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WEEKLY BLOG 11-12 : INSIGHT

As a student now becoming interested in becoming an entrepreneur because of this course, it's inspiring to see how businesses around us succeed by being adaptable, innovative, and strategic. Businesses like Hisgot Cafe, Banana Republic, Pia Mia OOTD & Ladies Bags, AJS Motorparts, and A&G Reyes Realty offer valuable lessons on staying relevant, building trust, and focusing on long-term goals

Adaptability and Innovation One key lesson is the importance of adaptability and innovation. Businesses that stay flexible can adjust to customer needs and stand out. For example, Hisgot Cafe started as a ukulele rental shop and became a successful café, showing how adapting to changes can lead to growth. Banana Republic also adds creativity to traditional Filipino snacks, showing that innovation keeps things exciting. 

Using Social Media for Growth Social media is essential for connecting with customers and growing your brand. Pia Mia OOTD & Ladies Bags and AJS Motorparts use platforms like Instagram and Facebook to engage with their audience and promote their products. I realized having an active online presence is key to attracting and retaining customers. Social media helps businesses reach a larger audience and keep them updated on new products or services.

Clear Vision and Growth Plans Successful businesses have clear goals and plans for growth. A&G Reyes Realty Corporation is a good example, as they know where they want to go and have a plan to get there. As students, we should start thinking about how to scale our ideas early on. This includes setting goals, doing market research, and planning for the future. A clear vision and strategy are important for sustainable success.

Building Trust and Consistency Building trust with customers is essential for business success. Banana Republic and A&G Reyes Realty have earned loyal customers by providing consistent, high-quality products and services. I appreciate the importance of prioritizing trust and reliability. Customers will keep coming back if they know they can rely on you. Ensuring quality and consistency from the start will help you build long-lasting relationships with customers.

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WEEKLY BLOG: COMPANY PROFILE

Hisgot Cafe

Founded by Paul Salcedo in 2024, Hisgot Cafe emerged from humble beginnings as Sunny Ukes, a ukulele rental shop. Now a cozy pop-up coffee haven, Hisgot specializes in cold brew coffee and seasonal pastries, offering an inviting space for office workers, students, and community members. With a strong online presence and stellar service, Hisgot thrives on creating connections, led by barista Novem Megrino and a dedicated team of five. Plans for expansion and a growing digital footprint are brewing, ensuring Hisgot continues to bring warmth and collaboration to more neighborhoods.

Pia Mia OOTD & Ladies Bags

Since its founding in 2008 by Marithy Chiong Del Socorro, Pia Mia OOTD & Ladies Bags has been a go-to destination for stylish dress and bag enthusiasts. With a team of 26 employees, the business caters to individuals and online sellers, particularly thrift enthusiasts, by offering quality products and discounts. Through social media and referrals, Pia Mia maintains strong customer relationships while managing inventory and advertising expenses. The store's future includes expanding branches, introducing new products, and enhancing its digital presence, ensuring it remains a staple in the fashion retail industry.

Banana Republik

Known for its iconic flavored turon snacks, Banana Republik has become a favorite among students and office workers since its establishment in 2008 by Rosmar C. Pailagao. Co-managed by Merlita M. Pailagao, the food business leverages social media and family recommendations to attract customers. Its offerings, which include food packages, are paired with excellent customer service to build loyal connections. With plans for product innovation and expansion, Banana Republik is set to continue delighting its patrons while growing its reach and revenue.

AJS Motorparts

Founded in 2023 by Joemar T. Antawag, AJS Motorparts focuses on motorcycle parts and services, such as CVT cleaning, MDL light wiring, and engine overhauls. Operated by Baykis Rams, the business relies on social media, referrals, and loyal customer connections. With plans to expand its locations and innovate its products, AJS Motorparts is set to grow as a trusted name in the motor industry. Committed to compliance and quality, it represents the drive for steady and impactful growth.

A&G Reyes Realty Corporation: A Legacy of Trust

For nearly three decades, A&G Reyes Realty Corporation, led by founder Shirley R. Javier, has been a trusted name in real estate leasing. Serving businesses in Cagayan de Oro, the company builds relationships through personalized updates and tailored discounts for loyal clients. With a lean team of four employees, the business plans to expand its market and increase revenue. As a fully compliant corporation, A&G Reyes Realty continues to solidify its reputation in the real estate industry.

