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Find the Best Ecommerce PPC Agency in Lucknow for Your Business

Pay-Per-Click (PPC) advertising has revolutionized the way ecommerce businesses attract, engage, and convert customers. However, running a successful ecommerce PPC campaign is no small feat. It requires deep expertise, constant optimization, and strategic planning something only a seasoned Ecommerce PPC agency can provide. If you're running an online store in Lucknow or targeting a regional and national audience, partnering with the best Ecommerce PPC agency in Lucknow could be the game-changing decision your business needs.

This comprehensive guide will help you understand the role of an Ecommerce PPC agency, how to evaluate the best partners, and why a focused approach to paid advertising is critical for your ecommerce growth.

What is an Ecommerce PPC Agency?

An Ecommerce PPC agency specializes in managing pay-per-click advertising campaigns for online stores. Unlike general PPC services, these agencies are uniquely equipped to handle the intricacies of ecommerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce.

Key Services Offered by an Ecommerce PPC Agency

Google Shopping Ads Management

Search Ads for Product Keywords

Dynamic Remarketing Campaigns

Bing and Amazon PPC

Landing Page Optimization for Ecommerce

Conversion Rate Optimization (CRO)

A/B Testing and Analytics

Their focus is not only to bring in traffic but also to maximize return on ad spend (ROAS) by targeting high-intent users at every stage of the ecommerce funnel.

Why Your Online Business Needs a Dedicated Ecommerce PPC Agency

Many businesses attempt to manage their PPC campaigns in-house or through generic digital marketing firms. While this may seem cost-effective initially, the lack of niche-specific knowledge often leads to wasted budgets and suboptimal results.

Expertise in Ecommerce Platforms

An Ecommerce PPC agency knows how to integrate with shopping feeds, set up Merchant Center accounts, and optimize product listings specifically for paid campaigns. This industry-specific expertise ensures that your ads are structured to drive not just clicks, but actual sales.

Focus on Profit-Driven Strategies

Generic PPC tactics often prioritize vanity metrics such as impressions or click-through rates. In contrast, a specialized agency zeros in on metrics that matter sales, average order value (AOV), and customer acquisition cost (CAC).

Constant Campaign Optimization

Ecommerce is dynamic. Inventory changes, seasons affect consumer behavior, and competitors adjust pricing. A top-tier Ecommerce PPC agency constantly monitors these variables and adjusts campaigns accordingly.

What Makes the Best Ecommerce PPC Agency Stand Out?

Finding the best Ecommerce PPC agency can be overwhelming, given the number of agencies claiming to be experts. Here’s how to separate true professionals from mediocre service providers.

1. Proven Track Record with Ecommerce Brands

Always ask for case studies or success stories. Look for performance metrics such as:

ROAS improvements

Cost-per-conversion reduction

Increase in revenue or order volume

2. Platform Certifications and Partnerships

A trustworthy agency will be a Google Premier Partner or have platform-specific certifications. These not only ensure expertise but also give access to beta features and dedicated support from ad platforms.

3. Transparent Reporting

The best agencies don’t hide behind vanity dashboards. They offer comprehensive reporting, often with real-time data portals, that show true business impact.

4. Focused Communication

An Ecommerce PPC strategy is iterative. Agencies should provide regular strategy calls, email updates, and performance reviews tailored to your ecommerce goals.

The Benefits of Hiring the Best Ecommerce PPC Agency in Lucknow

If you're located in or serving customers in Lucknow, choosing a local agency comes with distinct advantages.

Local Market Understanding

The best Ecommerce PPC agency in Lucknow understands the regional buyer behavior, seasonal trends, and competition. This enables more hyper-targeted ad campaigns.

Cost-Effective Solutions

Agencies in Tier-2 cities like Lucknow often provide top-quality services at competitive pricing, making them ideal for small and medium ecommerce businesses.

Real-Time Collaboration

When you’re in the same city, it’s easier to schedule face-to-face meetings, reviews, and workshops fostering a more collaborative and transparent relationship.

How to Evaluate an Ecommerce PPC Agency: A Step-by-Step Checklist

Choosing the right agency is a long-term decision. Here's a robust evaluation process to ensure you make the right choice.

Step 1: Define Your Ecommerce Goals

Before you approach an agency, define what success looks like:

Increase ROAS by 30%

Launch Google Shopping Ads

Enter a new geographic market

Step 2: Shortlist Agencies with Ecommerce Experience

Use search engines, referrals, and review platforms like Clutch or GoodFirms to identify candidates that specifically specialize in ecommerce PPC.

Step 3: Interview and Evaluate

During your initial discussions, assess:

Their understanding of your niche

Team structure and point of contact

Use of tools like Google Data Studio, SEMrush, or Optmyzr

Step 4: Ask for a Strategy Proposal

A reliable agency will offer an initial strategy document outlining their approach, timelines, and KPIs.

Step 5: Review Contracts and Onboarding

Make sure contracts are clear, flexible, and fair. Understand how onboarding works what access and data the agency needs to kick off effectively.

Common Mistakes to Avoid When Hiring an Ecommerce PPC Agency

Even experienced business owners can fall into these traps:

Mistake 1: Choosing Based on Price Alone

While budget matters, the cheapest agency is rarely the best. Look for value, not just cost.

Mistake 2: Ignoring Platform Experience

An agency may be great at Google Ads but lack skills in Amazon or Bing PPC—don’t overlook multi-platform capability if your store is present in multiple marketplaces.

Mistake 3: No Defined Exit Strategy

Ensure the agency agreement includes exit clauses, data ownership terms, and post-contract support.

Signs Your Current PPC Agency is Not a Good Fit

Not all agency relationships go smoothly. Watch out for these red flags:

Generic reporting with no insight

Infrequent communication

No consistent improvement in key performance indicators (KPIs)

Over-promising and under-delivering

If any of these resonate, it may be time to look for a better Ecommerce PPC agency with a proven track record.

