idotcommersblog - Tumblr blog

[idotcommersblog]

How To Boost Ranking In Google Search Engine With Strategic Internal Linking?

The discussion of enhancing the website ranking on the SERP through the internal linking strategy is seen to be a very complicated topic, and simultaneously, the discussion also revolves around the importance of such strategies. 

The core concept of the strategy is quite simple and straightforward. All website owners should find themselves implementing such strategies to improve the overall performance of their websites. It’s quite advanced, as well as simple at the same time. Well, if you are finding it hard for you to implement it, we would always recommend going for some professional help. 

This search engine optimization strategy is widely used by content marketers. These links are clickable content that will take a user from one page to another on the same website. On the contrary, the external links will take the visitor to some other domain. The internal links will provide the search engine a better and more detailed understanding of the structure of the website. Along with it, having a good amount of internal links will also help the search engine and the users to understand the relevance of the content on your website. 

Now, when it comes to implementing internal links, there are various points to consider. These factors will be significantly helpful in enhancing the overall fitness of the website. Without any further delay, we are going to jump right into the tips that you will find helpful in the easy implementation of internal linking.

To Know More: How To Boost Ranking In Google Search Engine With Strategic Internal Linking?

[idotcommersblog]

Purpose Of Backlinks | What Makes Backlinks And Google Rankings Correlate

A backlink may not be something that most of us are aware of, but it adds up immensely to the betterment of a website, resulting in better search results and more optimized Google searches. Also, backlinks still remain one of the most valuable off-page SEO aspects and ranking signals in the search algorithms of Google. And hence, you must care and know about how you can leverage this factor to generate leads. 

So, in this segment, you will come to know about the various aspects of backlinks and how you can ensure your website has effective backlink tracking. 

What is the purpose of a backlink?

It is crucial to understand the basic functionality of a backlink to ensure we truly understand its potential and the various opportunities it provides to a particular website. So, to put it simply, a backlink is a link that replicates the purpose of a hyperlink while pointing directly back to the specific webpage in consideration. This can be done with any webpage that is part of the website you ought to consider. 

In other words, when someone clicks a link that is meant to relocate you to a particular website, that website also receives a backlink that reaches back to the original website. Thus, a backlink replicates a trail that connects two web pages from different websites. Moreover, the former can use the backlink to get back to the original website. However, this is just the basic understanding of how backlinks function, and there are numerous ways to be beneficial for your website. 

How do valuable link-backs affect SEO and then Google Ranking?

Backlinks have remained one of the top contenders to dominate the SEO industry for a long time now. Given the expansion in the internet-based businesses and firms right now, it would be safe to say that every website needs to focus on backlinks to ensure they are not trailing behind their competitors. Thus, having an essential sense of backlinks and how to use them with maximum efficiency is very important.

There are two primary reasons to use backlinks efficiently and effectively:

Backlinks help to increase the search engine rankings massively.

Backlinks provide extensive exposure to your website from other external sources, which generally accounts for the growth and reach of your website.

In the next segment, you will be brought to light some of the most helpful ways in which backlinks can achieve this feat.

To Know More: Purpose Of Backlinks | What Makes Backlinks And Google Rankings Correlate

[idotcommersblog]

20 Local Marketing Strategies

A staggering 85% of business owners rely on word-of-mouth recommendations, demonstrating how important it is to target local clients. The strategies you'll use for local marketing are a little different from those you'll use for broad marketing because you'll be putting more effort into locating, contacting, involving, and appealing to locals. We have 20 tried-and-true local marketing concepts and strategies for small companies. Let's first clarify what we mean by "local marketing" in detail.

How does local marketing work?

Local marketing is described as marketing techniques and methods that aim to attract clients locally, often within a 50-mile radius of a business. It might include conventional physical marketing or online marketing that is regionally oriented. It is also known as neighbourhood marketing or location-based marketing. Nowadays, local marketing frequently combines the two methods.

Local search marketing, commonly referred to as local SEO, is a subset of local area marketing. Local search marketing relates especially to strategies to make sure a business is found by potential local customers in search results, location pages, and online maps.