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WEEKLY BLOG 9-10

Meeting Food Cravings

Blue Dragon Foods and Tapsi Boi represent Cagayan de Oro's vibrant food culture. Blue Dragon Foods, founded in 2021, has developed an audience with its takeout and lunch services, relying on social media to build a loyal customer base. Their dedication to great service and local sourcing reflects a growing trend among consumers who prefer comfort and convenient dining options. Tapsi Boi, noted for its iconic Filipino dishes like as Tapsilog, serves a wide customer by providing a variety of service choices, including delivery and curbside pickup. Both restaurants are doing more than just feeding tummies; they are also developing community hubs where price and excellence meet.

The Cafetol, a newly opened coffee shop in 2023, contributes to this food spot by providing a comfortable place particularly for students and office workers. Cafetol, according to owner Miss Milkie, not only serves drinks but also delightful merienda choices, resulting in a shared hub where guests can relax and enjoy their time. Their plans for future growth, including product innovation and market expansion, demonstrate a strong commitment to satisfying changing customer needs.

Promoting Sustainable Transportation

In the side of sustainable transport, Prima Electric Vehicles Company (Gecko) stands out by providing eco-friendly transportation solutions through electric bikes and scooters. Founded in 2016, Gecko appeals to environmentally conscious consumers, including students and seniors, by offering discounts that encourage green commuting. Their focus on making life easier for customers aligns with a broader societal shift towards sustainability, showcasing how businesses can contribute positively to environmental challenges.

Addressing Tech Needs

On the tech part, PC Magnet Computer Center has become a reliable source for computer sales and repairs since 2017. Their strong word-of-mouth referrals highlight the importance of customer satisfaction in building a loyal clientele. By maintaining close contact with customers and focusing on quality service, PC Magnet not only meets the tech needs of the community but also fosters trust and reliability.

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WEEKLY BLOG: COMPANY PROFILE

Blue Dragon Foods

Established by Kent Helsinki Go in 2021, Blue Dragon Foods (operating as Quicky's Food on the Go) brings a unique takeout and lunch dining experience to Cagayan de Oro. This small restaurant, with its team of 11 dedicated staff members, attracts a wide customer base by leveraging social media, personal connections, and customer referrals. The restaurant also offers special discounts for senior citizens. Focused on quality service, Blue Dragon Foods partners with local suppliers and is funded by a combination of personal savings and a bank loan. Looking ahead, the team plans to expand to new locations and focus on innovation in food and service technology to grow its customer base and open more branches within the next five years.

Tapsi Boi (Velez)

Opened on August 15, 2023, by owners Bernvir Cabillar and Michelle Ann Bacalso, Tapsi Boi Velez has quickly become a go-to spot for Filipino comfort food. Known especially for Tapsilog, this partnership-based restaurant employs 19 staff members and serves students, families, and professionals. They offer curbside pickup, takeout, dine-in, and delivery, which appeals to a wide audience. Lead Cashier Miss Recel explains that new customers often find them through social media, word of mouth, and customer referrals. They offer discounts for PWDs and senior citizens, aiming to make their delicious meals affordable for all. With a valid business permit and local business clearance, Tapsi Boi Velez is looking forward to opening more branches, innovating their offerings, and expanding within the next five years.

Prima Electric Vehicles Company (Gecko Bike Depot)

Founded in 2016 by Andrew Choi, Prima Electric Vehicles Company operates under the name Gecko Bike Depot, offering an eco-friendly choice for transportation in Cagayan de Oro. With two employees, the shop sells e-bikes, helmets, and e-scooters, and also provides repair and maintenance services. Gecko attracts students, PWDs, and seniors looking for alternative, sustainable transportation options, offering discounts of 5–10% to encourage green commuting. Gecko has partnered with both local and international suppliers, and their primary goal is to make life easier for their customers. Future plans include opening new branches and expanding their product range, further contributing to sustainable transportation in the region.

PC Magnet Computer Center

Since 2017, PC Magnet Computer Center has been serving the tech needs of Cagayan de Oro. Founded by Joserg Pila, this computer retail and repair shop on Capistrano-Makahambus St. operates as a sole proprietorship. PC Magnet offers computer sales, accessories, repairs, and PisoNet internet access to a loyal customer base, supported by strong word-of-mouth referrals. To ensure continued customer satisfaction, PC Magnet maintains close contact through regular phone updates and quality service. Initially funded through personal savings, the business plans to grow its customer base, expand to new locations, and focus on customer experience enhancements.

