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Navigating the Transition from Storefront to Screen in Firearm Commerce

Navigating the Transition from Storefront to Screen in Firearm Commerce The firearms industry is widely considered to be very traditional in its approach, and customers and retailers alike are more comfortable with brick-and-mortar stores. The former usually like to see their purchases up close and personal before they make that crucial purchase decision, while the latter are only too keen to…

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The Ins and Outs of Selling Firearms Digitally

The Ins and Outs of Selling Firearms Digitally The traditional brick-and-mortar gun store is rapidly being replaced by online retail outlets. In fact, online sales have been increasing steadily in many sectors over the past few years. However, the firearms industry—not to mention its clientele—has always been more comfortable with actual physical stores. That’s why they were late in hopping on…

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Bullets & Bytes: Harnessing E-commerce for Your Gun Shop Venture

Bullets & Bytes: Harnessing E-commerce for Your Gun Shop Venture More and more, people all over the world are moving toward digitized shopping in lieu of shopping in brick-and-mortar stores. While this trend is not new, it accelerated rapidly due to the pandemic, and today, the online marketplace has become a staple of our everyday lives. The firearms industry has been one of the most affected…

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Aiming for Success: Key Steps to Launch Your Online Gun Shop

Aiming for Success: Key Steps to Launch Your Online Gun Shop If there is one thing we have learned over the past few years, it’s that the post-pandemic world is digitizing at a very rapid pace. In fact, just about everything you want is as close to you as your smart device. That’s why plenty of brick-and-mortar stores are now joining the online marketplace.  This holds particularly true for the…

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Digital Ammo: Choosing the Right Gun-Friendly Website Builder for You

Digital Ammo: Choosing the Right Gun-Friendly Website Builder for You Building a firearms and accessories-related eCommerce site comes with its own challenges. Various eCommerce website builder applications can place several restrictions on your site, while others can outrightly refuse to host your web store.   If you want to avoid the many difficulties associated with online firearms sales, you…

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Essential Legal Considerations for Launching Your Online Gun Store

Essential Legal Considerations for Launching Your Online Gun Store The COVID-19 pandemic was a watershed moment in the firearms industry, and it led to a paradigm shift from a more brick-and-mortar-store centric approach to online sales. Even big retail stores have now realized the tremendous importance of firearms eCommerce.   This has led to a rapidly burgeoning online firearms marketplace.…

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Click Shop Shoot: Exploring the Thriving Realm of Firearms Ecommerce

Click, Shop, Shoot: Exploring the Thriving Realm of Firearms Ecommerce The firearms eCommerce world has become very active over the past few years. What was once considered a passing fad has become mainstream, as increasingly greater numbers of firearms enthusiasts have started purchasing products online.  This has led to a surge in online eCommerce retail outlets as prospective customers…

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The Top 5 Mistakes to Avoid When Setting Up an Online Gun Store

The Top 5 Mistakes to Avoid When Setting Up an Online Gun Store Online firearms and accessories stores are rapidly becoming popular thanks to the proliferation of fast-paced communication technology. Today’s increasingly advanced wireless connectivity has literally placed the world in the palm of our hands.  Since online sales are sharply increasing, the firearms industry is also now shifting to…

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The Future of Firearm E-commerce: Trends and Predictions for the Industry

The Future of Firearm E-commerce: Trends and Predictions for the Industry

The COVID-19 pandemic did not just lead to lockdowns; it also ushered in a whole new world of uncertainty. People cooped up in their homes had nothing to do except watch the news of an increasingly chaotic world. 

Since brick-and-mortar stores were inaccessible, firearms retailers and customers shifted to eCommerce platforms. The past few years have seen a surge of interest in firearms, and today, more and more Americans are turning to online platforms to make their purchases. 

This is great news for firearms retailers as well. This hidebound industry’s movers and shakers had been content to use their real-world stores to sell their products, and even large chains were also guilty of the same complacency. However, the events of the last few years have brought a sea change in the industry at the holistic level. The old approaches simply don’t work, as today’s net-savvy customers want to make purchases with a casual swipe of their smartphones. 

