honorsouthafrica

[honorsouthafrica]

Foldable Truths in 2025: What South Africans Really Want from Their Next Smartphone

The future of foldables isn't about folding faster. It's about folding smarter into everyday life. In South Africa, Foldable phones are no longer a novelty. They’ve matured beyond their early teething problems, shifting from futuristic flex to functional form. Many global players are entering the market with sleeker designs, improved hinges and bigger promises but beneath the hype, consumers are increasingly asking smarter questions.

Beyond the Hype: Foldables Face Their Reality Check. There’s no shortage of headlines promising “the most powerful” or “the thinnest” foldable phone. The real test is clearer for South Africans

Will it last a full day without a charge?

Can it handle two SIMs?

Does it work outside under our sun, not just inside a launch demo?

Foldable smartphones are no longer just a flex. They're talked about as everyday technology, still cutting edge, but with more expectations built in – tech that has to prove themselves practically. This means addressing real-life pain points such as battery life, durability, multitasking, and day-to-day usability across different networks and apps. The reality is though, many of the most talked-about devices still appear to compromise with trade-offs. What most users want to avoid is:

Short battery endurance

Bulky designs that don’t fold flat

Fragile hinge mechanics over time

Limited SIM flexibility

Software ecosystems that limit choice

For South African users, who often rely on dual-SIM setups, experience power cuts, and move across multiple apps and languages in a day, these trade-offs aren’t just inconvenient. They’re deal-breakers.

Quietly Rewriting the Rules: HONOR Magic V5

This is where the HONOR Magic V5 arrives with a quieter, but more meaningful kind of innovation, addressing the challenges directly. Instead of headline chasing, HONOR has focused on folding function back into form, with a foldable that’s thin, yes, but also powerful, durable and considerate of how people actually live.

“We didn’t build the Magic V5 to win a spec sheet,” says Fred Zhou, CEO of HONOR South Africa. “We built it to win long-term trust.”

The Magic V5 comes in at just 6.43mm thin when unfolded, with a reinforced titanium hinge, up to 5,820mAh battery as well as a dual nano-SIM support. Its AMOLED display is glare-resistant, designed for use under bright skies, not just in glossy press events. Importantly, it doesn’t force users into a closed app or ecosystem environment. It plays well with others, including the full Google-native suite. Ultimately, it offers what it says it does:

Industry leading 8.8 mm thickness 

Super Steel Hinge

IP58 & IP59 Dust and Water Resistance

Magic Portal 2.0 (which is shareable with iOS & MacOS)

Dual SIM cards are available

And it includes that impressive up to 5820mAh battery

Designed for South African Realities

Mzansi moves fast, from entrepreneurs to students, content creators to lovers of the latest tech, we expect devices that adapt. Now, battery endurance, app flexibility, multi-SIM support and durability aren’t just nice-to-haves. They’re non-negotiables.

“A phone should adapt to your life, not the other way around,” says Zhou. “That’s the philosophy behind every part of the Magic V5. It’s premium but also practical. Smart but real.” HONOR’s Magic V5 introduces smarter software, power-saving modes built for unpredictable loadshedding, and a screen that survives in real bags, not just velvet-lined demo boxes.

The Foldable Truth? Innovation Should Feel Invisible

In 2025 and beyond, South Africans don’t want louder launches. They want phones that last longer, work harder - devices don’t get in the way but walk the journey with you. The HONOR Magic V5 isn’t trying to out-shout its competition. It’s quietly raising the standard and folding the noise out.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Talent Mukandatsama

Brand Manager, HONOR

talentmukandatsama1@honor.com

Editor’s notes:Applied UTM: https://www.honor.com/za/phones/honor-400-pro/

[honorsouthafrica]

See South Africa Like Never Before: HONOR 400 and HONOR 400 Pro Captures Breathtaking Skyline Views with Best-in-Class AI SuperZoom Camera

The HONOR 400 and HONOR 400 Pro set a new benchmark in mobile photography, bringing distant cityscapes into stunning, high-definition focus.

South Africa will get its first close-up look at the new HONOR 400 and HONOR 400 Pro. Judging by the immediate reaction, it will not disappoint. The series will launch at the Kyalami Racecourse in Midrand. Here, the unveiling of the HONOR 400 and HONOR 400 Pro will bring together tech, creativity and speed in a way that hits home for local users.

But behind the fanfare and flashbulbs, one feature stood out, AI SuperZoom. It’s the kind of innovation that quietly shifts how we take photos. More than just digital zoom, it’s a smart system that brings detail forward without the blur. Whether you’re photographing Table Mountain from Sea Point, trying to capture elephants from a safe distance in Pilanesberg, or zooming into the lights of the Jozi skyline, AI SuperZoom turns moments that were “too far” into visual gold. And that’s just the start. Here’s 7 things that instantly change when AI 

SuperZoom lands in your hands.

1. You’ll Zoom in on Life Like a Cinematographer

Suddenly you're not just snapping photos. You're framing scenes. With 30x zoom on the HONOR 400 and up to 50x on the HONOR 400 Pro, you can capture a saxophonist on Long Street from across the road or spot a lion lazing in the shade at Kruger without needing a heavy lens or perfect timing.

2. You’ll Spot Details You’ve Walked Past for Years

That weathered signage above the Fish Hoek café you’ve never noticed. The distant hilltop ruins outside Clarens? With AI SuperZoom, the camera doesn't just zoom - it finds meaning in the margins and turns the unnoticed into something worth sharing.

3. You’ll Become the Friend Who Gets the Shot

At rugby? On the beach? Or in the back row at the Amapiano festival or back of the stadium waiting to see that winning penalty converted. Whichever corner it's scored – you’ll know instantly. AI SuperZoom means you’re not just part of the moment; you’re capturing it properly. Whether it's a 7-year old’s big moment on the school stage or a DJ mid-spin, distance no longer limits quality.

4. You’ll Start Trusting Zoom Again

For years, smartphone zoom has meant blur, noise and disappointment. HONOR’s AI SuperZoom changes that. It sharpens intelligently, enhances lighting and balances detail without you needing to touch a thing. The result? Zoomed photos that still feel like your vision, just closer.

5. You’ll Create Moving Memories Without Editing

Snap a photo, then let AI Image to Video turn it into a dynamic clip. From a still frame of Constitution Hill or a portrait shot at dusk in Maboneng, you can generate a short, cinematic video with a tap. It's instant, social-ready and a real storytelling flex.

6. You’ll Reclaim the Past with AI Upscale

Got that old, printed photo of your Gogo at the Union Buildings in 1965? Use AI Upscale to restore it digitally, eliminating scratches and adding clarity. What used to be a memory trapped in fading paper becomes a high-res moment you can share with your family WhatsApp group. Take that bow.

7. You’ll Stop Saying “I’ll Edit It Later”

With AI Erase Passers-by and SuperZoom working in real time, your phone starts handling edits as you shoot. No more background clutter. No more cropping after the fact. The photo you wanted is the one you get, straight out the camera.