The Cafetol

A recent addition to the food and drink scene in Cagayan de Oro, The Cafetol was established by Milkie Nampatac in January 2023. This cozy, family-run café primarily serves students and office employees, offering a welcoming environment with a “5 + 1” birthday treat promotion and updates via social media. With a focus on customer satisfaction, The Cafetol partners with national suppliers and is initially funded by personal savings. Looking forward, The Cafetol aims to introduce new products and expand its online presence to reach more customers. The vision for the future includes growth through market expansion, product innovation, and opening additional branches over the next five years.

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Let's explore the unique paths these entrepreneurs have taken to achieve success and make a difference in their community.

Invogue Fashion Florence Vecino, the owner of Invogue Fashion, has shown us the power of personalized customer experiences. By offering discounts and prioritizing customer satisfaction, Invogue has built strong relationships that have helped the boutique thrive.

Glaze 8 Handcrafted Donuts From a home kitchen to 17 branches across CDO, Glaze 8 has become a city-wide favorite by engaging with the community and leveraging family passion. Their creative yummy flavors and customer-focused approach have set them apart in the competitive donut industry.

AdTech Computers AdTech's focus on skill, service quality, and customer satisfaction has made them a reliable and respected technology company in Cagayan de Oro throughout the years. Their dedication to providing many computer-related services and products showcases the importance of building lasting relationships with customers.

Mr. Quencher Through patience and a commitment to customer trust, Mr. Quencher has established a loyal customer base that extends beyond Cagayan de Oro. Their use of local ingredients and dedication to service quality reflect a true passion for delivering the best to their customers.

Kick Tees and Apparel Charlie Dela Torre's Kick Tees exemplifies the power of persistence in customer service. Balancing high demand with limited resources, they have shown that patience and effective promotions are key to keeping customers happy and engaged.

As we reflect on these entrepreneurial journeys, it's evident that success in business goes beyond profits – it's about building relationships, engaging with the community, and providing top-quality service. These businesses have taught us valuable lessons in resilience, passion, and customer-centric growth.

So here's to the entrepreneurs of Cagayan de Oro – may your stories inspire others to pursue their dreams, overcome challenges, and make a positive impact on the world of business.

Stay tuned for more stories right here on Tumblr!

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Weekly Blog 7-8: COMPANY PROFILE

Today, we’re highlighting five businesses in CDO, from fashion and technology to handcrafted donuts and refreshing juices, each with its own inspiring journey and lessons in resilience.

INVOGUE FASHION

Owner: Florence Vecino

Established: 2018

Invogue Fashion is a local fashion boutique that has been serving CDO’s fashion-forward crowd since 2018. Owner Florence Vecino has cultivated a welcoming atmosphere that adds a personal touch to shopping. She had another pop up store currently at Shopwise. Staff miss Customers can often receive discounts when Florence is present, creating a special connection between the store and its patrons. With just two employees, Invogue is a reminder that quality service and personal interactions make small businesses stand out in a competitive industry.

GLAZE 8

What began as a family hobby for making donuts has blossomed into Glaze 8, a popular donut shop with 17 branches across CDO. Since its grand opening in December 2022 at NHA Kauswagan, the Navarro family has been engaging with the community through local events and social media, earning a loyal customer base. Known for their 70 unique donut flavors, they offer discounts for seniors and PWDs, along with special holiday promotions. These efforts help Glaze 8 stand out and keep customers coming back for more.

Kick Tees and Apparel, owned by Charlie Dela Torre, has become a premier destination for sneaker enthusiasts in Cagayan de Oro (CDO). The store offers a wide range of products, from high-quality to OEM footwear, catering to both collectors and casual shoppers. Staff member Christian Jay noted that Kick Tees frequently runs promotions like “2 for ₱299” and utilizes Facebook for online sales to attract new customers. Despite challenges during peak times with a small team, they prioritize customer service. Their supplies are sourced from Vietnam and Manila, ensuring a diverse inventory that appeals to various tastes and styles.

AdTech Computers

Owner: Rex

Administrative Staff: Anne Dizon

Established: 2010 (Main Branch in Iligan) and 2018 in CDO

One of the technicians Mr. Phyll Joseph "PJ" Oanes said, AdTech Computers is the tech shop of choice for IT professionals, gamers, and engineers in CDO. Offering a range of products, from entry-level PC parts to high-end equipment, AdTech is more than just a store—it’s a support hub, providing repair, networking, and customization services. Rather than expand rapidly, they emphasize the importance of building a skilled team and prioritizing service quality, believing that expertise and customer loyalty outweigh rapid growth.

