cbyoung
cbyoung
Cheyane Young
15 posts
Senior Practicum Progress Journey
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cbyoung · 7 months ago
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Final Video Capstone Tumblr Reflection
🎓 Final Capstone Reflection: A Creative Journey 🌟
Hello everyone! This is my final Tumblr video post, where I reflect on the incredible journey of completing my senior capstone.
✨ The Beginning At the start of the semester, I felt uncertain about merging my research topic with two very different internships. Thanks to Sharla’s guidance, I found clarity and confidence to pursue a cross-study that compared social media strategies for a high school ministry and a home restoration business in Eugene, Oregon.
💡 Thoughts on My Project I’m proud of the deliverable I created, blending research, creative insights, and practical experience. Using the tools and content developed during my internships, I designed a unique social media account that showcases my findings and skills, bridging academia and real-world application.
🎨 What I Learned About Myself as a Creative This journey taught me the importance of structure and time management in the creative process. It’s easy to get lost in the art, but aligning a plan with your vision gives your work purpose and clarity.
📋 Lessons on the Creative & Production Process The pre-production stage is key. Crafting a solid work plan and posting schedule guided me through production and kept my deliverable on track. Flexibility was crucial, too—I learned to adjust for delays while staying optimistic and focused.
📚 Advice for Future Capstone Students Choose a topic you’re passionate about and see its connection to your future career. The process will challenge you, but staying focused on the rewarding outcome is worth it. Give thought to each step; it’s all crucial to the final product.
🌟 What’s Next? With my Bachelor of Arts in General Creative Media, I’m ready to grow my social media management clientele while building my digital portfolio. My dream is to start a social media marketing business, so I’ll continue learning and gaining experience by working with businesses in Eugene, Hawaii, and beyond.
Thank you for joining me on this journey. Here’s to embracing creativity and pursuing big dreams! 🚀
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cbyoung · 7 months ago
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instagram
Final Reel to my Instagram Series
My instagram series has sadly come to an end 🙁
🎥 Here is a reel recap of the topics we covered during this series.
🌟 Two Brands, One Goal: Connecting Through Content 🌟
Social media isn’t just about posting—it’s about building connections! Whether it’s inspiring faith with NH High Ministry or renovating homes with Mitus Customs, these two Eugene-based brands show how digital strategies can grow communities. 💡
🎥 In this Reel:
🔍 Visual Storytelling – Capturing youth experience at NH High vs. aesthetic transformations at Mitus Customs.
📚 Informative Content – Sharing Bible verses and sermon recaps as compared to home transformations and remodeling tips.
🎙️ Tone & Voice – Younger generation, faith-centered encouragement vs. professional, inspiring rapport.
Stay tuned for my next Instagram series as I dive deeper into the similarities and differences of social media marketing amongst different brands.
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cbyoung · 7 months ago
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instagram
Final Instagram Post
My Instagram series has come to an end. Here is my final post that explores the importance of measuring engagement amongst NH High Ministry and Mitus Customs on Instagram. 📊 When it comes to Instagram success, both NH High and Mitus Customs utilize social media key metrics implemented into Instagram to target their goals and implement marketing strategies! Swipe to see how Mitus Customs and NH High Ministry measure engagement on Instagram. 👉 1: Core Engagement Metrics (Views, Likes, Comments, Shares, and Saves) These metrics show how followers and non-followers are interacting and connecting with their brand. 👉 2: Different Goals NH High builds connection and a faith-based community 💬, while Mitus Customs funnels in leads and inquiries 🏡. 👉 3: Insights for Improvement Both brands use Instagram Data to connect and understand their audience 📈 👉 4: Analyzing Data NH High sees engagement increases around church trends, event recaps, and inspiring posts, while Mitus Customs thrives with home transformation reels that include tips, and service information. ✅ Measuring engagement looks different amongst the two organizations - but it’s about utilizing metrics according to their goal. 📢 What’s your ideal engagement metric? Drop your comment below! ⬇️
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cbyoung · 7 months ago
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instagram
Instagram Reel Recap: NH Ministry vs. Mitus Customs (Content Creation)
Greetings! :) Here is my Instagram Reel #9 that captures how two differing brands NH High Ministry and Mitus Customs use the Instagram platform to target different audiences, but utilize similar content creation strategies on Instagram.