E-commerce: Rapidly Becoming an Essential Retail Tool for the Firearms Industry

According to industry statistics, year-on-year sales have boomed and are maintaining a steady 35 percent increase per annum since 2020. This trend is set to continue for at least another 2–3 years. In fact, the uncertainty regarding the current administration’s intentions regarding online firearms sales have only led to an even greater increase in online sales of firearms and accessories* 

According to leading industry pundits, the base firearms clientele now uses the internet for just about everything—and this includes firearms purchases as well. Even if they don’t make an outright purchase, they use the internet to gain an understanding of the product. In fact, sales have been so high that many retailers have been having trouble keeping their actual retail inventories in sync with their online web inventories. 

The Increasing Importance of the E-commerce Platform 

Here the single most essential growth tool is the eCommerce platform used by the online seller. If it is easy to navigate, and offers excellent products and knowledge, the customer would investigate the product before walking into an actual store to make a purchase. Conversely, if the platform isn’t user-friendly, the customer won’t be tempted to enter the web marketing funnel. In a nutshell, the better the end-user experience—the higher the chance of a conversion. 

Apart from that, many customers are now browsing their favorite wares and checking online reviews on social media before they walk in and complete their paperwork to make a purchase. 

Going forwards, it’s all but inevitable that the seminal importance of user-friendly firearms platforms will increase further. Here, a truly scalable eCommerce platform would always help ensure you never run out of space to display all your wares. Make Ready Arms are among the pioneers in firearms eCommerce, and you can count on them to create that perfect platform. One that will enable you to reach out to your target market like never before.

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The Future of Firearm E-commerce: Trends and Predictions for the Industry

The Future of Firearm E-commerce: Trends and Predictions for the Industry The COVID-19 pandemic did not just lead to lockdowns; it also ushered in a whole new world of uncertainty. People cooped up in their homes had nothing to do except watch the news of an increasingly chaotic world.  Since brick-and-mortar stores were inaccessible, firearms retailers and customers shifted to eCommerce…

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Preparing To Set Up an Online Gun Store: 5 Things to Remember

Preparing To Set Up an Online Gun Store: 5 Things to Remember

Let’s face it. Starting an online gun store in today’s climate is not exactly an easy task. You’ll have to consider a broad array of factors, such as the nature and scope of your business, including the type of weapons and accessories you sell and your marketing and promotion efforts. Apart from that, you will also have to consider the local, state, and federal firearms laws. 

In fact, opening an online retail outlet might turn out to be a daunting task, and that’s why you must arm yourself with the correct information before you start your business. This is a surefire way to ensure success. Here are a few key tips that will help you in setting up a successful online gun store. 

1. Understand All Relevant Laws

Being a gun store owner is a very serious matter. You should know all the laws governing the firearms trade in your region. You have to be aware of not only the rules regarding the sales of firearms and ammunition but also their transportation and storage. Always remember—ignorance of the rules is not an excuse. Stay sharp—stay smart! 

2. Stock the Right Weapons

You have to target your customers and understand their needs. This way, you would give them what they want, so they would always come to your store. It would be a great idea to retail hunting rifles and shotguns if your target market consists of hardcore hunters. You can also stock up on the right ammo for your audience along with different hunting and camping accessories to appeal to your audience. 

Conversely, if you want to create an online outlet to cater to young and upwardly mobile urban dwellers, you should consider stocking your store with conceal carry weapons and their accessories. 

3. Offer Discounts and Freebies 

Who doesn’t like a freebie? You can create lucky draws such as a ‘gun of the month’ competition. Apart from that, you can also email gift vouchers to your most loyal customers. Holding a sale every few months and a bumper sale during the holiday season would be sure to clear your inventory in record time. 

4. Create SE Optimized Content 

Search engine optimization (SEO) would create space for your website in the top ten lists of the various search engines. However, that is only possible if you create high-value content. Once you start uploading blogs and articles about the best SD ammo and guns, for instance, you will have people flocking to your site. Moreover, the search engines would also see that you are providing valuable content and would rank you accordingly. 

5. Always Use the Right Platform!

Many online commerce platforms are not gun friendly. In fact, some are outrightly hostile toward the marketing and sale of firearms and related products. That’s why you must use a gun-friendly ecommerce platform tailor-made for the online firearms retail trade. 

Make Ready Arms knows just how to set up an online gun store. Their gun-friendly platform will have your store up and running in no time. 

