cleanfeedmedia-blog

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Firefighters Charity : The Things They See.

We are extremely proud to have been responsible for filming and placement of the Fire Fighters Charity awareness video looking at the mental and physical health implications of being in the fire service ahead of the charities 74th  Anniversary on August 17th. 

After the Grenfell incident, the conversation about the mental health of firefighters came to the forefront of the story and following on from this, the charity, which supports current and retired firefighters in need, has produced its first awareness video looking into the physical and psychological impact that daily traumatic situations can have on those whose job it is to respond, rescue and recover.  41,000 shifts were lost due to poor mental health in 2016 alone. An additional survey by MIND into the state of mental health within the emergency services found

·         27% of emergency service workers had contemplated taking their own lives due to stress or poor mental health whilst working in the fire services

·         85% of fire and rescue service workers had experienced stress, low mood or poor mental health at some point whilst working

·         55% of emergency service workers sought medical help due to stress or poor mental health

·         86% agreed there needs to be more emotional support made available to emergency services personnel.

·         87% believed there needs to be more investment in promoting good mental health amongst emergency services staff and volunteers.

The charity relies on donations from the fire and rescue community, as well as the general public, to meet the £8.5m cost of operating its services for over 5,000 beneficiaries a year.

To read more visit and see the video for yourself visit: https://www.firefighterscharity.org.uk/i-cant-forget/

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April marks the start of National Pet Month, a nationwide charity campaign to encourage responsible pet ownership and raise awareness of the great benefits living with a pet can bring for your family.

Now in its 27th year, National Pet Month celebrates the joy pets can bring but also acts as a reminder of our responsibility to look after them. It’s important that owners are prepared for what’s involved in looking after their pet, from brushing their teeth, grooming and worming right through to ensuring your pet can access adequate veterinary care when required.

However, according to new research from Tesco Pet Insurance, the owners of 2.41million cats and dogs would be unable to pay the average cost of an unplanned trip to the vet in the event of an accident or emergency. The research also showed that over half of the nation’s pets are uninsured, with owners citing worry about cost as the main reason. With the average emergency vet bill totalling £493, millions of pets could be left vulnerable.

Marc ‘The Vet’ Abraham practicing TV veterinary surgeon and global animal welfare campaigner and Michael Bellingham, chairman of National Pet Month took part in a packed radio day to discuss the research, responsible pet ownership, what to consider before committing to a pet and what’s in store for pet owners during National Pet Month.

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Its My Thing!

 ITS MY THING is a new campaign from Fruit Shoot aiming to encourage kids to find their ‘Thing’.  Almost 80% of UK parents claiming that kids these days are under to much pressure to live up to societies expectations and grow up too quickly.  79% said they believe this pressure is limiting their children’s ability to be themselves, and discover passions and interests that make them happy.  

The It’s My Thing campaign celebrates and champions self-expression and individuality in children. It aims to encourage children across the country to find their thing and empower parents to let their kids adventurous sides shine through.  We spoke to Cbeebies Dr Ranj to find out more..take a listen...

 https://soundcloud.com/cleanfeedmedia/fruit-shoot-all-qs-prerecord/s-9Svp2

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Fortitude Series 2

We are extremely excited that Fortitude returns to SKY Atlantic for a terrifying second season tonight at 9pm.  Having been the broadcast partners for the launch of the second series, we are now well and truly hooked!!!! Are you brave enough???

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Dame Barbara Windsor Supports Blind Veterans UK Xmas Lunch 2016

On Monday 12th December Blind Veterans UK released their first ever Isolation Report, which surveyed the charity's beneficiaries to gauge their experiences of losing their sight. 

The charity estimates there are 59,000 blind veterans who are eligible for the charity’s support, but most are currently not receiving it as they are unaware they could qualify for support. 

Barbara Windsor attended the Blind Veterans UK Christmas Lunch in London to show her support of the work and to meet with the blind veterans in attendance. 

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On Monday 12th December we placed David Read, CEO of Prestige Purchasing onto BBC Radio 4′s You and Yours program to discuss the release of the 2016 Food Inflation Report.

Prestige Purchasing’s authoritative, annual Food Inflation Report, used by the restaurant and leisure industries to plan their purchases, found that in 2016, food prices faced a third year of deflation but with the Trump presidency, the triggering of Article 50, a restriction on oil production, and Russian sanctions the future of food inflation has changed.

Click the box above to take a listen to find out how this will affect consumers in 2017.

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Blind Veterans UK | Good Morning Britain

Working with Blind Veterans UK for Remembrance 2016 has been moving, watch Simon Brown and Warren Ward share their touching story on GMB.  

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Blind Veterans UK | ITV Yorkshire

Another excellent interview with Simon Brown and Warren Ward on ITV Yorkshire for Blind Veterans UK Remembrance Day coverage. 

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First piece of coverage for Blind Veterans UK on London Live this morning with veteran Ken Facal.

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Looking ahead to Remembrance Day with Blind Veterans UK

As Remembrance Day approaches, Blind Veterans UK will be paying tribute to all of the men and women who have fallen in conflict, as well as those who are now battling severe sight loss. Cleanfeed Media are extremely proud to be handling broadcast support for the charity, once again helping to share some of the remarkable stories of those supported by Blind Veterans UK. 

Simon Brown was a Corporal in the Royal Electrical and Mechanical Engineers in Iraq when, in 2006, he was shot in the head during a rescue mission in Basra. On the day of his injury, Simon had successfully rescued six of his colleagues whose vehicle had broken down. As he was withdrawing from the area, he was hit by sniper fire. A bullet entered his left cheek and exited through his right cheek, shattering both cheekbones, destroying his left eye and severely damaging his right eye. 