Mr. Quencher

Owner: Joana Tan-Señor

Established: 2018

Employee Count: 20

Specializing in fresh juices and smoothies, Mr. Quencher’s signature pineapple-based drinks, sourced from Bukidnon, have won over customers from various cities. Despite challenges, such as dealing with fake orders from delivery apps, the team maintains a strong focus on customer service, even taking the time to educate customers on avoiding these scams. Team Leader Sir Peng’s advice to us is simple: patience is key, as success rarely happens overnight.

These five businesses represent the resilience and creativity that define Cagayan de Oro’s entrepreneurial landscape. From boutique fashion to tech services and handcrafted food, each owner has faced their own set of challenges. Yet, their focus on quality, community engagement, and persistence has enabled them to thrive. Together, they remind us that with passion, patience, and a commitment to customer satisfaction, small businesses can make a significant impact in their communities.

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This blog shares my insights from five local businesses in Cagayan de Oro, showing how passion and innovation can lead to success. All these businesses together inspire aspiring entrepreneurs and point out the significance of resilience and community in growing a successful business.

The story of Steve’s Barbecue highlights the power of creativity and hard work in starting a business. The original owner, Mrs. Criselda Ibanez Carson, started with nothing but determination. Back then she borrowed P150 from a neighbor to sell peanuts and cigarettes at Cogon Market. Steve's barbeque started as cart business.

As the business grows, day by day, she wanted to name the business after her husband, Steve which now named as Steve's Barbeque. Now, it has more branches around CDO and one of the pioneers of grilling houses along JR Borja Extension in Cagayan de Oro City, Steve’s Barbecue is not just a restaurant; it embodies the spirit of resilience. Mrs. Criselda’s secret to their flavorful barbecue is simple yet profound: “marinated with love.” Despite facing many challenges over the years, the business has thrived, proving that passion and determination can overcome any obstacle. Mrs. Criselda’s commitment and "love" to her cooking inspired everyone, including myself, to pursue our passions wholeheartedly and strive for success. Now, in their 3rd branch, Maam Dulce Asoy, the owner and operator, utilizes technologies like digital ordering system and inventory system for their supplies, provide quality and builds welcoming environment to the customers.

NLM Consumer Goods Trading

Founded in 2020 by 23-year-old CEO Lenie Quinto, NLM started as an online selling venture after Lenie decided to leave her studies at PHINMA COC College. The business quickly gained popularity, inspiring her to open a physical store. NLM uses social media platforms for live selling, attracting a dedicated online customer base. Lenie encourages a collaborative environment by being open to team suggestions, which has allowed the business to grow beyond its online roots. Next Level Millennial shortly 'NLM' Consumer Goods Trading shows how innovative thinking and adaptability can drive business success. She advises aspiring entrepreneurs to save money and invent creatively and recycle resources to create marketable products, serving as an inspiring example for those finding the evolving market environment.

Blend and Bloem

Blend and Bloem is a fruit and vegetable store that just recently opened their doors in February 2024, emphasizing the growing call for fresh produce and access. With negotiable discounts to PWD and students, the healthy food is within reach for everybody. Their changing from being an online shop into actual places in Ororama, Buena Oro Macasandig, SM Uptown and SM Downtown symbolizes how they listen and make themselves comply with the needs of their clients, because they really value their customers. Despite issues with delivery, which translates into lesser stocks, it is actively managed to remain fresh by the owner who is aware of specific fruits coming from distant parts of the Philippines. Their aim of selling their daily display will eventually prove to be a waste-reducing move toward selling as much as possible. Overall, Blend and Bloem serves fruit lovers who support community involvement and encourages sustainability.

Anster Autoworks

From its launch in 2019 to date, the Anster Autoworks company has build relationship with its clients-majorly business people who use their vehicles for daily operations. Through active engagement with customers on platforms such as Facebook Marketplace, Anster Autoworks represents the influence of modern connectivity with inquiries and relationship. What makes them unique is their commitment to upholding the promise of informing customers, especially if they are not frequent visitors of the shop. Through continuous updates about what's being done for their automobile from pictures and videos of their vehicle, they build trust and loyalty among clients. It not only adds value to the customer experience but to repetitive business as well, since the attention their vehicle receives would be an important consideration on the part of the clients, so they would keep coming back. Anster Autoworks, in general, is a very excellent example of how modern businesses could really succeed by combining technology with reality. It shows that repairing cars is not an end but brings people together and makes them feel cared for and supported.