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Preparing To Set Up an Online Gun Store: 5 Things to Remember

Preparing To Set Up an Online Gun Store: 5 Things to Remember Let’s face it. Starting an online gun store in today’s climate is not exactly an easy task. You’ll have to consider a broad array of factors, such as the nature and scope of your business, including the type of weapons and accessories you sell and your marketing and promotion efforts. Apart from that, you will also have to consider the…

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Credit Cards and Gun-Friendly Ecommerce: Are There Any Risks?

Credit Cards and Gun-Friendly Ecommerce: Are There Any Risks?

Online firearm retail outlets are becoming an increasingly popular option for customers and retailers alike. In fact, an industry that had hitherto been almost totally confined to brick-and-mortar stores is now dominating the eCommerce world. The annual firearms industry in the U.S. is now worth well above $12 billion, and it is only getting bigger.  

That’s a lot of money! Online firearms and accessories purchases became a popular trend during the pandemic as people whiled away their time buying things during the extended lockdown periods. 

Once they became used to the convenience of gun-friendly eCommerce there was no going back. However, not every credit card service provider works for online firearms sales. The same goes for firearms-friendly online merchant accounts as well. 

Add to that the slew of regulations and restrictions at the state and federal levels, and we can see why it’s a high-risk industry as a whole. However, online firearms eCommerce sites are also extremely profitable ventures and—provided you know how to handle the risks—well worth the effort. 

Online Firearms Sales and Their Acceptance in the Ecommerce Community

The issue is that many, if not most, of the big names in the eCommerce world don’t allow firearms sales altogether. Those that do so put so many restrictions that it doesn’t seem worth the effort to go into business because of their rigid guidelines. 

Shopify, for example, does allow online merchants to retail firearms-related items. However, you can’t sell hi-cap magazines and several other products that can be sold over the counter in a brick-and-mortar store. Such restrictions lead to lower sales and revenue and make the business venture less liable to succeed.  

That’s why retailing guns on some of the big name eCommerce platforms can lead to dwindling sales, rather than the other way around. These restrictions are in addition to the ones that don’t allow you to ship the weapon to anyone other than an authorized FFL dealer. 

Credit Card Risks 

Finally, there are the inherent risks of credit card fraud when using an obscure eCommerce platform. In other words, if your platform is not secure enough, hackers might gain access to sensitive customer credit card data and other personal information. 

Website Creation Issues

Add to that the fact that it’s not eCommerce platforms alone that make life more difficult for online purveyors of guns and accessories. 

In fact, even creating a dedicated firearms-related website for your eCommerce store can become a really challenging process. WordPress, for instance, prohibits its users from trying to promote firearms and other weapons. They follow an equally hard line for accessories, parts, and ammunition.

The One Solution to All Your Problems! 

An online, gun-friendly eCommerce platform is the best solution to all the above problems. Such a platform would allow you to create a scalable and attractive gun store. It will also provide eCommerce services in a safe and secure environment. Make Ready Arms has all these qualities, and it’s just what you need to get your gun-friendly eCommerce outlet up and running!

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Credit Cards and Gun-Friendly Ecommerce: Are There Any Risks?

Credit Cards and Gun-Friendly Ecommerce: Are There Any Risks? Online firearm retail outlets are becoming an increasingly popular option for customers and retailers alike. In fact, an industry that had hitherto been almost totally confined to brick-and-mortar stores is now dominating the eCommerce world. The annual firearms industry in the U.S. is now worth well above $12 billion, and it is only…

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Challenges Involved In The Gun Friendly Ecommerce Industry

Challenges Involved In The Gun Friendly Ecommerce Industry

There are plenty of challenges when it comes to selling firearms and accessories online. Until a few years back, this field was almost entirely dominated by brick-and-mortar stores. While the situation is changing, there are still challenges when it comes to setting up an online retail outlet as opposed to a regular real-world store. Let us take a quick look at some of the more common issues faced by this industry at a holistic level.

Ø  Customer Preferences

The industry’s clientele has always been more interested in browsing wares by physically checking them at the store. However, the pandemic affected people’s perceptions to a significant degree. The enforced lockdowns not only led to more online shopping, it also motivated firearms retail outlet owners to create their own cyberspace presence.

Firearms customers tend to prefer real-world stores and would rather go and make a purchase after a physical inspection. This issue is further compounded by the fact that online gun sales are directed to duly authorized dealers. Since the end customer has to go to the store to make the purchase, it makes more sense for him to select a weapon on the spot.