Case Study: How Logelite Pvt. Ltd. Helped an Ecommerce Brand 3x Its ROAS

One of the trusted names in digital marketing, Logelite Pvt. Ltd., worked with a fashion ecommerce store based in Lucknow. The challenge was rising ad costs with stagnant sales. By reworking the Google Shopping campaign, implementing smart remarketing strategies, and improving landing page CRO, Logelite helped the brand achieve:

312% increase in ROAS

47% lower cost-per-acquisition (CPA)

24% improvement in repeat purchases

This case illustrates the transformative impact a competent Ecommerce PPC agency can have on a business.

PPC Platforms Every Ecommerce Business Should Leverage

A top agency will go beyond just Google Ads. Here are the platforms they should master:

Google Shopping Ads

Best for product-driven searches. Your agency should structure feeds, titles, and descriptions for maximum visibility.

Meta Ads (Facebook and Instagram)

Ideal for retargeting and discovery. Agencies should set up dynamic product ads and carousel campaigns.

Amazon Sponsored Ads

Crucial for sellers on Amazon. Requires deep keyword and ASIN targeting strategies.

Microsoft Advertising

Often overlooked but delivers high-intent traffic at lower CPCs. Particularly useful for US and EU audiences.

Essential Tools a Best Ecommerce PPC Agency Uses

A great agency will use a combination of advanced tools to deliver performance:

Google Data Studio – For real-time, interactive reports

Optmyzr or WordStream – For automation and bid adjustments

SEMrush or Ahrefs – For competitive and keyword analysis

Hotjar or CrazyEgg – For on-page user behavior analysis

Shopify Analytics or GA4 – For ecommerce tracking

Make sure your agency is well-versed in these tools.

Future of Ecommerce PPC: Trends to Watch

The PPC landscape is evolving. The best Ecommerce PPC agencies are already adapting to:

1. AI and Automation

Google’s Performance Max and AI-driven bidding strategies will dominate campaign structures.

2. First-Party Data Utilization

As third-party cookies phase out, leveraging first-party data through email lists and CRM syncs will be critical.

3. Video Shopping Ads

Interactive ads on platforms like YouTube and Instagram Reels will become the new norm for product discovery.

Final Thoughts: Choose Wisely for Long-Term Success

Your ecommerce business deserves an advertising partner that understands not just paid media, but the nuances of online shopping behavior, conversion paths, and customer lifetime value. Whether you're a startup or a growing ecommerce brand, working with the best Ecommerce PPC agency in Lucknow can give you a decisive competitive advantage.

Take your time to evaluate, communicate clearly, and focus on long-term partnership potential over short-term gains.

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Magento SEO

Magento SEO Sevices Agency in Australia

GROW YOUR WEBSITE TRAFFIC, ONLINE LEADS & SALES! Get Your Free SEO Audit & Strategy Session. Most of the shopping websites (eCommerce websites) are built on some sort of content management system. There are many CMS such as WordPress, Drupal, and others, but for eCommerce sites, one of the powerful CMS is Magento. We are specialized in search engine optimization of websites based on Magento platform. We are an experienced online marketing company with a specialization in various CMS platforms. We help our clients to promote their websites based on Magento, which is easier to use and excellent for product listing campaigns. How do We help in the Magento Platform? The primary reason for success in Magento is the convenience that makes it easier to input data directly into Google merchant center. Moreover, the CMS has many user-friendly plug-ins that help to manage product pages conveniently along with meta tags, header tags, and body content. For eCommerce websites, the most important aspect is the payment options. Magento is compatible with all payment gateways and there are many extensions that can be seamlessly integrated with the payment gateway of choice. We help our clients by managing the integration of a new or existing payment gateway with a comfortable method to make sure the payment module appropriately communicates with the website's payment gateway. What We Do Category Optimisation The most significant fields of category optimization are meta descriptions, page titles, and URLs. We write SEO friendly descriptions, keeping in mind that the users will read the descriptions in the search results and the first call-to-action is your page description. We customize a page and put the title exactly like the input without the parent category. This will highlight the targeted keywords in the search results. Lastly, we keep the URL short but keyword rich. For an eCommerce website, mostly multi-lingual, we keep the language independently. Products Optimisation For an eCommerce website, the most overlooked aspect is the optimization of product images. We write highly effective alt tags for image optimization to achieve some decent traffic through different image searches. In Magento, product optimization is relatively easy. We put the meta-information for the “Default Values” and for individual “Store View”. Clean Up Coding For a better Magento SEO, it is always recommended to keep the codes to the minimum. We move all javascript and CSS from template files to external files. It cleans the template and helps in SEO by eliminating the work of search engines to download them first. Loading Speed A significant factor of any website is the loading speed. So, in Magento SEO we use MySQL and PHP cache, which will greatly improve the loading speed of a website. No Follow Unnecessary Links Another important step in Magento SEO is to minimize unnecessary links such as login page, checkout, wishlist page, and other non-content pages. We apply the same principle for RSS feeds, navigations, add to compare page, and other. Canonical URLs To help Google to understand the duplicate content of a website, we create a custom URL for each page by using the canonical URL tag. It helps Google to crawl easily the pages. Read the full article

[googlefeed-blog]

The high competition in the eCommerce business sector has given rise to the various platforms like the Google Merchant Center and Google Shopping.

[offerdoff]

I will fix or setup google shopping ads product listing for ecommerce store

https://www.offerdoff.com/2021/05/i-will-fix-or-setup-google-shopping-ads.html

“Pro-Level Services Guarantee”

Are you looking to increase your sales and products listing with Google Shopping? Do you want to connect your E-Store (Shopify, Magento, Wordpress, WIX, Drupal, Big Commerce, 3D Kart etc.) with Google Merchant Center (GMC)? Want Fix GMC Error?

Shopping Ads can generate more Sales & Revenue. It (GSA) is powered by two platforms- AdWords and Merchant Center. GMC is where your product feed lives.

I will set up everything required to get selling products on Google Shopping & AdWords. With successful data feed to maintains ROI.

I’m certified in Digital Marketing including AdWords & Shopping.