From visual storytelling to informative posts and tone & voice, both know how to connect and build trust. 📸 Visual Storytelling: NH High captures the energy of youth events with worship, games, and fellowship, while Mitus Custom shows before-and-after transformations and behind-the-scenes videos. 🔍 Informative Content: NH High shares sermon highlights, sermon notes, Bible verses, and event updates, while Mitus Customs offers home remodeling tips, and service information. 🎙️ Tone & Voice: NH High’s voice inspires teens with faith-centered encouragement, and Mitus Customs speaks to homeowners and realtors with a professional, motivational tone. At the end of the day, both brands show that strategic content creation can make a powerful impact, no matter the audience. 🙌 ✨ Follow along for more insights on connecting with your community through social media!
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cbyoung · 8 months ago
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instagram
Instagram Post #8: NH High Ministry vs Mitus Customs (Tone & Voice)
Hi Everyone, here is my instagram post #8 that focuses on how NH High and Mitus Customs incorporate Tone and Voice into their content to reach their audiences effectively.
Slide 1: NH High’s faith-centered voice is all about engaging and inspiring youth. From dodgeball and worship nights with Pastor Keanu to encouraging invitations like “I think you should invite someone to youth tonight,” NH High reflects a brand identity rooted in the next generation and faith. This voice speaks directly to teens who are seeking connection and spiritual growth. ✔️
Slide 2: Mitus Custom’s tone is motivational and professional, targeting homeowners and realtors looking for reliable home restoration. Whether it’s a fresh coat of paint or a 40-foot cattle fence installation, Mitus Custom’s posts assure clients of quality and trust. By aligning their voice with practical guidance and quality service, they connect well with their target audience. ✔️
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cbyoung · 8 months ago
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instagram
Instagram Post #7: NH High Ministry vs Mitus Customs (Informative Content)
Happy Aloha Friday! Sharing my instagram post #7 included in my Social Media Content Creation series that dives into the informative benefits.
Both audiences benefits from the use of informative content, whether it be educating, inspiring, or keeping their communities in the loops.
1️⃣ For NH High, informative content includes sermon notes, Bible verses, event updates, and reminders. These posts allow students to connect with their spirituality online and stay plugged in, so they are up to date with upcoming events! 2️⃣ Mitus Custom provides remodeling tips, home maintenance hacks, material selection advice, and service details. This content encourages and inspires homeowners or realtors who are looking to upgrade their space. From spiritual insights to practical home advice, informative content builds trust, adds value, and creates a sense of community. 🌟
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cbyoung · 8 months ago
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instagram
Instagram Post #6: NH High Ministry vs Mitus Customs (Storytelling Content)
Hi Everyone, here is my post #6 that shows how these two organizations that I have interned for both demonstrate Visual Storytelling Content in their unique ways.
1) NH High shares moments from youth events like fellowship, sermons, worship, and games that bring students together. On the other hand, Mitus Customs focuses on project visuals: how-tos, before-and-after transformations, and portfolio highlights that show the journey from start to finish. 2) NH High captures the energy and connection of a typical Wednesday night with games, fellowship, sermons, and worship—moments that develop relationships with God and their youth community 🙌✨ 3) Transformation is key! For Mitus Customs, capturing the process of a home makeover—from before to after—tells a powerful story of change and craftsmanship. 🛠️🏡
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cbyoung · 8 months ago
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instagram
Instagram Post #5: NH High Ministry vs Mitus Customs (Intro to Similarities & Differences of Content Creation)
Hi Everyone, here is my Instagram post #5 that starts off my new series of posts that looks at the similarities and differences of content creation amongst the two organizations that I have entered for, specifically NH High Ministry and Mitus Customs both based in Eugene, Oregon. This instagram post is an introduction of the content creation series that highlights the following points:
🎉 Different Audiences, Similar Strategies! 🎉
On the surface, a high school youth ministry might seem quite opposite of a home restoration company. But when it comes to content creation, NH High and Mitus Customs have more in common than you think! Over the next few posts, I am going to break down how both organizations use a similar social media strategy to connect with their communities in Eugene, Oregon. Stay tuned for insights on how these two differing organizations engage in visual storytelling, informative/educational, and consistent tone/voice. 👀
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cbyoung · 8 months ago
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instagram
Instagram Post #4 (Reel): Brand Identity Breakdown - NH High Ministry vs. Mitus Customs 🌊
Hi everyone, here is my Instagram post #4 that includes reel of the following points:
Take a look at how NH High Ministry and Mitus Customs craft unique online identities! From the dodgeball games of NH High's youth group to Mitus Custom’s expert deck restorations, see how each brand speaks to its audience.