KARRFASSST Car Accessories

Marwin, a-company installation technician says that hands-on experience in dealing with customers is of prime importance. KARRFASSST Car Accessories demonstrates how one can be on the top by relying on the client relationship and on the quality of service to boom the company. By providing discounts and even free services, KARRFASSST tries to bring in loyalty and pushes customers to bring in their vehicles regularly for maintenance. This guarantees timely servicing to the customers and delivery of quality in automobile accessories without the delay of their vehicle care, a step taken in advance. Altogether, KARRFASSST, with its commitment to satisfying the customer and efficient working, has thus been the most trusted name in the market of automotive accessories, as it has practically been in business for nearly 30 years.

Their success remind us that with creativity, dedication, and a focus on customer satisfaction, any entrepreneur can overcome challenges and thrive in their business journey.

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WEEKLY BLOG 5-6: Business Interview

We’re excited to share our third batch of interviews with business owners and managers in Cagayan de Oro, providing a closer look at their journeys and stories about how they have grown their businesses to what they are today.

Steve's Barbeque

Steve's Barbeque, operated by Dulce J. Asoy, is a renowned dining establishment located inside The Warehouse on Corrales Avenue in Cagayan de Oro City. Specializing in famous chicken barbecues, iconic sisig, and other delightful dishes, it opened its doors as the third branch of the restaurant on January 6, 2020. The original Steve's Barbeque was established in 1977 in Cogon owned by Casilda Ibanes Carson and has since expanded with multiple locations across the city. The restaurant targets local diners and barbecue enthusiasts, reaching new customers through social media promotions and word-of-mouth.

NLM CONSUMER GOODS TRADING

Next Level Millennial (NLM) Consumer Goods Trading, founded in 2020, focuses on selling household items and furniture. The business primarily targets customers through social media, conducting live selling on Facebook and TikTok. They also collaborate with resellers and retailers to expand their customer base, although most buyers are netizens. Walk-ins are welcome, but online sales dominate on Facebook. NLM offers discounts, with greater savings for customers who purchase multiple items. Loyal live viewers and sharers can also win giveaways, which they can claim at the store. The business started with a total of seven staff members. CEO Lenie Quinto, at 23 years old, is open to suggestions from her staff to improve and grow the company. She mentioned that she used to study at PHINMA COC College but then stopped and started the business as an online seller, supported by Manager Lenielyn. NLM plans to open more branches in the future.

BLEND AND BLOEM

Blend and Bloem is a fruit and vegetable store, launched in February 2024 and operates with 6 employees, depending on shifts. They offer negotiable discounts for Persons with Disabilities (PWD) and students, targeting fruit lovers and anyone craving fresh produce. The store has physical locations in Ororama, Buena Oro Macasandig, SM Downtown and SM Uptown. Their product offerings include local and imported fruits, fruit shakes, and healthy fruit snacks. However, they face challenges with limited supplies due to delivery logistics, as the owner manages deliveries from downtown to Ororama and the main store in Macasandig. Their main goal is to sell all products displayed daily. Blend and Bloem started as an online store before expanding to physical locations in August 2024.

Anster Autoworks

We virtually interviewed Anster Autoworks, which founded in 2019 and currently employs 12 staff members, including part-timers. Their main customers are business owners who use cars for work, and most inquiries come through their Facebook page and Marketplace. Anster Autoworks specializes in Surplus Japan Transformer Assembly and offers a range of services, including unit conversions, electrical and car air conditioning services, repainting and washover, and both "as-is" and finished units available for sale. To keep customers satisfied, they provide regular updates, such as pictures or videos of the cars, especially for clients located far away. Their key expenses include materials, electricity, and salaries, with a monthly budget of around ₱100,000, plus savings. In the future, they plan to expand their operations by working on more cars, growing their shop, and eventually opening additional branches, all while remaining adaptable and targeting the right customers.

KARRFASSST Car Accessories

KARRFASSST Car Accessories is a company specializing in selling and installing car accessories. The business has been operating for nearly 30 years, according to the owner, Rey Samson, who also manages inventory. KARRFASSST offers special discounts, particularly to long-time and loyal customers, and occasionally provides free services when a customer has multiple repairs. The biggest issue they encounter is customers neglecting vehicle maintenance until major problems arise; however, they manage to overcome this challenge as their mission is to help customers with their needs. The company's total monthly expenses amount to around ₱40,000, covering all operational costs.

