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Cybage employs state-of-the-art technologies to elevate guest experiences and optimize business operations. Our solutions are designed to personalize traveler journeys, simplify workflows, and drive operational excellence, ensuring seamless interactions and growth

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The supply chain industry is evolving into a trillion-dollar opportunity, fueled by the power of AI and Big Data! Explore our latest blog to see how predictive analytics, automation, and advanced technologies are transforming logistics for a smarter future.

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Is your payment system ready for the AI and Embedded Finance revolution? Dive into our latest blog to see how these technologies streamline operations, enhance security with real-time fraud detection, and personalize payment experiences, helping businesses to improve customer experience.

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What is adtech and why is it important?

The phrase "advertising technology," or "adtech," refers to a broad category of hardware and software used by marketers to deliver and track their digital advertising campaigns and target audiences. Adtech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular adtech products that let advertisers buy impressions and choose audiences across a variety of publisher websites. Adtech now makes it possible for marketers and agencies to efficiently manage linked campaigns.

TARGET THE RIGHT AUDIENCE WITH CYBAGE, YOUR TRUSTED ADTECH PROVIDER

The advertising business is always changing. More efficient ways of classifying and serving clients are being discovered, and new technologies and systems are being developed. All of this promotes compliance with privacy laws while enabling improved media and return on ad spend (ROAS) measurement.

By automating media transactions in real-time, adtech has transformed the dynamics of media trading and allowed marketers to deliver personalized messaging to an appropriate audience. The dynamic and logistically challenging digital advertising sector has seen the potential of programmatic solutions. Organizations are allocating more of their digital advertising budget to AdTech solutions due to programmatic advertising's widespread acceptance across channels.

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Implementing new technology is essential today to smoothen the customer journey and enhance customer experience management. Customers are looking for more interactive and advanced digital options. Thus, companies need to focus more on upgrading current systems and exploring new technologies to keep up with the ongoing trends. In this podcast, Tarun Mahajan (Vice President, Support Services, Cybage) and Shankar Yadav (Delivery Manager, Support Services, Cybage) talk about how technology will shape the future of customer experience.

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Digital products today are constantly in competition with each other to get their users to notice them. Jon Oberlander (CEO of Ampush Media, Inc.) joins Cybage's Girish Deshpande (Associate Vice president) to discuss how brands can leverage the effects of this attention economy to their benefit.

Watch this podcast to find out how technology can be utilized to capture customer attention and hold it!