happen again.

Missed it last year? Register. Changed your name or moved in the past year? Update your registration. Completely prepared and feeling good? Great. Now tell a friend to register.

This is how we take care of each other, Tumblr. This is how we start to change what needs to be changed. Get ready to vote.

[cathyd767-blog]

Account-based marketing is a strategic B2B marketing approach where in the marketing and sales resources are focused on specific high value accounts known as target accounts, rather than on particular individuals. Although this approach isn’t a new one, yet it hasn’t been utilized in the past due to the lack of optimal resources for its success. But with the emergence of technologies like predictive analytics, CRM & Marketing automation, the major tasks of mining potential customer data and personalizing messages for better engagement have been simplified thus, facilitating greater possible adoption of ABM.

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Lead enrichment may simply seem to be a process that provides your sales team with an enriched view of a lead. While this is true in essence, the significance of lead enrichment is not limited to just that. It is an initiative through which you can empower your sales team to understand the needs of your prospects and enhance the likelihood of converting the prospects into buyers. Armed with the intelligence about target leads, you can improve your customer relationships even as you aim to increase your sales and profitability. Since lead enrichment is a data-driven initiative, it is but obvious that data sources play a crucial role in the whole process.

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To succeed in today’s business world, having a strong hold on digital marketing is indispensable. While defining your digital marketing strategy, it is essential to keep in mind the critical factors that can make a significant impact on the outcome of your marketing endeavors. There’s no doubt that data plays a crucial role in the dynamic and ever-changing environment of digital marketing. But are you aware of the effects that segmentation, clustering, and grouping of data can have on your online marketing efforts? Having a digital marketing plan in place without considering these factors can defeat the very purpose of your marketing objectives. Here we tell you how segmentation, clustering, and grouping can prove to be critical for your digital marketing goals.

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“Customers don’t measure you on how hard you tried. They measure you on what you deliver” – Steve Jobs 

The overall approach to data quality & its maintenance lags behind especially in terms of data-quality specific product owners. Employees of many organizations still lack a sense of responsibility towards providing data quality assurance. There is a huge void in the place of data specific roles for each business unit within organizations. The Result- There is a lack of Identification of Data Quality Issues & their root causes. 

[cathyd767-blog]

Account-based marketing is a strategic B2B marketing approach where in the marketing and sales resources are focused on specific high value accounts known as target accounts, rather than on particular individuals.

[cathyd767-blog]

How segmentation, clustering and grouping are critical in Digital Marketing