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2nd Set of Weekly Insight: Business Spotlights

The entrepreneurial landscape of Cagayan de Oro is filled with small and medium-sized enterprises that reflect the diversity and resilience of local business owners. From motorcycle dealerships to gadget shops and repair services, each business has its own unique story, challenges, and dreams of expansion.

As part of our research for our Technopreneurship project at the University of Science and Technology of Southern Philippines (USTP), we had the privilege of interviewing five businesses. These businesses shared their insights, struggles, and future plans, offering a valuable glimpse into the world of local entrepreneurship.

To Desmark, they emphasizes the importance of understanding and meeting customer needs by offering warranties and promotions, which helps foster customer loyalty. Their ability to secure motorcycle financing also showcases their commitment to customer service.

In ACN Trading, they demonstrates adaptability by responding to market changes with competitive pricing and seasonal sales, catering to budget-conscious customers especially bicycle and motorcycle riders. Established in the early 90s, they operate with fewer than 20 employees and remain optimistic about future growth despite challenges like slow foot traffic. The owner advises aspiring entrepreneurs to align their businesses with their personal interests, as this can lead to long-term success and fulfillment.

Oro Gadgets Center, a family-run business, focuses on building strong relationships with customers by providing senior discounts and warranties. Their plans for nationwide expansion in Philppines show their commitment to growth, while Monte’s advice to be patient during slow times highlights the need for perseverance.

Century Enterprises sells onions, garlic, and other wholesale products to local small businesses while keeping operations efficient with just four employees. They offer discounts to regular 'suki' customers and PWDs, demonstrating a commitment to understanding and serving their community's needs. The saleslady, Miss Jenny Lapor advices us the importance of saving before starting a business and recommends beginning with small capital to enable gradual growth.

Lastly, in Obsioma Car Aircon Repair builds trust through transparent communication and by offering discounts to loyal clients and regular customers. Their focus on adaptability and learning from mistakes, along with plans for national expansion, highlights the importance of resilience in running a business.

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Five Business Spotlight: Week 3-4 Blog Company Interview

In today's dynamic business world, businesses continue to thrive by adapting to customer needs and offering unique services. Here, we explore several businesses in Cagayan de Oro, highlighting their growth strategies, customer relationships, and future goals.

HONDA - Desmark Corp.

Desmark has been in the motorcycle industry since 1988, with their Cogon, Cagayan de Oro branch specializing in Honda motorcycles and motor parts. They serve a broad customer base, primarily individuals applying for motorcycle financing through online forms in their HondaConnect app or face-to-face credit checks. While they encounter demanding customers, especially when buying motorcycles that has malfunction or defect, they handle these challenges by offering warranties and replacements, sometimes leading to DTI complaints. Desmark maintains customer loyalty through seasonal promos, giveaways, and a welcoming in-store experience, including perks like free Wi-Fi. Their future goal is to lead sales in motor parts, lubricants, and motorcycles across Luzon, Visayas, and Mindanao. Kuya Jomari Pamisa, the head manager at the Cogon branch, advises new entrepreneurs to focus on passion and determination, regardless of initial capital.

ACN TRADING

ACN Trading, established in the early 90s, is a well-known supplier of motorcycle and bicycle parts in Cagayan de Oro, serving local drivers and wholesalers. Despite having fewer than 20 employees, they offer competitive prices, discounts, and seasonal promos that appeal to budget-conscious customers. Their biggest challenges are slow foot traffic but the owner remains optimistic about future expansion and the introduction of new products. ACN's advice to budding entrepreneurs is to align their business with their personal skills or hobbies for long-term success.

ORO GADGETS CENTER

Oro Gadgets Center, led by Monte, is a family-run business focused on gadget accessories. They differentiate themselves by offering seniors discounts and providing warranties on all products—one year for new items and one month for pre-owned gadgets. Though they currently manage the business without employees, their plan is to expand nationwide, starting with a branch in SM Mall. Monte’s advice to new business owners is to remain patient and persevere even during slow days, knowing that success will eventually come.

CENTURY ENTERPRISES

Century Enterprises operates as a wholesaler and retailer of onions, garlic, and other essential products, mainly serving small business owners in Cagayan de Oro. With just four employees, Century keeps its operations efficient while offering discounted prices to regular customers and PWDs. Jenny Lapor, emphasizes the importance of saving before starting a business, advising aspiring entrepreneurs to begin with small, manageable capital and grow gradually.

