leafyturtle - Tumblr blog

[leafyturtle]

no Persephone from the lore Olympus version, threatening and bullying the working class does not make you a girlboss

[leafyturtle]

To any suicidal followers I may have: This is a sign to not kill yourself. You are loved and the world is special because you are in it. Keep holding on.

-PLEASE REBLOG THIS YOU MAYBE ARE SAVING SOMEONES LIFE

You are special and amazing , If you need to talk or some help send me a dm and I will talk to you.

[leafyturtle]

i think for me, the watcher situation comes down to this:

it's absolutely respectable that the watcher team wants to grow and produce better quality content. it's respectable that they don't want to stagnate and end up pushing the same content out over and over again. that's not satisfying for them creatively, i get that.

however, if higher quality, more heavily produced content is not what your fans are asking for, then you can't ask them to fund it.

this all-or-nothing method they've gone for is frankly bizarre. it feels like they leap-frogged all other alternatives to improving their finances and ended up here, alienating and frustrating the majority of their fanbase (the fanbase they thanked for getting them to where they are).

i think this could have gone a lot better if they:

Hadn't hyped up this video for a week.

Hadn't announced the worth it successor just beforehand.

Hadn't put out a wishy-washy, "boo hoo we're so sad about this", over-produced video.

Hadn't made it $6/month (more in a lot of countries given exchange rates).

Had considered that this means fans in specific countries literally cannot pay for the subscription due to geo/region-locking.

my ideas for improving their funds, aka things they could have tried before blowing their brand up: create their own website with two options - a free version with ads and a paid version without ads, OR make better use of their patreon/make their website extra content, not all their content, for example:

Put the ghost file debriefs on there.

Put shows like survival mode on there (or even shift that show from pre-recorded video to live-stream - live stream access to patrons and VOD access to everyone, maybe).

Put episode commentaries there.

Do reaction videos to their old buzzfeed content, talk about memories and BTS, and put that there.

Put one/two episodes of each show, per season on there (and ONLY there).

Put the episodes up there a few days early.

Make specific, website only content (that's not your main and most popular series aka ghost files and puppet history).

Record the live, in-person shows and put those VODs up there.

EDIT (thought of something else lmao): put extended or even uncut versions of ghost files on there. Paranormal Detour on Detune's twitch channel has shown that people will willingly sit through 6+ hours of a ghost investigation.

EDIT: idk, do livestreams once a week where you watch scary movies with fans on discord or twitch.

(side note: the fact that they're not taking down their patreon and instead shifting all of their podcast content on there, something the patreons who have been loyally giving them money for years didn't ask for, is ridiculous and greedy. add to this the fact that they don't even get a free sub to the new website, instead get 40% off - a measly 10% more than anyone else who subs before the official launch).

the thing for me is that they're claiming they want to make "television" and "television-grade content". that's completely fine. what's not completely fine is acting like your four episodes a month is equal to netflix's entire catalogue.

this really felt like it should have been something they told us they were progressing towards, not something they revealed to be on the imminent horizon. idk, it just feels out of nowhere. no, they don't owe us all of the info about their company. but something had to be better than this.

final thought - it's okay and valid to be upset at the team for this. for a lot of people, it's a complete betrayal (especially the comment that $6 a month is something "anyone and everyone can afford", i mean yikes). i do think some people's anger got the best of them, and some of the comments i've seen across youtube, twitter, and tumblr are plain bullying, racism, and harassment. until we have the whole story, we can't decide that one founder (aka steven in a lot of people's minds) is solely responsible. i know a lot of these awful things are only coming from a small minority of the fandom, but they still get seen.

at the end of the day, all three of them got up in front of a camera and made this video, together. that can only lead us to the conclusion that they made this decision together. acting like these men in their 30s couldn't stand up against it if they truly wanted to, is so strange and parasocial lmao.

tl;dr there were much better ways of going about this announcement, if it even needed to be made at all. however, that doesn't excuse the hateful shit being spewed at the team. for now, all we know is the three founders decided they were done with youtube, and done with their loyal youtube audience.

