Personal Project
Project: Personal Project # Personal
Overview
The Personal Project is an opportunity for you to exercise creative and professional freedom, making the images you really want to make, working in a photographic genre or specialism that you may have always loved or which you have recently discovered. You should be exploring the work of photographers which inspires you and using the time available to develop a project which may produce, potentially, your best images so far.
Create
You will be asked to research, plan, develop then evaluate a photographic project of your choice.
Produce
1. Research and write about three photographers who have worked in a genre, specialism or on a project similar to that which you would like to undertake (approach essay minimum of 750 words)
2. Produce a plan which outlines the concept, timescales and production resources which you expect are needed to make your project (this should include your research from step1)
3. Make a workbook which records the details of how you make your project and importantly your decisions and thought processes throughout its development
4. Make your project, selecting and retouching at least 10 images (you must use time with your project supervisor to discuss and consider the choice of images)
5. Print 10 images to exhibition standard (A3 Minimum size, maximum size as appropriate, discuss with supervisor)
6. Write a report evaluating all parts of your project and your approach to project managing its production and the creative approach you developed
7. Upload 10 Digital full res 300ppi un-flattened PSD files to My City
Where to start?
Stage 1 Workbook
Exercise A good starting point in deciding what your project will be about, is to review the work you have made up to this point in time and perhaps reflect on the successes you have enjoyed and progress you have made in photography? To allow such a review to be discussed with your project supervisor you should create a workbook for “Personal Project”, in which you should post a selection of ten of your best images from your course and personal work to-date. Consider what it is that makes a ‘good’ image: Subject matter? Technique? Colour/ Tone? Atmosphere? Expression? Context? Concept? And so on…When writing your workbook comments consider the following questions: What was successful and why? What did you enjoy and why? What are your strongest images and why? What was your greatest photographic achievement and why? Use the answers to these questions to write about your images. If you already have an idea you are considering for your Personal Project add details of this to your Workbook. Discuss what the subject would be? Which skills and techniques would you need to successfully complete the project and do you have them? Include an example of the kind of images you would want to make? This exercise is about ensuring that you choose a project that you are personally invested in and willing to work on for an extended period of time and which will allow you to make images that you value.
Stage 2 Planning (15% of your final grade)
Your written “Action Plan” is part of the project work which you carry out which contributes directly to your final grade. Please be aware that your plan is a good “starting-off” point and that you will be expected to review and possibly change parts of the plan as your project developsWithin your plan you should explain the following:· A possible market, purpose or context for your images· Detailed timetables for producing the work, outlining each stage· Equipment and resources, you might need (studio access, models, locations)· Research information which supports your initial creative approach (You should research and write about a minimum of three photographers who have shot the same subject you intend to photograph in your approach essay, this can be used in your plan)· Justification of the techniques or approaches you intend to take including at least capture and retouching· A risk assessment for your shoots (Risk assessment document is available from MYCITY)· Reference to the final scale or method of presentation of your printed images. Your “Action Plan “will be submitted in the form of a typed word or pdf file to MYCITY and as a printed document, which includes a cover page showing your class, name and a title for your project. Submission of both versions MUST be made by the deadline given· You must pass the Planning stage before starting your project· You should proceed with making your Personal Project after you have received feedback and the mark awarded for your plan.
Stage 3 Development (70% 0f our final grade)
Please make sure that you attend your feedback session and read your written feedback for your Personal Project plan. Please remember that the plan is just a starting point for your project. If tutor feedback suggests that you need to do more research or consider creative or technical approaches differently, please do continue to research, but also begin experimenting with making images, remember to record everything related to your Personal Project in a workbook which will be submitted with the final images. Include your initial ideas and a copy of your submitted plan to begin with, but be aware that as you work you will discover lots more about your project and will have new ideas about it. This is GOOD!!! Your workbook should contain:· Web research· Sketches/outlining shots you wish to make· Contact sheets and optimised versions of test images/ final shots· Recce images of locations, weather forecasts, maps etc. for location shooting· Details of organisation, shoot schedules, design and styling of your shoots lighting plans, equipment lists etc· Details of any costs incurred· Reference to what you set out to do in your plan and changes of technical or creative direction in relation to these· Final presentation methods (Framing, mounting and layout and size of your images)· Risk assessments for your shoots. You need to record the creative development of your project, including changes of direction or approach to those in your plan, but more importantly record your comments, observations and thoughts at each point in your project. Record any time you devote to working on your project and include copies of any correspondence e-mails, letters etc. with any third parties if applicable. Final presentation: A really important aspect of developing your plan will be how you intend to display the images. Explore various layout options and clearly identify any postproduction techniques employed. Research print options, supplier’s/paper types etc. All work must have been originated specifically for your graded unit and created with-in the period of time given for this project.
Stage 4 Evaluation (15% of your final grade)
Evaluation of and reflection upon your work is an important activity contributing to your growth as a photographer. Stages one, two and three should generate the majority of knowledge and information for the final element of Stage 4. The evaluation structure (500 words minimum):· An outline of the project· An overview of the planning and developing stages of the project· Identification of areas of the action plan that have been modified during the course of the project· Positive aspects of project· Identification of areas that have been successful· Opportunities for improvement (to planning, shooting, retouching, presentation etc)· A conclusion (record your own thoughts and feelings on how this project felt and what the biggest lessons you learned were ) It is important that you consider the following points when creating a conclusion for this evaluation:· What changes and alterations did you have to make during the planning and shooting of the project? Why did these happen?· Did your expectations of what was possible change during the process? What caused this?· Were the logistics of the project easy to manage, did access problems, models not turning up, technical faults etc. hamper you? How did you solve these issues? Why did they come up? Your evaluation must be submitted as a word or pdf file to MYCITY and as a printed copy both by the deadline date set. Printed evaluations must be put into your workbook and have a cover showing your name and class Assessment and Grading. The Personal Project is an opportunity for you to plan and make some of the most successful images you have created so far.