Simon credits Warren Ward with saving his life as he was the driver who got him out of danger and to medical help soon enough. Warren volunteered to drive Simon on the day he was shot. A vehicle had broken down and Simon and Warren went out to pick it up. It was there that they were ambushed. They were in a Warrior Armoured Vehicle and were taking fire from the buildings above. Although Simon survived, his life changed forever. 

Since receiving support from Blind Veterans UK, Simon has been able to regain his independence and self-confidence. He works full time in the charity’s headquarters as a member officer, responsible for recruiting more blind veterans. The charity estimates that there are 68,000 plus blind veterans who could be eligible for our help but are unaware of it. 

This year, for the first time in the 10 years since Simon lost his sight, Simon and Warren will be marching together to the Cenotaph hoping to raise awareness of Blind Veterans. 

Simon said: "Iraq changed me just as much mentally as it did physically, and ten years on the scars are still there. Blind Veterans UK helped me through the very worst times and for that I am very grateful. Supporting the charity by working at it and trying to spread the word about its work as much as I can is my way of saying thank you for everything they have given me" 

Blind Veterans UK provide a range of practical and emotional support to veterans like Simon – from sports facilities and skills training to mobility equipment and long term nursing care. But they are a charity and can’t operate without the amazing support of the British public. If you would like to read more stories or donate please visit www.blindveterans.org.uk

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It’s that time of year when the dreaded C-word is looming over the PR world. That’s right, I’m talking about Christmas! Most of us in PR will have been thinking about Christmas since the end of summer but now is the time when things really start ramping up. Plus, reactive stories can be just as important as campaigns planned over the past few months. 

Christmas is also a good time for brands looking to spend any left over budget for the year on gaining some media coverage. 

Broadcast PR can be used to secure vital media coverage across radio, TV, and through online video production and placement. As things start to wind down a bit towards the end of the year, broadcasters can be slightly more receptive to PR led stories. 

RAJAR’s Q4 results often show that listening figures and length of listening to radio increases in the final quarter of the year; this is because more of us are inside as the weather gets colder and what better to keep us company than the presenters on the radio. In the last year talkRADIO (sister to talkSPORT) and Share Radio launched and have seen growing audience figures, which proves the public are still interested in listening to and engaging with speech based radio. With this in mind a well-timed Broadcast PR campaign for your client with a well-placed spokesperson can provide access to the ears of potentially 90% of the population (see latest RAJAR figures) and can help boost awareness of your brand or current activity. 

At Cleanfeed Media we have worked on many varying campaigns for the festive season, whether it be for charities supporting a call to action to increase awareness and donations, or for larger retail brands like Amazon to promote their Christmas deals, or public bodies looking to inform consumers with newsworthy figures and information. 

So what is the best way to secure Broadcast PR coverage this Christmas? 

First up, as always, make sure the story is of interest – is it relevant for consumers? Are there interesting local angles? Regional BBC's and Commercial radio often will not be interested in a story unless it has a local link for their area (except of course for huge national news or big name celebs). 

Second, is the guest relevant to the story? Yes, household names can help secure coverage but only if it is the right household name that ties in with the story. A celeb chef talking about psychology is probably not going to work. Also avoid media spokespeople that are saturated in coverage – think outside the box. Chances are if you want to use the top media spokesperson for your story, so will everyone else so check that they haven’t been on radio in the past 3 months and ensure they sign an exclusivity agreement with you for at least a month either side of your campaign day. 

Finally talk to a specialist agency, we are best placed to tell you exactly what will and won't work for broadcast during this period and generally have insight into what stories and guests have already been covered. 

If you need support and advice in crafting your story, input on relevant research questions and/or suggestions of media worthy and relevant spokespeople then give us a call. We are happy to provide input on ideas no matter what stage in the planning you’re at. The sooner the better but we are also no strangers to short turnaround times.

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Working with director Nicole Alberelli ahead of the UK premiere of her debut feature film, To Dream, we secured Nicole, alongside two of the actors; Ed Hayter and Frank Jakeman an interview on London Live. 

The film premiered to a sold out audience at the BUFF Film Festival at Camden’s Odeon. 

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Working with Red Tractor on their Red Tractor Week Broadcast PR campaign for a fourth year in a row, we secured broadcast coverage across radio and online with farmer Adam Henson, as well as local farmers across the country and competitions to win a Premier Cottages voucher.

Adam Henson got involved to support the Great British Food Campaign, which began on September 12th with Red Tractor week. The aim of the campaign was to get people talking about British food and encouraging consumers to buy British and look for the Red Tractor when out shopping.

We secured over 60 pieces of coverage across radio and online/print including The Sunday Mail, Mirror.co.uk, BBC Wales, BBC Sheffield, and Share Radio

https://soundcloud.com/cleanfeedmedia/bbc-wales-15?in=cleanfeedmedia/sets/red-tractor-week-2016-campaign-audio/s-fTCeQ

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“I’m not a woman. I’m not a man. I’m something you will never understand.”

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19 days until the British Academy Television Awards!

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Indonesia’s Step Toward Accountability for 1965 Massacres

I’ve spent the last two days in a Jakarta hotel listening to more than 20 hours of recollections of Indonesia’s most sensitive, taboo topic: the state-orchestrated 1965-66 massacres that killed more than 500,000 people.

The symposium allowed Indonesians to hear an alternate account from survivors of the killings and family members of the victims.

Read more

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