Local businesses may receive all of their patrons from within a short distance. The term "main street business" (also known as "high street business" in certain other countries) may be familiar to you. This is a reference to how tiny businesses rely heavily on foot traffic and visibility on major thoroughfares. So, while small businesses can succeed online, it requires a specific geographic emphasis. Otherwise, you risk wasting time and money trying to draw nationwide online traffic who will never set foot in your store or make a purchase.

To Know More: 20 Local Marketing Strategies

[idotcommersblog]

Email Marketing: Ultimate Guide 2022

New marketing strategies have been emerging since the turn of the twenty-first century, like mushrooms after rain. Email marketing is still effective, offering a staggering 4400% ROI and an average subscription value of $48.87. Companies need to adapt to the worldwide shift toward digitalization and the constantly shifting demands of consumers as they enter the third decade with COVID-19 in tow. The secret to keeping on top of your game next year is excellent email management.

How come email marketing?

The use of digital services is becoming more common among consumers.

This year alone, the number of internet users is expected to expand at a rate that will far beyond that of previous years. 40 million new users joined the internet this year in the SEA area alone, compared to 100 million between 2015 and 2019. One in three of these users began using it as a result of COVID-19 lockdowns forcing them to alter their way of life.

The use of digital services is becoming more common among consumers.

Source: Temasek and Bain, e-Commerce, Google SEA 2020: Moving forward quickly and resolutely, November 2020.

As schools and other learning institutions shifted toward using digital classrooms, education topped the list. Groceries and other essentials for daily living came in second as consumers choose to have their products delivered right to their homes.

Digital adoption will continue to grow.

If you want to connect and engage these new audiences, there is a chance as consumers become savvy and have a digital environment that meets their requirements.

By assisting them in making judgments about purchases and other positive activities that are significant to businesses, email marketing will likely continue to play a significant role.

To Know More: Email Marketing

[idotcommersblog]

301 vs. 302 Redirects for SEO: Complete Guide

Before diving in with 301 vs. 302 redirects for modern-day SEO, let us encounter the idea of redirection. One website can be reached by several links thanks to the fundamental Internet technique known as redirection. Redirecting HTTP requests is still a rather baffling problem for webmasters and search engines in 2020. Redirection can occur at the domain level and at the link level, where another link opens in place of the original.

If you wish users to be able to access your website using many alternative addresses, for instance: company.com, company.org, and company.us To accomplish this, you can register the required domain names, designate the primary domain name, and set up permanent redirection for the secondary domain names.

Redirects are most frequently used for the following reasons:

an unreliable or absent link;

a fresh webpage or website;

temporary inaccessibility, for instance, you are modifying or restoring a page and you want to redirect users until you are finished working;

a page that has been deactivated or removed, perhaps for older or discontinued products;

changing to a different CMS platform;

You don't want to undermine the value of the link because someone posted a backlink/inbound link to a broken page or one that is not accessible right now;

Changing or upgrading the site's navigation;

slicing a lengthy link;

to prevent broken links caused by page moves;

to link several domains together to form one website;

to link related domain names to the same website, for instance, if you are accounting for the most frequent mistakes;

to safeguard personal data

to stop re-sent POST/ REDIRECT/ GET requests on forms;

to send visitors to regional or mobile versions of the page;

switching to a more secure protocol or putting in place an SSL security certificate, for instance;

in order to conduct A/B testing on various iterations of pages, content, branding, etc

To Know More: 301 vs. 302 

[idotcommersblog]

Technical SEO vs On-page SEO

Nearly every digital marketing plan heavily relies on search engine optimization or SEO. It is the method that enables websites to get high rankings in search engine results pages (SERPs), hence enhancing their online presence.

In the past, SEO just required website owners to incorporate keywords into every page of their website to achieve a significant rating on SERPs. But year after year, the rating procedure gets more intricate and exacting. Now, the phrase "SEO" actually refers to a number of marketing tactics and techniques that are intertwined. On-page SEO and technical SEO are part of this intricate web of tactics.

There are times when a marketing firm will concentrate primarily on particular SEO strategies. For instance, if a company primarily focuses on technical SEO, it may refer to itself as a technical SEO agency. This enables companies to concentrate on and enhance a crucial component of their SEO. You might be unsure if this is the best course of action for your company.

Does concentrating on just one aspect of SEO impact how well your website performs overall? Do some tactics have a higher priority than others? Are we not forgoing alternative SEO tactics (like on-page SEO) that can likewise aid in the accomplishment of our marketing objectives?