Workbook
Approach Essay
“Seven Deadly Sins”
Lust, Gluttony, Greed, Sloth, Wrath, Envy, Pride
I have decided to base my Personal Project around the theme of the “Seven deadly sins”. I haven’t been able to find any well known professional photographers who have shot images for this, however, I have found a few photographers who have shot around this theme on the internet and the three listed below have all taken different approaches to the theme.
In class, we were asked to pass our workbook containing the first exercise, a self-critique on our ten best shots from our portfolio, to another student who was asked to identify our strongest work. Mine contained a variety of shots including landscapes, still lifes and portraits. Having reviewed my images, my classmate thought my best images were my portraits.
Ricky Davis
Ricky Davis is an American photographer who shoots on both digital and film. For his “Seven deadly sins” series, he shot on film using the same model for all his shots. I like his use of lighting which, along with the images being in black and white, add a real sense of timeless drama to his images.
Pride
I like the idea of writing the “sin” on different parts of the model’s body to help convey which particular sin the photographer is attempting to demonstrate. Without this device, it would be a lot harder to show each sin without the use of different models or props. I’m not convinced this shot really depicts “pride”, however, I think the pose and low-key lighting work really well as an engaging image.
Greed
I feel the comments above are also applicable to this shot, however I can see the photographer has attempted to convey this particular sin (albeit subtly) by including sparkly jewellery on his model.
Lust
I think this shot works well in demonstrating its particular sin, with the wording in pin sharp focus on the lips of the model contrasting with the soft focus of the hand on the shoulder which fills the majority of the frame.
Envy
This shot is perhaps too subtle and may have worked better in colour, where the eye could perhaps be green, the colour used to symbolise “envy” however, colour wouldn’t work in the black and white series of images.
Gluttony
Again, another nicely lit and posed shot, however, as the model is really thin, I don’t think this portrays the sin of gluttony at all.
Wrath
I think this shot works well and conveys the sin of wrath by showing the tightly clenched and dramatically lit fist.
Sloth
I feel this shot is too dark and the model looks as though they may be sleeping, which really doesn’t convey the sin of sloth to me.
Seven x1 - A Seven Deadly Sins Project - Model Lauren Dunham - TRD Photography
Source: http://trdphotography.com/blog/sevenx1sevendeadlysinstrdphotography
Bethany Parkin
Bethany Parkin is currently a third year graphic and communication design student, studying at the University of Leeds. Her passions include many areas within graphic design, marketing, advertising and photography. Presently, she is working as a graphic design intern at a full-service international marketing agency called GMA, before returning to complete her final year at Leeds University.
I like Bethany’s approach to conveying the seven deadly sins through architectural photography, as shown below. Her use of black and white really helps bring out the texture in the buildings, while tying all the images together in the series.
Pride
This is an interesting shot which reasonably conveys the sin of pride and is well composed, with the clock tower occupying the upper right third.
Greed
Again, another reasonably pleasing shot which conveys the sin of greed by showing an ornate bank building. I feel there could have been a more dramatic angle to take this shot to help better convey the message, a much wider angled lens could possibly have helped with this.
Envy
I think this is shot is quite well thought out and the leading lines from the rather run-down building on the right of the frame draws the viewer’s eyes along the rooftops to the more opulent domes that occupy the bottom left lower third of the shot.
Lust
I quite like the graphic shape of the building in contrast to the tower behind it but don’t really see the connection between the hotel and the sin of lust. I think there are other architectural representations that could have worked better.
Gluttony
I think this is possibly too literal and obvious a choice to convey the sin and also think a more interesting angle of the building would have helped, possibly taken from the opposite angle which may have led to some interesting shadows from the strong sunlight.
Wrath
I do like the shapes and textures in this image but feel it has been let down a bit by cutting the text off on the left of the frame. It would have perhaps been better if the photographer had been able to find a more graphic symbol, such as a logo, to identify the building.
Sloth
I quite like the visual representation for this sin, however, feel it’s leading lines let the viewer down as they don’t lead to anything and abruptly cut off the left-hand side of the frame. I think as per some of the images above, a wider angled lens would have helped with this.
Source: https://www.behance.net/gallery/33336353/7-Deadly-Sins-Photography-Project
David Sandell
David Sandell is a Swedish photographer, re-toucher and 3D artist.
Gluttony
I like the idea of using still lifes to portray the seven deadly sins and given the current restrictions of COVID 19, think that this may be the best way to move forward and plan for my Personal Project. I had hoped to go down the route of using portraits, however, I just can’t see this being possible without access to a decent sized studio, not to mention the issue around distancing with a model, hair and make-up artist and an assistant. It may also not be possible to take the architectural route either, due to the restrictions.
I really like the simple but effective Rembrandt lighting used in the image above and it conveys a very “painterly” and classical quality.
Source: https://www.flickr.com/photos/kaptenboelja/4328938644/in/photostream/
Dave Nitsche
Dave Nitsche is a professional American photographer who mainly shoots still lifes.