(i have so many more thoughts on this but i need to stop lmao. however i do wonder how different things could have been if 1. they had hired someone with actual business experience as their CEO from the jump, and 2. this video was more of a "hey we're broke! this is a last-ditch effort to save our company!". guess those questions will remain ... well ... you know ...).

[leafyturtle]

Have you considered that maybe Steven Lim just sucks. He’s not immune from criticism just because he’s POC. He’s the CEO, so he’s responsible for this. And notice how Ryan, also POC, hasn’t gotten the same amount of flack.

I think there's something so funny to me that happens when people fall victim to conspiracy theory. It's where they apply malicious intent to everything about a situation where it really is just incompetence.

The thing is, I am and have been in camp: this is scary but let's see what happens because I trust Watcher who make the creative content I enjoy to protect the creative content I enjoy. I've openly criticize them for being sloppy about things on livestream and in comments on discord in the past and I have left fanspaces where there's someone at the helm who truly just sucks just by virtue of being an apologetic bigot or worse. However, never and not a single time have a felt that there is malicious intent in the stuff they get wrong and it's why I follow them.

This ongoing sentiment that Steven has some kind of unknowable evil hold over Shane is so toxic and reads so flat-earther when the truth of it is that all three of them did not go to business school, have almost zero experience in marketing but one of them had to step away from the creative field and shoulder the brunt of the business-side workflow.

Attitudes like this?

and this

I would be a little less irate about it if it weren't for the outpour of comparisons and the adamant belief that somehow Shane could never be involved. Even the tiktok comments going full body language analysis saying Shane was furious. Like guys, come on. Let's try a little hand at reality.

I love them but have you ever considered that they--all three of them, not just Steven-- just might be bad at admin and marketing?

And in terms of Ryan, the babifying of him; the sheer lack of agency the narrative applies to him is also bad.

Exhausting behaviour overall.

[leafyturtle]

Free business advice. "Diversify" means you plant more apple trees while still watering and caring for your existing apple tree, so that your current supply of apples continues and you end up with more apples in the future, and so that if something bad happens to your existing apple tree, you're not totally without apples. Maybe you even plant some pears or plums.

"Diversify" does not mean you cut down your existing apple tree and burn it while trying to plant a new tree in among the flames.

[leafyturtle]

i am really so sorry to continue harping on about the watcher entertainment streaming service. but this kind of stuff (internet content as a business & marketing it as such) is truly my obsession, and i think i will implode if i don't talk about some of the takes i'm seeing.

i'd like to emphasize again i don't have strong feelings about watcher either way. i like ghost files, i watch mystery files sometimes, i watched worth it back in the buzzfeed days. i don't watch any of their shows religiously.

anyway, here's the main things i keep seeing crop up and my thoughts on each:

"watcher has 25 employees they have to pay, and employing people in this economy is good, so we should be banding together to pay them."

employing people is good if you currently have the capacity to pay them. i checked watcher's linkedin page, and many of their employees were hired within the last year or two. if they hired people they cannot pay with the business model they had before, something is seriously wrong with their internal bookkeeping/decision making. it means they either didn't know they couldn't pay these people long term, or they did know and were content with risking newly hired employees' livelihoods on a huge content pivot in the next year.

of note is that none of their employees' titles have anything to do with managing the finances of the company. they are the size of a small business but have no one aside from the figureheads of the company in charge of their finances.

this is the kind of company decision making that leads to downsizing and layoffs, which can be devastating. but you know what's worse than laying off a portion of your staff? laying off everyone because your business is going under.

"not everyone can afford the subscription, but those who can should pay it to support the watcher team."

no. $6/month for a couple hours of content (depending on what shows you actively watch and the natural fluctuation of their release schedule) is a fundamentally bad value. i can pay that much for a few movies on amazon. i can pay that much for dropout, if i want to support a smaller business instead.

and to be totally frank, even if people do sign up, i don't think they'd get enough to compete with the amount they get through patreon/sponsorships. and the fact that they didn't know how many of their subscribers would realistically sign up is a bad sign.

a pretty good conversion rate of free to paid subscribers of a service or content is 3% (usually accomplished through a free trial). given the very poor reception of the announcement, let's say about 1% of their 3 mil youtube subs pay for their service. that's 30k people paying for their new platform. that's $180k a month in their pocket.