OBSIOMA CAR AIRCON REPAIR

Obsioma Car Aircon Repair, established in 2019, specializes in car air conditioning services with a team of four. They cater to companies like LKKS and local auto repair shops, gaining new customers through Facebook referrals and word-of-mouth. The business stands out by offering special discounts to pastors and regular clients, focusing on building trust through transparent communication with their customers. Looking ahead, Obsioma plans to expand its reach nationally, with an emphasis on reliable and honest service. Their advice to entrepreneurs is to start small, adapt to changes, and learn from their mistakes as they grow.

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Running a business is like going on a rollercoaster—full of ups and downs, but always packed with lessons. From my experiences watching different businesses we interviewed, I’ve seen how important it is to be resilient, think outside the box, and have the support of the community. Standing out in a crowded market is tough, and it takes a solid plan that speaks directly to your customers.

Shek Coffee nailed it by combining two different business ideas into one, pulling in more customers, coming up new menu items and boosting profits. It shows how creativity can set you apart from the competition.

I realized that being a business owner isn’t just about the hustle—it’s about the sacrifices. Whether it’s time, money, or energy, entrepreneurs give their all, even when tough decisions come into play. It’s inspiring to see how their commitment pushes them forward, not just for their own vision, but for their employees and customers, too.

Take Avocalicious, for instance. They focus on the health of their customers, particularly moms and the elderly. By doing so, they’ve built a loyal following and created a brand that really cares for the community.

Another example is Healthy Basket, which teamed up with local bakers by supplying strawberries, proving that small businesses can thrive through collaboration and mutual support.

Horikohi’s coffee shop stands out, too. Even in a market packed with coffee options, they found their niche and ran with it, thanks to careful research and a family-first approach that makes their customers feel right at home.

Lastly, TwinDrops’ backstory highlights the importance of problem-solving. Despite early struggles with water supply and staff issues, they powered through, showing resilience and adaptability, which are key to long-term success.

At the end of the day, every business faces challenges, but with creativity, teamwork, and a focus on customer needs, success is within reach. They are an amazing entrepreneurs who push through the hard times come out stronger and more capable of thriving in their industries which aspires us to become one.

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"Exploring CDO's Hidden Gems"

On a cloudy afternoon in Cagayan de Oro, during the lively Higalaay Festival week, our team decided to explore small businesses to gain insights and inspiration. we visited five local businesses, each with its own unique journey, which deeply influenced my understanding of entrepreneurship.

Avocalicious is a local business in Cagayan de Oro, specializing in avocado-based desserts, particularly their signature AvocaMango ice cream. Launched in 2022 by Jimmy Inshong, the shop emphasizes the use of real fruits to create healthy and delicious treats, catering especially to health-conscious customers, including mothers and the elderly. The shop has gained popularity for its unique offerings and is frequently featured at local events like the Higalaay Food Fair and various bazaars, where they showcase their delicious ice creams and shakes. Avocalicious is committed to authenticity and quality, making it a beloved spot for those seeking a delightful and nutritious dessert experience. Their engaging social media presence highlights customer appreciation and community support, further strengthen their reputation as a must-visit destination for avocado lovers like me. From an online store that Rica Patricia started when the pandemic hit the country in 2020, Healthy Basket CDO has grown to a fully-fledged business recognized today with permanent mall locations at Ayala Centrio, SM CDO Downtown, and Limketkai Mall. Selling fresh and good quality strawberries sourced from Baguio, the business covers the needs for strawberries of retail customers and those by local establishments such as bakeries and cafes effectively. From being a virtual delivery store on Facebook and Tiktok to a pop-up booth to setting up mall kiosks, this case underlines the need to understand and move along with the target market. In addition, the shop's engaging social media facility seals its position as an efficient supplier and also ensures that comprehensive means enhance customer satisfaction and business development.