What I will do for you:

Setup Shopping Campaign

Connect Your E-Store to GMC

Create Manual Feed

GMC Setting

Fix All Issue/Errors

Product Data Feed Optimization

Dynamic Remarketing

Supplemental Data Feeds

AdWords Product Listing

Daily, Week, Monthly Based Feed Management

Supports

Get complete shopping and products listing solutions & more with 100% Moneyback Guarantee.

If You have any other specific requirements, Discuss before order. I’ll response within short time.

Feel Free To Contact Me.

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Free Google Shopping item postings now accessible

In what is uplifting news for eCommerce retailers all over, Google has declared that they are opening up free Google  Digital Marketing Company Southampton Shopping item postings to permit more organizations that sell items online to list their stock through the stage.

While Google say they have been taking a shot at these progressions for quite a while, the worldwide Covid-19 pandemic has optimized their arrangements. Bill Ready, President of Commerce at Google, stated:

The retail segment has confronted numerous dangers throughout the years, which have just strengthened during the coronavirus pandemic. Considering these difficulties, we're propelling our arrangements to make it free for vendors to sell on Google. Starting one week from now, query items on the Google Shopping tab will comprise principally of free postings, helping dealers better associate with customers, whether or not they publicize on Google.

I'm not catching this' meaning for online retailers?

Since 2012, Shopping has worked simply on a paid model, implying that it's been all the more a 'shut shop', with just retailers arranged to pay having their items recorded in the Google Shopping tab. For some eCommerce organizations it's been a staple piece of their computerized promoting system.

It's a business channel we use at Kanuka Digital to incredible impact to enable our customers to increment online income. In 2020 we've seen a normal Return on Ad Spend (ROAS) of 900% on Google Shopping efforts that we oversee across a wide range of parts, from DIY to Beds and Car Accessories.

Presently the free Google Shopping item postings opens up new open doors for every single online retailer and will likewise affect customers and sponsors the same:

For retailers, this implies free introduction to a huge number of individuals who use Google each day for their shopping needs.

For customers, this implies more items from more stores, discoverable through the Google Shopping tab.

For publicists, this implies paid crusades can be enhanced with free postings.

Why now?

As Bill Ready stated, a critical driver in this choice is simply the exceptional occasions we discover living in. Freeing this up to all vendors will upgrade Google's contribution and its intrigue to the two merchants and customers.

And afterward there's Amazon. By constraining the universe of items accessible in Google Shopping results to just those retailers who are eager to pay, this puts Google at a noteworthy drawback contrasted with Amazon and different commercial centers.

By what means will the new free Google Shopping postings work?

One of the main inquiries Google confronted was justifiably about the conveyance of paid item promotions v free postings.

Read Also:-  “Domain name scam”, what is it, and how it works?

Paid shopping advertisements will show up at the top and base of the page on the Google Shopping tab, much the same as they do at present on the fundamental list items tab. The principle Google Search page isn't changing, and the merry go rounds of item posting promotions (PLAs) will keep on comprising of advertisements as it were.

Free Google Shopping item postings coming soon | How eCommerce organizations can exploit

Merry go rounds of item posting advertisements (PLAs) on the primary indexed lists page will keep on comprising of promotions as it were.

Shippers that need to guarantee proceeded with unmistakable perceivability in the query items, which will obviously be more serious with more items qualified to show, will keep on paying for advertisements.

We expect that there likely could be format tests later on. For instance, perceive how Amazon as of now sprinkles supported items promotions all through its indexed lists pages.

The most effective method to get qualified

All retailers can show their items across Google for nothing. To get qualified, you should follow the necessary strategies to show items on surfaces across Google, and meet one of two measures:

In the event that you have organized information markup on your site, you will consequently have your items appeared on surfaces across Google without legitimately taking part in the program. You can quit whenever.

In the event that you present a feed through Google Merchant Center, you can take an interest in surfaces across Google by choosing the comparing program in Merchant Center.

How would I list my items on Google Shopping?

You needn't bother with a Google Ads crusade to take an interest, however you do need to make a Google Merchant Center record and transfer an item information feed. Dealers must select in to "surfaces across Google" to be qualified for natural perceivability.

An item information feed is basically a spreadsheet of information data about your items that Google uses to make your posting and match it to pertinent searcher's questions. Every item in your feed should have in any event the accompanying standard properties:

ID: An alphanumeric ID that is interesting for every thing you sell.

Title: Your item's name, which will fill in as the principle connect text from your posting.

Depiction: Up to 5,000 characters to portray your item, what makes it one of a kind, causes coordinate your item to a client's particular inquiry.

Connection: Your item presentation page.

Picture connect: The URL of your item's fundamental picture.

Value: Your item's cost as recorded on your presentation page.

Brand: The brand name of your item

GTIN: Your item's Global Trade Item Number, utilized by makers to distinguish their items across retailers. Google can assist you with finding your thing's GTIN in case you're uncertain.

Current retailers with their items as of now in Google Merchant Center can pick their items into these free Google Shopping postings by choosing "Surfaces across Google" and can see the exhibition of these free postings inside Google Merchant Center under the "Execution" tab.

By what means will my item postings be shown?

The following are a few instances of how your item postings will be shown on different Google surfaces including Google pictures, search and shopping.

Google Images

Google Search

Google Shopping

Reconciliations with eCommerce suppliers

Google have vowed to keep attempting to smooth out the onboarding procedure over the coming many months. This will incorporate another organization with PayPal to permit shippers to connect their records.

Google likewise swore to keep working intimately with their eCommerce accomplices, as WooCommerce, Magento and Shopify, to support dealers:

a) superior deal with their items and stock

b) make computerized trade more open for organizations everything being equal.

What's the more extensive effect on search advertising?

It's certainly important for eCommerce advertisers how this change will include another layer – and opportunity – to natural item site design improvement endeavors.

For retailers that depend intensely on Shopping efforts, and haven't been organizing SEO, this is the ideal opportunity to begin reexamining that procedure. This will bring PPC and SEO groups much nearer together and building 'one' perspective on search implies, whether or not things are paid for or natural, will mean you're prepared for the progressions that Google reliably tosses our way, from calculation changes to refreshes.