Paired with a 200MP Ultra-clear AI Camera, features like AI Image to Video, AI Erase Passers-by, and AI Upscale, the HONOR 400 Series feels less like a phone and more like a creative toolkit built for the streets, skylines and stories of Mzansi. It even gets closer to the all-round value Mzansi wants - with a 6000mAh battery, 80W SuperCharge for HONOR 400 and 100W SuperCharge for the HONOR 400 Pro, a 5000nit Ultra Bright Display and intelligent tools running on MagicOS 9.0, the HONOR 400 Series. Whether it's your city, your culture or the people around you, this is a lens that brings everything into focus - a creative companion for Mzansi in every beautiful daily detail.

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/watch?v=oE9PFnYvoQo

For press enquiries, please contact:

Rae Hargreves

Integrated Marketing Manager

[honorsouthafrica]

Super Smartphones with Style and Staying Power

How Slick Is Really Slick? Here’s 5 ways the HONOR 400 Series answers the question

There are so many smartphones making a play for the spotlight. Some of the latest devices try to grab attention with loud entrances and big voices. Others just arrive ready. Because slick is smooth like that.

The HONOR 400 Series is built for Mzansi who expect their tech to work as well as it looks. Ideally, it also lasts long enough to do both. The HONOR 400 and HONOR 400 Pro rose to the challenge because it was listening all along. Here’s how it earns its all-day flex status:

It’s understated, not underwhelming The matte-glass design in Meteor Silver or Lunar Grey feels premium but practical. It’s clean, crisp and confident.

It captures the real you in really impressive ways With a 200MP main camera with AI Portrait Snap means natural shots – there are no filters or fuss to waste time on. The HONOR 400 Pro adds an incredible 50MP telephoto and 50× AI SuperZoom for mega-detail without distortion.

It edits while you move With Veo 2 Image-to-Video it transforms any portrait shot into a short, polished clip from your gallery. No apps. No learning curve. No problem

It runs until you don’t A 6000mAh battery with up to 100W fast charge makes power one less thing to think about - whether you're working late or creating on the go.

It works smart, not hard (Mzansi-style) From the bustle to the hustle, Mzansi is known for making a plan. This is why the Snapdragon performance, MagicOS 9.0 and everyday AI tools like translation earn a nod and wink locally. Ready to face anything, it steps up for the details that matter from cleanup and deepfake detection, to keeping your phone sharp, secure and always ready.

The HONOR 400 Series didn’t make a loud entrance shouting about features. It’s a design-first, AI-smart, power-packed device that gets that second glance – far beyond its pricing category. It offers value but looks and acts like a million bucks. That’s what makes it slick, really slick.

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Bulelwa Matiwane

Public Relations Specialist

[honorsouthafrica]

HONOR AND BLUE BULLS ANNOUNCE TECHNOLOGY DEVICE PARTNERSHIP

The technology and innovation company has been announced as the technology device partner, ushering in an era of technologically driven performance for the Pretoria outfit.

Pretoria, South Africa – The Blue Bulls are proud to announce global technology brand, HONOR, as their exclusive technology devices sponsor.

The significance of this partnership signifies the huge shift that has been happening in global sports, in which gaming tactics and technology are increasingly relying on each other to ensure the best possible team coordination and performance outcomes.

The collaboration emphasises HONOR’s dedication to fuse useful technology with everyday life, work and play. The brand’s notable 180% growth rate in 2024 and the milestone achievement of over one million units sold in South Africa, demonstrates its investment and activeness in the South African market. Its latest corporate strategy, the HONOR ALPHA PLAN, aims to transform the future of AI and smart technology, from digital AI agents to physical applications that will redefine human interaction with intelligent devices.

As the technology partner to the Bulls, HONOR will equip the team with smart technology, supporting the players and technical teams with smart devices across its extensive product range to improve their game, connect with fans and simplify their daily living.

Fred Zhou, CEO of HONOR Technologies Africa, expressed that, “The Blue Bulls are a South African brand that is synonymous with sporting achievement that unites South Africans from all walks of life. The team has a great history of brilliance in on-the-field performance as well as fostering a strong relationship with communities that form part of its fanbase. As HONOR, we’ve decided to join this family and together we intend on ushering an era of technology and innovation driven performance and connection.”

Rugby is a huge part of the lives of South Africans. Every success attained on the pitch greatly impacts the mood and attitude of the country. The link between this sporting culture and technological innovation can only maximise the success we’ve come to expect over the years.

“For us as the Bulls, this partnership with HONOR entrenches our longstanding commitment to continually improve the efficacy of our team’s coordination, communication and performance on and off the field. This extends beyond the players and technical staff, but to the fans who have supported this great team and who see it as an extension of themselves,” says Blue Bulls CEO, Edgar Rathbone.

Seamless trust between technological innovation and people can be likened to the tact, adaptability and awareness required in the field of play. The association between performance and innovation is implicit.

“As with our recently launched HONOR 400 & 400 Pro devices which deliver steady, social-ready results every time, manifested in crisp, AI-enhanced zoom of up to 50×, the Blue Bulls player is an individual who stays steps ahead in the game, and I must say that we’re glad to be partnership with them,” summed up Fred Zhou.

Ends.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/         

TWITTER: https://twitter.com/honorafrica         

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Talent Mukandatsama

Brand Manager, HONOR

talentmukandatsama1@honor.com

[honorsouthafrica]

Experience a New Era of AI Photography, Creative Editing, and Flagship Performance

HONOR, a global leader in smart devices and AI-driven innovation, has officially opened pre-orders for its latest flagship lineup, the HONOR 400 and HONOR 400 Pro in South Africa. With its breakthrough features, bold design, and next-level AI capabilities, the new series is set to redefine the smartphone experience for South African consumers.

Built to push the boundaries of mobile photography, creative editing and intelligent performance, the HONOR 400 Series brings the perfect blend of style, power and innovation to those who demand more from their device.

Elegant, Nature-Inspired Design Meets Flagship Power The HONOR 400 will be available in Midnight Black and Desert Gold, while the HONOR 400 Pro comes in Midnight Black and Lunar Grey

Capture Life with Game-Changing AI Photography The HONOR 400 Series redefines mobile photography with its 200MP Ultra-Clear AI Camera System, powered by the HONOR Image Engine. The Pro model offers up to 50x AI Super Zoom, ideal for capturing everything from detailed wildlife to city skylines. With AI Portrait Snap, users can effortlessly take dynamic portraits, even of moving subjects with a natural background blur for a professional finish.

Edit Like a Pro with the New AI Creative Editor Creativity is made simple with HONOR’s all-new AI Creative Editor. Turn your favourite photos into vibrant 5-second video clips with AI Image to Video, all within just one minute. Whether you’re creating for social media or just for fun, this tool supports MP4 and Moving Photo formats in both landscape and portrait orientation.

Tired of photobombers? The AI Erase Passers-by feature lets you remove unwanted background figures in a single tap, while AI Upscale enhances old or low-resolution images to bring cherished memories back to life.

Other editing tools include AI Eyes Open, AI Remove Reflection, AI Outpainting, and Moving Photo Collage, giving users endless creative possibilities.

Smarter, Seamless Experience with MagicOS 9.0 Built on Android 15, MagicOS 9.0 offers a host of intelligent features designed to simplify your life. These include:

AI Subtitles for real-time video or voice-to-text translation

HONOR Connect for easy data transfer between devices — including iOS to Android

AI Translation for effortless multilingual conversations

Advanced features like AI Magic Portal 2.0 and AI Deepfake Detection for added safety and productivity.

