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Gabe Zicherman, Guest Contributor, gigaom.com

Yes, gamification is trendy and overhyped, but that doesn’t mean it’s always ineffective. Gabe Zicherman, author of an upcoming book on the subject, looks at a few areas where companies are using gamification to find new efficiencies.

For sure,…

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by using gamification principles, Deloitte has seen use of its Deloitte Leadership Academy (DLA) training program increase. Participants, who are spending increased amounts of time on the site and completing programs in increasing numbers, show almost addictive behavior. Since the integration of gamification in to Deloitte Leadership Academy, there has been a 37 percent increase in the number of users returning to the site each week.

How Deloitte Made Learning a Game - Jeanne C. Meister - Harvard Business Review (via futuristgerd)

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Since the beginning of the gamification industry in 2010, over 350 companies have launched major gamification projects. These include consumer brands like MLB, Adobe, NBC, Walgreens, Ford, Southwest, eBay, Panera and Threadless among others. For B2B companies Oracle, SAP, Jive, Cisco, Pearson and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy. And in 2012-2013 alone, consulting behemoths Deloitte, Accenture, NTTData and Capgemini began practices targeting gamification of Fortune 500 companies.

Gabe Zichermann: Gamification: The Hard Truths

(via futuristgerd)

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Connected Citizens: Play the Game. Explore the future of government.

Here you can participate and explore the future of government for 24 hours with IFTF.

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How 'Gamification' Can Make Your Customer Service Worse | Wired Enterprise | Wired.com

Abusive customers. Low pay. Tuberculosis infections. Customer support can be a miserable job. Software makers have long promised to improve the life of customer support reps, and now they’re at it again. This time, they want to turn customer support into a game.

They call it gamification. The idea is to take familiar aspects of electronic games and apply them to customer support software and other applications used in the business world. This often involves awarding points for tasks and some sort of system for turning those points into other rewards, like a “badge” attached to your online profile or perhaps prizes or bonus pay.

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gamification.co

Potential for Gamification Utilization in Business Process Management

The full poten­tial of Gam­i­fi­ca­tion still remains rel­a­tive­ly untapped with­in the cor­po­rate set­ting but in a recent report by Gart­ner, Busi­ness Process Man­age­men…

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Innovation Excellence | Better Ideas Through Gamification

As the late management guru Peter Drucker maintained, “Innovation is the specific tool of the entrepreneur.” A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase.

Innovation expert Stefan Lindegaard believes social-media gamification is the answer. “Social media has a key role to play in helping engage people once you’ve got their initial attention,” he writes in his new book, Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts. “Many people might visit your community page or Like your Facebook page after seeing a tweet, for example, but how do you sustain that initial interest so they come back again and again and become active, committed members of your community? One increasingly popular strategy is gamification.”

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Two of the Coolest Recruiting Sites I’ve Ever Seen

I have come across some interesting recruiting sites over the years, and I wanted to share 2 among the best with you today.

Both offer fully interactive experiences, leverage gamification, are brilliantly designed and executed, and happen to have been produced by…(wait for it)…the Swedish Armed Forces.

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Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend. Some say the move to implement more game elements in networked communications will be mostly positive, aiding education, health, business, and training. Some warn it can take the form of invisible, insidious behavioral manipulation.

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The Future of the City: Crowd-Sourcing & Gamification of City 2.0

By Kyle Rogler, Studio630

This summer Google will install a 1-gigabyte internet speed cable in Kansas City, which is a hundred times faster than the average broadband cable. This new asset will help revolutionize Kansas City’s technology infrastructure, but no one knows exactly how to utilize it to its fullest potential. James Moore proposes a novel idea which could generate interest back toward the city through crowd-sourcing and gamification of urban design.

Read More at ThisBigCity

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How Three Businesses Scored Big with Gamification | Entrepreneur.com

Ready or not, gamificationReady or not, gamification is taking the business world by storm.

For anyone unfamiliar with gamification, it’s the application of game-like elements such as challenges, points, badges and levels to business and other nongame websites. An estimated 70 percent of the top 2,000 public companies in the world will have at least one gamified application by 2014, Stamford, Conn.-based research firm Gartner Inc. predicts.

Patrick Salyer, CEO of gamification platform Gigya, believes there are two keys to success with gamification. “One is making sure that all gamified elements are inherently social,” he says. “That is, don’t restrict engagement to the internal site community. Award points for activities that reach users’ social [networks] to bring in referral traffic.”

The other is to focus on rewarding activities that create value for your businesses. “For example, award points and badges for behaviors like subscribing to your company’s newsletter, checking into your store or sending coupons to friends,” Salyer says. “Gamification is not about haphazardly throwing badges across your site.”

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#GAMIFICATION SHORT-LISTED FOR WORD OF THE YEAR

Love the word or loathe it – Gamification made the short-list in Oxford Dictionary’s 2011 “Word of the Year.” Each year Oxford University Press comes up with a Word or Phrase of the Year. The 2011 winner was Squeezed Middle, but gamification made the short-list of words for the U.S. selection. Gamification was among words including Tiger Mother, Fracking, Crowdfunding, and Clicktivism. Visit Oxford Dictionaries for more information about the Word of the Year.

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RedCritter is a Dallas-based startup that is succeeding at the gamification of software development in a way that no one else is. But this is just the beginning, RedCritter CEO Mike Beaty told me last week when I wrote about his company here on Technology Review.

Beaty was able to reveal that the next products he plans on rolling out will gamify customer relations management and sales -- which is how the now-mighty Salesforce.com got started. He also hinted that the future could hold much more. In general, he implied, there is no reason that gamification can't be expanded to countless areas of white-collar work.

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IARPA Commits $10.5M to Develop Gamification for Intelligence

Late last week, the Intelligence Advanced Research Projects Activity (IARPA, it’s like DARPA for spies) announced a new contract of $10.5 million to develop “serious games” that include training for US intelligence officers. Along side projects designing the future of silicon chips and predicting the future by analyzing public information, the new program, dubbed the Sirius Project will use game mechanics to train and evaluate intelligence officers on their ability to accurately analyze key information.

Full Story: Gamification

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(via Gamify your entire life with Onefeat - TNW Apps)

So how exactly does Onefeat work? From extremely easy missions (take a self portrait), to missions that require a bit of digging at home (find the oldest object in your room) to missions that you have go out and about to complete (shoot a great example of street art), there’s a huge variety of tasks to complete.

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addingthefun:

Brilliant interview with the great designer Keita Takahashi.

Brings up nuggets of wisdom like

“Gameplay isn’t just inside the game; everything is the game. Everything should be part of the fun.”

Why can a game designer design play grounds? Why would they want to?

Because everything is the game. Simply a brilliant summation of Gamification.