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Email Marketing: 3 Email Campaigns to Grow Repeat Customers

Getting a first purchase from a customer is always satisfying. New data shows, however, just how hard it is to build repeat customers, those that buy over and over again. In a recent study ever conducted into the purchasing behavior of website visitors. it revealed the behavior of more than 600,000 people and a quarter of a million online transactions as follows: (a) what people actually do when they buy, (b) their behavior when they abandon, and (c) what it takes to win repeat business.

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Thankfully, merchants were happy about sales on 2011 Thanksgiving Day

IBM reported online Thanksgiving 2011 sales were up 39 percent over Thanksgiving 2010, with mobile shopping on the rise. eBay and PayPal are seeing similar trends. PayPal Mobile just announced a 511 percent increase in global mobile payment volume when compared to Thanksgiving 2010.

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It started back in 2007 as virtual gifts were sold on Facebook. Brands and businesses are riding the wave of social commerce and are trying to eat a piece of the pie. Famous brands like Sears, Walmart, Coca-Cola, Walt Disney and Starbucks jumped on the social commerce boat already. Continue....

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First 3-week holiday online spending jumps 14%

ComScore reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, during which $9.7 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. Wednesday, November 16 has been the heaviest online spending day of the season to date at $688 million.

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7 Top Trends in Social Media

Social media guru Jeff Bullas predicts some trends in the field on his blog. 1. "Social Mobile" Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere. 2. "Socialization of Search" Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms. Continue...

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Finding a well-regarded local restaurant, hair stylist, dry cleaner — you name it — takes little more than a simple web search and a quick scroll through reviews and ratings. With 97 percent of U.S. online consumers relying on the internet to shop locally and with customers offering their peers unsolicited business reviews all the time, it’s more important than ever for small businesses to engage with customers on social media and to create a website to shape and grow their online presences. Continue...

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現金回饋加碼大方送

在美安無牆百貨一次購齊您食衣住行生活所需，既可滿足您購物的需求，還可賺取現金回饋，享受省錢的樂趣。好 康優惠、現金回饋永遠不嫌多。只要是美安台灣優惠顧客，皆可在每週參加「現金回饋加碼大放送」的優惠活動。現在馬上來瞧瞧此次有那些現金回饋加碼產品吧！ 現金回饋加碼大放送訊息如下： 現金回饋加碼時間：11月09日上午12:01起至11月17日上午11:59止

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Infographic: Search Engines of 2011

Google is still leading the pack in the Search Engine market. Whether its recent search algorithm change is going to shake the market or not remains to be seen.

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From Search Engine Journal, here's an infographic that compares the three biggest players in the search engine market, Google, Yahoo and Bing.

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The round 1 in 2011 is on, reported by Column Five. Enjoy the video clip!

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5 Reasons to Consider Fulfillment Services

Ecommerce fulfillment services have a lot to offer micro-entrepreneurs, small and middle-sized business (SMB) owners in terms of seasonal flexibility, cost reductions, growth, and focus.

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Accounting, purchasing, marketing, and operations are all areas that online and multi-channel merchants must manage. Fortunately there is a growing class of service companies that allows sellers to outsource product receiving, inventorying, packing, and shipping.

Fulfillment services act like a retailer's warehouse and shipping operations, checking in products when they arrive from manufacturers or distributors; organizing and storing those products; and eventually fulfilling orders and ensuring that online shoppers get professional service.

Outsourcing these sorts of operations may not make sense for every business, but there are at least five good reasons to consider using a fulfillment service.

1. Seasonal Flexibility

2. Lower Shipping Costs

3. Grow New Markets

4. Convert Fixed Costs to Variable Costs

5. Focus on What You Do Best

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Should small businesses use Square?

In essence, Square replaces a traditional merchant account, sold to business owners by credit card processors. As Square begins to target businesses that are not early adopters, the question of whether they are the most cost effective solution for businesses becomes more ubiquitous. What types of businesses should opt for Square instead of a competitive merchant account? Square prides itself on providing the simplicity of flat pricing: All transactions are charged 2.75% regardless of the type of the transaction or its size. This differs from a merchant account, which can often have confusing pricing. Although simplicity is nice, business owners care more about the bottom line. Let’s take a look at some business cases and see how Square compares to a competitive merchant account. If you’d like to try some comparisons yourself, check out this nifty calculator from my own company (I know, shameless promotion!). Here are four common business types: a coffeeshop, a boutique, a vendor at a market, and a restaurant.

