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Many e-commerce websites do have feature rich Magento eCommerce store, but often it fails the desired productivity. So why not use the Google shopping feed Magento 2?

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A tool like Magento 2 Google Product Feed is poised to be just the solution with which business houses can create higher levels of awareness about their products online.

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The high competition in the eCommerce business sector has given rise to the various platforms like the Google Merchant Center and Google Shopping.

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The Magento 2 Product feed extension further helps you to enhance your brand awareness by listing your product on Google Shopping.

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The main parameters of success in the eCommerce industry are a company’s customer base, the footfall traffic on its eCommerce store, its loyal customer base, its brand popularity, and total product sales. With this, the high competition in the eCommerce business sector has given rise to the various platforms like the Google Merchant Center and Google Shopping.

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Empowering your Magento 2 Store to connect with Google Shopping, this extension is compatible with the newest of advancements in the Google attribute field. The extension features an automated product category mapping functionality with Google categories and the attribute mapping functionality with the Google attributes, thus, importing your Magento 2 store to Google Shopping.

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getting started with your new Google Merchant Center account with the help of Magento Google Product Feed Extensioncan be a complicated process and if your account gets suspended due to some technical glitches from your side can halt your dream of empowering your eCommerce store.

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How To Fix Your Google Shopping Feed Without Going Crazy

Your Magento Google Shopping Feed extension is one of the most important parts of your online store that distinguishes you from your fellow eCommerce competitors and makes your eCommerce store available for dynamic search on Google. But, getting started with your new Google Merchant Center account with the help of Magento Google Product Feed Extension can be a complicated process and if your account gets suspended due to some technical glitches from your side can halt your dream of empowering your eCommerce store.

As I take a deep dive into the situation, the suspension of your account can be a complicated problem to solve, as Google itself fails to serve its promise of setting up Google Shopping Campaigns in the short time module they mention. So, let us go through the various challenges and discuss the possible solutions for setting up your Google Merchant Account created by Google Merchant Feed Magento Extension.

1) Data Quality Issues (The most common issues)

Generally, this kind of issues arises due to the use of apps or APIs for Google product feed and it can be tracked using the manual product feed method from scratch. Creation of 1 or 2 product feed from scratch can help you track the real problem, that is mostly the same with all the other products as well.

So here is a guide for you to fill the Shopping Feed template as in the Google Merchant Center

id – It is the unique id of each product. The Product SKU can be used as the id and it can be the same for any language or country.

title- It is your product title that needs to be unique as well and should be below 150 characters, of which the first 50 characters are displayed on dynamic search from Google. It has to be free of any promotional text like - free or limited offer. It should include the important keywords.

description – It is the product description for the customer to know the details about the product. It is to be summed up within 5000 characters and should include some keywords.

google product category – It relates to the specific category your product belongs to. It cannot be general but needs to be specific.

For example – For a product: ‘Football Jersey’ the category is

"Apparel & Accessories > Clothing > Sportswear > Football Sportswear > Football Jerseys"

product type – This can be taken as an extended or more specific form of product categories through which, if you are not satisfied with the Google categories you can create your subcategories.

For Example - Apparel & Accessories > Clothing > Sportswear > Football Sportswear > Football Jerseys > Nylon Jerseys

link – This is the direct link to your product page that needs to be entered. If you have made a specific page to guide your mobile traffic you can employ that link by mobile_link attribute.

image_link – It is the main product image link and for multiple images of a single product you need to use the additional_image_link attribute. The image should be according to the standard pixel format mentioned.

Condition – The product condition needs to be chosen between the options (new, refurbished or used).

Availability – Choose from the options (in stock, out of stock, preorder).

price – The product’s price needs to be entered along with the currency that is product feed is created for.

NOTE – The condition, availability and price, need to be updated regularly in accordance with the updates on your eCommerce store.

gtin - Gtin or Global Trade Item Numbers are unique product numbers, commonly referred to as barcodes. Based on your location, you need to mention any one of these – UPC, EAN/UCC, JAN, ISBN (a unique identifier for books).

brand – Product brand needs to be mentioned here.

identifier exists – In the case of an old or custom good, this needs to be set to false.

NOTE – For new products gtin and brand attributes are mandatory.

2) Landing Page Issue

Another common issue is the landing page issue in the Google shopping feed. In this, if the product page link provided is broken or lands on your eCommerce home page, this issue arises.

3) Prohibited or Restricted Products

This error arises in case if your product categories are prohibited by Magento Google product feed standards. Eg. – drugs, adult content, weapons, alcohol, etc.

4) Return and return Policy Error

Google can suspend your account if you do not have a clear return and refund policy for your products.

5) Shipping Policy

In the case of a deceptive shipping policy, Google can suspend your Google Merchant Center account.

6) Google Merchant Center Errors

After checking and resolving all the above issue, you can use appropriate Magento Google Product Feed Extension to feed correct data and then wait for the results. Your account is likely to have your account active again or you can request for an account review.

You can employ the diagnostic overview of the Google Merchant Center, where issues can come in either of these 3 fields-

Account Level – It refers to problems affecting your whole account. These problems may include an unclaimed website, deceptive return and refund policy, missing Adword account, etc.

Feed Level – It refers to the issues in fetching, uploading, or processing of the product feeds.

Item Level – It mainly relates to the ‘data quality issues’ as explained in the starting of this article.

With this, there are 3 different types of problems in Google Merchant Center, these are –

Errors: These are critical issues that need to be resolved ASAP.

Warnings: Issues that need to be resolved after fixing the Errors

Notifications: These are the suggestions that can be followed for optimizing your product feed.

Once these issues are resolved, you need to check the automation tool or app you are using. You need to buy the best and most functional Magento Google Product Feed extension that could support your eCommerce Store.

We can help you here by Technology Mindz Magento Google Shopping Feed Extension that promises you productive and authenticate solution for linking your eCommerce store to Google Shopping.

You can know more about our Magento Google Shopping Feed Extension at - http://www.shoppingfeedextensions.com/product/magento-2-google-shopping-feed-extension/

You can further connect with us at – info@technologymindz.com

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As with the increasing competition in the eCommerce market, the success of your Magento 2 powered eCommerce site depends upon its reach to the potential customer base. Here we bring you the Magento 2 Google Shopping Feed Extension that helps you to employ a direct link between your eCommerce marketplace and the dynamic search results on Google. The extension allows you to import the products listed on your Magento 2 powered eCommerce marketplace to the Google Shopping Marketplace, thus making your products accessible for direct search on Google. By installing this Magento 2 Google Product Feed Extension your product categories are mapped with Google categories and the store attributes are also mapped with the Google attributes.

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This is the most essential extensions for your Magneto 2 powered eCommerce store as with the help of this extension the products listed on your magento 2 google merchant center can be displayed through dynamic search on Google. The plugin empowers you with the capability to employ the dynamic power of Google mapping to your Magento 2 Google Merchant Feed store products or to export your Google Merchant Feed products to the Magento 2 Google Shopping Feed