Sloth
I love the way this shot is lit and think the red liquid in the wine glass at the back helps convey the sin of sloth as it appears to be very slowly and lethargically oozing out towards the blue filled glasses in the fore ground which in turn, are arranged in such a way as to suggest they are slowly approaching the viewer. I think the composition in the shot is really good.
Greed
Again, I really like the lighting and composition in this shot and think it does a good job at conveying its sin, with all the high-ball glasses lining up to be filled up.
Envy
Composition and lighting are great in this shot and the emerald liquid in the glasses conveys the sin really well.
Lust
I think this shot works really well in terms of composition, lighting and colour. The back-lit red liquid looks sumptuous and conveys the message perfectly and the glass in the foreground puts the viewer in mind of many clinch scenes from movies over the years. A really strong and successful image.
Source: http://amolife.com/image/art/7-deadly-sins-by-dave-nitsche.html
Feedback
Below is the mark and feedback I received from my lecturer:
13/15 86.67 %
Chris, this is a well thought out submission and as such it has scored well. Where you could have scored further points would have been in offering more specific detail upon the impact of technical and practical approaches on the meaning of your images. David Nitsche’s images are good examples to discuss in this context. The very clean almost metallic tonality of the objects/ subject in each image has been achieved by very specific lighting and background choices? These have allowed the depth and saturation of colours to really sing out and strengthens the denotation of the specific sins, Lust and Envy. You should continue your research into how these effects are achieved in a home studio (lots of big broad soft lights and additional diffusion materials) that said this is a strong project plan and your note upon its' practicality is sensible. Well done.
Further Research
I have researched many different shapes and kinds of glasses and found some I think I can use to subtly convey some of the sins. Some of the designs were too literal and didn’t leave anything for the viewer to work out, such as a whisky glass with a bullet embedded in it, which could symbolise “Wrath”, so I discounted using anything this obvious and instead would like to really concentrate on using colour to portray the emotions of the sins.
Overly literal glass that could portray “Wrath”
Glasses that could work well for portraying some of the sins.
Research on colours and the messages they convey to the viewer
I don’t really agree with all the above chart’s suggestions so have further researched colours and the meanings they convey.
An emotion a character is experiencing can be identified by what colour the character, or whatever they have is or turns in to. A character might turn red when they are angered or embarrassed, yellow when happy, or blue when sad. The background might even change to the same colour the person is. Sometimes, a character will change clothes to reflect what they feeling that particular day. Someone with an Aura Vision might be able to tell what mood another person is in by the colour their aura emits.
The trope is pretty old as the Seven Deadly Sins originally had colors associated with them. Envy is green (yes, that's where the whole Green-Eyed Monster idea came from), Lust is blue (in some languages, a porno is actually called a "blue film" and a horny person is said to have a "blue mind"), Pride is purple (the color of royalty), Wrath is red, Gluttony can be pink or orange, Greed is gold, and Sloth is light blue or cyan.
Here's a list of colours commonly used to identify several emotions:
· Red: Anger, embarrassment, passion, or lust.
· Blue: Shyness, sadness, or calmness.
· Yellow: Cowardice, happiness, or caution.
· Green: Disgust, envy, friendliness, or greed.
· Purple: Pride, fear, or courageousness
· Grey: Depression, regular sadness, or stoicism.
· Black: Coldness or mournfulness.
· Pink: Cheeriness, embarrassment, or love.
· White: Shock, fear, coldness, or mournfulness.
Source: https://tvtropes.org/pmwiki/pmwiki.php/Main/SevenDeadlySins
Envy
Aka Jealousy, green is the obvious theme colour: Jealousy is supposed to be the ‘green-eyed monster’ and naturally there are special coloured contact lenses available which can change your eye colour. With Envy ‘looks could kill’, so your would-be personification of jealously might be armed with a fake knife and scabbard – just right to back up cutting comments, which are so much a feature of jealousy.
Role models for Envy are Iago, Othello’s treacherous second-in-command; Jezebel, either the biblical one or the shameless hussy portrayed by Bette Davis.
Greed
Gold is the obvious colour choice here, although with money also being the alleged root of all evil, there are opportunities for the ‘mean green’ also. (Although British banknotes, with more colour variation than their American counterparts, don’t work in this context, many off-the-peg costumes incorporate money elements of American origin and are based on the dollar anyway, so no problem). For some, of course, money is a little passé, so one can accessorize with credit-card replicas, including costumes.
Role models for Greed are King Midas (who turned everything he touched, including his daughter, to gold) and his modern-day equivalent, the Bond villain Goldfinger. Also a little too greedy for their own good is Gordon Gekko (from the film ‘Wall Street’) and Cruella de Vil, taking up mass dog-napping in her desire for a dalmation fur coat!
Sloth
Potentially the most difficult of the seven to portray: One option is for the party-goer to turn up exactly as they are because they can’t be bothered to buy, hire or make a costume! The obvious theme colour is grey and if we really need to look for role-models and suggestions, we have the Couch Potato, in one form or another, a Snail or Slug (although off-the-peg costumes for these are, strangely, hard to find, although Star Wars’ Jabba the Hutt comes close) or a furry creature with three amphibians on its back – a three toad sloth! More basic (and less bother) is to turn up in some kind of sleepwear.
Pride
Pride equates to vanity and in this context, we suggest Silver as the theme colour, reflecting (so to speak) the mirror-element which can be so essential to those of a vain disposition. There are plenty of role-models from literature and film – from Titania (Midsummer Nights Dream) to Scarlett O’Hara (Gone With the Wind) and Ming the Merciless (Flash Gordon) to Satan himself (Pride goes before a Fall, as the poet John Milton might have put it). Alternatively, for costumes to portray Pride, the choice is probably between a Peacock (technically a male, although many of the costumes on the market are made for females) and a Beauty or Prom Queen. Those looking to go as a couple or group might consider lion costumes as, of course, in a group, they are a pride.
