digitaslabsparis

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Dior Eyes

Dior Eyes

BACKGROUND

Dior is a very famous House in Fashion and Perfumes, known for the exceptional craftsmanship of its fashion collections, high-end perfumes and cosmetics. To strengthen the strong emotional link with Millennials fashionistas and key clients, Dior wanted to create an outstanding experience to explore the brand content. The main objective was to trigger the interest of their consumers for the perfume and make-up categories, while expressing the modernity of the brand.

THE BRIEF

DigitasLbi Paris had been briefed by la maison Dior to breathe new life into the customer experience. The Labs was chosen to design and manufacture Dior Eyes, the most innovative and ergonomic virtual reality helmet in the world. Users of the Dior Eyes will enjoy 360° visits in the backstage of the fashion show or iconic Dior places.

BRAND EXPERIENCE DESIGN

Dior Eyes is an avant-garde virtual reality helmet. Designed for men but also and especially for women. Matte, shiny, polished, leather and gold: the textures and colors are perfectly mastered and contribute to express the timeless elegance of the Dior House.

CHALENGES

Design for woman: The headset should be used with any hair cut or any earring without any inconvenience and minimize direct contact with the skin to avoid hygiene issues.

Built for retail: Dior Eyes had to work in a retail and event context meaning it should be robust and easy to setup and use.

Fully immersive: Retail is a noisy environment, so the sound is a really important part of the immersion.

SOLUTION

We have designed a completely-backless headset that require no straps that can be easily put on and off. The sound is provided by custom made directional speaker that don’t need to be in direct contact with the ear to deliver a perfect enveloping sound.

The VR experience is driven by a phone that can be simply replaced by opening the front panel and slide it into its slot. The headset automatically detects the user: if it is worn, the content starts; if the user removes it, it pauses.

DigitasLbi Labs Paris and Dior sign here the finest combination of technological innovation and luxury design, serving entertainment in Dior Couture boutiques or in pop-up stores dedicated to home fragrances.

CREDITS:

Concept & Project Lead (DigitasLBi)

Labs Director : Julien Terraz

Creative Technologist : Stéphane Allary

Creative Director : Jean-Francois Ziegelmeyer

Digital Producer : Matthieu Carton

Account Director : Stéphane Le Flohic

Project Manager : Maxime Decarpentries

Creative Coder (Android App) : Franck Youdine

Creative Coder (Back Office) : Maximilien Jourdain

Art Director (Android App) : Aymeric Pepin

UX Designer (Android App) : Sebastien Calvez Jimenez

Press Relation : Sarah Coutin

Logistic : Wahid Sellami

Case Study (DigitasLBi)

Motion Lead : David Sultan

Motion Designer : Javier Sacristan Rodriguez

Art Director : Sarah Scherrer

Director of photography : Valention Tesson

Design (Eliumstudio)

Head of Industrial Designer : Pierre Garner

Senior Industrial Designer : Arthur Farre

Industrial Designer : Thibaut Barbedette

Packaging Designer : Nieves Contreras

Mechanical production (Novall)

Ronald Bosch : Head of Mechanical Engineer

Ludovic Lauer : Mechanical Engineer

Prototyping (Euromodel)

Head of Prototyping : Stéphane Millot

Prototyping Assistant : Karen Villanova

Packaging (CNC)

Packaging Manager : Paola Pruvost

Mechanical production (LCO)

Project Manager : Samuel Fontanel

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T.O by Lipton

T.O by Lipton

With a startup spirit and a desire to disrupt the traditional convention, TO by Lipton worked with DigitasLBi Labs to propose an extraordinary launch experience to the new T.O tea machine: a digital bar in the Marais BHV in Paris, mixing augmented tasting and digital art performance.

T.O brief

For the launch of its new tea machine, T.O by Lipton asked us to imagine a unique and immersive tasting experience representing the values of the brand:

A technological revolution

A flavors revolution

A large collection of aroma

A flavors expertise

Concept

The concept was to enhance the delight of savoring a tea by an immersive visual stimulation. So, we create the first digital bar to augment the tasting experience thanks to interactive visual animations. The users created in real the piece of art by moving their cup on the bar.

This concept is based on a synergy of 3 creatives and technologicals pillars:

“Arterteinment” by inviting a pioneering artist in digital generative art to create an artistic piece for the bar.

Augmented tasting by working with the artist on the representation of each of the flavors available at the bar, based on kind of synaesthetic effects.