Power That Lasts, Speed That Delivers Under the hood, the HONOR 400 is built to perform. With a massive 6000mAh battery, the HONOR 400 Pro also supports 100W HONOR SuperCharge, giving users hours of power in just minutes.

Durability is also top-tier, the HONOR 400 comes with certified water and dust resistance, while the Pro version goes even further with IP68 and IP69 ratings for rugged use.

Perfect for Creators, Professionals, and Everyday Users Whether you’re capturing content, working on the go, or simply want a smarter and faster smartphone, the HONOR 400 Series delivers across the board. With its stylish finish, powerful AI features and all-day battery, it's built to meet the needs of modern South Africans.

Availability & Pricing The HONOR 400 Series is available now at leading retailers nationwide. Pricing starts from R12 999.00 for the HONOR 400 and R17 999.00 for the HONOR 400 Pro.

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Rae Hargreaves

Integrated Marketing Manager

[honorsouthafrica]

HONOR 400 Series Redefines Portraits with 200MP AI Camera and Next-Gen Features

From spontaneous moments to authentic expressions, the AI Portrait Snap and Image‑to‑Video technology bring human emotion to life like never before. A.I is reshaping how a lot of Mzansi are thinking about their smartphones. It’s not the flashy claims that interest the country anymore but the everyday connections. (Also, reducing FOMO). Rising to this need, the newly released HONOR 400 and HONOR 400 Pro introduce an AI-enhanced camera that works quietly but powerfully behind every shot. It’s a new device building on the brand’s focus on the future.

5 Ways HONOR’s AI Camera Puts South African Storytellers First

Perfect timing, every time AI Portrait Snap senses movement and expression to capture natural moments. Whether it’s a sudden laugh or a reflective glance, there’s no blur or the need for (edited-looking) filters.

Turn photos into short clips Image‑to‑Video, powered by Google Cloud’s Veo 2, allows you to transform any portrait into a brief, polished clip in seconds. It’s instantly helpful for sharing without editing apps.

200 MP clarity with no bulky extras The impressive 200 MP main sensor teams up with AI tools such as Erase Passers‑by and Remove Reflection to deliver sharp images, with up to 30× zoom via the main lens. There is a hard to ignore 50× zoom on the HONOR Pro version.

Bright screens and long days The AMOLED displays are once again a must see, with 6.55 inches on the HONOR 400, 6.7 inches on the HONOR 400 Pro. These specs means that the devices stay impressively visible in sunlight, while the large, silicon‑carbon battery (up to 6000 mAh) means you can shoot even when that sun turns into a moon.

A phone that evolves Here for the long run, they are powered by the Snapdragon 8 Gen 3 running MagicOS 9.0. The value increases over time with both devices benefiting from 6 years of Android and security updates.

Across lifestyles through Mzansi, the HONOR 400 and HONOR Pro, offer more than taking great photos. They intelligently save time, tidy, enhance and animate, so content is less about gear and more about your needs. Coupled with the added R8000 in value from the launch offer this is a launch device that fits real life with real advantages.

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Rae Hargreaves

Integrated Marketing Manager

[honorsouthafrica]

HONOR 400 and 400 PRO Redefines Portraits with 200MP AI Camera and Next-Gen Features

From spontaneous moments to authentic expressions, the AI Portrait Snap and Image-to-Video technology bring human emotion to life like never before. Across South Africa, the everyday use of AI is quickly evolving from ‘I heard about that’ to ‘I want to have it’. Whether it’s used to translate a call, enhance a photograph, or tidy up the background of a family picture, artificial intelligence is quietly reshaping how people want to connect, create and preserve the moments that matter. Clearly on the same wavelength, the recent launch of the HONOR 400 and HONOR 400 Pro, that shift now arrives in the form of an AI camera-led experience. The series is designed not just for tech enthusiasts but for real people, living diverse lives. It’s a snapshot of what South Africans want - made for different perspectives.

For students, the value lies in simplicity. Whether you’re capturing graduation selfies, group shots on the sports field, or content for a final-year project, the 200MP main camera and AI Portrait Snap keep focus sharp and movement natural. With Image-to-Video, that one special still photo can become a short clip that looks ready for reels - all from the device’s gallery, no editing software needed. For content creators, image quality is everything but so is the control they want – to stand-out and do it faster. With AI Erase Passers-by and Remove Reflection, street photography or city footage doesn’t need endless retouching. The Pro model’s 50MP telephoto lens and 50× AI SuperZoom make it possible to get crisp close-ups without packing extra gear, while the AMOLED display ensures you can frame a shot even in Mzansi’s midday sun.

Even those who don’t call themselves creatives are memory-makers. This includes parents capturing a proud moment, friends at a big-match braai or a first-time traveller finally seeing the sea. The HONOR 400 and 400 Pro delivers these natural results, without filters or fuss. In these devices, AI doesn’t overwhelm the experience. It refines it.

For entrepreneurs, freelancers and mobile professionals, it’s the intelligence behind the scenes that counts. On-device translation, deepfake detection and a long-life 6000mAh battery speak to security, trust and mobility. It’s the kind of tech that performs with deadlines and deliverables in mind. The HONOR 400 and HONOR 400 Pro are part of a growing category of technology that bring premium AI-powered tools to more people. With design, accessibility and practical intelligence in one offering, they reflect a bigger idea: that storytelling, productivity and connection should be available to more people.

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Rae Hargreaves

Integrated Marketing Manager

[honorsouthafrica]

HONOR 400 and 400 PRO Enter the Spotlight with Premium Features Built to Rival the Best in Their Class

With a 200MP Ultra-Clear Camera, advanced AI tools, and flagship-grade power, the HONOR 400 Series lands in South Africa with practical innovation and standout design.

The hype is real. The newly launched HONOR 400 and HONOR 400 PRO have officially arrived in South Africa, bringing a bold, AI-led vision to the mobile experience. It immediately impresses with camera hardware that pushes the boundaries. This includes thoughtful software tools and high-performance design, engineered for users who want more from every moment. This is a design that rivals the sleekness of flagship devices at twice the price.

At the heart of the HONOR 400 PRO is a 200MP Ultra-Clear Main Camera, designed to bring out rich detail and dynamic range. So, whether capturing a milestone portrait, a city skyline, or a quick snap at a weekend braai, it’s ready to roll. Real-time enhancements powered by AI Portrait Snap ensure your photos reflect natural movement and emotion, while tools like AI Erase and Remove Reflection simplify edits without the need for apps.

For those who want more from a single image, the new Image-to-Video feature turns a photo into a short, dynamic clip ready for sharing. The Pro model includes a dedicated 50MP telephoto lens with 3x optical zoom and up to 50× AI SuperZoom, perfect for capturing subjects at a distance, from wildlife in Pilanesberg to front-row action at the stadium. The base HONOR 400 goes the distance, offering 30× AI SuperZoom through its 200MP main lens and the same suite of AI-powered tools.

