Your typical northern girl, who loves fashion, photography, styling and exploring. Studying Fashion Communication at Northumbria University.
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The first black editor-in-chief for British Vogue

Edward Enninful filled the position of fashion director for I-D magazine, at the young age of 18. Twenty six years on, he is now the new Editor-in-chief of Vogue. Oh the dream. His new position has had many people talking because Edward is officially the first black male editor of the glossy fashion magazine. He has made a point that he wants to end the 'white-out that dominates the catwalks and magazines’. I understand and know fine well that white models are used a lot within the fashion industry.
We defiantly need a more diverse range of models walking on our catwalks. I think it is amazing that Edward is here to make a positive change and I think he is going to influence many people in the fashion industry. Previous Editor-in-chief, Alexandra Shulman had more than 25 years working for British Vogue, however, I do believe she became a little bit too comfortable. She could have done more for the magazine, especially as times changed and diversity became a huge talked about topic within the fashion industry. Hopefully, Enninful can make those changes.
#edward enninful#Vogue#british vogue#fashion magazine#magazine#style#diversity#a change#different#equality#fashion#fashion communication
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L’ORÉAL X BALMAIN

L'Oréal is one of the high streets biggest beauty brands. They have collaborated many times and released some of the best campaigns, however, their most recent project had caught my eye. L'Oréal have collaborated with the high-end fashion house, Balmain and created an amazing range of lipsticks. What really got me talking was their promotional ad’s they have recently posted on their Instagram page.
A post shared by BALMAIN (@balmain) on Sep 8, 2017 at 12:07am PDT
A post shared by BALMAIN (@balmain) on Sep 8, 2017 at 4:21am PDT
A post shared by BALMAIN (@balmain) on Sep 8, 2017 at 1:46am PDT
They have used such a diverse range of models for this collaboration. This doesn't come as a shock to me, because, we all know how amazing Balmain, as a brand, are for promoting diversity within the fashion industry. This will get viewed by many people, all over the word and it’s another step towards equality and diversity within the fashion industry.
#loreal#Balmain#fashion#collaborate#brands#diversty#diverse models#diverse#models#blog#fashion blog#summer brief#fashion communication#fashion comm
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Yeezy as a brand, promotes diversity
Every Yeezy show I watch, blows me away. Kanye's designs are so simple, yet so effective and accessible to the everyday person. I think his shows are so relatable to a lot of different people because of the diverse range of models he uses to model his designs. This diversity covers not only skin colour and race, but height, weight and gender. I think this is what makes his shows so special. You never know what to expect from him and one of his exclusive shows.

#Yeezy#kanye west#fashion#high fashion#blog#fashion blog#northumbria uni#summer brief#diverse#diversity#stand out#equality
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ASOS, Face and Body

ASOS has always sold beauty products, by other brands, however, not a great deal of variety. The online brand has now launched their own makeup line. The reason I've decided to include this in my research is because of the way they have promoted these beauty products.
I really enjoyed watching their promotional advert. It is upbeat and makes you realise that being an individual is amazing and you should embrace it, no matter what your style may be. There was a diverse range of models used within this film. Different races and ethnicities. I really do think it’s important that more brands open their minds and take diversity a bit more seriously.
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ASOS is a worldwide brand selling over 80,000 brands to a lot of different people. It’s nice to see a brand as big as ASOS promoting diversity. When you click on the Face and Body page on their website a motivational paragraph is displayed on the screen, which says ‘with over 100 make-up, hair and skincare brands, there are endless ways to be you. Go play’ I love how the brand is encouraging people to embrace their unique individuality. It’s okay to draw outside the lines. ASOS embraces this ethos.
#ASOS#face and body#ad#advert#fashion#model#diverse#diversty#different#stand out#northumbria uni#Fashion Blog#Fashion Model
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My skin does not define me