Co-creation by the artist and the consumer via a tangible system making the tasting cups interactives with the artwork.

Artist selection

The choice of the artist was key in the success of the project, both in terms of interactive experience and visual experience. We wanted to design an installation that had never been done, so we needed an artist who both have his own style and capable of pushing the limits of generative art. The field of generative art is wide, we relied on our good knowledge of the community to select an artist that meets our expectations: an artist with a strong ability to abstraction, and a colourful, organic, soft and vibrant visual world. Our partnership as equals with James Alliban was obvious. Both expert in interaction design and generative art, James had the profile and the perfect experience to design and produce with us this augmented tasting experience ever seen before.

High resolution & GPU computing

For an immersive rendering, we wanted to display two systems each composed of an HD screen and a UHD screen, reaching a resolution of 2160 x 4920 at 60 frames per second for an unprecedented fluidity. For that James worked his generative design in openFrameworks, a C ++ frameworks dedicated to artists, all in GPGPU (General-purpose computing on graphics processing units) computing to use the power of the graphics card instead of using the base CPU.

Thanks to this system of calculation and the use of NVIDIA GeForce GTX 980 with 5600 Cura cores, James was able to produce animations based on millions of particles with light effect, projected shadow and multiple post processing effect, instead of only 100 000 particles using a traditional algorithm based on the CPU.

Technical setup

To drive the 4 displays (2 HD and 2 UHD) all with significant computing power, we designed a network architecture of chained computer via the OSC protocol in order to share informations of the interactions between the computers.

Creative process

To produce generative design to represents each of the teas and augments their tasting, we worked with james Alliban with a rather different process of a classic agency, without any plan, just a vision and a feeling. James worked with a very personal vision and has developed his own creations tools, he then tested, tweaked, engineered this tools to achieve the final design.

For this project he made a series of 3 highly customisable animation engines - particle, ribbon and cloth. Each flavour is made from a combination of 2 or more of these engines, resulting in a variety of different visual styles. The flavours exist in a physics environment he made using a flow field that is powered by curl noise. This is what produces the organic motion and spontaneous vortices.

The conception of design of each tea was then created following a tasting, a mood board creation and finally a tweaking of the engines allowing the freedom to explore and fully integrate the accident and a bit of serendipity in this artwork.

Credits

Creative Technologist: Stephane Allary & Julien Terraz

Artist coder : James Alliban

Project and Account management: Daniel Gaujac & Gilles Gandara

Video shoot: David Sultan & Javier Sacristan Rodriguez

Creative direction : Laurent Nuyen & Geoffrey Justeau

Hardware installation : Carlipa

Bar furniture design : CPM France

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Dior Eyes

Dior Eyes

With its creative audacity and conquering spirit, Dior widens the gap in the digital innovation field by creating its own virtual reality headset called “Dior Eyes”, the world¹s first combination of VR imagery technologies and sound recording in 360°.

Dior brief

Innovate with a retailtainment approach for the launch of the new Dior make-up range DiorShow with a unique immersive experience.

Guidelines :

Fun and innovative

Audience: large audience, in store

Celebrate a new era in the relationship between Dior and its customers: sharing a brand new content form and retail experience.

Create a never seen before experience unique to Dior universe

Immersion into new Dior Show make-up range

To be deployed worldwide by june 2015 (3 month production)

Insight

Client behaviors around the word have seriously evolved: they talk, they share, they comment. Client experience is now about consistency and emotion, because emotions are more profitable than messages. People don’t want reasons to buy products, they want true bonds.

We decided to create a genuinely thrilling experience that would give Dior clients the physical sensation of living the Dior show backstage. We knew that people are very intrigued by what’s happening behind the curtains, so we decided that we wanted to give them the opportunity to see it all, something that would truly give a glimpse into the backstage.

Concept

BACKSTAGES IN 360° VIRTUAL REALITY Dior’s customers find themselves backstage at the recent Ready-to-Wear fashion show, entering the intense world of the make-up artists as if they were right there.

Solution

DIOR EYES We decided to create our very own virtual reality headset inspired to develop the kind of immersive, thrilling, innovative experience we wanted. A tailor made virtual reality headset that immerse user inside the Dior backstage by using 360 audio and video deployed in Dior’s selected points of sales worldwide.

Production

From the beginning, we wanted to do something that very few people have ever experienced: to make it genuinely immersive and put the participant in control of the experience. So we came up with the solution of creating our own headset adding a 360° sound.

