kendylbrower

[kendylbrower]

Poem about girlhood

I wrote this piece about the wonderful nostalgia of slumber parties—enjoy!

[kendylbrower]

This campaign is both captivating and questionable for me. I've seen several ads for StreetEasy on the subway with this, "never become a former New Yorker" slogan which at first glance, is super smart, capitalizing on the incomparable NYC flavor. Yet, the longer I stared at it, I started to think of gentrification in NYC, is anyone becoming a former New Yorker by choice? Something to think about.

Leave New York and you'll be sorry!

StreetEasy is a real estate site that specializes in listings in New York City. So the target is all current New Yorkers.

The pull to ditch the city for the suburbs or a completely different region of the country is strong. I speak from experience. I'm one of the people who left and now miss the city.

That's why I LOVE this campaign. It shows people who left New York City and regret it. That's a great way to be the preemptive, assumptive, singular, expert source of New York City real estate.

"Never become a former New Yorker" is such a strong line that taps into New York pride so deeply that I predict there will pirated T-shirts with this phrase being sold on Canal Street next to unauthorized "I heart NY" shirts.

You can see the whole campaign on Mother's post here. See more great lines and more faraway stares that imply people are screaming inside, "What have I done?!"

But the reason I picked this one is the copy on the pizza box. NEW YORK "STYLE" PIZZA. The truth cuts deep. Ever since leaving New York City, I just... I just don't eat pizza.

[kendylbrower]

E.l.f. Campaign + DEI Marketing!

Last week, Bill Oberlander, the Founder of OBERLAND Ad Agency, gave a presentation in my Advertising & Marketing course. One thing he touched on was this campaign with E.l.f. makeup in which the company highlighted its diverse board with its "Soooo Many Dicks" campaign. In today's political climate, DEI is more important than ever. This was such a tactfully comedic campaign—so cool to learn about!

[kendylbrower]

Such a fun piece. If I saw this ad in person I would definitely snap a pic and share it—exactly what they want. Love OOH marketing that pushes the boundaries of the format to drive photos + social media engagement.

Here kitty kitty

More fun from Mars Petcare and Adam&Eve DDB who were behind the Whiska's cat hater campaign a few posts back.

Update 1 week later: They have a hard-working 20-second ad that goes well with the billboards. Great way to grab attention at the beginning.

Via: LinkedIn

[kendylbrower]

Graphic Design-- Mock Merchandise

For my Business of the Music Industry class, I designed some tour merch for a mock boy band: The 4our. I love practicing my photoshop skills—for this, I used Photopea which is a free photoshop alternative. Graphic design is such a fun and empowering creative outlet!

[kendylbrower]

I smoked an entire pack of Marlboro Golds!

At 1 PM I shuffle into kiosko. Sunfried sidewalks of Buenos Aires beneath boots. 

Before, I was good. Rarely did it. Maybe 2 with Professor Santiago post lengthy lecture.  

3000 pesos for Golds, 3 USD. Pricier than reds, but better for you… for health-conscious smokers!

Cig 4 gives me besos while I strut down Santa Fe, sunglassed glamour like Lohan hungover. 

“Addiction’s rooted in our tree” mom warns. 5 generations of organs charred, in true Argentine fashion.

Since the dreaded day I got a DM from some unsuspecting ingénue, I had come into a routine: By 6

I lit up in my room. Blew 7 O’s bedridden. Morning breath? Try tobacco toothpaste!  

By 8 I trudge to class, regret wasted nights in Melbourne next to boy who could not dance.

I whisper to dart, “Should probably cancel that flight 9 weeks away. Should. Should not see him.” 

Halfway through, halfway around the globe, half closer to cancer, halved hearted, haven’t him, 10 I have left. 

I wept, put on Cigarettes After Sex 11 times until I got upset because my tears smothered my flame flat.   

12 bodies of butts sardine-packed in ashtray. A pile of dust— tragedy! Like ashes of fallen Romeos and Juliets. 

He wouldst not die for me… fair. I shall die for me instead! I will inhale 13 seconds of poison vile, 

take 14 years off my life! But I beg, take the years I blew on teaching a boy how to tango. 

When I was 15, eyeliner and all, I smoked my first cigarette to impress a boy, make’ em remember-taste my name. Now, I smoke with hope that we forget. 16 drags of nicotine, a sensation stronger than pheromones. 

Death to rom-com: 17-year-olds & heartbreak & roses & im sorry & i forgive you & why don’t we both die instead?

Romanticize this—I light my own 18th cigarette. Kiss a gent that won’t lie. Wrap fingers around a body worth dying.

Hey, death label on box, shouldn’t everything come with warning? It’s dark. 19 and I date-dance out my window. 

The final flipped 20, a parasite pity prize. So here’s to our vices! Cheers to faithful toxins! Linger in my grave! 

But who’s counting anyway. 

[kendylbrower]

Stew for Two

good broth begins at bone 

low callow blaze, scent ariose 

silk sonata, I conduct

a stew for two, melodic lust 

whirling winds of steam 

a troupe of herbs, a citrus team 

a carrot choir, thin and long  

heirloom mush, starchy song 

drum thrums in your ears 

a clap of love, percussion shears

the swift knife, quick spright mince 

sturdy sword, my Kitchen Prince 

maim my bone off clean

for you I bleed, a soup to feed

Then sauté, hot scarlet flame 

lick the marrow, taste my name! 

i’ll be your cabaret 

a crescendo, consommé

hungry boy, hearty dish

symphony. please eat my kiss 

don’t need a tip or tulip

i’ll scarf the scraps, savor lips

a stew for you, our feast for two

but only spoon for one