There are still of some obscure variables. On the off chance that these are really natural outcomes, in what manner  Digital Marketing Companies in Southampton will they be positioned? That remaining parts to be seen however in general, with the correct web search tool promoting system set up, this is a decent open door for eCommerce retailers.

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New Post has been published on Payment-Providers.com

New Post has been published on https://payment-providers.com/ecommerce-product-releases-july-1-2020/

Ecommerce Product Releases: July 1, 2020

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, logistics tools, free product listings, predictive artificial intelligence, product recommendations, social commerce, and shoppable videos.

Got an ecommerce product release? Email releases@practicalecommerce.com.

Ecommerce Product Releases

Wix launches extended ecommerce. Wix, a website creation platform, has announced the launch of an ecommerce offering. The new service provides merchants and brands features such as customizable branded storefronts and carts, multichannel sales, drop shipping, native payment processing with Wix Payments, analytics and report creation, shipping and fulfillment capabilities, and more. The new offering can be enhanced with Ascend by Wix, a customer management and marketing suite, and Corvid by Wix, a web development platform.

Wix eCommerce

Google places free product listings to its main Search results. Google recently announced that product results on the Google Shopping tab in the U.S. would consist primarily of free listings. Now Google is bringing free listings to the main U.S. search results page. Initially, free listings on Google Search will appear in a product knowledge panel that shows buying options for a particular item. Starting this summer, these listings will be free. Google is rolling this out in the U.S., first on mobile, followed later by desktop. Shopping ads will appear separately at the top of the page, marked similarly to Google’s other ad units.

Product Recommendations powered by Adobe Sensei now integrates with Magento Page Builder. Adobe has announced that Product Recommendations for Magento Commerce has been integrated with Magento’s content creation tool, Page Builder. Magento merchants can now drag and drop Sensei-powered recommendation units on any position within content that’s authored in Page Builder. Product Recommendations powered by Adobe Sensei allows merchants to deploy automated and intelligent recommendations across storefronts to help shoppers discover new, relevant products.

Instagram’s new commerce eligibility requirements help businesses and creators sell products. Instagram has announced new commerce eligibility requirements that expand access to Instagram Shopping to more types of businesses, including creators, to connect with shoppers and sell their merchandise on Instagram. Any eligible business or creator account with at least one product can use shopping tags to drive people to their website to make a purchase. U.S. businesses that are part of the checkout test on Instagram can drive people to purchase directly in the app. The updated requirements go into effect on July 9 in all countries where Instagram Shopping is supported.

Instagram Shopping

YouTube launches shoppable ad format. YouTube is making it easier to inspire consumers to take action on YouTube with services that make video more shoppable, use automation to drive conversions, and help you better understand attribution. To get started, sync your Google Merchant Center feed to your video ads, and visually expand your call-to-action button with the best-sellers you want to feature, to drive traffic. YouTube is also announcing video action campaigns to automatically bring video ads to the YouTube home feed, watch pages, and Google video partners — all within one campaign.

Pattern89 announces Predict — AI that simulates campaign results before launch. Pattern89, an artificial intelligence marketing platform, announces an alternative to A/B testing with Pattern89 Predict, which simulates creative elements to predict a brand’s top-performing ad combinations. Predict unlocks creative insights for over 2,900 ad dimensions, including image direction, video direction, copywriting, and ad formatting. Pattern89 Predict cross-analyzes a brand’s historic advertiser data against social media advertising data points to surface statistically significant insights in minutes.

BigCommerce unveils Page Builder to create next-generation shopping experiences. BigCommerce, the SaaS commerce platform, has announced the release of Page Builder, a drag-and-drop design tool to build differentiated shopping experiences across online storefronts. Page Builder simplifies the ability to build and edit pages with drag-and-drop blocks of content called widgets, including individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons, custom HTML, and more.

BigCommerce Page Builder

FarEye partners with Blue Yonder to enhance logistics. FarEye, a predictive logistics SaaS platform, has announced a partnership with Blue Yonder, a digital fulfillment platform provider. The partnership will help global enterprises drive interoperability between legacy infrastructure and modern supply chain and logistics tools. The joint capabilities of both organizations will bring predictive and real-time visibility to supply chains across manufacturing, retail distribution, logistics, and ecommerce. The joint service can be accessed through Blue Yonder’s Luminate Platform.

AfterShip makes shipping software free to support ecommerce shipping needs. AfterShip, a shipping and tracking platform for online retailers, is making Postmen, its ecommerce shipping API, free with no limit on shipping volumes. Postmen is a scalable shipping platform that allows ecommerce companies to automate and optimize their shipping processes with 60 couriers worldwide. With Postmen, merchants can quickly choose the best shipping and courier options and estimate delivery times and costs for each courier.

Walmart opens its ecommerce marketplace to Shopify merchants. Walmart is partnering with Shopify, opening the Walmart Marketplace to Shopify’s sellers. The integration will allow approved Shopify sellers to seamlessly list their items on Walmart.com, which gives Walmart customers access to a broader assortment. Walmart expects to add 1,200 Shopify sellers this year.

Walmart Marketplace

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Lesser Known Magento Tools for Open Source Recommendation Engine in 2020

You may have wondered how Google displays advertisements about the products you like. Where is the link? Why you? What makes you so special? For every eCommerce platform, you are a prospective buyer. Their business can prosper with your increasing consumption. Amazon, Flipkart, Alibaba, and other eCommerce platforms are all relying on the same. 

In fact, apps, like Spotify, bank on this system to give you the best music experience. And, all this has an open-source recommendation system at its core. This system is bridging the gap between you and the sites. 

What is this open-source recommendation system? 

A recommendation system works using algorithms to filter data and make different clusters of it. This is to simplify the data fetching process. eCcommerce sites and various apps with an interactive set use this to provide a customized experience. 

For these sites and apps, you are at the center. They try to leverage from your shopping experience. To do this, they use recommendation systems. These open-source recommendation systems track your clicks and collect personalized data. Various online sites expand their product line, learn about trends, and attract new customers using these tools. 