We designed and produced a 100% 3D-printed VR headset. The headpiece embeds a high density screen (515 ppp) providing a 2K image resolution, in other words hardly pixelated, associated with a FOV (Field of Vision) close to 100°.

This technological feat of vision is completed with holophonic audio sound, recorded live in 360° thanks to a binaural microphone that perfectly recreates a “spacious and enveloping” sound sensation following the user’s movements.

Architecture

Dior Eyes include: A smartphone with a high density screen (515 PPP) and a tailor made VR app capable of rendering 360 audio and video. High quality speaker Two lens that transfert the image from the screen to the viewer. Three leb backligth capable of production a big amount of lumens to enlighten the Dior logo and the ear bud. An electronic board and a Lithium battery that manage the lighting of the Dior logo, the charging of the smartphone and the led battery.

Development strategy

To create such a complex object there is no direct ligne, all the parameters and constrains interact together and it’s nearly impossible to take them in account without a very long design workflow. As we only had 3 month to product a series of headset, we have chosen to follow a fast prototyping methodology. All the features and functionalities were split by priority into different categories and designed and tested by iterations.

The use of 3D printing and electronic prototyping were used to make each iteration as fast as possible.

Designed for an emerging technology, on a device wholly owned and operated by DIOR, there were no notable restrictions or regulations. We were mindful, to give the most realistic possible impression of an immersion in a Dior show backstage within the Experience.

R&D : Challenges

FOV & VIDEO QUALITY

To create an immersive VR experience, we needed to deal with 3 parameters that are all linked together and that need to be take in account in the choice of the lens focal and diameter. After trying a lot of different lens we have chosen a 40 mm focal and a 35 mm diameter lens.

LIGTHING & FAST CHARGING

As the headset is wireless, we needed a way to charge both the phone inside and the battery used for the lighting of the Dior logo. Main constraint were to have a “fast charging” function for the phone and the battery and to keep viable the USB data access to the phone so we could update the app and the content.

3D PRINTING QUALITY

The 3D printing were the perfect solution because it helped very quick interactions however the drawback is the quality and resistance of the material. We have tried different materials, PLA, ABS and finally used NYLON because it’s lighter and stronger.

360 AUDIO & VIDEO

360° video is a well known technology but having an audio recorded played at 360° is a true challence. We have used an holophonic microphone, we also have develop an algorithm capable of orienting the sound depending of the headset spacial position.

Results & expectations

“Dior Eyes” provides both the most immersive VR experience ever seen, as well as a unique 360° performance, all created in an advanced design… The “Dior Eyes” headset is a key development as part of the trend for fun and innovative “retailtainment” strategy. Dior widens once more the gap in the digital innovation field.

Beyond the innovation, an intense moment is captured in a single beating heart at the Dior Fashion Show: “The show starts backstage”.

Credits

Creative Technologist: Nicolas Petremann, Stephane Allary, Julien Terraz

Project management: Alexandre Suriano, Arnauld Wechsler

Motion: Louis Blaise, Olivier Dubocage, David Sultan et Javier Sacristan Rodriguez

Crea: Laurent Nuyen, Jey Ziegelmeyer, Joane Antien, Nicolas Saint Paul.

Software : Peder Sandqvist, Martin Krafft from DigitasLBi Sweden

3D Print : WiShape

Sketching: Brain juice

Couture: Rouge Satin

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Inspiration corridor

Inspiration Corridor

With Klepierre, DigitasLBi Labs created “Inspiration Corridor” to illustrate the ongoing revolution and future opportunities for unique shopping experiences in malls.

Idea

What can I buy to match my last purchased article?

The real challenge for us was to get data about the consumer and provide him a recommendation quickly. In order to, we have to use 3 technologies:

Facial recognition

Recommendation algorithm

Skeleton scanning

To be sure that the idea is possible, we create a prototype which was the proof of concept.

Behind the scenes

An infra-red Kinect camera analyses individual visitors as they enter the “Inspiration Corridor”, thanks to body scanning technology. A device equipped with QUIVIDI video analysis and PigData product recommendation scans the users and their outfits within 2 seconds and registers the collected data: gender, age group and style of clothes.

Kinect provides us with user skeleton and allow us to silhouetting the photo taken by the webcam. Also, we analyse all the color of the user to get the predominant color of his clothes. Meanwhile, webcam sends all its frames to Quividi server which makes the user analysis. After this step, we receive all the data we need.