The performance isn’t just behind the camera. The HONOR 400 PRO runs on the Snapdragon 8s Gen 3 chipset, while the HONOR 400 features the Snapdragon 7 Gen 3. Both are supported by MagicOS 9.0. With up to 12GB RAM and RAM Turbo expanding memory to 24GB, everyday use remains responsive, even with demanding apps and multitasking. Visuals are delivered with pristine presence through a vibrant AMOLED display, 6.55" on the HONOR 400 and 6.7" on the PRO.

This includes a peak brightness of up to 5000 nits for clear viewing in bright sun. A robust 6000mAh silicon-carbon battery supports 80W wired SuperCharge on the HONOR 400 and adds 100W wired + 50W wireless charging on the HONOR 400 PRO. IP65-rated durability and SGS Five-Star Drop Resistance certification ensure resilience on the go.

The HONOR 400 and 400 Pro is going to continue to grab the attention of creators, professionals, students or families. It delivers flagship tech without the flagship price tag, a smart and welcome step forward in everyday performance, design and AI-powered photography.

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Rae Hargreaves

Integrated Marketing Manager

[honorsouthafrica]

HONOR Partners with Afrotainment Marquee to Deliver Premium Elegance and Cutting-Edge Convenience at the 2025 Durban July

Global smart device brand HONOR has announced an exclusive partnership with the Afrotainment Marquee, promising an unmatched fusion of premium elegance, innovative technology, and lifestyle convenience at the highly anticipated 2025 Durban July.

As one of Africa’s most prestigious horse racing and fashion events, the Durban July attracts a blend of culture, style, and luxury, making it the perfect platform for HONOR to showcase its latest innovations in smart living. This year, the collaboration with DJ Tira’s renowned Afrotainment Marquee is set to elevate the guest experience, creating a space where sophistication meets cutting-edge convenience.

The Afrotainment Marquee, known for its vibrant energy, top-tier entertainment, and celebrity presence, will feature a dedicated HONOR experience zone. Guests will be treated to hands-on demonstrations of the latest HONOR devices, immersive tech activations, and stylish touchpoints that reflect the brand’s commitment to innovation and design.

Fred Zhou, CEO of HONOR South Africa, expressed his enthusiasm about the partnership, “We are proud to partner with Afrotainment at this year’s Durban July. This marquee represents more than just luxury, it celebrates African culture, creativity, and excellence. HONOR is excited to bring cutting-edge experiences to guests, showcasing how our technology complements and enhances modern lifestyles.”

DJ Tira, founder of Afrotainment, added: “The Afrotainment Marquee has always stood for world-class entertainment and unforgettable experiences. Partnering with HONOR, a brand that shares our vision of innovation and excellence, will take this year’s Durban July to the next level. We’re excited to co-create a space that’s both stylish and smart.”

The collaboration is part of HONOR’s ongoing efforts to connect with South African audiences through culture-forward moments that celebrate innovation, connectivity, and elegance.

End.

About HONOR HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica INS: https://www.instagram.com/honorza/ TWITTER: https://twitter.com/honorafrica YT: https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact: Rae Hargreaves Integrated Marketing Manager

[honorsouthafrica]

Next-Level Gaming Starts with the AI-Smart HONOR Magic7 Pro

With predictive AI, a 5850mAh battery, and ultra-responsive graphics, the Magic7 Pro delivers console-class gameplay in your pocket

Johannesburg, 23 April 2025– In a country where gamers dodge loadshedding like incoming fire and dominate on prepaid data, the need for a phone that keeps up is real. Enter the HONOR Magic7 Pro, a phone that rewrites the rules with powerful AI features and game-ready hardware that can match over 22.5 million South African gamers’ energy.

Power, Performance and Pure Gaming Energy

Imagine you’re in hour two of a battle royale—your squad’s wiped, but you’re still in it. What you don’t need is a phone that feels like a boerewors roll straight off the braai. The Magic7 Pro brings the heat in gameplay, not in your hand. The device’s GPU Turbo X and advanced AI-managed cooling system keep things cool, so your focus stays on the win.

With an AI-optimised SuperCharge tech, you’re back in the fight in just 20 minutes. It’s not just fast—it’s intelligent. The 5850mAh third-generation silicon-carbon battery learns your habits, helping stretch battery health over time. Imagine pulling off a win with 3% left. Now imagine what you can do fully charged.

The 120Hz OLED display? A whole visual experience. The dual stereo speakers? Built for chaos. The stereo speaker system with an ultra-large sound cavity and spatial audio creates immersive soundscapes for every explosion, reload, or victory cheer. Paired with a bass enhancement algorithm, every beat hits harder and every in-game moment feels more alive.

And thanks to the AI Camera, you’re not just flexing gameplay—your victory selfies and content captures are sharp, dynamic, and social-ready. Whether it’s that screenshot-worthy kill or a cheeky team selfie mid-lobby, your phone knows exactly what to enhance.

Thanks to AI Real-Time Rendering—a first in the industry—the Magic7 Pro delivers ultra-responsive, console-like gameplay and jaw-dropping graphics, powered by HONOR’s advanced on-device AI and Snapdragon’s powerhouse architecture.

It also introduces the world’s first AI Predictive Scheduling Engine—yes, it’s that smart. It reads the scene, recognises frame rates, and adjusts system resources in real-time. The result? Frame rate stability that stays laser-locked with fluctuations under 0.2. Translation: no stutter, just smooth sailing from lobby to leaderboard.

AI That Plays the Long Game

Enjoy game-sense-level intelligence. The Magic7 Pro’s AI software learns your gaming habits, adapts to your pace, and optimises every move. Whether you’re in the mood for rapid-fire action or strategic deep dives, it auto-tunes power and performance to keep you in your flow with no manual tweaking needed.

Even the AI hardware is in your corner; it's powered by the Snapdragon® 8 Elite Mobile Platform, featuring the next-gen Qualcomm® Oryon CPU and Adreno GPU. This is PC-grade performance and works like your own in-game strategist: ultra-fast, always ready, and never laggy.

HONOR’s Magic Capsule is your undercover assistant. It drops in with key info—battery life, delivery updates, messages—without pulling you out of the game. That’s AI working silently in the background, managing distractions so you can stay locked in and lethal.

HONOR’s AI Eye Comfort Display, which achieves all-around natural light simulation, including colour, spectrum, polarisation, continuity, brightness and rhythm, is pioneering a new standard in eye care by simulating natural light characteristics across all dimensions.

Available now in sleek Lunar Shadow Grey finish from Vodacom from R29,999, the HONOR Magic7 Pro is the ultimate performance phone that turns every match into a masterclass.

For more information, visit https://www.honor.com/za/phones/honor-magic7-pro/

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica INS: https://www.instagram.com/honorza/ TWITTER: https://twitter.com/honorafrica YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Azande Ralephenya

PR Manager, HONOR

azanderalephenya@honor.com

[honorsouthafrica]

HONOR Magic7 Pro Sets the Bar as the King of Mobile Gaming

From powerful processor, superior battery performance to stunning visuals, the HONOR Magic7 Pro is the ultimate smartphone for today’s gamers

Johannesburg, 16 April 2025 — Gaming phones are the top choice for serious gamers, but flagship phones are also worth considering, as they offer plenty of power and are great all-rounders, handling everything from everyday tasks to more demanding activities.

