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kyungkueleegd-blog · 6 years

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List of tips : Black Friday Deals for Designers

01. Do your research

The best way to avoid getting a bad deal is to do your research first. You need to be knowledgeable about the product – and its normal retail price.

Draw up a list of items you might like to purchase over Black Friday, read the reviews, research the best manufacturers, and make sure you know the difference between a good and bad version of that product.

02. Compare prices

It’s always a good idea to compare prices, so use price-comparison internet shopping sites like PriceGrabber.com for insight where you’re looking at product prices.

03. Check the extras

And make sure you check the specs: are you looking at a low or high-specced product for this price? Does it come with accessories? What about post and packaging charges?

04. Consider payment options

Another tip is to think about how you’re paying. While we don’t suggest racking up huge credit cards bills with big interest rates, many credit cards do offer benefits like free warranties, return protection and sale price protection – which are worth bearing in mind.

05. Get an Amazon Prime subscription

Prime users (including all those on a free trial) are offered an exclusive 30-minute early access period to all Amazon Lightning Deals. If you don't already have one, an Amazon Prime subscription will set you back £79/$99 per year.

06. Know the best days to buy

Adobe has crunched the numbers to put together a handy guide revealing the best days to buy different products, and also which products are more likely to run out on which days.

Apparently, Thanksgiving is the best time to grab a bargain on computers – you’re likely to save 16 per cent, on average – but it’s also the day popular tablets and televisions are most likely to be out of stock.

Black Friday, meanwhile, is the best day to save on tablets and televisions (on average 24 per cent), with computers most likely to be out of stock.

#list

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kyungkueleegd-blog · 6 years

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How to choose the right typeface

There are thousands of paid-for and free fonts available for creatives to choose from. However, when it comes to picking a typeface, you can't rely on gut alone. Making the right choice depends on function, context and a whole host of other factors.

How do you ensure you're going about it the right way? Follow these tips for how to pick the right font for your project. And if you need a refresher on typography as a discipline, then check out our typography tutorials.

01. Think about personality

Before starting a project, think about values and words that describe the feeling of what you want to create. For example, is the design going to be friendly, intelligent or confident? You might want to put together a mood board. Limit yourself to three to five traits, then you can start to get a sense of the direction your font needs to go in. A friendly font might be one that’s rounded and really legible. A confident one might be angular – perhaps full caps. For more on this take a look at our article on traits that define a typeface's personality.

02. Consider visual and tonal direction

If you are after an antiquated look, this script font will work perfectly. If not, not so much

Visual is very much the font and how it looks, while tonal is the arrangement of words to form a message. Both of these elements need to harmonise and be sympathetic to each other. Use the values you decided earlier to understand what a font truly says and how a message looks when you compare it to what is written. The right font can amplify words in this way so the visual characteristics of a font are important to make the relationship work.

Some of the characteristics to look out for are weights, roundness, length and how the font flows from letter to letter. You might be torn between serif, sans-serif, script or even hand-drawn styles. Each personality of a font will help evoke a feeling or message.

03. Think function

Always think about function as well as form. There's no point finding a typeface that ticks the creative boxes, testing it and wowing your client with it, only to discover that it won't actually work for the project because it lacks key technical features. Consider these from the start.

04. Consider performance

It’s always worth making sure that your chosen font is web safe and can be rendered perfectly in a browser. If you're using a good font library or a web-safe font file (OTF or WOFF), your font should be web safe.

The second element to consider here is performance. Using a library such as Google Fonts or Adobe Typekit ensures that everything is taken care of and you can expect good performance. With web fonts, always make sure that you’re only loading the character set you need too – there’s no point using all the available weights if you don’t need them.

05. Notice typography around you

Type is everywhere. The more you start to notice it around you, and decide what you do and don't like, the more informed decisions you can make when choosing a typeface

As a designer, type should be in your consciousness, not something you only think about when you need to use it. Try following some foundries like Dalton Maag, Monotype, Hoefler & Co, Font Bureau and Commercial Type on social networking sites, follow trending typography hashtags, read typography blogs or simply keep your eyes peeled for good and bad examples of type you see out in the world. The more you notice, the more you'll know.

06. Test rigorously

Always test your type in ways that are relevant to the project. You don't know if a typeface will work until you've seen it at the right size and tested whether the spacing works. You need a realistic idea of how it's going to look – which you often won't get from fake Latin.

07. Pair up properly

If you're trying to pair two typefaces, start by defining what you want to achieve: are you aiming for harmony or contrast? Are you looking for complementary typefaces with corresponding curves, for example? Be careful not to let things get too uniform. For some ideas, explore our list of perfect font pairings.

#howtos

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kyungkueleegd-blog · 6 years

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43 Uncoated Colored Papers FROM Mohawk

Mohawk announces the launch of Keaykolour by Arjowiggins Creative Papers and its exclusive North American distribution of this line of uncoated fine paper. Long established outside the U.S., Keaykolour has just undergone an extensive product update resulting in a range of 43 fresh and sophisticated colors. The new Keaykolour portfolio with its 43-shade-palette is offered by Mohawk in two weights (80 text and 111 cover), sized at 27.5×39.3 inches, and in a natural vellum finish. The entire product line is stocked in Mohawk’s U.S. warehouses for quick turn delivery through Mohawk merchants across North America and is available for immediate ordering. “Using colored paper has never been so easy and accessible,” says Chris Harrold VP, Creative Director for Mohawk.The color selection is the culmination of a study commissioned by Arjowiggins Creative Papers with Atelier 3D Couleur, a Paris-based color design studio whose portfolio includes work in material and industrial design, architecture and interiors. “Over 20 R&D experts collaborated with Arjowiggins’ marketing and Atelier 3D Couleur to bring these new colors to life,” says Christophe Balaresque, Luxury Brands and Marketing Director for Arjowiggins. “In the process, thousands of lab samples were produced, reviewed and tweaked, to develop what we consider to be the ultimate collection of colored papers.”

#paper #mohawk #graphicdesign

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