Wrath
No problems with the theme colour for Wrath – Red. Of course although he’s already been mentioned above Satan or the Devil can work well here, and aside from His many names and manifestations (Beelzebub, the Horned One, etc.), He can equally well be a She (as portrayed by Elizabeth Hurley in ‘Bedazzled’). There are those who feel that the Devil is more devious than wrathful and that it’s the God of the Old Testament who was more disposed to wrathful smiting and vengeance. However, rising above religious considerations (although we are considering the Seven Sins here), we can consider the case of Carrie, the eponymous heroine, who gets to work with two of the Deadly Sins – firstly the Pride of the Prom Queen (even if the vote was rigged) and then a deadly form of Wrath once she discovers the truth. A Carrie-style Prom Queen outfit is available, albeit not the most glamorous ensemble, and certainly somewhat different from the traditional Beauty Queen. For males, there’s always The Hulk, prone to legendary temper tantrums.
Gluttony
A yellow theme colour might symbolise the fat-related issues involved, but one can equally well argue for candy-floss pink, chocolate brown or an assortment of colours of those things people find most tempting to eat! A knife and fork might prove useful costume props, and one might even run (or walk slowly) to other dining-related items as part of the ensemble. In terms of costumes, the ‘Jolly-Wobbly’ styles of outfits can prove useful (a role model is Mr Creosote, the gourmet diner who explodes in Monty Python’s ‘Meaning of Life’) but equally well one can mention Henry VIII who had something of a reputation for eating, as well as his predilection for wives.
Lust
Purple could be an appropriate theme colour (as in ‘purple passion’), but in theory most of our customers should not need much guidance here, given the current trend for short ‘n’ sexy costumes for females. Those who feel they can carry off such costumes are therefore spoilt for choice and one might add that there are also some novelty costumes on the market, primarily designed for males, featuring buxom versions of objects of ‘lust’ such as Hula and Harem girls and the ever popular French Maid. For males not favouring the ‘drag’ angle, one can choose between the options of the street-cred slicker, lounge lizard or pimp (although in a couple scenario, this might involve the debatable option of the other half in the ‘ho’ (street girl) role), or one of the multitude of superheroes (especially as many come equipped with an in-built ‘six-pack’).
There are always the Screen Idols to explore – Valentino in his ‘Sheik’ role had the ladies swooning, Clark Gable’s Rhett Butler sent many hearts a-flutter, and even nowadays, there are many stars who give good box-office. The opportunities for females are more varied – the Silent Screen had its Theda Bara (the original cine Cleopatra), Betty Boop was touted as an early sex-symbol (even though she was a cartoon) and her popularity still endures. Dietrich (‘The Blue Angel’) and Monroe (‘Seven Year Itch’ and ‘Gentlemen Prefer Blondes’) are also potential choices. When it comes down to it, if one’s trying to portray Lust. are you looking to dress-up in what works for you or what is going to get the appropriate response from others?:
Objects that could possibly be used to portray the sins
Lust - Apple (temptation), Lips
Gluttony - Plate, cake, burger, cutlery
Greed - money, designer logos, super-car badges, shopping bags
Sloth - bed, TV, recliner, playstation
Wrath - gun, poison, broken home-wares, cut up clothes,
Envy - Green eyes, designer logos - shoes, bags, cars, jewellery etc,
Pride/Vanity - Mirror, Powder puffs, cosmetics, perfume, bloody scalpel, papparazi camera, celebrity magazines, jewellery/finery
Examples of a photographer’s series depicting the deadly sins in glassware (Not particularity successful in my opinion)
Sloth
Envy
Greed
Pride
Wrath
Gluttony
Lust
The Psychology of Color: A Designer’s Guide to Color Association & Meaning
Posted by Rikard | Feb 28, 2015
“The subject of color seems to have almost endless ramifications
and to touch upon life in almost every quarter, for color is rich in lore,
rich in meaning and purpose.” – Faber Birren
There is a large array of emotional responses that are associated with colors. Some of these are obvious, some obscure. Certain associations are specific to a country or region, while others are universally recognized—being rooted in human anatomy or observable natural phenomena. Some colors can have different meanings, even opposing meanings, based entirely on context and application.
While there are many, many factors that come into play when coming up with a design’s color, this should certainly be one of them. By knowing that red and yellow are the most visually attention-grabbing colors, you might design a better billboard. Knowing that blue signifies knowledge may help decide the color of a library’s logo. Like most things related to design, these aren’t rules set in concrete but rather one more tool that you can use or intentionally violate to deliver your intended message.
In this article, I’ve collected and summarized the emotions and concepts associated with the six basic colors, plus black and white. I’ve tried to make it as definitive as possible and included numerous examples, but the more you study this subject, the more you will find. The most definitive texts on the subject, in my opinion, are the books of Faber Birren, who was a consultant on color and color theory and put out numerous books on the subject.
With that caveat, you should find this article comprehensive and useful in design, photography and illustration.
RED
“At once, red is the passionate and ardent hue of the spectrum, marking the saint and the sinner, patriotism and anarchy, love and hatred, compassion and war.” – Faber Birren
Warmth, anger, crudity, excitement, power, strength, love, passion, fire, blood, extreme emotions, battle. Red is supposed to prompt impulse buying. It has been used by the church to give the feeling of pomp and circumstance. In history it represents royalty, majesty and triumph. Usually thought of as a violent and exciting color.
