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Maggi Creative Advertisement. 

Idea - The flavor of their own sauces.

Concept - Chocolate and chillies combined in one flavor. 

Rationale - Using the metaphorical body copy and image which is chocolate and chillies flavor combined in order to create the exclusive chili flavor, only made by Maggi. 

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Empathy PSA.

Idea - Don't drink and drive.

Concept - Using victim of drink and drive image.

Rationale - Drink and drive is obviously dangers any road user. And the offender might not kill the victim, but can kill a hope of someone else's life. 

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papaya and a coconut chocolate chip clif bar

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Zalora Malaysia

Idea

Exaggeration, panic, woman who bossed about shopping, shopaholic. 

Concept

Exaggeration of a man telling about the impacts of shopping with Zalora Online.

Rationale

A man is documenting his experience discreetly having a girlfriend who is obsessed with shopping with Zalora, where they provide free delivery service and the diversity of the brands offered by Zalora.

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Le Trexfle Toilet Paper.

Idea 

Daily routine, technology vs traditional, modern living, hygiene, toilet, human gesture.

Concept 

Daily routine compared by technology(which is pc tablet used in the ad) and paper usage.

Rationale

Husband showing off his pc tablet to his wife where the function of the tablet is overcome the use of paper in daily life routine such as drawing, reading, and so on until he asked for toilet paper from his wife.

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Bocas del Toro | Panama (by Héctor García)

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Drawww Girls!!!!

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1954 (via Paul.Malon)

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Breakfast by neatmummy on Flickr.

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Terra Wandering in the Sky by neatmummy on Flickr.

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Swiss Alps (by Jakub Polomski)

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I’m not a very big fan of rap music, but I do listen to every level of music so that I will have myself exposed in every level of society and perception.  Meet Kid Cudi @ Scott Mescudi. A young rapper from the states who strongly wrote this from one of his song titled, Enter Galactic.

 He changed my life towards imagination and I totally agreed with him.

Imagination is limitless. You can go anywhere with imagination, from dancing with the stars in the toilet to having hot chocolate drink on the moon.

            This just put my level of thinking to a very different level. To a better level to be exact because advertising needs imagination where it will lead to creativity.

  Good song, good lyrics, and never stop imagine in every kind of way.

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spinach, brown rice, cucumber, avocado, red onion, tomato, cheddar style daiya shreds, salsa, and black olives