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5 America’s largest data centers (infographic)

In our increasingly connected world of cloud-powered information, it’s easy to forget that there are enormous facilities around the U.S. that store all this data. For instance, it takes 11 diesel generators to power Microsoft’s 700,000-square foot data center in Chicago, which stores data for XBox Live, the company’s Bing search engine, its email service Hotmail and over 200 other sites. The QTS Metro data center in Atlanta, Georgia — which stores data for Twitter’s 100 million active users — takes 19 diesel generators. Also interesting is the durability of some of these giant facilities to withstand whatever mother nature throws at them. For example, the NAP of The Americas data center features 7-inch thick steel-reinforced concrete panels to keep severs safe in the event of extremely bad weather. The facility was built to withstand a Category 5 hurricane. For a more detailed look at five of the largest data centers in America, check out the infographic embedded below. [Infographic courtesy of Wikibon]

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How the enterprise is adopting tablets (infographic)

It’s no secret enterprises have begun to adopt tablets with the same fervor of consumers. Since the debut of Apple’s iPad in Jan. 2010, the integration of tablet devices into our lives and work has progressed rapidly — so fast that it’s sometimes hard to put in perspective how quickly got here. The exclusively obtained infographic below breaks down how far workforce adoption of tablet technology has come — and where it’s headed. (The graphic was sponsored by Lenovo and Qualcomm.) In overall world market share for tablets, the iPad clobbers all others. The iPad accounted for nearly 80 percent of worldwide tablet sales during the past 12 months, but Android is slowly gaining ground, thanks to a wide variety of devices and prices. On the higher end, there are devices like the Samsung Galaxy Tab 10.1 and 8.9, and on the lower end there’s the upcoming Amazon Kindle Fire and already well-established Nook Color. Enterprise adoption is quite different from total adoption. A just-released survey from Good suggests the iPad and iPad 2 were responsible for 96 percent of tablet activations in the enterprise in the third quarter of 2011. With just 4 percent of activations being Android-based, Apple has a clear lead with the enterprise crowd. Business users have different needs with their tablets, chief among them are strong and versatile applications that keep the mobile workforce connected. The iPad has a clear lead in this area with more than 136,000 iPad-optimized apps while Google won’t reveal how many apps are actually optimized for Honeycomb-based tablets. (Some estimates guess it is under 1,000 at present.) One of the most promising enterprise applications we’ve seen recently is Polycom’s video-conferencing app that works for both iPad and Android tablets. It’s unclear at this point if Android will be able to take away much of the share the iPad has secured with enterprise users, especially in Bring-Your-Own-Device workplaces. But we’ll be watching to see what happens in this exciting space and let you know the latest.

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What's next after mobile apps? social apps?

There have been a slew of recent commerce initiatives and partnerships that launched with Facebook over the last month, including a Facebook-eBay partnership with the x.commerce platform as well as Walmart Labs that just launched My Local Walmart...

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Creator Of Lisp, John McCarthy, Dead At 84

The creator of Lisp and arguably the father of modern artificial intelligence, John McCarthy, died last night. He studied mathematics with the famous John Nash at Princeton and, notably, held the first “computer-chess” match between scientists in the US and the USSR. He transmitted the moves by telegraph. McCarthy believed AI should be interactive, allowing for a give and take similar to AI simulators like Eliza and, more recently, Siri. His own labs were run in an open, free-wheeling fashion, encouraging exploration and argument. He won the Turing Award from the Association for Computing Machinery in 1972 and the National Medal of Science in 1991. He was born in 1927 in Boston and taught himself higher math using Caltech textbooks when his family moved to the area, allowing him to take advanced classes when he enrolled as a teenager. He received a Ph.D. from Princeton in 1951. According to McCarthy’s own articles, he created Lisp in order to create Turing machines in the limited computing environment at his disposal. In this month of fallen giants, it’s nice to think that McCarthy’s work lives on in the many systems – seen and unseen – that control the way we interact with computers and the Internet. The information of his passing came first from his daughter through informal channels, and was confirmed by Stanford this afternoon.

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Top 500 e-retailers offer dedicated m-commerce sites and apps

Retailers also expanded their use of mobile apps, with 26% offering an app, compared with 7% in 2010. A big increase over the 12% that had m-commerce sites in 2010. Some retailers have built m-commerce sites that with specific devices in mind, a trend that appears to be diminishing. In 2011, 9% of retailers optimized their m-commerce sites for the iPhone, compared with 11% in 2010.

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37% of the top web merchants have m-commerce sites today compared with 12% in 2010.

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iPhone 5 was Steve Jobs’ last big Apple project

The fabled iPhone 5 — or whatever Apple ends up calling its follow-up to the iPhone 4S — may be Steve Jobs’ last hurrah, according to Rodman & Renshaw analyst Ashok Kumar. As CNet reports, Kumar wrote in a research note last week that the next iPhone “was the last project that Steve Jobs was intimately involved with from concept to final design. For that reason…this product will establish the high water mark for iPhone volumes.” He goes on to say that the iPhone 5 will have a thinner design and larger screen — a mantra we’ve heard repeated ad nauseam over the last year. Some very dedicated Apple fans ended up creating a realistic-looking mockup of the iPhone 5, based on a multitude of specs leaked online.

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