Emotional Response
Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.
Use in Design & Advertising
Red brings text and images to the foreground. It is used to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, ‘Lady in Red’, etc). Red is widely used to indicate danger (high-voltage signs, traffic lights). This color is also commonly associated with energy, so would be appropriate when promoting energy drinks, games, cars and other items related to sports and high physical activity.
Associated Meanings
· General Appearance: Brilliant, intense, opaque, dry
· Mental Associations: Hot, fire, heat, blood
· Direction Associations: Danger, Christmas, Fourth of July, Valentines Day, Mother’s Day, Flag
· Objective Impressions: Passionate, exciting, fervent, active
· Subjective Impressions: Intensity, rage, rapacity, fierceness
· Signifies: strength, health, vigor, lust, danger
· Holiday: Yule
· Planet: Mars
· Day: Tuesday
· Astrological: Scorpio
Character Study
Here is the vital color. Love red in a big and generous way and you have real courage before life. You are vigorous and given to action, for life means much to you. Do you like sports? Are you inclined to be very positive in what you have to say?
In affairs of the heart you are rather likely to be fickle. Because of your eagerness for excitement you may break many old hearts in your glamorous efforts to win new ones. But people who understand you recognize that you are a very human person, after all, and will more readily forgive your faults than you will forgive theirs.
You are quick to judge people. First impressions count with you and very often cause you to act emotionally rather than mentally.
Related Colors
· Light red represents joy, sexuality, passion, sensitivity, and love.
· Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
· Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
· Brown suggests stability and denotes masculine qualities.
· Reddish-brown is associated with harvest and fall.
Examples
GREEN
Spring, the macabre, freshness, mystery, envy, hope, eternal life. Being composed of yellow and blue, green presents the feeling of light and coolness, cheer and restraint. It is the color of nature as usually seen. Green alleviates tension and implies restfulness.
Emotional Response
Green supposedly has healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a ‘greenhorn’ is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.
Use in Design & Advertising
Green is used to indicate safety when advertising drugs and medical products. Green is directly related to nature, so is used to promote ‘green’ or natural products. Dull, darker green is associated with money, the financial world, banking, Wall Street.
Associated Meanings
· General Appearance: Clear, moist
· Mental Associations: Cool, nature, water
· Direction Associations: Clear, Saint Patrick’s Day
· Objective Impressions: Quieting, refreshing, peaceful, growing
· Subjective Impressions: Repulsiveness, disease, terror, guilt
· Signifies: finances, fertility, luck, success, charity, growth, rejuvenation, ambition, greed and jealousy, plant kingdom, herbal healing
· Planets: Venus, Mercury
· Days: Friday, Wednesday
· Holidays: Spring Equinox, Beltane, Saint Patrick’s Day
· Astrological: Taurus
Character Study
This is nature’s color, preferred by human beings who are likewise fresh and natural in personality. If you like green, you are sure to have a rather broad interest in the world, to be aware of the problems of life, to be tolerant and somewhat liberal.
Because your mind is clear and full of varied attentions, you are an agreeable person. You like to play bridge, to shop, to read all the best-selling books. You respect money and are anxious to improve your standard of living. In this, perhaps, you are like many others. Yet the chief difference in you is that you delight in friends, travel, sensible luxuries, without being either miserly or inclined to put on a false front. You are good and normal, and relish the scandals of others while carefully avoiding them within your own household.
Related Colors
· Dark green is associated with ambition, greed, and jealousy.
· Yellow-green can indicate sickness, cowardice, discord, and jealousy.
· Aqua is associated with emotional healing and protection.
· Olive green is the traditional color of peace and ironically a color common in military uniforms.
Examples
YELLOW
Value, sunlight, the Orient, treachery, brilliance, joy. Being nearest to sunlight, it is connected with cheer and springtime. Yellow claims attention first and fastest and sits alongside red as the most obvious and vibrant color.
Emotional Response
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.
Use in Design & Advertising
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children’s products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, ‘childish’ color, so it is not recommended to use yellow when selling prestigious, expensive products to men—nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.
Associated Meanings
· General Appearance: Sunny, incandescent, radiant
· Mental Associations: Sunlight
· Direction Associations: Caution
· Objective Impressions: Cheerful, inspiring, vital, celestial
· Subjective Impressions: High spirit, health
· Signifies: knowledge, learning, concentration, persuasion, charm, confidence, jealousy, joy, comfort
· Planet: Mercury
· Day: Wednesday
· Astrological: Gemini, Leo
Character Study
This hue is often picked as a favorite color by very intelligent people. If you like yellow, you are probably high-minded and, perhaps, a person who is drawn into reforms or strange groups.
You have a beautifully controlled temper. Yet the temper is there, nonetheless, and you are quite capable of putting people in their places if you feel so moved. People you meet for the first time may not always think you the most friendly soul in the world; but those who know you intimately will respect and cherish your profound character.
You long secretly for the admiration of others. While you outwardly resist flattery, you inwardly glory in it. You are inclined to live alone mentally. You are a true friend and a rare soul who can keep secrets.
Related Colors
· Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
· Light yellow is associated with intellect, freshness, and joy.
Examples
BLUE
Blue is usually associated with knowledge and serenity. Coolness, ethereality, the infinite, significance, repose, formality. It is associated with the sky, the ocean and ice. It has always been the symbol of truth and purity. Loyalty, compassion, connotes serenity.