Magento is a one of the most productive eCommerce platforms. A lot of companies are using this as their premise. Magento offers a flexible shopping cart system. It enriches the experience by providing services regarding look, content, and functionality. 

But there are some Magento tools people do not know much about. Yet, they can boost the production rate.

 Hidden Magento tools that you should know about? 

Your eCommerce business can thrive on a few pointers like 

 Flexible cart

 Themes to lure in customers

  Content

  Product range

  Offers

  Customization

The complete architectural setup of your website uses some backend tools to make these outputs more effective. These are 

1. Magento 2 Product Questions 

To create a better customer-centric eCommerce page, you can add a section where customers can pose their questions. Sometimes, people lack in-depth knowledge about a product. This tool can help them counter their concerns. 

 Customers can add product reviews 

 You can restrict customer group to add more questions

  It enables you to customize product form

 This can add Q&A on the product page

  Creates space for mass actions using Q&A

 2. Magento 2 Product Feed

 This creates a bridge between your product page and other major eCommerce sites like Amazon, Alibaba, and others. It helps in creating product feeds on other buying platforms. 

  Comes with ready-to-use feed templates

  Feed templates can be customized

  Data feed delivery is fast

  Automatically generates product feeds

  Easy integration of Google Analytics 

3. Magento 2 Import Export Product Review 

Use one click and get reviews on import and export using CSV.

  You can import review data quickly including rating, review, titles, and others

 The CSV file ensures easy download opportunity and quick finish of the process

  It can export reviews into a CSV file

  It can support multiple Magento 2 stores simultaneously 

4. Custom Order Number 

Magento 2 custom order number tool is an effective way to secure sensitive data. Using this, you can change the order increment ID. The professional system is also good to lure in more customers and ensure better productivity.

   Order number customization is easy with the tool

  The number pattern is flexible

  Billing document number and order number are perfectly in sync. 

  It can change order increment ID

  You can customize order number prefix

  This tool is compatible with Order History, PDF Invoice, and Order Labels

 5. Daily Deal 

Magento 2 Daily Deal extension can effectively attract customers and transform them into repeat customers. The technology helps site managers to launch exclusive deals and reach the exact audience to profit from it. It boosts sales, and enhances customer retention policies. 

   It helps in projecting daily deals on the page with a countdown timer

  You can configure various limited daily deals easily

  Creating four types of deal pages is easier with the tool

  It can back up the sidebar widgets and bolster floating deal slider

  If you configure it properly, it can automatically create deals

  Deal labels are customizable and easy to manage

  You can set up the tool to ensure daily deal blocks display at any place

 6. Magento 2 Refund Request

 The easy refunding process is important, as this ensures a better customer experience. Magento 2 Refund Request allows customers to launch a refund request on the account page.

   Enables an easy process to launch a request for refund 

  You can manage a refund request in the backend 

  A convenient grid helps in better understanding of funding request

  Eases the process of sending customers about admin’s decision regarding funding

  You can customize the refund request pop-up for customers and ease the process of submitting their inquiries

 7. Free Shipping Bar

 Magento 2 Free Shipping Bar extension has several options to spur customers' shopping cart size by tempting him with offers. This highlights how much your customers can benefit from spending more on the store.

   You can set displays with free shipping offer

  You can set an appropriate message on cart total

  It offers flexible design

  It can make the process of customizing messages easier

 8. Ajax Search

 Ajax Search houses all advanced techniques that a consumer needs to search online. A drop-down list will show search list options on the basis of your typing. This will boost the consumer experience.

  It has Search Autocomplete mode

  Starts searching instantly

  It can provide back up for up to 10,000 SKUs

  You will benefit from flexible search configuration options

  It shows maximum search result

  Its design is perfect for bolstering all languages

Conclusion:

With almost 12% of the global eCommerce site, Magento is fast-becoming a trusted site for various players. Merchants are benefiting from its applications, and reports are showing three times hike in their businesses. Such a growth deserves better structuring to bolster market reach. 

 Magento 2 is getting huge traction for its simplified user-setting. These eight are some lesser-known but deserving tools for better applauds

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Lucknow's Best Ecommerce PPC Agency for Digital Growth

In today's fast-paced digital marketplace, Ecommerce businesses thrive or decline based on their visibility and ability to attract targeted customers. Pay-Per-Click (PPC) advertising, particularly when optimized by a specialized Ecommerce PPC agency, is an indispensable tool for online retailers. Whether it's through product listing ads, search campaigns, or remarketing strategies, a well-executed PPC campaign delivers measurable ROI, fuels customer acquisition, and drives conversions.

Lucknow, emerging as a digital hub in northern India, has seen a significant surge in the demand for result-oriented digital marketing services. From startups to enterprise-level Ecommerce businesses, there's a growing awareness of the importance of hiring a dedicated PPC Management Firm that understands not just digital ads but Ecommerce intricacies.

This article serves as a comprehensive guide to understanding what makes a top-tier Ecommerce PPC Agency, why Lucknow is becoming a hotspot for such services, and what role related services like Google PPC Management and Search Engine Optimization Agency play in ensuring long-term success.

Why Ecommerce PPC Is Crucial for Online Success

Instant Visibility in Competitive Markets

In the crowded Ecommerce landscape, organic visibility alone may not suffice. PPC ads ensure that your products appear right when potential customers are searching for them. With the right keyword targeting, you can outbid competitors and capture valuable clicks from high-intent shoppers.

Measurable ROI and Controlled Spending

Unlike many marketing strategies, PPC provides real-time data on how your campaigns perform. You can see exactly how much you're spending, what you're earning, and adjust accordingly. For Ecommerce businesses operating on tight profit margins, this accountability is crucial.

Boosts Seasonal and Promotional Campaigns

Whether it’s Diwali, Black Friday, or a flash sale, PPC campaigns can be launched and optimized instantly to capitalize on short-term opportunities. This agility is a massive advantage in retail marketing.

What Defines a Great Ecommerce PPC Agency?