Building on its predecessor’s already competent hardware, HONOR Magic7 Pro is a revolutionary smartphone for gaming, offering unparalleled performance, breathtaking visuals, and AI-driven innovations that transform every gaming session into a fully immersive experience. Mobile gamers demand devices that can keep up with fast-paced action, complex graphics, and quick screen taps. The HONOR Magic7 Pro delivers on every front, seamlessly blending raw power with intuitive design to provide a flawless gaming experience.

Performance and Power for the Ultimate Gaming Smartphone

At the core of the HONOR Magic7 Pro is the Snapdragon 8 Elite Mobile Platform, engineered for gamers who demand the very best gaming experience from their devices. The Snapdragon 8 Elite provides blazing-fast performance, handling even the most demanding games with ease. Whether you’re fighting your way through a multiplayer battle royale, exploring vast open-world RPGs, or testing your reflexes in an adrenaline-fueled racing game, the HONOR Magic7 Pro ensures a seamless experience with no lag.

Thanks to its AI Real-Time Rendering technology, the HONOR Magic7 Pro delivers PC-level graphics and optimised performance on a handheld device. This advanced feature leverages the phone’s GPU and AI capabilities to optimise textures, lighting, and frame rates, delivering visuals that are not only detailed but also stunningly realistic.

Powering this performance is the HONOR Magic7 Pro’s ultra-large 5850mAh battery, a true game-changer in mobile power technology. Gamers know the frustration of a drained battery mid-match, especially during long gaming sessions. This battery ensures you can keep playing for hours without interruption. Even better, the HONOR Magic7 Pro supports 100W wired and 80W wireless fast charging, allowing you to top up quickly between games. In just 33 minutes, the device can charge fully with a wired charger, while wireless charging takes just 44 minutes for a complete charge.

The HONOR Magic7 Pro also addresses one of the biggest challenges in mobile gaming: heat management. Intense gaming can push devices to their limits, causing overheating that leads to throttled performance and uncomfortable handling. The HONOR Magic7 Pro is equipped with an Ultra Wide Area Cooling System that ensures that the phone stays cool even in the most intense gaming sessions. This not only protects the hardware but also enhances the overall gaming experience by keeping the device comfortable to hold, even after long hours of gameplay.

Lag-free Visuals for the Smoothest Gameplay

Visuals are incredibly important to gamers, and the HONOR Magic7 Pro’s display is designed to impress. Featuring the Natural Light HONOR AI Eye Comfort Display, the HONOR Magic7 Pro is capable of delivering stunning visuals while prioritising eye health. The display is TÜV Rheinland-certified for flicker-free performance and reduced blue light, ensuring you can play for extended periods without straining your eyes.

The Circadian Night Display utilises AI to learn usage patterns, and adjusts the display’s colour temperature to promote a restful night’s sleep. The 120Hz refresh rate ensures ultra-smooth motion, making every movement fluid and highly responsive. This feature is invaluable for tracking fast-moving opponents in first-person shooters or enjoying the cinematic brilliance of story-driven games.

Another standout innovation for gaming is the AI Game Super Resolution Engine, built to optimise performance during action-packed scenes filled with motion. Mobile games are known for their fast pace — explosions, character movements, and dynamic environments all unfolding at once. This engine intelligently processes those elements in real time, maintaining fluid gameplay even during the most chaotic moments. It’s especially beneficial in multiplayer settings, where every millisecond counts, and quick reactions can mean the difference between victory and defeat.

An Immersive Experience In The Palm Of Your Hand

Audio immersion is another area where the HONOR Magic7 Pro excels. The HONOR Surround Subwoofer and integrated ultra-large sound cavity deliver powerful bass and a three-dimensional sound environment that pulls you right into the game. From the soft crunch of leaves underfoot to the explosions of a battlefield, every sound is delivered with remarkable depth and clarity. The spatial audio technology creates a realistic sound stage, making you feel like you’re right in the middle of the action.

Performance That Meets Pro-Level Demands

The HONOR Magic7 Pro, available from R29,999, demonstrates its high-performance capabilities with ease, effortlessly handling graphically intensive games like PUBG Mobile without any noticeable lag or frame drops. Its advanced hardware and optimised thermal management make it clear that this device is engineered for sustained, high-load gaming scenarios, delivering stable performance even during prolonged, resource-heavy sessions.

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT: https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Azande Ralephenya

PR Manager, HONOR

azanderalephenya@honor.com

[honorsouthafrica]

What Happens When a Phone Sees Like You Do?

The new HONOR Magic7 Pro’s AI Camera seems to have a point of view for how Mzansi lives, loves and remembers

Johannesburg, 10 April 2025 — In an age where every smartphone brand promises to be smarter, sharper, and sleeker, a new device is turning heads — not just for what it does, but for what it knows. Imagine a camera that doesn’t wait for your finger to tap, but instead captures the perfect moment before it even happens. That blink-and-you’ll-miss-it smile? Caught. The mid-air backflip? Framed. That’s not science fiction — it’s AI-infused photography taken to the next level.

At the heart of the new HONOR Magic7 Pro tech marvel is a predictive camera system that senses motion and instinctively knows when to shoot. It’s less “point and click” and more “point and whoa.” Think of it as a sixth sense built into your phone, turning anyone — yes, even you — into a split-second storytelling master.

As smartphone fatigue grows, South Africans will be looking for smarter tech that works for our unique lifestyle. That’s where AI makes all the difference.

If you’ve heard whispers about the new HONOR Magic7 Pro but don’t know what all the fuss is about, here are four surprising things it can do that your current phone probably can’t:

1. Predicts the perfect photo moment — that split-second smile or action shot? The camera senses motion and catches the magic before you even tap.

2. Zooms without the blur — got a seat at the back of the venue? With 200MP and 100x AI Super Zoom, it’s like front row, every time.

3. Battery that keeps going — long battery life + fast charging = no more charger panic at penalty shootouts and plot twists.

4. Protects like it was built for KZN storms — IP68/IP69 durability for real-life Mzansi weather. This phone is built like a marathoner with the hustle of a sprinter. Long battery life pairs with lightning-fast charging, meaning you can live stream a three-hour concert, snap a hundred photos, and still have juice left for that late-night Uber ride.

The most quietly impressive feature is how well this device knows you. With adaptive technology that learns from your daily habits, the experience becomes more intuitive by the hour. Notifications at the right time, brightness that adjusts to your vibe, and shortcuts you didn’t know you needed — it’s a phone that doesn’t just respond. It understands.

According to GSMA 2024, 88% of South Africans say the camera is the feature they use most on their phones — making the launch of the HONOR Magic7 Pro not just a nice-to-have, but a must-have.

In a saturated market of devices all claiming to be smarter, this one isn’t just smart. It’s aware. The kind of aware that makes you wonder if your phone might know you better than your best friend.

Available now in Lunar Shadow Grey for R29,999, the HONOR Magic7 Pro is the future of how we connect, capture, and carry our lives with us — in motion, in focus, and in sync.