Emotional Response
Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.
Use in Design & Advertising
You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products. Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America and by survey is the “favorite” color.
Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.
Associated Meanings
· General Appearance: Transparent, wet
· Mental Associations: Cold, sky, water, ice
· Direction Associations: Service, flag
· Objective Impressions: Subduing, melancholy, contemplative, sober
· Subjective Impressions: Gloom, fearfulness, secrecy
· Signifies: tranquility, understanding, patience, health, truth, devotion, sincerity, honor, loyalty, peace, wisdom, protection during sleep, astral projection
· Planets: Moon, Venus, Saturn, Jupiter
· Days: Monday, Friday, Saturday, Thursday
· Astrological: Libra, Sagittarius
Character Study
Here is the color of conservatism and dignity. You are sensitive to others, sensitive to yourself. You have real weight to your character and never enter into any silly enthusiasms without careful thought.
You are not one to monopolize conversations, although you can hold your own when you once make up your mind to do so. You are cautious in word, dress and action. What troubles you most, however, is an inability to let go in moments of excitement. Perhaps situations and personalities bother you unduly.
When you sin, your conscience is bothered, but you will sin just the same. This is because you have a rational mind and know how to justify yourself.
Related Colors
· Light blue is associated with health, healing, tranquility, understanding, and softness.
· Dark blue represents knowledge, power, integrity, and seriousness.
Examples
BLACK
Death, gloom, sorry, hidden action, evil, mourning, disorientation through absence of light. Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes).
Emotional Response
Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, ‘black death’). In heraldry, black is the symbol of grief.
Use in Design & Advertising
Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange—other very powerful colors—black gives a very aggressive color scheme. Black also communicates elegance and prestige and thus is commonly used in high-end products, such as smartphones, limousines, formal suits and Jack Daniel packaging.
Associated Meanings
· General Appearance: Spatial—darkness
· Mental Associations: Neutral, night, emptiness
· Direction Associations: Mourning
· Objective Impressions: Funeral, ominous, deadly, depressing
· Subjective Impressions: Negation of spirit, death
· Signifies: Negation without reflecting, unlocking when stuck, banishing evil or negativity
· Holiday: Samhain
· Planet: Saturn
· Day: Saturday
· Deities: The Crone
· Astrological: Scorpio & Capricorn
Examples
WHITE
Snow, delicacy, purity, cold, peace, cleanliness, elegance, frailty, mourning, enlightenment, faith, glory, salvation. Orientation through light. In war, white means surrender.
Emotional Response
White is associated with goodness, innocence and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
Use in Design & Advertising
In advertising, white is associated with coolness and cleanliness because it’s the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.
Associated Meanings
· General Appearance: Spatial—light
· Mental Associations: Cool, snow
· Direction Associations: Cleanliness, Mother’s Day, flag
· Objective Impressions: Pure, clean, frank, youthful
· Subjective Impressions: Brightness of Spirit, normality
· Signifies: purity, consecration, meditation, divination, exorcism, the full moon, healing, peace, spiritual strength, may be substituted for any other color
· Planet: Moon
· Day: Monday
· Astrological: Cancer
Examples
ORANGE
Being made of yellow and red, orange gives the idea of light and heat. It is the color of pride and ambition. Associated with sunshine and warmth, considered cheerful.
Emotional Response
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement and stimulation.
Use in Design & Advertising
To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.
Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.
It’s disadvantage is that by survey of “favorite color” orange usually comes the lowest and thus it is rarely used for longer term products, such as cars or electronic products.
Associated Meanings
· General Appearance: Bright, luminous, glowing
· Mental Associations: Warm, metallic, autumn
· Direction Associations: Halloween, Thanksgiving
· Objective Impressions: Jovial, Lively, energetic, forceful
· Subjective Impressions: Hilarity, exuberance, indulgence
· Signifies: encouragement, adaptability, stimulation, attraction, plenty, kindness
· Holiday: Candlemas
· Deities: Brigid
· Planets: Sun, Mars, Mercury
· Days: Sunday, Tuesday, Wednesday
Character Study
Choose orange and you are a person to be envied. For you are a “hail fellow well met.” Perhaps not so ardent and so passionate as the red type, you still have a grand love for life.
Your taste runs to cheerful friends and good foods. You are just as much at ease among sinners as among saints. In fact, much of your life is devoted to things social. Yet, you should be careful. People may say behind your back that your last friend is always your best friend.
You are not one to be alone. You like eminent people, whether they are prizefighters or presidents. You want life to surround you, warm and mellow, like the orange glow from a fireplace.
You make the ideal bachelor or spinster, perhaps because you are inclined to know a little about many people and not very much about one or two.
Related Colors
· Dark orange can mean deceit and distrust.
· Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
· Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.
Examples
PURPLE
Color of royalty. Has a strong religious significance. It is used as half-mourning. By associations, it gives a feeling of mystery. It is the color of shadows.
Emotional Response
Purple combines the stability of blue and the energy of red. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
Use in Design & Advertising
According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.
Light purple is a good choice for a feminine design. You can use bright purple when promoting children’s products.
Associated Meanings
· General Appearance: Deep, soft, atmospheric
· Mental Associations: Cool, mist, darkness, shadow
· Direction Associations: Mourning, Easter
· Objective Impressions: Dignified, pompous, mournful, mystic
· Subjective Impressions: Loneliness, desperation
· Signifies: power, piety, sanctity, sentimentality, tension, sadness amplification of other energies, wisdom, high ideals, spiritual protection and healing, psychic ability, protective energy
· Planet: Jupiter
· Day: Thursday
· Astrological: Sagittarius
Character Study
Two different types of people like purple—very profound beings and those who merely wish to appear so.