They can also scan the bar code of another product purchased within the shopping centre if they wish to accessorise it: for example, to match shoes with a dress. This produces a selection from the Socloz-supplied database of products and catalogues of partner brands presented in the shopping centre.

This analysis generates a personalised ‘mood-board’ of products to consumers upon their arrival.

Then, just like window-shopping, the user has to walk through the corridor and select their favourite products on the screens. Each chosen item affects the recommendation engine, made with PigData, and simultaneously updates the product selection. Thanks to Carlipa technology, we were able to push real-time content on all screens and interact with customer movements.

Upon leaving the corridor, iBeacons technology Bluetooth® 4.0 allows customers to synchronise their product selection on their Klépierre mobile application. They can then geo-localise all the pre-selected products within the shopping centre.

The Result

Inspiration Corridor by DigitasLBi Paris & Klepierre from DigitasLBi Paris on Vimeo.

Credits

Special thanks to Klépierre and to all our partners Carlipa, PigData, Quividi and Socloz.

Vincent Druguet – Responsable offre Connected Commerce

Franck Youdine - Creative coder

Nicolas Petremann - Creative coder

Julien Terraz – Creative Technologist

Diego Verastegui – Réalisation

Jeremy Vissio – Motion Design

Nolwenn de la Pintière - Copywriter

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Resonate 2014

Resonate Festival 2014

3 days in the one of the most inspiring creative place !

Held each year in Belgrade-Serbia, the festival lasts for three days and provides an overview of current situation in the fields of music, visual arts and digital culture. It brings together artists, designers and educators to participate in a forward-looking debate on the position of technology in art and culture.

We were here to feel the trends in design and new technologies : we came back full of mind food !

The best talks

We saw a lot of talks during this 3 days, each intersting for differents reasons, but we had our favorites : those who succed to feed their commercials projects with an amazing research phases in technology and / or art field, those who succeed to create magicals things at the junction of the technologie and the creative design.

Cedric Kiefer for Onformative Studio - Berlin

Onformative, founded by Julia Laub and Cedric Kiefer in Berlin, is a studio specialized in generative design solutions.

Works in art or research

Fragments of RGB (2010)

Interactive Installation experimenting with illusion and perception. The classic LED screen as a medium was simulated and disintegrated by the creation of a pixel-like LED optic with the ability to change and transform with the viewer’s movement and, hence, his perspective and point of view.

Unnamed soundsculpture (2012)

The basic idea of the project is built upon the consideration of creating a moving sound sculpture from the recorded motion data of a real person.

How they used their researches for brands ?

NikeFuel Station with AKQA (2012)

The installation is the centerpiece of London’s new NikeFuel Station at Boxpark and turns the retail experience into a sport by transforming the user into a digital multi pixel avatar. The more you move the more your body turns from red to green.

Cyril Diagne for Lab 212 - Paris

Lab212 is a collective based in Paris, specialized in interactive installations. By its sensible, poetic and tangible approach of interactive design, Lab212’s projects try to empower users and cast a different light on the technology surrounding our daily life.

Works in art or research

Appel d'air (2012)

Appel d’Air is an installation providing its audience the opportunity to interact with wind. By blowing on a tiny paper windmill, users trigger an industrial fan.

Starfield (2013)

Starfield is an installation where a swing is used to create a large interactive starry sky.

People on POP (2009)

People on POP is an installation creating a choregraphy based on photo of people in multiple position. The installation creates a meaning by sorting the capture in the right order.

How they used their researches for brands ?

Tofomatic Adidas with Sid Lee (2010)

The installation is a branded version of the original artistic installation "People on POP".

Studio Moniker - Amsterdam

Moniker explores the social effects of technology - how we use technology and how it influences our daily lives. Often, they ask the public to take part in the development of their projects.

For art or research

Pointer pointer (2012)

A web interface that load a picture with somebody pointing your mouse pointer wherever it is.

How they used their researches for brands ?

DoNotTouch for Light Light band (2013)

Created by Amsterdam based studio Moniker (Roel Wouters, Luna Maurer, Jonathan Puckey), Do Not Touch is a crowd-sourced music video for the band Light Light. Viewers of the music video are presented with a warning that their cursors are being recorded and are given instructions, which they can follow by moving their cursors. In the background, clouds of cursors from visitors from the past follow the same instructions.