For more information, visit https://www.honor.com/za/phones/honor-magic7-pro/

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT: https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Azande Ralephenya

PR Manager, HONOR

azanderalephenya@honor.com

[honorsouthafrica]

Top Tips to Make the Most of Your HONOR Magic7 Pro

Five Smart Ways to Harness AI for Everyday Convenience

Johannesburg, 8 April 2025 – Your smartphone is more than just a device—it’s your personal assistant, camera, and productivity tool all in one. The HONOR Magic7 Pro, powered by MagicOS 9.0, comes with AI-driven features designed to simplify daily life, enhance photography, and boost efficiency.

Here’s how to make the most of it!

Share information effortlessly with AI Magic Portal 2.0

No more copying and pasting! AI Magic Portal 2.0 lets you move text and images between apps seamlessly.

Received an address in a message? Simply circle it, and you’ll get instant access to relevant apps like maps or ride-hailing services.

Searching for a book? Circle its image, and AI Magic Portal 2.0 will find e-commerce platforms where you can purchase it.

Capture Perfect Photos with AI-Powered Camera Features

Take professional-grade photos with ease using the HONOR Magic7 Pro’s smart photography tools:

AI Motion Sensing Capture detects smiles, jumps, and movement, ensuring clear action shots.

HD Super Burst takes 10 frames per second, perfect for fast-moving moments.

AI Super Zoom lets you capture sharp images even at 100x zoom.

AI Eraser removes unwanted objects—just circle or brush over them.

AI Cutout allows you to extract subjects from images and use them creatively.

HONOR’s AI Super Zoom allows photography enthusiasts, content creators and eventgoers to capture key moments with greater accuracy and definition. With a powerful low-light performance boost, AI Super Zoom eliminates overexposed stage lights and preserves details in dark scenes by adapting exposure in real time. Whether capturing fast-paced sports, dynamic concert performances, or elusive wildlife, advanced blur reduction and object tracking ensure crisp, distortion-free images.

Its multi-frame image processing captures and merges multiple frames for higher resolution and reduced noise. AI-powered object recognition enhances subjects like performers, athletes, and fast-moving objects, while adaptive light balancing optimizes shots in low-light settings such as concerts or dimly lit stadiums. Additionally, precision stabilisation keeps zoomed-in videos steady.

Break Language Barriers with AI Translate

Traveling or communicating in a foreign language? Use AI Translate to make conversations seamless.

Conversation Mode translates real-time discussions between two people.

Face-to-Face Mode helps translate when speaking to someone opposite you.

The HONOR Magic7 Pro supports 13 languages, making communication easier wherever you go.

Boost Productivity with AI Notes

Stay organised and efficient with AI Notes, designed to enhance work and study sessions:

AI Summary condenses long notes into key points, saving you time.

AI Minutes extracts insights from meetings, lectures, or interviews.

AI Format adjusts note formatting to match different styles, such as Basic, Business, Vivacious, and Classic.

Stay Safe with AI Deepfake Detection

HONOR has created a smart tool called AI Deepfake Detection that acts like a digital detective for videos. It uses artificial intelligence to spot videos that have been manipulated, like those where someone's face has been changed.

This technology is important because these fake videos, called deepfakes, can be used to spread lies or trick people. HONOR's AI Deepfake Detection looks for tiny clues that a video might be fake and then warns you if it finds something suspicious. This helps protect people from being fooled by these manipulated videos.

For more information, visit https://www.honor.com/za/phones/honor-magic7-pro/

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica

INS: https://www.instagram.com/honorza/

TWITTER: https://twitter.com/honorafrica

YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Azande Ralephenya

PR Manager, HONOR azanderalephenya@honor.com

[honorsouthafrica]

AI-Powered HONOR Magic7 Pro now available in South Africa

HONOR’s latest flagship device brings AI capabilities at your fingertips

Johannesburg, 4 April 2025 - Global technology innovator and fast-growing Mzansi favourite, HONOR, has officially launched the HONOR Magic7 Pro in South Africa, bringing cutting-edge AI capabilities that push the boundaries of smartphone innovation. Designed to enhance everyday experiences, the AI-powered HONOR Magic7 Pro boasts next-generation photography, AI-driven productivity features and an immersive display for unmatched entertainment.

“We are excited to introduce our latest flagship lineup, the HONOR Magic 7 series, which seamlessly integrates both on-device and cloud AI capabilities to deliver a more intuitive, intelligent, and secure user experience,” says Fred Zhou, CEO of HONOR South Africa. “We have adopted a range of innovative approaches to reinvent the smartphone from the fundamental operating system and hardware level, bringing true intelligence to the device.”

Photography with AI HONOR Image Engine

Those who love photography will welcome the AI HONOR Falcon Camera System, which combines a 50MP Super Dynamic Main Camera, a 200MP Telephoto Camera and a 50MP Wide Camera. The system is powered by AI HONOR Image Engine, an industry-first hybrid AI large model that enhances image clarity, depth and colour accuracy.

Harcourt Portrait Modes produce striking portraits with natural bokeh effects and expertly balanced light and shadow.

AI Super Zoom (30x to 100x) allows users to capture distant landscapes or event moments with incredible detail.

Stage Mode enhances concert and performance shots, ensuring optimal lighting even in tricky environments.

HD Super Burst shoots at 10 frames per second, freezing fast-moving subjects with precision.

AI That Works for You and Your Business

The HONOR Magic7 Pro runs on MagicOS 9.0, an advanced AI-powered operating system that streamlines daily tasks. With HONOR’s Magic Portal, users can circle objects on-screen to instantly access relevant apps, whether for looking up products, booking flights, or identifying landmarks. The device also introduces AI Deepfake Detection, a first in the smartphone industry, safeguarding users from AI-generated scams during video calls by spotting suspicious visual anomalies.

For business users, HONOR Notes leverages AI to transcribe meetings, generate summaries, and highlight key points for easy reference. The AI Translate function supports real-time translation in 13 languages, enabling seamless communication. Additionally, with Google Gemini AI built-in, users benefit from AI-generated summaries, voice assistance, and real-time help across multiple apps, making brainstorming, planning, and execution more efficient.

Unrivalled Battery Life and Exceptional Gaming Performance

The HONOR Magic7 Pro is built for all-day performance with a 5850mAh Third-generation Silicon-carbon Battery that ensures reliable power even in extreme conditions. The device supports 100W Wired HONOR SuperCharge and 80W Wireless SuperCharge, reaching full charge in just 33 minutes with a compatible wired charger.

Powered by the Snapdragon® 8 Elite Mobile Platform, the Magic7 series are equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry's first AI Real-Time Rendering technology, supported by HONOR's on-device AI capabilities and Snapdragon's heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience.

Featuring the first AI Predictive Scheduling Engine, the device utilises AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2. Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.

A Display Built for Comfort and Durability

The 6.8-inch HONOR AI Eye Comfort Display is designed for long hours of use. Certified by TÜV Rheinland, it includes:

Circular Polarised Light Display for reduced eye strain.

4320Hz Risk-Free PWM Dimming for flicker-free visuals.

Dynamic Dimming & Natural Tone Display for an adaptive viewing experience.

Incredibly reassuring, its NanoCrystal Shield provides 10x more drop resistance than regular glass, as well as extra peace of mind with its IP68 and IP69 certifications for water and dust resistance.