A true Ecommerce PPC agency goes beyond basic ad creation. It involves a strategic blend of keyword research, bid management, ad copywriting, audience segmentation, landing page optimization, and data analytics. Here are key traits:

1. Deep Ecommerce Expertise

The agency must understand Ecommerce platforms like Shopify, WooCommerce, and Magento. Experience with product feed optimization, dynamic remarketing, and Google Merchant Center is essential.

2. Mastery in Google PPC Management

Managing Google Ads isn’t just about running ads. It involves crafting campaigns with high Quality Scores, maintaining click-through-rates (CTR), and managing budget caps. Only experienced agencies can do this consistently.

3. Performance-Driven Approach

Look for agencies that focus on KPIs like ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and LTV (Lifetime Value). They should continuously test, tweak, and refine campaigns.

4. Data Transparency and Communication

You should expect detailed reporting dashboards, performance reviews, and clear communication. A good PPC Management Firm doesn’t keep clients in the dark.

Why Lucknow Is Becoming a Hub for Ecommerce PPC Services

Talent Pool and Technical Expertise

Lucknow is no longer just a cultural hub; it's turning into a digital growth engine. With a rising number of skilled professionals and IT graduates, the city offers affordable yet high-quality Ecommerce PPC services.

Affordable Solutions without Compromise

Compared to metropolitan cities like Delhi or Bangalore, Lucknow-based agencies offer competitive pricing without sacrificing expertise. Businesses get top-tier talent at lower costs.

Presence of Reputed Firms

Some of India's leading digital service providers like Logelite Pvt. Ltd. have their operations in Lucknow. Their seasoned professionals bring a mix of strategic insight and executional excellence in areas like Google PPC Management and SEO.

The Synergy Between PPC and SEO

While PPC provides immediate traffic, Search Engine Optimization lays the foundation for sustainable growth. The most successful Ecommerce strategies combine both.

Complementary Nature of PPC and SEO

PPC gives you instant traffic, while SEO builds authority and credibility over time.

PPC helps identify high-converting keywords, which can inform SEO strategies.

SEO helps reduce dependency on paid ads over time, improving profitability.

Role of a Search Engine Optimization Agency

Partnering with a Search Engine Optimization Agency can ensure your product pages rank well in search engines. This organic visibility complements paid ads, providing a dual-channel traffic stream.

Key Services Offered by a Leading Ecommerce PPC Agency

Google Shopping Ads Management

Showcase your products directly on Google’s Shopping tab, complete with price, reviews, and images. A competent agency ensures your feed is optimized and regularly updated.

Search Campaign Optimization

Target keywords that buyers are actively searching for. Includes A/B testing of ad copy, landing page alignment, and bid strategy adjustments.

Remarketing Campaigns

Bring back potential customers who didn’t convert on their first visit. By showing them relevant product ads across the web, remarketing improves conversion rates significantly.

Dynamic Product Ads

Use your Ecommerce product feed to display personalized ads automatically based on user behavior and interests. This is especially powerful for large catalogs.

Geo-targeted Campaigns

Target specific regions or cities, perfect for localized promotions or testing new markets. Lucknow-based agencies often use hyperlocal PPC strategies to boost relevance.

How to Choose the Right PPC Management Firm

Assess Case Studies and Past Results

Any agency worth its salt will showcase their past success. Look for documented ROAS improvements, CTR boosts, and real examples of Ecommerce wins.

Check Industry Experience

Has the firm worked with brands in your niche? Industry familiarity helps in quicker onboarding and faster results.

Evaluate Technology Stack

Top agencies use automation tools, AI-based optimization, and advanced analytics. This separates basic providers from performance-driven partners.

Transparency and Support

Ask about communication schedules, reporting frequency, and campaign ownership. The right PPC Management Firm acts as an extension of your team.

Benefits of Partnering with a Local Agency in Lucknow

Better Understanding of Regional Trends

A Lucknow-based Ecommerce PPC agency understands regional search behaviors, language preferences, and purchase patterns. This is vital for location-specific campaigns.

Personalized Support and Communication

Working with a local team allows easier coordination, frequent check-ins, and face-to-face meetings when needed.

Logelite Pvt. Ltd.: A Trusted Partner

One of Lucknow’s leading digital service providers, Logelite Pvt. Ltd., has built a reputation for delivering results through intelligent PPC strategies, effective SEO solutions, and transparent communication. Their ability to bridge the gap between strategy and execution sets them apart in the digital space.

Case Study: Turning Clicks into Conversions

Client Background

An online fashion retailer approached a Lucknow-based PPC agency after seeing stagnating sales from organic traffic alone.

Challenge

Their existing campaigns had a poor CTR, high CPC, and dismal conversion rates.

Solution

The agency overhauled their Google PPC Management strategy, optimized ad copies, installed conversion tracking pixels, and set up automated bidding.

Result

CTR improved by 80%

Conversion rate doubled

ROAS increased by 250% within 3 months

This real-world example underlines the transformational impact of working with the right Ecommerce PPC Agency.

Measuring the Success of PPC Campaigns

Key Metrics to Monitor

Click-Through Rate (CTR)

Conversion Rate

Cost Per Click (CPC)

Return on Ad Spend (ROAS)

Bounce Rate from Landing Pages

Importance of A/B Testing

From headlines to call-to-action buttons, constant testing is essential. A good agency tests multiple variations to find the most effective combination.

Future Trends in Ecommerce PPC

Automation and AI in Bidding

Platforms like Google Ads are increasingly moving toward automation. Smart bidding strategies use machine learning to predict the likelihood of conversion and adjust bids accordingly.

Voice Search and Conversational Ads

With smart speakers and voice searches on the rise, future PPC campaigns may need to adapt keywords and ad copy to match conversational tones.

Integration with Social Commerce

PPC strategies are now expanding beyond Google into platforms like Instagram and TikTok. The convergence of search and social is an area of growth.

