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Image 1: This “The Facts on Leaks” infographic is attempting to communicate water waste, how it happens and how to prevent it. I believe that the use of blue so prominently in this infographic is to allude to water. After looking at this poster a little closer I noticed that some of the data is vague. I also noticed that with some of the images used on the poster, the poster does not go into more information to confirm or deny its claims. For example the infographic puts the words “1 trillion gallons” over a picture of the United States to imply where the issue is but never verifies that this is data from just the United States. Similarly, the poster shows a piggy bank and says “homeowners can save 10% on their water bills” which may not be accurate for all households.

Image 2: This image is of a bag from the Spartan Spirit Shop located on campus. This is a design from a larger identity being Michigan State University. It uses MSU’s colors and Spartan logo to achieve consistency. Similarly, it does this through the coloring of the typeface (being white), as well as using a typeface that is commonly used on Michigan State University branding.

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Image 1: Wheat Jewelers Signage

Denotation: Its denotative meaning is to show placement of the jewelry store and through its name imply that they make or sell jewelry.

Connotation: Its connotative meaning starts with the form of the signage. It is in a diamond shape which may be trying to communicate that they have diamonds or that they have expensive or fine quality jewelry.

Image 2: The logo on this Scandinavian Spaces advertisement uses its iconic function with a graphic that resembles the side of a chair. With this image it can be implied that they are a furniture or interior design company.

Image 3: The indexical function is shown on this sign next to the ticket station when entering a parking garage. The car graphic that has parallel lines coming from the back of it implies that the car is moving. This, in turn, communicates that in order for your car to move you will need a ticket to get out.

Image 4: This image features a crosswalk sign. The symbolic function here is with the image used on the sign. It shows two lines and a human-like figure in a walking moment. This symbol implies that there is a crosswalk on the street here and to be aware of pedestrians.

Image 5: This candle uses semiotics by using an old rustic-like logo on it. The purpose of this may be to imply authenticity or perfection of craft (candle making).

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Image 1: This image shows rhythm in a Serena and Lily magazine. The way the text and images are arranged on the page create balance and flow while being easy to read. The small groupings of text make the page feel less overwhelming and makes the information more effectively communicated.

Image 2: This visitor information sign on campus shows typographic hierarchy through titles, subtitles (of websites), and small paragraphs to easily and effectively communicate to viewers in a quick fashion. In this case the name of the building or location would be most important, where more detailed information would be less important as a whole.

Image 3: This image shows ascenders with the “Curbside Journal” title where the letters “b”, “d”, and “l” all have ascenders.

Image 4: This shoebox shows two descenders as in the word “pop” both of the “p” letters have a short descender.

Image 5: This calendar is an example of counters as in the word “November” it features three letters that have enclosed spaces in them.

Image 6: The hostess donut packaging shows crossbars in typography with the letters “t” in “donettes” has them, and the “t” in hostess has a partial crossbar.

Image 7: The corona typeface features a font with a large x-height. This can especially be seen in the word “extra” as the letter “t” has an extremely short ascender.

Image 8: The “Velvet was the Night” book cover shows a font with a small x-height. This is because the ascenders in the words seem extra tall such as the “l”, “h”, and “t”, where they are arguably double the length of the rest of the letters.

Image 9: This image shows a modernist typeface on an everyday sign. This direction sign uses a simple typeface to quickly and clearly communicate its message. I believe this is modernist because on the Helvetica film, I learned the modernist typefaces are typically the most clear and simple, and we see them on everyday items.

Image 10: The Subway logo uses arrows at the first letter “s” and last letter “y” that point in opposite directions. I believe that the purpose of this is to indicate the quickness of the sandwich shop and also mimic the movement of subways themselves.

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Image 1: This book cover uses bold complimentary colors to draw your eye to it. Once that has been accomplished, the thick blue stripe down the center pulls your eye in as the contrast of the orange creates emphasis on it. Then due to the color of the typeface being a gold-orange color, the effect is created again for viewers to read “power.” it creates its own power however with this simple but effective cover.

Image 2: This nature valley box uses analogous color to separate information on it making the brand and type more prominent. It may also use the colors green, yellow, and blue as a reference to nature or being holistic/healthy as these are colors commonly found within nature.

Image 3: This hand sanitizer bottle uses the cool colors blue and green to communicate the scent of the sanitizer. By using these graphics the user is shown what the aroma will contain. The reference to nature, similar to the last image, is attempting to represent serenity or health.

Image 4: The dunkin single serve box uses warm colors to possibly communicate heat. This product is intended for hot coffee so using orange and red may imply warmth within itself and also ties in the colors used in its branding.

Image 5: This dry shampoo uses different values of the green-blue color to create contrast and communicate the use of the product, while to color itself may be trying to promote cleanliness or health.

Image 6: This paint sample book shows continuity on its cover as the lines seem to continue off the page. Within doing this it also gives a glimpse of what is to come in the book as it uses an off white color to accomplish this.

Image 7: This cereal box creates a figure-ground relationship with the image of the bowl of cereal and elves. The one elf is placed behind the bowl and it makes it seem like he is pouring milk into the bowl. The effect of this is that the cereal bowl is coming towards the viewer.

Image 8: The image on the cover of this book is filtered in a way that attempts to make this book look more historical, possibly to communicate the stories that will be inside the book as a memoir.

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Image 1: This thank you page creates contrast through Scale. The scale of the thank you versus all of the sponsors on the other page that support the Material Bank, make a visual balance and aggressively gets the point across with the large typeface.

Image 2: This “for lease” sign allows for contrast in spacing. The spacing of the name of the company is close together where the spacing of the “for lease” is significantly more spaced out in order for the bright background to push the more important information to the viewer first.

Image 3: The slight rotation of the word “honeycomb” on this cereal box creates contrast with the other text on the box to show importance and stress on the cereal name rather than blending in with the straight text more.

Image 4: The weight on this CeraVe bottle creates contrast with the other text on the bottle. There is a lot of information on the front and the bolded text allows for users to quickly view the main or most important properties of the cleanser.

Image 5: The cover page of this Innovant lookbook creates both a visual and physical texture as the text extrudes from the page. This creates contrast as the page is otherwise plain.

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Image 1: Reese’s Logo. This logo communicates the brand and product with the use of a peanut butter cup within the logo.

Image 2: Magnet. This magnet uses a typeface that resembles handwriting to communicate a message while making it more personal.

Image 3: Plato’s Closet Logo. Plato’s Closet’s logo communicates the reuse and reselling of clothing through the hanger and recycling symbol in the signage.

Image 4: Poem Book. The cover of this poem book indicates the type of poems that the book is made up of (blackout poetry) through its bolded words on the cover.

Image 5: Cart Signage. The Target Cart corral signage communicates where the Target carts should be returned to with a cart symbol and the color red for Target (or Target’s red carts).