HONOR’s AI Eye Comfort Display, which achieves all-around natural light simulation, including colour, spectrum, polarisation, continuity, brightness and rhythm, is pioneering a new standard in eye care by simulating natural light characteristics across all dimensions.

Safe, stylish and super-smart, the HONOR Magic7 Pro offers more seamless simplicity to make smart living an unmissable choice.

Colour, Price and Availability

The HONOR Magic7 Pro is designed to impress in Lunar Shadow Grey. The device offers premium flagship features at exceptional value with a starting price of R29,999 and is now available for purchase from Vodacom.

For more information, visit https://www.honor.com/za/phones/honor-magic7-pro/

End.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica INS: https://www.instagram.com/honorza/ TWITTER: https://twitter.com/honorafrica YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Azande Ralephenya

PR Manager, HONOR

azanderalephenya@honor.com

[honorsouthafrica]

HONOR Safeguards Digital Integrity with Magic 7 Pro's Deepfake Detection Technology

AI is reshaping the way we work and live, offering both significant benefits and new risks. In the business world, AI enhances efficiency, but they also contribute to emerging threats, such as deepfake fraud. According to the latest Entrust Cybersecurity Study, identity fraud driven by AI-generated deepfakes has risen sharply, highlighting the urgent need for stronger security measures. Alarmingly, the study reveals that a deepfake attack occurs every five minutes.

Deepfakes have become a significant threat to digital integrity, with misinformation and fraud escalating at an alarming rate. From identity theft to political disinformation, deepfakes can erode trust in institutions, media, and even personal relationships.

In fact, 59% of survey respondents struggle to tell the difference between AI-generated and genuine material, emphasising the increasing fragility of digital trust. As AI continues to evolve, strengthening awareness, detection tools, and ethical guidelines will be crucial to navigating this rapidly changing landscape.

HONOR has taken a bold step forward to combat this challenge with our AI Deepfake Detection technology, now embedded in the new HONOR Magic 7 Pro.

At the heart of this vision is our AI Deepfake Detection technology, a groundbreaking advancement that empowers users to differentiate between authentic and manipulated content in real time.

A South African Take on Digital Trust

In South Africa, where digital adoption is rapidly increasing, AI-driven security solutions are more critical than ever. According to a new report by Sumsub, South Africa has seen a rise in deepfake frauds by 1200% and has seen a 19.7% spike in deepfake attacks, according to a new report by Sumsub.

Deepfake scams have the potential to impact everything from financial fraud to social media deception, making it imperative for consumers to have tools that enhance their digital awareness.

Recently, the South African Banking Risk Information Centre (Sabric) has issued an urgent warning that criminals are using AI to clone voices, impersonate bank officials and trick unsuspecting victims into handing over their life savings. According to Sabric, these scams are becoming harder to detect, with fraudsters replicating banking communication with near-perfect precision. Reports indicate that even experienced investors and professionals have been deceived.

Sabric cites two examples: a Johannesburg man lost R6-million after believing he was investing in a legitimate stock trading platform, backed by what appeared to be official bank correspondence. In another case, a woman from Durban lost more than R100,000 to a fraudulent broker who lured her into transferring funds to a fake investment scheme.

Earlier this year, financial watchdog Financial Sector Conduct Authority (FSCA) has warned the public that there is an investment scam featuring deepfake videos of businessman Dr Patrice Motsepe and other well-known entrepreneurs.

As a brand that prioritises innovation with responsibility, HONOR’s introduction of Deepfake Detection technology aligns with South Africa’s push towards enhanced cybersecurity measures. By embedding this AI-powered safeguard into the HONOR Magic 7 Pro, we are ensuring that South African users have access to world-class security technology that protects their digital identities.

How HONOR’s Deepfake Detection Works

Leveraging sophisticated AI algorithms, our deepfake detection system analyses videos and images for subtle inconsistencies that may elude the human eye, including pixel-level imperfections that indicate AI-generated manipulation, border and compositing artifacts that reveal digital tampering, inter-frame continuity checks to detect inconsistencies in facial movements and lighting, and facial feature alignment, such as mismatches between a person’s real hairstyle and AI-generated alterations.

When the system identifies a deepfake, it immediately alerts the user, offering transparency and protection against digital deception. This real-time detection is crucial in preventing fraud, misinformation, and online scams that exploit AI-generated content.

AI for Good

As we move into an AI-driven future, HONOR remains steadfast in its mission to create technology that empowers users, protects privacy, and fosters innovation. The introduction of our AI Deepfake Detection technology is just one step in our broader journey towards redefining AI’s role in everyday life.

Ends.

Fred Zhou is the CEO of HONOR South Africa.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

FB: https://www.facebook.com/honorsouthafrica INS: https://www.instagram.com/honorza/ TWITTER: https://twitter.com/honorafrica YT:  https://www.youtube.com/c/honorsouthafrica

For press enquiries, please contact:

Azande Ralephenya

PR Manager, HONOR

azanderalephenya@honor.com

[honorsouthafrica]

Embarking on an AI-driven Smartphone Photography Journey with the All-new AI HONOR Image Engine

Johannesburg 18 March 2025 – With smartphone usage scenarios continuing to diversify, from portrait photography to telephoto imagery and quick snapshots, consumers expect versatile photography capabilities from a single device. Understanding this evolving demand, global technology brand, HONOR, has dedicated efforts to fine-tune its smartphones' hardware and software components to ensure unparalleled image quality.

Recognising the pivotal role of AI in enhancing photography capabilities on the software front, HONOR has been evolving its AI-driven Image Engine to push smartphone photography boundaries. First introduced in 2021, the original HONOR Image Engine used AI to blend images from multiple lenses for sharper results. The second version added Millisecond Falcon Capture and Ultra-fusion Computational Optics, boosting speed and image quality. Now, with the AI-powered HONOR Image Engine, integrated into the Magic7 Series, HONOR introduces the industry’s first on-device plus cloud mobile imaging system, offering advanced features that master light and shadow for stunning photos.

The AI HONOR Image Engine features three specialised large models: the Light and Shadow Portrait Model for static scenes, the Telephoto Enhancement Model for sharp, detailed images, and the Capture Enhancement Model for better motion shots. Together, these models elevate the Magic7 Series, offering advanced AI-driven photography that covers action, portraits, and telephoto shots for an immersive, cutting-edge experience.

Mastering Light and Shadow

HONOR transforms smartphone portrait photography with the AI HONOR Image Engine, integrating the Light and Shadow Portrait and Telephoto Enhancement Models. This system powers advanced features such as AI-enhanced Portrait, All-scenario Harcourt Portrait, AI Super Zoom, and Stage Mode, featured in the HONOR Magic7 Series.

The AI-enhanced Portrait offers ultra-high-definition portraits across a 1X to 6X focal length, enhancing image quality with AI Resolution Enhancement, noise reduction, and dynamic pixel adjustments. It optimises lighting for better clarity in both well-lit and low-light conditions, enhancing dynamic range and colour transitions for more natural, detailed portraits.

Stage Mode, powered by the Light and Shadow Portrait Model, captures high-quality performance moments with refined exposure and vivid colors, even in complex lighting like concerts and festivals. The AI-enabled bokeh effect replicates real optical systems, ensuring sharp subjects with smooth background transitions.