Final Thoughts

Choosing the right Ecommerce PPC agency is a critical business decision that can dramatically influence your brand's online success. Lucknow, with its growing digital infrastructure and pool of talented professionals, is emerging as a reliable source for expert digital services. Whether it's Google PPC Management, SEO, or holistic digital strategy, the right local agency can provide the guidance and execution needed to scale effectively.

Logelite Pvt. Ltd., known for its performance-driven strategies and dedication to client success, exemplifies the quality of Ecommerce services available in Lucknow.

If you're aiming to outpace your competition, drive better ROI, and boost your digital presence, partnering with a professional PPC Management Firm that understands your Ecommerce needs is the smartest move forward.

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This is the most essential extensions for your Magneto 2 powered eCommerce store as with the help of this extension the products listed on your magento 2 google merchant center can be displayed through dynamic search on Google. The plugin empowers you with the capability to employ the dynamic power of Google mapping to your Magento 2 Google Merchant Feed store products or to export your Google Merchant Feed products to the Magento 2 Google Shopping Feed

[charlieharry1]

Free Google Shopping item postings now accessible

In what is uplifting news for eCommerce retailers all over, Google has reported that they are opening up free Google  Digital Marketing Companies Bournemouth Shopping item postings to permit more organizations that sell items online to list their stock through the stage.

While Google say they have been dealing with these progressions for quite a while, the worldwide Covid-19 pandemic has optimized their arrangements. Bill Ready, President of Commerce at Google, stated:

The retail segment has confronted numerous dangers throughout the years, which have just increased during the coronavirus pandemic. Considering these difficulties, we're propelling our arrangements to make it free for shippers to sell on Google. Starting one week from now, query items on the Google Shopping tab will comprise principally of free postings, helping vendors better associate with buyers, whether or not they publicize on Google.

Read Also:-  Do you know GoogleBot Is Able to Add Products to Your Shopping Cart?

I'm not catching this' meaning for online retailers?

Since 2012, Shopping has worked simply on a paid model, implying that it's been to a greater degree a 'shut shop', with just retailers arranged to pay having their items recorded in the Google Shopping tab. For some eCommerce organizations it's been a staple piece of their advanced promoting methodology.

It's a business channel we use at Kanuka Digital to incredible impact to enable our customers to increment online income. In 2020 we've seen a normal Return on Ad Spend (ROAS) of 900% on Google Shopping efforts that we oversee across a wide range of divisions, from DIY to Beds and Car Accessories.

Presently the free Google Shopping  Digital Marketing Company in Bournemouth  item postings opens up new open doors for every single online retailer and will likewise affect customers and sponsors the same:

For retailers, this implies free introduction to a huge number of individuals who use Google each day for their shopping needs.

For customers, this implies more items from more stores, discoverable through the Google Shopping tab.

For publicists, this implies paid crusades can be enhanced with free postings.

Why now?

As Bill Ready stated, a noteworthy driver in this choice is simply the remarkable occasions we discover living in. Freeing this up to all traders will improve Google's contribution and its intrigue to the two merchants and purchasers.

And afterward there's Amazon. By restricting the universe of items accessible in Google Shopping results to just those retailers who are eager to pay, this puts Google at a noteworthy inconvenience contrasted with Amazon and different commercial centers.

By what method will the new free Google Shopping postings work?

One of the principal examines Google confronted was naturally concerning the conveyance of paid item advertisements v free postings.

Paid shopping advertisements will show up at the top and base of the page on the Google Shopping tab, much the same as they do presently on the principle query items tab. The fundamental Google Search page isn't changing, and the merry go rounds of item posting promotions (PLAs) will keep on comprising of advertisements as it were.

Free Google Shopping item postings coming soon | How eCommerce organizations can exploit

Merry go rounds of item posting promotions (PLAs) on the principle indexed lists page will keep on comprising of advertisements as it were.

Traders that need to guarantee proceeded with unmistakable perceivability in the indexed lists, which will obviously be progressively serious with more items qualified to show, will keep on paying for advertisements.

We expect that there likely could be design tests later on. For instance, perceive how Amazon as of now sprinkles supported items promotions all through its query items pages.

The most effective method to get qualified

All retailers can show their items across Google for nothing. To get qualified, you should follow the necessary arrangements to show items on surfaces across Google, and meet one of two measures:

In the event that you have organized information markup on your site, you will consequently have your items appeared on surfaces across Google without straightforwardly taking an interest in the program. You can quit whenever.

In the event that you present a feed through Google Merchant Center, you can partake in surfaces across Google by choosing the relating program in Merchant Center.

How would I list my items on Google Shopping?

You needn't bother with a Google Ads crusade to take part, yet you do need to make a Google Merchant Center record and transfer an item information feed. Dealers must pick in to "surfaces across Google" to be qualified for natural perceivability.

An item information feed is essentially a spreadsheet of information data about your items that Google uses to make your posting and match it to pertinent searcher's inquiries. Every item in your feed should have in any event the accompanying standard qualities:

ID: An alphanumeric ID that is one of a kind for every thing you sell.

Title: Your item's name, which will fill in as the primary connection text from your posting.

Portrayal: Up to 5,000 characters to depict your item, what makes it interesting, causes coordinate your item to a client's particular pursuit.

Connection: Your item presentation page.

Picture interface: The URL of your item's principle picture.

Value: Your item's cost as recorded on your presentation page.

Brand: The brand name of your item

GTIN: Your item's Global Trade Item Number, utilized by makers to recognize their items across retailers. Google can assist you with finding your thing's GTIN in case you're uncertain.

Current retailers with their items as of now in Google Merchant Center can pick their items into these free Google Shopping postings by choosing "Surfaces across Google" and can see the exhibition of these free postings inside Google Merchant Center under the "Execution" tab.

In what capacity will my item postings be shown?

The following are a few instances of how your item postings will be shown on different Google surfaces including Google pictures, search and shopping.

Google Images

Google Search

Google Shopping

Combinations with eCommerce suppliers

Google have vowed to keep attempting to smooth out the onboarding procedure over the coming many months. This will incorporate another organization with PayPal to permit traders to connect their records.