Horikohi Café is a coffee shop owned by Jennifer and Benedict Ty, originally established in Laguindingan. The café has successfully expanded its reach with a pop-up booth at SM Downtown, strategically caters young adults and students. Its success comes from its welcoming atmosphere and a menu tailored to the tastes of young customers. The owners are currently planning to launch additional pop-up booths to further enhance their presence and accessibility soon. Its commitment to creating a community-focused environment is shown in its ongoing efforts to engage with customers and adapt to their customer’s preferences. Twin Drops Water Refilling Station, owned by Daphne Belle Maape, was established in 2022. The business initially faced challenges related to water supply and uncooperative staffing but has since persevered to provide a diverse range of water options to the community. Daphne, the owner, decides to keep the business running smoothly, hires new staffs and considers her employees as family members. She created a friendly atmosphere in the workplace. The business continues to flourish today as proof that, in any obstacle within its operational capacity, persistence and innovative problem-solving techniques are the keys. Twin Drops Company is an example of being dedicated to providing quality service and catering to the needs of the community to ensure success even in the most competitive market. Shek Coffee Shop is owned by Jeffrey Cabañeros and opened on May 14, 2024, along Tiano-Del Pilar Street, Cagayan de Oro. It is a building with two businesses owned by the CEO and his wife comes from a travel agency meeting room and a coffee shop in one, serving a number of students and workers who would want to stay out of their comfortable getaway. Because of the homey atmosphere and very diverse menu, the shop instantly became a favorite, especially its price and its menu items called Dragon Fruit Matcha and Frappe Series. It all started with 2 employees who worked their best to grow the shop. Its success, despite its small size and crowding at times, underlines the need to create a friendly space and be responsive to customer preferences. Besides, it offers delivery via Grab or Maxim for more convenience, showing how growth could be furthered by adapting to customer needs and continuing to keep the flow of business running.

[maelynobejero]

MBTI: The Life as an INFJ

After completing the MBTI test and realizing that I am an INFJ, I was amazed by how closely the answers matched my reality. It's as if the test exposed an important aspect of who I am. I am the kind of person who doesn’t know the word ‘rest’ until the work is done. When I have a goal or a task, I push myself until I see it through. It’s not just about getting things done; it’s about making sure everything is right, and that I’ve given it my all.

Sometimes, I feel like I’m carrying the weight of the world on my shoulders. It’s not that anyone asked me to—it’s just that I can’t help but see the pain and struggles of those around me. I notice the small things: a look of sadness, a quiet sigh, or the way someone’s voice changes when they’re hiding something. It’s like I have this built-in radar for emotions, and even if I try to ignore it, I can’t turn it off.

When I’m working on a task with my team, I’m the one who listens deeply, offering thoughtful insights and ensuring everyone’s voice is heard. I’m committed to the collective goal, often taking on more responsibility if it means helping the team succeed. I’m not the loudest in the room, but I’m always there, quietly guiding, supporting, and making sure we’re on the right path.

I don’t open up easily because, honestly, not everyone gets it. My thoughts are deep and complex, and I worry about being misunderstood or judged. I don't share my problems, and some friends have told me that I’m super caring but not vocal about it. They say I’m not the clingy type, but the truth is, I really care about the people around me. I might not always show it in obvious ways, but I’m always thinking about how I can support them, even if it’s from a distance.

I’m always thinking about how I can help, how I can make things better, not just for the people I care about but for the world as a whole. I have this vision of how things should be—fairer, kinder, more just. And it frustrates me when reality doesn’t match that vision. But instead of shouting about it, I prefer to work quietly, behind the scenes, crafting plans and strategies to bring that vision to life.

When I do connect with someone on that deeper level, it’s like magic. I value those relationships more than anything because they’re precious to me. What kind of MBTI are you? Take the test: Free Personality Test | 16Personalities

[maelynobejero]

Berkeley Index Test: A Journey of Resilience and Growth

Taking the Berkeley Index test gave me a lot of realizations about how I handle challenges. I’m someone who doesn’t give up easily—I push through setbacks and try to learn from them. Although negative feedback may affect me, I’m learning from it. I value different perspectives and make it a point to learn from others. I believe in my abilities and am motivated to overcome obstacles, which shows that I’m quite confident and can prioritize tasks effectively.

I’m open to working with others because I see the importance of sharing ideas. I want to hear their thoughts and suggestions as I share my plans with them, and I strive to solve conflicts in a positive way. While I might prefer sticking to my comfort zone, I have a strong desire to grow and adapt, which means I’m willing to try new things when needed. Even though innovation and entrepreneurship might not be my strongest areas, I know I can be creative and solve problems well. Overall, I’m resilient, resourceful, and confident in my ability to contribute to any team.

Some people might suggest that someone like me, who’s resilient and confident, could be seen as stubborn or too focused on their own goals. But in reality, I’m always open to collaboration and appreciate what others bring to the table. I might not always jump into new things right away, but once I see the value, I’m ready to adapt and grow.