Daito Manabe - Tokyo

Daito Manabe is artist, programmer, designer, DJ, VJ, composer based in Tokyo, Japan. He participated in various projects that made use of his programming skills, across a range of genres and fields.

For art or research

Electric Stimulus to Body (2010)

Daito Manabe puts electrodes on face to get electric stimulus for every music notes. The music note are trigerred when a contact is made between the two bodies.

Myo Sensor (2007))

A muscle contration sensor connected to a music software.

How they used their researches for brands ?

FaltyDL "Straight & Arrow"(2012)

Based on his research on electric stimulus he made a video clip for the band FaltyDL : the choreography is performed by the sound through electric stimulus.

Chewing gum VJ(2012)

To promote the new Chewing Gum ZEUS, Daito realised an installation based on Myo Sensors to know when the guitar player is chewing and to blow a snow storm at this moment. This installation is one of the first use of Daito's research.

Nike Music Shoe(2010)

Nike Music Shoe is an awesome ad for the Nike Free Run+ shoe. In the video you can see Hifana doing a live performance by using the shoes as controllers. By bending the flexible sole of the Nike Free Run+, they can control different sounds.

Sound of Honda – Ayrton Senna’s Fastest F1 Lap (1989) in Light and Sound (2013)

In 1989, Ayrton Senna set the world’s fastest lap during the F1 Japanese Grand Prix Qualifying. His driving data of that lap was recorded and collected through telemetry system, a technology introduced to F1 by Honda. This project, a collaboration between Dentsu, Honda Motor and Rhizomatiks brings back Senna’s engine sound from that lap 24 years ago in the form of an installation set on the original Suzuka circuit that uses light and sound.

Joanie Lemercier - Paris

Joanie Lemercier from visual label AntiVJ has moved away from VJing into installation work, stage design and architectural projections in 2006, after a couple of years of intense, sample based, night long VJ sets around Bristol. Since then he has been exploring projections onto folded paper, transparent netting, concrete buildings, geodesic domes, steel and plaster structures, everything but a flat rectangular screen.

For art or research

Eyjafjallajokull (2010)

Inspired by the icelandic volcano, which wreaked travel havoc across europe in april 2010, joanie lemercier [antivj] presents the latest incarnation of its audiovisual mapping project for the first time in london. painted directly onto a large wall, a wireframed scenery is slowly revealed by gentle light effects.

How they used their researches for brands ?

Barneys New York x Jay Z (2013)

A pop-up store installation inspired by video mapping. The projections in the window are generative, created a new each time by a computer program. "You're never going to see the same thing twice," the artist said. Another breath of fresh air? There are no clothes in the window displays, anywhere.

Douglas Edric Stanley - Aix-en-Provence / Geneva

Douglas Edric Stanley is an American-born artist and teaches in Aix en Provence where he founded the Atelier Hypermédia, an atelier dedicated to the exploration of algorithms and code as artistic materials. Douglas also teaches Algorithmic Design in the Media Design Master of the Geneva University of Art and Design (HEAD).

For art or research

Game Gazer exhibition(2013)

The Game Gazer exhibition shows off games and apps that offer a peek into the play of tomorrow. Pro Helvetia – Swiss Arts Council and swissnex India will showcase the work of students from Geneva University of Art and Design (HEAD) and the Zurich University of the Arts (ZHdK).

How they used their researches for brands ?

Wrist Watch Tissot (2012)

For his stand at Baselworld 2012, Tissot SA, the leader in touch technology watch, told HEAD - Geneva achieving four kiosks in step with innovation that characterizes the brand. Interactive and visual sensory experience, Wrist Watch is the result of a mandate given by Tissot SA on both master programs in design HEAD - Geneva.

Inspiration

Andreas Schlegel - Singapore

Currently Andreas Schlegel is coordinating the Media Lab at Lasalle College of the Arts in Singapore where he also lectures in the Media Arts Department.

Works in art or research

Singapore Urban explorations (2012)

The Urban Explorations Project is an investigation on the ordinary happenings and encounters of the Singapore heartlands, narrated through the retrieval of sound, colors, smell, soil samples, found objects, behavioural observations and traffic patterns.

The first step of the explorations was to made relevant tools do capture datas. (ie : sound recorder and temperature recorder)

The second step was to make field recording all around singapore and to manage the datas recorded.

And the last step, and the most interesting, was to make tangible data vizualisation for an exhibition.

The explorer team made à lot of clever vizualisations such as a map of scent represented by real recomposition of the data scent collected.