Winnie Harlow is a 22 year old fashion model from Canada, whose rise to fame all started when big time model Tyra banks discovered her on Instagram. Winne has a skin condition called Vitiligo which causes patches of your skin to lose pigmentation. Tyra’s discovery lead to Winne taking part in the popular TV show, Americas Next Top Model. Unfortunately Winne was the second contestant to leave, however, her time in the spotlight was far from over. Since then she has worked for many world wide fashion brands and has been seen on the front covers of our favourite glossy magazines such as Vogue, Marie Clair and Glamour.
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As I was on Instagram today I scrolled past an image of her on Balmain’s Instagram wearing their new collection, which is what prompted me to write this post. Balmain as a brand, are now known for using a diverse range of models. Now we need more brands to follow in their footsteps. In the BBC News interview I have linked above, Winne stated “change in the industry will come when using a model who is ‘plus size’ or ‘skinny’ or has Vitiligo isn't a trend or a statement. It’s just using models” She couldn't have said it any better. The only way the fashion industry will become fully diverse is if we look at everyone in the same way and don't categorise people.
#Balmain#winnie harlow#models#diverse#diversity#make a change#inspiration#Northumbria University#fashion#fashion comm#fashion communication#media
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Neelam Gill, the first Indian model for Burberry.
Neelam Gill is the model of the moment, everyone and their mothers are talking about her. The 20 year old is the first ever Indian model to be cast for Burberry. It's about time! More and more brands are starting to use models of different ethnicity’s on runways, magazines and promotional ads. Things are slowly but surely changing and it's got people talking.
I've read many articles covering the British model’s story, discussing her past, body confidence and how she got to where she’s at today. She sees her job as ‘breaking boundaries’ of gender, race and class. ‘I consider myself a feminist because I believe that men and women should be equal (BUTTER, 2015). The fact she used to get called names and picked on because of her race saddens me, however, as Jessie J would say, she’s the one laughing now. Neelam is glowing and her journey in the fashion industry is far from over.
Reference -
BUTTER, S. (2015). Neelam Gill: the first British Indian to break into the modelling A-list. [online] standard.co.uk. Available at: https://www.standard.co.uk/lifestyle/esmagazine/neelam-gill-the-first-british-indian-to-break-into-the-modelling-alist-a2959081.html [Accessed 5 Sep. 2017].
#neelam gill#model#high fashion#fashion comm#summer brief#diversity#indian#fresh#Northumbria University
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Jack Eyers
Jack Eyers is another huge inspiration to many. He has been seeing strutting his stuff in New York for fashion week back in 2015. As well as recently earning the crown of Mr England and modelling in the Teatum Jones show at London Fashion Week. He is the first amputee to be crowned Mr England, if this isn’t a step forward I don’t know what is. Jack had his leg amputated because of a condition that caused him to have a shortened leg and deformed hip. This all happened at the young age of 16. Jack is ambitious and confident and there are rumours that he is going to apply to be a contestant for Mr world.
In a recent interview for Metro.co.uk, Jack said,
‘The last five years I have made it my mission to raise the profile of disability in the fashion industry and to become a role model for other amputees and disabled people’ (Hartley-Parkinson, 2017)
References -
Hartley-Parkinson, R. (2017). Male model who lost his leg as a child wins Mr England and has eyes set on Mr World. [online] http://metro.co.uk. Available at: http://metro.co.uk/2017/07/17/male-model-who-lost-his-leg-as-a-child-wins-mr-england-and-has-eyes-set-on-mr-world-6784342/ [Accessed 5 Sep. 2017].
#Jack Eyers#fashion#fashion blog#fashion communication#fashion week#diverse#diversty#high fashion#different#insperation#disibility
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Viktoria Modesta
29 year old, Viktoria Modesta brings a refreshing perspective to the modelling industry showing that a disability can be celebrated and embraced positively. Viktoria had her leg amputated at the age of 20 after years of convincing surgeons to remove it.
Previous to the amputation Viktoria went through, over 15 operations to help her damaged leg, however it wasn’t enough to help her confidence. Her ambitious personality was shining through however, her leg was affecting her body confidence. Viktoria is now a confident model/singer and is catching everyones attention. I have included some shots from previous shoots that Viktoria has done and nothing shouts confident more than these images.
She is beautiful, powerful and is 100% confident in her own body. It is so nice to see someone embracing their disability. We don’t see enough of this in the fashion industry, which often focuses on airbrushed perfection. There are so many people, all over the world who are born with or have developed a disability who are head over heels about fashion. So my question is why shouldn’t they be just as involved as others?


Viktoria is an inspiration to many people and she is making a difference!
#viktoria modesta#Fashion Blog#fashion#style#disablity#insperation#different#high fashion#fresh#diversity#Diverse#fashion communication#fashion comm#summer brief#Reaserch
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(via https://www.youtube.com/watch?v=Ga7dKKle774)
I have just recently watched the FENTY beauty launch video by Rihanna. It is so refreshing to see a promotional video featuring so many different ethnicities and styles. It relates to everyone. Rihanna is such a huge role model with millions of fans from all over the world and this video will reach out to every individual. I love how up-beat and joyful the video is. It really makes me feel empowered and motivated.
#fashion#fenty#rihanna#makeup#beauty#beautyline#new#fashion communication#fashion comm#launch#power#summer brief#northumbria university#diverse
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Another opinion...


