debasishsinha

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What’s Really New with Facebook Ads in 2025?

Marketers have always chased what’s next, but this year feels different. Facebook (Meta) has rolled out more meaningful updates than we’ve seen in years—tools steeped in AI, deeper personalization, and a playbook for privacy-first marketing. Here’s what stands out and how you can actually use these upgrades to outperform your competitors. 1. AI Isn’t Optional—It’s Your New Secret…

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Varun Beverages' Strategic Success: Lessons in Business Growth & Market Domination

In the corporate world, few organizations demonstrate the qualities of clever strategy and aggressive expansion like Varun Beverages Ltd. This company’s success is not only motivating but also informative for both aspiring entrepreneurs and seasoned business professionals. Varun Beverages’ journey from a small-scale beverage maker to a global industry leader teaches valuable lessons about…

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The Power of Consistency and Mental Toughness: Unlocking Success with the 75 Heart Challenge, Milo of Croton, and The Slight Edge

Success and self-improvement are typically perceived as elusive goals that can only be attained by a select few who possess the ideal combination of drive and opportunity. But what if the key to greatness wasn’t a stroke of luck or perfect timing, but rather the capacity to develop consistency and mental toughness over time? In this post, we’ll look at a tried-and-true framework for altering your…

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Cultivating a Whole New Mind: A Pathway to Personal Fulfillment and Success

In a rapidly changing world where technology continues to evolve and reshape our daily lives, personal growth and self-improvement have become more important than ever. The pursuit of a fulfilling life now hinges on our ability to adapt, learn, and master new skills that transcend traditional boundaries. These skills aren’t just about enhancing our professional abilities but are deeply rooted in…

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Crafting a Life of Purpose: Strategic Self-Help and Lifestyle Mastery for Lasting Growth

In today’s fast-paced world, personal development is more than just learning new skills or knowledge; it is also about carefully aligning your life with your basic beliefs and aspirations. Whether you want to better your profession, personal life, or overall well-being, taking a systematic approach to learning and self-help can lead to a more balanced and meaningful lifestyle. Strategic Learning:…

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Master the 80/20 Principle: How to Achieve More with Less Effort

Greetings and salutations, pals! Welcome back to another enlightening session, where we dive into powerful concepts that can change the way you think and propel you toward success. Today, we will explore the 80/20 Principle, an exceptional idea proposed by Richard Koch. This principle can revolutionize your approach to life, work, and self-improvement. Understanding the 80/20 Principle What is…

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Transform Your Life: A Journey of Learning, Self-Help, and Personal Growth

It might be difficult to choose the correct route for personal development and fulfilment in a society where information and diversions abound. However, we may realise our potential and live meaningful lives by using the power of self-reflection, education, and intentional living. In order to help you become the best version of yourself, this essay explores the fundamentals of education,…

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Mastering Willpower: The Key to Living a Purposeful and Fulfilled Life

It’s simple to become engrossed in the maelstrom of daily chores, diversions, and never-ending to-do lists in our fast-paced world. It is a common experience for many of us to feel busy but not really productive. We sometimes confuse motivation for the real goal and effort for success. But what if I told you that something stronger and more profound than simple motivation holds the secret to…

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Transform Your Life and Career with Strategic Influence: Lessons Beyond the Boardroom

Being an expert at influence is now essential in our fast-paced world where every interaction molds our reality. The capacity to influence people, including oneself, is essential for any endeavor, whether it is moving up the corporate ladder, fostering relationships, or just trying to improve yourself. This essay explores doable tactics to increase your influence and live a more meaningful and…

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Bewakoof.com: A Digital Marketing Success Story

Bewakoof.com, a name that ironically means “fool” in Hindi, has defied its nickname by rising to prominence in the rapidly changing Indian fashion industry. With just Rs. 30,000 when it was first launched in 2012, the company has become a powerful force, creating a niche for itself with its unique, funny, and youth-oriented apparel and accessories. The success story of Bewakoof is a digital…

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An Indian E-commerce Giant's Rise and Fall and Struggle for Survival: Snapdeal

Snapdeal, an e-commerce platform in India, went from being extremely popular to the number two firm in the country in just six years. At its peak, Snapdeal was valued at an amazing $6.5 billion, thanks to investors like Ratan Tata and huge organisations like SoftBank, eBay, and Nexus Venture Participants. Yet, Snapdeal’s fortunes started to fall precipitously in 2016, as the company’s market…

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Blinkit: The Tiny Grocery Giant Taking Chunks Out of Amazon's India Basket

Blinkit (formerly Grofers) Emerges as a Formidable New Rival in India’s E-Commerce Scene. The Diverse Consumers of India: The Secret to Blinkit’s Success Blinkit succeeds in the Indian consumer market because it pays attention to the details, in contrast to Amazon’s shotgun strategy. The fact that India is home to people with widely varying spending habits is something that Blinkit is cognizant…

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Unveiling Biases: Decoding Western Media's Portrayal of India

A growing number of people are worried that various news organisations are covering stories in a biassed or partial way, which is a major problem in today’s ever-changing media environment. This does more than just damage to journalism’s credibility; it also makes it much harder to promote international understanding and collaboration. This article explores the complex depictions of India in…

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The Psychology of Money: A Guide to a Fulfilling Financial Life

Many people in today’s society believe that being financially successful means having a large salary, living a lavish lifestyle, and having an ever-increasing investment portfolio. Author Morgan Housel, known for her highly regarded work “The Psychology of Money,” however, questions this traditional view. He contends that being financially free is about more than just amassing wealth; it’s also…

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Why Most People Fail in Business: A Comprehensive Analysis

Stories of success in the world of entrepreneurship tend to mask the brutal reality of failure. The path to riches is not without its challenges, even though many people set out on it with grandiose dreams. Insights gleaned from extensive market research shed light on the reasons why most individuals in business fail. A key component that is often absent from business failures is insufficient…

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Embracing a Frugal Mindset: Key to Navigating Your Financial Journey

Navigating your financial journey can often seem daunting, but it doesn’t have to be. Let’s break down some key principles that can pave the way for a stress-free and financially secure life. It all centers around a mindset—let’s call it the Frugal Mindset. Frugality isn’t about depriving yourself; it’s about making sound financial decisions that align with your means and aspirations. For…

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Byju's: Unveiling the Rise and Plunge of India's EdTech Giant: Challenges, Controversies, and Lessons Learned

Byju’s, an Indian education technology firm launched in 2011 by Byju Raveendran, has had an extraordinary journey in the domain of online education. Byju’s fast acquired popularity through new tactics and strong marketing strategies, with the goal of revolutionizing learning. In this article I will try to emphasize the rise and fall of Byju’s from its beginning to current issues and…