lucymorgangraphicdesign

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Herbs In Mythology

In response to the ISTD 2025 brief ‘Not Just Fleurons’, which required me to design something typographic relating to plants, I chose to design a book about herbs in mythology. Due to my love of history, I researched historic uses of plants, the majority of which were herbs. This then lead to discovering how prevalent they are in mythology, which I found very intriguing and was something that I wanted to teach others about through my designs. I found that the majority of books relating to mythology weren’t particularly visually engaging so I set about designing a book that communicated this information in an more exciting and accessible format. I included bright colours, inspired by each of the herbs and the mythology surrounding them. I drew all of the herb illustrations using a dip pen, to help create a ‘herbalist’s journal’ kind of vibe, whilst still keeping a contemporary feel through the use of block colours and clean lines. I also made my own paper using the herbs featured in the book.

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VE 80: Flying Colours

For my final year major project, I decided that I wanted to design something to commemorate the 80th anniversary of VE Day. I specifically looked into World War Two aircraft liveries/schemes, something I found quite interesting as it combines two of my favourite things: history and design. I designed a set of posters and an accompanying booklet that explained what each part of the liveries  was, including the typefaces and colour palette. This involved extensive research into the many different aircraft and liveries used by Allied and Axis forces during the war and gathering all of this information into an easy to digest format. 

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Ollie Inks Things Website

This was a freelance project in which I designed a website for an illustrator’s small business. This involved working off of the client’s already established identity and building on it to create a more cohesive and professional identity. I created new visuals to fit the aesthetic of their illustrations and pre-existing brand materials, incorporating them into a website that collated all aspects of the client’s business into one easy-to-navigate hub. I chose typefaces that had a  hand-rendered and organic feel to them to reflect the hand drawn/printed nature of the client’s work. I highlighted certain techniques that the client uses through the use of ink bottle shaped navigation buttons and an ink roller at the bottom of each page (all of which I created in Illustrator).

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Undersea

An area of design that I particularly like is editorial so I was excited to design this book. We were given the text Undersea by Rachel Carson and I had the idea to design the book as if it were Carson’s own journal; I chose typefaces that had a slightly more hand-rendered/organic feel to help convey this. All of the images used on the cover and inside are all my own photography, scans and illustrations. The brief for this project specified that only two colours were to be used so I decided that I wanted all of the pages to be black and white to reflect the time period in which the text was written (1930s), with the only colour used being blue at the end of the book as a link between the past (the black and white) and the present in colour. I chose a linen textured paper for the cover, as it remined me of a cloth-bound journal and is organic and tactile to match the visual textures within the book. I chose to Japanese stab bind the book  due to the historic and more DIY nature of the technique, which I thought complemented the journal design well.

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Student Sewing Club

University can be a fun and freeing experience but at the same time it can also be a stressful and possibly isolating one for many. One of my main hobbies is sewing and I have found it to have had an immensely positive impact on my mental health, helping me get through some very though times. I continued this hobby whilst at uni and found it to be calming, especially during particularly stressful periods, which is why I came up with a concept campaign called ‘Student Sewing  Club’. The hub for this club would be a website, providing access to free sewing tutorials and kits for university students. Accompanying social media would allow students from different universities to connect through the hobby. I designed a map and posters for a ‘sewing trail’ in which students would explore their uni city or campus by finding posters at key locations which displayed QR codes that would allow participants to download a free sewing pattern. I also produced pin cushions with contact details for the charity Mind on the reverse and positive affirmations on the front, as a pin cushion is something a sewist always has by their side so the information is right there if needed.