The All-Scenario Harcourt Portrait feature provides studio-like image quality at any distance, now with a 6X focal length for greater flexibility. It refines skin tones and facial details while preserving natural characteristics, making it ideal for stunning, professional-looking portraits.

Enhancing Versatility with AI Super Zoom for Scenery Capture

The HONOR Magic7 Pro boasts the HONOR AI Falcon Camera Systems featuring a pioneering 200MP Telephoto Camera with the advanced 1/1.4” telephoto sensor and a large f/2.6 aperture. To achieve professional telephoto lens standards, HONOR has crafted a proprietary structure that includes a dual lens group with an aspherical lens that aids in reducing stray light, minimising dispersion, and enhancing overall optical performance.

By merging cutting-edge hardware with the Telephoto Enhancement Large Model on cloud, HONOR introduces the groundbreaking AI Super Zoom feature, designed for framing the breathtaking beauty of sceneries including natural landscape. This feature enables remarkable focal lengths ranging from 30x to 100x along with AI-enhanced resolution, allowing users to capture detailed, sharp images even at significant distances. 

The Telephoto Enhancement Large Model on the cloud is capable of driving 12.4 billion parameters data to enhance image quality and generate vivid details at high speed.  To achieve this, the cloud large model processes data 1270 billion for each shot.

Advancing Intent Recognition for Precise Movement Capturing

Tailored for diverse motion scenarios, the AI HONOR Image Engine seamlessly integrates the Capture Enhancement Large Model, enhancing the image quality of moving scenes through AI Motion Sensing Capture and HD Super Burst. The AI Motion Sensing Capture, powered by an AI-driven intent recognition engine, excels at capturing precise motion shots by analyzing and identifying subject movements.

Through capabilities like subject detection and facial evaluation, this engine swiftly recognises various shooting subjects, from humans to beloved pets like cats and dogs, while discerning subtle facial expressions and body gestures, enabling users to effortlessly capture cherished moments with their companions using AI Motion Sensing Capture.

Acknowledging the increasing popularity of sports photography, HONOR has consistently advanced its hardware and software to improve capture speed and image clarity, empowering users to capture professional sports image.

Additionally, the new HD Super Burst feature enables users to capture rapid sequences at 10 frames per second, expanding opportunities for snapshot photography on smartphones. Whether it’s capturing a leisurely jog or thrilling sports events such as a swimming competition, the feature enables the camera to swiftly detect and predict the movement of shooting subjects, empowering users to capture moments with unparalleled clarity and precision on every shot, regardless of the setting or intensity of the action.

HONOR Sets New AI Standards in Smartphone Photography

HONOR is steadfast in its mission to redefine the standards of AI excellence within smartphone photography, striving to provide users with the utmost intelligent capturing experience. Powered by the potent AI HONOR Image Engine, the HONOR Magic7 Series empowers users to embark on a holistic AI-centric photography journey, catering to the varied and evolving photography needs of users. Pioneering groundbreaking advancements in smartphone photography, HONOR stands out as the first smartphone manufacturer to seamlessly fuse the capabilities of cloud AI and on-device AI within mobile imaging, underscoring its unwavering dedication to establishing new benchmarks within the industry.

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[honorsouthafrica]

HONOR’s AI is redefining SA photography

Johannesburg, 19 March 2025 - Smartphone photography has transformed how we document life, making professional-quality images accessible to everyone. From vibrant cityscapes in Johannesburg to breathtaking sunsets over Cape Town’s beaches, South Africans have embraced the art of lifestyle photography to capture their everyday moments. With the latest advancements in AI-driven smartphone cameras, global technology brand, HONOR, is redefining how users experience photography, ensuring every shot is crisp, vibrant, and full of life.

The AI HONOR Image Engine: A Game-Changer for Lifestyle Photography

HONOR’s commitment to photography innovation is evident in the AI HONOR Image Engine, which enhances image quality through cutting-edge artificial intelligence. Integrated into the HONOR Magic7 Series, this technology allows users to capture professional-grade images effortlessly, no matter the setting. Whether it's a scenic game drive in the Kruger National Park, a street food market in Cape Town, or an intimate family gathering, the AI-powered camera optimises every shot to deliver stunning results.

AI-driven Portrait Perfection

South Africans love capturing portraits, from cultural ceremonies to everyday moments with loved ones. The Light and Shadow Portrait Large Model in the AI HONOR Image Engine ensures beautifully detailed and well-lit portraits in any lighting condition. With AI-enhanced Portrait and All-scenario Harcourt Portrait, users can create images that rival professional studio photography, even in dimly lit environments like a sunset braai or a candlelit dinner. The AI bokeh effect further enhances images by blurring the background naturally, making the subject stand out with remarkable clarity.

For those who love live events, the Stage Mode feature is perfect for music festivals like Back To The City or CottonFest. With smart brightness adjustments and shadow detailing, the AI HONOR Image Engine ensures clear, vibrant shots even in challenging concert lighting.

AI Super Zoom: Perfect for Scenery and Travel Photography

From Table Mountain’s breathtaking vistas to the rolling hills of the Eastern Cape, South Africa offers endless opportunities for landscape photography. The HONOR Magic7 Pro’s AI Super Zoom feature, powered by a 200MP Telephoto Camera, allows users to capture sharp, detailed images from afar. Whether you’re watching wildlife on a safari or capturing the Cape Winelands' beauty, AI-enhanced resolution ensures that every detail is preserved, even at a distance.

AI Motion Sensing: Capturing Action with Precision

Whether it’s a thrilling rugby match at Loftus Versfeld or kids playing on the beach in Durban, movement is an essential part of lifestyle photography. The AI Motion Sensing Capture feature uses intelligent subject recognition to freeze action moments with precision, making it ideal for sports photography or spontaneous street scenes.

Additionally, the HD Super Burst feature allows users to take multiple shots in rapid succession, ensuring the perfect moment is never missed. Whether it’s a surfer catching a wave or a dancer mid-spin, AI-driven capture makes it easy to get the perfect action shot.

The Future of Smartphone Photography in South Africa

HONOR is pushing the boundaries of smartphone photography, making high-end imaging technology accessible to users across South Africa. By integrating AI innovations with intuitive camera systems, HONOR empowers users to capture and share their unique lifestyle experiences with unparalleled quality.

With AI-powered features enhancing portraits, landscapes, and action shots, the HONOR Magic7 Series is the perfect companion for South Africans looking to elevate their photography game. Whether you’re documenting cultural heritage, capturing nature’s beauty, or preserving everyday moments, HONOR ensures that every shot tells a story.

HONOR is steadfast in its mission to redefine the standards of AI excellence within smartphone photography, striving to provide users with the utmost intelligent capturing experience. Pioneering groundbreaking advancements in smartphone photography, HONOR stands out as the first smartphone manufacturer to seamlessly fuse the capabilities of cloud AI and on-device AI within mobile imaging, underscoring its unwavering dedication to establishing new benchmarks within the industry.

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About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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For press enquiries, please contact:

Azande Ralephenya

PR Manager, HONOR

azanderalephenya@honor.com