A colours comparison by placing in oppotsite real pictures of the explored places and the averages colours collected by the tools and a temperature representation by a set of magnifying glass.

Why it's interesting for brands ?

It's a new way of thinking data vizualisation by comming out of the screen with a clever tangible vizualisation.

Matthieu Cherubini - Geneva

Matthieu Cherubini is researcher in media and design interaction and a new media artist

For art or research

Ethical autonomous vehicule (2013)

Many car manufacturers are projecting that by 2025 most cars on the market will operate on driverless systems : he ask "How can such systems be designed to accommodate the complicatedness of moral and ethical thought processes, especially when human lives are involved like in a crash?"

Why it's interesting for brands ?

How the brand will manage this decision algorithm ? how they will communicate about that ? This work ask lot of interesing question for the futur of autonomous systems.

Kyle McDonald - Brooklyn

Kyle McDonald is an artist who works in the open with code. He is a contributor to arts-engineering toolkits like openFrameworks, and spends a significant amount of time building tools that allow artists to use new algorithms in creative ways.

For art or research

Blind Self Portrait (2013)

Blind Self Portrait uses computer vision algorithms to build a contour drawing of the visitor, and a moving platform guides their hand to execute the drawing while their eyes are closed.

Face detection for amplification (2013) / Face detection for substitution (2012)

He made a lot of tools to work with the user face : face recognition, face amplificaion, face substitution, face expression detection ...

Why it's interesting for brands ?

What about The more the merrier 2014 greeting's card made by us ? Facial tracking open a lot of way in interactive design.

Florian Jenett - Frankfurt

Florian Jenett is an artist and lives and works in Frankfurt, Germany. He is co-founder of the basis studio houses and art space and a longtime contributor to the Processing project. Currently he works for the Motion Bank as a researcher developing online scores.

For art or research

One Perfect Cube (2010)

“One Perfect Cube” appears as a pure form at first glance, as an animated drawing undergoing a perpetual metamorphosis, whose creator is not quite sure about which shape it is finally going to take.

Why it's interesting for brands ?

A good demonstration on how the algorythm can help to make physical things.

Elliot Woods for Kimchi and Chips - South Korea

Elliot Woods is a digital media artist, technologist, curator, educator from Manchester UK. He creates provocations towards future interactions between humans and socio-visual design technologies (principally projectors, cameras and graphical computation).

For art or research

ASSEMBLY (2013)

A cloud of 5,500 blocks occupy the air. Digital pixels play over them creating an emulsion of digital light within the physical arrangement. This habitat for digital forms to exist in our world offers a new canvas for visual expression. A new way to do video mapping.

Why it's interesting for brands ?

A perfect demonstration of what a happen when the deep research in mapping technology and art come together.

Moritz Stefaner - Deutschland

Moritz Stefaner works as a “truth and beauty operator” on the crossroads of data visualization, information aesthetics and user interface design. With a background in Cognitive Science and Interface Design, his work beautifully balances analytical and aesthetic aspects in mapping abstract and complex phenomena

For commercial

FIFA Development Globe (2013)

The FIFA Development Globe showcases FIFA's educational activities work. Based on an elegant geometric abstraction of the world, the globe provides playful access to thousands of events worldwide as well as background information on the FIFA development programs.

Why it's interesting for brands ?

A beautiful demonstration of the possibility to show technical data in enjoyable way.

So what's the trends ?

More weird technologies research to offer better creative things in commercial field

Necessity to mix creativity / art and technologies to create magical stuff

More and more tangible interface to create a seamless link between the user and the machine / computing

Creative technologies are not just about create final product, but also create tools to create final product

Algorythm (will) rules the world !

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The Magical Marvellous Innovation Hunt With Unicorns In It !

Hunt With Unicorns

The Magical Marvellous Innovation Hunt With Unicorns In It !

DigitasLBi Paris change the agency into an innovation course! Twelve enigmas, 6 workshops and one price. Equipped with an iPad, you will complete your innovation hunt with the Beacons. Without them, nothing is possible!

The app

For this innovation hunt, we decided to create an iPad app which uses iBeacon technology. This app is divided into four parts:

Login: each team is invited to create a name for the team and to provide us with an email to contact them after the course

Enigmas: after login, we push two enigmas randomly. Each team has to meet the DigitasLBi Paris staff to answer them

Beacon: enigmas are related to a workshop. So after solving, each team has to find the Beacon to discover an innovation. We used the RSSI signal to define where the iPad is in the agency and give it some clues to find the Beacon

Workshop: when the team finds a Beacon, it triggers automatically the workshop related content to give more information

How Beacon technology works

For this project, we used Estimote Beacon. An Estimote Beacon is a small, wireless device, sometimes also called a ‘mote’. When placed in a physical space, it broadcasts tiny radio signals to smart devices.