(they currently only have 12k subs on patreon so we are being generous here.)

a sponsorship deal (based on my googling, i have less direct experience with this) is anywhere from $10-50 per 1000 views. they've gotten about 1 mil views on their last few videos. 3 mil subs is nothing to shake a stick at, but let's say they're on the lower end of the payscale at $25 per 1000 views. that's $25k a video, $100k a month if they release 1 video a week. their lowest patreon tier is 5 bucks, so even if all their subs are at that tier, that's another $60k, so $160k total. it's entirely likely they're bringing in much more than that when you factor in merch, adsence, etc.

did anyone on their team crunch numbers on how many people would need to sub to make the switch worth it? did anyone do market research on how many people they could convert to paid users? because if not, if they really didn't have a game plan for this, the subscription service was always doomed to fail.

"this was their only option to continue making the content they want to make, with the production value they want."

i watched their announcement video. a key point in that video is that they have done sponsored videos and that's what used to pay for their content, but they did not like the amount of creative control the sponsor had over the content.

look, i get that's no fun. we'd all love creatives to be able to make whatever they want. but when you are a small business with a team of employees relying on you, you have to think about making money, sometimes at the cost of creative liberties.

and they had so many other options to make money for the projects they want to make without jumping to a subscription platform.

they could have started actually promoting their patreon, and maybe done some restructuring of the tiers. why not a highly produced, special series just for patreon members? or a special high-budget episode of each series, while the main series is lower budget?

bite the bullet and continue taking sponsorship deals on some less-produced shows, while axing sponsorships from the ones the crew feels more passionate about.

schedule larger, blowout-production shows only when they can be afforded. this is what Notorious Amongus Guy streamer jerma does. he saves up for big productions like his baseball or dollhouse streams, so he can really get creative with them.

they had other options and they've tried very little, especially when you compare them to other content house business at similar scales. try guys and good mythical morning both put out significant content with significant staff, and have had to diversify their income streams with auxiliary products, shows with widely varied levels of production, etc. but it seems to be working for them. watcher has merch and that's about it, and seems to only want to increase the production quality of ALL their shows.

really, all this just boils down to a terrible business decision. it's hard to say if the watcher team is working with a consultant or anyone outside of their team, but they certainly don't have anyone internally who is experienced with running a business like this. to me, it seems very much like they got in a room together and did some extremely optimistic income ballparking with no research behind it.

and that might have been fine for three dudes running a channel alone, but if they're a business, they have to start making decisions like one.

[leafyturtle]

Different pov🤷‍♀️

[leafyturtle]

honestly, I wanted (and maybe still want) to draw a mini comic about Yor, but I can't. Now I REALLY VERY respect Endo for his manga, it's a colossal work, oh my god. so, this page for the first day of yorweek - past.

and last I think also..

[leafyturtle]

the cook and the lost man

[leafyturtle]

ahaha no ur so sexy don’t capture the avatar ahaha

[leafyturtle]

Boop boop thanks for tagging me!

Challenge >:3

using this picrew make it look like you :D

no magical color eyes

Make it look as much like you as possible

you can do whatever with the background and stuff tho

Tagging: @ranboothesillyartist @raccoon-in-a-dumpster @i-ate-your-children @anonymouscringe @spideygal @seagull-dustin @sotogalmo @maecraft @i-like-cats-and-stars36 @ascendeddd @astertheabbs

@deadpuppetboi @connectionterminated13

[leafyturtle]

[leafyturtle]

fuck you

*klallura*

[leafyturtle]

Highschool zosan coming home together

[leafyturtle]

Herding 🐑✨ [Shop]

[leafyturtle]

[leafyturtle]

Kung Fu Panda first three characters I drew.