Choose purple and you are, no doubt, a mystery to yourself as well as to others. Aristocratic and artistic people often favor the hue for its exclusive dignity. Such persons are generally satisfied with themselves, sometimes conceited and nearly always capable of great things.
If you like purple, you no doubt lay claim (if only in your heart) to a rather superior attitude toward the world; but, if you are extremely clever, are you also inclined to be a trifle lazy?
Purple types are easy to live with. They are neither too bold, like red, nor too straight-laced, like blue. Yet they must beware of any “lavender-and-old-lace” tendencies, which may snare them if they don’t watch out.
Related Colors
· Light purple evokes romantic and nostalgic feelings.
· Dark purple evokes gloom and sad feelings. It can cause frustration.
Examples
RED & GREEN
Red and green together denote pain (and, ironically, Christmas).
BLACK & WHITE
Black relieved with white signifies sophistication, vigor, newness.
BLACK & RED
Black and red together are the colors of enemy.
First test shoot using single continuous light source from softbox
Contact sheet
Most successful images from first test shoot
I am reasonably happy with these shots as a test and it has taught me to fill the glasses really slowly to avoid the bubbles in the water or better still, use bottled water as I feel the bubbles detract from the shots. My next plan is to assign final colours and glass or glasses type to depict each sin and sketch out the “poses” I think would work for the glasses. I also want to look at background textures and colours for each scene to see if this will compliment and further convey the message or just detract from the subject. I also may use additional props in the shots to qualify the particular sin if I don’t feel the main subject is adequately demonstrating the sin. This could be a cork from the bottle in each shot or maybe a shot glass with the word of the sin written on it in a sympathetic font for each sin or I could create neon type signs in Photoshop (the kind one might see in a bar) depicting the word of each sin. I have ordered some different glasses I think could work well for the next shoot, however, due to COVID-19, Amazon delivery times are longer, so they won’t arrive for a few days.
Shoot 1
The glasses have now arrived so I made a visit to the local Range and picked up some silk finished black card to use as a surface for the shoot which I hope will subtly reflect some of the colours and highlights from the glasses. I also purchased an A3 sheet of matt black card to position in front of the soft box which I will use as my background while still allowing light to come out on the left and right hand side to hopefully create fine highlights on the left and right side of the glasses. I will use a second soft box to light the still life from the right and adjust to different positions and heights to try and achieve the best lighting effect. I will use the standard 18-55mm kit lens on my Nikon D5600 which I will position on a tripod and use a remote shutter release to avoid any camera shake during longer exposures.
Set up for the shoots
Notes on colours to use to portray sins and sketches of possible poses for glasses.
Contact sheets for first shoot
Best shots from the shoot
Overall, I was quite happy with this shoot and was able to pose the glasses in the way I had sketched them out. I made minor adjustments to the images in Bridge (mainly adjusting the contrast and clarity a little) and cropped some of them slightly in Photoshop.
Shoot 2
For the second shoot, I used the same set up as before with the addition of making the coloured liquids from food dyes and water, to put in the glasses. The colours I was able to get were red, green, blue and yellow, so this should hopefully allow me to create the colours I need.
Contact sheets
Most successful images from second shoot
I received helpful feedback on the images at the virtual “pin-up” session which I plan on implementing on my next shoot. Again, I only made minor adjustments to the shots as I did after the first shoot as the images were fairly close to the look I was after in camera.
Shoot 3
As mentioned above, I re-shot the wrath set up and also re-shot the pride glass as the colour I was trying to create was purple, however, this didn’t really work. I also re-shot the sloth image with light blue liquid to demonstrate the sin.
Contact sheets
Best shots from this shoot
I wasn’t happy with my shot of the tankard so decided on a different shot to portray the sin of wrath, using a smashed glass, which I will set up on my next shoot.
Shoot 4
I used the same set up as the previous shoots for this one. I also used a reflector and tried both the white and gold side for the shots but this didn’t really add anything to the images.
Contact sheets
Best shots from this shoot
I am much happier with the broken glass showing the sin of wrath and edited the images to the same degree as the previous shoots making very similar adjustments.
Final ten images selected (not shown in final order)
As there are only seven deadly sins but ten images required for the final submission, I had considered including some of the images from shoot one which didn’t have the coloured liquid in the glass. On reflection, I decided instead to include alternative shots of somer of the sins as I think all the shots need to include colour for them to work together as part of the same series. I also edited out the shot glass supporting the wine glass in the lust shot using the pen tool in Photoshop.
Gluttony
Pride
Envy
Greed
Sloth
Lust
Greed
Greed
Gluttony
Wrath
Gallery mock-ups
Today I have been looking at print options and sizes for gallery display. I have decided the images would work well in a really large format without frames so have researched the possibilities and associated costs. I would like them to be 50″ x 40″ (pro-rata depending on crop) metallic prints on 2mm satin acrylic. I think the metal print will really help boost the highlights in the shots and show off the richness of the colours. The cost per mounted print would be £380 each and turnaround is five days.
Examples of large format prints in a gallery space
I think the images would work well compositionally and tonally displayed like this.
I like the balance of showing these images in this order.
This layout also works well I feel.
This scale really adds impact to the shot and the ones below.
I like this sequence as I feel it tells a story, leading from left to right and the composition, poses and tonality work well together.
