erin-k-farrell-blog

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final bio

Erin Farrell is currently a senior in the University of Wisconsin - Milwaukee’s Design and Visual Communication program with a certificate in Digital Arts and Culture. Erin has also held the position of Visual Design intern on the User Experience team at Rockwell Automation for over a year.

Before her years studying the intricacies of design, Erin spent her time color-coding her agenda until it held up to her vision of organized chaos. Once she found the world of design, her love of sketching and obsession for organization fell right into place.

When she’s not designing, Erin spends her time exploring the local parks with her pup, Mika. She is always on the look-out for shiny, new tumblers and mugs to add to her growing collection of drinkware. When she’s feeling especially zen, Erin doodles within the margins of her notebook while refueling with a steaming cup of coffee or freshly brewed tea.

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personas

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infographic

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infographic update

still adding bits & pieces of info and adjusting some colors

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logo ideation | v2

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logo ideation

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branding ideation

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mobile prototype | v1

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character ideation // mom & daughter

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naming / associations

co-care

care-co

modcare

teamcare

swap

sit swap

sitterswap

exchange

quid pro quo ~ kid pro quo

shuffle

sit for tot

interchange

trade

switch

flip flop

crisscross

hopscotch

the coop

duckduck goose

simon says

musical chairs

hula hoop or hula

rosie

jungle gym

juggler

twirl

spin

sitter swing

teeter totter ~ teeter tot

weave

pool

flock

nest

chirp

horizon

gaggle

herd

coop

tank

community

circle

society

kid society

league

collective

sitter

care

nanny

team

network

sprout

youngster

tyke

tot

chick

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name & logo ideas

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some naming ideas

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business model canvas // co-op childcare app

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updated personas

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final(ish) infographic

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font & color choices

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initial font options