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Does schema markup help in SEO?

What is Schema Markup?

You may have heard your friends often discussing terms, like structured data, Schema markup, SEO Schema Markup and wondering what they might mean. Let us elaborate on it here to make it a bit easy for you. Schema markup (also known as structured data or microdata) are codes that you can add to the HTML of your websites. This microdata is a set of tags that can interpret HTML elements with machine-readable tags quite easily.

A search engine results page (SERP), is the page you see after entering a query into a search engine, like Google, Yahoo and others. Simply put, schema markup structured data tell these search engines what a webpage’s content is about. In turn, the search engines pass over detailed and informative results to searchers like you and show you the most suitable results.

We come to the second part of the question and we will talk about structured data markup in more detail. If you ask, is schema markup a search engine optimization (SEO) ranking factor? Well, as of now, the answer is ‘No’. Earlier, even experts like Google’s John Mueller have confirmed that structured data markup (like schema markup) is not used in Google Rankings. But, if you ask, is structured markup data helpful in improving SEO or search engine visibility? The answer is quite clearly, ‘Yes’.

How Schema markup improves search engine visibility of websites:

Schema markup, when added to a webpage, creates an improved description (known as rich snippet), and this appears in search results. These are helpful because users are informed about search results, which have schema applied. A user can see the details of your page quickly and decide whether to click or move on to one that is more relevant. This helps your website to not just rank better for content types and get found, but also to get more clicks.

It helps Google algorithms understand and index your data better.

It thrusts a structure on your website’s architecture, which is independent of design

It is easier to link through machines

Better brand presence with a Knowledge Graph

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Digital Marketing Improve your business in 2022

It is important to know how digital marketing trends improve your business. Let’s look here!

We are already into 2022, and new marketing trends are sure to follow. From Search Engine Optimization (SEO) and social media marketing to pay-per-click ads, you have to consider new strategies for all the marketing sub-sections. Finally these will become standard practices and trends for marketers this year. But early adopters will surely benefit the most.

You not only require new digital marketing strategies, but also new goals and objectives to run a successful business. For a complete digital marketing system upgrade of your company, it is important to plan and set new goals that are applicable to your current business.

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Orion Digital