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7 Rules About Healthcare Marketing 2020 Meant To Be Broken

Social Media Marketing- it is the process of generating leads and creating demands through social media platforms such as Facebook, Twitter, and Instagram. It is highly preferable in the year 2020, as there are millions of social media users today. SEO (Search Engine Optimization)- it is one of the most effective digital marketing initiatives in the year 2020. It is a process of improving the ranking of your website in search engines through keywords and phrases related to your business.Do you know, intentionally or unintentionally, as a healthcare marketing professional, you are stuck with the old school principles of selling products and services to the customers? Its time you change your marketing strategy to cater to the maximum clients and customers in the best possible manner. Healthcare marketing 2020 is all about leveraging marketing channels both digitally and offline, which is designed to reach the target audience, such as patients, doctors, hospitals, etc. in the most efficient manner. Hence you need to break the old healthcare marketing ideas and rules and devote your time and efforts to healthcare marketing ideas 2020.

Let's discuss the 7 most prominent rules about healthcare marketing, which should be broken in the year 2020 as they have become obsolete and irrelevant for the current healthcare market.

Becoming transaction-ally focused

If you discuss and care about only the healthcare business, or you are focused on finalizing the sales deal that you forget about the person on the other side of the table, or you are unaware of your clients' problems, needs, etc. then you are completely transactionally focused. You need to understand that you are losing ground if you are transactionally focused and ignoring and not cultivating relationships. In the year 2020, it's not the transaction but relationships that will determine your success.

How can healthcare marketing professionals build a relationship in the year 2020?

By being respectful to the person, they are meeting via offline or online channels

By being authentic about all the terms and conditions of the business

By knowing our own goals and the outcomes of the relationships

By delivering with consistency

By executing with urgency and delivering what you promise

By getting regular feedback from the clients and knowing their needs and issues

By respecting their time and space

If you focus more on relationship building rather than sealing deals, you can gain more customers, which shall ultimately result in growth and higher profits. Hence the age-old principle of focusing on transactions rather than relationships is long gone, and its high time you break this rule.

Maintain your digital status

For a long time, offline marketing, and meeting the target audience face-to-face was always on a healthcare marketing professional to-do list. But healthcare marketing 2020 is all about maintaining a digital presence. All the old healthcare marketing ideas have now become obsolete, and its time you get involved in digital marketing. Create a promising and well-designed business or e-commerce website and get started.

How can you maintain your digital status?

Create Appealing Content- it is one of the best digital healthcare marketing tips. If you create compelling content on your website that is informative for your users and clients you will certainly gain more leads and business.

Email Marketing- email marketing is still the king. You cannot ignore its importance, and interestingly you can get the work outsourced. There are companies dealing with only email marketing strategies and it is among the best strategy generate high ROI. InfoGlobalData, provides you with email lists to reach your target audience through well-designed emails.

SEO (Search Engine Optimization)- It is one of the most effective digital marketing initiatives in the year 2020. It is a process of improving the ranking of your website in search engines through keywords and phrases related to your business.

Social Media Marketing- it is the process of generating leads and creating demands through social media platforms such as Facebook, Twitter, and Instagram. It is highly preferable in the year 2020, as there are millions of social media users today.

Underestimating the Influencers

Influencers are the people who have a large fan following through videos and content. A few years back, people or I should say companies were unaware of the term influencer, hence ignored their importance for promoting businesses. But recently, they have become highly popular on online platforms. Hence its high time you break the old rule of ignoring influencers and get involved in influencer marketing.

How can you leverage influencers to sell your products?

Go niche with regional language content and try and attract more clients through it

They can be your brand ambassador if they have quite a huge fan following

Make them spread your brand awareness among their followers

Market Segmentation

Market segmentation is all about dividing the target market into smaller and well-defined segments or categories. The clients and customers are divided into groups that share similar characteristics, such as age, sex, location, demographics, etc. Healthcare marketing professionals have ignored and not given much importance to segment marketing, but the year 2020 makes it mandatory as one of the best healthcare marketing tips. Segment marketing helps businesses to create stronger marketing messages as they know whom they are talking to. It also helps them attract quality leads and design hyper-targeted ads.

Segmenting the market based on several customers' characteristics can be a tedious task. So you can easily outsource the service. You can hire InfoGlobalData to provide you with emails that are segmented based on customers' characteristics. Hence avail their services to leverage segment marketing.

Ignoring Customer Distrust

When the healthcare marketing strategy was all about face-to-face marketing, it was fine if you ignored your customer's distrust. But in the era of digital marketing, you cannot carry on with the same old rule. You need to now pay special attention to customer complains and issues and break the age-old rule of ignoring them.

Why should you not ignore customer distrust?

They can quickly switch to your competitors if you avoid responding to their issues within a week

You can lose your potential customers. Your maximum potential customers are now online, and they are watching your activities and behavior with other customers. Hence you need to be good, attentive, and prompt in giving solutions

You can easily turn an angry client into a happy one if you listen to him or her and provide reasonable solutions. They can again be your regular customers if they receive a reply from you

Not following the money

An age-old saying says that money is not everything, but its year 2020 and the new saying is "money is not everything, but it is something very important." So if while doing business, you have forgotten to follow the money and ignored managing it, you are in deep trouble, my friend. Money was, is, and should always be the driving factor for you and your business. Without it, no strategy is going to work, or no business can grow. Hence if you have stopped the following money, its time you start keeping track of it and manage it well for your business growth.