Final order sequence images will be displayed in
3rd (and final) Zoom virtual “pin-up” session
Today we held our third and final Zoom visual “pin-up” video call. I have found these really useful for getting feedback and guidance on my images, planned sequence and format for my final prints. I ran through the sequence and my lecturer agreed they were in a fluid order that made sense and flowed well so I will keep them in the sequence above. Our lecturer encouraged the class to try and identify what sins I was attempting to portray with each image and I’m really glad to report that they were all guessed correctly by the class which showed me the combination of posing the glasses along with a coloured liquid to convey the emotion, helped convey the message I am trying to portray successfully.
There are some specs of dust and finger prints on some of the images that weren’t noticeable when editing but became apparent while re-sizing to 50″ x 40″ for print, so one of the other students (Michal) very kindly sent over a couple of links to Photoshop tutorials, which I will watch before I re-optomize and re-size for print.
https://photoshopcafe.com/ACR-CameraRaw-FilterBrushes-local-adjustments
https://www.youtube.com/watch?v=Yp_pXajhy40
Evaluation
For my Personal Project, I decided to explore the concept of portraying the “Seven Deadly Sins” through photographs. My research showed me some of the different approaches photographers have taken in the past to portray these, through portraiture (Ricky Davis), architectural photography (Bethany Parkin) and still life photography (David Sandell and Dave Nitsche). My research also showed that colour plays a large part in conveying emotions so I decided to define which colours I wanted to use in each image to help further convey the sin. Initially, I wanted to use portraits to convey my message and utilise appropriate props to show the sins, however, due to the COVID-19 outbreak restrictions, this was simply not possible. I discounted the idea of using architectural shots for similar reasons so decided on using glassware to create still lifes filled with appropriately coloured liquids (food dyes) to help further convey each sin. After much searching on the internet, I managed to find and order some glasses that I thought could work well and also visited the Range and purchased black silk finish card to use as a surface for the images and matt black card to fix to the front of my softbox to use as a background.
For my first test shots, I prepared my set as described above and added a further softbox to the right of the set which I moved around until I was getting the look and reflections I was after. I also decided not to use coloured liquids in these shots and try to convey the sins as much as possible by only using specific glasses in specific poses to show the sins. I also experimented with a reflector to further bounce light into the shots and used a remote shutter release as I needed a slow shutter speed to avid increasing my ISO (which I kept at 100).
I was reasonably happy with the outcome of the first shoot, however, the tankard I had selected to show “wrath” was a fairly ugly glass in comparison to the other glasses I had chosen and was very difficult to light to my satisfaction so I will see how this one works with the liquid and if I am still not happy, look at another glass option for this specific sin.
Now that we are no longer submitting prints, I have updated my schedule to give me more time for shooting and optimising in the week I had set aside for this.
For my second shoot, I utilised the same set up and poses as the first one with the addition of the coloured liquids which were:
· Lust – red
· Gluttony – orange
· Greed – yellow/gold
· Sloth – light blue/cyan
· Wrath – red
· Envy – green
· Pride – purple
I had also considered the possibility of using a neon sign type effect in the background showing the sin or possibly a cork in the shot with the word written on it if I felt the shot wasn’t fully conveying the sin, however, I decided against this as I feel I would have failed in the image if I need to rely on this device to convey the sin.
Mixing the colours to get the results I was looking for was very challenging and took a lot of time and effort but was well worth it as by my final shoot, I had the colours I was looking for and they really enhanced the images.
Unfortunately, the addition of the red liquid to the tankard for the “wrath” still didn’t look the way I wanted (I think the glass is simply too thick to let the light show the liquid the way I would like) so I decided to drop the tankard in favour of two wine glasses. The first glass would be filled with red liquid and be standing over a smashed wine glass, which I think would be more in keeping with the look of the other glasses in the series. I also felt the colour and lighting in the “pride” shot was not right, so I would re-shoot that too.
By the time I had completed my fourth shoot and previewed the images in Bridge, I was happy that I had captured the images with the poses and colours I needed to portray all the sins. (with the addition of some alternative poses for some of the sins to give me my ten images for submission).
Because of the time I had spent setting up the images during the shoot, there was very little I needed to do within Photoshop to optimise the shots. I really only made quite minor adjustments in Bridge and slight crops on some of the images.
On the whole, I am very happy with how my final shots worked out and think they work well in the sequence I have submitted on the canvas on MyCity. I think the success of the images is due in no small part to the amount of time I spent researching my initial concept and studying many tutorials on-line showing the best ways to light glassware along with much experimenting over the course of the four shoots. I feel the images would have the most impact printed as 50” x 40” without frames onto satin aluminium as I think this material would really bring out the colours and highlights in the glasses.
During a Zoom virtual pin-up, my lecturer asked the class to guess what sins I was trying to portray in the shots and I was really happy the class were able to identify all of the sins correctly from my images. This proved to be a more challenging brief than I initially thought it would be however, it has really helped me refine my composition techniques for still lifes and taught me a tremendous amount about lighting. I really enjoy still life photography and will definitely benefit in my future work from the new skills I have leaned and improved upon carrying out this brief. For future shoots of this nature, I will tether my camera to a larger monitor in order to allow me to see a lot more details (such as small bubbles, dust or finger marks on the glasses) as it’s just not possible to see these issues on the back of the camera. This would reduce the amount of time required in post-production to fix any issues. I think I would also like to try focus stacking the shots in Photoshop as there were occasions I wasn’t 100% sure where I wanted the main focus to be and this approach would give me further options when optimising.
2 notes
·
View notes