🎯 Target Audiences:
NH High: Ages 14-18, focusing on community and faith Mitus Custom: Homeowners 30+, bringing spaces to life
📲 Platforms:
NH High: Youthful, vibrant Instagram presence Mitus Custom: Project updates and craftsmanship
📸 Content Types:
NH High: Summer camp highlights and worship night Mitus Customs: Paint job timelapse and renovations Your Brand Identity = Core of Your Online Presence. 🌊 Follow for branding and social media insights! 
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cbyoung · 8 months ago
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instagram
Instagram Post #3 (Reel) - 🎥 Brand Identity Insights in Social Media 🎥
Today, I’m sharing three common social media strategies I’ve learned while interning with two unique brands based in Eugene, OR: a high school ministry (NH High) and a home restoration business (Mitus Customs). Despite different audiences, both brands rely on:
1️⃣ Consistent Brand Message
2️⃣ Content Planning
3️⃣ Community Building
These essentials are key for engagement and growth. Follow me for more social media tips from my practicum journey! 🌟
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cbyoung · 8 months ago
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Update #3 (Social Media Account for Mitus Customs)
Hey everyone, here's update #3! I'm currently in my second internship, managing the social media account for Mitus Custom, a home restoration company in Eugene, Oregon. Last week, I gathered content for a home deck restoration project, covering the stages of prepping, sanding, and painting/coating. I've already posted an Instagram reel for day 1 and am editing the day 2 reel to post tomorrow. For my senior practicum, I'm working on a reel comparing brand identity across the two organizations I've interned for. More content will focus on brand identity differences. Stay tuned for updates!
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cbyoung · 9 months ago
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instagram
Instagram Post #1: Intro to Similarities and Differences of Brand Identity amongst NH High Ministry and Mitus Customs.
Here is my first instagram post that I created for my deliverable. This post highlights my purpose for this social media account, which is to show the similarities and differences of social media strategies for churches & businesses. I have decided to apply my social media strategy to these two areas due to my active social media management internships for a christian high school youth ministry and home renovation company in Eugene, Oregon.
The purpose of this post is to show how brand identity compares and differs between a high school church ministry and a home renovation business, both in Eugene, Oregon. It highlights the following key distinctions:
Target Audience: Students looking for connection in youth ministry vs. homeowners seeking renovation services.
Social Media Platforms: Platforms are frequented by each audience, shaping the marketing strategy.
Content Types: Tailored content is essential to effectively engage and reach each audience.
The post emphasizes that brand identity is central to both churches and businesses, but used in different ways for the intent of a contrary success.
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cbyoung · 9 months ago
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Senior Capstone Update
Since the semester started, I narrowed down my senior capstone research topic and begun my second internship, managing social media for a home renovation company in Eugene, Oregon. I plan to apply my pre-capstone research on leveraging social media for effective audience targeting to my new internship postion. Over the next two weeks, I will analyze the differences between social media marketing for a church and a small business and incorporate my findings into a social media account deliverable.
Challenges include adapting strategies for a different target audience, color palette, and content compared to a church setting, but I have identified common tasks like audience identification, brand identity, and consistent posting. For deliverables, I have created and implemented a content posting schedule, though balancing it with my internship has been a challenge. I have adjusted my posting frequency to 3-5 times a week and aim to be more consistent moving forward.
#SeniorPracticum
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cbyoung · 9 months ago
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Senior Capstone Introduction
Welcome to my Tumblr Page that highlights my journey throughout my Senior Capstone at University of Hawaii West Oahu.
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cbyoung · 10 months ago
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Aloha and welcome to my journey throughout my senior practicum.
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