Ø  Legal Issues

While setting up a legal online firearms sale is now relatively simple, there are nonetheless a few notable exceptions.

First and foremost, all online firearms sales are positioned as “conditional.” In other words, they are contingent upon the express completion of all relevant and applicable state, federal, and local steps. These include background checks and delivery to an authorized firearms dealer.

Firearms dealers have to consider the myriad differences in local and state firearm laws. They also have to weigh the cost/benefit ratio before accepting a sale and shipping the product to particular localities, prior to making a sale.

In most online sales, the transaction is completed once the product has been paid for and shipped to the customer’s address. However, this is not the case where firearms are concerned. The firearm is typically shipped to the relevant Federal Firearms License (FFL) holder.

In most cases, it is an outlet located close to the customer. Once the FFL holder takes delivery, they inform the customer who will subsequently pick up the weapon. They charge a small transfer fee for providing this service. Many customers prefer to purchase directly from the dealer instead of waiting for delivery and paying extra charges.

Ø  Ecommerce Website

Not every eCommerce website is built the same way. In fact, most site builders are not even aware of the intricacies of this specific industry. Apart from that, the site has to be scalable and has to be available 24/7. This means a robust backend infrastructure and a great front end as well.

Make Ready Arms offers gun-friendly ecommerce that has been designed from the ground up for your online firearms store. Just get in touch with us and see how we can help you create that perfect firearms and accessories eCommerce website.

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Challenges Involved In The Gun Friendly Ecommerce Industry

Challenges Involved In The Gun Friendly Ecommerce Industry There are plenty of challenges when it comes to selling firearms and accessories online. Until a few years back, this field was almost entirely dominated by brick-and-mortar stores. While the situation is changing, there are still challenges when it comes to setting up an online retail outlet as opposed to a regular real-world store. Let…

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The Difficulty of Finding a Gun-Friendly Website Builder Application

The Difficulty of Finding a Gun-Friendly Website Builder Application

‘Convenience’ is the new name of the game. It is now far easier to shop online than at any time in history. Rapidly emerging communication technologies, along with associated gadgets such as smartphones, laptops, and other devices, have ensured that the world is literally within arm’s length of desire.

This holds true for the firearms industry as well. What had once been the traditional domain of brick-and-mortar stores is now rapidly going online. In fact, online sales of firearms and accessories have registered a steep increase, especially in the post-pandemic world.

However, it has not always been smooth sailing. The extra layers of regulation mean this industry has to go through greater scrutiny compared to other online retail sites.

Online retail store builder applications have proliferated in the past few years. However, gun-friendly website builders are few and far between. On the other hand, using a regular builder for your firearms retail store may leave it susceptible to policy changes from the builder’s owners and controllers.

If, for example, you have created your site on WordPress and suddenly they decide they don’t want any gun-related business, you might suffer a loss. We can see the example of Meta and its flagship Facebook social media site. As per their new policy, they remove all pages and groups dealing in arms and ammunition. 

Gun-friendly web builders may be difficult to find, but that doesn’t mean they don’t exist. Here are the top qualities you need in your gun-friendly website builder:

Ø  Flexibility

No one can predict the future with absolute certainty, which is why you should be prepared for all eventualities. Now that you have decided to opt for a dedicated, gun-friendly web builder, you have to ensure it is flexible. That is, you would be able to increase your product range, and offer different deals simultaneously.

Ø  Inventory Control

Abandoned cart recovery and inventory control are critical parts of any successful online firearms and accessories store. In this case, an expert firearms eCommerce site builder will go a long way to ensure that you have the relevant facilities required to keep your online firearms store financially healthy.

Ø  Lack of Downtime and Analytics Support

A good builder app will ensure minimum downtime, irrespective of the traffic your site will generate. It will also offer actionable analytics that will enable more conversions. At the same time, it should offer 24×7 support throughout the year.

All of the above features should be present in your dedicated, gun-friendly firearms site builder application. This way, you will be working with fellow enthusiasts who know the tricks and tools to ensure your website is a runaway success.

If you want to set up an online firearms web store, you will need the best gun-friendly website builder around. In short, you require Make Ready Arms’ services so that your website will become a runaway success.

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