Each Beacon has a built-in Bluetooth® 4.0 chip, also called a BLE (Bluetooth® low energy). When installed, the Beacons begin transmit 2.4 GHz Bluetooth® signals which communicate with smartphones that are as close as four inches away, or as far as 200 feet away.

App Screenshot

Credits

Copywriter: Nolwenn de La Pintière

Creative Technology: Julien Terraz

Creative Coding: Nicolas Petremann

Motion Director: Jeremy Vissio

Graphic Design: Aline Kesting

Beacons: Estimote Beacon technology

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Timelapse Glass

Timelapse Glass

Timelapse is a Google Glass application prototype to make point of view time-lapse.

Idea

Go fast, fast, fast: nowadays this is our rhythm!

So what is the solution to share a slice of our day? Timelapse + Google glass is the best equation.

We really wanted to offer a solution for those who need to share a day story: a roadtrip, a skiing session, a marathon, a paragliding flight, or simply a walk ... By combining the Glass technology and the timelapse trick, we have developed a unique POV timelapse application: the limit is just your inspiration !

Technology

End of 2013, Google released the Glass Development Kit (GDK) as a sneak peek for developers, GDK is a toolkit that allows to build rich application using camera, sensors and voice recognition. We made some R&D to setup a video timelapse application and we released a seamless application to take POV timelapses and to watch them right in the glass screen.

How it works ?

1. Say the magic word "ok glass" and in the menu of Glass voice actions say "Start timelapse"

2. Once the Glassware is launch you can choose between recording a video or watching existing videos

3. During the recording you can see the number of recorded frames and you can stop the recording by tapping the touchpad

4. If you choose to watch existing videos you can swipe forward and back to navigate in the timeline.

5. For each video, you can tap the touchpad to access menu to then play, delete or share (coming soon) the video.

Demo

How to get started using Timelaspe ?

1. Get Glass

The hardest part, right? You can wait for the public release or Visit Google's Glass site to learn more.

2. Get Timelapse

Download the APK application here. This build is compatible with the XE20.1 update of the software. For now, you need to know how to sideload an APK, you can get more informations here.

3. Start Timelapse

Start recording on Glass just by saying "OK Glass, start timelapse".

4. Watch your video

You have two options : watch your videos right in the application, or get the videos using your regular Google Glass image manager.

Credits :

Head of Creative technologist : Julien Terraz

Creative technologist : Stéphane Allary

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Connected Glasses

Connected Glasses

Prototype build with Intermarché to illustrate how connected glasses will tomorrow transform our daily shopping and enhance the consumer experience. Through a combination connected glasses, geolocation technology Insiteo and flow promotion, we have developed an application for testing all possibilities.

Idea

We really wanted to show how technology will tomorrow transform our daily shopping and enhance the consumer experience. By combining connected glasses, Insiteo geolocation technology and flow promotion, we have developed an application for testing all possibilities. In partnership with Intermarché.

Technologie

For this project we have used an existing hardware platform of Glasses running Android and have developed a dedicated application for iOs. 

Gps indoor:

Thanks to a partnership with Insiteo startup we were abled to geolocalise products in the store and then used the built in Gps and accelerometer of the glasses to guide the customer.

Product scanning:

Using the front camera we were able to scan the product code bar and retrieve product informations.

Geolocalised promotions:

Using the geolocation of the customer, a promotions database and the loyalty card data we manage to push personalized promotions based on their preferred products.

Cross selling:

By merging an online database and the consumer habits we could suggest recipe to the consumer. The consumer could then choose to had the related produts to his cart.

Checkout:

As the glasses are connected with the smartphone and client account, we were able to made the mobile payment possible

[digitaslabsparis]

Wonderbra Decoder

Wonderbra Decoder

Wonderbra, the lingerie brand with an emblematic product: the push up. But who knows that Wonderbra is not a one-product brand but offers a varied product range?

Idea

For its new campaign, Wonderbra sets digital at the core of its dispositive and renew with the brand’s fun thanks to a key feminine accessory: the smartphone. Wonderbra Decoder, the very first lingerie campaign that presents the model… with clothes on! An integrated campaign that lets you truly “decode” Adriana’s silhouette in print, outdoor advertising, and on YouTube.