What does diversity within the fashion industry mean to you?
Will - Well it is a variety of different things. Different cultures and ethnicity’s, different shapes and sizes.
Do you think there is enough diversity within the fashion industry?
Will - Sometimes I think it all goes a little bit too far when it comes to high-end fashion shows. The collections aren’t relatable to the everyday person, I understand some peoples views being that the model doesn’t matter because all eyes are on the clothes, however I do think it matters and what you look at, is the whole package. We need to see a wider variety of models on our catwalks meaning more people can relate to the collection.

What inspires you when it comes to your personal style and do certain people influence you?
Will - I tend to turn to music and artists when I’m looking at my style. I can relate to them through their music. I feel comfortable which is important to me. Artists that inspire me the most are Kanye West, Khalid and also Jake Bugg. I like to mix all styles and come up with something along my wave length. It doesn’t matter what someone looks like, their skin colour or weight. If I like their style, they will influence me. I am very open minded when it comes to fashion.
Do you dress the same as your friend group?
Will - At times it's hard not to because we all like similar styles. I guess you could say we influence each other.


Do you think menswear is as diverse and womenswear?
Will - There is definitely less choice on the market for men, but I do think this is because menswear is normally quite safe, women experiment a lot more with their style whereas most men like to stick with the normal, safe and known. We should experiment more!
#Fashion Blog#diversity#Northumbria University#fashion comm#fashion communication#shoot#style#personal style#blogg#summer brief
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Are tattoos for the fashion industry?

Fashion is all about desired aesthetics and visual beauty. Everyone has a different opinion when it comes to tattoos. They are slowly becoming more and more popular as time goes on and even the fashion industry is warming to the idea of permanent body art. Designers such as Calvin Klein, Tommy Hilfiger and even Chanel, have showcased their models walking down the catwalks or featured in magazines showing off their inked skin. I can understand why some designers are against their models having tattoos because it could ruin the aesthetic of their collection, however, it could in fact make the collection if the vibe is right.

Tattoos are very ’now’ and we never really know when a trend will begin and end. Hopefully never for the people who have them, as they are permanent! I personally love tattoos, to me it is a way to express yourself. From experience, the older generation tend to be the ones who dislike tattoos. I think this is because they are still living in their traditional times, opinions such and clear and pure is the way to be, If you were born without tattoos you should die without tattoos. Less and less people have this opinion now and more and more are embracing body art. The fashion industry is always moving forward so it is only right we move forward alongside accepting tattoos.
#fashion#models#tattoos#tattoo#yes or no#opinions#reaserch#fashion communication#Northumbria University#student#summer brief#calvin klein#chanel#tommy hilfiger#designer
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(via https://www.youtube.com/watch?v=8-RY6fWVrQ0)
No matter your body type, age, style, size and hair texture, we’re all ladies (SILVERS, 2016).
SILVERS, I. (2016). Why We’re Always Here For H&M’s Amazingly Diverse Campaigns. [online] http://www.instyle.co.uk. Available at: http://www.instyle.co.uk/fashion/trends/hm-campaigns [Accessed 14 Jul. 2017].
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High street v High end
When we talk about models we talk about them as a whole. We don’t really think about what area of the industry they work in and how there is actually a huge difference. I started thinking about high street models and high end models. They both do the same job and we see them as being the same as each other, but they really aren't.

High fashion is breath taking and most of the time models are made to look different, to stand out from the crowd. It's all about creating an image. It is not reality. Their hair can be styled extravagantly, in a way that is not practical. Their makeup can be done in the strangest way, but it is accepted because it is the runway. That is what fashion is all about.