Ignoring the digital era

The year 2020 is seeing the rapid scaling of digital initiatives across all the industries, and the healthcare industry is no exception. So if you have ignored the digital aspect of your business, its time you adapt to the same. Today everyone and everything is online hence leverage the digital world and grow your business.

The rules mentioned above regarding healthcare marketing need to be broken, and you, as a professional healthcare marketer, must concentrate more on seeing everything on a larger scale. You must concentrate more on digital healthcare marketing ideas to generate more business.

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Digital Marketing Strategies for Business Recovery During COVID-19

Lockdown during the COVID-19 pandemic has brought the businesses to a standstill. It has thrown them into a state of uncertainty and turmoil. Their sales have plummeted and the only option left with them is to survive on the savings or government grants. B2B companies are no exception; their sales have decreased, as the work remains closed. But instead of giving up, businesses and industries can still work on maintaining and marketing their brand and stay available to the public through the digital marketing platform. Email marketing is one of the unique ways to reach target audiences. Businesses can use the targeted email lists prepared by companies like InfoGlobalData and reach out to the targeted customers. Therefore, during this difficult time, a strong and effective digital marketing strategy is the only way through which businesses can outreach their customers and still make money.

Let's take a deep dive into the various digital marketing strategies that can help B2B business recover their business during Covid-19.

Make use of account-based marketing or ABM for the win

For the success of the business, it is imperative for all the departments of the businesses to work in close-knit. This is what ABM does; it makes the sales teams work closely with marketing teams to identify the key prospects (or clients) and to customize their marketing strategy for such clients. ABM is not a mass marketing strategy but micro marketing. It communicates the marketing message of a company to the clients who are most likely to convert into promising customers. As per a research, it is evident that the companies who use ABM are 75% more successful than companies who don't. Just like email marketing, ABM helps in converting leads to sales that helps in recovering business during Covid-19. You can use accurate verified email lists for ABM to understand your targeted customer profiles. Gain detailed insights to create personalized and segmented B2B marketing campaigns. No data requirement is too difficult.

Make use of low budget targeted email lists to reach your audience

Reaching to the target audience is an imperative aspect for B2B businesses. In this era of dynamic social platforms, email has emerged as a continuous channel of connecting with the demographics. Targeted email lists allow businesses to focus their email marketing campaigns on targeted specific audiences. It is evident that to achieve success; it is necessary for businesses to target their right audience at the right time. A highly effective email lists reaches the leading members of various industries and fields, thus provides the benefits of email marketing. Companies providing email marketing services such as InfoGlobalData  shall help you to build customer profiles that will help you reach the targeted audience with personalized email lists. This is delivered through the right channels at the right time on the right device to increase campaign performance.

Build a strong online presence with digital marketing

B2B businesses can use simple websites or a mobile application to reach their customers. The website or the mobile app is like the shopping window of your online store. Therefore businesses must go for a well-designed website or app to attract traffic and increase sales, as more and more users are today connected with the phone it has comparatively become easy to attract more customers. Many users look for promotions, offers, and online sales; therefore, they are continuously motivated to buy things online. Businesses can use the push notifications to directly contact such customers and keep them aware of any special offers their company is providing.

Businesses can also use the geolocation feature to contact potential customers who are close by. Customers can also pay easily using mobile payment options provided by apps. You can give loyalty points on each purchase to your customers, which will help you get a customer's loyalty and, therefore, higher sales and revenue.

SEM or Search Engine Marketing

SEM refers to a form of digital marketing. It aims to increase the visibility and presence of a website in search engines by using the paid means. By combining SEM and SEO techniques, any business can drive more quality traffic towards its website. SEM can easily put the websites in front of the audiences who are searching for services and products that matches yours.

Go for content marketing

Content is the key element for the success of a website or an app. There are many benefits of having a well-devised content strategy that can mark the success of your business. Content marketing can create leads for any business and also create brand awareness. It can also attract the right kind of traffic to your business. Clients always look for interesting and informative content that can keep them hooked. Manuals, guides, and webinars can help hook the client by keeping them interested. It nurtures and converts leads into promising customers.

Pay Per Click or PPC advertising

PPC is a process of buying visits to your site. It is a non-organic way of increasing traffic where marketers pay a fee every time people click on their ad banner. PPC is an affordable and very effective way to promote goods and services. This advertising model helps businesses to reach the most valuable and targeted customers easily. The model helps you to reach the customers where they are already looking, and thus you gain an advantage over your customers.

Make use of video marketing

Recently video marketing has become very popular as videos engage more and more people with their content; therefore, businesses have a huge chance to optimize videos for their promotion. They can use videos to provide deep knowledge of their products and give demos and tutorials. It is also helpful in engaging users through live stream tutorials and Q and A sessions. Short and simple videos with high definition video quality are more likable to attract and engage visitors. They find such videos trustworthy and therefore become loyal to the company.

Covid-19 has taken a troll over the business, and it will take some time to recover from it. But businesses who are changing their marketing strategy and adopting digital marketing strategies are in a much better position. They will take lesser time to recover from the pandemic and sail to good times.

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