Technologie

Thanks to technology, we were able to adapt the creative idea to every channel. 2 technologies were specifically developed: The prints were skinned with special captors to allow decoding. Users who have downloaded the app, hold their smartphone over the code down the side of the print, creating “x-ray vision”, and the model's clothes will disappear leaving her in the underwear. The visual tag technology chosen goes further than any other augmented reality techno.

Before go further you need to download the app:

  Decode the print:

The app also synchronizes with a YouTube video in HD thanks to a ultrasonic sound system revealing Adriana in the smartphone.

Decode the video:

Reward

Fwa mobile of the day

Cristal Festival: Category DIGITAL & MOBILE CRISTAL SAPPHIRE CRISTAL

Talking about

Featured by Psfk.com

Featured by nydailynews.com

Featured by adverblog.com

[digitaslabsparis]

AnyTouch

Anytouch

AnyTouch is a prototype that can make tactile any objects.

Ayotle

Ayotle is high-technology company based in Paris and Mexico. The company provides computer vision software and technical services based motion capture for interactive applications on motion to the media and entertainment industry. Less than a month after they met, Digitas Labs and Ayotle have now unveiled the AnyTouch project, a prototype that can make any object tactile.

Idea

Nowadays, tactile is a notion widely associated with screens and that is usual. We wanted to make an innovative tactile experiments and immediatly thought to objects, and their great potential.

Technologie

Thanks to an advance technology based on the association of a 3D camera and a vision software designed by Ayotle, any object, no matter its size or its surface, can be made tactile and interactive. RFID tags or other types of technology aren’t necessary. The shapes, colors, and volume of objects, as well as the user’s gestures, can all be detected by AnyTouch.

Demo

Rewards

Cristal Festival: Category DIGITAL & MOBILE CRISTAL EMERALD CRISTAL

Cristal Festival: Category DIGITAL & MOBILE CRISTAL GRAND CRISTAL

Talking about

Mashable "AnyTouch Turns Any Surface Into a Touchscreen" 

Wired "Beyond the beyong"

Psfk "Turn Anything Into A Touchscreen Simply By Touching It"

Influencia "AnyTouch et le monde devient tactile…"

[digitaslabsparis]

Nissan Stage Juk3d

Nissan Stage Juk3d

Nissan Stage Juk3d is the very first experiential platform using hardware accelerated 3D graphics rendering in Adobe Flash Player 11. 

Idea

Nissan Europe and Digitas/DNA, in their perpetual search for innovative concepts and technologies in the automotive industry, decided to build on the new opportunities offered by Flash Player 11. The pair created a new, highly innovative and impactful experience around the Nissan JUKE, the compact Crossover full of urban energy. 

The user gets to discover the Nissan JUKE from any angle, inside and out. They can actually move around the vehicle, open the doors and get inside it to see every detail. They can personalize it by choosing the exterior paint color or changing wheels.

Technologie

Summer 2010, Adobe announced the beta launch of Adobe Flash Player 11 and its new revolutionary hardware-accelerated Stage 3D  capability, which allows 1000 times faster 2D and 3D graphics rendering performance over Flash Player 10.  

We get access to the Flash 11 prerelease and made some R&D to get the best of this game changer  technologie. 

Demo

Try it live

Reward

Fwa site of the day

Talking about

The project has been launch at the Adobe max 2011 during an epic keynote session

Featured in the Adobe Edge Newsletter

Featured on Adobe DevNet

Featured in the Away3D showcase

[digitaslabsparis]

Nissan StreetView

Nissan StreetView

For the New Year greetings, our client Nissan Europe wanted a never-seen-before concept in agreement with who they were…

We embezzled Google Street View to invite clients to a London rooftop, a personnalised ride using lightpaintings !

Technologies

StreetView API provides ability to embed StreetView in any website

What’s new:

Since release 3.0, we can create CustomPlace, meaning that we can create new places.

What does that change:

We can use this feature to surprise people and bring them into places that doesn’t exist in the classic StreetView.

Idea

Create an innovative greeting card for our client and partners

Demo

Reward

FWA shortList

Talking about

Google IO presentation

"Using the new Custom Street View Panoramas function of the Google Maps API v3 Digitas France have added their own 3d panoramas to Street View to create a Happy New Year greeting." Google map Mania