Moving on to the high street, models that work for Top Shop, Oasis and Primark. These models are wearing clothes that we can buy straight from the shops. These models get their hair and makeup done to a normal, socially accepted standard, a way that relates to everyone. I personally think that we need to concentrate more on diversity within fashion on the high street then move to the catwalks. You may not agree with me, however I think It affects a lot more people who wear these days to day brands. One brand that loves a diversity campaign is H&M. Back in 2016 they released a campaign about equality. The message? No matter your body type, age, style, size and hair texture, we’re all ladies (SILVERS, 2016). I fell in love with the video for this campaign! It made me feel empowered, strong and positive.
(via https://www.youtube.com/watch?v=8-RY6fWVrQ0)
Whilst doing my research on diversity I have started to notice that it is mainly all aimed at women, I don’t know why that is. We all know us women like to voice our opinions, fashion is our go-to happy place, however, I do wonder what men are thinking about the topic.
References -
SILVERS, I. (2016). Why We’re Always Here For H&M’s Amazingly Diverse Campaigns. [online] http://www.instyle.co.uk. Available at: http://www.instyle.co.uk/fashion/trends/hm-campaigns [Accessed 14 Jul. 2017].
#H&M#fashion#models#high end#high street to catwalk#diverse#diversity#summer brief#reaserch#wild#calm
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Madeline Stuart, making a change

Madeline Stuart is a 20 year old Australian, young women, with big ambitions. Earlier this year Madeline walked the runway at New York Fashion Week wearing her own collection. The reason the aspiring teen got so much attention was because of her genetic condition. Madeline has Down syndrome, she is on a mission to change how people view disabilities negatively.

This is a huge step forward for the fashion industry and just what we needed to get people thinking about the recurring topic of diversity. Diversity within the fashion industry is always going to be brought up around the time of fashion week. Unfortunately, I think the problems are not recognised as much thought the rest of the year. Fashion is always and will always be happening, models are always working and these problems are always remaining. We need more people like Madeline Stuart to step forward and make a change that will turn peoples heads.
#Madeline Stuart#fashion#disability#models#disabled models#summer brief#Northumbria University#making a difference#reserach#fashion foward
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J.Crew - Models that aren't models

Throw back to 2016, J.Crew released their S/S17 collection. With this, came a diverse range of models. I noticed the brand have always used a variety of models on their website, but for this collection they went that step further and in-fact didn’t use models at all. They used everyday people, family and friends. The collection looked effortless and chic which is what, head of menswear at the time, Frank Muytjens, was aiming for.

Frank Muytjens.
The collection was presented—together with women’s, designed by head women’s designer Somsack Sikhounmuong—on a diverse group of non-models and friends of the brand, ranging from musicians and artists to a bartender and a dingo handler (Carter, 2016).

J.Crew is an American lifestyle brand and is very wearable. Casual, elegant and smart as well as not being ridiculously over priced. Their target market is extremely broad, reaching out to all men and women from the ages of 20 all the way to 60. I love the way they have communicated their S/S17 collection by using people who aren’t models, people who have day jobs and live a standard life. It makes the brand relatable and will attract more people who are fashion forward no matter what their age may be.
Reference -
Carter, L. (2016). J.Crew spring 2017 menswear collection. [online] http://www.vogue.com. Available at: http://www.vogue.com/fashion-shows/spring-2017-menswear/j-crew [Accessed 14 Jul. 2017].
#Frank Muytjens#J.Crew#fashion#different#models#summer brief#reaserch#brands#fashion brands#diverse#diversity#finally#family and friends#making a difference#Northumbria University
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There is no age limit.
Most models reach their peak at 25 and once they get past that age, their career in the modelling industry is over. Oh, so we thought…
We are seeing more and more mature models on the catwalks day by day and I’m loving it. Most designers use young models for their shows and it appeals to a lot of young people but aren’t they forgetting something? A large percentage of our population exceeds the age of all these common high fashion models. What about the older generation? What is appealing to them? So many big fashion houses are missing out on a business opportunity by using young models only. A 50 year old women will not be tempted to purchase a garment that is shown on a 20 year old. Ever heard the term, mutton dressed as lamb? If designers were to branch out and make use of all these stunning mature women they could be reaching out to a much bigger audience.

Many people think once a woman hits the age of 50 she doesn’t care about fashion. Absolutely not the case! You can be fifty and still look fabulous. One model that really breaks the rules is Cecilia Chancellor, one of the worlds top models. Cecilia has been working as a model since her career started back in the 80’s and she is still going strong.

That's over three decades of modelling. She has worked for some big names over the years, including Miu Miu and Hermes, as well as featuring in British Vogue many times. Cecilia is a 50 year old model and her career is still going strong. She is an inspiration to many.
#cecilia chancellor#fashion model#age is no limit#Model#diverse#age#50#career#fashion#fashion communication#summer brief#Northumbria University#diversity
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(via https://www.youtube.com/watch?v=92EO8keFqlc)
The Missguided Barbie collection fashion film.
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