We need to comprehend the nature of these SEO tactics and their objectives in order to respond to these queries.

To know more: Technical SEO vs On-page SEO

[idotcommersblog]

It takes more than just producing video after video to increase your YouTube audience and video rankings. Focusing on quality rather than quantity will help you get better results. This will help you rank higher, take the top spot, and dramatically increase your video views and subscribers. You can also stop making subpar films only to reach arbitrary quotas. 

However, as anyone who has attempted to broaden their audience and increase video views on YouTube will attest, it isn't simple. Fortunately, we've discovered 30 amazing YouTube SEO tools that help speed up your journey to a substantial and active YouTube audience.

30 Best YouTube SEO Tools to Improve Your Rankings and Reach:

1. TubeBuddy

2. YouTube Analytics

3. vidIQ

4. YouTube Autosuggest

5. Google Keyword Planner

6. Keyword Tool (Keywordtool.io)

7. Rank Tracker

8. Ahrefs Keywords Explorer

9. Kparser

10. YTRank

11. RapidTags

12. TagsYouTube

13. Rival IQ

14. SE Ranking

15. SerpStat

16. TagsForYouTube

17. YouTube's Comment Moderation

18. Smart Moderation

19. Google Trends

20. Camtasia

21. Canva

22. FotoJet

23. Snappa

24. iMovie

25. Blender

26. Corel VideoStudio

27. Morningfame

28. Tubics

29. NoxInfluencer: For Competitor Research

30. AnswerThePublic

Read More: 30 Top YouTube SEO Tools

[idotcommersblog]

You have started selling online and are figuring out how to expand your e-commerce business; it’s pertinent to say that on-page SEO is the primary step. Your product is flawless, it has a clear business model, and it is selling. However, the volume of visits to your e-commerce website has begun to level out without an increase in organic traffic. Increasing your e-commerce traffic will increase clicks that turn into conversions and product purchases. In order to increase sales, our all-inclusive guide on e-commerce SEO will help to promote organic clicks to your product website.

1. Knowing the fundamentals of e-commerce

A website for purchasing and selling products online is known as e-commerce. As new technologies advance, e-commerce enterprises are growing quickly. You probably know that increasing revenue and visitors to your website is your main objective. Simply put, you don't yet know how to increase your sales precisely. A ticket to boosting your e-commerce sales and raising profits is SEO tools and practices. Your sales will increase if you have a detailed plan for e-commerce SEO.

To Know More: Ecommerce SEO Guide

[idotcommersblog]

We frequently come across websites with entirely mismanaged category and tag structures. Overusing tags and categories can have negative effects on even major news websites. A taxonomy system includes things like tags and categories. An effective taxonomy system can improve the SEO of your website when applied properly. The inverse is also true: if utilized improperly, it will cause damage. The importance of those pages and how to use them are covered in detail in this article. Category archives will serve as our main example. Read up on taxonomy SEO here!

Landing pages are archives by category and tags

We organize information on our website using category and tag archives, and SEO relies heavily on them. Despite the fact that WordPress employs both of these taxonomies to classify information together, their use calls for different approaches. In contrast to tags, which let you classify information by topic, categories help you give your pages a structure. But you should be cautious when using tags, and you shouldn't just keep adding new ones to every page you make. Learn more about using tags correctly or the distinctions between tags and categories by reading up on these topics.

The importance of categories and tags might sometimes outweigh that of your individual pages and posts, especially for eCommerce sites. Consider that your internet shop sells shoes. Sneakers, loafers, and other shoe categories could exist on your website. You should undoubtedly attempt to rank for terms like "sneakers" or "loafers" rather than only for the individual pairs of shoes you offer. Naturally, you may sell a pair of shoes that is particularly popular and for which you want to be found, but most people search for more general phrases, so you want to make sure that they can locate you. If so, those category archives, which serve as landing pages, need to appear as the first result in the search engines. Therefore, they ought to offer the best user experience possible.

This is true to a greater extent the more likely it is for your individual pages to expire. Your categories are particularly crucial if your website doubles as an online store with changing merchandise. Your categories are especially crucial if your website is a job listing site where jobs expire. Otherwise, you'll be optimizing sites that will be obsolete in a few weeks or months.

To know more:- Taxonomy SEO