Google additionally vowed to keep working intimately with their eCommerce accomplices, as WooCommerce, Magento and Shopify, to support vendors:

a) superior deal with their items and stock

b) make computerized trade progressively open for organizations all things considered.

What's the more extensive effect on search advertising?

It's unquestionably important for eCommerce advertisers how this change will include another layer – and opportunity – to natural item website improvement endeavors.

For retailers that depend vigorously on Shopping efforts, and haven't been organizing SEO, this is the ideal opportunity to begin modifying that procedure. This will bring PPC and SEO groups significantly nearer together and building 'one' perspective on search implies, whether or not things are paid for or natural, will mean you're prepared for the progressions that Google reliably tosses our way, from calculation changes to refreshes.

There are still of some obscure variables. On the off chance that these are genuinely natural outcomes, in what manner will they be positioned? That remaining parts to be seen yet by and large, with the correct internet searcher showcasing system set up, this is a decent open door for eCommerce retailers.

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The main parameters of success in the eCommerce industry are a company’s customer base, the footfall traffic on its eCommerce store, its loyal customer base, its brand popularity, and total product sales. With this, the high competition in the eCommerce business sector has given rise to the various platforms like the Google Merchant Center and Google Shopping.

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How To Fix Your Google Shopping Feed Without Going Crazy

Your Magento Google Shopping Feed extension is one of the most important parts of your online store that distinguishes you from your fellow eCommerce competitors and makes your eCommerce store available for dynamic search on Google. But, getting started with your new Google Merchant Center account with the help of Magento Google Product Feed Extension can be a complicated process and if your account gets suspended due to some technical glitches from your side can halt your dream of empowering your eCommerce store.

As I take a deep dive into the situation, the suspension of your account can be a complicated problem to solve, as Google itself fails to serve its promise of setting up Google Shopping Campaigns in the short time module they mention. So, let us go through the various challenges and discuss the possible solutions for setting up your Google Merchant Account created by Google Merchant Feed Magento Extension.

1) Data Quality Issues (The most common issues)

Generally, this kind of issues arises due to the use of apps or APIs for Google product feed and it can be tracked using the manual product feed method from scratch. Creation of 1 or 2 product feed from scratch can help you track the real problem, that is mostly the same with all the other products as well.

So here is a guide for you to fill the Shopping Feed template as in the Google Merchant Center

id – It is the unique id of each product. The Product SKU can be used as the id and it can be the same for any language or country.

title- It is your product title that needs to be unique as well and should be below 150 characters, of which the first 50 characters are displayed on dynamic search from Google. It has to be free of any promotional text like - free or limited offer. It should include the important keywords.

description – It is the product description for the customer to know the details about the product. It is to be summed up within 5000 characters and should include some keywords.

google product category – It relates to the specific category your product belongs to. It cannot be general but needs to be specific.

For example – For a product: ‘Football Jersey’ the category is

"Apparel & Accessories > Clothing > Sportswear > Football Sportswear > Football Jerseys"

product type – This can be taken as an extended or more specific form of product categories through which, if you are not satisfied with the Google categories you can create your subcategories.

For Example - Apparel & Accessories > Clothing > Sportswear > Football Sportswear > Football Jerseys > Nylon Jerseys

link – This is the direct link to your product page that needs to be entered. If you have made a specific page to guide your mobile traffic you can employ that link by mobile_link attribute.

image_link – It is the main product image link and for multiple images of a single product you need to use the additional_image_link attribute. The image should be according to the standard pixel format mentioned.

Condition – The product condition needs to be chosen between the options (new, refurbished or used).

Availability – Choose from the options (in stock, out of stock, preorder).

price – The product’s price needs to be entered along with the currency that is product feed is created for.

NOTE – The condition, availability and price, need to be updated regularly in accordance with the updates on your eCommerce store.

gtin - Gtin or Global Trade Item Numbers are unique product numbers, commonly referred to as barcodes. Based on your location, you need to mention any one of these – UPC, EAN/UCC, JAN, ISBN (a unique identifier for books).

brand – Product brand needs to be mentioned here.

identifier exists – In the case of an old or custom good, this needs to be set to false.

NOTE – For new products gtin and brand attributes are mandatory.

2) Landing Page Issue

Another common issue is the landing page issue in the Google shopping feed. In this, if the product page link provided is broken or lands on your eCommerce home page, this issue arises.

3) Prohibited or Restricted Products

This error arises in case if your product categories are prohibited by Magento Google product feed standards. Eg. – drugs, adult content, weapons, alcohol, etc.

4) Return and return Policy Error

Google can suspend your account if you do not have a clear return and refund policy for your products.

5) Shipping Policy

In the case of a deceptive shipping policy, Google can suspend your Google Merchant Center account.

6) Google Merchant Center Errors

After checking and resolving all the above issue, you can use appropriate Magento Google Product Feed Extension to feed correct data and then wait for the results. Your account is likely to have your account active again or you can request for an account review.

You can employ the diagnostic overview of the Google Merchant Center, where issues can come in either of these 3 fields-

Account Level – It refers to problems affecting your whole account. These problems may include an unclaimed website, deceptive return and refund policy, missing Adword account, etc.

Feed Level – It refers to the issues in fetching, uploading, or processing of the product feeds.

Item Level – It mainly relates to the ‘data quality issues’ as explained in the starting of this article.

With this, there are 3 different types of problems in Google Merchant Center, these are –

Errors: These are critical issues that need to be resolved ASAP.

Warnings: Issues that need to be resolved after fixing the Errors

Notifications: These are the suggestions that can be followed for optimizing your product feed.

Once these issues are resolved, you need to check the automation tool or app you are using. You need to buy the best and most functional Magento Google Product Feed extension that could support your eCommerce Store.

We can help you here by Technology Mindz Magento Google Shopping Feed Extension that promises you productive and authenticate solution for linking your eCommerce store to Google Shopping.

You can know more about our Magento Google Shopping Feed Extension at - http://www.shoppingfeedextensions.com/product/magento-2-google-shopping-feed-extension/

You can further connect with us at – info@technologymindz.com